Alex knows damn well that Alexa Pure water filters are not sold out because they can never really be sold out because he doesn't actually keep them in his warehouse. If you go to his website, you'll immediately learn that he doesn't really sell Alexa Pure filters. They're a product that he sells through MyPatriotSupply, his survival food sponsor. Sure. My Patriot Supplies orders. He said on many occasions that they take the orders directly from Alex's website and they go to My Patriot Supplies Fulfillment Center. Then they ship it from there. Obviously, this would be needed to sell any of the food buckets at any kind of scale because no matter how big a space Alex is renting, he couldn't possibly afford to have a warehouse big enough for bulk food and water filtration systems. And this is spelled out on his website's shipping information. Quote, to ensure quality and reduce costs, this item ships directly from the supplier. If you purchase additional items, they will be shipped separately. In order for Alexa Pure water filters to be sold out, it must be true that MyPatriot's supply itself is sold out of water filters. And in that case, it makes no sense to say they're great, just try and find them somewhere. It's not real. This is an involuntary reaction for Alex to say things are sold out or near sold out because that creates the perception of artificial scarcity in the listener's mind. It's a pretty old school manipulative sales tactic and what you're selling isn't the product. What you're selling is the fear that you might be unable to get said product.