Like, if you go and look at, like, I mean, all those supplements that he sells, all the super male vitalities and everything, they're all brought to you by Dr. Group, who is his fake doctor. He's a chiropractor, but he runs this place called the Global Healing Center. And if you go and look at his website, he has all the exact same products for sale, just with different names that kind of sound like medicines. And it's a really interesting dynamic that the two of them have where they sell the same stuff, but Dr. Group's sounds like medicine. Alex sounds like it's combat gear because they know their audiences.