Today, Dan and Jordan bring you a little bonus episode where they sit down and have a little chat with Jared Holt from the Sh!tpost Podcast. Jared is a compatriot in the realm of studying right wing propaganda, and it was a real treat having the chance to compare some notes.
He has fulfilled his eight-hour shift here at the podcast, and he has clocked out, put his little time card into the machine, went to chunk, and he locked up when he left.
He mopped the floors, and we appreciate his service.
I have no idea.
I am here, though, to do a little introduction for a bonus episode that we got for you here.
Today we had the privilege and the luxury.
That is something to consider when you're trying to find this.
And I believe that at the end of this episode, when we're doing plugs, I may have talked over...
It was a really great time, a real thrill, a treat to sit down with somebody, have a little conversation, somebody especially who spends as much time looking at and focusing on and digging into the world of Alex Jones as I do, and he also has far more...
scope to the things he looks into with, you know, monitoring and looking at right-wing propaganda.
So it was a real nice time to sit down with him, and I thank him very much for his time.
Please do check out his podcast.
I don't know.
I was going to go to the mailbag and listen to some voicemails, but...
As I sort of thought about it, I realized that that feels a little bit weird without Jordan here.
So we'll get back to some policy wonk shout-outs and some voicemails from the good people out there when he is back in studio.
But for now, please enjoy this very special bonus episode of the podcast with Jared Holt.
Check out his podcast, Shitpost Podcast, and do follow him on Twitter.
At Jared L. Holt.
Guys, thanks for listening, and we'll be back with a regular episode real soon.
You don't want me to do the Family Matters theme song about this?
Alright, fine.
Yeah, I find it very difficult, generally, to have a lot of conversations with people, because I end up knowing too much about various worlds that are unsavory to most people.
It's like, you know, you have a friend who takes mushrooms for the first time, and they tell you about, like, everything that you're missing out on, and it's all just sort of illusions.
I guess probably because he has that sort of documentarian's distance, he never is too pointed about, like, Alex, you know you're making this stuff up to his face.
Yeah, I don't understand why he would go on, but he has a bunch.
No, at the time it was actually the complete opposite because what was going on is Dan and I had this weird, intense friendship that would last one night and then we wouldn't see each other for six months.
We would get together and we would talk for like seven hours and I'd be like, okay, cool, goodbye.
This was, for me, like a lot of an excuse just to hang out.
I mean, it has brought a lot of joy and wonderment to my life.
But at the same time, I'm sure you can relate too.
I'm sure you have probably a similar experience with...
All the research that you do on your end about how becoming aware of these worlds makes you realize how much more there is even beyond this that you don't even know about.
So I have sort of a similar background where it was probably two and a half years ago I first hopped aboard the Infowars train, popped my Brain Force Plus, and sat down to...
Just consume The Alex Jones Show in almost its entirety, like, every day.
And then on Mondays, I would, like, watch The Weeknd stuff.
My secret to it is playing it at, like, one and a half speed.
And also, like you said, this sort of chauvinist mentality exhibited on air, both through like the character of Alex Jones and also through some of the guest selection and some of the recurring themes that show up every week on the show.
And like most recently, they paired with the Proud Boys, which is Gavin McKinnon.
They just said, like, every one of them is just like, I got a random pant size, and then whenever I sent it back, the shipping was like $30, and they didn't send me any other pants.
And then back in 2009 or so, too, one of his sponsors was the Most High Family Ministry, which is a legitimate cult that was running a real elaborate scam operation.
When he goes into a screaming rant about how everyone's coming to kill you, and they're going to take your children, and they're going to take them into the basement, and they're going to do horrible things to them, and everybody's going to die, and everybody's going to be destroyed.
It's kind of interesting because as we go through, I try and approach Alex and this whole studying that we're undertaking with as much of an open mind as I can, an open heart.
I try not to condemn him too quickly without cause.
It's weird because every episode or so, every few episodes definitely, we end up learning things that are sort of transformative in terms of our understanding of Alex.
We learned not too long ago that he's had at least ten abortions in his life.
But one of the reasons that I believe that is because he's described a childhood that was full of trauma in terms of...
When he was a young boy, he talked about one time he got stuck under a house and they were fumigating the house and he was just stuck, he was like trapped under a house with extermination chemicals and he got hit in the head when he was really young by something really giant.
So when he talks about having sex with tons of women younger than most people would consider normal...
I think that you take into account a sort of very chaotic childhood, and it doesn't seem that far out of the consequence or the result that you might expect from someone like that.
And then even further, not just in that conversation where he was talking about how many women he'd slept with before he was 16, He also, when he had Mike Rotondo on, the guy who was 30 years old and his parents sued him to get him out of the house, Alex was trying to give him a pep talk, and he said that by the time he was 12, he'd already become a man, saying that he had had sex at 11. And whether or not, you know, you want to...
It's probably he thought it was a good idea, but even so, you know, sexual activity at that young of age could be very traumatic to somebody.
So I'd be interested to hear, like, you seem to, you know, you have the perspective that, like, Alex Jones has experienced a seemingly major trauma in his life.
He really does, like, if you read so much about serial killer, like, backstories, he has so similar a childhood that you're like, well, at least you didn't kill, like, 15 people.
It's tough to say because you have these sorts of things and these trends and you kind of want to give somebody a bit of pity, but at the same time it's very difficult when you actually listen to what he puts out into the world and how he's affected a lot of people.
And I just sort of stuck with it, I guess, and I thought about different ways I could approach it any time he's in the area or at an event that I think I might go to.
I try to work that angle into it and try to figure out how it fits into the broader Infowars universe or Zeitgeist.
Yeah, and something that's become really fascinating to me, I'm interested to hear your thoughts, is just sort of this trauma-inspired train wreck that happens on air every day.
The sorts of people that it attracts, because Alex Jones has mega fans, and he has a lot of them that will travel to go see.
One thing I think that sort of triggers in my mind is that really makes sense because most of Alex's employees came from contests that he ran.
Like Leanne McAdoo and David Knight were both people that came into the fold through contests.
And Owen Schroyer came aboard because he was making antagonistic YouTube videos and he got in touch with Alex.
Millie Weaver's, I believe, fairly similar.
So a lot of his actual employees...
Feed the myth that if you just go find him and you're doing something, he'll bring you aboard.
And then even beyond that, back in the day, most of his callers, like nowadays, they'll call in and be like, Alex, I want to tell you that Alpha Brain is the best, and now here's my question.
Whereas back in the day, you'd get callers and they'd all be like...
Hey Alex, I'm putting together an InfoWars rap album.
Alex called him to do an interview on the show, and as soon as they started talking, Steve was like, Alex, I thought you were calling to ask how I'm doing.
Former, like, State Department status to lend Infowars credibility, which, if you don't know who he is and, like, how far out he is, that that could, if you're gullible, I guess, or susceptible or new to who this guy is, that could be a little concerning.
I don't know, six months ago or so, he was on David Knight's show, Real News, and was talking about how Sandy Hook is fake, which is kind of running counter to Alex's efforts to, like, let's not talk about this ever.
But I do have to admire Paul's dedication to the brand.
Whenever he made this video about soy boys or whatever, Someone pointed out that the Infowars brain force thing that he's always selling contains soy, and he just doubled all the way the fuck down.
Paul has mastered the art of Creating outrage and Alex Jones, I think, attracts people just because he's so eccentric.
But sort of circling back to this question of who watches InfoWars, you sort of had that, you called it like a Malcolm Gladwell analysis of Alex Jones.
I'm curious what you think the history and...
What mannerisms of Alex Jones might be able to tell us about his viewership, at least in the most general sense?
You know, in the probably late 90s, it was a lot of really hardcore militia folk who were listening.
And then as you got into the early 2000s, I think you probably could make a case that there were a lot of dyed-in-the-wool libertarians, and there were a lot of people who were dissatisfied with George W. Bush.
So he even probably had some weird left-leaning libertarians in the mix.
And then as soon as Obama got in, I think you saw...
You saw a real shift in terms of that, but I still think you maintain a lot of the libertarian folk.
I don't know exactly when things changed, because I haven't listened to all the episodes that he's ever done, but I know from looking at online communities now and hearing comments about him now, there are tons of people who think that he's sold out.
And is a shill, particularly for Israel.
People make that argument a lot.
So I don't know.
The true believers in terms of his fan base of the libertarianism that he embodied years ago, I think a lot of those people have left him.
I don't really know what his fan base is like outside of scammy opportunists like those YouTube streamers you were mentioning.
I think he's most emblematic of the Republican Party as it is now.
Like, his brand is overtaken by the Fox News and all of that stuff.
Because prior to Trump's ascent into global monstrosity, his brand was cruelty.
His brand was, whatever it is we can do to hurt the weakest members of our society is what we need to do.
And they've overtaken that.
So now he's kind of left with this weird conglomeration of sovereign citizens, white nationalists, people who want to say they're not anti-Semitic yet at the same time are so anti-Semitic.
And then, of course, artificially inflated Russian bot.
My biggest theory is that nobody but us actually kind of listens to him.
I think it might be you and Dan who are the only people who listen to what he has to say and everybody else kind of puts him on or doesn't as background music.
What we found out is now that he's off YouTube and Facebook and all of that stuff, he's on like 30 radio stations.
Something I've been watching as, you know, since Alex Jones has been pulled off of all these platforms, you know, there was like a relative spike in interest and, you know, as a result, traffic to the Infowars site, like right after that happened.
Now it's starting to fall back down, sort of closer to the normal range.
And I'm wondering if it'll stay at that normal range or if we'll see that start to dwindle.
And then stayed around that level, and then, like...
I don't know, I think it was like nine months later, they had another vertical line downward in their traffic that clearly indicates artificial inflation of traffic.
And I don't know.
I don't know what to expect from Alex.
I know that whatever interest he got, like with him bragging about being the number one app and stuff like that, that was even overblown.
He was the number one in the trending apps because everyone was running to it like rats trying to get off a sinking ship.
Yeah, people want to see the conclusion of it, and then I think you'll probably see diminishing returns.
Either way, whether the Republicans win in the midterms or they lose control of the House and Senate, I think either way, Alex kind of loses a lot of momentum and a lot of natural interest.
I think that what you, in essence, did was kind of force the narrative forward.
Because he was in a bit of a holding pattern, and by him getting kicked off stuff, he's able to progress to the next logical step, which is, I'm a victim, I am...
The first target in terms of free speech, X, Y, and Z. And when that started to happen, one of my firm convictions, I believe, at the time, and I still believe this would be the case, was that he needed to use that as a jumping off point to do something else.
Not like turn on Trump or anything like that, but he needed to respond to that change in the status quo by now really going full Lenny Bruce.
Like, getting down to the brass tacks, sitting on his show as boring as it may be, reading over regulations, reading over terms of service agreements or something like that, you know, trying to, like, make it, make himself a respectable, legitimate argument.
Because he never does that.
And when we started to listen to the episodes after he got kicked off of, like, Facebook and YouTube...
You just saw him doing the exact same things.
And, like, it's just yelling about the chai comms, screaming about how Soros is evil, just doing the same, like, I gotta sell my fish oil, all that stuff.
And when I saw that, I just, I got the sense that, like, he's either waving a white flag of surrender or he doesn't realize that he's already dead in the water.
There's nothing, there's nowhere to go past the end of this narrative, if that makes sense.
Yeah, because we were both watching him in this transformation from crazy guy who screams about chimeras and shit.
And then becoming just a guy who's a partisan hack, who's just like, hey, the Republicans are great and all of this stuff, and all the leftists are trying to kill you.
And on that night, we could have seen the real turning point for him.
He could have changed his narrative and become something so much better than what he is right now.
That night when he was crying drunk on air, screaming about Trump, as we say, shoves ISIS up our dirty assholes, the option that he would have then is to turn on Trump and be like, I'm going to fix this.
I'm going to be the hero that's needed.
And in reality, what you need him to do is shut up.
He played me that clip and I was like, oh, it's certainly going, thank God some, not thank God, like, oh, it's a good thing that some reasonable person is getting Alex off the air.
But I wanted to go back to 2015 to find the exact day that Trump announced his candidacy and see where Alex jumped on board.
I thought the most interesting thing that the media wasn't telling me at all...
Even though everyone was saying that Alex Jones is the voice of Trump or whatever, and clearly Alex was on board with Trump, no one had any idea why.
And I wanted to try and figure that out, so I spent countless hours at my then-day job just going over, listening to all of the episodes, taking notes.
One of the things that I found that was the most surprising was that when Trump announced his candidacy, Alex hated him.
He was very clear about how Donald Trump was a part of the mob.
He said that Trump was a front man for consortiums on the East Coast.
And so he was just very clearly...
Coming out with, like, I know that this guy is involved with illegal financial operations and stuff like that.
And then over the course of months, we saw him go from that position to, Jesus, this guy is mean.
He hates immigrants.
I like that.
But I still love Rand Paul.
And he never wavered on that point at all for months and months.
I do think that the rhetoric happened, though, very quickly.
Like, even near the end of his eventual love of Trump, the evolution that took a while, it was still like, well, you know, Rand Paul's my guy, but I'm starting to like this Trump fella.
He hates non-white people, and I hate non-white people, so maybe we're doing good.
And then all of a sudden, it went from...
Trump is still mobbed up to...
Trump is a secret sleeper patriot.
He has been working undercover for 30 years in order to turn himself, finally, into the patriot that we all need to save us.
Well, actually, interestingly, Jerome Corsi was one of the people who was telling Alex in July of 2015 that Trump was full of shit and that he didn't mean to run for president.
So his whole writing a book about the deep state, as you're saying, and all this fan fiction is kind of exactly the opposite of what he was saying in 2015.
He didn't switch to Trump as our savior until a bit later.
He got on board with Trump largely because of...
That narrative that you did mention with the he's working behind the scenes.
There's a deal between Assad, Putin, and our rogue military.
That counter-coup narrative, as we refer to it.
That was being told to him by Roger Stone and Steve Pachenik behind the scenes, who are working together in a group that they have on air referred to as the 45 group.
So I'm convinced that the two of them were working in concert to try and flip Alex Jones because they knew of his propaganda potential.
And that happened towards the end of 2015, probably more towards December, when Trump appeared on Infowars himself.
Yeah, I'm curious, you know, especially as we go into the midterms now when we're recording this, you know, we've had sitting congresspeople and, you know, congressional candidates and that sort of thing appear on Infowars, I think, just for the sake of the size of the audience that I guess it once had.
I haven't seen any, like, real numbers recently.
And just sort of that idea that it is a propaganda tool.
And I'm really curious to see now that InfoWars has been pulled from so many platforms, if we're going to see the same type of high-profile figures holding power who are trying to wield InfoWars in the same way, or if it's going to sort of go the way that Breitbart did, where Breitbart can still get some guests.
High-profile guest, but it's not thought of as the same, like, wieldy, attack dog sort of outlet that it once was.
And that's one of the big things that we, or at least I have learned from all of the analysis that Dan has put together of Alex's cast of characters, is that these are all con men trying to run their own game, kind of hanging on.
Like you were saying, the guys who are hangers-on trying to get their own YouTube show with Alex's cachet involved in that.
We see so many different people who go from Alex Jones to fucking, what is it, Carrie Campbell.
I mean, if you look at, like, who's a regular guest on Alex Jones, it's people like Mike Cernovich, it's people like Roger Stone, it's people, you know, they're people that, you know, they have their own, whether it's, like, some bullshit book or, you know, like, some of these guys have their own supplement line.
You know, or whatever they're selling, you know, I agree with that.
I think, you know, you look at Infowars guest rotation and it's a relatively small pool of people.
And they all have their own shit that they're trying to do.
And I almost wonder if that's...
Another indicative sign of the stage of Infowars and its growth, where people are coming on Infowars to be on Infowars, not because anything substantial or majorly consequential is happening on the platform, or that they expect to wield real influence anymore.
But I think what they got out of it was money, quite frankly.
Because I know recently we sometimes cover Project Camelot and Jim Baker episodes too because they do the same sort of con maneuvers.
And on an episode of Jim Baker's show recently, he was talking about how when he sells a guest's book, he buys a ton of their books and then he sells them.
So there's a financial incentive for the guests to come on because they automatically sell this large chunk of books.
And when you look at Alex Jones' business model with the InfoWars store, most of the time when these guests come on, he's selling their books on his store.
So there is probably, and I can't confirm this necessarily, but it only stands to reason that a lot of these guests who are coming on end up selling...
If you go and look at all those supplements that he sells, all the super male vitalities and everything, they're all brought to you by Dr. Group, who is his fake doctor.
He's a chiropractor.
But he runs this place called the Global Healing Center.
And if you go and look at his website, he has all the exact same products for sale, just with different names that kind of sound like medicines.
And it's a really interesting dynamic that the two of them have where they sell the same stuff, but Dr. Groups sounds like medicine.
Alex sounds like it's combat gear because they know their audiences.
Well, I think we should go ahead and start to wrap this now that we have finally discovered once and for all that the InfoWars products really are as...
My big takeaway, I think the big thing that we discovered this evening is that with fewer people going on the Alex Jones show, I think the Jim Baker show is about to get way...
The best thing to do to find us is to go to our Facebook group, inexplicably enough.
It's called Go Home and Tell Your Mother You're Brilliant, which is based on that clip that I was talking about with Steve Pachanek earlier, where he...
I bitched out on Alex for a while.
He just ends with saying, great, you did a good job.