But the other thing is that, I mean, I really think that what happened is you kind of had YouTube taking action against a bunch of people. You also had some people just kind of shooting themselves in the foot and declining in popularity. But then there was a vacuum. And I do think it was people like Glenn Greenwald and Matt Taheibi who stepped into it. And so it's a little bit like less on job opening. Yeah, you know? Precisely, precisely. I think it was a strategic thing. I mean, obviously, I don't know what their mindset was, but like whatever they were doing was clearly strategic because it worked in terms of bringing them fame.