Again, this is an example of Alex working to try and convince his audience that there's something wrong with them that they didn't even realize, which he can provide the solution to. Because I know that his business model relies heavily on selling iodine supplements. It's hard not to see this as an intentionally predatory act. Like he's going through all this stuff about health things, and so much of it is just convincing his audience that there's an underlying problem they didn't know they had that he could provide a placebo solution for.