So, an under-discussed aspect of Alex's career, and something we've touched on a little bit but never really gotten too much into, is his association with an outfit called Sacred Cow Productions. This was a company that started with Bill Hicks and his producing partner, Kevin Booth.

Through Sacred Cow, Booth distributed a ton of Hicks' content, including posthumously.

Kevin and Bill had met Alex while they were filming a documentary about Waco, and in 2000, before his rise to prominence with 9-11 conspiracies, their company put out the Best of Alex Jones VHS collection.

Then, in 2001, they released Joe Rogan's first comedy special, Live from the Belly of the Beast.