But again, this really big story is Netanyahu pledged eight months ago an eight front war, or maybe it was nine months ago. And he said, We're going to propagandize in America. We're going to get anybody to criticize anything Israel does shut down. If you even criticize Zionism, we're listing that as anti Semitism. We're going to get laws passed in the U.S. and Europe. Put your ass in jail. We've played all the clips of saying that. He made good on that. $500 million has been spent since he said that last year. And now the Israeli government to pour $730 million, this is in the Israeli newspapers, in the next few months into propaganda arm aimed at reputational crisis.