It starts, you know, ruminating about what's going to happen whenever he takes over Gannett. See, again, we're really putting the cart before the horse here, Bill. Yeah. So what he's going to do is he says, I'm not going to fire anybody. This isn't going to be a situation where I take over Gannett and then I fire everybody at all of the underlying businesses. Sure, sure, sure, sure. Although, it turns out a lot of people would end up getting fired. Well, yeah. And, you know, we're not going to purchase this corporation to fire everybody and cause a big calamity. And what we're going to do is go in and tell them what we want. And it's very important. So you've got a situation where it's like, okay, Bill, your first episode... Of your broadcast was about that Silent Weapons for Quiet Wars. Right. Which is a fake fucking document that's easy to figure out is fake. Now, let's assume that you take over Gannett and you want USA Today to publish that document on the front page as true. Right. Now, let's assume some editor does a little bit of legwork. Fired! Exactly. Sorry. Exactly. No, exactly. Exactly. That's what would happen. That's what he imagined. I know. He managed a complete breakdown of any kind of standards. He would turn it into the Inquirer in a week.