This reminds me, honestly, of the coverage of the Hamas attack on October 7th, how the first part of the show was about breaking news, and then the second half was an infomercial for Alex's book. Here, he presumably has the biggest, most important news imaginable about the border, and then instead of covering it, he decides the best use of time is to do a half-hour infomercial for his new gold sponsor. This kind of decision should really make it clear what Alex values. He could be pretending to have an exclusive scoop that the president is trying to track all citizens in live time and they've uncovered a false flag that's about to happen, but that isn't enough to bump the gold commercial for another day. If anything, that sensationalist border coverage and the promoting of the show on Twitter, that's only going to get more eyes on this gold commercial. So, hopefully, more people will buy, and Alex will get a bigger cut. That's really what matters.