And Alex's show is a fear-based marketing setup.

In many ways, in the sense that a lot of his stuff is supposed to create fear. Like a lot of his narratives are built on othering minorities and vulnerable populations, making you afraid that you're going to be killed by roving gangs of black people, making you afraid of financial collapse, afraid of the communism that's creeping around every corner, every leftist around every corner. It is supposed to get you to buy food for your family. He calls it insurance you can eat, the storable food he sells. You know, everything. The selenium, the gun parts, colloidal silver. I think he doesn't do that anymore. I'm not entirely sure. But he does sell bulletproof vests. All right, well, there we go again. But like all those other things, all the pills are supposed to give you back your humanity that the globalists have taken from you. Every single narrative is basically feeding into the pitch.