Because no one wants to pay for this shit. No. He couldn't get people to subscribe to his content. No. Because they don't want to. They want it for free. They want to passively engage with it and be like, look at this guy. He's yelling. He's yelling things I like. Right. Whatever. Maybe I'll buy a pill at some point that Alex has tricked me into thinking I need. Right. Right. It is a little bit like his pill business's success is actually a reveal that his content is worthless.