Just off the top, though, Bloomberg and all these papers didn't say that you should kill your pets. There was an op-ed in Bloomberg that was a bit tone-deaf, perhaps, but it was just about ways that people could deal with inflation. It wasn't even about like it's bad for the earth or anything. Although that is a topic that has been written about in the past, like going back a ways, the carbon footprint of pet ownership. Yeah, yeah, yeah. So one of the main problems about this Bloomberg thing, though, is that it was addressed to people who make less than $300,000 a year. So just from that premise, it's going to piss some people off.