Here's an example. There's a very well-known UFC fighter that you know who has shows on the Discovery Industry Channel. I'm not going to say his name. Okay. And I got a call about a month ago, and they're like, wow, this is incredible. Don't say my name, but you can talk about it. They were going to offer me this new big lucrative show, but they said, you're going to come out and denounce Alex Jones on the show, or we're not going to give you the show. And he said no.