So many of these other right-wing media figures, they've created their Kfabe off taking Nazi shit and repackaging it through plausibly deniable language.

The angle that many of these right-wing media figures decided to take was to Google the alleged shooter's name, at which point they found another person with the same name who didn't have Nazi tattoos. The story started to become that this second person they'd found was the real shooter, and that the guy with Nazi tattoos was just another guy, and that the media was trying to say that he was the shooter so they could make the story about a Nazi to make Trump people look bad. It was important to invalidate the story that this guy was a Nazi extremist because he has the risk of making normal people associate Nazi extremist murderers with their content model.

Anyway, it's all nonsense, but it is interesting to me that I started to realize, and I think I've always kind of known this, but the false flag accusation really only comes out, at least these days, because I don't think this was necessarily the motivation behind him being like 9-11 was fake. I think that was just a good business opportunity. And it's true. These days. Well, not his version. These days it comes out so much when it's like, okay, this can't be part of what people think about us. Therefore, it's a false flag. Because if they believe this about us, we can't continue to operate the way we have been.