So, Berman's original group was called the Guest Choice Network, which he specifically started to create the appearance that he was representing restaurant groups opposing the proposed smoking bans of the late 90s, when in reality, he was working for Philip Morris Tobacco. Oh, no. He actually had also opened the Center for Consumer Free Search, which is a very different... One as well. Okay. Communications between Berman and Philip Morris' senior program manager for public affairs, Barbara Track, clearly lay out his strategy. Quote, if externally perceived as driven by restaurant interests, there will be more flexibility and creativity allowed than if it's, quote, owned by Philip Morris. Nine months after their founding, Philip Morris' attorney, Marty Barrington, wrote in an internal memo that, quote, as of this writing, Philip Morris USA is still the only contributor, though Berman continues to promise others any day now. They were the sole people behind this. Philip Morris Tobacco. Philip Morris gave Berman over $600,000 that year to create the appearance of a grassroots opposition to the smoking ban.