Serving the nerd class like Bezos. But that isn't glorifying the nerd class on average. Because a lot of times that nerd class becomes very, very sadistic, very, very OCD, very, very, very Asperger's about their deployment of dominating and overriding people. And they want to become hyper-dominant because they weren't treated physically as betas, even though mentally you could argue that they were really alphas.