Through Sacred Cow, Booth distributed a ton of Hicks' content, including posthumously.

So in 2003, Kevin Booth was working on a documentary about the war on drugs. And part of that was going out to LA to interview Rogan, which is a no-brainer. That dude loves drugs. You're going to get a good interview out of him. For some reason, Alex came along. And Kevin decided to record what I would describe as a very awkward sushi date between those two men.

And I think that Kevin Booth, being somebody who worked intimately with this guy, probably wanted to replace him. Because having that kind of person around you probably feels great.