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12 Feb 2026
asserts · high · evan hafer · 00:14:06
The Joe Rogan Experience · Joe Rogan Experience #2453 - Evan Hafer
First wave coffee includes brands like Folger's and Maxwell House, which are commodity coffees containing Robusta beans and darker roasts.
coffee waves first wave coffee product

So if you go first wave, which is going to be like Folger's, Maxwell House, that's like been around for 100 years. That's a commodity coffee. It's going to have Robusta. It's going to be darker roasted. That's going to be first wave.