The reality is that Alex wanted to cover Sandy Hook as a fake event because it was an incredibly powerful driver of traffic and sales for him. Alex understands that emotionally traumatic events are ones that have a way of overwhelming people's rational thinking. And there are few things that are more traumatic than a mass murder of children in a school. No one wants to believe that that kind of thing could happen. So it's not difficult for talented conspiracy theorists to entice people into that false narrative that allows them to not accept that reality. Alex wanted to cover the story this way, and that's why he gravitated towards these bullshit experts who were clearly full of shit, like Wolfgang Halbig, Jim Fetzer, and he just has a soft spot for Steve.

I don't believe for a second that Alex isn't aware that this is something that he does to people. He doesn't care. As long as they're out there plugging in for wars, that's good for traffic.

All roads lead back to publicity. All roads lead back to his bottom line.

These people like Alex do not question things and come up with insanely stupid conspiracy theories because they're questioning things. They do it because they're trying to cover up and deny the real-world consequences that come from having a thriving extremist right-wing media in this country. Without that extremist right-wing media, most of these people have nothing. So they need to protect it.

And two, they're goddamn con men looking for anything they can do to raise their profile. The fact that Jack Swagger said that he liked Alex Jones is the best fucking thing to ever happen for Alex Jones.