Everyone operating in this media environment Knows that a Nazi mass shooting is bad for their bottom line So the first mission is going to be Deny that he was a Nazi Nazi mass shooter.

So people like Alex and Jimmy are deeply incentivized to find the next new exciting thing to scare people about them. That's why Alex is so excited to hear about this.

Folks like Darren or Tucker or Alex, for that matter, they don't really understand what it means to prove or demonstrate something. And I suspect a large part of that is because their audience, they don't incentivize them doing so. The attention economy that they profit off of is much more interested in shocking twists and surprise reveals. So it's easy to blow people's minds by pointing out that the head of the DC office used to be the head of the Detroit office and then take credit for having proven that the large events in both places were secret FBI plots. The actual content and arguments being made are meaningless, but they leave viewers with the feeling of having something was revealed to them.

But what is rewarded is when you go out and record yourself disrupting an event that someone you don't like is holding. This creates a perverse incentive structure where a struggling creator could easily be convinced that trying itself is not worth it because the things that get the most attention are the things that take You know, just being a dick. You just have to be a big enough dick in just an inappropriate enough situation, and you'll stand out. That's the economy of the Alex Jones media, and it's pathetic.