It's, "boycotts for thee, but not for me" week at Louder with Crowder, as Steven becomes even more of a liability, mentioned by name, to Rumble founder Chris Rumble. But who is victimizing conservatives this time? We'll unfortunately talk all about it...as well as give you an update on Mug Club programming. Join the Shrug Club at http://patreon.com/shrugclub Email: louderthancrowder@gmail.com Twitter/X: @thancrowder Music by DJ Danarchy
Welcome to Louder Than Crowder, a podcast about the podcast Louder With Crowder.
My name's Byron.
Don't sound so pumped.
Once you realize the content we're talking about tonight, that is you, Dennis.
Me.
Yeah.
Jared's here too.
Let's get down to business, boys.
You know how that fast casual seafood restaurant Red Lobster has Lobster Fest?
I know Nicki Minaj used to work there.
Last Thursday, August 8th, might as well have been Winefest on Louder with Grouter, striking the conservative victim iron while it's hot.
Wine with an H, not wine like, I thought they were just drunk.
No, no, it's different.
We teased it a bit last week, but, uh, yeah, we'll explore the idea that donut and alcohol companies should be forced to advertise on hate platforms, and Stephen shouldn't be just limited to emergency food buckets, cheap ivermectin, and commemorative gold Trump coin ads.
He should probably be able to sell Roger Stones as well.
God, I wish the Roger Stone was here.
It's in your office at home?
Uh-huh, yeah.
Best present I've ever given anyone.
Signed, Rock.
Signed by Roger Stone.
Yeah.
But they're upset about Twitter?
I'm sorry, X?
That's tangentially related.
This is more personal.
Ooh.
But before all that, we've been doing this thing for over a year now.
It's been a year?
Yeah.
What?
When was the first episode?
Late July, I believe.
It's been a wild ride.
Our first episode.
Re-platforming.
Exactly.
Re-platforming.
Oh, yeah.
Steven announced the expansion of Mug Club with the illusion of unity and growth in its future.
Are we going to relaunch?
Oh, man.
I don't know.
Do we have to?
Yeah, dude.
It's not exactly how things played out for the Mug Club.
In episode 12, Victimtive Strikes, Victimtive, again, it's just read, it looks better than it's said.
Victimtive.
Yes.
Is that what we called it?
I coined it that.
Victimtive.
Yes.
We explored the brief participation by one of Steven's comedy heroes, Jim Brewer, his Brewniverse podcast.
Goat boy.
You weren't part of that episode, don't worry about it.
Okay, I'm gonna look up who Jim Brewer is though.
You know God!
I'm sure I know him, I'm bad at faces.
He's half-baked.
Yeah, that's who I was thinking of.
That's who I thought, I just wanted to confirm.
Sorry to get mad at you about it.
Hey Jim, will you go out with me?
That guy.
That doesn't help me.
Brewediverse Podcast, still going strong.
The latest episode, 148, featured an interview with the far-right conspiracy theorist and organizer of the Reawaken America Tour, as well as the Health and Freedom Conference, Clay Clark.
You're on Brewer?
Yeah, familiar to you at all?
Clay Clark?
Yeah.
Yeah.
Kelly Clarkson's.
Nope.
It's when Clay and Kelly Clarkson had like a thing.
No, it's a different guy.
It isn't just a shipping.
I thought it was an American Idol thing.
You thought people were shipping them on American Idol.
Yeah, yeah.
No, he's a QAnon, election fraud, anti-vax, Christian nationalist style guy.
Sounds like a good dude.
What?
Look at this profile picture.
And this episode is sitting at about 5,000 views after over a week.
Clay Clarkson's?
Yeah, pretty good, Jim.
Great job, Jim.
But he's no longer and kind of never was part of Mug Club.
The Hodge twins haven't been on the show proper since January 22nd.
Oh wow.
And they've since started a separate new podcast called Twins Pod.
On like a network that Steven does?
No, I formerly the Hodge twins uncensored podcast doing a bit better than Jim Brewer's show But with equally trash guests like former Crowder guest and potential partner Alex Rosen the pet the pedophile poacher Alex Stein was on the show.
Oh boy.
Infowars is chase geyser.
They couldn't get no different guy CG though fresh and fit Yeah, oh those guys.
All these guys.
I've had a rough year, some of these guys.
RFK?
Junior?
Yes.
Okay.
Speaking of, rough year.
And this week, General Michael Flynn.
Oh, the musical performer?
Oh my god.
What does that mean?
He just keeps getting juicier.
Michael Flynn, the guy who sang on the Forget-A-Blow song terribly?
Oh!
Yeah, yeah.
It was a joke about that guy.
Sorry, I was gonna say, what are we doing?
Just gonna keep free associating.
Only he will bring us closer when we fall to our knees.
I got you with the what-the-fuck-am-I-talking-about.
You really did, thanks, I appreciate that.
And you asked if they were part of a network that was attached to Mug Club.
No, they're funded by- QAnon.
They get their money from their truck giveaway sponsor, that company BigLeave.
I think we talked about- Did they just give away trucks?
Yeah, we briefly talked about that.
Briefly.
I think it's just rich young guys or young guys with rich dads that believe they have an advertising and marketing company.
So they sponsor this podcast as well as a supplement company called Optimal Human.
Nice.
Safe to say they're no longer on Mug Club.
Probably not.
Jumped ship.
Could've jumped ship, could've... Hopped in a Ford Raptor.
Yeah, could've driven a Ford Raptor.
Could've been just a little bit too terrible for Steven.
Just fly right out.
Ooh, interesting.
Think about that for a second.
Maybe.
Alex Jones 2.0 must not have been seeing the returns that he was hoping for, so he pulled the mug plug.
Oh, nice, nice.
On May 10th.
Did he officially, like, announce that he was done?
He just kind of quit, and then I think... How do you know he quit?
Was that his last time he was on?
Yeah, that was the last time he was on.
He had been doing every Friday with occasional misses because of his alcoholism and going on vacation all the time.
Did the replatforming become the deplatforming?
Not exactly.
Not everyone has left.
Okay.
Mr. Gunzengear recently was breaking down the new body cam footage from Trump's assassination attempt.
Who's Mr. Gunzengear?
You don't remember Mr. Gunzengear?
No!
Yeah.
He's just like a gun YouTuber.
Talks about like first amend- second amendment.
Pardon me.
He's real third tier.
Yeah.
Mr. Beast would call him C-team.
You see that leaked doc?
No.
Oh, the Mr. Beast leaked doc.
That's for another day.
Yeah.
Is it MugClub.com?
Is that their thing?
Or is that our thing?
MugClub.com?
We don't need to plug it necessarily, but yes, you're right.
That's how you get to it.
We also got Shrug.Club today, boys.
Shrug.Club?
30 bucks.
What about Mug.Club?
Did we try that?
I did check it.
It is not there.
Does it go to him though?
No.
It's up for sale.
Someone else scooped it up.
Wait, wait, wait.
But his is MugClub.com?
That's his.
That's his.
It doesn't work.
What?
Can we buy it?
Did he forget to renew?
How have I been going there?
I went there today.
If he did, we have to buy it right now.
Of course we do.
You went to mugclub.rumble.com.
Just straight up mugclub.com.
Checking a namesheep real quick.
Yep, we'll buy that real quick.
I don't think.
There's absolutely no way.
Let's see how much it's worth.
Registered in 2002.
Make an offer.
They're starting at $199.
I'd pay $199 for that.
Once I saw one of those Biden waters on the internet, I got three of the Biden waters, Jared.
Yeah, did you?
Yeah, the dark Brandon secret sauce.
Yeah, yeah.
And I was gonna share them with everyone.
I was hoping they would show up when you were in town, Jared, but they just showed up today.
And they're on eBay for like a hundred to three hundred dollars each, so.
Are you serious?
Jesus Christ.
Yeah, people really think this is a grim practical joke, I suppose.
It's a grim novelty.
And this week's third chair, spoiler alert, it's Nick Dipp.
He's doing his daily podcast, which should be called Old Man Yells at Clouds.
I like his comedy, uh, like, his best of bits they play at the beginning, though.
They're pretty good, I agree.
We didn't get one of those today, unfortunately.
But yeah, one that feels a bit more conflicted and in limbo... No Jumper, coolest podcast in the world.
I'm in here with Brian Callen.
How you doing?
Brian Callen appeared on rap journalist and porn star Adam 22's No Jumper podcast over the summer.
It was July 11th of 2024.
Where they chatted about a bunch of stand-up drama for about an hour and a half before addressing Did Brian bang his wife?
Before addressing a dark cloud that has grown over the comedy scene We saw the narrative at a certain point, because again, these commentary channels were putting out videos saying Brian was leaving the Fighter and the Kid to go work for Steven Crowder.
And even when I went to do the interview when I appeared on the Fighter and the Kid, I was like surprised to be like, oh, OK, so you're not even necessarily on that show.
That was never going to happen.
OK, so that was never a possibility.
Never going to happen.
We thought we were seeing you go full fledged.
I'm a conservative commentator now.
Comedy.
MMA.
I ain't talking about that shit anymore.
No, that's not my thing.
OK.
Totally not his thing.
I do recall him saying I am a conservative very loudly and in one I think it was a live stream Before he joined Steven.
Yeah, no on the show.
Yeah, this is months ago in July Like like he was being pressured into saying it.
So he's like Yeah, yeah, I'm a conservative.
Stating that he's not a conservative commentator is really interesting, especially if you, you know, listen to any of his recent Mug Club paywalled episodes, but we'll take his word for it for a minute.
Do either of you watch these YouTube commentary channels, comedy specific ones, or am I just punishing myself by monitoring all the brain-dead buff boys of comedy?
I don't watch anything like that.
How do you keep up with the Rogan crew if you're not watching these?
I'm not going to listen to fucking six hours of everyone talking individually.
If something like wild happens, I'll either see a reel of it.
Good point.
Or I will see it on Reddit.
Yep.
Someone will.
Reddit feeds me my, my needs.
My needs are fulfilled.
My needs are fulfilled.
Quenched.
My needs are quenched.
By channels like Podcast Cringe or Too Lazy to Try.
I've never heard of those, but I think I know the genre.
Yeah, yeah.
I really like this Too Lazy to Try guy.
I'm pretty sure he's into some comedy dipshits that I'm not really... Like, enjoys them, you think?
Sometimes, yeah.
Is he the guy who did the Stephen Crowder comedy analysis?
No, that was a different, that was a different guy.
Same kind of energy, I suppose.
But yeah, for the most part, I think that this Too Lazy to Try guy is fairly fair.
I pulled a clip from his episode about a month ago called Brian Callen Finally Addresses Leaving Louder with Crowder.
And in that video, he's referencing one of his earlier videos that he made in May of 2023 called Stephen Crowder Won't Stop Humiliating Brian Callen.
Like, I think the final straw was probably the cow costume, which Brian's mom saw when she was watching my video.
I guess she's a fan of the channel.
Shout out, Mrs. Callen.
But when she saw that, she was worried about Brian, as any mother should be.
You know, seeing your son dressed as a cow, getting whipped by some guy on Louder with Crowder, that's rock bottom.
So she gave him a call and she was crying about it.
And I'm sure after that, she's like, you need to get the hell out of there.
He's right.
My mom called me very upset.
She said, there's a video that says Steven Crowder's been humiliating you and put you in a cow suit.
And I said, Mom.
And I created that video.
He never, I know, I said, he's never humiliated me.
We get along very well.
If anything, it's the opposite.
And I put myself in that cow suit.
And then she went, she goes, why?
And I go, I thought it would be funny.
I like to push the envelope.
Sometimes we miss.
Somebody made the video, clipped it up.
You made my mom cry, you son of a, good video though.
Congratulations!
So that clip was of Brian from an episode of his podcast The Fighter and the Kid with Brendan Schwab and a clip of Brian dressed up as a cow being whipped by a dom cowboy will be on our Twitter.
Oh!
At Van Crowder if you're curious about what that looked like.
Doesn't sound good what was going down.
If either of you guys asked me to dress up like a cow so you could whip me I would regretfully accept.
Yeah, because it's a comedy show.
I would do that too.
It depends.
If I could also wear leather, I'd be okay with it.
A leather cow suit.
Yeah.
Steven, we know that he has this inclination to dominate people around him because of the way he feels about himself.
Yeah.
And that's why Brian's mother was probably worried.
Yeah, she probably was like, listen man, you didn't think it was funny.
Yeah, I'm looking at it right now and I'm having a hard time.
Hard time?
Okay, I wasn't going to do that.
But I was.
And am.
Are you pulling it up, Dennis, real quick?
I'm trying.
Yeah, type that in.
I'm pulling it up.
Oh boy.
Just the still frame of it, looking at this thing, it's very much the production value of what you would expect from Steven's show.
I could understand thinking that it was Steven humiliating Brian.
Because that's what it is.
It's exactly what it is, yes.
And then, Dennis, your mouth has been open for about two minutes now.
What's going on?
Somehow I scrolled to some screenshot.
Oh, you were reading something else?
Okay.
Well, no, I saw that, but I tried to, like, look for more images, and it cut to a screenshot of someone with their dick out, and it was blacked out.
And so I was like, oh, curious what that's about.
Wow.
Anyways.
We jump back to Brian's no jumper appearance, where he explains himself, you know, why he ended up on Mug Club.
I went over to Crowder because I'd known Crowder from before and, you know, he asked me to come on and third chair and be part of Mug Club and all that stuff.
And, you know, and there's a lot about Stephen that I think, you know, I mean, Stephen gets a lot of flack, but I think Stephen is a very thoughtful guy and he's a conservative and unapologetic.
And I think that has a place in the conversation.
He's just a free speech guy who found a free speech home.
Yeah, simple as that.
Yeah, there's a place for racism.
Sure, it's on Mug Club.
Yeah, apparently.
So Adam pushes him a bit on what his Mug Club expectations were.
Sure.
Did you think that that career arc was going to be better than it ended up being?
I never think about that stuff.
I just kind of was in a time in my life where I had this opportunity and wanted to see how it would work out.
But are you not on there at all anymore?
I haven't done the show in a long time.
Oh, okay.
Yeah, that time in his life was also in the still-turbulent wake of being effectively cancelled following multiple allegations of sexual assault and misconduct.
In July of 2024, women accused him of various acts of sexual misconduct, including rape.
Yikes.
And as a result of these allegations, he'd taken a leave of absence from that podcast, The Fighter and the Kid.
Sure.
And was removed from the upcoming season of the Goldbergs, where he played a reoccurring role of Coach Rick.
Was that on ABC?
That's right.
I just love how Adam22 was like, what were your expectations?
He's like, I don't have those.
I don't really have those.
If someone's offering me a show, I do it.
That's what you say after you- You fuck up and realize that you need to say that you came in with a muddy head.
Thousand percent.
Yeah, he was also dropped by his talent agency and had a planned Netflix show that was canceled.
ESPN, too.
Oh, I didn't know that.
The Netflix show, though, he was gonna do it with Chris D'Elia.
Perfect.
We should get that 70s show guy on, too.
Birds of a Feather, huh?
He could call in from prison.
Yeah, Birds of a Feather.
Of course, Chris is also facing similar allegations.
I say pivot.
Rename the show something different, like the Sex Criminals or something.
Yeah, just lean into it.
That could be cool.
But yeah, it's been a long time since Brian has been on Ladder with Crowder.
It was February 14th of 2024 and, you know, Stephen and him, they've kind of been butting heads.
Stephen did his insecure bullying thing that he did to the Ahoy guy.
Yeah, my man!
That he currently does to Josh.
But, you know, Brian, he's like almost 60 years old.
Oh my He looks good for... I don't even know what he looks like.
But 60 years old is too old to be doing this.
I think he has a bit more clout than Steven does.
Even with all the misconduct and assault allegations.
I don't know what he looks like.
Yeah, I mean he was on... Do I know this guy?
Was he on Matt TV?
Was that Brian Callan?
I was an SNL guy, man.
Yeah, I think most people were.
Oh, I recognize this guy.
Yeah, but you know, he hasn't fully severed ties with Steven.
But I have a podcast behind the paywall, which is Mug Club.
And I love doing it.
It's called Off Limits.
And then I have a, I release a free episode on Thursdays.
But that podcast is where I talk to people that are smarter than I am.
You know, I just want to get to know.
But yeah, man, I, I don't know, you're always in this world, in this culture war, if you align yourself with whoever it might be, you're gonna get a whole lot of pushback on the other side, but at the end of the day, I'm a f***ing comic.
Sure.
He does have a few dates, and it looks like he- You mean comedy shows?
Yeah, yeah, like the chuckle fucks or whatever, all those like normal ones.
Totally, yeah.
He does seem to be also recording a stand-up special in Plano.
Do you guys want to go to Plano?
Jared, we could fly you over to Plano once I sell one of these Biden's secret sauce cans I got.
Turns out they're worth a lot of money.
Plano's where Crowder lives.
Oh fuck, really?
You're right.
God damn it.
That's why he's doing a show in Plano.
He's doing like six of them.
Oh, is he recording a Mug Club?
He's doing a Mug Club special.
Yes.
He's gotta be.
That's what he's doing.
Damn it.
All right.
Well, we should be there, obviously.
We definitely need to go.
I'll look at the calendar.
We need to go to Dallas.
But his show where he says he's talking to people smarter than him?
That's unclear. - Recently when I was listening to-- - Wait, let me say one more thing about Crowder.
Part of the reason also that I think Crowder's important is I'm terrified of the authoritarian left.
I think the far left has lost their mind and they are my enemy.
I don't like them.
I don't.
I think they are bad.
I think this communist, post-modernist insanity is dangerous.
I think these ideas have come out of academia, and I think they should be fought tooth and nail, and I think the only thing that's going to come from them is destruction.
That doesn't mean that I think all progressive ideas are bad.
That doesn't mean I'm a racist.
That doesn't mean I'm against blah blah blah.
I'm talking about the authoritarian left.
I'm talking about the left that won't talk to anybody else.
I'm talking about these people that try to cram legislation down our throats that make no sense.
Hate speech laws, they're anti-First Amendment, all that stuff.
Go f*** yourself.
They're not my friends.
Go f*** yourself.
And one of the reasons that I align myself with Crowder is he may be a far-right guy.
He's not a far-right guy, because I don't like that word, because that means you're racist and all that stuff, which he's not.
But he's a guy who stands unapologetically on the Christian right.
I'm not a Christian, but there's something about that that is that unnecessary and intelligent and, by the way, funny, a lot of times, pushback to that Insanity over there and I don't and if they don't like me bite me.
Necessary and intelligent pushback comes from Christianity and being on the far right but not racist.
Not really the far right.
He said nothing.
I mean clipped Adam's mic pretty hard for a bit.
Adam's mic sounds like it's in his mouth.
That was rough.
Yeah, I don't know.
Not great.
But definitely that Who's he talking about?
Who's passing hate speech laws that are authoritarian in nature?
Yeah, and laws that don't make sense.
That's like saying that evil people are evil because they want to be evil, you know?
Yeah.
Sounds like he just disagrees or misunderstands what people... I can't think of a single hate speech law that he's talking about.
I don't know what he's talking about.
I don't know anyone who's like, we should be able to say these things.
I mean, I think it's, um, when people march as Nazis, we should say they should go to jail, I guess, maybe.
I don't know.
I don't know.
Do you think people say Nazis should go to jail?
I don't think so.
I don't even think I hear that.
I don't even understand what he's talking about.
I think he's probably saying that the insurrection was just free speech.
Great.
Well, I don't think that he's getting these ideas from people he's talking to on his podcast interviews.
Probably not.
Because I'm not seeing a lot of those.
I am seeing he's releasing episodes like Enough of the Transgender Movement.
Nice.
Enough of it.
Terrence Howard is Killing Gravity.
The Democrats are going to lose.
Lose?
That was mine.
Okay.
Thanks for calling that out on my notes.
Big Dick Olympics.
Nice dude.
I've been in that.
How to defeat a Bengal tiger.
He's already on like a down slope.
I think he's already on the other side.
- The direction with the Bengal? - Anyway, that's the current state of Brian Callan.
- Nice.
- I think I give him another six months until he's gone for good.
What do you guys think?
He's on the precipice of tipping.
- Yeah.
- He's already on like a down slope.
I think he's already on the other side.
- In what direction though?
- Of the peak of disappearing.
Where is he gonna go?
If the lowest garbage is letting him go, walk away from this in the club of Mug, who else can go?
He has to do it himself.
He has to use his own name and his own money and just DIY or die.
And in that, I think, fade into obscurity.
Where does he go?
He does.
I mean, he could get more listeners of his podcast from the other side of the Mug Club paywall.
For sure.
Yeah, yeah.
Like, look at the Brunoverse.
Do people listen to... I mean, like, what do these numbers even look like, I guess?
There's no way to tell because they don't publicly display plays behind the Mug Club paywall.
What happened to the Mug Club promise?
We were sold Jim Brewer, and now what do we have?
Josh?
Close.
A year later, are you gonna resubscribe?
Am I?
Yeah.
Should we try and get on Monk Club?
We could ask.
We could do the counter-programming.
Yeah, why not?
Alright, time to have a little less fun.
I've had so much though.
Wasn't that nice?
That was fun!
A little run-through.
The August 8th episode begins with bummer energy.
No cold open.
There's music at the beginning?
It just starts.
It's just chilly in general.
Okay.
Hey.
Uh, glad to be with you.
That's true.
I am glad to be with you.
Not glad about a lot of other things that are going on.
And if you've been paying attention, this is no surprise.
Obviously, no introduction today.
A little less pomp and circumstance.
Some news broke yesterday.
Actually, two news stories that not only are significant, but change the outlook of everyone here.
You.
Mug Club, watching, people who aren't members of Mug Club, and the landscape of content on the internet and the landscape of how this election can be covered and the ability to have checks and balances on legacy media.
All right, let's ride this suspension wave, I guess.
What are we talking about?
Yeah, we're going to talk about it.
Maybe his audience didn't react as significantly as he anticipated, so it's time to turn it up a bit.
Yeah, we covered it a little on the last episode, didn't we?
I dropped a tease, yeah.
We peered into the looking glass a bit.
Sure.
How has the online video landscape changed this time?
So the world's most powerful tech company suspends bans after demonetizing.
A cute little word.
Is that YouTube?
And today, the world's largest advertising conglomerate, meaning they control 90% of all advertising on the internet, want to shut this down.
By name.
Not in a nebulous way, not in a kind of this sort of worldview way.
My first name.
My last name.
This show.
You.
Mug Club.
No, you.
Letters were sent.
I'm talking about the World Federation of Advertisers, the WFA, GARM, and Diageo.
Is the enforcement arm.
Demonetizing is a cute word.
Demonetizing.
It's cute.
Beautiful name for a firstborn daughter.
Yeah.
Right?
Demonetizing.
Demon for short.
Less cute, garmendiagio.
I'll explain what exactly that in the World Federation of Advertisers is in a few minutes.
But first, it's fairly clear what all of this is, at least to me.
Yeah.
It's an infomercial.
Hell yeah.
After today, look, we'll let the chips fall where they may.
You know we are not funded by advertisers, so we are able to survive this.
We are funded by viewers like you.
We have invested millions into election night, so we need more viewers like you.
If you have ever felt compelled to support, thank you.
And if you're looking for a reason, today's a good day.
We do need you.
Today's a good day.
We need you?
He's been saying this all the time.
What does this mean?
They're obviously under attack.
Why is he upset at all if he's not advertiser funded?
That's the interesting thing.
If he's not funded by advertisers, why do an episode on this?
There's plenty to talk about.
So much going on in the world.
I'm not funded by advertisers in my own life and so I didn't even know this was going on.
Of course.
I mean, my theory is that maybe Trump is sounding like a weirdo at all these press conferences where he's talking about little tic-tacs and bacon prices.
I love that at his press conference today he had all this raw meat out.
Yeah.
And he's like, I'm gonna take that home and eat that later.
All these brats just sitting out lukewarm on a table.
It's sunny here, yeah.
It's very sunny.
Sunny brats.
Johnsonville.
Seems to be spiraling out of control.
A little bit.
So maybe this was their pivot.
I don't know.
Leaning in, I guess.
I have no idea.
So Stephen starts breaking down the situation beginning with what I'm considering a lie.
He doesn't do that.
Are you sure?
So an email was sent to Chris Pevlovsky.
He's the CEO of Rumble.
And this was a representative of Diageo Trusted Marketplace.
They said, Hey, both your team has reached out to me before and I've already expressed these concerns, so I'd appreciate no further contact unless the nature of your platform undergoes a dramatic shift.
One of my responsibilities is managing Diageo North America's TMP process.
And there is no scenario where we approve a platform that has Steven Crowder, Alex Jones, or the like.
The content of your platform is non-compliant, pretty much across every category we try to avoid.
First, it sounds like this was not an email that he received, more a response to another email that was sent.
It sounds kind of like lots of people on Rumble are harassing them.
Sure.
And he sent an email to the CEO of Rumble saying, tell your people to leave me the fuck alone.
I don't think that's true.
I think Chris was saying, how can we make this happen?
And this guy said, listen, we've had this conversation many times.
Like I said, I have no idea.
Either way, we don't have the context.
Regardless, we know that they do not want to advertise on Rumble because of people like Stephen Crowd and Alex Jones.
Yeah, and Stephen's gonna take it a lot more personally, but I think that he's using their shows, maybe the wider Wild West nature of the platform Rumble, as examples of reasons why, unless something changes, we can't advertise on your platform.
Yeah.
Doesn't seem that complicated, but would you be surprised to hear that this goes on for about 30 more minutes?
This seems like standard advertising.
Brands don't want their message, their brand, associated with things they don't agree with.
On an unsafe platform.
Yeah, exactly.
Dan Bongino just saying the stupidest shit.
Dan Bongino scamming my uncle.
That's his whole stream.
You can't voice him in the comment section.
That would have ruled.
That would have been so good.
We're going to talk about this as we go through these clips, of course, in more detail, but before we do, are you guys ready for a new media history lesson?
New media!
Yes, I am.
From Professor Crowder, of course.
Give it to me, prof. The timeline is ABC, NBC, CBS, CNN, CNBC.
Fox News, you can toss them in there.
Hey, once upon a time, there was a great alternative.
YouTube, you didn't have to worry about the Me Too people who they came out to be, but the media gatekeepers.
Anyone could broadcast.
You could find your audience.
Isn't that great?
For the first time, people could have a voice.
And you could choose to amplify that voice, if you wanted to, so long as no crimes were being committed.
Wasn't that a wonderful time?
To bypass legacy media.
And now they've become one and the same, but it's worse.
We're back to ABC, NBC, CBS, back in the day when there were only three networks.
There are only a handful of companies that monopolize most of the space, and another handful of companies who monopolize the advertising space that allows them to exist.
And they've decided that your viewpoint, that of half the country, half, that of American exceptionalism, First Amendment, Second Amendment, God, faith, family, That's not allowed on the big boy networks, which are now YouTube and Google.
But they've gone a step further, and they've said, you know what?
We want to cancel cable.
We want to take everything else.
No, no rumble.
No alternative.
YouTube got popular and was responsible for a lot more advertising dollars, so they have to be more responsible for who they pay money to.
Sure.
That's it.
God, faith, and family are allowed on YouTube.
They are not censoring half of the country's beliefs.
I mean things like even election denialism is allowed on YouTube now.
I don't know if you saw that update.
June 2nd, 2022, YouTube no longer removes content that promotes false claims of widespread fraud, errors, or glitches in the 2020 or other past U.S.
presidential elections.
The decision was made after evaluating the impact of previous policies, which, while reducing some misinformation, also risked limiting political speech without significantly decreasing the risk of violence or real-world harm.
They didn't celebrate that.
No, of course not.
Why is that?
Why is that, you think?
Well, one less thing they can be a victim of.
Victim div.
Yes, exactly.
But of course, when YouTube started, it was this illusion of an open, free thing.
Yes, when Facebook started, there were no ads.
Sure.
Yeah, yeah.
That's how every single website starts.
Social media platform always starts like that.
Every single one, yeah.
Snapchat started like that.
They start out not by paying people, too.
They don't have advertisers, for the most part.
Of course.
Like, at the beginning.
Like, you think they had probably a creator pool fund kind of thing when YouTube first started their monetization program.
Yeah.
Before that, they didn't get anything.
No, and the thing is that these companies, they start off free to start gathering data, and then they turn into advertising.
Tyranny.
That's what all of it is.
That's what it all is.
Has Steven ever been on the internet before?
I think he has, but I think he thinks his audience is stupid enough to not understand that.
Even cable started out, you pay for cable and there's no ads.
Yes.
And then they're like, we need to make money so it's ads.
I mean, Netflix runs ads, right?
There's an ad to your version, I think.
Yeah, they introduced that.
That's how this model works.
Of course, and at the end of the day, these businesses are the people who are buying these ads.
If they are not getting what they want, you know, if they stop selling your favorite kind of cheeseburger, you might not go to that place anymore.
Mm-hmm.
I'm watching bluey clips and then Big Dick Phil's Big Dick Philip Hungry Man style dinner.
Is advertised?
Yeah, right?
I don't need that!
But even then, it's like the opposite.
It's almost like Stephen's upset that, you know, your local church thrift store isn't advertising on X videos.
You think that's what it is?
Yeah, well, I mean, that's the perspective of the advertiser.
I guess that's also the alternative to having, like, a company that manages 90% of the advertising is more independent advertising, right?
Is that what they're trying to...?
That's exactly right.
Someone has to manage these large accounts though.
The 10%, the people who are, they're the ones who want to advertise on Rumble, you just don't want them to advertise.
Because they don't have a product that sells.
Because it's, you know, mature singles want to fuck in your area is not what Steven wants to be showing before a show.
I guess not.
That isn't the 10% for sure.
Yeah, I mean... I always wonder where all these mature... No, I mean, at the end of the day, like, the advertisers, the people who are buying the ads are the ones who make these decisions.
Yeah.
It's the agency of the advertisers.
That's who they are.
I don't know what Steven expects.
Should they be forced to advertise on his platform?
Yes.
Okay, cool.
Yeah.
If you don't, then you're doing cancel culture.
Yeah, stop doing cancel culture.
If you don't give me money, you're doing cancel culture on me.
Yeah, and I mean YouTube, though, despite their change to election policy, their broader policies on hate speech, harassment, incitement to violence, they're still in effect, of course, and this is the reason that Steven continually gets demonetized and suspended.
Yeah.
Because he refuses to play by the rules.
It's very clear.
Yeah.
Well, well, well, if it ain't me, the victim of my own actions.
He's victim of the year.
He's victim of the year.
At least three years.
Really good at it.
So, I don't drink, but I am familiar with brands, of course.
I didn't, however, know how many were related.
Okay.
Diageo is one of the world's largest alcohol distributors, right?
They basically control the biggest brands out there.
Johnny Walker, Tanqueray, Aviation, Ciroc, Casamigos, Captain Morgan, Kettle One, I mean, you're talking about countless others.
That's one arm.
But Diageo, who've targeted All conservative viewpoints, to be clear.
Conservative viewpoints.
Your viewpoint is non-compliant.
And it's not enough for it to be non-compliant with woke YouTube and Google.
It's non-compliant to be allowed on the internet.
Diageo has direct influence, connections to the world's largest advertising conglomerate.
It's the World Federation of Advertisers.
It's not going to work with the conservative viewpoint.
Yeah, did you know that to be on the internet you have to allow ads on your website?
Is that true?
Yeah.
We don't have to allow ads on wokeyoutube.com.
Which is our new website.
Which is available.
I wish we had such a... We should do shameless pitches like that.
Jared, will you buy that, please?
Yeah, why don't you scoop that up for us?
Wokeyoutube.com.
First of all... What are you guys using, GoDaddy?
Novelty Alcohol.
Apparently that's all Diageo does.
Is that all they do?
I mean, you heard him.
I don't drink, but it just seems like all of the weird ones.
Yeah, I mean it sounds like it's specifically alcohol advertisers he doesn't want.
When he said that it was entangled directly with the... WFA?
Yeah, he's right there.
Yeah, I'll buy that.
Diageo Trusted Marketplace has a significant connection with the WFA through its role of shaping industry standards and practices.
Isabel Massey?
Diageo's Global Media Director has been actively involved with the WFA serving as its co-chair of something called the WFA Media Forum and Global Media Board.
So Diageo's trusted marketplace was a key component in the development of WFA's Global Media Charter, which it's in its third version.
I haven't had a chance to read it yet.
Steven did though.
I actually don't think he did.
He did not.
It's a 25 page PDF here.
Well, it's not that intense.
It's well-designed.
It looks great, and I will actually dig into it.
I didn't have time today, but to summarize, it aims to drive client-directed changes in the digital media ecosystem.
Kind of tech talk for... It sounds like instead of selling people ads for things they don't want, just sell people advertising on things that they think resonate with their audience.
Yeah.
The Trusted Marketplace Initiative reflects Diageo's commitment to improving media practices, which aligns with WFA's goals of enhancing media transparency, accountability, and broad safety across the industry.
Diageo's involvement with the WFA includes participation in the Global Alliance for Responsible Media, which... that's GARM.
GARM.
I love GARM, dude.
He doesn't like it.
He thinks it's a gross name, and I kinda do too, but... He wants GAME.
Global Alliance for Irresponsible Media.
Very cool.
But GARM is a cross-industry program focused on establishing consistent standards and controls for digital content, which is important.
This is the bottom line.
All of this makes sense.
Maybe not to him if you're a weird streamist.
Imagine Stephen doing an ad for like the Harris campaign.
Yeah, is that what he's saying should be allowed?
I'll say that when I listen to Matt Walsh, and I mean, I usually am going to, you know, gouge my ears out.
Eight minutes and then you get pissed.
I hate it.
But the ads that he has, I purposely will not use those brands.
And I guarantee you that he uses an insertion.
Like an ad exchange.
Yeah, or it's most likely one that is tailored specifically for conservative products and companies.
He has a lot of those, but there are a couple that I hear on both David Pakman and Matt Walsh.
What, like NordVPN or something?
Yeah, like that kind of shit.
Sure.
And I'm just like, yeah, I'm not going to use those.
Nord is centrist.
Yeah, exactly.
Yeah.
There's some fence-sitting companies.
But now I pay for David Pakman, so I don't have to worry about that anymore.
Oh, interesting.
You're giving him some cash, huh?
Yeah, giving him some cash, dude.
All right.
I don't know.
Does any of this surprise you, Jared?
Did you fall asleep?
I've been registering woke YouTube.
Great.
Steve is going to go into GARM a bit more.
Nice.
2019 the WFA established the Global Alliance for Responsible Media.
GARM for short.
Crappy acronym.
GARM was created to, and I quote the WFA, the people who have targeted all conservatives on the internet.
Address the challenge of illegal or harmful content on digital media platforms and its monetization via advertising.
Diageo is a member of GARM's steering arm.
That's a decision-making body.
They say they are responsible for setting priorities for GARM, addressing impasse, approving solutions.
Okay, so what does this mean?
This means that the people who have sent an email directly to the CEO of Rumble requesting that not only this by name, But anyone who shares the point of view be removed for non-compliance or face bankruptcy control 90% of the world's advertising dollars.
My main thought on all of this is if you want to be fringe, you don't need the 90%.
Of course.
Why would you be at risk of bankruptcy if you aren't relying on advertising spend?
First of all, he wants you to know that he's not risking bankruptcy because he's got Mug Club, of course.
He's got the people.
He wants to talk directly to them because this is an infomercial.
But he said that they're putting people at risk of bankruptcy.
Well, he's saying people like Rumble, which is a major part of keeping Mug Club afloat because they use that as their hosting platform.
Of course, because Rumble needs advertisers.
Yeah, and I don't know... It's really simple, Steven.
I don't know what kind of deal he has specifically with Rumble to use them as his platform, but of course they can't stay afloat just from fractions of mug clubbers, right?
I guarantee, he's not getting that much, maybe like 30%, I can see it being more than 30%.
Sure.
I love that Steven approached this, he's like, And I quote, they don't want hate speech on their platform.
So, first of all, yeah, he conflates everything.
Garm... Dejario, what was it?
Diago.
They're doing that Deadpool and Wolverine pizza right now.
I did see that.
It's not delivery, it's Diageo.
And the WFA conflate all of those and say that they're targeting all conservatives.
Yeah, of course.
You wouldn't want to take like two sentences from a kind of fiery personal response email.
But even then, Stephen is unironically discovering the fact that if you associate with certain things that people will hate you.
Or be less likely to want to be around you.
He's just understanding that, hey listen, people will associate advertisers with us, just as he's associating the WFA and the GRM with this one email from that one CEO.
There are repercussions for being a liability.
Yeah, and he hates the term non-compliant so much.
Yeah, of course.
And yeah, you're non-compliant with their rules.
That's it.
They have rules.
They have rules, and you don't comply with those rules, and that's okay, right?
I mean, isn't do not comply one of their big feelings they want?
Bottom line, he needs to take advantage of this 10%.
They gotta sell more food buckets and more Faraday cages.
Exactly.
He definitely needs a Faraday bag.
Sure, I gotta cover up all my stuff so the government doesn't know where I am.
Enable location services on Rumble.
Yes, please.
Of course!
Remember my biggest fear from last week?
No.
I'll remind you in a second.
Steven talks a bit about how cool Chris Rumble is, and then hits his election pre-crime talking points.
I can say this on Rumble, hey, thanks Chris for your brass pendulous pair.
I can say that this election right now is being stolen before your eyes.
You search the assassination attempt on the man who would have been president if the vote were held that day, you memory hole it, that's stealing an election, guys.
That's stealing an election.
Not about the minion voting machines.
Making sure that you can't find information on the candidate you want to support, that's stealing an election.
Making sure that the home of the largest election streams online of all time don't have the ability to broadcast, not only on what's supposed to be a free and open platform like YouTube, but any other platform that is stealing an election.
Stephen, you're allowed to broadcast on Rumble.
Yeah, man, you can do whatever you want.
What is he talking about?
Well, it's getting stolen, you see, because he was really loose with some of the words he was saying.
Sure.
They said, well, no thank you, and they kicked him off.
They gave him a big one, you know?
And now, still able to do that just elsewhere.
This is a huge problem.
He's been pissing on the YouTube logo for so long.
Four days a week.
It's a huge goddamn problem.
Yeah, it is the biggest thing that's happening in his life right now.
Honestly, also rest in peace Susan Wojcicki, the former CEO of YouTube, the person who trashed for so long.
She died of lung cancer.
If anything, here's what Steven should be happy about.
If he's off of YouTube, and he has this incredible, incredible poll, then he's gonna grow Rumble.
Yeah.
And then Rumble will have more leverage with these advertisers.
And they'll have their own economy.
Yes, they'll have their own 10% economy.
I can create my own YouTube.
And maybe they can even turn that 10%.
And we'll be able to say the hard F word.
Well, I actually, I was scrolling through Through Mug Club, as I have gone Mugless recently.
Oh, because we're actually getting them off of eBay.
I found a Gerald Apologizes Apologetics, where he's talking to a Christian video game streamer.
And they're talking about reclaiming, and he spelled it out in the description, like full, F, the full word, not just short, full.
Yeah.
It's weird.
It's just like defiance.
Yeah.
It's like when a child.
Childish defiance.
It's so childish.
It's just, I don't want to do that.
I'm gonna.
It reminds me of this kid named Tony in seventh grade.
Oh yeah, call him out.
Tony.
Last name?
I don't remember his last name.
Tony, the teacher, gave us all some beef bouillon.
Yum.
We were using it to grow bacteria.
Oh cool.
Just like as organic matter.
This kid's like, hey can I have one of those beef bouillon cubes to do this stuff at home?
Yeah, but don't eat it.
And then the kid pops it in his mouth immediately.
Chews on some beef bouillon.
And he's like dying because he's eating concentrated salt.
He's eating salt, like a sugar cube of salt.
Mostly salt, yeah.
So Steven is just the seventh grade Tony.
Yeah.
Steven is Tony.
Steven is Tony.
I'll put it in my mouth if I want.
You can't tell me what to do.
And one thing we can't jump past is Steven keeps saying that YouTube is supposed to be free and open.
Yeah, of course they are.
Like our elections.
We talked a little bit about how maybe that was how things were at the beginning.
I doubt that as well.
It was not like that.
I think they've always moderated content based on policies.
It just, there wasn't so much hate on it.
Yeah, it wasn't just a cesspool because of people like him.
I strapped some fireworks to my friend and it looks like he's getting shot.
Whoa.
Who would do that?
What kind of idiot would strap fireworks to their chest, flip down a helmet of a motorcycle, and then put it in slo-mo?
And then show all their friends in class?
Bad slo-mo.
Yeah, who would do that?
I don't know.
It was though.
I think I pulled it down.
I'll send you a link soon.
Yeah.
YouTube has always had community guidelines and policies designed to create a safe environment.
Not all YouTube though.
Not yet.
But yeah, they restrict certain types of content.
Always have.
Like hate speech, harassment, and misinformation, which can lead, unfortunately, to the removal of some content deemed inappropriate by YouTube standards, whether or not that actually is offensive.
Like, it can happen.
Freedom of speech doesn't exist on YouTube.
Nope.
I think it's very clear.
YouTube needs to maintain sometimes a brand safe environment for advertisers, especially in the past, I don't know, decade?
It's been more of a focus because they're, what, one of the most viewed entertainment platforms in the world at this point?
Yeah.
I think more people watch YouTube on a daily basis than they do cable television.
I know, I do.
I certainly watch most of my programs on YouTube.
Yeah, I watched President hang out with some sausage there on YouTube.
That was pretty cool to see.
That's my favorite show.
It's just not a good place for things that are considered controversial or not advertiser friendly, and that is tyranny.
It is tyranny, dude, because if there's anything that is tyranny, it's me not being able to see Bud Light ads on Rumble.
Well, and the right Bud Light ads.
Exactly.
The right ones.
I don't want those ones with the bullshit.
Yeah, the bullshit ones.
Un-American Bud Light shit.
The ad that they made that's like just 30 seconds where they showed the Dylan Mulvaney can.
They just show it.
There's no sound or anything like that.
It just slowly rotates on a pedestal.
Just rotates, yeah.
And then Kid Rock shoots a whole pallet of beer.
He has a rainbow thing full of a Bud Light and he's shooting Bud Lights as the ammo.
Honestly, there's a little bit of unity there.
Like if he was shooting Dylan Mulvaney cans and they just kept showing up, maybe in like a rainbow pattern or something.
Yeah, yeah.
Like showing that it's unstoppable no matter how many cans of Bud you shoot.
Keep buying the pallets.
Kendall Jenner walks in.
Yeah, yeah, yeah.
She hands a Bud Light over to the cop.
Now we're talking!
Now we're just really looping it in.
Drinking at work.
Yeah, yeah.
It's funny to see this all come full circle where they're like, Hey, boycott Bud Light because of Dylan Mulvaney.
Yeah.
And now Bud Light's like, okay, we're going to boycott you.
You can dish it, but you can't take it.
Like that's literally what's happening.
Dennis, this isn't about revenue.
You're right.
No, not at all.
I don't want their money.
We don't want their money.
We don't take their money.
Yes, you do.
You support us.
We are actually funded by viewers like you.
And so the tactic is, hey, hey, YouTube, make sure they don't have a voice.
Because as long as Mug Club, as long as Louder With Crowder, as long as these people have a voice, then individuals can support them.
We have to bar individuals from supporting them.
And YouTube says, all right, sir, say no more.
Rumble says, no, we're going to allow people to speak freely.
OK, really?
You're going to go bankrupt.
Because we're going to tell all of our friends, 90% of the world's advertising dollars, that you're blacklisted unless you ensure that these people don't have a voice.
Who are these people?
They made it very clear.
Any right-wing content is non-compliant.
No, any right-wing content that is non-compliant.
Yeah.
I think is a more fair way to state that.
The number one advertiser in the country is Fox News.
Oh yeah.
Yeah.
Of course.
Number one everywhere.
So.
And there's so many like normal, when I, when I say normal, I mean like, go back to Ad Fontes.
Yes.
Yeah.
Not an extreme fringe program.
Yes.
And all that they're saying, Steven, is our advertisers don't want to advertise on those types of things because it's not safe for their brand.
For the same reason Stephen doesn't take out ads on CNN, because he knows that's not where his people are.
And I think he would be one of the first people to say, like, I'm sick of seeing all of this politics in, like, I mean, we could go to sports, he would say, sports should just be sports, right?
Calling Kaepernick, hey man, stand up!
So I don't think that these advertisers want to advertise on something in the other direction, you know?
These advertisers want Mike Pillow.
They don't even want Mike Pillow.
I mean, that's over.
Is it?
Is it gone now?
I guess he liquidated fully?
No, he's still around, but I think he's more in the dropship business these days.
He spent like $47,000 to get an Alabama voting record.
Yeah, I saw that.
He's looking pretty desperate in that interview.
Yeah, it was wild.
But Stephen is just learning that this is how advertising works.
And I don't know how you could possibly listen to this where he's saying, I don't need YouTube.
And he's so angry about what YouTube is doing.
Don't be angry then.
But then he's saying, I don't need advertisers.
And then he's so mad about what advertisers are doing.
He's lying.
Yes.
Like, of course he's lying.
He's upset because the company that he uses for his delivery, they are ad supported.
and it's not they're not attacking you steven they're attacking your views man and sometimes if you have views that are offensive broadly and most people agree that they're offensive then people aren't going to want to be on your show i mean they did say his name of course they did because that's his brand is him but the interesting thing is i in all of this i started wondering like okay obviously youtube has some clear community guidelines and when those change they send out updates and I read those updates.
I stay fairly up to date with that.
Sure.
I didn't think Rumble had limitations.
Okay.
But they do!
They have very similar limitations to YouTube.
They have a content policy called the Cornerstones, which the first is free speech, which they strongly believe in free speech of freedom of expression, encourage a wide range of viewpoints, which is interesting because I don't know how well we'd do over there.
Let's go, let's try.
Why not?
Respect for others?
Hmm.
While diverse opinions are welcome, Rumble expects users to treat each other with respect and avoid hate speech.
Avoid hate speech, interesting, or discriminatory content.
I see full slurs in their chats.
Sometimes it's unavoidable, Byron.
Yeah, let's keep hate speech to a minimum.
No, I mean, like I see like hate chant going on.
Yeah, why not?
Trains of hate.
It's terrible.
Yeah, we're on a hate train, dude.
And then legal compliance.
Rumble adheres to applicable laws and regulations, including those related to copyright, defamation, and harmful content, which I think they just legally have to say all that.
Yes.
But yeah, key points of their content guidelines.
No illegal content.
No hate speech, in quotes, because I don't believe they think hate speech is a thing.
Yeah, what they're saying is hate speech isn't real, that's what they're really saying.
But then they also say Rumble does not tolerate hate speech based on race, ethnicity, religion, gender, sexual orientation, or any other protected characteristics.
Protected, nice.
It's interesting though, when I signed up for Mug Club through the Rumble platform.
Through oakyoutube.com?
I can only select male or female as gender.
Really?
Which caught me off guard because I'm usually, it's an other at least.
Yeah, yeah, yeah.
Right?
Interesting.
You gotta submit a dick pic to actually make it on the Mug Club.
No violence or threats.
Content that incites violence, harassment, or threats.
This is what you voted for.
This is ridiculous.
No spam or misleading content.
I swear even their ads that air are misleading.
Like off the top of my head I don't recall anything but I know I've seen stuff that's like, wanna live forever?
Things like that with like an old southern gentleman.
They're just selling extends only?
It's mostly pills, yeah.
It's like Avatar, like Grey Avatar shows like their abdomen is blue, glowing blue and then they eat the pill and it glows yellow and then the body fat leaves but also they get like totally jacked.
And it's rotated, yeah.
Yeah, it's spinning in circles the whole time, yes.
Wanna lose 50 pounds this weekend?
Three days.
So yeah, I mean that seems pretty misleading even in their ads, but yeah respect copyright I've seen people fully upload.
I don't know Nazi Documentaries that aren't theirs.
So it's obviously a breach of copyright immediately.
It's clear that this isn't enforced.
Rumble and that's because they they do a different version of enforcement They have minimal automated tools and a lot of human moderators didn't force the content guidelines Which they obviously don't have enough because I didn't know you could just like report.
I should just report every video on rum Yeah, let's let's lead a brigade of just reporting.
How does this work?
Like it every video is hate speech They would need to hire and they're not outsourcing.
Of course.
Yeah, they have a guy on Fiverr.
This is terrible This is a joke.
What the policy is, is just they have this so that if somebody sues them for something they can be like, well, our policy is clear.
Without proof of compliance, I am on the side of this mega... Compliance?
Mega corporation.
Which I do want to say, I mean we don't need to go to bat for someone who represents a major monopoly of advertising.
Like that is kind of concerning because there is so they can... Anyone that has that much power has that much control as well.
Yeah, and you're not wrong, so I can empathize with the fact that if you have these opinions, you might feel mistreated.
Yeah.
Right?
But the thing is... You have shit opinions, man.
Exactly.
You have shit opinions.
If you want to break the advertising monopoly, then start some more advertising.
Use Rumble as your springboard to get different advertising going.
What did they say?
Fight bad ideas with better ideas?
Fight like hell, dude.
Well, they also say that, too.
Fight like, well...
Didn't take a significant amount of time to find out that they are ESG and DEI activists.
And by how much time, I mean four seconds to go to their main page and hit one drop-down tab.
Okay, so he's talking about Diageo in this situation.
Per their website.
Whoops.
I don't know why he said that.
He interrupted you real quick.
Yeah, I'm going to their website.
Go there now!
So, Steven reads their ESG, which is the Environmental, Social, and Governance section of their website, in a really annoying way, so I thought maybe it'd be better if I did it.
Are you going to do it in an annoying way too?
A fundamental part of our success is being responsible.
We put positive social impact at the heart of our business strategy through our ongoing ESG action plan, and they call this the Spirit of Progress.
Our Spirit of Progress ambitions are focused on addressing the areas where we have the greatest ability to control and drive positive change at scale.
It has three priorities.
To promote positive drinking, champion inclusion and diversity, And pioneer grain-to-glass sustainability.
Doing business the right way underpins everything we do.
Underpins everything we do?
Exactly.
It goes into detail about each of these specific pillars.
Sure, yeah.
I mean, they're probably pretty woke if they care about the fact that, you know, they have an impact on the environment and DUIs kill people all the time.
Exactly.
Sounds like some woke bullshit, dude.
I think it's, wait, I think it's actually kind of responsible to invest in education programs to discourage the harmful uses of alcohol while still selling alcohol to people who want to have fun.
Sounds like you're asleep behind the wheel.
The truth.com method.
Was truth.com, that was, uh, R.J.
Reynolds found him.
Yeah, the smoking company.
They'd have a... I remember one year I was on tour with... I was doing the Warped Tour, selling merch.
I was with you.
Yeah, we were set up right next to that Truth booth, where that guy... And they had the Megahorn the whole time, and we were just heckling him the whole time.
Yeah, that guy sucked.
Seeing that guy smoking cigarettes later on, I was like, hell yeah, brother.
You're one of them things.
I mean, yeah.
Let me take a drag at that.
Smoke him up, Johnny.
The truth is...
How about you bum me one of those?
Truth is, I'm having a bit of a Nick fit, my dude.
All that to say, I just, I don't find any of this unreasonable.
This isn't just bullshit, right?
He's just trying to get people mad at them, that's all.
Of course.
How long until he calls for a boycott of Johnny Walker?
Or, Dunkin Donuts.
Used to love Dunkin, will never take another sip, I don't know what I'll do with my bonus.
Give them to me.
They don't know about this company.
We have to make sure that it's cloaked and they don't know so that their dollars, Americans' dollars, are going to fund things they hate and people who hate them.
Wow.
Damn.
Things they hate.
It's fucked up.
And people who hate them.
Yeah, Dunkin Donuts has got my fucking number, dude.
And they hate you?
They're about to throw fucking hot coffee in my face.
Every time I go in there, they're always sucking their teeth at me and chopping their necks and stuff.
It's despicable.
It's not great.
Consistently.
I still go back all the time.
Pretty good at this bagel.
It's that good.
I'm a sucker for a donut, dude.
I mean, I don't go to Dunkin' because the nearest one is like, I don't know, on the West Coast.
But anytime I'm in PA, NJ, Connecticut, Maine, New Hampshire.
You know, Mr. Donut is a great donut.
That's probably true.
Chicago, though.
I feel like if I went to a Dunkin' Donut and they were like, dude, it's fucking eight in the morning.
You're going to get three donuts.
I'd be like, yeah.
What are you, 17?
And I wouldn't care.
Yeah, why would you feel judged by a child?
What are you, a dumb child?
Yeah.
Get out of here!
I ate a chocolate chip cookie sandwich today.
For breakfast?
No.
For lunch.
For dinner.
Nice.
Yeah.
That rules.
Eagle-eared listeners might notice I had a little bit of milk throat this episode because of the little ice cream that I went into the episode with.
Somebody knew, dude.
Somebody could tell.
They'd be like, I knew I could get ice cream.
Oh, he's got a little milk throat going on.
Yeah, weird.
So, how did Dunkin' Donuts come into the picture?
Oh, they are also, um... Are they WFA people?
They got Trump Derangement Syndrome, too.
Do they?
TDS, dude.
Well, people memory hold the Dunkachino, you know?
That's a crime, honestly.
I think we do get a bit of that in a clip that I pull from a conversation on CNN with Chris Rumble.
Are you saying Chris Rumble like how Trump said Tim Apple?
Yeah, I've decided to do that because I can't with whatever undiagnosed speech impediment that I have, I can't say Pawlowski very well.
Pawlowski?
Yeah, I'm not good at that.
Dunkin' Donuts has refused to advertise on Rumble due to their right-wing culture, and this has led, of course, to a boycott of Dunkin' Donuts by MAGA folks.
They love boycotts.
Wait a second.
They love boycotts.
That's why I don't understand it.
Yeah, I thought they didn't like this cancel culture bullshit.
Yeah.
Weird.
But let's go through a Diageo timeline.
That'll help.
Professor Crowder is back.
Nice.
Walk through a timeline here.
2021, Diageo's Chief Marketing Officer.
Cool.
Christina.
Diazandino.
Close.
I hope I'm saying that wrong.
Spoke to, again, 90% of all advertising in the world.
Spoke to the World Federation of Advertisers about, well this is compliant, DEI.
The work that all of our brands have done this year has been tremendous, not only in quantity, but in quality.
Diageo has been working on diversity and inclusion for many years now.
Some of the work that we've continued to do, including a more diverse audience and representation, is portrayed on the recent Bailey's ad for Halloween, where the LGBTQ plus community is represented through three exceptional drag queens.
And that work really included work with some partners like Involve as well as our Rainbow Network internally to make sure that that representation really was a testament to how people wanted to see themselves and I think it's been beautiful and incredibly well received.
That last part, aside from that being gross, that last part is very important.
It's been incredibly well received.
By who?
The advertisers?
Yeah, a lot of people.
Old Greg, baby.
Excuse me?
I'm old Greg!
That's funny.
Classic.
You ever drink Bailey's out of a boot?
That's who it worked on.
I forgot about that.
That's great.
Diversity in advertising, it's great when you see people that represent you on TV.
Just because there's more of that doesn't mean that it is exclusively that either.
Like, the more people that a company represents in its advertising, the better people feel.
But honestly, the more money these companies make, which is the real reason they're doing it, unfortunately, I wish people were doing it because they actually fully believed in that as a mission, you know?
Yeah, no, they do it because they want It's optically good.
Yeah, but at the end of the day like I say that all the time at the end of the day we Supercut of me saying that oh sure of course they want money, but Would it?
I'm just thinking about saying that phrase.
It's funny Dan from Knowledge Fight used to say be that as it may.
Be that as it may.
Part of a majority right we're just like the sis white dudes.
Yeah, just thought we see us everywhere We see people like us everywhere and so then pisses me off more Yeah, so if you see like a fucking like Delta ad with like a person with a fake leg is Steven could be pissed about it Woah, woah, woah.
Because it's too woke?
Hey man, people with prosthetics don't go hiking.
This is bullshit.
Yeah, they don't do that.
He might be pissed.
He would!
He would.
Can I tell you guys an anecdote about an advertiser manager who yelled at me one time?
Sure.
I was working at a gas station and they kept putting a Newport ad up with white people on it, but on the back side there was black people on it.
So I kept turning it around to show the black people on the Newport ad and he said to me, you don't have black customers.
This doesn't advertise to the people who do come in here.
More or less was the tone of the conversation he was trying to have with me.
I mean, the demographics of the state that you were in at the time is, it is interesting, but that's a weird take of him.
Yeah.
It was a very strange, like, Oh, Okay, buddy.
Well, you're always advertising to people, and if you think that advertising the wrong skin color to your people, it doesn't just say, hey, those people don't look like those people.
What you're also saying is, those people won't like that it's those people.
It's where the needle tips, and you go, should I be selling to people who, if the needle tips, they're affected by that?
Yeah, yeah.
If I saw an ad with black people enjoying, I don't know, yeah, a monster energy drink.
Sure.
I would not be like, hmm.
Never mind.
Never mind.
Ridiculous.
Yeah.
Here's what I'll say is, I have the luxury of not having to worry about that.
Yeah.
Right?
If I saw somebody who was just like me in an ad, I might change my mind.
And that's why these kind of things are happening is because you're trying to reach people who are kind of the less reached people.
And I'm not offended by it.
I don't care.
I want to see two exceptional drag queens represented in an ad.
That makes me... Why not?
It would make me more likely to support a company.
I've been to a couple drag shows and they rip.
A lot of fun.
They're so much fun.
Companies that do the opposite, like boring chocolate or whatever.
There's two genders.
Nuts and no nuts.
Have some chocolate.
Yeah, I'm just not gonna buy that because it's stupid.
You're just trying to be...
Resistant.
There's probably a nicer word for pandering, right?
Everyone's pandering to everybody.
Yeah.
It's all pandering.
But there's negativity and positivity.
Yeah.
Right?
They're selling things based on anger and then there's, you know, selling things based on pandering to progress.
It's all pandering.
Pandering to progress or pandering to fear.
I prefer progress.
We're all gonna get pandered to, so might as well make it better.
Because it's advertising.
Sure, yeah.
Advertising is pandering.
That's what it is.
So after this little history lesson Stephen Decides to with a lot of stank on these acronyms.
I love the stank on ESG by the way.
Oh, yeah Environmental social and governance.
Yeah, I would hope that he knows I mean he might but I don't think most of his listeners do I don't I didn't know what it was Well, this is how all that bullshit affects him.
Do you guys know the band ESG?
What's that?
Yellow?
No, ESG.
Yellow's good, but ESG is some fun-ass shit.
Is it related to environmental social governance?
No, it's more like cool bass and drums and singing.
It's just groovy, man.
It's just real groovy.
Turn it on.
Yeah, that's exactly it, Dennis.
That's the drum beat.
That's the drum beat in every single one of their songs.
like you know it's like yeah that's exact that's exactly it that's that's the drum beat that's the drum beat in every single one of their songs so they use their esg dei driven power to do what this week driven power X and Rumble announced that they would be suing the WFA and GARM for antitrust.
And according to a March House Judiciary Committee report sent by Jim Jordan, evidence obtained by the committee suggests that GARM members, led by Steer team members, are colluding to demonetize conservative platforms and voices.
This coordination does not always revolve around brand safety and harmful content as Garm publicly claims, but instead the desire to censor conservative and other views that Garm members disfavor.
Yep.
I wouldn't say evidence.
I wouldn't say suggests.
I would say they said so.
These companies reached out and said any content like the content you see before you is non-compliant and we will shut down any potential revenue.
Go and build your own YouTube.
Hey, if you believe that, you can still kinda do that.
Watch Unrumble.
Join Mug Club.
It's just not the same.
Do not comply!
Please comply.
This lawsuit is Rumble in partnership with Elon Musk's ex. Nice.
It's an antitrust lawsuit, like he said, against the Global Alliance for Responsible Media, GARM, and the World Federation of Advertisers, and the WPP, which is an advertising agency They filed in the U.S.
District Court of Northern District of Texas.
It accuses these entities of conspiring to orchestrate an advertising boycott against their platforms by enforcing brand safety standards that allegedly discriminate against certain content.
To me, it's hate speech.
Yep, yep.
Which makes sense.
This is where I had another big realization is that Stephen is just trying to loop himself into this Elon Musk suing advertisers drama.
Yeah, he definitely wants to ride those coattails.
But what he's implying here is that these companies are specifically doing it to try and defeat conservative voices.
What's the benefit in that to them?
To these companies?
To these advertisers?
They want to sell things.
Yeah, what's the benefit to them to shutting down conservative voices?
But that's the thing.
They aren't.
That's exactly what I'm saying.
They don't want to sell to extreme right.
They want lots of eyes.
That's what they want.
They want lots and lots of eyes.
So they want the most eyes possible until the eyes are Nazis.
And then it starts fluctuating the other way.
Drink the drink that Steven drinks.
They don't want that.
No.
I would go so far as to say that if Steven drank a labeled beer on the show that he might get a cease and desist.
He might!
That's interesting.
That's why he has to only wear his own merch on the TV, on video.
I just don't see, I don't see the point.
Of course antitrust is something that we should obviously be paying attention to.
of the Sherman Act here, which prohibits monopolistic practices.
They claim that GARM has control over advertising budgets and it's created in legal monopoly limiting competition and harming platforms, advertisers, and consumers by driving up advertising rates, which Chris Rumble is going to talk about.
But they're also, Stephen's not saying about the rates.
Well, Chris is.
Of course.
And that's what we're going to talk about here.
Because Chris is an actual businessman.
Exactly.
Chris Pavlovsky, the most testicularly fortified CEO in the tech industry right now, broke this down a little more yesterday on Fox Business.
I'm talking huge hog.
What happens here is once you have a huge consortium that creates a monopoly across all the big ad budgets,
that dictate a brand safety standard they then can now discriminate against certain voices on other platforms if they don't like what some speech might happen on rumble or x they can say we're not going to touch that which then causes advertising rates to go higher because now they're only accessing a certain portion of the market and then drives higher prices for their shareholders and their brands this harms the advertisers the shareholders
It creates higher fees for the agencies and also harms Rumble creators and Rumble viewers and the Rumble platform.
That's the angle he's taking?
Yeah, that's the one.
He's taking, hey listen, advertisers who don't want to advertise on our shows, you should also be upset because it's going to cost you more to advertise at other places.
No, it actually saves them money by targeting the correct audience.
Targeted ads are also better.
Of course, the placement costs will go up, but it doesn't matter.
You were in advertising for a long time.
It doesn't matter because they are discriminating.
But most advertising does involve discrimination, right?
They are discriminating.
They're discriminating against these ideas.
You can use the word discriminate and make it sound like it's really, really bad.
Yeah, I mean, oftentimes it's used in the context of racism or sexual identity.
They're saying, hey, listen, we have figured out that this is not the kind of messaging we want to be in front of.
I advertise my own business and I do it where I think that my viewers are.
Yeah, outside of strip clubs.
Exactly, exactly.
I'm out there hustling with the cards, trying to get people to come hang out with me.
Just smoking packs and packs of cigarettes.
Oh, by the way, I'm just going to tell you guys, I went to a place recently, and you don't need to put this on the show.
Okay, holy s***.
Yeah, scared.
I f***ed up big time here.
It's very intense.
But regardless, Advertisers can choose what they want to advertise.
And I think that they say that they have these policies because, but I'm almost certain that if some, if all the advertisers were to say, hey, listen, we want to advertise on this thing.
Then they would do it.
They would do it.
Yeah.
Because this is a business.
People aren't upset about it except people who are not getting the money.
This is a business that represents companies.
Elon Musk told advertisers, go fuck yourself.
And they're doing that.
And he's like, Wait, this is not fair.
This is so unfair.
That they left?
Are you kidding me?
You're supposed to not stop when I tell you to fuck off publicly.
Yeah, this is like an abusive relationship.
Yeah, it's gross.
It's stupid.
Give 10 billion more dollars to advertising.
I guess they got what they wanted though, because shortly after this, GARM was discontinued by the World Federation of Advertisers because of this lawsuit.
Has anything come of it after this?
Yeah, I have no idea.
I'd have to really follow up on what the hell's going on.
I mean, looking at this, you know, the global... was it GARM?
It's the global... I mean, yeah, it was only operated by two full-time staff members.
What does it stand for?
It's the global... Global Alliance for Responsible Media?
Yeah.
It probably was like a task force.
It's two people!
It was operated by two full-time staff members.
And they just got let go, and now they're gonna go work for Rumble?
Oh, I bet they were eaten by the WFA, of course.
Yeah, yeah, definitely.
Eaten by... they had Adrenochrome.
I don't think that's what I meant by saying that.
Either way, yeah.
Regardless of what came of this, conceptually, I think it's totally fair for advertisers to say, I don't want to advertise on that platform because it doesn't align with my political views.
Your views are wrong.
Oh.
And here's a... I didn't think about that.
Here's just kind of like a synopsis of what Stephen, how he's interpreting this situation and what he wants to tell his audience.
So this is not, hey we don't want our advertisers, we don't want our commercials, specifically on this content.
They could do that.
There's also a problem with that because they box out conservative advertisers.
I know because I am one.
But on both sides of it, conservative advertisers can't advertise on a lot of these platforms.
So they're not offered the option to grow their company.
Why?
Because these people control 90% of it.
But that's not what they're saying.
They're not just saying, hey Rumble, we don't want to advertise on XYZ.
That's fine.
Many times I wouldn't want to advertise on me.
What they're saying is the nature of your platform.
That was like quiet, loud.
Undergoes a dramatic shift.
What does that mean?
They're saying you will not exist.
You will go bankrupt unless there's a shift.
So I wouldn't advertise on me and they don't.
And now I'm fucking mad about that.
I'm gonna do 40 minutes about it.
It still makes sense to me.
His statement that conservatives can't advertise is absolutely insane.
One.
But also, bring me back to that, because the episode today was entitled, Fox News is No Longer Conservative.
So, companies like Chick-fil-A, Walmart, Wendy's, Dillard's is a conservative company.
What else we got?
American Airlines, Delta Airlines.
Delta, I'm canceling my fucking car right now, dude.
Ford.
3M, one of the most blue-collar companies.
They make all of the best Velcro and high-vis stuff.
All I do is stick shit to shit, man.
3M, baby.
Uline, how about them?
Raytheon, dude?
Hell yeah, South by Southwest.
I think Coke is woke, right?
Coke is woke, Pepsi's broke.
Pepsi... Pepsi's Mormons, isn't it?
It's so simple to me.
It's just, hey, listen, your website has a bunch of shit on it that's offensive to a lot of people.
It's fucked up shit.
And my companies don't want to be associated with that.
It's no different than... not a lot of people felt like traveling to Germany in 1950.
It's not really ideal.
A lot of people there were kind of associated with some shitty shit for a while, you know?
But I don't know.
Who knows?
Tourism could have been great in the 50s.
Actually, yeah, that's hard to... I don't really know.
I am recognizing that I don't know what I'm talking about.
Great.
Yep.
Responsible.
Responsibility?
What's that?
Are we trying to do an MXPX thing?
No, I'm saying responsibility.
What's this?
Sounds like some ESGDEI bullshit.
Sounds like it.
Sounds like responsibility.
Do you think Steven's gonna do a Responsibility?
Has he ever done a Responsibility parody?
Not to my knowledge, no.
We'll make one better than Steven ever could.
In less than a work day.
I think this is interesting and it's also a trend that I'm seeing with a lot of MAGA Republicans.
Anyone that disagrees with the increasingly fringe far-right ideas are rhinos.
It just continues to shift.
The number of rhinos is growing.
Yeah.
We fixed it!
I mean... We fixed it, dude!
We fixed the rhino problem!
We're no longer in danger?
Shit, we can harvest ivory all day.
It's a stupid game he's playing, but it's obviously working.
I don't know.
I mean, it may be working.
His big infomercial seems to be... Is it though?
I don't know.
I feel like he's falling down a hill and grabbing for weeds.
Maybe he is trying to do a bit of a year cash grab.
You know, trying to re-up the subs.
We're doing all this.
We're adding value.
Every week we're putting on 3 minutes and 3 seconds.
We're doing eight of those episodes in one week and then never did it again.
Never did it again, yeah.
Let's see, this is the last clip and this is his last chance to grab dollars from potential Mug Clubbers.
Promo code incoming!
I don't usually leave those in because I don't want to.
You should just edit them.
Yeah, this is it.
We had 17 million people who watched the election stream in 2020.
You were here with us.
We saw the pipe burst.
We saw the Bristol boards go over the voting precincts in Detroit and the red wagons come in.
Scary.
The wagon was a news team.
Covered it in real time.
Bringing in their equipment.
It's the biggest election stream that took place on YouTube.
And then, we were banned for midterms.
Wonder why.
So we streamed straight to Rumble.
And had a few million people.
And that's still a few million too much.
They're not just removing you from their platforms.
Unless you fight back.
They're going to remove all of you from every possible platform.
It's the same playbook.
Destroy the name of Donald Trump.
Destroy the reputation.
It's not working?
Remove him from the ability to speak on a platform.
Make him ineligible.
That doesn't work?
Well, you saw the next step.
Same thing with big tech.
Wait, Big Tech is going to kill Steven?
Wait, they're going to shoot his ear.
They're going to try to kill him.
He's saying Donald Trump, I know he's talking about obviously the platform as a whole, but Donald Trump had a fucking press conference today where he hung out next to Wheaties and lied to people for two hours.
He has a fucking platform.
He's got plenty of platforms.
He's doing rallies, calling them press conferences.
That's all he's doing.
Yeah, they aren't really saying much or adding anything to the conversation.
He's just lying and then they're like, oh, he's having a press conference.
My favorite thing he said was that Joe Biden wasn't actually that radical.
Kamala Harris is.
Yeah, dude.
And he also said that Kamala Harris is nowhere to be found.
No one knows where she is.
She's currently on a bus tour in Pennsylvania.
Yeah, she's doing quite a bit.
Everyone knows where she is.
But regardless.
They're coming for you.
Sure.
All right, listen, wokeyoutube.com, okay?
Listen, check it out.
It has everything that you need to support your opinions.
Well, I did find that was the end of the show and we didn't learn much, obviously.
No, I didn't learn anything.
I learned a little bit about advertising.
I hurt my back with all the stretching he was doing.
Shoot, yeah, that stinks for you.
I guess.
Ice?
I abolished ice at my house.
Shit, that sucks.
Well, actually, that's good.
Well, it's confusing now.
I don't know.
I'm conflicted about that.
What else did we learn?
Boycotts for thee, but not for me.
And Rumble does have a policy, which is nice.
Yeah, they have a policy.
They just don't enforce it at all.
I'm glad that Rumble does have a policy.
I think it's a policy just for...
For court.
It's a legal policy, but I don't think it's very well enforced.
I am really sorry for making Jared listen to this episode, because I know that it was kind of just, you know, just one big crybaby.
And it was just Steven.
Was anyone else even there?
They were all there.
He does this thing where he makes everyone sit in the room with him, and they don't get to say anything.
He sits everyone down and says, guys, I got a message.
And all of you, I need you guys to watch it.
Fucking watch it.
And then he flips the switch on.
Everyone gets a light today.
No one talks.
He literally goes for like 42 plus minutes or something like that.
It just goes on for so long.
On a comedy show?
On a comedy show.
They do a Chinese fire drill.
Did they really?
Yeah, and I didn't make it that far.
We've covered the Chinese fire drill before, but this one goes on for especially long.
And it's like, this is audio fatigue.
Like this is just like, what does that do?
This is an endurance test if you're trying to really listen to their show.
It's fucking like how do you do that to your fucking listeners?
So they they switch chairs So this is a case where maybe Gerald would sit behind the desk and you know Steven would sit in the booth and Josh would maybe stay the same place because he got in a car wreck this week.
Oh, yeah Thinking about him.
You know who did it cuz I bet it was probably someone from Garm could have been a targeted assassination No, I think he got rear-ended on his way to work and then Stephen was like, you can't make it?
You need to find someone to cover your shift.
Yeah, so then he gets nick dipped.
Come in for it.
You owe me big time, man.
Brian Couch, how's that?
Like him.
That would be wonderful to see him.
No, so next week, you know, we're gonna be digging into the idea that Fox News is not conservative because he disagrees with The polls that they share, the calls that they made at the election, and I think also a new study that shows that crime is down under Biden.
Sounds like rhino shit, dude.
Yeah, so now because they say a couple true things that go against his messaging, they're no longer conservative.
Add him to the rhino list.
Sounds like you should boycott him.
And he's a poacher.
But they should not boycott him.
Sure.
That's just about all I can handle for this week.
If you disagree with us, feel free to convince us otherwise.
And you can buy a Convince Us Otherwise, Convince Me Otherwise?
Convince Me Otherwise hat.
How do you get there?
I guess we have to come up with a link.
Uh, wokeyoutube.com.
Yeah, you gotta go to wokeyoutube.com, spend some cash.
It'll send you directly to the Convince Me Otherwise hat if you want to support.
For a while.
We'll change that link later, so buy now.
Yeah, check it out.
It's available now.
If you want to support our show, you can also go to shrugclub.com or patreon.com.
Shrug.club is also a great way to get there.
Three links.
Louderwithcrowder.net just renewed as well.
So, that's important.
I spent $12 for you guys to bring you a very important message on that website.
Lots of free stuff will be available.
We don't have a regular website yet.
Yeah, it's coming.
Shrugclub.com.
Shrug.club.
Patreon.com slash Drug Club.
Also find us on X at Van Crowder.
But yeah, until next time, I'm Byron.
I'm Jared.
And I'm Devin.
Take care!
You've been listening to an AudioWall original, produced by Byron McCoy.