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|---|---|
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Dirty Man Safes Protect Your Assets
00:02:18
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| Dirty man safe. | |
| When disaster hits, security isn't optional. | |
| Never say it's a lie. | |
| Always say that it was, you're wrong about that. | |
| No matter what it is, you're wrong. | |
| It stops what he's doing, and now he's got to explain, no, it is right. | |
| You never let him finish. | |
| That's not right. | |
| Or you say something. | |
| That misrepresentates, that misrepresent something, sort of, something that you know is going to be problematic. | |
| For example, you know and I know, Joe, why you followed orders. | |
|
Setting The Tone
00:08:16
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| And let me tell you one thing. | |
| Listen to what I'm saying. | |
| If you're ever on one of these Piers Morgan shows, which I never will be, but if I do, I'm telling you exactly what I'm doing. | |
| Number one, I'm going to find the person who is the most upsetting, who is easily upset, preferably on the other side, and that's the one I'm going after. | |
| Somebody who's real sensitive. | |
| Somebody who doesn't know how to debate. | |
| And I'm going to stick out like a sore thumb, and I'm going to set the tone like you can't believe. | |
| And I'm going to lean into the mic and I say, yeah, to my friend, listen, kid, you don't know what the hell you're talking about. | |
| I don't know who gives you your facts, but you aren't even close. | |
| Nice try, Sonny. | |
| Boom. | |
| Now, the guy's going to go berserk. | |
| I sit back. | |
| His age or whatever. | |
| I just did something and I throw him off. | |
| He's going to go crazy. | |
| He's going to go crazy. | |
| And as he's... | |
| And as he's doing this, as he kind of settles down and says, have you ever done this before, kid? | |
| Is this your first time? | |
| Is this your first rodeo? | |
| I don't think this is for you. | |
| See, you're not supposed to get upset. | |
| Now, what I've done is, when I do this, I take control away from peers, and I already pissed this guy off. | |
| So I'm sitting there, and they're going to wait for me. | |
| I own it already. | |
| I'm the most interesting, and the directors are loving it. | |
| Numbers are going up. | |
| People say, Who is this guy? | |
| I haven't even talked about the subject. | |
| I know what I'm doing. | |
| I know what I'm doing. | |
| You always want to make it perfect. | |
| Remember why you're there. | |
| This is the most important thing. | |
| Why are you on a show? | |
| You're there for you. | |
| Never talk about the subject. | |
| Talk about what you want to talk about. | |
| Say things like, oh, I don't know, things like, You know, that reminds me. | |
| That reminds me? | |
| What do you mean that reminds me? | |
| Yeah, that reminds me. | |
| You know, it's funny you say that. | |
| Wait a minute, what? | |
| I was on CNN one time, years ago. | |
| And it was right there on I guess it was on 8th Avenue. | |
| It was wild. | |
| And so I was on one time. | |
| True story. | |
| There must have been I don't know, 10 people. | |
| It was ridiculous. | |
| I mean, it was ridiculous. | |
| Seriously. | |
| It was absolutely one of the most ridiculous things I've ever seen in my life. | |
| Okay? | |
| And what happened was, which I thought was great, what happened was, I realized I'm never going to get on. | |
| I'm never going to get on. | |
| Never. | |
| By the time they do this thing fairly, I'm not going to do it. | |
| So what I did was, I happened to have a newspaper. | |
| I was reading a newspaper at the time when we read newspapers. | |
| This is how long ago it was. | |
| And during the course of this, as all of us were in these boxes, I sat back and I read the newspaper. | |
| And I was absolutely going nuts with this. | |
| And they were going crazy. | |
| So I'm reading this newspaper. | |
| And they say, excuse me, Lionel. | |
| Yeah. | |
| I put it down. | |
| Yeah. | |
| I said, no, go ahead. | |
| Sorry. | |
| It just got to be. | |
| Just let me know when you're time for me. | |
| No, go ahead. | |
| Keep talking. | |
| This is fascinating. | |
| And I went up and I kept reading. | |
| Now, everybody's watching me. | |
| It derailed everything. | |
| And I said, but I got to tell you something. | |
| I said, I don't know about you. | |
| I said, I don't want to tell you what to do, obviously. | |
| And I'll probably never ask on again. | |
| But do you really need 10 people on here? | |
| Can't you cover this? | |
| Can't you handle this by yourself? | |
| See, because when people have guests and guest hosts, it's a crutch. | |
| Patrick Ben-David, his guests, he can't carry this. | |
| You never want to give up mic time. | |
| And your guest host, whatever it is, better be real good and know how to back off and not want your job. | |
| The people that they have always want a job. | |
| Think of the good shows. | |
| Think of the really... | |
| There's a couple of good ones who are very, very good. | |
| When Max Blumenthal and Aaron Maté do this, they're very good. | |
| But it's Max's show. | |
| And Maté knows how to hold back, which is good. | |
| I mean, he's good. | |
| They're both great. | |
| But it's Max's show. | |
| And I've seen this before. | |
| So, what you're talking about is this thing called stagecraft. | |
| I hate to say it, but you've got to go in there saying, how am I going to psych this person up? | |
| What am I going to say to win this? | |
| How are people going to be talking about me tomorrow? | |
| Not, did I answer the question, what can I do? | |
| What can I do in today's world, on today's social media, where everybody will have my answer, Cut out, rephrased, framed, whatever it was, in a way that will be, see on every TikTok, it'll be retweeted, it'll be the biggest thing tomorrow. | |
| That's what I want. | |
| I don't want to answer the question. | |
| It's very simple, and Trump has that thing naturally. | |
| Answers such like, you're kidding me, right? | |
| Tapper, have you been reading the newspaper? | |
| Who writes this stuff for you? | |
| All this preparation and that's what you came in? | |
| Or Joe, you took a week off to prepare and you didn't know that was coming? | |
| Come on, Joe. | |
| You didn't know that question was coming? | |
| We all know what questions are coming. | |
| Why? | |
| All you got to do is look around. | |
| Now, whenever you see something falling apart or on fire, that's going to be the question. | |
| Joe, I got one question for you. | |
| Yeah. | |
| Would you ask Joe, did he do this deliberately or did somebody have the goods on him because of his son? | |
| Did they say, listen, you're going to go out and you're going to destroy America. | |
| And the reason why is simply this. | |
| We've got your son's laptop. | |
| And we can bury him and everybody else. | |
| And we're going to do that. | |
| You got what I'm saying? | |
| We're going to bury him and everybody else. | |
| You got what I'm saying? | |
| You got what I'm saying? | |
| We're going to bury him and everyone else. | |
| You've just owned it. | |
| You've just owned it. | |
| They're going to be talking about you the whole time. | |
| And Biden's going to say, what the hell am I prepared for? | |
| I don't know. | |
| You own it. | |
| Ask yourself, what is it that I'm trying to do? | |
| What is it that I'm... | |
| I was in a show one time, and I could see they had... | |
| See, whenever you're on... | |
| Make sure you got your IFB. | |
| Make sure you have a mirror. | |
| Make sure you know what you look like. | |
| And make sure you see what you look like in that monitor. | |
| Show me the monitor and what I'm going to look like on TV. | |
| Because these people who are there will shoot. | |
| Everybody's got a bad side. | |
| Everybody's got a weird. | |
| They will shoot up your nose. | |
| And that's why so many people do these Zooms where they're talking and looking down at somebody and people are looking up their nose. | |
| It's like, what are you kidding me? | |
| Or they're in a bedroom with a bed. | |
| Anyway. | |
| So, as we were talking, this idiot was... | |
| I didn't want to interrupt. | |
| I kept doing... | |
| The camera's here. | |
| And the guy's talking, and I turned, and there was nobody there. | |
| But I was like this. | |
| I'm talking to somebody! | |
| And I could hear in the IFB, the director said, who's he talking to? | |
| It's nobody. | |
| But all of a sudden, now he and I are on the screen. | |
| Because somebody said, get this. | |
| Get this reaction. | |
| Why? | |
| Because we want people to watch. | |
| We want people to watch. | |