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June 3, 2023 - Lionel Nation
12:54
CNN Collapses and Chris Licht's the Fall Guy
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I know you're supposed to hate CNN.
I know, I know.
Schadenfreude, baby.
Weltschmerz.
Sitzfleisch.
Witzelsucht.
Got her dumb around.
Anyway, I understand that.
But when it comes to Chris Licht, my heart goes out to him because I know what they're doing.
I can see it.
I have been through this.
I have seen these corporate folks who drive you crazy, who think that Chris Licht is going to turn things around.
It's CNN.
What do you want?
What do you want?
I'm going to explain this.
I want to talk to you about this because believe me, I know what I'm talking about when it comes to this.
Now, in the meantime though, please like the video, subscribe to the channel, hit that little bell so you're notified of live streams and new videos.
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Alright.
What are you supposed to do with CNN?
CNN, at its best, is only going to go so far.
Let me give you an example.
The human being cannot run 60 miles an hour.
Can't.
The individual, the human being, cannot run 60 miles an hour.
CNN is never going to be number one.
Never.
Not with this crew.
Not with this movement.
Not during these times.
What makes certain people...
I don't know.
If you told me, okay, what are you going to do?
How do you make CNN number one?
Well, one thing you could do is you want to do number one.
A couple of things.
I don't know what I just said, so forgive me.
Number one.
I'm saying number one a lot.
Blow the thing up.
It's an expression in the business.
Start from scratch.
New morning team, new look, new set.
Get rid of everyone.
Do it.
And there's a political article which is basically the basis of this.
It's what everybody's talking about.
The days are numbered.
Next, you've got Zaslav.
Now, I don't know about this guy, but it seems like they say...
That he is calling him constantly, busting his chops, driving him crazy, calling at 6.30 in the morning here, which is 3.30 on Nebraska, whatever it is.
And I've seen those types as well.
You have internecine battles, you've got the Zucker groups who want this guy to fail, who feel like he took over, and then you've got the Zucker people, and then you've got the Cuomo people, and you've got all these people, and all these lunatics, and all these fiends, and all these...
And the best part about all of this, the best part, which I find so fascinating, is that there is a...
*Burps*
The most miserable, cutthroat people you've ever seen who run this.
I can guarantee you that the people who are involved, if you're in any kind of a media position, the people that are directly in front of you are nincompoops.
They want to come in to change things for their own basis.
I have worked.
You have no idea.
I can tell you.
And the things that are the most important, the things that are the most critical, what I would do to CNN is find out, do some research.
And not the usual research.
Don't ask people what they think.
Don't call them and say, well, people suggested...
That they like a television show that deals more with local issues.
Oh, shut up.
Here in New York City, I don't know about now, but Channel 7 was like the number one news, that's it.
Number one?
It's number one?
They could put a goldfish on there.
It's number one.
There are other stations that are just always, they don't look right.
The camera's too close.
It just doesn't.
I don't know what it is.
I don't know what it is.
I could tell you stories.
I don't want to go too much into inside baseball.
But the people were, the best people available, listen to me, are the ones who say, I'm hiring you because you do something.
And I want you to continue doing that thing you do.
And I don't want to get in the way.
I don't want to change you.
I don't want to do any of that stuff.
I want you to give me you.
We hired you because we liked what you did.
And I want you to do that here.
What happens is they get you and they change you.
Or they want you to be something you're not.
Or they try to replicate something they did from another network, another time, another place.
And they bring in their friends and it's just horrible.
Horrible!
I've seen it with radio stations.
I've seen it with TV stations.
I've seen it.
It's just the most...
You know, every now and then somebody really gets it.
And Fox News is going to be losing it.
Fox News is going to be tipped.
There is a weird equilibrium.
There is a weird equilibrium that happens.
Now, one of the things which is the most important is you have to have people who have talent who are in front of the camera, in front of the mic, but also the management who understand the business.
People who really understand it.
Not somebody's brother-in-law, not somebody who used to be in radio sales, but now is going to be in programming because, well, it just makes sense.
Or who used to be in the network C-suites, but now is going to come in to...
It's just...
What does CNN want?
Who is their audience?
It's liberal.
This is what you do?
If I went in there and I programmed it, I'm saying, I want liberal programming, progressive people, progressive issues.
I want to make sure we give them the issues they want.
I want nice people.
I don't want jerks.
I want to make sure.
I want to give.
Give people what they want.
And if they want hardcore anti-Trump, whatever it is, I'm going to give it to them.
And it's not going to be middle of the road or fair and balanced and all that nonsense.
It's going to be hardcore whatever you want.
And that's what Fox is doing.
They're already doing it.
And once you signal to people and say, uh-oh-oh.
That's like whenever you have a restaurant and you buy it.
There's a place in New York.
Ah, people argue about it.
But Peter Luger.
Some people, they love it.
It's a steakhouse in Brooklyn.
Oh, it's the greatest place.
Alright.
If you bought it, if you changed owners, don't tell anybody.
Because immediately they're going to say, there's something wrong with it.
It's not the same.
Nothing's the same.
This guy owns it.
Nobody knows.
But they think they've changed it.
They think they've changed it.
I know what I'm talking about.
And Chris Licht, I don't give a damn about his...
I don't care about his politics.
This guy, I feel sorry for him.
Because he's got a situation where, oh, what happens is, he's always going to be the guy who got fired from CNN.
But they come and they go, it's a losing proposition.
What is it that you want?
Don't...
Get middle of the road.
Don't say fair and balanced.
Roger Ailes never meant fair and balanced.
Nobody wants fair and balanced.
They want unfair and unbalanced.
Tell me what I want.
I want to watch Fox News.
I want to hear about Republicans.
And that's what I want to hear.
I don't want to hear this garbage about, well, let's be fair.
No, don't be fair.
This is ridiculous.
Let me tell you something.
CNN used to mean something.
I remember.
I'm old enough where it used to mean something.
By God, it meant something.
And the thing that is the most problematic to a lot of people for reasons I will never understand is that they don't understand the rudiments of it.
They don't understand.
Let me give you an example.
Please bear with me.
Years ago, I remember reading this story.
It was terrific.
And it was a story that dealt with McDonald's franchisees.
Okay?
And what they did was they said, what are you doing with salads and McRib and this and that?
He goes, what are you?
This is terrible.
Our audience wants fries, shakes, and whatever it is.
That's it.
Stop this.
And they almost had a revolt.
And they said, yes, know what you want.
What are you here for?
What are you good for?
That's the thing.
Whether you're conservative or not, but I'm telling you, the story's not going to be CNN.
Watch what happens with Fox News.
They're moving that Harris Faulkner around.
Oh, dear God.
Oh, no, no, no, no, no, no, no.
You need new meat.
You need new everything.
And this guy Typhus, this guy who looks, oh, my God.
I know what you're doing.
I know what you're doing.
And it's not going to work.
Alright, dear friends, thank you.
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