Today, Dan and Jordan sit down with Daily Beast reporter Will Sommer to discuss his new book, Trust The Plan: The Rise of QAnon and the Conspiracy That Unhinged America. Also, Dan has some really good advice for the band Nelson.
Well, it's, you know, they have kind of some of the more famous ones, so like Love is Blind or The Circle, and then they have Sexy Beast, which, I don't know if you guys remember this, this is where people were, they went on dates.
Whereas, Shipmates, there was one episode where a guy who thought he was Chuck Norris went on a date with a lady on a boat, and they hated each other so much that he threw her off a pier.
And then there was another one where a guy hated the lady he was on a date with so much that he spent most of his time drinking, calling her a psycho, and then just being like, well, date wasn't going good, so I just went back to the casino.
It's called Trust the Plan, the Rise of QAnon and the Conspiracy that Unhinged America.
And, you know, it's sort of the culmination of five years of reporting on QAnon for me.
And I kind of, you know, travel across America exploring how QAnon and conspiracy theories in general have just, you know, kind of wreaked havoc in all sorts of different ways.
I mean, it was so many just people I encountered in my reporting at The Daily Beast who were just – I felt like they were just so fascinating that I had to write a book.
And so it was people like Vincent Fusca, the guy who masquerades as JFK Jr. and goes to these things and everyone says, oh my god, it's JFK Jr.
And he drove me crazy because I thought, this guy knows he's not JFK Jr.
And he's constantly dodging me and saying like, well, maybe I'll talk about that later.
And then dodging my messages.
And then, you know, kind of getting heated whenever there would be a rival impersonator and say, like, you see this guy?
Or Austin Steinbart, this kind of Q impersonator, as though we all know Q is a real guy whose memories shouldn't be tarnished.
He kind of set up a compound out in the desert in Arizona, and this woman called me and said, my sister has been sucked into Austin Steinbart's orbit.
Can you get her out?
And so I traveled out there and kind of hung out with his crew.
And the FBI got involved, and they had a bunch of guns.
There's a lot packed into the book.
I'm glad I'm on Knowledge Fight because you guys know the mix of tragedy and comedy that goes into these conspiracy theories and these movements is really a rich thing to cover.
No, when you go through the personal stories, a lot of the testimonials, a lot of the histories that people have with their families and all these things, I think you do a really good job of both recognizing and putting forward that, yes, these are ridiculous theories, while at the same time presenting a very good...
Recognition that these people are also victims of QAnon and that kind of situation.
So a lot of your paragraphs do have a bit of knowledge fight to them insofar as it's like, look at this sad thing and here's why it's funny and this is a sad thing and it's fascinating.
There's a tough balance of trying to be entirely hostile to the ideas and the people who maybe profit off the ideas at the expense of other people while expressing empathy for the people who are taken for that ride.
Yeah, I think a lot of times when someone gets into QAnon or another conspiracy theory in a really hardcore enough way that I end up writing about them, you can kind of...
There's often sort of a key that unlocks it, and you can sort of see the path.
And often they identify it.
They'll say, well, this thing happened to me, and that's why QAnon appealed to me.
You know, for example, one guy who ended up in the Austin Steinbart group, he had this kind of crazy disease.
I think he had cancer and ended up on disability and or couldn't get his disability approved.
He couldn't work.
So he's kind of angry at the world and the government.
And then he discovers QAnon and says, well, wait.
You know, no wonder this world is so screwed up.
It's because of this cabal.
Or, you know, someone like I wrote about a woman who got into QAnon during the pandemic and she was sort of cut off from everyone and, you know, she was sort of a shut in.
And then as a result, you know, she was an easy mark for QAnon.
So often there is kind of this or there's sort of an eccentricity this person's into really deep into Bitcoin.
They have all these kind of Internet enthusiasms.
And then QAnon comes in and they, you know, again, really go off the deep end for that.
I mean, that's kind of the genius of QAnon and so many of these other kind of conspiracy theories we have going now is that they're really big tent movements.
And in the case of QAnon, the clues are so vague that you can kind of make it about whatever you want.
You can say, you know, well, this was predicting the pandemic or, you know, this was predicting the Chinese balloons or really whatever you want.
From people I talk to, and in particular with QAnon and the Nesera aspect that's been built into it, they have this kind of utopian vision for after the storm, after Donald Trump kind of seizes power and imposes a fascist America.
Obviously, they don't see it that way.
But that debts will be abolished, or if you rent a house, you'll own it.
And so if you have a ton of credit card debt and you can't realize you'll never be able to afford a house, there's a very personal appeal to that.
Because there's a lot of, as we've talked about with QAnon, there's a lot of malleability, there's a lot of ability for it to absorb things that seem unrelated into QAnon.
What is it that makes the QAnon thing different from so many of these other conspiracy theories?
And so you're part of this broader movement and everyone is in discords kind of baking together, as they say, and kind of figuring it all out.
And there's also this aspect of...
The point is you're trying to evangelize and you're trying to kind of spread the word in what they call the Great Awakening so that when Tom Hanks is cuffed for drinking children's blood, that there won't be a civil war, that you're trying to spread the word amongst all your neighbors.
So it's more active and there's more of this kind of climactic moment in the storm than if you're just getting into, let's say, JFK assassinations and you say, okay, I spent 10 years on this and I think I figured it out.
It kind of doesn't go anywhere from there, but there's kind of like, you know, you're going to take on the boss level.
I mean, all these sort of conspiracy theories people can get into, whereas QAnon is, you know, it's a fun game and it's a community and someday in their imagining, you know, we'll all live in paradise together and the people who help bring it about will be, you know, highly favored.
I mean, there's a lot of kind of like homegrown QAnon music.
And, you know, whether it be, you know, I talked to a QAnon promoter who got into it because he was like the QAnon DJ, like he would do the electronica, whereas you have plenty of acoustic guitar guys and all that.
I mean, the, you know, I think the value of the, to talk about this in the book, is these Facebook leaks showed that Facebook knew that the way they had set up the website, you know, if you just liked Ben Shapiro or Tucker Carlson's Facebook pages, then suddenly it would say, well, you know, then you'll really like, you know, cue Cabal Slayers, this group.
So, you know, it is the For a while, these websites were afraid to, oh, well, we don't want to put a finger on the scale and ban conservative groups.
But I think it's not a huge ask to say, well, can you not actively recruit for QAnon by pushing people towards these groups?
I mean, it really isn't that, you know, with so many people, they say, you know, I just load up YouTube and, you know, I click around a couple things and then suddenly it's pushing me into, like, hearing about Wayfair trafficking children and stuff like that.
Like, I mean, if there were, you know, somehow you had a picture of a Wayfair box in the background, they'd say, look at this sicko, you know?
I mean, I said once that I go to Comet Ping Pong, and then ever since then, they kind of made a little meme of, you know, look at this sicko, and they blasted at me.
The woman who lives still in D.C., and I came to visit, and we went to Common Ping Pong almost just to try and bait some kind of outrage or something, and it turns out the pizza was fantastic.
I went to Comic Ping Pong before Pizzagate happened and one night I was just seeing all my conservatives that I follow tweeting about Comic Ping Pong and I thought, these guys aren't so bad.
We got similar tastes.
Maybe we have some common ground.
And then I thought, wait a minute.
And obviously they had much more malevolent intentions.
Oh yeah, that's really what set me off on it in large part, was this idea that I'm going to go in and investigate Comet Ping Pong, and I thought, well, it's just a restaurant.
And of course, now he was at the forefront of that, and now him and these guys like Mike Cernovich will say, oh, it's so unfair, everyone brings up Pizzagate when it comes to me.
You think, well, yeah, it's kind of your claim to fame.
I was just going to say, I mean, yeah, more, you know, just covering this beat in general, I'll have conservatives call me up and these personalities and say, oh, you know, everyone holds all these awful things I've said against me that I've said against me, you know, and this has ruined my life.
And I think, you know, you can be sympathetic on some small way.
But at the same time, you know, that's why people tend not to try to whip up hatred against minority groups because it's not a nice thing to do.
And then suddenly, you know, they kind of want it to all just go back to normal.
I have to live my life in some bizarre ways to avoid doing exactly that.
I mean, yeah, I mean, as you said, the red shoes thing, you know, they are convinced that anyone who wears red shoes is a, you know, you're signaling, you know, it's like your blood-drenched shoes, and so they'll get pictures of, like, Bill Maher in red sneakers, and they're like, look at this guy.
You know, symbolism will be his downfall.
You know, in this case, you know, I try to avoid pizza at all costs, certainly being photographed with it.
This friend of mine, we were at a summer share house, and he brought a big inflatable pizza slice, and I said, do not get that anywhere near Instagram.
You know, that picture of me?
That is not happening.
Because they're just going to say, you know, he's flaunting it.
Well, I mean, and, you know, really, you just have to, you know, I mean, the sad reality is, you know, especially with so many guns in America, you know, it only takes one person to, you know, as we've seen with other QAnon murders, you know, it only takes one wacko to, you know, make things really serious.
Yeah, and that's kind of tragic, because it's a perfect opportunity to do some funny trolling, but the stakes of it are, you know, you live in a place where it's like, well, is it worth it?
But yeah, I mean, in terms of, so for example, so one of them was that they interpreted that Q had said Trump will say tippy top at the Easter egg roll.
And so then he said that and they said, oh my God, Q's real.
Well, you can go back years and Trump is constantly saying tippy top.
I mean, it's like him saying huge or telling a story about someone calling him sir.
But when they package this in this way, it's very compelling.
Well, this ex-QAnon guy, he sees a video debunking this and suddenly That just kind of flipped the gears in his head, and he goes, wait a minute, if that's fake, what else is fake?
And then it kind of sends him down a more positive rabbit hole out of it.
But really, for all these people, it's very individual, and the advice is to maintain the relationship with someone until they hit that moment, but that's easier said than done.
You know, from the people I talk to, it's always someone who didn't really like being in QAnon, and they sort of felt it was their duty.
I talked to this one woman who said, It was just sort of a horrible fact that I had to acknowledge that this was the fate of the world, but I really wasn't happy about it.
Whereas a lot of these QAnon people seem to just say, oh, yeah, I'm a digital soldier now.
We're these crusaders for God.
Oh, I hate these Democrats so much anyway.
And it turns out they're all these sickos.
Whereas in the case of people who leave, often they spend a lot of time trying to debunk QAnon because they want to believe that it isn't real, even though they're convinced for a while that it isn't.
But it does speak to something that you kind of talk about at the end of the book, and even we've touched on here with how people get out of it and how people get into it, is where else were they supposed to go?
These are people who were fucked over.
Reasonably, they believe they were fucked over because a lot of them were.
You live in America.
You're always one fucking hospital bill away from bankruptcy.
And then...
Then they are given this idea that, okay, it's the government's fault, but nobody's intervening to help them in any direction.
And you're hitting on something which is the role that really serious medical issues or medical debt plays, I think, in driving so many people into QAnon or other sort of fringe beliefs.
Because, as you said, these are people who are raised with this belief that this is not...
Just this incredibly cutthroat country, and if you get one wrong turn, your life is going to be ruined.
No, and then suddenly they hit this kind of skid, and then...
Often through no fault of their own, or they have a drug issue or a mental illness issue, and then suddenly they find themselves abandoned, with the exception of the QAnon community, which is more than happy to welcome them and say, you know, this is not just the abysmal state of life, and you're just going to have to deal with it.
But they say, well, actually, there are these specific people to blame, and the good news is that, let's say you have cancer and you don't have insurance to get treatment, but the good news is that pretty soon Trump is going to defeat them.
The cabal, and we'll get it cured, and everything's going to be great.
I mean, there's no, you know, these are people who are falling through the cracks, like, you know, and pretty reasonably so, because they're just finding themselves that there's no social safety net to catch them.
Yeah, I mean, I keep coming back to so many parts of this book make me feel like these people never had a chance.
It is not, I mean, there's so much of this book to me that I read through, and the pathos I have is towards all of these people who are swept up in this that they had no control over.
I mean, so many people in it who either, you know, just face huge amounts of debt or, you know, have some mental illness that ideally would be treated, and instead they're kind of just shunted off to live with their parents until they, you know, in the case of one guy, allegedly murder a mafia boss, or, you know, all these different things that are kind of just, they just sort of spin out into the world.
How much of it, like, saying that people don't have a choice, or don't have a chance, like, people's circumstances greatly can influence them and make them in a place where it makes more sense for them to go down these roads.
But offering somebody false hope doesn't necessarily mean that they don't have a choice of, like, accepting that maybe situations are bleak.
Obviously, a lot of people face hard issues in their lives and do not become QAnon believers, fortunately, or in particular, do not sort of act out in the ways of the most extreme QAnon believers.
But, you know, at the same time, I do think it's certainly valuable to understand, you know, what drives people to it.
And I think the point of intervention, that's a good way to put it.
I mean, because we obviously know, beyond a shadow of any reasonable doubt any human being could have, that arguing with these people is not the way to go.
I talked to people in the book who said, okay, I'm going to gear up and I'm going to become the ultimate QAnon debunker and I'm going to sit my kid down and run him through it and then we'll just leave this QAnon thing in the past.
But I was talking to someone who said, well, just show them the FBI statistics about human trafficking.
It's not as widespread as people think.
And then they'll say, well, let me tell you about the FBI.
You know, and, you know, you can go on and on.
Whereas people, you know, at the same time, they'll see some guy with a rumble channel as the most honest person out there.
So, here is what I feel like people are doing wrong.
By debunking and fact-checking, you are not giving these people what they want.
Which is...
Learning.
And I think what we should do is teach them about a real conspiracy theory and what it takes to prove it and give them an idea of what the burden of proof actually is for a conspiracy theory.
I think that's going to go off track, and you're just going to end up with them being like, wow, Tony Blair, there's a person I didn't realize also drinks blood.
You know, I think you make a good point here, which is that, you know, so many of these, obviously these conspiracy theories like QAnon are, and you guys often get into the background of what is sort of the kernel of truth at the heart of these things, but they are driven, I mean...
I don't want to say, no, the government's always nice to everyone.
How could you possibly think that?
Or that there aren't conspiracies, or there aren't really weird, disturbing things in the news.
And obviously these then kind of become the seeds that grow into the pathways for people to get into these conspiracy theories.
What I keep thinking about is that these people want something, and from one side they are getting a false version of what they want, and from the other side they're told that there's no way to get what they want.
So what is their choice then?
It doesn't even really matter, does it?
I mean, beyond hurting other people, of course, which is kind of important.
But they are faced with a very simple binary choice.
Yeah, no, people in the media talked about Epstein, and my reference towards people not talking about Bush anymore, or the war in Iraq anymore, is that it seems like so many problems can be fundamentally traced back to that, to the point where we should really be talking about it all the time.
Like, they definitely have an eye towards finding weird-looking pictures and stuff.
You know, where I say, you know, they point to some rich guy's decorations in his house, and I say, well, look, I wouldn't decorate my house with that.
I agree.
You know, but at the same time, it's sort of like, where's the, there's a bit of a jump you're making to saying this guy has weird art to, you know, he eats children.
And so that's sort of the gulf where it leaves me.
You know, or the, you know, they're obsessed now with the Great Reset and this idea that the people who put on Davos are going to enslave us and make us eat bugs.
Then you read some of these things.
Yeah, you know, you read some of these things they say where it's, you know, you'll have to, you know, you'll own nothing and love it.
And it's some random article from...
So what I'm hearing is the compliment for them is they have a remarkable...
I mean, there's certainly, you know, like, you know, they're very obsessed with Sam Smith lately and thinking that all of Sam Smith's performances are satanic sacrifices or symbolic.
And so you can look at these things and say, well, look, I mean, not the most aesthetically pleasing performance, perhaps, but where do we get the Balthazar, Beelzebub warship in there?
As you said, they have a very fine-tuned sense of aesthetics.
Later on at the near the nearing the end of the book, you start talking about the way that Republican politicians and the like all knew that this was bullshit, but still tried to ride the wave or co-opted or do whatever, you know, manipulate it for their own benefits.
And there's a question you ask of like, if they had intervened, if they had done something, if they had led Republicans away, maybe things could be different.
Do you think that if the Republicans had done that, they would have changed things, or they would have just been eaten alive along with the rest of them?
I think if Donald Trump had come out and said, you know, let's say before 2020, so before QAnon really got cooking, if he had said, look, this is ridiculous, especially maybe if he had said, you know, this is a liberal psyop intending to embarrass Republicans.
The relationship between Alex and QAnon is so fascinating, where he's kind of on the road with them, and then he sees this as a new thing to talk about, and then suddenly it's like him and Q look at each other and they say, who's in charge here?
And then they kind of both reach for the knives and try to take each other out.
Well, yeah, certainly Q. You know, obviously the best argument, I think the best evidence we have is Ron and Jim Watkins.
I interviewed Jim Watkins as part of the HBO Q series.
And again, but, you know, as you said, I mean, I'm sure with someone like Corsi, I would love to interview him if suddenly he would say, all right, so here's the deal.
With Jim Watkins, where this is a guy who's wearing pizza slices on his socks and he's got a Q pin.
And I said, so, you know, you want to talk about QAnon?
And he'd say, what's QAnon?
You know, I mean, these very kind of basic lies.
You know, another person would have been Vincent Fusca, the JFK impersonator, a guy who drove me mad with his promises to tell me the whole story.
And, you know, just I would have loved to hear about, you know, what it's like having all this adoration from sort of these boomer women who approach him and think he's JFK Jr. when, in fact, he's a guy who just drives around in a van plastered with Trump pictures.
Because there's a lot of, like, you hear that, that, like, it's like this popular Q-adjacent homeopathic remedy for stuff, but how prevalent is it, do you think?
Yeah, so this is the, right, it's the Gematria people who, you know, they think negative 48, that number spells out, you know, JFK Jr. will come back to life or something like that.
But I believe they, because, so yeah, so November...
They went back to Dallas last November and were kind of waiting around again.
And, you know, they still sort of travel and they do kind of the Trump Roadshow and they go to all these Trump events.
And obviously their numbers have, you know, people have kind of gone back to their families in a lot of cases, you know, and you can kind of keep making these predictions.
And ultimately, you know, people will start waking up even no matter how deep in it they are.
When you look at the history of doomsday preachers and people who have made apocalyptic predictions and stuff, you think that being wrong will end up like, it's all over, everyone's going to leave you, but it doesn't.
Like, the guy in my head throughout this entire book was the guy who so believed that what he was saying was true that he waited till the stroke of midnight and jumped off his barn and died instantly.
And, like, it didn't even matter that the next day everything was fine and so many people were like, oh, he got the date wrong.
But that guy jumped, man!
Shouldn't people be like, hey, that guy died for this?
No, I mean, it's fascinating how people grapple with that cognitive dissonance, whether it's the Millerites expecting the apocalypse or QAnon believers thinking that Hillary Clinton's going to be arrested just a few more months from now.
One of the big QAnon promoters, Jordan Sather, has, you know, implied many times that he's going to sue me for me saying he wants people to drink, you know, what amounts to bleach.
But obviously, I haven't sued yet.
And, you know, people, it's just terrible with the bleach stuff where people, you know, they say, oh, you know, I think it's really working.
Yeah, well look, I mean, I think QAnon has succeeded in some ways in kind of mainstreaming this conspiratorial thinking in the GOP into making it acceptable to call your opponents groomers or pedophiles.
You know, and obviously the big moment here is going to be 2024 and Donald Trump running again, I think.
He's going to win.
I feel that way, too.
That video of him going to the site of the train derailment and giving everyone Big Macs and saying, I love the McDonald's menu.
I know it better than anybody.
People, you know, when you talk to people who kind of follow politics, but not maybe as closely as we do, and then they say, well, I don't know about Ron DeSantis.
And, you know, I always say, just watch a video of him speaking.
Like, he's not going to do it because, you know, they want that charisma or, you know, they want that energy.
This is the exact same situation that Nikki Haley was in during her first election, where she had to split through these two people who were essentially way more popular than her by a wide margin.
But because they were both such dicks to each other, she wound up sneaking through.
And I don't think anybody really wants Trump to be president ever again.
Even people who love him, they want him to be god-king.
They don't want to vote for him.
DeSantis is going to get his ass beaten left and right by Trump because he's pathetic.
And Nikki Haley is going to come through looking like the only intelligent person on this dumb fucking planet.
Yeah, you know, actually, yeah, let me lay this out.
So, I mean, you know, the best ones are, you could really never see them coming, right?
You know, the ones that we still talk about now, like Wayfair, right?
Wayfair is another great example.
The idea that, you know, they're just going to latch on to these auto-generated names on a furniture site, and it means they're rolling up kids in cabinets and stuff like that.
No one except a QAnon person could ever have thought of that.
But, you know, at the same time, I think we're going to see, you know, at the same time, I mean, QAnon, the downside of it as an observer of this is that it sort of sucks up a lot of energy from the conspiratorial swamps and sort of everything just becomes this vague, like, you know, that's what they want you to think, you know, just kind of like, oh, that's a distraction.
But, you know, people aren't really, like, putting in the work.
And so...
That's sad.
The one I'm seeing right now is, you know, this Vivek Ramaswamy guy, this sort of anti-woke CEO who's declared his presidential run.
I see this guy having, I've just looked up his Wikipedia page, and I see him having a number of significant problems with the current Republican Party.
It reminds me of that old famous saying, if you're going to hang out with a bunch of witch hunters, don't be surprised if you turn out to be a witch sooner or later.
You know, I think we'll have to save it for the sequel, maybe.
But, you know, I think Jordan's made a compelling point here that we're all just sort of living in the, you know, I mean, look, if someone said, you know, we're all sort of living in the aftermath of 9-11 and Iraq, you know, you're right on.
I think the way that QAnon has successfully gone through the conservative feedback loop and then still come out the other side is kind of an amazing thing to me.
Because it starts out at 4chan and then less than a year later...
We were talking just a second ago about the way that it went from 4chan to pretty quickly into the Republican Party, and it is sort of different and unique from other times.
I would wonder about your take on this, Will.
There is so much that is similar to the satanic panic.
Right.
How much do you think this would have been what happened if the internet was as prevalent back then?
The satanic panic is, you know, and obviously a lot of people point to this rightly as a precursor to QAnon.
It's so wild how, and you know, I didn't live through it, I was a little kid, but it must have been a crazy time to be alive because how everyone just got on board with it in a way that really they haven't with QAnon.
We don't have, you know, TV stations, you know, nightly news saying, oh yeah, you know, turns out there are a bunch of pedophiles in here.
We don't have police arresting people because of accusations made in QAnon.
Whereas in the satanic panic, there's still a guy in prison who was arrested on some kind of trumped up satanic panic charge.
So, I mean, it really was, and I may be not directly answering your question, but I have to imagine the satanic panic would have been even worse.
I mean, they say, you know, these kind of foundational satanic panic books like Michelle Remembers, and they, you know, QAnon people will kind of dredge them up.
And, you know, even when you have, you know, TikTok teens getting into, you know, their own kind of satanic panic stuff where they say, oh, you know, look at this stuff in the 80s and no one talks about this anymore.
My next concern about this, like the similarities with the Satanic Panic, is like, I think it kind of went away and receded, maybe because the internet didn't exist the way it does now.
Well, that's that whole same phenomenon of people like Jordan Peterson and the intellectual dark web folks being like, I just want to have conversations about racial IQ differences.
It's just there's so much weird stuff in it, and it's had so many just bizarre effects that I wanted to get into in the book that I think often we don't have time in the news cycle to get into.
And so hopefully folks will like the book, and I really appreciate you guys giving it a read and having me on.
I mean, it's really a sprawling thing, and so I tried to really get just the best and the most interesting and the most maybe poignant aspects of it, and it's a lot.
And as you guys know, this conspiracy theory stuff, there's a whole lot to talk about.