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Jan. 13, 2023 - The Joe Rogan Experience
02:56:13
Joe Rogan Experience #1925 - Sonny, from Best Ever Food Review Show
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j
joe rogan
49:53
w
william sonbuchner
02:02:46
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j
jamie vernon
00:06
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Speaker Time Text
unidentified
Joe Rogan Podcast, check it out!
The Joe Rogan Experience.
Train by day, Joe Rogan Podcast by night, all day.
joe rogan
What's happening, Sonny?
How are you?
william sonbuchner
I'm good.
I'm great.
I'm happy to be here.
I gotta say, to start off, I want to say thank you so much for having me here in the first place.
By all accounts, I should not be here right now.
joe rogan
Why's that?
william sonbuchner
And I say that because, not to be too grandiose from the start, but the way I grew up, I grew up white trash from central Minnesota, super poor family, one of six, failed college three times, and now, somehow years later, I have the most viewed, most followed travel show Online or otherwise, and I'm on the motherfucking Joe Rogan experience.
joe rogan
How did this all happen?
You're welcome.
How did you get on this journey of food exploration?
You have a really fun show.
william sonbuchner
Thank you.
joe rogan
It's really fun to watch.
william sonbuchner
Yes, I was very stoked.
You know, when you reached out to me for the first time, I was in Egypt with COVID. I was going through one of my worst travel experiences ever.
And...
How did it start?
I mean, everything starts, obviously, where I come from in Minnesota.
Growing up, I was quite directionless.
I didn't know what I wanted to study.
I didn't really have any guidance.
I didn't really have any mentorship.
And so, hence the reason I failed out of school so many times.
In high school, I was really into filmmaking, because fortunately we had a filmmaking course there, but it's just not something I pursued afterwards.
And so around the age of 24, I felt like I was pretty rudderless.
I tried doing a couple things.
You know, I did radio for a while.
I was at 104.7 KCLD, I think the 100th market in the country, not bad, doing 11 p.m.
to 5 a.m., Making minimum wage.
And so I tried getting...
joe rogan
Minimum wage on the radio?
william sonbuchner
Yeah.
joe rogan
They really pay you minimum wage?
william sonbuchner
Yeah, well, if they would have paid less, they probably would have.
Are you surprised?
I mean, radio is kind of infamous for not paying any money.
joe rogan
Yeah, but minimum wage sounds crazy.
william sonbuchner
I guess they saw it as like they're doing me a favor by teaching me a trade or a skill.
joe rogan
Hmm, okay.
william sonbuchner
Yeah.
And so I tried getting a job doing that.
That didn't work out.
And so I was at a point in my life where I just thought, I need to do something.
I'm still youngish.
I was 24. And I want to travel.
I want to see the world.
I want to figure out something before I actually develop a long-term career.
Because at that point, I had nothing.
And so I had a friend.
My brother had a friend who lived in Korea.
And at the age of 24, I moved to Korea.
To teach English.
And to me it made sense, because I could go there, I could travel, I could see the world, I thought it would maybe last an hour, and then I would come back.
But I ended up staying there for eight years.
And so, maybe I'm giving too long of an answer.
joe rogan
No, don't worry about it.
william sonbuchner
I gotta take a deep breath.
Let me reset a little bit.
I gotta calm down.
I went to Korea.
Korea was really challenging because it was my first time in a different country, and I'd really only been in central Minnesota at that point.
joe rogan
Oh, wow.
william sonbuchner
And so it was something completely different.
And this is Korea in 2008. Like, there aren't really smartphones.
Maybe the iPhone 1 had just dropped.
YouTube still sucked.
I mean, it existed, but it was barely usable.
It was just cat videos and Charlie bit me at that point.
And so there's very little guidance online.
I went there to teach English.
You might be asking, how did you teach English after failing out of university three times?
Well, you can do some underground, under-the-table English teaching in Korea.
joe rogan
Did you have to learn how to speak Korean?
william sonbuchner
Eventually I did, but no.
So people, Korean, folks in Korea are very desperate to learn English, and as you may know, people, they study their asses off, they're very hard workers, and they're very hard studiers, maybe to a detriment.
Like, kids go to school so much, they study so much, they get tutors, and things like that.
And so, when I went to Korea, I was gonna be a tutor.
And to tutor people, I had to...
Sorry, give me one second.
I'm freaking out a little bit still.
joe rogan
Is this the first podcast you've done?
william sonbuchner
It's like, you know, I did a couple practice podcasts.
joe rogan
What's a practice podcast?
william sonbuchner
I feel like it's so quiet in here.
I'm like, I can hear my voice so well.
In Korea...
I wanted to get a gig teaching.
And so to teach, you would think like, oh, it's going to be difficult to teach people if you don't have any experience or any credentials teaching English.
And that wasn't the case at all.
Because when you speak to people, you know, they'll say something like, oh, today I go to store.
And you go, oh...
I know how to solve that.
You know, today I went to the store.
And so I'm teaching people conversational English, and I'm doing that for maybe 40 or 50 bucks an hour, which seems pretty good, especially in 2008, except for it takes maybe you can do two or three lessons a day because you need to take the subway, you need to go around the city, and you except for it takes maybe you can do two or three lessons a day because you need You do the lesson, you come back.
And so eventually I learned how to get a full-time job in Korea, which was what was really necessary.
So I reached out to a school, and I find out the code word is can you pay cash?
So with many schools, you need to have the right kind of visa, right?
They want to see that you have a proper degree, which is understandable.
And so, if you just asked, can you pay cash?
Some would get your point.
They would say no, or they would say, oh, yeah, cash is fine.
We'll do cash.
And so, eventually, after being there for maybe six months, I finally figured out how to make a full-time income decision.
Teaching English in Korea at a kindergarten.
And I know some people might judge that and say that's not okay to do because I don't have a proper degree in teaching English.
But really, to teach English in Korea, all you need is a four-year degree in anything.
I could have had a four-year degree in interior design and also taught kids English.
And so, living in Korea was the show I do now.
There's no way I could have done it if I didn't have all that time living abroad for so long.
Living in Korea was the first taste of living in a society and a culture completely different from the USA. In the USA, we have a very individualistic society here, and Korea is much more of a communal society.
People care a lot more what other people think.
I tried dating a Korean woman one time.
Challenging.
Because she's not just looking at, what do I think about the dynamic of this relationship?
She's looking at, what are my parents going to think?
What are my friends going to think?
What are my coworkers going to think?
And so on.
That's just one random example.
But being steeped and immersed in this different culture gave me enough experience to...
It gave me perspective.
And it's perspective that if I didn't have that, I couldn't make the show that I make today.
Because...
The show would be a much more judgmental show if I wasn't so used to and accustomed to being among other cultures.
So, after a number of years in Korea, I switched to filmmaking.
My interest to filmmaking.
And I started making my own content.
I didn't really have anywhere to publish it.
joe rogan
What kind of content?
What did you start doing?
william sonbuchner
So, back then I would read all these self-help books.
And I was really obsessed with this idea of just improving myself, getting better.
I felt really...
Unaccomplished.
Because three of my siblings had four-year degrees.
One had a PhD.
One was in law school.
And for me, I'm the loser in Korea who doesn't have a degree, doesn't have a job, doesn't have a skill.
And so I... I wanted to build up a skill in filmmaking.
This is what I was really interested in in high school.
I was like, I can do it again now.
joe rogan
Filmmaking like making movies, documentaries, whatever kind of stuff.
william sonbuchner
So I guess in the beginning I wanted to be good at whatever I could be good.
I wanted to be good at everything.
And I didn't have a direction quite yet.
So I read this book called Talent is Overrated.
And in that book they talk about the 10,000 hour rule.
I'm sure you've heard about it in Malcolm Gladwell's book.
And the 10,000-hour rule is just essentially you need 10,000 hours of practice, deliberate practice to become masterclass at something.
Even people talk about this with comedians, too.
I think Louis C.K. has talked about people needing at least 10 years to get good or even decent.
And so I broke it down.
I looked at filmmaking systematically.
Like, how can I... Week by week, day by day, improve at this and get better at this.
I created something called the Soul Filmmakers Workshop, which was a place where I could bring my films.
Maybe there were little comedy sketches, short documentaries, stuff I did for clients, corporate work, and people could come and tear apart my content and then that would help me to improve and get better over time.
And so Over a number of years in Korea, I was able to transition from teaching English to doing filmmaking full-time for clients.
And so at this point, I don't have any really artistic goals in mind.
It's just I want to figure out if I ever get deported from this country.
Am I going to be able to go back to the USA and have a skill or a job or a trade I can fall back on?
And eventually that answer was yes.
Luckily, I never got deported.
But living in Korea for eight years was one of the most nerve-wracking things I had ever done.
Because I was there on a tourist visa.
And it's not something I've talked about a lot, but a tourist visa means you get to stay here for 90 days.
As an American, you don't need any visa ahead of time, but you land on the spot, they give you a visa for 90 days, and then within 90 days you need to leave the country, but you can come back right away.
But I did that for eight years straight.
joe rogan
So you just kept leaving and coming back?
william sonbuchner
Right.
joe rogan
So where would you go?
william sonbuchner
So I really got it perfected and I could do it for the least amount of money possible.
I went from Seoul in the north of South Korea all the way down to Busan in the south to an island called Tsushima in Japan.
And so I could wake up at 5 a.m., go all the way to Japan, and come back by evening.
The nerve-wracking part wasn't the trip itself or the amount of money it cost, although that was a burden, too, because I didn't make that much money.
But at immigration, on both sides, they would always ask, Hey, you're teaching.
You're a teacher, right?
You teach.
Even in Japan, going into Japan, they would say, what do you do?
And I would have like a whole list of stories and answers lined up in my mind because it was so anxiety-inducing, especially coming back to Korea because this is the stamp I really need.
I need 90 days more of freedom when I land in Korea.
I shouldn't say land, but I pull up at the port because I would take a ferry.
If I get this stamp, I get 90 more days to figure out my life, to move forward, and to have freedom.
And standing in line for immigration, I'm looking, okay, there's an older guy over here.
This lady looks nice.
This young guy looks like he's got something to prove.
And I would rehearse my story.
What are you doing here?
Oh, I love Korea.
I love Korean.
I love Korean food.
Try to get him on my side.
I plan to go to university soon.
In Korea, I hope to study here.
And then eventually, Were you speaking to them in Korean?
No, in English.
So everybody, I would say in most places you go around the world at immigration, they're going to speak English.
And a couple of times they took me to the side room.
And that's really terrifying.
Especially because it wouldn't be as terrifying now because now I have resources.
But back then I'm completely broke.
And so one time they took me to the side room.
They go, what are you really doing here?
You're teaching.
You're teaching, right?
Just tell us where you're teaching.
joe rogan
Why did they think you were teaching?
william sonbuchner
Because a lot of people do what I was doing.
They go there.
They teach under the table.
They don't have to pay any taxes.
They just get paid cash.
They leave every 90 days.
They come back.
Like I rented an apartment in Korea.
You just needed a passport.
They weren't like, show me your labor contract, show me your visa.
They're like, all right, you got key money, you got the deposit, you're good to go.
And so I lived doing that for eight years.
While I'm doing that, I'm building up these film skills, this ability to do filmmaking.
Eventually, I go from making corporate videos to wanting to make content for myself.
So this is where YouTube comes in.
Making corporate videos sucks because clients have no idea what they want.
When you make a corporate video, Most companies, especially at that time in Korea, they'll say, we want a video.
We want a video introduction.
We've got to interview everybody.
joe rogan
How do you even get in contact with these people?
Because you speak English.
william sonbuchner
Yeah.
joe rogan
I would imagine most of them speak Korean.
william sonbuchner
So, there's a fascinating...
Expat culture in most countries around the world, I'd say.
unidentified
Really?
joe rogan
So you ran into a lot of Americans over there?
william sonbuchner
There's a place called Itaewon.
You might have heard of this tragedy recently in Korea where a bunch of people got crushed during Halloween.
So Itaewon is known as the foreigner neighborhood and all the foreign restaurants from around the world are there.
Tons of foreigners live in the neighborhoods around there.
So there's a huge expat community there in Itaewon.
And so much so that you see what I had.
I had the Soul Filmmakers Workshop.
People had the stand-up soul.
So people did comedy locally.
And in fact, they would invite some comedians from here.
I think Kyle Kinane came once.
James Adomian came once.
And so they would fly over comedians.
And the audience is, of course, all people who speak English.
Some of them might be Korean who speak English.
But there is between Yongsan.
Yongsan is where there's a huge military base next to Itaewon.
And then there's all the expats and teachers who are there too.
So there is a gigantic community of foreigners there.
And for whatever reason, Korean folks, some of the business owners there, especially in media, are interested in working with filmmakers, with voiceover artists, actors who are from outside of Korea.
Yeah.
joe rogan
Pretty cool.
william sonbuchner
It's pretty cool.
joe rogan
So you're finding your way.
william sonbuchner
Well, and so I was able to find my way in...
It's like that was my film school.
Like, I didn't go to a proper film school.
I wouldn't have had the opportunities here.
You know, for example, doing corporate videos, doing Red Bull videos.
I did videos for Red Bull in Korea.
At my level, I wouldn't have been able to do that here in the USA. And so I got to take part in things and jobs and experiences that I wouldn't have been able to otherwise.
joe rogan
And so along the way you say, I want to make some food videos.
william sonbuchner
Yes.
So I'm getting sick of doing the client work.
I want to make content for myself.
I've read Gary Vee's first book, Crush It, and I want to crush it.
And I love the book, and it taught me about content marketing, and that's something I started doing.
Hey, instead of a corporate video, let's make you weekly videos or monthly videos.
And from there, you can offer value to the people watching, and then you can have a call to action.
And I just thought, well, I could do this for myself.
And I had a couple of different ideas, but the idea that stuck was doing food.
And at the time, I had a couple of channels that really inspired me.
I listened to H3H3, who did comedy at the time, and then I listened to...
I watched a channel called Jack's Gap, and he had this very wanderlusty travel videos that he did.
It's a young kid from the UK who would go to India, who would go to these interesting countries, and it felt so remote.
And at that time, maybe this is 2014, 2014, 2013, there's almost no travel content on YouTube, and if there is any, people are just trying to emulate what already exists on the travel channel, which is what I didn't understand at the time, because all the shit on the travel channel was so dry.
It's just like, today we walk in Cairo, a city thousands of years old, rich with history, and I was like, this is so fucking boring.
Why not mix something more spontaneous, a little bit more humor, the pacing, the pacing of YouTube, faster pacing, And make a completely new travel format that people hadn't seen before.
Now, it took me a few years to get it right, but that was the initial idea.
That was the inspiration at the time.
joe rogan
So where was your first video?
Where'd you go?
william sonbuchner
Oh, that's a good question.
So I've made a few different pivots since I started.
If you look at my first six, eight videos, they're still online.
I mean, my first video is just about a grilled cheese.
My first few videos were in Korea, but I was just covering international food.
I was doing nachos and burgers and a juicy loosey.
And at some point, I mean, I guess that was just the practice.
It was like, can I do this?
Can I edit a video?
Can I be in front of camera?
And I just thought, nobody's going to watch about, is a cheeseburger good in Korea?
That is not international content.
So early on, I decided, and I wasn't shy about it.
I said, I really liked Andrew Zimmern's show growing up.
Before I moved to Korea, I worked at this job.
I'm bouncing around a little bit, but I worked at this job at a home.
And I would have to stay overnight at the home.
I didn't have cable in my apartment, but at this home, four guys lived there.
They're assisted living folks.
And one guy would have seizures at night, potentially, maybe once out of every four times.
He would scream.
He'd grab a magnet from the fridge, rub it on his chest.
Somehow that made the seizure go away.
When that wasn't happening, I was watching Andrew Zimmern's Bizarre Foods and Bourdain's No Reservations back-to-back on the Travel Channel.
And this shit was so inspiring to me.
As someone living in central Minnesota who just had very few experiences, it's not like there were a lot of international restaurants.
Maybe there's one sushi place that was also a Thai place and an Indian place.
All the Asian stuff just gets mixed over here.
And so I took inspiration from those shows, and that's another thing that helped me want to move abroad in the first place.
And so...
unidentified
I forgot your question.
william sonbuchner
I was on a roll, though.
joe rogan
You were on a roll.
It's just, how did you get started?
Like, what was the inspiration to start making food?
Were you always, like, a food enthusiast, or is this just...
william sonbuchner
Well, so I loved watching that show.
I remember watching Andrew Zimmern when he was in Taipei, Taiwan, and he was eating something called stinky tofu, and he ate something that was so smelly, so intense that he couldn't even handle it, and he had to spit it out.
And to me, that was just fascinating, and the story behind that.
And so I made this pivot early on in the channel.
I said, I want to go explore more bizarre foods, exotic foods, foods that seem way out there.
And for me, the reason is that...
Those types of foods just have an intrinsic story attached to them.
If you're eating something strange, bizarre, exotic, however you want to term it, there's naturally a story of why are people doing this attached to it?
Recently, I was in the Faroe Islands.
joe rogan
Why were they eating a stinky tofu?
william sonbuchner
So stinky tofu is – there's a lot of cultures around the world that like to ferment food.
And for some reason, that fermentation process, I mean they have almost like this goo or a batter that they put the tofu in.
And they let the live bacteria saturate the tofu over time and it just gets incredibly putrid and smelly over time.
And I think people developed a taste for it.
And it's hard to say why, but I guess there's...
joe rogan
Did you try it?
william sonbuchner
Oh, yeah.
No, I went to...
I made a point of going to the same restaurant that Andrew Zimmern went to, ordering the same food and showing like, yeah, I got it.
I can eat this.
The same food that he spit out.
And I sent him that video on Twitter and he laughed.
He thought it was funny.
It was all, you know, in good spirits.
And so...
joe rogan
What is it like?
william sonbuchner
Oh, it's really stinky.
unidentified
Yeah.
william sonbuchner
I mean, it's tough.
joe rogan
Compare it to something.
william sonbuchner
Yeah, everybody wants to compare stuff to like, oh, it's like cheese.
It's like a stinky cheese.
It's kind of like that, but it's also like rotten mushrooms.
Really intense, putrid.
It's like you taste it up through your nose.
I think it gave me PTSD. Really?
And I don't want to make light of PTSD. It was that rough?
But it was pretty bad.
Did you finish the bowl?
I... I ate the whole thing.
You know, I made a decision at that moment that really helped me.
I literally had anxiety before eating this.
So it's tofu, but they make it into a sandwich.
So you've got a tofu bun on top and on bottom.
Oh, I was so cute back then.
Wearing my little muscle man shirt with no muscles.
And there's tomato and there's some vegetables inside and a bunch of sauce.
And when you eat it, yeah, it just has...
joe rogan
It's good to see the different iterations of the bandana, too.
You started off with a headband.
william sonbuchner
Yes.
No, that's also a bandana.
joe rogan
What's the story of the bandana?
william sonbuchner
It's not that good of a story.
I sweat a lot.
Yeah.
That's the shortest version of the story.
I live in Southeast Asia.
I live in Saigon, so Vietnam is my home.
It's real humid over there, so it'll get 90% humidity, 100 degrees.
joe rogan
So you just got accustomed to keeping sweat out of your eyes?
william sonbuchner
Yeah, what do you do?
When you work out...
joe rogan
I sweat my eyes.
william sonbuchner
Well, that's one of the options.
Otherwise, you can wear a basketball headband, which isn't that good of an option.
You can wear a baseball cap, I guess.
But bandana just worked for me.
And then I was so intent on it not becoming a symbol of the show.
I didn't want to be called a douchebag.
But it's your thing.
joe rogan
Well, you're not a douchebag.
You're a nice guy.
william sonbuchner
Oh, thank you.
joe rogan
Don't listen to those people.
Just because you have a bandana, you become a douchebag.
william sonbuchner
Well, yeah, because it's like, who's this guy with his...
What do you got this fabric around your head for?
When one guy wrote like, what do you got to tie that around your head to keep your brains in?
It's like, alright, fair enough.
And eventually I just gave in.
And the point I knew I gave in is we went to Japan and it was actually cold.
And I'm like, I'm still wearing the bandana.
I'm not sweating at all.
But I got to wear it now.
joe rogan
It's just your thing?
william sonbuchner
Yeah, so it's just become...
Now, so listen, when I'm outside of here, when I'm on the streets, I don't wear it.
I'm not desperate for attention.
I wear it for the show.
joe rogan
Oh, interesting.
william sonbuchner
Or if I work out.
Actually, when I work out, I do wear it.
I wear a different color, though.
joe rogan
Okay, so red is only when you're working.
william sonbuchner
I save the red ones for work.
I got the whole rainbow pack.
joe rogan
So back to this stinky tofu sandwich.
What kind of diarrhea does that produce?
william sonbuchner
You know, people always ask about diarrhea.
joe rogan
It must be phenomenal.
william sonbuchner
And here's the secret.
In the Avengers, there's this scene with the Hulk where they're asking, like, oh, you can control your anger now.
And he goes, that's my secret.
I'm always angry.
unidentified
Right.
william sonbuchner
Right.
So I always have diarrhea.
And I don't remember the last time.
It was just like a nice, really solid one.
So back to the tofu.
joe rogan
Have you ever gone to a doctor?
It might be an issue.
william sonbuchner
It might be.
But then what?
You know, I got a brother allergic to milk.
I got a brother allergic to gluten.
joe rogan
That's pretty normal.
william sonbuchner
He's going to say, stop eating this stuff?
I'm not going to stop.
This is my job.
The thing about the tofu, this is what I was going to say.
And this was a pivotal moment for me, a realization, which is I literally had anxiety before walking in there.
I was like, oh my god, what if I eat this and I throw up?
It's going to look disrespectful.
Then I didn't show up, Andrew Zimmern.
And I looked at it this way.
I said, I need to eat this food, I need to put my mouth around this sandwich, and I need to have the perspective and the mindset of a local person.
I shouldn't be like someone on Fear Factor trying to get it down and just...
I need to accept it.
I need to try to enjoy it.
And I need to think about what would local people enjoy about this.
And that worked.
And that's what I do anytime I'm eating something pretty unusual around the world.
It's not always something I'm pumped to eat.
But when I was with the Datoga tribe in Tanzania, and they've just ripped open this cow, they've got blood in one gourd and then gastric acid from the small intestine, essentially liquid green shit.
And they're tearing off pieces of raw liver.
This wasn't in the outline.
It's just happening.
And they're like, we gotta roll.
They're doing it.
We gotta roll now.
joe rogan
So they dip the liver into the gastric acid?
william sonbuchner
Into both.
That is so wild.
And let me tell you, they double dip.
So they go blood, gastric acid, they toss it down, and it's one of the most strange experiences I'd ever had, but I loved it because I loved how the people there were so into it.
And for them too, you know, people talk about, you never want to be overtly disrespectful on camera, but oftentimes people are aware within their own culture if they're eating something strange.
joe rogan
So here is you doing this.
william sonbuchner
Oh yeah, that's a different one.
But that's right.
So this is also, I mean, we're watching a video here with the Maasai, also in Tanzania.
In Tanzania, they have a very interesting way to kill the goat.
What you see here is that the blood has pooled inside, and I'm scooping out the blood with my hands.
It's still warm, and they slurp it up.
And you've got to try to get it all before it coagulates too much.
And if you wait, if you hesitate, like, oh, I need to get in the right headspace, it's going to be gone.
They're going to eat it all.
joe rogan
Jeez.
There's a lot of Native American tribes that would take raw liver and squirt bile on it.
Yeah, they would squirt gallbladder juice on it.
william sonbuchner
Have you had bile?
joe rogan
No.
william sonbuchner
It's the most bitter thing you'll ever taste.
All I can compare it to is if, you know, when you are a young man, if you dry heave to the point of just throwing up stomach acid, it's that.
joe rogan
So why would they want that on their food?
william sonbuchner
Remarkably, cultures around the world develop a taste for the extremes in different directions.
I mean, there's the four main tastes that people talk about, whether it's like sour, savory, sweet, places like stuff that's really salty or bitter in the case of bile.
In Northern Thailand, they will take the buffalo bile and drip it over their rice, their sticky rice, over raw buffalo meat.
It's just been a taste that they've acquired over time.
joe rogan
And they look forward to it.
william sonbuchner
Oh, yeah.
joe rogan
Have you ever talked to a doctor or a nutritionist?
Is there some sort of a reason to do that?
Is there some nutritional benefits to putting that stuff on your food?
william sonbuchner
Bitter, sorry, bile in particular?
I've not talked to a doctor.
I don't know that many doctors.
joe rogan
That would be an interesting question to ask.
Like, why would tribes do that?
Like, maybe there's some sort of a secondary, not just a taste thing.
Maybe there's some sort of a benefit.
william sonbuchner
Yeah, I've seen it in a few different places around the world.
In Vietnam, I experienced it too.
Mostly in Southeast Asia, but yeah, some folks just really love the intensely bitter flavor.
joe rogan
Hmm.
william sonbuchner
Yeah, it's an interesting question because I guess if you're looking at the lens of evolution, like, what do you call it?
Through evolution, looking at societies and cultures through evolutionary biology, you might assume like, well, people ate things because they were the right things to eat, but sometimes they ate things because they were available.
joe rogan
Right.
william sonbuchner
And with that one, I couldn't tell you.
joe rogan
But do they ever eat the liver without all the other nasty stuff connected to it?
Just raw liver?
Because raw liver itself is difficult.
william sonbuchner
Yes.
Agreed.
Yeah, so it was nice to be distracted by the green poop juice on there.
No.
So at that time, they ate...
You know, so to back up a little bit, this Datoga tribe was super interesting.
We're way out in the middle of nowhere in Tanzania.
They have these beautiful huts with a flat roof, grass growing off the top of it.
And in this tribe specifically, it was a woman's job to dispatch the animal and to butcher up the animal.
And so the way they kill it is...
Because this is a whole different topic we could get into, but the way people dispatch animals around the world...
It varies greatly.
And here, they would take the cow, they would tip it on its side or on its back, and then they would essentially suffocate it.
They would put different logs, like wood, long pieces of wood or branches into its throat.
It would take about 10 minutes, and eventually it would pass away.
Then these same women cut it open, they get to butchering, they have their first initial feast, They get dibs, which you don't see in most cultures, especially in Africa.
Usually stuff is going to go to the guys first.
They take what they want, then they mix the rest of the bile, blood, and organs all together and present it to the men.
joe rogan
Why do they kill the cows that way?
william sonbuchner
This is something you may have seen in my videos.
I don't really shy away from how the animals are dispatched or how they're killed.
And I think it reveals something about the culture and about people.
I just find it fascinating because it's different every place you go.
With the goat that you just showed.
With the Maasai, they killed a goat and they suffocated it.
So they put their hands on his nose and mouth and they held it there for three, four minutes until it stopped moving.
And I asked the guy in the interview, why are you doing this?
Doesn't that seem cruel?
And he said it would be far more cruel to slash the animal's throat, to make it suffer from that, and then to have it also suffer from dying afterwards.
So it's kind of like two points of suffering compared to one.
unidentified
Hmm.
william sonbuchner
I mean, it's a tough question.
Would you rather have your throat slashed or have someone suffocate you to death?
joe rogan
Well, throat slash would be quicker.
william sonbuchner
It'd be quicker, but it would feel so traumatic and insane.
joe rogan
You don't think it's traumatic to get suffocated to death?
william sonbuchner
Well, I do think that they're both pretty bad.
joe rogan
Yeah, they're both pretty bad.
william sonbuchner
Yeah.
joe rogan
Yeah, so they just have come up with some sort of a moral reason.
william sonbuchner
Yeah, exactly.
And it's also about blood collection.
So they want the blood to pool within the body.
So I think it's more, but I think it's practical too, because then they can cut the body open, the blood's pooled in there, and they can scoop it out.
joe rogan
They don't waste any of the blood because they eat the blood.
Now, when the women get first dibs, what do they choose?
william sonbuchner
Organs.
joe rogan
Organs.
william sonbuchner
All over the world, organs.
unidentified
Really?
william sonbuchner
Organs are always eaten first.
And liver is one of the most valued any place you go.
Also, with the Maasai, the Maasai are really interesting.
So I've heard you talk about the Maasai before.
The Maasai are really famous for eating milk, Blood and meat, almost exclusively.
At least it used to be that way, and now, you know, corn flour, and people mix corn flour with water.
It's called ugali, at least in some countries.
But that's eaten all over Africa.
And so that's more pervasive now.
But it used to be just those three things.
And the blood, you might think, oh, so to collect blood, when they kill the animal, they eat the blood.
No, the Maasai will take an arrow...
Put it into a live cow's neck, drain some of the blood, then seal it up with some shit, and then drink that blood or mix that blood with milk.
joe rogan
Why would they seal it up with shit?
william sonbuchner
Yeah, so to me that seemed not like the cleanest choice, but maybe the shit's saturated with piss, which helps to keep it clean.
I don't know.
I was kind of shocked.
I was shocked when I saw it.
I'm not sure.
joe rogan
They're using animal shit.
william sonbuchner
They're using animal shit.
Or the cow's own shit.
And so that did stop the bleeding.
And so they have this really peculiar diet.
joe rogan
So here they're doing it here.
william sonbuchner
Yeah, so this got demonetized, that's for sure.
You two doesn't love when you show arrows going into a cow's neck.
joe rogan
A strange looking arrow, too.
What's on the head of it?
william sonbuchner
It's got basically like a little razor blade.
The worst part about shooting this is that they were fucking bad at it.
I was like, do you guys still do this all the time?
Because why is it taking you 20 times?
At least be good at it.
joe rogan
Yeah, so they're just trying to get into that vein.
william sonbuchner
Yeah, and they tie it off like a heroin chunky so the vein gets all big.
And the point I wanted to make, getting back to the liver, is that the way they section up meat is really interesting among the Maasai tribe and many other tribes are like this too.
So how they separate the meat is that each quarter, each piece goes to a different group.
And so they have ribs, they have front quarters, they have hind quarters.
Some might go to pregnant women, some goes to young women.
But the liver, the liver always goes to the older men.
joe rogan
How interesting.
It's so interesting that we don't eat liver over here, or very rarely.
It's unusual for people over here to eat liver.
william sonbuchner
That is looked down on, too.
Like, ew, liver.
It's like a hacky joke from, like, 80s or 90s TV. Like, oh, liver and onions.
Gross.
Liver's great.
I find there's a lot of food in the U.S. that people just don't know how to cook well.
And it's just not part of our...
culinary lexicon here.
And this is something I talk about a lot.
I find it very lame that in the U.S., this country of extremes, this country where people are so into, whether it's entrepreneurship or extreme sports or fighting, we're so extreme with everything But then when it comes to food, that's a little bit outside of like salads, wraps, burgers, sandwiches.
People are like, oh, I would never eat that.
I would never eat that.
And it's said with pride, not like I wouldn't eat that because I'm a pussy.
They're like, oh, I would never eat that.
And that's something I don't really understand.
When it comes to how many Americans look at food from around the world.
And so, I mean, part of my show, really the point isn't to be like, ew, look at this icky, weird food.
It's to try to create some understanding and empathy for people around the world and understanding as to why are people eating this way.
joe rogan
And so when these cultures, it seems like they all go to the organs first.
And you see that in animals too, you know, and you see that in lions, you see that in wolves, like wolves, the alpha male always gets to eat the liver.
And did they have any sort of explanation as to why they do this?
Did you ask them?
william sonbuchner
So I've seen this dozens of times at this point.
I've not asked, and I have my own assumptions.
My assumptions would be meat is easier to preserve, period.
So people have tons of different ways of preserving meat.
Mostly, you know, drying, turning it into some kind of a jerky.
But I don't think it's as easy to take a liver or a heart or something like that and preserve it.
I also think it probably has the most flavor because people love getting in on the stomach too, the intestines, and this is really powerful, potent, gamey parts of the animal.
And again, I think people...
In many places, they've developed a taste for those really intense, gamey flavors.
Have you had beef tripe or beef intestine?
joe rogan
Yeah, I like menudo.
The Mexican dish is filled with tripe and all kinds of stuff.
I eat a lot of liver.
I eat liver pretty often.
william sonbuchner
Yeah.
And so menudo can have a lot of gamey flavor to it.
joe rogan
Yeah, for sure.
Yeah, sometimes it smells like a barn.
william sonbuchner
Yes, exactly.
joe rogan
Because I know it's good.
william sonbuchner
I ate zebra.
I ate zebra liver and kidney when I was in South Africa recently.
joe rogan
Yeah, I saw that video where you shot a zebra.
william sonbuchner
Yeah, I shot a zebra.
joe rogan
That was heavy.
william sonbuchner
Well, I wanted to see if I could pull it off.
But the liver, it tasted like a horse barn.
And so I don't know if that's like manure or like sometimes it can taste, something can taste like the animal's fur.
Like if you scratch the animal and smelled it, sometimes it'll have that kind of a flavor to it.
Yeah.
Yeah.
So you watched that video.
What'd you think?
joe rogan
Well, I've always wanted to know what zebra tastes like too, because I know people that have hunted zebra and eaten them and they said it's very good.
And it makes sense.
I've had horse before in Montreal.
william sonbuchner
Yeah.
joe rogan
There's a great restaurant called Joe Beef in Montreal.
It's one of my favorite restaurants.
And the first time I went there, they served us horse meat.
They served us like it was a horse tenderloin.
And it was a little weird.
I was like, whoa.
But in Canada, horse is normal to eat.
In a lot of parts of Europe, horse is normal.
It's a normal food to eat.
william sonbuchner
Yeah.
Yeah, I think they're trying to make it illegal here if it's not illegal already.
But, I mean...
I'm sure you could get it in Texas.
It seems like you can get every type of exotic meat here in Texas.
joe rogan
You definitely can get zebra.
william sonbuchner
Yeah.
Really?
joe rogan
Yeah, you can get zebra.
You can hunt a zebra here.
A friend of mine asked me to shoot a zebra on his property because he has an evil zebra that's killing the younger zebras.
william sonbuchner
See?
They must be culled, some of them.
joe rogan
That's the thing when you talk about animal preservation and wildlife management.
One of the things that people who are not in the know must take into consideration is that when you have older males that are no longer viable, so they're not breeding, but they're still dominant.
And so they attack the younger males to keep the younger males from coming up and challenging them eventually.
And they wind up killing all these younger males.
And the only way to preserve the younger male population to keep them healthy is to kill this very aggressive older male.
They actually had to do that with rhinos sometimes.
Even though rhinos are in danger.
Like that was the story of, I don't know if you remember that story, but there was a big deal.
It was on CNN many years ago where there was an endangered rhino and there was an auction to shoot this rhino because they had to kill it.
Because this one large rhino who was no longer viable was killing younger rhinos.
And he had already killed at least two.
And they were very concerned that, you know, they have a small population already.
And so the only way to solve this was to either, A, move this animal somewhere else or shoot it.
And so they decided to auction it off.
And I think...
What's the gentleman's name?
Corey Knowlton.
Corey Knowlton, who had been on the podcast before.
I actually had him on and talked to him about this.
I think he wound up paying a quarter million dollars to go over there, and CNN followed him around.
But what was really interesting was their perspective was...
Educated.
They learned along the way.
They're like, okay, we had this idea that people are going over there and they're just shooting a rhino because they're an asshole and they want to take a poster with it or a photo with it rather and put the head on their wall.
But there's a lot more to it.
And then that money is the $250,000 is the money that goes to wildlife conservation over there.
It goes to protect against poaching.
It goes to protect habitat and Keep them maintained, you know, the structures and the fences and all sorts of different things they use to keep these animals healthy.
But they have higher numbers of all these animals that were at one point in time endangered.
They're much higher than they've ever been before specifically because they're valuable.
It can be very conflicting to a lot of people because you think of Wildlife conservation is what we need to do is protect their habitat, give them more food, keep people away from them.
But that's not really profitable.
And the way to make sure that their numbers are high is actually to make them valuable.
And the best way to make them valuable is people pay a lot of money to go over there and hunt them, which sounds so counterintuitive.
william sonbuchner
Yes, so we had the opportunity to do a different story about three years ago in Africa, and I just didn't think I was ready for it.
I wasn't ready for it then.
And at this point, I wanted to take on the challenge.
I wanted to see, can I Do a video that some people are going to hate and can I try to educate people along the way and educate myself along the way?
Because there's a lot about game reserve hunting that I didn't know.
And so specifically what we did in that video is going to a game reserve.
So somebody privately owns all this property In South Africa, it was maybe five miles by three miles.
And they have a certain...
So I'm so naive in the beginning, and I'm like, oh, so if you don't shoot the zebra, then will a lion get it?
And it's like, there's no fucking lions in the fence, dummy.
joe rogan
How big is this preserve?
william sonbuchner
It's three by five miles.
joe rogan
What is that in acres?
Do you know?
william sonbuchner
Oh, no, I'm so bad at acres.
I've been abroad too long.
And I've never bought land here, so I'm not sure.
joe rogan
Got it.
william sonbuchner
So, they have a certain number of animals on the property.
You tell them ahead of time what you want to shoot.
I mean, they literally have, it's like a menu.
They're like, here's the animal list, and here's the price for each animal.
They even have baboons.
They have vervet monkeys, which are these tiny little, I don't know, seven-pound monkeys.
unidentified
People hunt monkeys?
william sonbuchner
I don't know that people set out to do it, but if some cynical bastard on his way to get some other creature, if he saw the vervet monkey, he could be like, how much is that again?
Let me check the menu.
Oh, 40 bucks.
It's 40 bucks, by the way.
joe rogan
$40 to shoot a monkey?
william sonbuchner
To shoot a monkey.
joe rogan
That's weird.
william sonbuchner
And so they have this menu, and to me, I looked over the animals.
I didn't want to shoot something that just...
I was going to sound bad.
It's tough because I am still a YouTuber.
So I didn't want to shoot an animal that was just brown that blended in with everything.
I also went to safari recently in Tanzania and I saw zebras and they look juicy.
Have you seen a zebra's like hindquarter?
joe rogan
I did on your show.
william sonbuchner
Oh, see?
joe rogan
When you guys smoked it.
william sonbuchner
Juicy.
joe rogan
Yeah.
william sonbuchner
And I thought, okay, this will be interesting.
On the menu, that's a thousand bucks, by the way.
joe rogan
A zebra's a thousand dollars to shoot?
william sonbuchner
Yeah.
The most expensive one is the buffalo, the Cape buffalo, $10,000.
And what surprised me is after you shoot it, you don't get the meat.
You can mount it if you want.
You can get the mount or rug or whatever would be made from the animal, but you don't get to keep the meat.
joe rogan
What do they do with the meat?
william sonbuchner
It's their property still.
joe rogan
What?
william sonbuchner
Yeah, I know.
I paid $10,000.
joe rogan
I don't believe you can bring meat from Africa back to the United States.
william sonbuchner
No, you can't anymore.
And especially ever since the Cecil the lion debacle years ago.
Yeah.
So somebody, I think it was a dentist in Minnesota, actually, where I'm from.
He went there, he shot a lion, he posted the picture, it got on the wrong websites, and then this guy, I think, had to shut down his dental practice.
They changed laws from that point.
And so they wouldn't let you bring any lion mounts and perhaps maybe not certain types of meat or maybe not any meat at all.
And so what's interesting is I talked to the game reserve guys when I got there and I thought some questions would be layup questions or even dumb questions.
And I said, what kind of animals are not okay to hunt?
And these two brothers look at each other like, oh, people, this is a tough one.
Yeah, and basically people, because I thought for sure they would say lions are not okay, but they said there's every type of hunting basically you can imagine in South Africa.
joe rogan
Well, there was an issue after the Cecil of the Lion thing where they no longer had lion hunters going over there because they didn't want to get attacked, and even people that wanted to hunt lions wouldn't go over there.
Some large number of lions, because if you don't do that, then it decimates the antelope and all the different game species that the lions eat and kill.
william sonbuchner
Well, okay, so that's tough, because I know that they had too much supply, and the demand was no longer there, and so that was a problem.
For sure that those lions are mixed in with other live valuable creatures.
joe rogan
I think they do it differently in different game parks.
william sonbuchner
For sure.
And some of them would have been private.
And maybe when it's time to hunt, they relocate the lion.
I believe that does happen.
So what I found was there's a lot of gray area.
I brought my friend Greg out there.
He's an avid hunter in Minnesota.
He's been to Montana to hunt.
What do you hunt in Montana?
Elk.
joe rogan
Deer?
Mule deer?
william sonbuchner
Mule deer.
And it's like, so is this hunting?
Is it not hunting?
He's like, it's not really hunting.
Take him.
unidentified
Right.
william sonbuchner
And so there's a lot of gray area, too, because the zebra populations, even the zebra I hunted, they said that was nearly extinct years ago.
But because of this, you know, this personal interest people have in the animals being around, they'll help try to breed them and make sure they're healthy, make sure they have enough water so that people can come and shoot them.
joe rogan
Yeah, exactly what we were talking about before.
This is, like again, it's a very, very controversial topic.
william sonbuchner
Yeah, and that's why I wanted to go for it.
And I think we did a good job of presenting their case and their point of view and just logistically how it works.
And I think it's a fascinating topic and I probably wouldn't do it again.
joe rogan
Well, I mean, it's a food source for those people.
I mean, zebra is something that's traditionally eaten over there.
And it's, according to you and according to people that I know that have eaten it, it's very delicious.
william sonbuchner
Oh, the zebra was fantastic.
Except for the organs.
The organs were weird because, yes, it was like a horse barn, but I still kind of liked it.
joe rogan
Have you ever seen Louis Theroux's piece on African hunting?
william sonbuchner
No.
joe rogan
It's very interesting.
Do you know Louis Theroux, the documentarian from England?
william sonbuchner
Maybe if I saw it.
joe rogan
Really interesting guy.
He was a great podcast guest, too.
But he did this whole thing where he stayed over there for several weeks and really annoyed them.
And, you know, like really just constant questions, constant this, constant that.
This guy who was running this game park basically laid it out to him, like, the only way these animals survive is if they're worth something.
And even then, you have to spend so much money to keep them from getting poached.
Because while they were over there, they're constantly finding animals that had been snared.
And then the meat had gone to waste because they didn't get to the animal before, you know, it died early and then was rotten.
And it's very conflicting because we like to think of Africa as this just wild, amazing Narnia place where all these animals are running free and you can go there in a Jeep and they won't kill you.
william sonbuchner
Right.
joe rogan
But the reality is a lot of those animals are there because they're valuable to people to go over and hunt.
william sonbuchner
Yeah, or to look at.
joe rogan
Yes, but much more to hunt.
It's much more valuable.
That's why a Cape buffalo is $10,000 to hunt.
How much does it cost to take a picture of one?
william sonbuchner
Right.
joe rogan
Yeah.
And so do they eat the Cape buffalo?
Because one of the things about buffaloes is my good friend Adam Greentree, he hunts them up in Australia.
They're invasive.
It's an Asian water buffalo.
It's enormous.
Very scary buffalo.
And they're so tough, you could barely eat them.
My friend Cam went over there to hunt, and he said he was chewing on one piece of meat for 30 minutes.
william sonbuchner
Well, I think it's all about preparation, then.
joe rogan
I'm sure you have to—but they're in the woods.
They're out there in the field, so there's not like a smoker.
william sonbuchner
No pressure cookers.
joe rogan
There's no brining.
Yeah, there's no pressure cookers, no electricity.
william sonbuchner
I didn't find it to be exceptionally tough.
I find it to be just very similar to beef, typical beef.
In fact, even buffalo meat is also called beef.
unidentified
How do they prepare it?
william sonbuchner
What's interesting is we did the zebra on the game reserve, and so it's a couple of...
Afrikaner dudes cooking that stuff up.
And then with the buffalo, the idea was to take the meat from there and donate it all to a nearby village.
And so this was cooked up by Khoisan people.
Khoisan are these legendary trackers from the southern part of Africa.
These are the folks that...
I don't know if you've ever heard of these stories, but...
Yeah.
Yeah.
And so, of course, they're not still- Persistence hunting, they call it.
joe rogan
Yeah.
william sonbuchner
They're not doing that anymore, but we're still, we're with the Khoisan and they're cooking up in the way that they prefer.
So they did a stew, which was kind of braised for hours and hours and hours, and that was soft and delicious.
That was really good.
And then they grilled it and they grill it, they grill it till it's like black.
And this is something you'll find pretty much in all of Africa.
No one's eating medium rare steaks in most of Africa.
joe rogan
Do you think they do that because they're worried about contaminants or parasites?
william sonbuchner
Yeah.
I think the idea is like don't get sick.
Cook everything all the way through all the time.
joe rogan
Did you try to cook one medium rare?
william sonbuchner
No, but like I said, the zebra, we experienced like that.
But even that really well-done buffalo wasn't that tough.
Not like I was chewing on it for 10 minutes.
joe rogan
But it's similar to a well-done steak.
william sonbuchner
Yes.
joe rogan
So when they have a buffalo, I mean, that must be able to feed an enormous amount of people.
It's a huge animal.
william sonbuchner
Yeah.
So, I mean, a lot of it we just put into a freezer for them to use later for people.
I mean, there's one freezer in the community.
It was a village of about 60 people.
So they'll be eating that for a while.
joe rogan
And so when you hunted the zebra, this is...
What kind of zebra is this again?
william sonbuchner
It's called a...
joe rogan
Mountain zebra?
william sonbuchner
Mountain zebra.
joe rogan
And the mountain zebra was at one point in time protected?
william sonbuchner
My understanding is that it was at least nearing being a vulnerable species.
The numbers were quite low.
And I believe they weren't allowed to hunt it for some period of time until the numbers came back up.
joe rogan
And when you hunted them, did they have a specific zebra they wanted you to target?
william sonbuchner
No.
So they have a group.
So for me, it was exciting.
And maybe it's like...
I mean, it sounds too cold, but I don't know.
It's like paintball, but on another level.
Because you kind of know you're going to get an animal.
And you go through a couple of fences, you get into the reserve, and you have a tracker.
And so I'm guided the whole time, which is what I would prefer.
I hunt maybe once a year, and I do it for the show.
And so eventually they triangulate, you know, they send out the Khoisan guy to rustle up some zebras and maybe three came by and they were basically like, whichever one you can get is fine.
They all looked about the same size.
So it didn't seem like they were pushing me to shoot a specific one.
It wasn't like they had an outlier that was creating trouble for them.
joe rogan
And what does the terrain look like?
Are the zebra aware that you're there or are you hidden?
Do you have to follow general principles of hunting, like stay downwind of them?
william sonbuchner
Yes.
Yeah, yeah.
And we had to...
They ran away from us several times.
And even when I shot it, maybe the first...
Oh, you said you watched that one, right?
Yeah, I mean, I hit it.
Yeah.
I got a lot of shit for that.
I hit it in the leg.
But I was about 250 yards away.
It's rocky.
The terrain is rocky.
There's a lot of shrubs.
And so there are things to hide behind.
But yes, if they catch your scent, then that's going to be an issue and they'll bolt.
joe rogan
Yeah, so you had to do a follow-up shot.
william sonbuchner
Yes, and luckily I was able to do that quickly, but again, it's like buck fever.
I'm doing my best.
It's like I don't feel nervous, but my body doesn't care.
My heart's beating like crazy, and if you're off by one millimeter, by one hair, it's like that second shot, they could have told me, oh, you missed by like 15 feet, and I would have believed them, but it was like dead nuts on.
joe rogan
Yeah.
william sonbuchner
And so I'm happy about that because you can't predict how a hunt is going to go, and you just don't want the animal to suffer too much.
joe rogan
Was that the first time you'd killed a large animal like that?
william sonbuchner
Yes.
joe rogan
It's a weird feeling, right?
william sonbuchner
Yeah.
Yeah, and I did hog hunting in Alabama once.
And I scoped myself and I had to get four stitches.
It's funny.
I scoped myself.
joe rogan
Let me just explain what scope yourself is.
When you're looking too close to the scope, as the rifle goes off, it kicks.
william sonbuchner
Right.
joe rogan
And the scope comes back and slams you in the forehead.
unidentified
Yeah.
william sonbuchner
So ideally you should have your, I don't know, maybe three inches back from the scope to have the full view.
And I didn't realize that at the time.
I was like, I'm going to get right up on this fucking scope.
And then it kicked...
What's funny is I got two practice shots that day, and then I had to go to the hospital, and then my head was swollen, and I had to wake up the next day at 5 a.m.
And, yeah.
joe rogan
Oh, man.
william sonbuchner
I started bleeding immediately.
joe rogan
You scoped yourself hard.
william sonbuchner
And I point to my forehead, and I go, bro, what the fuck?
joe rogan
Yeah, you can see it happen here.
william sonbuchner
And so the next morning...
This is a lot of pressure.
I'm like, I have a permanent scar in my head now.
I have to get a freaking hog.
I can't leave this place without shooting an animal.
And so luckily I got two the next day.
But that also was this type of exhilaration.
And it's a weird feeling.
It was even a stranger feeling with the zebra because it's a mix of accomplishment and And duty, I would say.
Because when I just injured the animal, I was like, it's my duty, it's my obligation to put it down as quickly and efficiently as possible.
But I can't just go crazy and just start shooting like crazy.
joe rogan
Yeah.
Is it a different feeling?
I mean, what does it feel like to eat an animal that you just shot?
It is a different feeling than just eating meat.
Like, you have this connection to that meat now.
unidentified
Oh, yeah.
william sonbuchner
Yeah, so I know you're more versed in this than me.
And I guess...
I do feel like, you know, tracking down an elk or going hunting for days would be...
You'd feel much more...
joe rogan
Accomplished.
william sonbuchner
Accomplished.
joe rogan
So this is more like shopping with a rifle.
william sonbuchner
It's something in between.
joe rogan
Yeah.
william sonbuchner
Shopping with a rifle.
It's something in between.
It's still...
It felt like a sense of accomplishment for sure, and the meat was incredible.
I guess I was most taken aback by eating this type of meat that I'll never probably eat again in my life and just having the privilege of trying that.
joe rogan
And is that like a common cuisine amongst the people that work in that ranch that you went to?
william sonbuchner
No, not at all.
joe rogan
No.
william sonbuchner
So, you know what's interesting in South Africa is the...
Oh no, what is the animal?
The animal with the spiral horns.
It's not that one.
joe rogan
Oh, there's a ton of them.
william sonbuchner
I know.
joe rogan
Yeah.
william sonbuchner
It's not coming to me now.
There is some game meat that's widely available, even in grocery stores in South Africa.
joe rogan
Kudu!
Kudu is supposed to be very good.
william sonbuchner
Thanks, Jamie.
joe rogan
And Eland.
william sonbuchner
Yeah, it was incredible.
But you'll find kudu in the grocery store.
So it's really all over the place.
And so people might be eating kudu, but not the more like rare game meats, especially people in the villages.
joe rogan
So these people that you hunted with, this is the first time they had eaten zebra as well?
william sonbuchner
Oh, that's a good question.
You know, I didn't ask him.
I'm assuming not because they have zebras there and people hunt the zebras.
And, you know, if you're going to have a game reserve, you need to be good at cooking and at hunting.
You can't just be one or the other.
joe rogan
The people that I know that have gone over to Africa say that the meat stays there, but you eat it the entire time you're there.
william sonbuchner
Yeah.
joe rogan
So the meat does go to these villages, but also you get to eat as much meat as you can while you're there.
I just think legally you're not allowed to leave Africa with meat.
william sonbuchner
That sounds correct.
By the way, I brought you meat.
joe rogan
Oh, what'd you bring?
william sonbuchner
Speaking of, but you might want to throw this away immediately.
unidentified
Really?
william sonbuchner
Well, hold on.
Okay, this still might be good.
I was going to put it in a Ziploc bag from Target yesterday.
joe rogan
Is it phantom smells or am I smelling something?
william sonbuchner
You might be smelling something.
This is yak meat from Nepal.
This has been dried.
If you want to chuck that in the trash right after I leave, that's fine.
joe rogan
Dried yak meat from Nepal.
william sonbuchner
So we took out a whole yak when we were in the mountains, in the Himalayan mountains.
This is just a few weeks ago.
And so, one of the ways they preserve the meat, it's interesting, because they dry it, but how they dry it is they have a big hearth or fireplace in their home, and then above that, they'll hang the raw meat.
And they don't do anything special, the meat just gets dried out over time because of the fireplace.
And so, I have that one, and then I have one more that you're probably going to want to throw away, because I looked at it this morning, and it's a little bit moldy.
joe rogan
Isn't it?
william sonbuchner
This, you want to take a guess?
joe rogan
Okay.
william sonbuchner
And you can give it a sniff too.
This is going to really confound you.
I think you're going to be confused by this.
joe rogan
Yeah, it seems like...
william sonbuchner
It's a little bit off, but it's not going to hurt to smell it.
But the smell is going to help you figure out what that is.
joe rogan
I don't know.
william sonbuchner
Does it smell more like land or sea?
joe rogan
Smells more like land.
william sonbuchner
Really?
Okay, so, well, that is whale meat.
joe rogan
Oh, Jesus, dude.
william sonbuchner
Yeah, I'm not sure if that's allowed in the U.S. Whale meat?
Let me explain.
I went to the Faroe Islands about two months ago.
They dry the whale meat, but again, it's been in my suitcase for a while.
You can probably chuck that.
But whale meat is fascinating.
They also eat dolphin there, too, which I wasn't aware that you could do legally anywhere.
joe rogan
Is there a little knife over there?
Where's that little knife?
Yeah, but where's the little knife that Santino had yesterday?
unidentified
I pushed it back over towards you.
joe rogan
There it is.
Thank you.
william sonbuchner
There you go.
joe rogan
So you were saying that they dry this out.
And what kind of whale?
william sonbuchner
It's called a pilot whale.
So this is a very controversial food on the Faroe Islands.
And in fact, if you go there...
You know, I was going there to film, obviously...
If you...
Yeah.
Alright, he's slicing it up now.
joe rogan
And you just eat it, like this?
william sonbuchner
Yeah.
It might leave a little taste in your mouth.
joe rogan
I'm gonna put that aside.
william sonbuchner
Yeah, okay.
joe rogan
I'm gonna think about it.
william sonbuchner
You know, I would say to, like, get the bark off, get the outer layer off, and maybe take a piece from the inside, or not at all.
joe rogan
Okay.
william sonbuchner
So it's very controversial food because people like whales.
joe rogan
Yeah.
william sonbuchner
Whales are smart.
They're cute.
This is something that they've been doing in the Faroe Islands for hundreds of years.
In fact, it's one of the oldest records of any country.
They keep these, they've kept these insane records going back hundreds of years of these, it's called like Grintabap, something like that.
It's like they get the whales and they bring them to shore.
Have you heard about this?
unidentified
No.
william sonbuchner
Fantastic.
So I was just there.
I was hoping to see one in action.
I was told if you see one and you approach them and you film, they will destroy your camera because they've had so many issues with protesters there, among them Sea Shepherd, who's trying to put an end to the wailing.
joe rogan
Yeah.
william sonbuchner
So the whaling they do there is far different from the whaling that you're going to see in a place like Japan.
Japan, I think they're hunting blue whales.
They're hunting whales that are actually vulnerable species, and they're doing it under the guise of research, and they put research on their boat.
joe rogan
Right, but then they're selling the animal.
william sonbuchner
Yeah, and then they sell it, oh my gosh, and some people there.
I mean, somebody took me on a market tour in Japan and they're like, well, the meat is left over.
They don't want to waste it after the research.
So they sell it here.
And I'm like, you buy that?
You believe that?
And she did.
So what they're doing is different in the Faroe Islands because they're not going out to sea.
the And so their method of getting the whales is never going to lead to their extinction.
The whales populate the Atlantic and the Faroe Islands is just a tiny small collection of 18 islands in the middle of the Atlantic between like Scotland and Iceland and they've got 50,000 people.
So when a pod of whales comes by and somebody spots them, they kind of sound the alarm.
First of all, they'll get some boats together and try to guide them to one of the bays.
At this point, this is what I love, this idea that everybody is so into the grint, this event that happens, that you could be in your corporate job in a room talking about quarter or four sales, doing your report, pitching to your team, and then you could get a phone call, hey, the whales are here, let's go.
Everybody, when the alarm goes off, if you've got to leave church, if you've got to leave work, you do it, it's understood, yeah, go get the whales.
Really?
Yes.
joe rogan
Even today?
william sonbuchner
Even today.
joe rogan
Corporate jobs.
william sonbuchner
I went to the most normal family's home ever, and I did a fridge tour on Men's Health on YouTube.
And it was all like, here's a whale that we got from earlier this year.
We got about 300 pounds.
It was so interesting.
And this is like the most normal corporate white-collar guy ever.
And so they all get the call.
They go down there because the amount of meat you get depends on how much you help out.
They have a very detailed system for how to allocate the meat.
The process of actually getting the whales though, they steer the whales towards the shore.
Then once they get close to the bay, they start clanging on the boats and making noise and trying to throw off their sonar.
Eventually the whales get close enough to the shore where people can run out from the beach and hook the whales in their blowhole and start pulling them up.
unidentified
What?
william sonbuchner
This is our video that's going to be coming up.
joe rogan
Oh my god, this is horrific.
william sonbuchner
Well, yeah.
joe rogan
Holy shit.
william sonbuchner
That's why it's controversial.
joe rogan
So all of these people, and these people wearing like modern clothes, and I mean, these do not look like tribal people.
They look like anybody that could be in fucking New Hampshire.
william sonbuchner
Yeah, exactly.
joe rogan
And they're just slaughtering these whales.
And they're slicing their necks.
Oh my god, this is horrible.
william sonbuchner
So what makes it horrible to you?
joe rogan
That they're whales.
I mean, just whales to me, it's almost like killing a golden retriever.
william sonbuchner
And I'm not saying you're wrong or right, but I think it's interesting to explore where that ethics exists for each person.
So for you, what is the line for okay to eat and not okay to eat?
I mean, I have eaten dog, but I wouldn't probably eat it again.
And I'm not that into it.
But we all have these lines that we create.
For ourselves.
So where's the line for you?
joe rogan
It's a good question.
My friend Steve Rinella, he went to Guyana, and the tribespeople there were eating monkeys.
And they cooked, I think it was Guyana.
william sonbuchner
I ate monkey this year.
joe rogan
And he said it was like smoked turkey, like the way they do it.
Like, that's what it tasted like.
unidentified
Oh, wow.
joe rogan
And he said it was just...
There was a part of you that's like, what the fuck?
Like, we're eating a primate?
Right.
Like, this is intense.
I'd probably eat a whale before I'd eat a primate.
william sonbuchner
Yeah.
I mean, I did something similar this year with the headzabe.
But just to finish about the whales...
joe rogan
Yeah, Bolivian Jungle with Tsunami Hunters.
How do you say that?
william sonbuchner
Cimane, maybe?
joe rogan
Cimane Hunters and We Ate Monkey.
Only got 35 likes.
2014. What if he shadow banned?
william sonbuchner
After...
Yeah, so, I mean...
No wonder people...
No wonder it's controversial.
No wonder people get upset.
joe rogan
Yeah.
william sonbuchner
Because it's in your face.
It's not like a slaughterhouse.
joe rogan
It also looks like so many whales.
It's not like a couple.
william sonbuchner
However many whales they can get is how many they kill.
And so once they bring them onto the beach, they have this tool they use to kind of go into their spine quickly.
And that severs the spine and it kills them pretty much instantly.
And then from there, it's just about moving them around, cutting them up, portioning up the meat, and then...
You get a portion of the meat depending on how you helped.
If you had a boat, you might get more.
If you're just cutting stuff up, you might get less.
It's a fascinating system.
I understand why it upsets people, but it was interesting.
There's so many documentaries like this, the footage you just pulled up.
The difference is nobody ever goes to their home.
They just end it there.
Isn't this terrible?
Look at the whales.
And so I actually got to go into someone's home, look in their freezer and eat a whale meal that they prepared and experience that with them.
And I guess my biggest takeaway was it's so different from any other animal.
It's got a big layer of blubber on the outside.
There's skin, which is about a quarter of an inch thick.
And then the blubber must be, I don't know, three, four inches thick.
And then it's just protein, this dark red protein after that.
And there's no taste you could compare it to.
And so it's not like, well, you know, just eat chicken instead.
Just eat beef instead.
You cannot replace whale meat.
You can only take it away.
And it's a tradition that they've had for hundreds of years at this point.
So I understand why they...
I don't really want people's opinions or points of view when it comes to this.
And my biggest thing in going there was finding out, is this sustainable?
And from everything I could see, it seems this is sustainable.
It's something that they could keep doing long term because they're not going out into the ocean to seek out whales.
And so I kind of get why they do it and why they're going to keep doing it.
joe rogan
Well, I get why they're doing it if you think of the fact that these people have lived in this island for who knows how long, probably thousands of years, right?
unidentified
Right.
joe rogan
How long have they been there?
And that was probably a main food source to keep them alive for a long time.
william sonbuchner
Yes, and the weather you see there, I mean, it's very rainy, not a lot of sun.
They're not growing a lot of crops.
They're growing basically potatoes, they got sheep on land, and then they just have very rich seawaters.
unidentified
Right.
joe rogan
There it is.
Oh yeah, really in the middle of nowhere.
So it's between Norway and Iceland, right in the center.
Wow.
And you said there's thousands of people live there?
How many thousands?
william sonbuchner
50,000.
joe rogan
And, you know, cities there?
Is there a city?
A village?
william sonbuchner
Yeah, I mean, they have a capital.
About half the population is in the capital.
I mean, but it just looks like a cute little village.
It doesn't look like...
It's no metropolis.
joe rogan
And how do they prepare whale?
Do you have a video of you eating whale?
william sonbuchner
Oh, sorry.
It's coming out this Sunday.
joe rogan
Oh, okay.
There you go.
Sneak peek, folks.
So, when you ate it, what was your thought when you were eating this?
unidentified
Um...
william sonbuchner
I... I guess I wanted to try to identify how it tastes so I could convey that to the audience.
It tastes very beefy.
I didn't really have...
joe rogan
Beefy?
unidentified
Yeah.
joe rogan
Interesting.
Well, it is a mammal.
william sonbuchner
It is a mammal.
And it breeds air.
It just happens to eat a lot of fish.
joe rogan
And so how do they prepare it?
william sonbuchner
You know, it's so funny.
They had a couple different preparations.
I'm trying to remember now.
They had a way of almost like they put it...
It's almost like a chicken fried steak where they were simmering it in oil and they created this like thick gravy around it.
I think they maybe even put some beef bouillon or beef like flavoring on it.
And it just came out looking like a big flat steak.
And yeah, I wonder if you tried it, you wouldn't be like this.
You would say there's something unusual about this steak, but it looked like a beefsteak.
And the meat is really remarkable because it's almost black.
I mean, you can see it right there.
Yeah.
joe rogan
While I was there- Let's pull it up to the camera so people can see what it looks like.
So this is a pilot whale?
william sonbuchner
Pilot whale.
While I was there, I also tried dolphin meat too.
joe rogan
So what is that?
That's pilot whale with blubber?
william sonbuchner
Yeah.
Yep.
Okay.
So if you look at the plate here, this is like a typical plate that they would have.
And it's interesting because it's like all your macros.
It's like potatoes for carbs.
The black part is the protein.
And then in the middle, that part right there is all the blubber.
It's very thinly sliced blubber.
It's very rich, oily, but it's not oily like pork would be.
It's almost like a more thin oiliness that can dissipate or dilute more quickly in your mouth.
joe rogan
And do they eat it raw?
william sonbuchner
Yeah.
Yes, they have a few different ways of eating it.
I mean, this isn't technically raw, but it's dried, so it's not cooked.
So they have dried, but then of course they cook it too.
And then the blubber you can eat raw.
They slice it, but just like you saw there, they slice it very, very thin.
joe rogan
And so that's just how they get their source of fat because this meat looks very lean.
william sonbuchner
Yeah.
But, you know, it's something that they don't eat every day.
And maybe they eat it once a week.
And they're also very aware of the mercury levels that are in the seafood.
And they want to be careful about that.
And so people like it.
They want to have the right to do it.
The other tricky thing is it's not like...
It happens every day.
It might not even happen once in a year because it depends on if the whales come to the island or not or come near the islands and if they're spotted and if they're able to corral them and bring them into the bay.
joe rogan
So it's just a normal part of their culture.
william sonbuchner
Absolutely.
joe rogan
What is the food that you've eaten that conflicted you the most?
william sonbuchner
Monkey was challenging.
Yeah, so you brought up monkey earlier.
I went to hang out with the Hidzabe tribe earlier this year in Tanzania.
I think you've heard about the Hidzabe, right?
joe rogan
Yes.
william sonbuchner
Just for the people listening, the Hizabe are, I think they're known as the last hunter-gatherers in Africa.
Tanzania, the government there, has an amazing program to help them keep living the lifestyle that they're living.
There's maybe, I don't know, 3,000 to 5,000 still living the traditional way out there.
They're usually in tribes of, let's say, 5 to 10. And they are obsessed with hunting.
Everything is about hunting.
And even when I asked, like, who's the chief here?
Why is the chief the chief?
They say, because he's the best hunter.
And I'm like, really?
Does anybody want to contest that?
No.
They're like, he's the best hunter.
He's the chief.
He makes the decisions.
But, of course, as I've seen with many tribes in Africa, they're very cooperative and they have ways of eating and working together that Ensures that there are no fights or conflicts or reduces the amount that there might be.
So when I was with them, I planned to go there for three days.
I didn't even bring my crew.
We had just shot three different countries back to back.
We got COVID in the middle of it.
And I told them to leave.
I shot it on a phone and a camera and I basically just shot it by myself.
Usually we try to plan our videos a lot, as much as we can, to be efficient with our time.
But in this case, I can't say like, hey, let's go hunting, then you guys will shoot a baboon with your arrow.
I don't know what's going to happen.
And when I show up at their camp, it's so far from anything.
We were in a tiny town, we drove a couple of hours to the base of a mountain, and we hiked for another hour and a half to get to where they were.
I get there.
They bring out a vervet monkey.
So it's this white monkey.
It's the monkey I was talking about earlier that you could shoot for 40 bucks.
It's that right there.
So this guy...
joe rogan
And how do they hunt these?
william sonbuchner
By bow and arrow.
unidentified
Wow.
william sonbuchner
And these guys are incredible because their hunting prowess is on a different level.
And I joined them for a hunt one day and it kicked my ass.
I couldn't keep up.
And so on this day...
It's tough because I'm out of my element.
I'm in a very new place.
I'm trying to figure out how to broadcast my emotions to the camera.
I don't want to be judgmental, but I'm not going to be like, oh, monkey, this is normal and cool.
Yeah, so right here, I've just arrived.
We've switched hats.
joe rogan
What are you wearing?
william sonbuchner
He handed me his hat.
I gave him my hat.
And he presented the monkey to me.
And then soon after this, they get to work.
joe rogan
Is that their primary game species that they hunt?
william sonbuchner
No.
The pinnacle for them is a baboon.
They love baboon.
joe rogan
Really?
william sonbuchner
And I was hoping to see that.
One night they were like, tonight we're going for baboon.
And we did the reconnaissance, like we did the scouting, rather.
And that night they all got high and went to sleep.
joe rogan
What do they get high on?
william sonbuchner
Yeah, I think they get weed from different villages.
They try to trade with other tribes that are out there.
joe rogan
Really?
They get high over there.
william sonbuchner
So I've seen...
This is what I love about doing this show is I've seen so many different tribes, stories, cultures around the world, and I just want to dig into that really specific food part.
And so I've heard...
Oh, who's that really cool artist...
joe rogan
David Cho?
william sonbuchner
Yes, David Cho.
He came here and he talked about the hijabé.
I heard about it from someone else too.
A friend of mine, Mike, who has a YouTube channel called Fearless and Far, he went there before me and I was like, this is incredible.
He went there during the pandemic and I was stuck in Vietnam for a year and I was like, this is incredible.
I want to do what you're doing.
But I want to just do it through the food lens.
What are you eating from day to night?
How are you getting the food?
How are you cooking it?
The way they prepare it is...
It's just, it's nothing about flavor.
It is insane.
So that monkey, let's break it down.
They'll cut his stomach open, gut it, throw the guts in a tree.
Then they throw the whole rest of the monkey in the fire.
Just the whole thing.
Then they scrape a bit of the hair off, but not really.
From there, they cut the arms and legs off.
They throw that in the fire.
Not on a stick or a grill, just throw it in the fire.
The guts, eventually that gets fed to the dogs.
Some of the bones, ribs, and stuff like that will get put in a pot and boiled, and that will make kind of a juice that they can soak up the ugali with, that kind of cornmeal and water.
Yeah, that one right there.
And from there, different people are given different parts of the animal.
So some people are going to eat the arms.
So I ate basically like a wrist and a hand.
joe rogan
These people are going ham.
william sonbuchner
I saw this guy break open the skull, pour out the brain.
And I guess this is when I was the most conflicted in a long time.
Because I was like, right now I could eat monkey brain, which is so Indiana Jones, which is such a wild thing to do.
And I just said, Sonny, this moment's not about you.
You need to observe.
You need to show people what they're doing.
And this isn't your experience to have right now.
joe rogan
So it looks like they're cooking in a bunch of different ways.
They took some of the meat and they chopped it up and put it into water in a bowl?
william sonbuchner
Yeah, in a pot.
So they have a steel pot.
And you'll recognize they do have certain modern things there.
You know, the ugali that they get.
It comes in big bags.
Sometimes they have jeans.
And it's because the government gives them some support.
Oh, that's what you're eating?
Yeah.
So that is the arm and wrist of the monkey.
You can see my face.
I'm trying to process it.
I'm trying to figure it out.
And right here, I'm speculating as to whether or not that's what human tastes like, because that's what I was trying to figure out.
joe rogan
Probably pretty fucking similar.
And so were they adding salt to that?
Is that what they're doing?
william sonbuchner
Yeah.
So salt is the only thing that they cook with that would actually give anything flavor.
But for them, it's not about flavor at all.
It felt like everything with this tribe had to do with hunting and hunting stories.
You could really tell these were the original storytellers.
What I loved about going here is you hear people say, oh man, if I had a time machine, it'd be cool to see how people lived thousands of years ago.
That's it.
joe rogan
Yeah.
william sonbuchner
Everywhere they walked, they could find food.
They would see honey in a tree.
They would pick berries.
They would see sticks that they liked and cut them off.
And they would, when they hang out by the fire in the morning or night, they smoke cigarettes nonstop and they bend the arrows with their teeth to get them straight because they look so perfect.
It looks like, where'd you buy that from?
No, I made it from a piece of wood.
I know how to spot the wood.
And they have different types of arrows too.
So they have an arrow with poison on it that's meant for piercing a bigger animal.
And I saw how they make the poison.
They make it from a tree.
They have this type of tree.
They squeeze, they kind of dig into it, get the pulp from the inside and squeeze it and then cook that down.
And then that, once it pierces an animal, will help kill it faster.
They put it behind the head of the arrow.
But then they also have arrows where it'll look like a wine cork at the end of the arrow.
And that's for shooting little birds, because you're not going to use the same tool.
Then they'll have a little arrow with a hook at the end.
So that would be for some kind of a rodent that likes to go on rocks.
So you hook it, and now you can pull it out when it tries to get away.
So they have a whole arsenal of different arrows in their pack.
And this is all these guys are about.
It's just hunting, day and night hunting.
And they just must get such an incredible rush or dopamine spike from just like conquering the animal.
And the second day, so the first day I get there in the afternoon, I eat the vervet monkey with them.
The second day, it's time to go out hunting.
At the time, I'm in pretty good shape.
It's a bit post-COVID, so that maybe affected me, but we went for eight miles.
I mean, there's no paths.
It's just rocks.
It's trees.
And they know how to dodge.
There's so many sticky trees and bushes.
And these guys, they move like Neo and the Matrix through everything.
And they have no issues.
They're not wearing shirts.
And I'm just getting stuck on everything.
I'm getting poked.
I'm getting stabbed.
I made it...
Before we ran out of water and energy...
I made it about five, six hours, and they didn't get anything in that time except for one small bird.
I had to go back because I lost them.
These guys would be a tiny opening in some shrubs, and they would just go in.
At some point, I was like, I can't fucking do it.
They're so fast.
I go back to camp.
I wait a couple hours.
They show up with something called a clip springer.
It looks like a little fuzzy, cute mountain goat with two horns that go straight out like this.
And what's amazing is they're not like, check it out, look what I did.
They're like, here's dinner.
There was no bravado, at least that I could see, among the men there.
And so that's why we had dinner for dinner that night.
joe rogan
Well, I guess it's because they do it every day.
I mean, that's how they live.
william sonbuchner
I guess so.
And maybe the bravado would come out if they got a baboon and The baboon.
joe rogan
So why is the baboon the prized species?
william sonbuchner
I think they like the taste.
Really?
I think that's literally it.
I think they just like the taste of the meat.
joe rogan
Do they talk about that?
william sonbuchner
Oh, they talk about— They speak English?
joe rogan
You had a translator?
No, no, no.
william sonbuchner
So we had a translator.
What's interesting is they speak a clicking language.
Like, the main guy I spoke to, his name was Chaba, and there's another guy called, like, Gufufu.
And they speak in this amazing clique language, and they do a lot of impersonating, and they'll talk about the arrow, and when they talk about the arrow, they'll go like this with their elbow, point their elbow out like a bow, and so it's kind of half sign language, or just very, there's a lot of gesticulations and speaking going on at the same time, and I had a translator, this is...
joe rogan
Can I hear what they sound like?
unidentified
And then they ambush, and then they go to hunting.
Wow!
Their favourite is the baboon.
It's traditional for them.
If maybe they go to hunting, they hear the sound of the baboon.
And they ambush.
Wow.
joe rogan
Yeah.
What's that, James?
unidentified
It was two voices.
You could hear the translator.
joe rogan
Yeah.
william sonbuchner
What's funny about the translator is his English felt limited sometimes, so I was like, hey, man, are you better at English or at the click language?
Oh, way better at the click language.
Wow.
joe rogan
I was like, really?
william sonbuchner
He's like, yeah, I grew up next to these guys.
He didn't say it like that.
But, um...
joe rogan
And so this is their homemade bow and arrow that they have?
william sonbuchner
Yes.
Yeah, and so obviously the pots, the steel, that stuff's given to them, but most everything else is homemade or of their own making.
joe rogan
Wow.
How many days were you there with these folks?
william sonbuchner
Three.
joe rogan
And how often do they get a baboon?
william sonbuchner
So maybe once a week or every couple weeks, which was astonishing to me because it's like, are there really that many baboons out there to get?
joe rogan
So it seems like their primary food source is primates.
william sonbuchner
So it's a number of things.
Yeah, it's monkeys.
It can be birds.
It can be rodents.
The cliff springer you can see in a different episode.
On the third one, on the right, you can see the cliff springer.
And so they can get antelope, small antelope.
There's a number of different creatures that they can get.
Yeah, that's a cliff springer right there.
So that's, I mean, that's a pretty impressive size.
And, you know, they don't have refrigerators, so...
Right there, she's tasting the poison.
The poison is bitter and if she can taste it, she spits it out and cuts that part out.
So they've used the poison there, and it's her job as kind of the granny of the group to make sure she gets the poison parts taken out.
joe rogan
And do they form their own arrowheads?
I see these homemade arrowhead-looking things.
william sonbuchner
So my understanding is that there's a tribe next to them who's not Hidzabe.
The Datoga tribe was near them.
That's where the ladies kill and eat the liver, sorry, the cow and eat the liver and blood.
They will trade with that village.
I'm not sure exactly what they're trading, but they will trade arrows for something else, maybe for meat or for something else.
joe rogan
How often do they come in contact with Westerners?
william sonbuchner
So that's a good question.
It would be hard for me to say.
joe rogan
They seem super comfortable just letting you hang out and eat with them and share their food.
william sonbuchner
It's not the first time that they've done this.
And that's something I revealed in our final episode because I didn't want to make it seem like, oh, I've had this cool experience and no one else has done this before.
Of course, it's part of a package that's available in Tanzania.
So people can pay...
I mean, I paid about $5,000 for the experience total, and that included having a tent and the guides and stuff like that.
unidentified
Oh, wow.
william sonbuchner
You have the option.
If you want to sleep on the ground with them, you can.
I was like, I'll take a tent.
I'm good with that.
And so I'm guessing they probably have a dozen or maybe a couple dozen a year, but...
joe rogan
And so the people that are just listening, these people are wearing animal skins.
I mean, these are skins from animals that they've hunted.
They really are living like people lived tens of thousands of years ago.
william sonbuchner
Yeah, this is no bullshit.
And I filmed a lot of stuff in Africa.
The thing with shooting in Africa, not to generalize too much, but with some countries, if you're dead set on shooting something, someone's going to convince you that you can shoot it, and they're going to tell you that you can, and they're going to try to set something up, whether it's authentic or not.
This is the real fucking deal.
And these guys are just incredible.
They're badass.
And it was...
joe rogan
Did you ask them how they make their clothes?
How they make these animal skin clothes?
william sonbuchner
No, I didn't.
joe rogan
Because they're all...
I mean, this is so wild.
Because they're really wearing what you would have expected people to live pre-history.
william sonbuchner
Right.
joe rogan
What they would expect it to wear.
william sonbuchner
Except for the pants.
joe rogan
And how do they get the dogs?
They have so many dogs.
william sonbuchner
Right.
So that's another big part of their hunting is that they have about 12 different dogs there.
Of course, the dogs really come in handy because they can help rustle up rodents.
They can go after animals.
They can try...
Oh, warthogs is another thing they can get.
They can get...
Or wild boars out there, too.
So, the dogs...
It's interesting because the night before hunting, they don't feed the dogs.
The dogs are watching them eat this monkey and they're like, come on, dude, how about a little bit of monkey for me?
They're like, no.
They need to be hungry.
They need to be eager for the next day.
And then, that night, they got food.
And so they get some meat, they usually just get the intestines, and they get a lot of that ugali.
joe rogan
The dogs eat the ugali as well?
william sonbuchner
Yeah.
joe rogan
And so what are they hunting here?
william sonbuchner
So right here they just saw some kind of a rodent crawl into the rocks, and they're trying to pin it down, but it's escaped at this point.
joe rogan
Now, is there an over-hunting problem in these areas?
Like, do they have a lack of certain game species because people have killed too many of them?
william sonbuchner
So, that's a great question.
I think, and that's what I wondered when I was going there, too, because...
joe rogan
Because that's what David Cho had said about one of the reasons why they hunted primates so much.
william sonbuchner
Well, I know that they like primates, and I'm not sure if that taste has been shaped by what's available.
The government has been instrumental in preserving this way of life.
And if you went to a thousand years ago, the difference would be that they would be nomadic and they would be able to follow the animals.
Now, they're still nomadic to a point, but they still have a small designated region within which they can hunt.
So that is the issue.
Now there's fences, there's roads, there's all these obstructions within the country.
And so when the dry season comes, the animals will naturally move to where there's more water, where there's more grass to graze.
And these guys can't follow the animals.
They have to stay within a big space, but still, it's drought time now.
And so the government, what they do is they might go shoot a...
Wildebeest, something like that, they'll drop off more grain and say, here's an animal, here's some food to hold you over until the rainy season or until the animals come back again.
And so I think part of that deal is, like, you guys hang out with tourists with their bandanas once in a while, and then we'll help you out.
We'll give you some food and some game meat when times are tough.
So it seems like that's the deal that's been struck between the two.
joe rogan
And so that's why they take Westerners on these little adventures.
william sonbuchner
Yeah.
I mean, it could be anybody.
joe rogan
But it seems like they're accustomed to having people around them.
william sonbuchner
Certainly, yeah.
joe rogan
That are from other countries.
Yes.
And so when you're around them, how many different things did you eat?
You ate the monkey, you had some of that mountain goat?
william sonbuchner
Yeah, the Clipspringer, I had some of that.
There wasn't, let's see, they had a little bit of a, they had a tiny bird, and they had a, some kind of a rodent, I forgot what it was called.
joe rogan
So it's tough living.
william sonbuchner
Yeah.
joe rogan
It's touch and go.
They don't always seem like they get enough food.
william sonbuchner
Yeah, and to preserve it, so the Clipspringer lasted a couple days.
It was good and bad.
It's like I'm glad we had something big and I'm glad they had food, something big for the video.
But then like the next day is like day off.
They throw half of the Cliffspringer in the tree and they'll eat it the next day.
My first night sleeping there in the tent, I heard these crazy sounds just like, And the next day I was like, hey, what the fuck was that last night?
And they said, well, that was a hyena.
A hyena came to camp.
Have you seen a hyena in person?
joe rogan
No.
william sonbuchner
Yeah, they're like big, ripped, nasty, gnarly beasts.
And I've seen them because I did in Tanzania.
I also went on safari.
And you wouldn't want to be face-to-face with one.
They look disgusting and brutal and intense and strong and brutish.
And the dogs will chase them away, but you can see also the dogs have scars from hyenas, from baboons, from the different animals there that they come in contact with.
What's funny, you know, it's just such a different way of life.
I remember when I first moved to Korea and I came back to Little Minnesota and my friend's mom was like, Hey, Bill, my real name's Bill, don't tell anyone.
Hey, Bill, do you find when you go around the world that, you know, we're just a lot more alike than we are different and we're all just kind of the same?
I was like, absolutely not.
No.
Of course, we have similarities as humans, but that's what I like about visiting these different people is just seeing what's so different about them.
And so my guide there, who wasn't Hidzabe, he said, hey, you should ask them, what do they do if somebody dies in the tribe?
What do they do?
It's a dark thing.
He knows it's gonna be a dark answer.
And so I ask, and they go, yeah, just like, throw their body on the cliff or something.
unidentified
Wow.
william sonbuchner
Just like, throw them to the side.
I'm like, alright, farewell.
joe rogan
Wow.
william sonbuchner
Yeah.
Different way of life.
joe rogan
What do they do if there's an injury?
william sonbuchner
So my guess is that they know which medicines to use naturally.
joe rogan
What about broken bones or anything like that?
william sonbuchner
Yeah.
I didn't think to ask, but I'm not sure.
joe rogan
I mean, these people are in this really difficult terrain and they're chasing after animals.
God, I imagine there's some injuries.
william sonbuchner
Yeah.
joe rogan
They look very athletic, though.
They look like these people are in great shape.
william sonbuchner
Oh, yeah.
No, I was dying.
I had my Apple watch on to track my steps.
My heart rate decided to charge it out there.
Through the roof.
Yeah, we brought batteries and stuff out there.
And these guys, they're not breaking the sweat.
They're not breathing heavy.
They just know the land.
They know how to move.
They know how to walk.
joe rogan
And so when they talk about baboon, that's the big thing.
That's the number one thing that they like.
And they talk about it because of the taste?
william sonbuchner
I think it's about the taste.
So that's one of the crazier things that I got to see this year.
joe rogan
Didn't you want to try baboon?
william sonbuchner
I did want to try it, and I would have tried it, but they didn't get it.
I can't really influence what they're doing.
joe rogan
That might be the only primate that I would be interested in eating, because it seems like it's...
Partly a primate and partly a dog.
Like hyenas are weird.
Or excuse me, baboons are weird.
william sonbuchner
Yeah, they got crazy teeth.
joe rogan
Yeah.
william sonbuchner
Like fangs.
unidentified
Yeah.
william sonbuchner
Yeah, and so they either hang out in the baobao trees or in these cliffs where there's a lot of little kind of places they can hide.
And so we scouted the area and we saw like baboon shit there.
And so like they were, again, we were hoping they would go back that night, but they didn't.
joe rogan
So the baboons must be aware also that they're being hunted by the people.
unidentified
Yeah.
william sonbuchner
That's something they also have to be careful for because they said if they overhunt, then the baboons will move their camp completely.
So they are aware of that and they won't take too much.
joe rogan
Interesting.
Wow.
So was that like the most intense, intensely foreign, I guess probably the best word, experience that you've had, like eating?
william sonbuchner
Maybe, although it's still not the worst food I've ever had.
I've had worse than that.
joe rogan
What's the worst?
william sonbuchner
Well, it doesn't sound that remarkable, but stingray liver is disgusting.
joe rogan
Where'd you have that?
william sonbuchner
In Vietnam.
There's a place in Vietnam on the coast called Vum Thao.
So I live in Ho Chi Minh City or Saigon.
And two hours from there, you can go to this coastal city and you can get Stingray.
And we were doing...
Oh, this is like mid-pandemic.
I was so lucky during the pandemic that we had about a year where there was no...
Like when everything was going to crap here in the USA, we had like a whole year where no one was even wearing masks because they locked it down early.
And it didn't spread, fortunately.
And so during that time...
I didn't stop shooting.
I have no reason to stop shooting.
We can still move around.
And so we did a whole series just about eating different animal organs.
Okay, today we're going to eat four different types of animal hearts.
And then eventually four different types of animal livers.
And one of the livers was the stingray liver.
It's kind of like the bile.
It's just like...
It has minerality of the ocean.
joe rogan
There it is.
william sonbuchner
You're so good with the cliffs.
joe rogan
Jamie's the best.
william sonbuchner
And it is so biley and bitter.
joe rogan
That dude looks very pleased, though.
william sonbuchner
Yeah.
joe rogan
He looks like, oh, we got the good stuff.
And so this is something that's prized by them?
william sonbuchner
I wouldn't say this is even commonly eaten in Vietnam.
joe rogan
What the fuck is that thing?
william sonbuchner
Oh, that was a...
joe rogan
Whoa!
william sonbuchner
Yeah, monkfish.
That's right.
joe rogan
Look at that thing.
Back up a little bit.
william sonbuchner
In contrast, the monkfish is famous for its liver.
They have one of the best livers in the world and it tastes like foie gras.
It's the foie gras of the sea.
joe rogan
Really?
william sonbuchner
Yes, it's incredible.
And that's something that I tried in Japan.
joe rogan
And so this is the stingray liver.
And how are they preparing the stingray liver?
william sonbuchner
They put it in a hot pot and then whatever this is.
I think maybe they braced it or boiled it for a while.
joe rogan
That dude you're eating with, he doesn't even look excited.
william sonbuchner
So that's my buddy Calvin.
And he seemed to like it a lot more than I did.
I can say that.
joe rogan
And so what's it with that?
Capers?
What is that with it?
william sonbuchner
Yeah, yeah, that's right.
joe rogan
And so what does it taste like?
william sonbuchner
Or is it pepper?
Maybe it's pepper.
I don't know.
I can't tell from here.
So it's just mushy and bile-y and it's squishy in a way where you can feel like, am I eating pieces of the ocean floor right now?
I just really didn't enjoy it.
And I didn't feel bad.
You know, usually I might feel bad, but it's like this is not the chef's fault.
This has nothing to do with the cooking, the style, the country, or the culture.
I just don't like that body part of that animal.
joe rogan
And is this on the menu there normally?
Yes.
william sonbuchner
Yeah, definitely.
I mean, this is a Stingray restaurant.
Stingray's delicious, and you wouldn't think so.
joe rogan
Oh, I've had Stingray before.
william sonbuchner
Oh, you have?
joe rogan
Yeah, I had an Italian restaurant before.
Skate.
It's basically the same thing, right?
unidentified
Yeah.
joe rogan
Yeah, it was very good.
Very interesting fish.
william sonbuchner
At some point, we should talk about the Mad Honey.
joe rogan
Yeah.
Yeah.
Well, that's how you and I got in touch recently.
william sonbuchner
Right.
joe rogan
Yeah.
You saw us talking about mad honey on the show and you reached out and said, I'm actually right now harvesting mad honey.
william sonbuchner
Yes.
joe rogan
You sent me a photo of you actually doing it right there.
william sonbuchner
I'm going to grab some from my bag right now.
joe rogan
Okay.
And this mad honey, you were in Tibet?
Is that where you get it from?
william sonbuchner
This was in Nepal.
joe rogan
Nepal.
william sonbuchner
Very close to Tibet.
This is it.
Now, this looks like store-bought honey, because there's a label on there.
What that truly is, is I transferred the honey to this grocery store bottle, so if I went through customs, I wouldn't have any issues.
joe rogan
Good move.
william sonbuchner
But that is the same honey I showed you in the video.
So if you look at it, you can open it up.
You'll see a couple things.
You'll see it's a little bit more liquidy than typical honey.
Typical golden, you know, in the bottle shaped like a bear honey.
joe rogan
And this is supposed to be the honey that makes you trip balls?
william sonbuchner
Yeah.
joe rogan
Does it?
william sonbuchner
So I think we should try it in a moment.
joe rogan
In a moment?
william sonbuchner
Are you willing to try it?
joe rogan
Yeah, I'll try it right now.
william sonbuchner
Don't try it right now.
joe rogan
Okay.
william sonbuchner
Okay, hold on.
A little bit of build-up, a little bit of backstory.
Sorry, I'm very controlling.
joe rogan
It's okay.
william sonbuchner
So you see it's soupy.
You see it's red.
I went to Nepal.
Some people know how this works already.
I just think we should explain where the honey comes from.
The honey comes from these cliffs.
There's different places around the world.
joe rogan
Do you have a video of you doing it yet or is it not released yet?
william sonbuchner
Not really soon.
joe rogan
We can find a video of them harvesting mad honey because it's really fascinating how they have to do it.
william sonbuchner
Yeah, so it was about maybe a 12-hour drive from the capital of Kathmandu that we went to this village of maybe 500 people and we joined these guys as they collected the honey.
And they don't have like honey boxes.
The honey is on the mountain sides.
And they basically risk their lives taking these ladders.
They have these ladders, these rope ladders, and the reason they need rope ladders is because they need to be able to hike sometimes up to several hours to go to where the honey is.
unidentified
Whoa.
william sonbuchner
The honey's not conveniently located.
It's located wherever the hell the bees put it.
joe rogan
Keep playing it, Jeremy.
william sonbuchner
And so they take these rolled up ladders and they string it on the cliff.
They climb the ladders or descend from the ladders.
And then they have to carefully use these long sticks to cut the honeycomb off of the mountainside.
Before doing that, they put some pegs into the honeycomb.
So this is like a big, flat, protruding honeycomb coming from the mountainside.
And then eventually they cut it off and they lower it down.
The people...
On the bottom, then collect the honey and they can start to process it.
So, there's a couple things that are interesting here.
One is, like, the collection process, which is dangerous and just kind of unbelievable.
I mean, one of the scariest...
You see all these bees here.
I had to wear the bee hat.
Everyone...
Nobody messes around.
Everyone wears the bee hat.
As soon as they get the smoke going, these bees go insane.
And you see...
Thousands of bees stinging the shit out of everything and everyone, trying to get through people's clothing.
And, you know, when bees sting, their stinger comes out.
So it's all just a kamikaze mission for all these different bees.
joe rogan
And so all these people are getting stung.
william sonbuchner
So they had the appropriate clothing.
My guide, who wasn't used to being there, got about four bees inside the hat, and that's never what you want.
And so their solution to that was to reach to his hat inside the net and pinch the bees inside.
Rather than trying to get them out, they just killed him inside.
And so when they got the honey, for example, you can see here they're dumping it out of the basket.
There's going to be tons of bees and honey mixed together.
When I flew my drone there, I landed the drone and it was wet with bee body parts.
I must have shredded a thousand bees just with my drone.
So they are on the defense.
And before you go there, before you put the smoke, the honeycomb is black because it's completely covered by the bees.
But after the smoke comes up, it reveals the actual yellow honeycomb underneath.
So that's one interesting aspect to this.
joe rogan
So the smoke is to try to calm down these bees, right?
william sonbuchner
To repel them, to make them leave.
joe rogan
So how do they do that?
They start fires at the base of the cliff?
william sonbuchner
Yes.
And these guys are so badass.
They know how to start a fire and basically put it into a makeshift backpack and then carry it up.
unidentified
Oh boy.
william sonbuchner
So they're carrying smoke on their back and then dumping it at the base of the cliff.
And then the smoke goes up and then the bees go insane from there.
joe rogan
Is it because the bees know?
Are they accustomed to people trying to steal their honey?
william sonbuchner
I do think it puts them in a defensive mode.
But also, just like a lot of insects don't like smoke.
So it's like...
They know they have to leave because there's smoke, but they want to protect the hives at all costs.
So that's one aspect.
The other aspect is the hallucinogenic lightheaded effects that are purported to come from eating the honey.
So how does that happen?
The bees collect, I forget if it's nectar or pollen, from certain types of flowers that grow there locally.
These flowers have some kind of chemicals inside.
It creates a neurotoxic effect in your brain when you eat it.
So I interviewed a villager.
This is why I want to build up a little bit so you can see how gung-ho about trying the honey you still are, but I think we should still absolutely do it together.
I went to a villager there.
I was thinking everyone's just going to be jacked up on honey all the time, and it's a great time.
And so I talked to this guy.
He was the one who owned the cliff where the honey is.
And I said, how often do you do it?
He goes, I did it 20 years ago.
That's the last time.
I said, can you walk me through the experience?
He said, I took a lot and I couldn't walk for 24 hours.
I said, oh, you couldn't walk.
Okay.
That's pretty extreme.
I've heard similar stories from people while I was there and it seemed interesting because at least in the village I went to, I know it's different in different parts of Nepal, but at least where I went, people seemed like I've done it and I'm good.
And they didn't really want to do it much more.
So why are they collecting it?
Well, there's a big market in places like Japan and especially Korea, they said, where people want to buy the honey and eat the honey, which is interesting because I looked it up and it's actually illegal in Korea, it said.
So this brings me to...
That day I tried a bit.
I tried about a spoon.
And I got scared about trying too much because we still had to hike an hour out of there, then a three hour drive.
I'm like, I need to use my legs.
But my brother, my brother joined me, my brother Scott joined me at a hotel in St. Cloud recently about a week and a half ago.
And he knew I had the honey because I talked about bringing it here.
And he's like, I want to try the honey.
And he's a bit of a hater.
And he's like, it's fucking honey.
What's going to happen?
unidentified
Yeah.
william sonbuchner
And I gotta go to bed, because I got work to do the next day.
And so I'm in his room across from mine in the hotel, and I give him a couple spoons, and I'm like, you should just do a couple spoons, wait 30 minutes and see how you feel.
He goes, uh, yeah, no, just give me more, you're going to sleep soon, just give me more, if I want more, I'll take it.
So while I'm still there, he takes more, maybe five, six spoons.
Then I go, alright, I gotta go to bed, have a good time, let me know.
Actually, I said, why don't you text me the effects during the evening, and I'll know what to expect when I do it.
So here's what he said.
I've got his text right here.
Feels good.
Warm.
Warm breath.
He goes on.
Totally legit.
Alright.
Hater vibes.
Gone.
My body's on fire in a very positive way.
It's weird.
My scalp feels hot.
My muscles tingle.
So far good.
Might get nauseous.
Take less.
I can't tell.
Not good.
Regret.
Very bad.
Just don't.
Stupid.
I keep hoping I'm done.
I'm so sick.
At 540 AM, I should maybe eat a banana.
So, that's my brother.
joe rogan
So how much in total did he take?
william sonbuchner
Six spoons.
Six of...
This spoon.
I brought this spoon because I needed a measurement system that was accurate.
I'm like, I need to know exactly which spoon you used.
joe rogan
A basic plastic ice cream spoon.
william sonbuchner
Yeah.
And so this is not a deep, big spoon.
This is not a tablespoon.
joe rogan
You took six of those.
william sonbuchner
Yeah, about six.
So, I think we should try it out.
Sounds like shit.
joe rogan
Sounds terrible.
william sonbuchner
No, but if you do too much, it's shit.
joe rogan
Are you sure?
william sonbuchner
We gotta find out, Joe.
joe rogan
But do we have to find out here?
How long does it take?
The show will be over before we really feel it.
william sonbuchner
How much time do we have left?
unidentified
I don't know.
joe rogan
As long as we want, really.
william sonbuchner
Why not try a little bit?
joe rogan
Okay, let's try a little bit.
william sonbuchner
Try a little bit.
I don't know if you want to share this plastic spoon.
I also brought these.
These are a little bit deeper.
unidentified
Okay.
joe rogan
I think I should use a regular spoon.
william sonbuchner
Oh, this one?
joe rogan
It doesn't matter.
I was going to use the spoon that was used.
william sonbuchner
Okay, so you gotta mix it up first.
joe rogan
Okay.
william sonbuchner
Mix it up real good.
I mixed it up before coming here, but it separates.
I'm not sure what's separating in there.
joe rogan
It's very liquidy.
It's very different than honey.
Like regular honey.
I'm just gonna have a little bit.
unidentified
Does it smell like honey?
joe rogan
Yeah.
It tastes like honey too.
william sonbuchner
Do a whole spoon.
joe rogan
No.
I'm going to do a half spoon.
william sonbuchner
Okay.
You got plans tonight?
joe rogan
Yeah, I got a show I got to do.
I can't have fake legs.
My legs aren't moving.
william sonbuchner
Fake legs.
joe rogan
Wow, it feels weird.
william sonbuchner
Yeah, so don't drink any water.
I'll take a little bit too.
joe rogan
It definitely feels different than regular honey.
william sonbuchner
I think I took too much.
joe rogan
Yeah?
Let's find out.
unidentified
So...
joe rogan
You want to put the lid on it?
william sonbuchner
Sure.
I'll leave this one here for you.
joe rogan
Thank you.
william sonbuchner
You can try it on your own time.
unidentified
Uh-oh.
william sonbuchner
The first thing I experience...
joe rogan
You don't want to leave me alone to try things on my own time.
I've gone down dark roads.
william sonbuchner
Do you feel anything?
Because right away, I feel it in the back of my throat.
joe rogan
Yeah, I feel it in the back of my throat.
william sonbuchner
It feels itchy.
Like I want to cough, I want to clear my throat.
joe rogan
Yeah, it's almost got like a...
It's not hot like hot peppers, but it's got like that feeling like you're reacting to it almost like a hot pepper a little bit.
Like a whoo.
Yeah.
william sonbuchner
Yeah, like I want to cough when I have it.
Sorry.
So I'm told, at least by this guy in the mountain in Nepal, Don't drink any water.
unidentified
Why?
william sonbuchner
He's like, you're just going to want to drink more and more water.
And look, I don't know if this is like a redneck, like mountain bro-speak, bro-science.
But he said, if you...
Sorry.
Yeah, I'm feeling it.
At least here in my throat, I'm feeling it.
joe rogan
How did your brother feel after it was all over?
william sonbuchner
So this guy said, if you drink water, you're just going to want to keep drinking more and more water and you'll never stop drinking water and it'll make you more sick.
I don't know.
So my brother felt hungover the next day.
He felt stiff.
He said that, so what happens is it can lower your blood pressure.
And I think that's what makes it difficult to move and to walk.
So your next question might be, why the fuck do people want to take this?
joe rogan
Right.
william sonbuchner
I don't know.
I couldn't figure it out.
And so I think maybe in the right dose, like too much of anything is bad.
A little bit of cough syrup, great.
The whole bottle, I did that one time.
Huge mistake.
You know when you watch the news and they're like, hey, kids are doing this and they shouldn't be.
And you're like, fuck, you can get high from cough syrup?
I was like, I'm going to do that.
And I did it and it was like the worst 24 hours of my life.
I think a little bit of honey in your tea at night might calm you down.
It might be soothing.
I'm not sure.
But to me, it's unclear why people are into it.
Folks in Korea seem to like it a lot.
At least that's what I learned in Nepal.
joe rogan
So, what's the recommended dose?
william sonbuchner
Yeah, that's the tricky part.
joe rogan
There's not one?
william sonbuchner
There's not one, and then there's no...
There's no way of figuring out how potent...
It's not like when you buy marijuana edibles, you can figure out how many milligrams are...
joe rogan
Can you really?
william sonbuchner
Well, at least it's a rough estimate, right?
joe rogan
Here it says, Mad Honey has been commonly used as an aphrodisiac, sexual stimulant, and alternative therapy for gastrointestinal disorders, peptic ulcer disease, dyspepsia, and gastritis, and for hypertension for a long time.
See what the recommended dose...
Of Mad Honey.
So they're selling a bunch of Mad Honey online, but is that real or is a lot of it phony baloney?
william sonbuchner
It's hard to say.
And, you know, that's the trouble I had even when I was there.
And luckily I had a fixer, a local producer who I could really trust.
And he said it's a real deal.
And I trust him.
As soon as I tried it, I felt something like, you know, I felt it in my throat.
I felt, did you feel your face get a little bit warm or flush?
No.
Maybe it didn't take enough.
joe rogan
Maybe.
Hopefully.
william sonbuchner
But hopefully.
jamie vernon
I don't know if this is the place, but madhoney.net says one to three tablespoons.
joe rogan
Mmm.
But please read carefully.
Each of us is unique.
Our body chemistry, genetics, tolerance, lifestyle, and environment makes us all very different for every person.
Finding the appropriate madhoney amount is a personal, individual process, and as such, there is no one-size-fits-all dose.
unidentified
It's like edibles.
joe rogan
Yeah, I like edibles.
Jamie can eat edibles all day long.
unidentified
Yeah, I could probably have the whole jar.
william sonbuchner
Yeah, you should try it.
unidentified
I don't think so.
william sonbuchner
I'm going to leave it here.
I have two jars.
I have one in my suitcase.
I don't know what I'm going to do with it.
Maybe I'll find this perfect ratio, and it'll be the perfect sleeping aid.
But I do think there's probably a lot of bullshit online, because how hard would it be to take this, mix it with 10 gallons of honey, and be like, yeah, it's mad honey.
Whatever, put a little red dye in there.
joe rogan
Yeah, our friend the beekeeper, Erica, what's her last name?
Sorry, no worries.
We had a local beekeeper on recently.
It was really fascinating, very interesting conversation.
And she was saying that a lot of honey that you buy, particularly honey from overseas, is not really honey.
It's like partly honey, but they mix it in with corn syrup and it's just to make it cheap.
Erica Thompson.
william sonbuchner
Just like maple syrup, I think most of the honey in the U.S. is...
That, like, corn syrup.
joe rogan
Most of it?
Really?
william sonbuchner
I think so.
But that's based on fucking nothing.
That's just my intuition.
joe rogan
She said you have to buy local honey.
Buy local honey from local beekeepers.
william sonbuchner
I totally agree.
joe rogan
That's the way to do it.
Yeah.
william sonbuchner
Yep.
So, that's it.
But you feel good now, right?
joe rogan
Yeah, I feel fine.
william sonbuchner
Is there a time where you would try more to see what it did?
unidentified
Yeah.
joe rogan
Yeah, I'll try more if I get out of this, okay?
william sonbuchner
Oh, I think you'll be fine.
I think you just kind of taste it a little bit.
joe rogan
Yeah.
So, you know, I'll try a full tablespoon.
william sonbuchner
For me, when I had it in the mountain, I didn't hallucinate, but lights seemed a bit more vivid.
And, like, if I looked at lights, like the lights behind you and looked away, they were still kind of in my vision.
joe rogan
It's just fascinating that the locals are like, yeah, I did it 20 years ago.
I'm good.
william sonbuchner
Yeah.
Well, right.
And that's what made me even more apprehensive about trying it.
Yeah.
joe rogan
But there's a big market for it.
william sonbuchner
It seems to be a big market.
What's interesting about the market is you cannot increase supply.
Supply is supply.
So demand can go up, price can go up, but they can't really get more bees to make more honey.
joe rogan
Right, and it's probably something you can't really farm.
william sonbuchner
Yeah, exactly.
jamie vernon
Seems like Turkey is another place where a lot comes from.
unidentified
Correct.
joe rogan
Gathered by beekeepers, braving forest full of bears in the Karkar Mountains above the Black Sea in Turkey.
Their native species of rhododendron flowers produce a potent neurotoxin called graham toxin, which can affect the nerves, heart, and respiratory system.
If bees feed on enough rhododendron nectar, the mud-red honey they produce is said to have a sharp scent, bitter taste, and a trippy high.
william sonbuchner
Yeah, or it can just make you completely fucking sick at a Kellyanne in St. Cloud.
joe rogan
So your brother felt, it seems like your brother had a good beginning of his trip.
william sonbuchner
Yeah, so he had a sweet spot for about 22 minutes.
Where he's like, this feels pretty good.
joe rogan
10 hours of fuck.
william sonbuchner
He was dry heaving, vomiting, he was sleeping on the floor next to a bucket.
He was in rough shape.
unidentified
This is what the guy says for first time users.
joe rogan
The high lifts you up and throws you down.
william sonbuchner
Oh boy.
Yeah, so I think a little bit.
I think a little bit is the trick.
joe rogan
Maybe.
We'll find out.
Maybe a little bit sucks, too.
Maybe it's just one of those things like, what are people doing?
william sonbuchner
Yeah, why are they taking this?
joe rogan
People out there huffing paint, you know?
william sonbuchner
I would like to ask you something unrelated.
joe rogan
Please.
william sonbuchner
At the risk of sounding like I'm looking for validation, I'm curious what you find appealing about the show.
joe rogan
Well, I'm a huge fan of No Reservations and Anthony Bourdain and I love Andrew Zimmerman too.
I love looking at different cultures and how they eat and what they eat and why they eat it.
And I love different ethnic foods.
I love Indian food and I love Thai food.
I love a lot of Asian food and sharp flavors.
And I just love the fact that people that live in different parts of the world will find local ingredients and create their own very unique cuisine.
that's from their area.
I was watching a video yesterday of these people that killed a camel and they were hunting this, they were butchering this camel and then cooking it.
And I was like, that is absolutely fascinating.
Such a unique animal.
And they were cutting into the hump.
Have you ever seen, have you ever been around when they butcher a camel?
william sonbuchner
We butchered a double humped camel in Mongolia.
joe rogan
Oh, go to that.
william sonbuchner
It's just made out of pure fat.
joe rogan
Yes, it's a giant fat mound.
I don't know.
Like a dummy.
I always thought it was like that's where they keep their water.
william sonbuchner
Right!
Like a big reservoir.
joe rogan
Yes.
william sonbuchner
Like a canteen.
But no, it's dense.
It's big and dense and thick.
Yeah, and so we tried that in Mongolia.
It's basically pure fat and people like it there.
It's rich and it has a lot of calories.
joe rogan
Yeah, and the meat...
Bourdain said the meat was delicious.
He ate the meat...
I forget what state, what country he was in when he did it.
I think he was in Egypt.
And they killed a camel and butchered it and they all sat around together and they laid it out on this giant tapestry.
And they all sat down and ate camel together.
william sonbuchner
Camel is delicious.
I think it might be even better than beef.
joe rogan
Really?
william sonbuchner
Yeah, it's really good and it has just a very clean, neutral taste.
I think sometimes, it depends on what kind of beef you're getting, sometimes beef could take a little bit of work to make it not so beefy, but camel just had a really clean...
joe rogan
It takes work to make beef not beefy?
william sonbuchner
Um, how do I explain this better?
So it doesn't have, because beef can have some strong flavor to it.
joe rogan
That's so fascinating.
All this shit you've eaten and you're like, beef.
william sonbuchner
Well, maybe I ate beef in some weird places.
But what I mean is, okay, you come here, you get brisket.
That's nowhere near the initial form of that beef.
Of course.
It's been treated and seasoned and it's been handled for hours and cooked for hours.
joe rogan
Right.
william sonbuchner
And what I mean is beef that is...
I think beef takes some skill to make delicious.
Like pork, I think pork is more easy to cook.
Around the world, I see people just throw a whole pig over fire.
It's got tons of fat.
It's got that thick skin to seal all the juices in.
It's hard to fuck up a pig.
But if you don't know what you're doing with beef, it's easier to fuck up.
joe rogan
That's an interesting perspective that I don't share.
I feel like beef is pretty easy to cook.
william sonbuchner
How do you cook it?
joe rogan
Well, mostly, you know, I'm on this carnivore diet for the entire month of January where I just eat meat.
All I've been eating all month is meat and eggs.
william sonbuchner
Yeah.
joe rogan
And one time I had sushi.
I cheated one day because I was going to dinner with my daughter and she likes sushi.
But for the most part, I think, I mean, I guess if you ate tough cuts, you know, then you have to stew it or things along those lines.
But domestic cattle is pretty easy to cook.
william sonbuchner
Well, how do you prepare it?
joe rogan
Most of the time, I use what's called the reverse sear method.
So, you know, I have a Traeger grill, you know, one of those pellet grills, and I'll set the Traeger to 265 degrees, which is fairly low.
I put a meat thermometer in it, and then I'll slowly get it up to about 110 degrees.
And then I use a cast iron skillet, and I get that cast iron skillet very hot, and I put beef tallow in the skillet, and then I sear it like a very, you know, very hot pan for about two minutes per side, depending on the thickness of the steak.
And then I'll let it rest for about 10 minutes, then I slice it, and then I'll put kosher salt on it.
william sonbuchner
So to me that doesn't sound simple at all.
And I think it's simple for you because you've done it many times and it's a routine you're accustomed to.
joe rogan
It's pretty simple.
william sonbuchner
I think if you gave the average person a steak, They would just like either throw it on a grill and maybe cook it too much or they'd throw it in a skillet and they wouldn't have the delicious sear that you have.
joe rogan
But it's simple if you just follow instructions.
It's like I do it so often.
It's just like take the meat probe, stick it in the steak.
I salt the steak usually generally with kosher salt or a little garlic salt as well.
And then I just wait.
william sonbuchner
Sure.
joe rogan
It's pretty simple.
william sonbuchner
Yeah.
Yeah.
joe rogan
I got it down to a science, though.
And I eat a lot of wild game, too, which is more difficult to cook.
Like, wild game, I'll slow it down even more and get it to, like, 225, and I'll put it on 225 degrees, and I'll get that up to about 100, a little lower temperature, and then I do the same method where I just sear it, cast iron, with beef tallow.
william sonbuchner
That sounds nice.
joe rogan
It's nice.
william sonbuchner
I'd like to try that.
joe rogan
It's very good.
william sonbuchner
You know, in Vietnam, I rarely...
Cook?
I'm so dumb.
I bought a $1,000 grill and I never use it because food is so incredibly cheap there.
You can go, you know, we could drive five minutes and get high quality Wagyu steak.
Steak better than the American Wagyu, which isn't real Wagyu.
It's not?
American Wagyu, so the real Japanese Wagyu, that DNA is never going to be in the USA. So they have some DNA that they've crossed with American breeds, and it's a version of Wagyu.
What the Japanese have done expertly over time is create a brand around Wagyu beef.
And I've been there.
I went to Kobe, Japan, and I got to see the farms, and they're not feeding them beer or playing classical music or any of that bullshit.
No.
It's all about DNA and food, too.
So they feed it good food.
joe rogan
But if they're feeding it good food, is it good food for the cow?
Because one of the things that always disturbed me about that is it seems like you're eating an obese person.
william sonbuchner
Right.
joe rogan
You're eating an animal that's basically been fed something that's slowly killing it.
william sonbuchner
It's food that's good for the result that they're going after.
joe rogan
Right.
william sonbuchner
Yeah, for sure.
It's...
Yeah, it's a good question, because it's like, is that marbling?
That's what makes the Wagyu so expensive and so renowned, is this intramuscular fat, this web of fat throughout the protein that's kind of evenly dispersed.
It's very rich, very delicious.
And you just need, you don't need a big steak to feel satisfied.
joe rogan
Right, so much fat content, so many calories.
william sonbuchner
Right, so it's hard to say if they had a completely different diet, would that fat not be there?
I wonder about that.
I think they're doing everything in their power to make it...
As valuable as possible.
But I don't think that...
Sorry, the honey.
I think I'm high now.
joe rogan
You alright?
william sonbuchner
No, I think I'm okay.
joe rogan
Did it getcha?
william sonbuchner
No.
I think that it's all about the DNA. And I think the real secret there is years and years of breeding.
I went to one of the shops, one of the auction houses where they grade.
It's amazing.
Japan's an incredible and unusual place.
So you go to an auction house in Japan and they have to judge all the meat.
And so they're not at this point, it's just it's a half of a cow.
And And they have kind of a computer system, like a big piece of hardware that they put up to the tissue.
It does some kind of a reading, and it weighs into what they graded.
So you're familiar, I'm sure, with A5. A5 is the top of the top, but there might be A, B, C, just all these different ratings that the beef can get at that point.
So I think they're doing whatever they can.
To get the highest rating possible, I don't think the beer does much.
Or the classical music.
Or the massages.
joe rogan
Do they sometimes use beer?
william sonbuchner
I don't think so.
I think all that stuff is really good for, like, Thrillist articles and marketing.
I mean, just like so much stuff in media these days.
It's just, how do we have a clever selling point?
Yeah, this machine right here.
joe rogan
Oh, whoa.
Oh, it's like a CAT scan or something.
This is wild.
That's wild.
william sonbuchner
Yeah, super cool.
joe rogan
Oh, so look how fat that is.
Oh my god, that's so fat.
There's so much fat in those animals.
That just seems to me, like, I'm so used to wild game, like wild elk, which is like a lot of what I eat.
william sonbuchner
Very lean, right?
joe rogan
Very lean and rich, dark red.
That looks pale and sickly.
The nutrient content of a steak from an elk is so superior.
william sonbuchner
Yeah, it's like a dessert steak.
It's not something you want to eat every day as part of your normal diet, but it's super delicious, especially in Kobe.
They have the chef right in front of you there.
They light it on fire.
It's a show.
It's an experience.
joe rogan
We go to Sushi by Scratch, which is a restaurant my friend Philip Franklin Lee opened up out here that he serves Kobe and they lightly sear it.
And then there's a whole process that he does and puts it on a piece of rice like sushi.
You see, watch them cut this Kobe and it's just, the whole thing's fat.
It's just like a little bit of meat, a little bit of fat, a little bit of meat, a little bit of fat.
Like the whole thing is like, it's a pink.
william sonbuchner
It's buttery.
joe rogan
Yeah, buttery.
It's just all, like it melts in your mouth when you put it in your mouth.
It coats the inside of your throat.
You feel it.
william sonbuchner
And it has so much flavor, and you just need a little bit.
joe rogan
Yeah.
william sonbuchner
If you eat too much, you're going to feel sick.
joe rogan
Yeah.
william sonbuchner
Because it's so fatty.
joe rogan
You'll feel very full, that's for sure.
william sonbuchner
Yeah.
joe rogan
Yeah.
But American Wagyu, so that's just, what is that?
It's an inbreed?
Or excuse me, a crossbreed?
william sonbuchner
My understanding is that it's a crossbreed between some, whatever DNA that they were okay...
I spoke to, gosh, where were we?
Alabama or somewhere in the south.
This guy had Wagyu, and that was his big selling point for his restaurant.
But when I saw it, I was like, it was nothing like that Wagyu.
And I was like, how is this Wagyu?
And he's like, well, it's American Wagyu.
And I just remember him saying...
In the USA, you're never going to find the same stuff you get in Japan, and they're never going to let those genetics leave that country.
Because how would that be in their favor to have someone here mass-producing that delicious, sought-after, coveted meat around the world?
joe rogan
Yeah, it makes sense.
They would want to covet that.
william sonbuchner
They've got the market pinned on it.
joe rogan
Have you gone to Italy and had Bistecca Florentine?
william sonbuchner
No, I've not been to Italy yet.
joe rogan
Really?
william sonbuchner
And I've not done Europe very much at all.
Just this year I went to France and Spain and Portugal and the Faroe Islands for the first time.
joe rogan
That's interesting.
I would think Italy is a place I would want if I was like reviewing food.
william sonbuchner
You know, my heart is in Asia.
I love Asian food so much.
I lived since age 24. I'm 38 now.
I lived in Korea eight years.
I moved to Vietnam about seven years ago.
So I've lived there a long time.
I love Asian food and I find...
Asian food to be the most interesting to film and to eat in general.
And then now we're trying to do a better job of getting around the world.
We plan to go to South America this year.
And like I said, we just started in Europe.
And I want to go to those places in the future and try to, you know, film what people haven't filmed a thousand times before.
I think that's the main challenge in Europe is, OK, pizza, like the classic foods.
How do we cover this place and not just film what everyone's filmed a million times before?
joe rogan
I understand.
Yeah, that makes sense.
Well, as far as exotic foods, I would imagine Asia would be the place to go.
william sonbuchner
Yeah.
joe rogan
So, Bistecca Florentine is apparently from a very old cow.
It's a cow, not a bull.
It's not a steer, like a lot of the steak that we get here in America.
And they have a very specific way of cooking a porterhouse steak, a very thick steak.
It's always over wood.
They always cook it over wood.
They like to cook it over different kinds of wood.
There's a bunch of people that have different theories, like olive wood is one of them they really like.
And they add leaves to it to make it smoky.
But I went down a rabbit hole of watching all these different people.
What's that guy's name?
Stanley Tucci?
That guy.
He goes to Italy.
william sonbuchner
Oh, right.
Yeah.
On Netflix, maybe?
unidentified
It's made from a young steer.
joe rogan
Is it?
No, it's aged.
Oh, it's aged.
But didn't someone say that it was from an old beef cow?
Who was here recently that was talking to us about that?
unidentified
I remember hearing about it recently.
joe rogan
Yeah, who was here that was talking to us about food recently?
unidentified
The spinal, according to the band, hmm.
joe rogan
I talk to too many people.
My hard drives overflowed with information.
But this particular type of steak, they cook it fairly rare.
And they do it, like I said, it's always over embers.
And they have those grills, like an Argentine-style grill.
It raises up and lowers, so they just get the perfect amount of temperature.
On the steak and sear it, but it's a tradition.
william sonbuchner
So you tried it in Italy?
joe rogan
I have tried steak in Italy, and I've tried Bistecca Florentine in Italy, but I don't know if it's from the correct cow.
There was a place we went in Florence that was like a legendary steakhouse that was pretty amazing.
And the meat is different because it's all grass fed.
They do not have American corn fed fatty beef over there.
Their beef is essentially like the way a cow would normally be if that cow was just free ranging and grazing on grass.
But it's very tender and they cook it very rare.
It's kind of seared on the outside, but the inside is pretty red.
william sonbuchner
Yeah, I like that.
There's a lot of stuff you can eat raw that you might not expect.
You find out, really, when you go to Japan.
Obviously, steak tartare is everywhere now, but even when I was in Japan, they served raw horse.
unidentified
Whoa.
william sonbuchner
Over rice.
So raw horse nigiri.
joe rogan
And when you have raw horse, is it just very thinly sliced?
Do they brine it?
Do they do anything to it?
william sonbuchner
Nothing.
joe rogan
Nothing.
william sonbuchner
And that's what they do with so much different food.
We did a whole raw food episode there.
I mean, you're familiar with all the typical sushi stuff, but we even had raw shark heart as well, which they have to wash it for hours because it has a really strong, potent ammonia smell to it.
But the horse was delicious, but it's small.
Again, everything's like a little bite size.
You just put it in your hand, give it a little bit of a dip in the soy sauce, and then delicious.
joe rogan
Bourdain said the most disgusting thing that he had ever eaten was fermented shark meat in Iceland.
william sonbuchner
So I've not had that yet.
And I'd love to go to Iceland.
There's something similar in Korea called fermented skate.
So you know the skate already.
And this thing, it would make you cry.
Just the ammonia smell.
It's like being like a sports stadium toilet that's not been cleaned for 10 years.
The intense smell would make your eyes water.
And even, I swear to God, it could make the skin of your mouth peel off if you kept it in your mouth too long.
It is so intense.
And so it's maybe something similar to that.
But this is like more old dude drinking food.
All the greatest exotic stuff from around the world is just old drunk guys eating it.
joe rogan
Interesting.
Why do you think that is?
Because they're just like more brave because they're drunk?
william sonbuchner
I think there's like bravado that goes with it.
I'm trying to think of some good examples.
So that's certainly one.
I think it's also wanting powerful flavors while you're drinking.
So, I mean, there's so many foods like this in Vietnam.
I mean, even testicles, an assortment of testicles.
I think I've had them all now.
But, like, chicken testicles.
It's like, yeah, guys will get a hot cast iron steaming plate, like, instead of fajitas, they've got chicken testicles on there, and they pair that with beer, and they just love that contrast.
joe rogan
Hmm.
And so this shark heart that you ate, what was that?
What was it like?
william sonbuchner
So eventually, after they got the ammonia out of it, it was good.
It was cold, dense.
I like heart meat in general because it has a peculiar type of density to the meat that you don't find in other meats where it's dense but not tough and chewy.
unidentified
Yeah.
william sonbuchner
I like chicken heart, beef heart, pork heart.
I love all of it.
joe rogan
Yeah, I do too.
william sonbuchner
So it had a certain density to it that I enjoyed.
And, you know, everything tastes fresh.
After they got the ammonia out of it, it tastes fresh, but you just mix it with either ponzi sauce or soy sauce, and it's delicious.
And a lot of sake.
joe rogan
How did you wind up in Vietnam?
william sonbuchner
So, yes, I know.
I was telling my story earlier, and we got off track a little bit.
The main point was...
In Korea, I transitioned finally into filmmaking, and I was trying to make content for myself, and I started with the show, and I was making the international food.
I transitioned to trying to do something more like Andrew Zimmern.
And then I just really went all in on trying to make these shows about exotic and bizarre and interesting food.
And in the course of doing that, I got the opportunity to go to Vietnam to film for a few days.
I had a friend come with me to come film with me.
And when I went to Vietnam, I met a company there, a tour company, who was interested in hiring me.
And so, at this point in Korea, I'd finally started to make a decent living.
I'm not teaching now for years, and I'm a filmmaker, like a commercial filmmaker for corporations and stuff, doing music videos.
I did a music video for BTS, or actually for Rat Monster from BTS. I'm sure you're a big K-pop fan.
Huge!
If you're a young girl, you'd be like, oh my god.
This was before he was super huge.
And so I wanted to get out of that world.
I'd saved enough money, and I was just ready to see if I could go all in on making a YouTube channel actually work.
And so this was kind of, you know, moving to Korea in the first place was like my way of burning the boats.
I knew a lot of people who moved to Korea who got homesick or lonely or whatever, and they quit their teaching contract halfway through.
Through and then they just went home.
For me, when I went to Korea, I had $2,000 in my pocket, in my bank account.
I had nowhere to go back to.
I sold my car, my lease was up, my dad had some dilapidated piece of shit trailer house.
I wasn't going back to that.
And so when times got tough in Korea, it was like, you gotta make this work, you gotta be resourceful, you gotta find solutions.
After I figured out how to make money as a videographer, as a director in Korea, I was looking for the next challenge.
And it's a funny story because sometimes success can make people depressed.
Sometimes achieving something can make you feel depressed.
And so in Korea, I remember I got a $15,000 contract to shoot a bunch of content for a liquor company.
And my feeling was just...
Is this it?
Like, I cracked the code.
I know how to do this now.
I put all this effort into it.
joe rogan
That's a very bizarre reaction.
You think that that's common that people achieve success and get depressed?
william sonbuchner
I think there's a lot of people who focus on a goal so strongly and they think that achieving that goal is going to give them some sort of fulfillment and then they get there and they go, this is it?
You know lots of successful people.
You've never heard somebody express that?
joe rogan
I think when people are trying to become happy through their work and they think that there's an end point, well, finally they'll become a different person and be happy.
And then when they reach that end point, they realize they're the same person.
william sonbuchner
Yeah.
joe rogan
But I think when people are focused on doing good work, and that's the goal, and they become more successful at that, but if they can continue just focusing on doing good work, I think they can avoid that.
william sonbuchner
100% agree.
And at this point, I think I was more focused on the money because I was just scrapping for so long.
And that getting the money didn't make me feel, well, it's 15,000 bucks, but maybe a million bucks would probably feel better.
But, joking.
15,000 bucks didn't do it for me.
And I've had a journey, a transformation in the last few years of doing what you're saying.
It's not about getting to a particular destination.
With the channel, this is all still getting back to why I moved to Vietnam, but with the channel, when I got 100,000 subscribers, when I got a million subscribers, you can get a plaque on YouTube.
I didn't want the plaque.
I just wanted to keep plowing forward and moving ahead.
And that's how I see the mission for the channel now.
It's like, I'm really happy with where we're at.
I love my team.
Obviously, I'm the face of the team, but we have an incredible team of 20 people.
I think some of the world-class people, I think some of the best in the world at documentary filmmaking.
And I want to just keep doing, keep iterating doing what we're doing and trying to get incrementally better video by video.
In Korea, I went to Vietnam.
I met a company there who said, and so at this point, I have some money in my bank account, and I have a YouTube channel that's not making any money, and I've made like 20 videos.
And they said, hey, if you move here, they were a tour company, a travel company.
They said, if you come here, if you make videos for us once a week, we will give you a thousand bucks a month, we'll give you a place to live, and we'll supply you with one of our camera guys to shoot your stuff.
And I said, alright, I'm all in.
So this is like round two, burning the boats, I'm moving to Vietnam, and I'm going there for the purpose of making this channel actually work and come to fruition.
Vietnam is an affordable place.
I'm next to Laos, Thailand, Cambodia, a close plane ride to the Philippines.
Southeast Asia is rich with really interesting food and culture, and overall it's inexpensive enough that I can afford to shoot for a long time without needing to make money.
And so that's what brought me to Vietnam initially.
And from there, it was just a slog.
It was just week after week of trying to figure out how can we tell better stories?
How can we make the videos better and more appealing?
I think I was too corny and silly and irreverent in the beginning.
And eventually, we got some traction.
More people started watching the videos.
And eventually, we started making money so I could hire staff.
But that was probably about two years, starting in Korea and then going into Vietnam, that I was able to actually start making money and build out a team there.
And what's incredible now is most of my team is Vietnamese.
If you told me years ago that I would have a team of Vietnamese editors who speak English as a second language and edit videos that are on par with or I think better than much of the shit that you see on network television now, I would not have believed you.
Somehow that's what's come to fruition.
And so we have an incredible team there now and we've been able to just focus on raising our standards every month, every year to get to this point and then hopefully we get somewhere beyond this in the future.
joe rogan
And so, in moving there, what was that transition like?
Is it difficult?
Did you have to learn Vietnamese?
Do you know how to speak it?
william sonbuchner
A little bit.
So my wife is Vietnamese, and what's amazing about speaking Vietnamese in Vietnam is you will be ridiculed immediately.
I speak much better Korean than Vietnamese.
Vietnamese is really difficult.
Say something to me in Vietnamese.
joe rogan
Say, uh, it's nice to be on this show.
william sonbuchner
Oh, I can't say that.
joe rogan
No?
william sonbuchner
What can I say?
joe rogan
I'm very hungry.
william sonbuchner
Oh, uh...
So I would say...
So this is a whole thing.
I have to think about it because you're older than me.
So I have to change my pronoun.
Not like how people change pronouns.
It's a different type of pronoun change.
So I need to say...
I can't say on.
If I was talking to my wife, I'm used to saying on.
It means like older guy.
So I'm speaking to you.
I need to say younger person.
I need to say em.
And then what was the sentence again?
joe rogan
I'm very hungry.
william sonbuchner
Yeah.
So emdoi or emdoi.
Emdoi.
Why?
Emdoi.
Even that pronunciation is probably wrong, but I'm saying me, a younger person, hungry, very.
joe rogan
And what is the younger person part?
Where are you saying that?
M. M. Yeah.
So if you were talking to like a 20-year-old, how would you say it?
william sonbuchner
How would I refer to them?
joe rogan
You wouldn't say M-doi.
william sonbuchner
Then I would be on.
joe rogan
On.
william sonbuchner
On.
joe rogan
Like on top of something.
william sonbuchner
So on.
Yeah, like on top.
So yes, if I was speaking to someone younger, I would say on, like I'm an older man.
So on is going to do this, which is wild because they do phone calls with people and they've not seen each other.
They just hear each other's voice and at some point they figured out like, okay, I'm going to be the older one.
You're going to be the younger one.
unidentified
Oh.
william sonbuchner
Beyond that, they have the tones.
And so you could say like ga or ga or ga or ga.
And that's four different words.
And it's the same, like, one consonant, one vowel, but since it's different tones, it's different words.
And so that's what's challenging, is I will go into a coffee shop where they sell one damn thing on the menu, and I'll say...
And they'll be like...
So can I have one milk coffee, please?
And they will look at me like, what the fuck's this guy saying?
unidentified
I have no idea.
william sonbuchner
And I've created a term.
I've lived in Asia so long, I've created a term called language anticipation anxiety.
Where they probably think I'm speaking English, and they're like, I don't know these fucking English words at all.
What's he saying?
joe rogan
And you're trying to speak Vietnamese.
william sonbuchner
I'm trying to speak their language, and they're like, I don't get it.
And I'm just like, coffee, just one coffee, like the picture, like the only thing on the menu.
So it's so challenging.
I'm going to put more time into it in the future.
I have no excuse.
But, well, I travel a lot.
joe rogan
But that sounds insanely difficult, just the four different ways of saying the same word.
william sonbuchner
Yeah, and they have about maybe five or six different tones.
joe rogan
Wow.
william sonbuchner
Yeah.
joe rogan
Can you read it?
william sonbuchner
Yes.
Well, so I think possibly because of the French occupation there or the French colonized Vietnam for a long period of time.
And so it's actually like the Roman alphabet, the same alphabet we use, but then they have little symbols on top of the words.
So even the word, you know, have you had the Vietnamese beef noodle soup?
joe rogan
Fo?
william sonbuchner
Right.
Oh, that's pretty good.
joe rogan
Yeah.
william sonbuchner
Because most people, you know, it's like there's three levels.
Level one is you say foe, and then you get ridiculed.
Level two is foe, but the actual way to say it is foe.
joe rogan
Fuh?
william sonbuchner
Like that?
Yeah, that's good.
Like you dip and come back up.
joe rogan
I thought it was fuh.
william sonbuchner
Yeah, it's fuh.
joe rogan
Fuh?
So almost like question, like what?
william sonbuchner
Yeah, right.
So intrinsically in English, we want to change our intonation to create questions.
So like in Korean, I can say, you have that?
Oh, you have that.
But if you change your intonation in Vietnamese, you've just changed the meaning of what you're saying.
unidentified
Oh.
william sonbuchner
That's why it's so difficult.
joe rogan
Oh my god.
Is there a Rosetta Stone for Vietnamese?
william sonbuchner
Yeah, you know, they have a lot of them for like French and Spanish, but it's harder to find stuff like that.
I used to have a tutor.
I need to get back into it.
And, you know, I want to be able to speak to my parents-in-law more effectively, so I do need to study more in the future.
But it is, I mean, maybe Chinese is similarly difficult, and maybe that click language.
joe rogan
That seems like a tough one.
william sonbuchner
But they're both real tough.
joe rogan
The click language, to me, is the most fascinating.
william sonbuchner
Oh, yeah.
And they taught me some words when I was there, but not every word has a click.
Like, just Koko is friend.
So they call you Koko.
joe rogan
Did they teach you any click words?
william sonbuchner
Some of their names had clicks, and some of them can do the click so well, I just couldn't pull it out.
joe rogan
Yeah, they were loud.
william sonbuchner
Yeah, like, it's percussive.
Yeah, even that's pretty good.
But it's hard to emulate.
It's hard to copy that.
joe rogan
Do you have a place that you really look forward to going, that you really prefer going to?
william sonbuchner
Oh, so this is interesting.
Just kind of going back to mission.
Me saying like, oh, I hit that...
Benchmark, and then I got kind of depressed.
And recently, I had this revelation this last year, which was, my wife and I, it's going to be a long, meandering answer, but my wife and I left Vietnam because of the pandemic.
Finally, the virus got in.
They were locking things down.
They were closing down restaurants.
You couldn't order food.
The military for some time was helping to deliver food.
And so we left and we couldn't come back for 10 months.
She could have.
I couldn't.
The borders were closed for 10 months.
And so I had a long period of time being just in hotels, traveling.
I think we did 12 different countries in a row.
Sounds awesome.
It was exhausting.
And so by the time we got back, we did this noodle tour in Vietnam.
And the idea was like, do something easy, go to Hanoi, go throughout the country, go down to the Mekong Delta in the south, shoot noodles.
I love Vietnamese food more than anything.
I love noodles.
The series wasn't challenging in any way.
And by the end of each shooting day, I felt, I'm fucking tired anyways.
Why am I shooting this and not something more satisfying?
Something where I could feel more accomplished at the end.
And so after that, I plotted out every country I wanted to go to for the next year.
In the past, we'd always focused on a country maybe within the next month or two and little by little and thought about, okay, maybe we could go here next or go here next.
So now I have the whole next year plotted out.
And so for me, my mission is to go to places that people have heard of but don't know anything about.
That's one mission.
So in the past, we've gone to places like Madagascar.
People know Madagascar from the movie, but they don't know anything about the country.
And so we went there, and they had really interesting, unique food.
But my other mission is just to go to places that are difficult to go to.
I mean, recently we went to northeast India.
It's completely different from mainland India.
Everything you know about Indian people and cuisine, it's different in the northeast.
So there's a place called Nagaland.
Nagaland doesn't even want to be part of India.
These people eat anything, anything that walks.
They have the joke, like if it has four legs and it's not a table, it's okay to eat.
And they have no qualms about that.
joe rogan
They eat beef?
william sonbuchner
Beef?
Oh, yes.
Oh, yeah.
They eat beef, they eat rats, they eat guinea pigs, they eat dogs, they eat cats.
Our guide there said that his friend, the day previous, had backed over a cat, threw it in a box, took it home, cooked it.
Fascinating.
Not an easy place to go to.
And that's maybe another thing that turned me off of going to some places in Europe.
It's like I can't say that I love the challenge.
I'm not like this Mr. Positivity.
I don't go there and I'm like, this is so hard.
Isn't this great?
But I love being able to get it done and to accomplish something and then to look back on, hey, we got through that really difficult situation.
This last year, you wrote me when I was in Egypt for the first time.
This was the worst production we'd ever had.
The government took away our cameras.
Do you hear about this at all?
joe rogan
No.
william sonbuchner
Oh, Egypt.
Egypt is...
This place is so fucked.
So, we flew to Egypt.
In the beginning of the year, you know, last...
The year before, it was the pandemic year, we'd done all these...
We went to Bahamas and Jamaica and Mexico, and it's fine.
It's interesting.
And I was like, I want to do something.
I want to go back to our roots.
I want to shoot something that's difficult.
I want to get out of this pandemic mindset, this safety mindset.
Let's go shoot Tanzania, Zimbabwe, Egypt.
So, we did Zimbabwe first.
Awesome.
Lovely people.
Then we landed in Egypt.
As soon as we landed there, The airport is a mess.
So I have a drone.
I have a drone because we're flying with the drone.
I didn't leave from home.
I know you can't have a drone there already, but it was like a two-hour process for them to go between 12 different people and have me give my drone to somebody who would put it in a locker.
Fine.
It's like 1 a.m.
We're getting to our hotel.
Finally, we're going to get some rest, and then we have the next day to do a little scouting before we start shooting.
Now, you know you're not in the best place if your hotel has as much security as an airport.
So we pull up at this hotel and they are like, you need to scan the bags.
I'm like, nah, no thanks.
Don't worry about that.
They're like, yeah, we're scanning all the bags.
In big, giant scanners outside the hotel.
So every time you walk into this hotel, it's like you're going through airport security.
joe rogan
Is that all hotels in Egypt?
william sonbuchner
Not.
It's the expensive ones.
And so we were in a decent hotel.
joe rogan
Are you in Cairo?
william sonbuchner
Yeah, in Cairo.
And so they scan our bag.
They see a bunch of wires inside because we have all of our chargers.
And they open the bag.
And then this is where the shit hit the fan.
So they open it up.
The first thing they see is four walkie-talkies.
So it turns out walkie-talkies are illegal to have in Egypt.
For me, I couldn't understand this.
It's like, but I have WhatsApp.
I have the internet.
I have Messenger.
What's the big deal?
Well, the big deal is there's been two revolutions happening.
In the last 11 years, the government can turn off the internet.
They can't turn off your walkie-talkies.
And so they're scared of journalists, and they're scared of more uprisings in the future.
And so the police, the government, everyone there is very, very controlling.
And so for the next six hours, from about 2 a.m.
to 10 a.m., my team had to sit outside the hotel in the cold, and we were questioned nonstop about why are you here?
Why do you have this gear?
All these questions.
Meanwhile, we said, we're going to have a permit.
We're getting it tomorrow.
joe rogan
Can you just show them your YouTube channel and your bandana?
william sonbuchner
Oh, my God.
The bandana would have sold it.
joe rogan
I mean, like, look, it's me.
william sonbuchner
This guy, oh, my God.
And the night manager of this hotel, I hope to one day find him and choke him out.
This guy had no business questioning us.
And he said, well, you all four travel together, right?
So it's two camera guys and my producer, Liz, and myself.
And he's saying, well, show me all your passports in the country that you've been to and all the dates need to line up in every country.
And it's like, even if we all met today for the first time, what we're doing still isn't illegal.
And we showed them the channel, everything.
I said, I'm here to review food.
I'm not doing anything else.
We'll have our permit tomorrow.
In the end, they took all of our cameras.
They took some of our lights.
They took some hard drives.
And the police kept it.
And the police said, hey, don't worry about this.
It's not a big deal.
Show us a permit tomorrow.
We'll give it back.
It's like, alright.
Frustrating.
Exhausting.
Go to sleep.
The next day, we got the permit.
I go to the airport.
We spent about four hours, five hours there.
They won't give it back.
joe rogan
What are they saying?
william sonbuchner
Egypt is a country of intense bureaucracy.
Layers and layers of people.
And people who don't want to stick their neck out for anybody else.
Who don't want to make decisions.
And at least that was my experience there.
And so...
It took maybe two or three hours just to get access to customs.
When we finally got, I mean, we had to go, it was just, it seems all so pointless.
It's like government jobs created so people have something to do.
We spent an hour just to make a name badge that said we had permission to be in customs just for, you know, that one day.
A plastic badge with my face on it.
Cool.
Super efficient.
So then we get in there and they said, no, you can take this gear when you leave the country.
That's when you can have it back, when you leave the country.
Like, are you fucking kidding me?
They have all my stuff.
And so at this point, we go, you know, we have one option left, which is that we can shoot on this.
We have the iPhone.
I can go buy another iPhone and we still had some microphones that they didn't take and lights.
It's amazing.
They took my lights, right?
I just went to the store and bought more lights.
I don't know what the point of taking my lights was.
So, it seems like everything's going to be okay.
In my head, I'm still stuck on this idea of, like, I still want to make a positive series about Egypt.
The people overall were friendly.
Not the officials, but the people.
The food's really interesting and delicious.
The next day, halfway through shooting day one, the police stop us.
It's always some guy in plain clothes.
He whips out a wallet with a dirty ID on it.
Hey, police, come over here.
Come bring the whole band.
Bring everyone over here.
What the fuck is going on?
We have our permit at this point.
We have a permit.
It has my picture on it.
We have all the credentials that we're legally required to have.
We go to the police station.
In the main time, I have a dummy phone.
I transferred some of the footage onto an extra phone so that I don't...
So if he asks me to delete something, I'll delete the dummy footage.
And exactly that happens.
The police officer says, sorry, you have to delete all this stuff.
joe rogan
What does he want you to delete?
william sonbuchner
Yeah.
Great question.
Food.
So we went to a restaurant.
We went to a restaurant.
We shot food.
And on the street, too, we shot some bread that they were making on the streets.
And that's it.
And he just was like, these pictures aren't beautiful.
This isn't good.
Suddenly this guy is like a documentary critic.
And he's just saying, not okay.
joe rogan
So he's acting as like a spokesperson for the country, like for PR? Yeah.
Like he doesn't think that your footage is good enough?
william sonbuchner
It's confusing to understand the motives sometimes, especially because we had a permit that said we had permission to shoot on the sidewalks and to do exactly what we were doing.
And it's not like, you know, a lot of people watch my video talking about this and they're like, well, idiot, you can't just show up.
Yeah, okay, we've been doing this for a while.
We didn't just fucking show up.
We had a plan.
We had a fixer there.
We had permits.
We went through all this tedious process before even landing.
And so with the permit, It's funny because I asked our fixer.
I said, we have the permit.
What's the permit doing?
Obviously, he's telling me to delete the footage.
What's the purpose of the permit?
And he just goes, well, we're not in jail.
We're not in jail.
So it was a complete fucking debacle.
joe rogan
So you could have been in jail for filming bad footage, what they considered not beautiful footage of food.
william sonbuchner
And if you look it up, there are people who they accused of being journalists who are in jail even now in Egypt.
And maybe they're journalists, maybe they were tourists.
It's hard to say.
What's confusing about Egypt is that it's not like I went to the Congo.
This is a country that brands themselves as a tourist destination, right?
We've got the pyramids.
We have take a ride on the camels.
There's all these incredible things you can do over it.
joe rogan
I want to go there.
Really?
william sonbuchner
I mean, make sure you have a good guide or someone with you.
joe rogan
25 journalists detained.
Egypt's third worst jailer of media workers globally.
Whoa.
william sonbuchner
What's interesting is so many YouTubers had similar experiences to me and they didn't talk about it.
And I'm so happy that police officer talked to us on that day and made me delete that footage because it just flipped it for me.
It's like I got punched in the face 10 times and now I'm ready to finally fight back after trying to be peaceful.
And now I'm like, I'm just going to show everybody the reality of what it's like to shoot here.
And when we posted the videos, of course there's a little bit of concern like, am I going to get hate?
Is there going to be backlash?
We got thousands and thousands of comments of people talking about their awful experiences that they had while in Egypt.
joe rogan
Just regular tourists.
william sonbuchner
Regular tourists.
Regular people.
People who maybe they had a GoPro or...
They're really anti-camera.
They're really just afraid of...
joe rogan
But they're okay with iPhones.
william sonbuchner
That's what's confusing, right?
It's like the world's changing so much.
It's like you could say, okay, no microphones, no cameras.
It's like, whoa, what do you think this is right here?
unidentified
Right.
william sonbuchner
The iPhone is just that, and our series looks incredible.
You showed some shots already from each of them before.
joe rogan
Show some of the shots, Jamie, please.
william sonbuchner
And it's all shot on iPhone.
It looks incredible, and nobody could necessarily tell the difference.
joe rogan
So, yeah, I mean, isn't it amazing how good cell phones are?
I mean, this is fucking great.
This really looks like high-end photography.
william sonbuchner
Yeah.
joe rogan
I mean, it's fucking amazing.
william sonbuchner
And credit to my team for, you know, shooting it well and for working with what they had and for coloring it well, too.
joe rogan
Yeah, they did an amazing job.
What is it like to see the pyramids?
That's where I want to go.
william sonbuchner
Oh, so the pyramids were awesome.
And I wish I got to spend more time there.
joe rogan
How many days were you there?
william sonbuchner
I wish I could spend more time at the pyramids.
We just spend about three or four days.
I do not wish I spent more time in Egypt.
And actually, our trip was much elongated because we all got COVID. But I wish we spent maybe two hours at the pyramids.
I could spend the whole day.
What's awesome about it is the time we went was like still, it was right at the beginning of 2022. So everyone's freaked out still about traveling.
I mean, there must have been just like 100 people just in this huge area where there's usually thousands.
And so it's remarkable.
It's like awe-inspiring.
You look up and these structures are gigantic.
And you can go up into the big pyramid.
You can walk up inside to the main tomb.
I think there's nothing in there now, but...
Just being able to see it for yourself and imagining all the work that went into making that place.
The guides are very quick to dispel the notions of aliens or even slavery.
They're like, oh, this wasn't slavery.
It was a fascinating place.
joe rogan
But it doesn't sound like you recommend it.
william sonbuchner
So one good thing that came out of all this, and I can't say whether or not my team is responsible for this consequences or this result, but a few months after we posted the videos about Egypt, the laws changed in Egypt, and now tourists and locals are not required to have a permit to shoot on the sidewalk.
joe rogan
And there's an article now How one U.S. street food blogger exposed CC's authoritarian rules.
Is that you?
william sonbuchner
I don't know if that's me.
That'd be sweet if it was me.
Oh, I haven't seen that one yet.
joe rogan
Congratulations.
william sonbuchner
Oh, yeah.
joe rogan
Look at you.
Egypt food tour.
Worst place to shoot in Africa.
Look at you.
Worst country!
william sonbuchner
I know.
See, this is what...
So you changed the rules.
Bourdain didn't have to do all these fucking thumbnails with all the titles with the exclamation points.
joe rogan
You have to.
william sonbuchner
That's part of the game.
Are you sure?
It seems to help.
I mean, we've done over 500 videos.
It seems to help when...
joe rogan
We don't do that, but some people do that with our stuff.
Like, I've seen clips of our...
Because our stuff is...
We only have 15-minute clips from each episode that goes on YouTube.
william sonbuchner
Right.
joe rogan
Everything, the full episode, its entirety, goes on Spotify.
But if you go onto YouTube, there's a bunch of people that have, like, cut our clips from Spotify, and they put these, like, really...
You know, salacious, clickbait headlines.
And I'm like, that sucks.
Because that's not how we do it.
william sonbuchner
Well, so I agree.
You never want to misrepresent your content.
joe rogan
Yeah.
william sonbuchner
And you don't want to mislead.
You want to create intrigue or create curiosity.
So people want to click and want to learn more.
joe rogan
Worst country will get you clicking.
william sonbuchner
I've got to say, it's probably the worst country to shoot in Africa.
joe rogan
How many views did that video get?
william sonbuchner
I don't think that's misleading.
I mean, the whole series in all probably got around 15 or 20 million.
joe rogan
That's pretty fucking amazing.
Isn't it kind of amazing?
william sonbuchner
What's amazing is that it's our best performing series ever.
And I was like, team, we're going back.
Just kidding, we're not.
We're not going back.
joe rogan
We probably shouldn't go back now.
william sonbuchner
Oh my god, could you imagine?
joe rogan
Now they probably would arrest you.
william sonbuchner
They'd be like, hey, look at my passport.
Yeah, right this way.
We have a special room for you.
joe rogan
Hole in the ground for you, filled with rats.
william sonbuchner
Hole in the ground.
Yeah.
joe rogan
Yeah, fuck that.
But do you recommend it for tourists?
william sonbuchner
No.
unidentified
Really?
william sonbuchner
No, I can't.
It's tough.
It's like we were shooting, and people are like, yeah, but you're shooting.
We were shooting with iPhones.
And look, hopefully...
Culture takes time to change.
And they've changed the law, and that's, I think, a very positive step in the right direction.
joe rogan
That had to be devastating to their tourism industry.
A very popular guy like you makes a video like that, and it gets millions and millions of views.
And it says it's the worst country to film, and you detail all the bullshit that you had to go through.
william sonbuchner
Yeah.
joe rogan
Maybe you help change things.
william sonbuchner
Of course, we would hope for that.
And I hope they're moving in the right direction.
joe rogan
I mean, who am I? All the people that I know that have gone over there have just gone over there to study the ancient structures.
And they've had nothing but amazing stories.
william sonbuchner
Is that right?
joe rogan
Yeah.
william sonbuchner
You know, I would challenge you to, in the future, just say, how was it working with the officials there?
joe rogan
No, they definitely, like, Graham Hancock has nightmares.
I think, isn't Graham Hancock banned from Egypt now?
I believe he's banned.
He literally can't get into the country now.
And Graham Hancock has been one of the, I mean, if anybody has made people excited to go to Egypt on a grand scale, I would say Graham Hancock is one of the very top of that list.
william sonbuchner
He had the show about pyramids and structures around the world on Netflix.
Is that right?
joe rogan
Yes.
william sonbuchner
Okay, yeah, I watched it.
joe rogan
Ancient catastrophe.
william sonbuchner
Yeah, that's fantastic.
unidentified
Yeah.
joe rogan
Excuse me.
Ancient apocalypse.
william sonbuchner
He made me want to go see a bunch of that stuff.
We're going to Peru.
We're going to Mexico soon.
I'm like, oh, I want to see this stuff, too.
There is many redeeming qualities in Egypt.
Of course, the history and the food was incredible.
I love the food there.
It's different from food I've had in any other country.
I hope they can just figure out the tourism part.
And my gripe is like, it's not like I just go to every country and say like, oh, this needs to be changed.
This needs to...
This is the first and only time I've ever made a video kind of criticizing a country in this way.
And it felt like it needed to be done.
And I felt...
I felt like I'd made the right decision when I saw the hundreds or thousands of comments of people sharing their similarly bad stories.
joe rogan
Well, that was probably also very good to change that law because I'm sure they read those comments as well.
william sonbuchner
Yes.
joe rogan
They're like, hey, we've got a fucking problem.
william sonbuchner
Right.
joe rogan
Hopefully.
Well, with an economy that must depend on a large part for tourism.
william sonbuchner
Yeah, I think it's at least 9-10%.
joe rogan
Oh, wow.
william sonbuchner
Which is substantial.
joe rogan
Yeah.
unidentified
Yeah.
joe rogan
Well, I mean, they have some of the most amazing structures human beings have ever created.
william sonbuchner
Yeah.
joe rogan
I have many friends that have gone there and said it changed the way they look at the world.
It changed the way they look at humans.
william sonbuchner
Really?
joe rogan
Yeah, because you just, like, you think of people who knows how many thousands of years ago.
It was 4,500 plus years ago who created these things.
Like, what was life like back then?
What did they do?
How did they do this?
How did they get these stones from hundreds of miles away and perfectly cut them and make these insane structures?
unidentified
Mm-hmm.
william sonbuchner
What would you want to get out of a trip?
joe rogan
Just want to see it.
I mean, I was baffled by Chichen Itza.
I went to see the Mayan ruins at Chichen Itza, and just that alone, you're like, holy shit.
Like, what were you guys doing?
Like, how did you do this?
Like, what was the culture like back then?
And what happened?
And now what they think happened is European diseases that just wiped out the Mayans because we know that it also wiped out 90% of all North American people when they came over here.
Just smallpox.
william sonbuchner
It's a great reason to go.
It gives you perspective on humanity and it's just this – I think – is it Graham Hancock?
joe rogan
Yes.
william sonbuchner
I think one of the big takeaways from his message is that there's a certain arrogance to modern man and no one could be smarter than we are right now.
joe rogan
Right.
william sonbuchner
And it's just simply not true.
joe rogan
Well, you know the whole theory behind what he's promoting?
It's actually based on this thing called the Younger Dryas Impact Theory.
And this has been substantiated by science that somewhere around 11,000 plus years ago, Earth was hit by comet debris.
And this is substantiated by levels of iridium that is very common in space but very rare on Earth.
A sheet of it across the world at that certain time period when they do core samples of the Earth and nanodiamonds that also indicate impacts that are all throughout Europe.
The immediate...
The melting of the polar ice caps, or the ice caps rather, on North America and all the ensuing destruction that came from that, the extinction of 65% of all megafauna almost instantaneously.
It's really, really fascinating stuff.
But what he believes is that there was a massive natural catastrophe due to Earth getting hit.
And this is all backed up by legitimate researchers and scientists and a man named Randall Carlson who's absolutely fantastic.
Really fascinating, in-depth understanding of this impact theory.
And that human beings were essentially knocked back into the Stone Age.
william sonbuchner
Right.
So does he think we would have gotten to the Industrial Age that much sooner if that wouldn't have happened?
joe rogan
They don't know what they were doing back then.
That's what's interesting, because everything was wiped out to the point where all we have left is these immense stone structures, which we have no understanding of the construction methods at all to this day.
There's some half-assed theories of how they did it, and no one really knows.
There's 2,300,000 stones.
in the Great Pyramid of Giza.
And some of them, again, were cut from a quarry that was 500 miles away.
And they don't know how the fuck they did that.
william sonbuchner
It'll be interesting if you go, if you get the right guide, and I can recommend a guy.
There's one guy I really liked later on.
But...
Everyone's gonna have an answer for you, and it's interesting.
They don't know though.
joe rogan
The thing is like I've heard all the answers.
william sonbuchner
Oh, sure.
joe rogan
I've heard everything.
I've been reading about this for years and years and years.
They really don't know.
And that's what's amazing about it.
What's amazing is you have evidence that human beings who lived in Egypt thousands and thousands of years ago did things that we really can't do today.
We really don't have the equipment.
We really don't have the understanding.
I mean, if you're off by a little bit with each individual stone, by the time you get to the top, it doesn't meet up right.
And they just nailed it.
They nailed it to the point where they have these immense stones.
You can't even get a razor blade in between them.
I mean, incredible construction.
Back when people had just come out of hunter and gathering.
I mean, it was like 5,000-plus years ago they were doing this.
unidentified
Like, how?
joe rogan
How long did it take?
Who was in charge?
How did you figure it out?
They don't know.
They really don't know.
And then due to the burning of the Library of Alexandria, there's like so much missing information in history.
william sonbuchner
Yeah, that's what...
Maybe it'll seem unrelated, but this idea like, oh, if we ever meet aliens or see alien technology, will we be able to figure it out or understand it?
It's like there's so much we don't understand about what's already here right now.
joe rogan
Yeah.
I think human beings used to have a very, very advanced civilization.
I think we, and when I say we...
Humans that were living in Africa 5,000 plus years ago, 10,000 years ago, whatever it was, they had an incredibly advanced civilization.
And that they, you know, if you think of how long modern anatomical human beings existed, they used to think we went back like 50,000 years and then they pushed that to like 150 and now some believe it's 300,000, even more.
That's people that look essentially like you and I. If you gave those people time, if you look at like, go back from the Romans, go back 2000 years ago to today, what an insane amount of progress has taken place in 2000 years.
In 2000 years, they've gone from slaughtering people with swords and bows and arrows and catapults To making incredible videos like you made with a fucking iPhone.
A little tiny thing that slides into your pocket easily.
You could travel around the world in metal tubes that fly through the air.
You can send video from your phone all the way to United States within seconds.
I mean, it's amazing just in 2,000 years.
william sonbuchner
Right.
joe rogan
So if these anatomical human beings existed 200,000 years ago and they had enough time and enough agriculture and enough food and resources to develop incredibly complex Really advanced technology that's dissimilar from the advanced technology that we have today.
We like to think of advanced technology as only involving internal combustion engines and silicon chips, but what if they develop something on a totally different path?
Just developed it to this level that we can't possibly comprehend.
What if they had 10, 20,000 years to do that?
That's likely what we're looking at when we look at the structures in Egypt.
We're likely looking at what at one point in time – look, we know all human beings came from Africa.
That's the birthplace of humanity itself.
And then the most complex structures that have ever been created also are in Africa.
So if you would imagine that those people had been given enough time, whether it's 20,000, 30,000 years, to evolve these technologies, and then, boom, hit by giant rocks from the sky and millions of people are killed.
The people that are left live a barbaric existence for thousands of years and then relearn civilization and starts from scratch.
That's what Graham Hackonk is talking about.
That's what Randall Carlson is talking about.
That's what John Anthony West was talking about while he was alive, who has an amazing series called Magical Egypt.
It's a multi-part DVD series that details the incredible complexities of the structures and how they related to the cosmos.
Magic stuff.
Just amazing, amazing stuff.
That's what I think probably happened.
Obviously, I'm not an expert, but when I'm talking to these people, that makes the most sense when you look at the immense amount of data that points to this Younger Dryas impact theory.
And it's not like some loony theory.
It's a theory that's embraced by cosmologists, and they know exactly the meteor storm, the comet storm that we pass through every November, and I believe it's every June as well.
And that, you know, you could see the meteor showers in the sky.
Well, occasionally, you go through a bad spot, and you run into some serious chunks of debris, and those slam into the earth, whether it's every 10,000 years, every 20,000 years, and it just fucks everything up and knocks whatever progress we've enacted, knocks it back to the Stone Age.
william sonbuchner
Right.
joe rogan
And whatever people live are fucking barbarians for the longest time.
william sonbuchner
It's certainly not my area of expertise, but it seems plausible to me.
Totally plausible.
I know for some people it's controversial.
I'm not sure how controversial the idea is.
I've not looked into it enough.
For me, seeing enough cultures and being to enough countries around the world, I can see that there are so many different ways of living.
And sadly...
Cultures as they exist now, traditions and customs are slowly being eroded, and soon we're just going to have this kind of Eurocentric, like, metropolis cities look like this, they should have a grid pattern, streets look like this, stoplights look like this, and then that's just going to be replicated throughout the world, and that's really fucking boring.
And that's tragic.
And I want to go to all the unique places I can before that happens...
Globally, which it will.
joe rogan
I think one of the things that you're doing that's really amazing is you're giving people, without them having to travel, you're giving people a window into these cultures.
That's what I always said about Bourdain and all these different travel shows where, you know, most people don't have the time or the resources to go to all these different places, but you're going there and you're getting involved and you're hunting with these hunter-gatherers and you're eating this food in these strange places.
You're eating rats and all kinds of wild shit.
william sonbuchner
Yeah, rats are pretty good.
joe rogan
Is it?
william sonbuchner
You ever tried rat?
joe rogan
No.
william sonbuchner
That's kind of sweet.
joe rogan
That's a funny question, have I ever tried rat?
What do you think?
I don't know.
william sonbuchner
So where have you traveled to?
I know you went to Thailand.
Where else have you been?
joe rogan
I've been to Italy many times.
I love Mexico.
I love going to Mexico.
I've been to Dublin.
I've been to Northern Ireland.
I've been to England a bunch of times.
I've been to Japan.
I've been to Costa Rica.
I've been to a bunch of island countries and stuff like that on vacation.
william sonbuchner
Sure.
More like vacation, less like traveling.
joe rogan
I have a family.
So when I travel, I have to make it fun for everybody.
unidentified
Totally.
joe rogan
Because if it was me, I'd be like, we're going on safari.
And they'd be like, fuck you, dad.
william sonbuchner
Right.
Although safari, who doesn't like looking at big animals?
joe rogan
Well, they get separated from their friends, and they want to do stuff, and I'm missing out on parties, and you know how it is.
william sonbuchner
Fair enough.
Yeah, understood.
joe rogan
So I have to make it exciting for them, too.
But from the time my kids were little, I've been taking them to other countries.
william sonbuchner
So what compelled you to go to Thailand?
Because that's far from here.
joe rogan
Well, I train Muay Thai.
I've always loved the art of Muay Thai, martial art.
And I just think it's an amazing place.
It's interesting.
And I have friends that have gone over there to train and they always come back with these amazing stories of how friendly the people are and about how beautiful the country is.
And, you know, we went over there and hung out with elephants and did the whole deal.
We rode elephants and it was amazing.
It was amazing.
It was beautiful.
And the people are so nice.
They're so friendly.
william sonbuchner
Yeah, it's a culture that...
I think some cultures are better at hospitality than others just naturally.
And they're very soft-spoken, sweet, hospitable people.
joe rogan
Yes, they really are.
Which is really wild because they've developed one of the best fighting styles ever.
william sonbuchner
Yeah.
joe rogan
It's really incredible when you think about, like, the nicest, friendliest people have the most brutal, striking style.
william sonbuchner
Yeah, I went, last time I was there, maybe six months ago, I went and watched some of the matches.
This is funny, as I was watching this, I was like, oh, I'll ask Joe Rogan this one day.
When they fight, I forgot how many rounds they do, maybe three or five, and it feels like they don't go for it until the last couple rounds.
joe rogan
Yes.
william sonbuchner
What's that about?
joe rogan
Well, the first rounds, they get the bets in.
So the first round is like a gambling round.
And they like to warm up.
And so they move.
First of all, they do the waikuru, which is the dance that they do before they start.
You know, if you've ever seen it live, you know they play the music and they go through this.
It's like a combination of stretching and then loosening up.
And they have a bunch of different things that they do.
And part of that is a warm up exercise.
And part of it is just a tradition to sort of honor what they're about to do.
And then they start the first round and Muay Thai, a lot of it is about gambling.
So there's people in the audience and they're making bets and placing bets and that all takes place during the first round.
And then the second round and third round determine How the fight goes, then oftentimes when a fighter's ahead, they'll coast in the last round.
They don't fight hard at all in the last round because they might have to fight again in a week.
They fight so much.
Like some of the elite Muay Thai fighters, like Sanchai, who is probably, if not the greatest, one of the greatest of all time.
He's got hundreds of fights.
I mean hundreds and hundreds of fights.
He fights constantly.
And to this day, and I think he's 37?
Like, go to San Chai Muay Thai record.
Let's find out his Muay Thai record.
Because he's a fascinating guy, too, because he has a very different style than a lot of the Muay Thai fighters, where he's not like a plodding, stiff guy.
He bounces around, he moves very fast, and he's known for his footwork and his clever maneuvers.
I mean, these guys oftentimes start fighting when they're six, seven years old, and they amass this incredible record of 315 wins, 41 losses, 5 draws.
And by the way, the guy seems fine.
william sonbuchner
That's remarkable.
joe rogan
You look at all those fucking wins, too.
He's got an occasional loss every now and then, which is just...
I mean, most people think that he's the greatest of all time.
Go do a Sanchai Muay Thai highlight reel.
It's very different than a lot of the ways a lot of these other guys fight.
He almost has his own completely unique style.
That people are trying to emulate now, but he seems to have developed it on his own.
He's a very playful, silly guy.
That's San Chai here in the pink shorts.
He's like a very playful guy.
He's always smiling and laughing.
Even inside the fights he does it, but his Instagram is hilarious.
His Instagram, sometimes he puts on little comedy sketches.
He's dancing.
Sometimes he's dancing with a girl and his wife comes in and he has to run away.
It's really funny, but the guy is just...
Look at that.
That specific type of movement that he has is very unique to him.
He does traditional Muay Thai stuff, but the way he moves is very unique to him.
He's very fast.
william sonbuchner
So the other thing I witnessed while I was there, so the first was, yeah, them kind of mailing it in for the first few rounds.
And then if they got smoked at the end of the round, they would get up and act like, yeah, I just rocked that round.
Like, I crushed that.
Is that something you've seen, too?
Is that, like, about judges or...
Or is that something you've not seen before?
joe rogan
You think they're trying to game the judges?
You mean like pretend they did well?
william sonbuchner
Like, didn't hurt.
Didn't hurt.
I'm good.
joe rogan
Yeah, probably.
Fighters do that all the time.
They get hit, they shake their head, and they smile.
But generally, that's because you got hit hard.
You don't really do that if you barely got touched.
william sonbuchner
Right.
joe rogan
Yeah.
william sonbuchner
Okay.
Yeah, I didn't know that about them.
joe rogan
It's gambling.
william sonbuchner
The gambling.
joe rogan
Yeah, gambling's a big part of it.
It's a huge part of it.
Yeah.
And the fighters all assume the name of the camp.
You know, like whatever camp they're from, you know, whichever group, Muay Thai group, they assume that name.
william sonbuchner
And so when you were there, did you go see a lot of Muay Thai?
joe rogan
I didn't see much because I was with my family, but I actually had a trainer work with my daughter, which was kind of cool.
And, you know, they trained her.
So we went to a gym and did that.
It was fun, but we were there for the full family experience.
unidentified
Right.
joe rogan
We did all kinds of other stuff there.
william sonbuchner
Sure.
joe rogan
We actually did this experience where you go and harvest rice with them.
So they take you and they take you through all the traditional steps that they used to do to get rice.
And you realize what a labor-intensive thing it is to just get rice.
william sonbuchner
Because you had to beat the husk off of each individual grain.
It's insane.
joe rogan
Yeah, yeah.
And we did the traditional methods.
We did a lot of cool stuff, but the food there was amazing.
Really incredible.
We actually took cooking lessons there while we were there too, which was fun.
william sonbuchner
Thai food is fantastic.
And I think when you do something like going to Thailand, you realize how different Asian food is.
In Asia versus here.
At least to me.
I mean, I tried Vietnamese food for the first time in Vietnam, and I had it for years, and then I came here and tried it, and I was like, what is this?
It's completely different.
joe rogan
Well, that's the same with Italian food.
william sonbuchner
Oh yeah, I believe it.
joe rogan
Yeah, if you get Italian food in Italy, it's so different than Italian food on the East Coast, which is Italian immigrant food.
william sonbuchner
And I guess the other – the funny thing that always strikes me as funny here is they'll have like Asian restaurant.
It's like Indian, Japanese, and Thai food.
It's like those aren't even similar whatsoever.
joe rogan
How do you get all that together?
william sonbuchner
But you'll see – and I'm like, well, I do like Japanese and Thai.
I'll do it.
I'll give it a shot.
But it's interesting how just Asia is just this massive, incredibly diverse place and – In the USA, it just gets boiled down to just Asia, Asian, the Asian community.
joe rogan
Right, right, which includes India, which most people don't even think of as Asia.
william sonbuchner
Yeah, right, that's South Asia.
But being there, you just realize it's so different actually being there than whatever representation you get here.
Generally, of course, you can still find really good Asian food, especially in California and in New York, too.
joe rogan
Yeah, wherever Asian immigrants come and actually make authentic food.
william sonbuchner
So not so much in Minnesota.
We try.
Oh, my God.
When we were here during the pandemic, when we kind of escaped Vietnam during the bad times over there, we went to a sushi place in Minneapolis.
It was such a mistake.
They had some kind of like peanut butter and jelly sushi.
And I was like, of course you would.
joe rogan
Oh, no.
william sonbuchner
Yeah, it wasn't good.
Yeah, I'm just kidding.
I didn't order it.
joe rogan
I'm sure it wasn't good anyway.
Well, listen, man, thank you very much for coming here, and thanks for your show.
It's a really fun show, and continued success, and best of luck to you.
william sonbuchner
Yeah, thank you.
I hope to collect some more stories before I see you next time.
joe rogan
Yeah, for sure.
Let's do it again.
And tell people the name of your YouTube channel and your social media so they can find you.
william sonbuchner
Sure.
Best Ever Food Review Show.
We're on YouTube, and you can look up to see any of our social media.
Best Ever Food Review Show.
It's a silly name.
joe rogan
9.54 million subscribers.
Congratulations, man.
That's amazing.
unidentified
Thanks a lot.
william sonbuchner
Really appreciate it.
unidentified
All right.
william sonbuchner
My pleasure.
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