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June 23, 2022 - The Joe Rogan Experience
02:56:25
Joe Rogan Experience #1836 - Ryan Holiday
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joe rogan
01:35:02
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ryan holiday
01:16:38
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unidentified
Joe Rogan Podcast, check it out!
The Joe Rogan Experience.
Train by day Joe Rogan podcast by night All day Alright number up Nice to meet you man Yeah, good to meet you.
joe rogan
Happy birthday.
ryan holiday
Thank you.
joe rogan
How old are you?
ryan holiday
I'm 35. Wow.
joe rogan
Do you feel 35?
ryan holiday
I feel like after like late 20s, I just kind of like, well, I got to check in every year to be like, wait, how old am I again?
You know, so I not really, I guess.
joe rogan
It's a strange time.
35. Why?
Because you're kind of middle aged.
ryan holiday
Yes.
joe rogan
But you're young.
ryan holiday
Well, I was, like, successful pretty early in my life, so, like, I was always, like, the kid.
You know, like, I dropped out of college at 19, and so, and I worked in Hollywood, and so I was always, like, the youngest person in the room by far.
And so, like, that's, it's not been part of my identity, but I, like, felt it, you know?
joe rogan
What'd you do in Hollywood?
ryan holiday
Well, I dropped out of college.
I worked at a desk in a talent agency.
And then I started signing new media clients.
And then very quickly, it didn't work out.
But you want to know?
joe rogan
Sure.
ryan holiday
So I was working for one of the reasons it didn't work out.
It didn't work out because it was horrible life.
And I don't know why anyone would want to have it.
But I was working at this desk.
I was an assistant.
And I was also a research assistant for Robert Greene, the 40 watts power guy.
unidentified
Sure.
By the way, I brought you The new one from him.
joe rogan
Oh, great.
ryan holiday
He signed it for you.
joe rogan
Oh, that's awesome.
ryan holiday
Yeah.
joe rogan
Robert's a great guy.
ryan holiday
He's my favorite human being in the whole world.
joe rogan
All right.
Damn, I want to be your favorite human being.
ryan holiday
Let's see.
Well, no, so I was working for Robert, and I had the 40 laws of power on my desk because I was working on it, and one of the partners became convinced that I was up to shit.
unidentified
What?
ryan holiday
Yeah, yeah.
He got it in his head that I was not a threat, but I was someone to be suspicious of.
joe rogan
Because you had the laws of power on your desk?
ryan holiday
Yeah, yeah.
It was the weirdest thing.
joe rogan
You're too ambitious?
ryan holiday
I guess, yeah.
unidentified
Wow.
ryan holiday
And I remember one time, the partner I worked for, he was always gone, and he never liked to be on call.
unidentified
call.
ryan holiday
So he had me on some call for him and I was supposed to like be like feeding him info, you know, like when you're on the, on the conference call, I was supposed to like type him stuff.
And, uh, you know, like you log into the call and, uh, it's like, you're the seventh caller, but there was only supposed to be like six people on the call.
And, uh, so the partner's like, someone else is on the call.
Like who was on the call?
And I was like, am I supposed to say something?
Because, like, I'm not supposed to be on the call.
And I kind of froze.
I was only, like, 20. And I froze.
And he kept, you know, who's on the call?
Who's on the call?
And it was, like, too late to say anything.
Right.
It's funny.
I'm, like, feeling it.
Like, the nerves.
joe rogan
The nerves?
unidentified
Really?
Yeah.
ryan holiday
Well, no, because it was so stressful.
This is like, you know, this is like an Artigold type, right?
joe rogan
Right.
ryan holiday
And then all of a sudden I hear like footsteps down the hall and it's like his assistant and the assistant is like looking through the door and see.
And I'm like, oh shit, I hang up the phone.
Oh God.
It makes the noise.
And then I hear like stomping down the hall and he like bursts into the thing.
It's like, What the fuck are you doing?
I knew you were up to something.
Like, I saw you reading that book, you know?
And it's like this whole...
He's just, like, screaming at me.
And then, like, he could tell that I was, like, not scared enough.
And so he...
I'll never forget.
He grabbed the door and he slammed it and then opened it again and then slammed it and then opened it again.
Like, just...
Pure physical intimidation.
joe rogan
Like a chimp banging sticks?
ryan holiday
Yes, exactly.
And so I just got up and left and then I never went back.
joe rogan
Oh my god.
ryan holiday
It was crazy.
joe rogan
I dated a girl when I was like 27 and she was an assistant for an agent and she would wake up in the middle of the night terrified that she fucked something up.
She would just have these fearful moments.
She worked 16, 17 hours a day for nothing.
I mean, she got paid garbage money.
And the whole idea was that you're kind of interning slash working there, and you were eventually going to get a career as an agent.
So she worked for this guy who was just...
A complete asshole.
Just a fucking asshole to everybody who worked under him.
ryan holiday
It's the dumbest system in the entire world because, like, the person who is good at being an assistant, and I was so bad at it, and would put up with it for, like, five or six years is not the person that anyone would then want to be their agent.
It's, like, filtering out for, like, pencil pushers and, like, nerds and, like, you know, it's the craziest system, uh, And that's why most agents are horrible.
It's because most people would get up and quit or just not be interested in it at all.
joe rogan
It encourages abuse too.
Because then you abuse, if you ever get to that position where you're an agent and you get an assistant, you're just going to abuse them because you were abused when you were an assistant.
It's a hazing ritual.
ryan holiday
Yes.
And people who were hazed are very...
You'd think you'd be sympathetic to people who were vulnerable, but it actually hardens you because you're like, well, I went through it.
You have to go through it.
joe rogan
How weird.
ryan holiday
It's awful.
joe rogan
Well, it's a weird abusive system, period, from top down, from producers and directors to...
Tarantino was on the podcast.
He was telling me about this famous producer who kept a bedroom in his office where he would take the starlets and he would bang all the starlets.
ryan holiday
Power corrupts, man.
joe rogan
But I think back then, it was unchecked.
You know, now it's like, those same guys are like terrified now.
Yes.
Like, all those stories are resurfacing.
Like, that was the way women got roles.
Like, you had to sleep your way to the top.
Like, you literally had to do that.
ryan holiday
It doesn't seem that hard to not be a piece of shit, though.
unidentified
Yeah.
joe rogan
But does it in a world where everyone's a piece of shit, like depending upon what, like there's different cultures of different, you know, businesses.
And when you have a business like that where, you know, there's, one of the weirdest things about Hollywood is that there's literally people that just decide to pick you.
And if they pick you, your life becomes your wildest dreams.
You're in the cover of Vogue magazine.
You're starring in an action movie right next to the biggest A-list celebrities in the world.
You fucking made it.
You're at the Oscars accepting the award and thanking that person who points at you in the front row.
If they chose.
If they choose you.
But if they don't choose you, you're fucked.
It's not a meritocracy.
It's just not.
You can see by someone like Amber Heard, she's not a good actress, but if you get into the right spot and you do the right thing and you fucking make the right noises, you can become famous and successful.
ryan holiday
Well, I think any industry that has gatekeepers is inherently susceptible to being corrupted because those people have a certain unearned power.
And they probably, deep down, know That they don't really do anything and that they're just, like, guessing, you know?
And there's probably something in that, too, where you're aware of the inherent bankruptcy, like, we don't make anything, we don't do anything, and it probably goes to your head and you need distractions and stuff.
joe rogan
Well, I think this is an interesting jump-off point to talk about your work and your fascination with stoicism because what you're talking about there is like a truth.
You're talking about there's a reality to that job.
It's that these people who are the gatekeepers, there's a lot of people that work in Hollywood that work as executives that are really not talented people and I've known them forever and I've seen them fail upwards I've known them since I've been there.
It was like 20, 30 years ago, and they're still around.
And they were retarded then, and they're stupid now.
It's like they're the same person.
It's like there's a reality to that.
And one of the things that I think you highlight very well is the importance of reality, of dealing with things.
And of finding positives in any sort of, you know, the title of your book, The Obstacles, The Way.
It's a great title because obstacles are very important.
And although they don't seem like they are when, you know, you're there, they don't seem like they're beneficial.
They seem like it's just like the end of the world and this is going to be horrible.
But there's some great benefit in difficult times and difficult things.
ryan holiday
Well, yeah, even when I was in Hollywood, right?
So I had to walk out on this job.
I'm like, fuck, this is what I dropped out of college to do.
Like, this is not good.
My entire life would have been different had that not happened to me.
joe rogan
What did you want to do?
ryan holiday
I wanted to be a writer, but I got this really good advice from a writer, and he said, writers live interesting lives, so you have to, like, go do stuff.
You have to be around people.
You have to go get...
You have to go earn having a point of view.
You can't just get good at the craft of doing the thing.
Obviously, that's super important.
And that's what I learned from Robert as a research assistant.
Here's how books come together.
Here's the art of doing the thing.
But if you don't have anything to say...
joe rogan
Right.
ryan holiday
You know?
And so I was just, I was like, okay, I had this thing, chance to do this.
And then I went from there.
I worked at, I was the director of marketing at American Apparel.
So I did like weird shit and I was around crazy, crazy people.
But all of that ultimately informed, you know, what I talk about.
But...
I knew I didn't want to be a person who's just, like, taking a percentage of what other people do.
I wanted to make stuff.
Like, I wanted to actually produce and create things.
So I knew I wanted to be a writer.
And when I first read the Stoics, I was just like, shit, this is it.
Like, when I read Meditations for the first time, I was 19. I was sitting in my college apartment.
And I was just like, not only have I never read anything like this, I've never even heard of anything like this.
Because you have the most powerful man in the world writing notes to himself that he never thinks are going to be published.
Like pretty much every other book ever written was like a writer writing to an audience.
And Meditations was never intended to be published.
He'd probably be mortified that we even have it.
And so it was just a kind of philosophy and a way of thinking that I hadn't heard in any school, you know, in any class from any adult in my life.
And I was like, I want to tell people about this.
joe rogan
Marcus Aurelius, one of the more interesting things about the stuff that he writes is how relevant it is today.
When you read it, you wouldn't imagine that this is being written by a man.
How many years ago was that?
ryan holiday
1900, 2,000 years ago.
He's writing in the mid-150s, 160s AD. It's very relevant.
joe rogan
The way he writes, the language is incredibly familiar.
It's the same.
One of the things about...
We would always make fun of the way people talked a long time ago.
Wherefore art thou?
There's a way of talking that we don't communicate like today.
But when Marcus Aurelius writes, and you read meditations...
It seems very current.
ryan holiday
Well, it does depend on the translation, right?
Because, like, if you are reading, and people do this, and I'll recommend Marcus to read this, and they'll just get what's free on the internet or whatever.
If you're reading a translation from the 1850s or the 1600s, it's going to be in Shakespearean English.
joe rogan
Wow, interesting.
ryan holiday
Because they're translating it into their vernacular.
And so the right translation is key.
Do you remember which one you read?
I don't.
There's a Gregory Hayes translation for the Modern Library, which I think is the most lyrical and beautiful of all of them.
That's the one that I randomly bought on Amazon and had no idea that it was going to be the one that would hit me.
joe rogan
So were the original ones in Latin?
ryan holiday
So this is what's crazy about Marcus.
So Marcus lives in Rome.
The Romans speak Latin.
But the philosophical language at that time was Greek.
So Marcus was writing to himself in Greek.
So when you read those passages or you listen to them and you're just like, that is one of the most beautiful things I've ever heard.
There's this one passage where he's like...
He talks about a stalk of grain bending low under its own weight, the way an olive falls to the ground.
He talks about the way that when you put bread in the oven, it breaks open on top, and we don't know why that happens.
It's just this beautiful inadvertent act of nature.
He's just writing like a poet, like a great writer.
And again, he's writing in his non-native tongue to himself, never expecting anyone would see it.
It'd be like finding out that a comedian is funny in their diary.
You're just like, wow, you're just naturally that.
You're not turning it on or off.
It's just intuitively part of you.
unidentified
Yeah.
ryan holiday
But I think your point about how it feels timeless, that actually does feel like a thing I've heard comedians say, which is that the specific is universal.
I don't think he was trying to talk to the audience.
I think he was so unflinchingly honest with himself that he was touching something universally human.
Because we should not be able to relate to his experience at all.
There is literally a cult of the emperor that worshipped the emperor and their spouse as living deities.
And he controlled the largest army in the world.
He had unlimited wealth.
He could kill or murder or torture or exile anyone he wanted.
People cheered him as he walked in the streets.
There's no way we should be able to be like, this passage was talking about struggling to get out of bed in the morning and you want to huddle under the warm covers.
Like, how?
Because I guess people are people no matter where you get in life.
joe rogan
People are people and not everyone gives in to the temptations of being in that position.
And in his case, I think it made him more apt to reflect upon his thoughts and find the source of why he believed what he believed and why he thought what he thought.
ryan holiday
Yeah, he says in meditations, he says, be careful not to be Caesarified.
Don't be dyed purple.
Because the emperor wore a purple cloak.
And purple, now we're just like, the color purple.
To get purple, it was this complicated process of different merchants.
Actually, the founder of stoicism was a merchant in Tyrion purple.
Slaves would smash up sea slugs or sea snails, dry them on rocks, and this dust would eventually become the source of purple.
And he's like, don't be stained purple.
So when he becomes emperor, he's like, this will change you if you're not careful, and you have to actively work to make sure that doesn't happen.
So he was aware of that.
joe rogan
That was the character in Gladiator, right?
Wasn't that Marcus Aurelius?
Was it based on him, roughly, loosely?
ryan holiday
Well, it's, I think, one of the great movies of all time.
joe rogan
Great movie.
But Peter O'Toole?
ryan holiday
Yes.
He's the one that Joaquin Phoenix's character kills at the beginning.
And then a lot of the sort of things that Maximus says are sort of very stoic, inspired.
The irony of that movie is that Joaquin Phoenix probably underplays how bad Marcus Aurelius' son was in real life.
He really did get killed by a gladiator.
He was a psychopath.
Immediately destroys all of Marcus's work.
It's one of the tragedies of Marcus that he has a POS son.
joe rogan
I've always wondered, like, how that seemed like it's Joffrey from Game of Thrones.
Like, that is a very common thing.
ryan holiday
Yeah.
joe rogan
Why is that, like, it's an archetype?
ryan holiday
It is.
There's another great Eastern emperor, Cyrus the Great, and he has a shitty son, too.
You know, it doesn't look like Queen Elizabeth's kids are that great.
Yeah.
But what's interesting about Marcus is, like...
It's weird that he's such this great man, and then most people know nothing about him.
But Marcus's father was not emperor.
So, there's what they call the five good emperors.
So, basically in all of Roman history, there's like five good emperors, and they happen in a row.
And they happen in a row because each one does not have a male heir.
So, they don't have sons.
So, in the Roman tradition, it was much more common if you didn't have a son, you would adopt a son.
And so the Emperor Hadrian is old, probably gay, does not have any children, and he adopts—he sees something in Marcus.
They're very—Marcus is young, but he sort of starts mentoring this boy.
They actually go, like, hunting together.
Like, he sees something special in this kid.
Marcus's nickname was Verismas, or the truthful one.
But he's like just a kid.
And Hadrian realizes he's too young to name him emperor.
So he selects a man named Antoninus Pius, who's the great politician of the time, and makes him emperor on condition that he adopt Marcus Aurelius.
So Marcus, and then the thinking was Antoninus Pius would live for like five years and then Marcus would be king.
And in fact, he lives for like 19 years.
So Marcus has like a 20 year apprenticeship in being the emperor.
Thank you.
Thank you.
unidentified
Oh, wow.
ryan holiday
It's fucking crazy.
joe rogan
And his son, what was the deal with the wife?
ryan holiday
Marcus's wife?
joe rogan
Yes.
ryan holiday
So Marcus's wife Faustina is, I guess it would be, Faustina is Antoninus' daughter.
So they're not related, but they marry the family together.
Marcus loves her.
They're married a very long time.
There are rumors that she's unfaithful, but as far as we know, Marcus pays no attention to this, does not believe them.
But the tragedy of their marriage is Marcus loses like seven children before they reach adulthood.
Can you imagine that?
joe rogan
That was very common back then, though, wasn't it?
ryan holiday
Seven's a lot, though.
joe rogan
It is a lot, but isn't that one of the reasons why the general age that people lived to was so low back then?
People think that people died your age of expected death.
It wasn't that.
It's just like you died in childbirth.
You died when you were young.
You died from infection.
It wasn't that people didn't live as long.
ryan holiday
Yes.
Like, there's lots of old people in Rome.
It's just, like, getting...
joe rogan
Getting to the hump.
ryan holiday
Like, if you made it to 40, maybe you could make it to 80. Right.
But, like, chances are you weren't going to make it to 20. Yeah.
joe rogan
That makes sense.
I mean, they're all sword fighting and shit.
ryan holiday
That's also true.
I mean, just imagine you could cut your hand and die of an infection.
joe rogan
Yeah.
And obviously they're shitting in the streets and just fucking horrible diseases.
ryan holiday
Even rich people don't have toilets.
Like, they know nothing.
So that's one of the sort of, not rationalizations, but if you're like, how does it go so wrong that this great man leaves the empire to his son?
joe rogan
Yeah.
ryan holiday
Well, he does have a male heir.
That's a problem, unlike all his predecessors.
It's that every one of the sons that he wanted to succeed him died.
And there's some speculation that Marcus's plan...
So this is the other crazy thing about Marcus.
If I'm nerding out, you can...
joe rogan
No, please go.
ryan holiday
So Marcus has a stepbrother.
Through this crazy adoption process, he has a stepbrother.
And so that he inherits through Hadrian.
It's a complicated thing, but he has a stepbrother.
And so, like, we know what kings do to their rivals.
Like, you have to kill them, right?
The first emperor of Rome, Octavian, he's Julius Caesar's nephew.
Julius Caesar has a half-son with Cleopatra.
Or he has a half-brother or whatever.
He has a son with Cleopatra, a son out of wedlock.
And Octavian has two Stoic teachers who instruct him to murder his rival, which he promptly does.
Or have murdered.
So the precedent was, like, you can't have too many Caesars.
Like, you can't have more than one viable heir.
And Marcus, when he's Antoninus' favorite, Antoninus preps him, he ascends to the throne, the first thing Marcus does is he names his brother Lucius Ferris co-emperor, which has not only never happened basically before Orsons, It is a nod to how the Republic was.
The Republic of Rome, before it becomes a monarchy, is led by two consuls, like two elected presidents who served together as a check against power.
So Marcus, by naming, he can't put it back to a republic, which is the plot of Gladiator.
He can name himself a co-emperor.
And the thinking is that's what he was planning to do with his sons, but they all died.
joe rogan
So in the movie, Joaquin Phoenix kind of kills the dad.
ryan holiday
He kills the dad because in the movie, not in real life, Marcus Aurelius knows his son cannot be king.
joe rogan
But in real life?
ryan holiday
He passes it to him.
joe rogan
And how did Marcus Aurelius die?
ryan holiday
Of the plague.
joe rogan
Oh, wow.
ryan holiday
So that's the other crazy thing.
Again, timeless.
Marcus was writing in what we now call the Antonine Plague.
They named it after him.
But it's like a global pandemic.
It starts in the East.
It overwhelms Rome.
Five, ten million people die.
They have no way of stopping it.
So Marcus leads through all of that.
And then the suspicion is that he catches it at the end, realizes he has it, has to send his son away so he doesn't give it to his son, sets in motion a series of advisors who should lead his son, and then his son promptly gets rid of all of them and goes bad.
joe rogan
So how does a man like that, who's so introspective and so thoughtful, particularly for the times, how does a man like that have a son that's such a piece of shit?
ryan holiday
I don't know.
I don't know.
I mean, one argument is he's a psychopath and there's sort of nothing you can do.
Like, no blame whatsoever.
The other argument, the more likely one, is like most great men, and we're talking about history, so it's mostly great men, but again, Queen Elizabeth has crappy kids.
Most great men are shitty fathers.
Gandhi was a bad father.
Winston Churchill was not a good father.
joe rogan
Why is that?
ryan holiday
I think they're busy.
joe rogan
Wow.
ryan holiday
I mean, do you have a theory?
joe rogan
I think it's a power thing.
I think growing up with that amount of wealth and that amount of power that your mind develops in this privileged position that Where you never have to struggle, you never have to develop character, and you always feel entitled to everything.
Imagine being a prince.
Imagine being the son of an emperor.
You have the most ultimate power.
You could have people killed.
He probably did.
He probably killed people.
If he got in an argument with a boy while they were playing, he would probably stab him.
You could get away with that.
And if you did that many, many, many times, you would develop this ultimate sense that you're superior to all mortals.
Like, you would think of yourself as a god-king.
You would think of yourself as someone who's not a normal human being.
And I don't think you could ever get that out of a person.
If you grew up...
It's like childhood stars.
Are the most broken people that we have on exhibit?
If you want to really examine human beings, if you want to do a psychological study, what is the average architect like?
What is the average singer like?
What is the average child star like?
Well, they're almost all drug addicts.
They're almost all completely wrecked.
Their personalities never fully develop.
They develop under this weird position where everyone loves them.
From the time they're little, and they get exorbitant amounts of attention that are completely unearned, then they never have to develop character under adversity.
They never have to prove themselves.
You cannot prove yourself, in fact.
You never have the opportunity.
And so, what do they do?
They get their faces tattooed, they get hooked on drugs, they're fucked up, man.
They're just falling apart.
And it's almost universal.
ryan holiday
Yes.
There's the exceptions, but the exceptions prove the rule.
joe rogan
The exceptions are so rare.
And even the exceptions usually are fucked up.
ryan holiday
I heard this quote.
It was actually about Marcus Aurelius.
No, no, it was about a different...
It was in a book about Marcus Aurelius.
Anyways, the guy said, the worst thing that a son...
Or, again, male.
But the worst thing a kid can say to their parents is, like, I was never a boy.
Or I was never a girl.
Like, you never had a childhood.
So I imagine that's part of it, too.
Same with child stars, but also the person who grows up knowing you're never a normal, regular kid.
Where you're getting your ass kicked, where you're confused, where you're struggling to both fit in and earn your place.
You know from the moment you're born, you're special.
And that's maybe why there's five good emperors in a row, is that each one of those emperors did not grow up thinking that.
joe rogan
Hmm.
That makes sense.
Yeah, I don't know if it's possible for someone to—I mean, I think it's the same as being famous, right?
I mean, essentially, he's the son of the emperor.
He is famous.
I think it's the same thing.
I've met dozens of people that were child stars.
And I've met some of them that were very nice.
Demi Lovato is very nice.
Miley Cyrus is very nice.
I've met a bunch of them.
But they're all fucked.
They're all fucked in one way or another.
They're all like, I'm sober now or I'm going to do this now or I'm going to do that.
There's never like this sense of calm and discipline and being centered and there's always like this state of change and improvement.
Like they're always like in this weird place where they don't feel fully centered or they're always like falling over to the left or falling over to the right.
The structure's not there.
ryan holiday
Yes.
Yeah, I mean, do you think about that?
Like, how do you...
I've tried to make decisions in my life.
Like, one of the reasons I live where I live is that, like, I wanted my kids to be normal.
Like, I want...
You know what I mean?
Like, to have a...
Obviously, they can't be that...
Like, my life is never going to be super normal because I don't have a job that I go to every day.
And, you know, I don't have to think about certain things that a quote-unquote normal person would.
But, like...
There are definitely cities or neighborhoods or lifestyles you could live that are inherently less normal for your kids.
And I would like to have normal kids.
joe rogan
Yeah.
Normal is an interesting term, right?
Because I've met people that grew up in LA and their parents are in show business and they're normal.
ryan holiday
Yeah.
joe rogan
Yeah.
It's possible.
ryan holiday
They probably had to create kind of a bubble, right?
joe rogan
I don't know.
I mean, I think it's all about what kind of activities you get your child involved in.
I get my kids involved.
My kids are involved with a lot of athletics because I think people have this faulty position on athletics that don't participate in them and they think of athletics being something that is for the body.
It's not a smart pursuit.
It's a dumb pursuit.
It's like a physical thing.
It's not a mental thing, but they're not right.
They're incorrect.
There's a giant amount of success in athletics that are about not just mental states, but about discipline, which is also...
Discipline is a part of the mind, right?
We all agree to that.
But so is the ability to perform under pressure.
So is the ability to deal with a loss and sort of reestablish yourself and come back feeling better.
The feeling that you get of the shame of loss is very valuable and that's a mental thing.
And there's mental sort of challenges that you acquire from sports that I don't think are available in any other way.
I think you get different mental challenges and there's different lessons that can be learned from academic pursuits.
But there's mental challenges that you only get from athletic pursuits.
You only get when you have to force your body to keep going even though your mind is exhausted, your body is exhausted, and your will is leaving you, and there's parts of you that are telling you to quit.
And you have to learn how to manage that, and that is a mental thing.
But it's a mental thing in a different way than calculus is.
It's a mental thing in a different way than learning languages.
But it's equally as difficult.
ryan holiday
I think one of the things I think a lot about and that I dislike, like, if I was like, describe a philosopher, he'd be like, university professor, turtleneck, like, tweed, you know, a jacket with pads on it or whatever.
Like, you'd think of a weakling.
And in the ancient world, like, philosophers were people who did shit, right?
unidentified
Right.
joe rogan
They were warriors.
ryan holiday
They were warriors.
They were kings, like Mark Surrealis hunts.
There's an early Stoic who's a distance runner, one who's a boxer.
Like, and what I love when you really read the Stoic text is, like, Their metaphors are all sports.
It's wrestling and fighting and running and hunting because they did those things.
joe rogan
Those things are difficult.
ryan holiday
Yes.
joe rogan
And difficult things are good for you.
And they're good for your mind.
That's what people don't understand and don't pursue them.
There's...
In America, unfortunately, there's this sort of intellectual elitism.
There's this mindset that some very smart people have because they're very good at certain intellectual pursuits and they look down upon pursuits that are physical in nature because of this sort of prejudice.
I think it's also like a fear of encountering something that you're not good at or something that's going to humiliate you and something that's going to make you feel bad.
It maybe came from gym class, maybe came from being forced to participate in sports when they were younger and they didn't enjoy it.
So they have this thing in their head that there's no value there.
ryan holiday
Yeah.
Seneca says, we treat the body rigorously so that it will not be disobedient to the mind.
I like that.
joe rogan
That's good.
That's good.
ryan holiday
Like when I crank the knob to cold in the shower or I push myself when I'm running or lifting weights or swimming or whatever.
I feel like part of what that is is an assertion about who's in charge.
joe rogan
Yes.
That's what my friend John Joseph says.
John Joseph is the lead singer of the Cro-Mags, but he's also done like a shit ton of Ironmans.
He has got this great saying about doing an Ironman.
He goes, that's when your mind has to tell your body who the fuck's in charge.
ryan holiday
I love that.
Yeah.
joe rogan
And you hear it with his heavy New York accent.
It's beautiful.
But that's what it is.
It's like you have to be able to endure.
You have to be able to tell your body that this is what we do.
And the more you do it, the easier it is, man.
I made a video about it today when I was doing the cold plunge.
Because it's so much easier than it used to be, but it's still hard.
But it's just easy because I'm accustomed to the grind of it, because I do it every day.
So I just get in there, or almost every day.
But it's like, there's something to that that's so valuable that doesn't get emphasized enough in our modern-day conversations.
And it doesn't get emphasized in media, it doesn't get talked about...
Like, you have to search for that.
You have to search for this idea that struggle is difficult.
Or, you know, like the title of your book, The Obstacle is the Way.
Like, getting through things is how you build a stronger foundation.
It's how you develop character.
It's how the mind understands how to manage difficult situations.
ryan holiday
Well, and I think it's a transferable skill.
So, like, you're doing it in the cold plunge or running or fighting or whatever.
And then when you're, like, when I'm working on a book and books are hard, you know, and they're, like, halfway through, I'm like, this isn't coming together.
This sucks.
Should I stop?
I'm like, I know this feeling very well.
And I know that you don't listen to this feeling.
So, like, fuck off.
joe rogan
Yeah.
ryan holiday
Right?
Like, you have to build that – because you're going to go through hard things in life, and you want to have cultivated a sense of, like, not quitting when things are hard.
joe rogan
Yes.
I have a very good friend.
His name's Cameron Haynes.
A hunter, right?
Yeah, he's also an ultra marathon runner.
And one of the reasons why he's such a good bow hunter, I believe, is because of all the exercise he does.
Because I think there's, I used to think that it was just him building endurance for the mountains.
I think there is some of that too.
But I think more than that, it's his ability to maintain calmness.
Because he's always torturing himself.
So he's always running like 15 miles in the morning before he goes to work.
He's always torturing himself.
So he has this ability to just stay in this like steady state.
So when he's at the top of a mountain and there's a giant bugling bull that's like 50 yards away, he can center his pin right on that bull's vitals and release a perfect arrow every time because he's so good at managing uncomfortable states.
He can stay relaxed under fire.
ryan holiday
The Stoic word for that is stillness.
Ataraxia is the Greek word, but it's sort of like freedom from disturbances.
Like, even if it's crazy outside or even if you're going through something internally.
Like, how do you slow things down?
Mark Aurelius talks about, he says, be like the rock or the cliff that the waves crash over and eventually fall still around.
I think when you've been in crazy stuff or you've exposed yourself or you've endured things, you just realize that I've got to slow this down, I've got to center myself, and that being excited is not a positive contributor to this situation.
joe rogan
Right.
Yeah.
There's a thing that happens when you do a difficult thing, is that you develop more of an ability to do difficult things.
And it's also like, it's a daily thing.
It's not as simple as like, oh, I used to do difficult things, so now I can do this difficult thing.
I don't think so.
I think you are better off than someone who has never encountered something difficult.
But I think there's a reason why fighters take warm-up fights, and fighters when they're active, when they fight all the time, they fight better.
When I was competing, I would be at my best if I had just fought like a week ago.
Like if I fought a week ago, I was like, I know this experience.
I know this feeling.
I've been here before.
I was just there.
But if I got injured once and I couldn't compete for four or five months, it was weird.
Coming back was weird.
It was a totally foreign experience.
It felt very nerve-wracking.
And I think there's something to forcing the brain, forcing the mind into these difficult positions, into these difficult situations, so that the mind gets accustomed to that feeling.
And then you can maintain calm.
And then you can keep yourself.
In the midst of all the chaos, you can keep who you are.
ryan holiday
Yeah.
Well, I try to design my life around cultivating slash protecting that feeling.
So I know people, they get up, and then the first thing they do in the morning is they're just sucked into social media or the phone, right?
And then they're already riled up from before their feet have even touched the floor.
They're like, can you believe so-and-so said this?
Or like, I heard this.
Or like, I was talking to a friend of mine and he was like...
Actually, I was talking to Peter Atiyah.
And he was saying the problem is he scans his email in the morning to check for fires.
Like, not literal fires, but like stuff going on.
And I'm like, so you're starting the day looking for things that are disturbing.
Like, you're looking for the worst stuff.
joe rogan
But in his defense...
He is a physician.
ryan holiday
Yeah, of course.
joe rogan
And he's a man who has a bunch of clients, and if a client emails him, hey, my foot's numb, and I can't see it on my left eye, there's this fucking...
He's got to put out that fire.
ryan holiday
Yeah, yeah.
joe rogan
That's different than you and I. Yes, definitely.
ryan holiday
And there are obviously professions where you have to be more on call.
But you can...
And what we were talking about, and he was like, he's happiest, though, when he gives himself 30...
Minutes to an hour in the morning, which means waking up early, right?
That, like, you're not sucked into that stuff.
And so, I tried...
That's what...
My rule is, like, I don't use the phone for an hour in the morning.
joe rogan
I broke my phone once on a trip in Hawaii.
ryan holiday
Yeah.
joe rogan
I was bow hunting in Lanai, and I dropped my phone.
Yeah.
And...
I dropped my phone, and it started just randomly calling people.
It was wild.
I would hold it up, and it would call people, and I'd hang up, and it would just call somebody else.
I showed my wife.
I'd go, look at this.
Watch this.
And it was just doing this wild thing where it just kept calling.
I shut it off, turned it back on.
It was doing the same thing.
So I'm like, okay, I've got to get a new phone.
But there's no Apple store in Lanai.
There's only 3,000 people on Lanai.
ryan holiday
Yeah, yeah.
So I had- Isn't it all owned by one person?
joe rogan
Yeah, Larry Ellison, the Oracle guy.
unidentified
That's crazy.
joe rogan
Ballin!
Ballin' out of control, son!
Yeah, he owns a fuckin' island.
So it's a beautiful place, too.
And so anyway, I had to order a new phone.
Well, it took like three days to get there.
And in those three days, I didn't have any phone and I felt wonderful.
It was weird, man.
Like I had a weird relaxation come over me.
Like an alleviation of stress and concern.
And it wasn't even that anything was going on in my life where people were mad at me or I was in trouble or anything like that.
It was simply that I wasn't checking in on the opinions of so many people, and I was allowing myself to just think about life.
Clearly, also, I'm in paradise, so that helps a lot, and I'm just with my family, so there's no concern about other people.
I'm with my family, the most important people, and I'm with two of my very best friends, and we're having a great time together.
With no phone.
But there was a feeling that I had where I was like, wow, I feel lighter.
I feel like there's an alleviation.
But then as soon as I got that phone, I went right back into it.
As soon as I got that phone, I'm going to check on my Instagram.
Oh my God, look at all these messages.
I'm checking my email.
Oh God, I got to answer all this.
And I fell right back into this bizarre, steady feeling of like a buzz of subtle anxiety everywhere.
Just...
ryan holiday
It can't be good for you.
joe rogan
Terrible for you.
you yeah terrible but is it like all this other stuff we're talking about like hard working out like doing difficult things like endurance work and sauna work and all that stuff is it also a resilience does it build up your ability to tolerate massive amounts of information coming your way Because would you be worse at it if you hadn't experienced it?
Because me personally, I have something like 15 million Instagram followers and 9 million Twitter followers.
It's a lot of people.
And if I absorb all their opinions, it's unmanageable.
ryan holiday
Yeah.
joe rogan
But I'm so accustomed to people talking shit about me.
I'm so accustomed that I can read someone being really mean about me and I just go, ha!
Like, it doesn't get me anymore.
But it could, it used to get me.
Like, when, like, maybe, like, if you go back To the beginning of social media, if someone would say something mean to me, I'd be like, what is this?
This is awful!
ryan holiday
Because you thought it was a real person as opposed to some thing on a screen.
joe rogan
Well, you thought it was a real person, but it's also, you cannot respond.
There's no one there, so you feel helpless.
It's like you're swinging at ghosts.
No one would say to your face, unless they were a really dangerous person, a lot of the things that people say on Twitter.
Someone to say that to your face, they're trying to instigate a literal, physical, violent encounter.
Most people would never do that.
But they can say something and just throw it out there and it reaches you and it causes emotional pain to people.
And they know it does, but they feel disconnected from it.
And so it takes a long time for someone to understand what that is and how this is A negative thing that you really probably shouldn't have in your life.
So don't go looking for it.
Don't go reading that stuff because it's just not good for you.
But if you aren't accustomed to it, when it does get through and slip into you, it can fucking really bother you.
And I know some people that never learn this skill.
And I will see something happen to them, and then I'll see them two, three days later, and it looks like they haven't slept.
Because they're just fucked from people being mad at them.
And I think that there's a certain amount of resilience you can build from social media.
It's just like snake venom.
Take a little bit of it, you develop a tolerance, but if you get too much of it, it's gonna fucking kill you.
ryan holiday
Yeah, it's like if this is the way of the world and this is how things are, to totally step back from it, pretend it doesn't exist, live in a fantasy world, there's kind of a fragility to that.
It's like you haven't been exposed to germs, so your immune system is now more vulnerable.
I found...
I used to love New York.
I lived there when I wrote Obstacle, actually.
And then when I moved to Texas, and then when I moved to the country in Texas, now when I go to New York, I hate New York.
It physically hurts me.
It's too loud.
I can feel the noise.
My heart is just like...
The noise pollution is so radically different than my life.
It's not healthy...
One, it tells me that the day-to-day life of a New Yorker is actually much worse than they want to admit.
They've just built up a tolerance to it.
But my withdrawal from that makes me vulnerable to it when I'm in it, and I just can't handle it too much.
joe rogan
Yeah, I think that's exactly right.
I think you're exactly right.
My friends that love New York, that I'm close with, they're the most unhealthy people I know.
And one of them, who I love dearly, he's always saying, it's the energy of this city.
I love the energy of this city.
I'm like, don't you have your own fucking energy?
I don't need to hear people yelling at each other and honking horns.
We were there at 3 o'clock in the morning getting falafels and I heard gunshots.
I was like...
This is great.
This is great.
Bang, bang, bang.
Like, what the fuck are we doing, man?
ryan holiday
Let's get out of here.
I hear plenty of gunshots where I live.
It's like someone decided to play with their AR at like 6 in the morning.
joe rogan
Or kill a pig.
ryan holiday
Yes, yes.
The one that I dislike the most is like when a dump truck or something goes through an intersection in New York and the back kind of lifts up and then it...
unidentified
Boom!
ryan holiday
Yeah, I can feel that like in my chest.
Oh, I scandal.
unidentified
Boom!
joe rogan
Yeah, it's just, I don't think human beings are designed to be stacked up on top of each other either.
There's this weird, like, there's a lack of appreciation for other human beings because they're a burden.
Instead of being a benefit, like a community, like a small village, everybody has a role and everybody's welcome and you need everybody.
In New York City, there's too many people.
So the value of people diminishes to the point where people become a liability instead of being an asset.
ryan holiday
It turns down your ability to empathize because if you did empathize, you would be paralyzed.
You'd have to think about how horrible it is to be like...
A Korean bike food delivery guy.
joe rogan
A homeless person.
ryan holiday
Yeah, or to commute three hours from some borough to make $11.
It would be horrible.
But the city wouldn't function if you thought about it.
And so you have to turn off that part of your brain.
joe rogan
I think that's also a problem with social media.
You know, I've discussed this many times that I just don't think we're supposed to absorb the problems of seven point whatever billion people.
It's too much.
And if you just set out every day looking for all the problems in the world, you will have a very distorted idea of what life is.
Because that is not your life.
That is all the lives and we cannot manage all the lives.
It's just not possible.
It's not remotely possible for you to take in all of the violent and sad moments that happen all throughout the day in the whole planet Earth.
It's just too much.
ryan holiday
Well you think like we as a normal person probably get more information than like a president got like even just a couple decades ago.
unidentified
Oh, yeah.
ryan holiday
Even Marcus Ruiz, he's the emperor of an empire of 50 million people.
He knew nothing about them.
He didn't know what they looked like.
Maybe he read someone, wrote a letter, and then he, you know, they would have been essentially non-existent to him.
joe rogan
Yeah.
ryan holiday
But we're flooded with more information than a human – than even the most connected humans on the planet just not that long ago.
It can't possibly be healthy.
joe rogan
No.
No, it's not.
And I think it's changing the way our brain is mapped.
I really do.
I think this is a very recent thing, right?
Social media has only existed for the last 13 or 14 years as we know it.
And I think we're going to get to a point where the mind has to adapt to deal with the volume of information that comes in and the way we receive it.
And I think along the way, there's going to be some sort of a technological intervention.
And it's probably going to be something like Neuralink.
And we're going to accept it because it makes the management of all this data more easy.
ryan holiday
Yeah, I don't know anything about that.
joe rogan
Neuralink is an idea that Elon has that is initially going to be used for people that have spinal cord injuries and it's going to change the way your brain communicates with all your muscle tissue.
So you're going to be able to move your body even with spinal cord issues.
It's going to be fantastic for people that have been paralyzed.
They'll regain use of their body because instead of the spinal cord being the conduit for all the information and all the signals that you're sending, there's going to be an electronic interface.
And this electronic interface will, I think it will initially mimic What the mind does with the spinal column and then ultimately be far superior.
And then one of his things that he said that always freaks me out, he said, we're going to be able to talk without words.
I think there's going to be an information, a transfer of information, hopefully, that surpasses language, meaning that there'll be some way of universally expressing information, where you don't have to, like, you know, you don't have to write it in Greek, you don't have to write it in Latin, it'll come out as intent.
ryan holiday
Interesting.
Yeah, I know having moved here, one of the really beneficial things was that I know, but I don't see that regularly, people who do what I do.
So it turns off kind of a competitive part of my brain, where I just get to be me and do what I want to do and focus on what I think is cool and what I want to create.
There's not that keeping up with the Joneses part that can be a powerful driver of your career, but also a source of Unhappiness?
joe rogan
Did you feel that in New York?
ryan holiday
I felt it in New York.
I felt it when I lived in LA. How did you feel it?
joe rogan
In what way?
Did you compare yourself to other people?
ryan holiday
Yeah.
Just like, why are they doing better than me?
Did you see that person's house?
That sort of comparison is the thief of joy, is the expression.
joe rogan
Yes.
I didn't know that quote when I lived in LA when I first got there, but I was on this sitcom.
We were on a sitcom, right?
Incredible.
ryan holiday
Yeah.
joe rogan
Oh my god, I'm on television.
This is amazing.
And the people that I was with, who are great people, they were all reading The Hollywood Reporter.
And they would read this and they'd get upset.
Oh, why is she getting this?
Oh, why is this happening?
Why are they on Thursday night at 8 o'clock?
And I go, that's the devil's rag.
I go, what are you reading?
That's what I would call it, the devil's rag.
And I go, guys, last time I checked, I'm on fucking TV. I'm on television.
You're on TV. We're on a TV show.
And you're complaining that other people are on better TV shows or on TV shows that have better ratings.
This is crazy.
Like, you're looking for reasons why your life sucks when you're in one of the best positions that a person could ever be in in your line of work.
You're literally on a successful television show.
This is so crazy.
And they're reading Variety to find all the people that are doing better than them.
Oh, look at this.
Oh, they're in a movie now.
I want to be in film.
And it was wild to watch.
ryan holiday
Yeah, that's one of the things that Stokes say is, like, you would be jealous if you didn't have what you had and someone else did, you would be jealous of that person.
joe rogan
Oh, yeah.
ryan holiday
But all you're doing is comparing what you have to what someone else has instead of the gratitude of, holy shit, look how lucky I am.
joe rogan
100%.
ryan holiday
That is sucking your happiness.
But I think it's also, if good work comes from being present, it's preventing your ability from actually being great on the television show that you're on.
Because you're spending energy out in the world on stuff that doesn't matter instead of being like, I'm going to be the best that I can be in the thing that I am.
joe rogan
100%.
100%.
If you are constantly dwelling on other people's opinions, if you're constantly dwelling on other people's success, it will 100% diminish your capability of doing good work.
ryan holiday
Yeah.
joe rogan
There's just no ifs, ands, or buts about it, because the mind has a certain amount of bandwidth.
And the way I always express this when I talk to people about it, I go, look at it like a number.
If you had 100 bandwidth, like if your bandwidth was 100, and then someone said something mean to you on Twitter, and you read that and responded, and you're going back and forth, now how much do you have?
I bet you got about...
30% is gone.
30% is just dedicated to this thing.
It might be 40%.
And now what happens?
Now whatever work you are actually trying to do is greatly diminished because you don't have the focus.
ryan holiday
Well, think of the arrogance.
I'm so good.
I can be on this show.
I can deliver this book in an environment where so many people would kill to be able to do what I'm doing.
So many people are doing it and are competing for a finite mouse or whatever.
I can do it with only 60% of my capacity.
It's horrendously arrogant and stupid.
joe rogan
I don't think it's arrogant, though, because I think it's ignorant.
I don't think people are really aware when they're doing this.
I think it's just so instinctive.
It's so instinctual.
It's such a normal thing to do, to, you know, read some mean quote that someone said about you, or read an article that someone wrote that pisses you off.
Or, you know, I know friends, I have friends that I'm not close with, but I'm close enough to them that I pay attention to them, and their career is a disaster.
But when I go onto their Twitter page, they're so deeply involved in politics, like massively, where they're quoting spending bills that I don't even know, and they're talking about what the problem with these bills are.
I'm like, if you spend a fraction of your life Paying attention to your own career and doing what you actually love doing instead of focusing on this.
You're focusing on this because you feel like this is something that you can get involved with mentally where the burden of performance is not on you.
ryan holiday
Yeah.
Well, there's a Zen story.
This Zen master was told he was criticized by another Zen master.
And he said, oh, how lucky for him to have arrived at perfection and to have the time to do such a thing.
He's like, me, I'm not there yet.
So when I'm saying it's arrogant, I just...
joe rogan
I know what you're saying.
ryan holiday
The humble way is like, dude, I can spare zero.
I'm so on the razor's edge of this.
I cannot possibly afford to waste even one energy point on this thing that's not up to me.
Which is what the Stoics say.
They said Epictetus is the chief task in life is separating things that are in your control from what's outside your control.
And all that stuff is outside of your control.
And you're spending the energy points that could be on what is in your control on the stuff that's outside your control.
So it makes you doubly worse.
joe rogan
It does, but unfortunately, this is not taught.
I mean, you're teaching it.
There's Marcus Aurelio's books.
There's many books that are available if you want to go seek it.
But this is not something that's being beaten into the head of people on a daily basis, and it should be.
It should be something that television shows that are supposed to be these intellectual exercises in examining the world around us.
One of the most important things is how are you looking at the world around us?
How are you thinking about things?
And through what lens?
And have you done the work on your own self?
Because if you have not, you're going to look for these struggles in other places because you're uncomfortable dealing with your own personal struggles.
And you're avoiding those.
So you'll find them in other places.
You'll start fires because you haven't dealt with your own bullshit.
ryan holiday
Yeah, and this is also what they teach in, like, 12-step groups, right?
It's like the acceptance of a higher power is to say, like, you're not the center of the universe, right?
This is why they do the serenity prayer.
You're realizing it's like the source of your unhappiness and self-destructive life is your focus on things you don't control.
You're handing over that power to this thing that you're hooked on.
And so 12 steps are really like a way to teach someone how to be a person again, like from rock bottom.
And you're right, we don't do that.
We just assume...
Well, the problem is even people who study philosophy, they think about...
Interesting but abstract questions.
How do we know we're not living in a computer simulation?
Which is fascinating, but first we should probably focus on what is in our control and what is not in our control.
Once you've mastered that, think about all the big questions you want.
joe rogan
Right, and how does the mind handle adversity?
How does the mind handle difficult situations?
And the knowledge that if you force difficult situations into your life that you can control, like rigorous exercise, like meditation, like sauna and cold plunge, there's many different things you can do, like writing, like sitting down and forcing yourself to do work.
That will free your mind in so many ways and allow you to have a philosophy or at least a philosophical perspective that's based on how you actually think, not based on overcompensating for deficits, not based on trying to pile dirt on the problems that you've created.
ryan holiday
Yeah, it forces you to wrestle with yourself and your shit.
joe rogan
Yeah.
ryan holiday
First and foremost.
joe rogan
First and foremost.
ryan holiday
I mean, social media is designed to focus on other people's shit.
joe rogan
Yeah.
ryan holiday
What are you thinking about this?
What's your opinion about this?
As if the thing cares.
joe rogan
You know, I'm in the middle of another book.
I think it's called Amused to Death.
ryan holiday
Oh, by Neil Postman?
joe rogan
Yes.
ryan holiday
Yeah, I was listening to the episode.
Was it...
Neil Brennan recommended it?
joe rogan
Yes, he did.
And that's amusing ourselves to death.
ryan holiday
One of the greatest books ever written.
joe rogan
It's great.
ryan holiday
Incredible.
joe rogan
And what's fascinating about it, Neil Brennan recommended it, I think, when he was on my podcast, right?
Yeah, yeah, yeah.
One of the things that's fascinating about it is that it's from the 1980s.
And they talk about...
Television, the same way we talk about social media today, and he compares television to the way they talked about the printing press.
When the printing press was first made available, a lot of people thought it was a disaster and that really the written word on a piece of paper, in a book, like a written book, was the way to go.
And this printing press was some cheap, easy cop-out that was going to make people stupid.
Isn't that fascinating?
ryan holiday
Well, I love him using Marcellus to death.
There's another book called The Image by Daniel Borsten, which was written in the 60s, and he was talking about this thing called pseudo-events.
Like, a press conference is a pseudo-event.
He was like, it exists for no other reason but to get media attention.
That's why they do a weigh-in in a fight, right?
Like, so cameras will be there, maybe something will happen, and then we'll get more attention, right?
unidentified
Right.
ryan holiday
So he's talking about how much of what we respond to, even then, It was not real, but things that were made for the media to suck our attention away.
And then, you go back even further, there's another book called The Brass Check, which was written in, I don't know, 1910, 1912, 1930. Anyways, Upton Sinclair, who wrote The Jungle, you know The Jungle, the expose of the meatpacking industry?
He wrote an expose of the media industry in, like, the 1910s about how Almost all the same things that were happening then.
This has always been a problem.
It's just different mediums.
What Postman is saying is that when television is the dominant medium, the world conforms around that medium.
Before that, it was radio.
Before that, it was newspapers.
Now, it's social media and video.
Our world conforms around what What the medium wants, right?
What the medium is good at.
joe rogan
Well, if we make it too easy, then people get soft and lazy.
And I think that's what he's talking about when it comes to television, and then he's comparing it to the way Lincoln's debates were.
ryan holiday
Oh yeah, they're like seven hours.
Get home for lunch?
joe rogan
Yeah, they told people to go home for dinner and come back for four more hours.
And so they would make these agreements like this man would speak for an hour and a half, and then he would have a rebuttal for a half an hour, and then he'd have his own speech for an hour, and then the other guy would rebuttal.
And it's like they had these attention spans that it was based possibly on that there was no TikTok.
There was no distractions, no real, like the kind of media that we have available, the touch of our fingertips just did not exist back then.
It was not a thing.
So you had to get all of your entertainment from literature.
If you saw a live performance, that was it, or literature, and that's it.
There was no recordings.
So you can go before that, before written word, everything was oral.
It was all oral traditions.
So you had to learn these oral traditions.
They were passed on from generation to generation.
And you had to learn them.
They were a very important part of your upbringing.
So you had to have a grasp of...
Language in a sense that you had to be able to communicate things in an eloquent and sophisticated way because it was part of being a fully formed, grown adult.
ryan holiday
Well, the thing is we don't always think of things as technology because when you think of technology, you think of tech, right?
A book is a piece of technology.
It's a great piece of technology.
And the incentives in it are pretty good.
An author has to work on a book for a number of years.
Then it's edited multiple times.
Lots of people look at it.
It takes a while to publish.
So it has to be somewhat timeless.
Then the reader is paying for it.
You contrast that with a blog post.
The blog post could take An hour to do.
It's designed to only be relevant today.
It's designed to be shared a lot by other people.
So it's focused on the valence of emotion that it provokes from the person when they see it.
It's not supposed to challenge them.
It's not supposed to be complicated.
So it's good medium versus bad medium.
The only recent medium that I think is somewhat positive, it's not totally positive, but podcasting is a medium that I think generally extends out.
It's not short.
It's a conversation.
Pieces of it don't really spread.
It's like a whole thing you consume in a block.
It's usually two people talking.
Podcasting, I think, is better than most of the other online tech-focused mediums.
But I think what Postman's point is, is you have to think about the incentives or the language that a medium is built around.
And then you have to ask yourself, does that make people smarter or dumber?
And a lot of these mediums inherently make us dumber, or at least they make it harder to get to truth.
joe rogan
And it's interesting with podcasting how one of the things that happens is that you take social media, which is inherently a short attention span platform, and then people will take out of context clips of podcasts and then insert them into their world of outrage farming.
ryan holiday
Yeah.
joe rogan
And they'll instead of like looking at a conversation in terms of the entire three plus hour conversation They'll find a sentence from someone may have misspoken or a disagreement that someone might have had and they'll Force it into their world and then attack it with also short attention span non sequitur short little 140 280 word sentences or letter sentences Well, I think Twitter broke a lot of people's brains.
ryan holiday
You think about what a journalist was 20 years ago.
They were someone who thought long form, so a couple thousand words.
They thought not the day's news cycle usually, but they might be working on an investigation or a piece over a somewhat long period of time.
It would be edited, it would be fact-checked, etc.
It was supposed to be objective, so you had to consider multiple perspectives.
Now you contrast that with Twitter, which is like driven primarily by journalists, right?
And they're like, throw all that out and think about the world In 240 characters.
joe rogan
Yeah.
ryan holiday
The world is fucking complicated.
240 characters is nothing.
joe rogan
But you could have like Twitter threads where you can have one thing and then you have a second comment on a third and fourth and people do that and they do get coherent points out.
ryan holiday
But nothing is—the most viral is a singular tweet, right?
And you're not like, hey, it's pretty complicated.
There's a little bit of this and a little bit of that.
You're like, screw this person, or this is evil, or this is the worst thing I've ever seen, right?
It inherently—Postman, I think, talks about this really—it is inherently driven by the demands of that medium.
joe rogan
Yes.
Yeah, it is in many, many ways.
And it's also so alien to the way we are designed to communicate.
We're designed to communicate looking at each other eye to eye.
And I think that's one of the great benefits of podcasting is that podcasting is, at its core, It's communication in its purest form.
It's like that's how people are designed to communicate.
ryan holiday
Like what we're doing right now- And have been communicating for all of, other than the microphones.
joe rogan
Yes.
ryan holiday
What this is, is one of the most basic human things that there are.
joe rogan
And ironically enough, the microphones enhance it.
Because what's going on is you wear headphones, I wear headphones.
So I hear your voice in my ear at the same level I hear my own voice.
So everything is together.
So any overtalk is painful and clunky.
ryan holiday
Sure.
joe rogan
Yeah.
And that's why, like, have you ever heard a podcast where there's like five guys sitting around drinking and there's no headphones?
I've done those before.
They're fucking disasters.
Because if you don't have headphones on, everyone's just talking over everybody.
And I have friends who do podcasts that way, and I'm telling them, like, you can't do this.
Like, this shit's unlistenable.
But one-on-one with headphones is actually better.
You don't hear the rest of the world.
ryan holiday
That's right.
joe rogan
It enhances it.
ryan holiday
It's a sensory deprivation element.
unidentified
Yes.
ryan holiday
Well, I wrote about this in my first book.
I wrote this book about media manipulation in 2012, which I was like, if we don't get this out right now, it's going to be late.
unidentified
You were 25. I was 25. You were a little baby, and you wrote a book.
I know.
ryan holiday
I know.
People were not pleased with that book.
They were very angry about it.
Because I was talking about media manipulation and I was saying the primary manipulators of media are not just bad people like dictators or marketers or whatever.
Journalists themselves are inherently manipulative.
Think about it this way.
You would never want a reporter to write a story about a company they own stock in, because that would be a conflict of interest, potentially.
Or if they were shorting the stock, that would make them write negatively.
If they were long, the stock would make them write positive.
But what happens when the journalist is compensated or at least evaluated based on the number of views that that piece gets?
That is also a conflict of interest.
It's like they're working on commission.
And you wouldn't want a shoe salesman to be working on commission because they would pressure you into doing something that maybe you wouldn't actually want.
And you couldn't trust their judgment.
And that is the drive.
And that was a metric of journalism that was invented by Gawker like in 2008, like not a long time ago.
Like all journalism forever was not monetized in that fashion until like our lifetime.
joe rogan
Well, the convenience of digital news was so much more efficient than getting an actual newspaper and unfolding it and reading it.
And so people stopped buying newspapers.
I would like to see, let's see if we can find this.
The difference, I don't know how you'd Google this, the difference between the circulation of printed newspapers Pre-social media to now.
I mean, it has to be a fucking massive hemorrhaging.
ryan holiday
Yeah, of course.
And not just the subscriber base, but like there were thousands of daily newspapers.
joe rogan
Yes.
ryan holiday
New York City at one point, like in the 20s or 30s, had like 50. Daily newspaper for one city.
joe rogan
Wow.
ryan holiday
And so all that goes away.
joe rogan
All that goes away, and then you're incentivized with clickbait journalism.
So people have deceptive headlines.
They have salacious stories that they cover, even though it's not even interesting.
Not real.
It's just bullshit.
But that bullshit is going to get people to click on it.
unidentified
Wow.
joe rogan
Total estimated circulation of U.S. daily newspapers.
There is a fucking giant drop-off right at the invention of social media.
ryan holiday
And what if you had somehow charted population growth along that, right?
You see how many...
That would be crazy.
joe rogan
Look at that number.
Like, look where 2007 is.
Go to 2007. It's right there.
So it was dropping off before, I guess it was probably the internet that made it drop off even before social media.
Because, I mean, generally wasn't 2007, is that the creation of Twitter?
ryan holiday
I was in Austin at South by when they launched it and I was like, that is the dumbest thing I've ever heard.
That won't be a thing.
And I could not have been more incorrect.
joe rogan
I feel that way about NFTs.
I might be wrong.
So it seems like the drop-off started happening around like 94?
Go to 94. That's the peak here.
91?
unidentified
That's weird.
ryan holiday
Well, one of the big things that people don't talk about, Craigslist just guts the newspaper industry.
Because classifieds subsidized their Baghdad Bureau and all that stuff.
joe rogan
Oh, that's right.
That's right.
I didn't even think about that.
ryan holiday
Which is also a tech invention that destroys a thing.
joe rogan
Yeah, and then there's also people advertised online.
They started advertising for things online, so they didn't even take ads out in the newspaper, which was always a thing.
Like, ads in the newspaper was a big thing.
Yeah, and so that was where we got our objective information.
If you go back and you read a New York Times story from, like, 1983, it's a different world.
I mean, the way they wrote was different.
The way they covered...
Critical issues was very different.
ryan holiday
Well, the reason that fundamentally was, and Upton DeClaire was talking about this in the 1910s, whenever that was, he was saying that, okay, when the newsboys are selling the paper, like at the street corner, it's a similar competition, right?
So when we think of yellow journalism, it was, you know, extra, extra read all about it.
So you had, let's say there's 50 newspapers in New York City, and you get off a train at Grand Central, and there's newsboys for all of them.
They have to have the most salacious headline or breaking story that day to get you to buy it.
But then as the 20s, as we got into the 30s, 40s, 50s, 60s, 70s, 80s, the newspapers stopped being sold one-off at newsstands, for the most part, and most people subscribed.
We'd say, I take the New York Times, or I take the Washington Post.
You would subscribe to a newspaper.
And so when you look at the breaking of the Pentagon Papers, The headline is beyond boring.
It's like a long-ass headline because the New York Times didn't need to sell you the paper.
The New York Times knew we are delivering this story to 20 million, 30 million homes today.
And I think what a podcast does, you're not thinking, I want to have this guest on to grow the show, to get attention.
You're thinking...
How many subscribers do I have of the show?
Am I honoring or disappointing them?
I know you don't really think about the audience too much, but your point is you have a fan base that you are making stuff for as opposed to a thing you are trying to sell and shout over everyone else to dominate the news cycle that day.
joe rogan
That's an interesting point because that was one of the things that actually came up when I first came over to Spotify.
The first week of Spotify shows, they're like, who's the guest gonna be?
I'm like, hey, hey, hey, hey, hey.
I'm not doing that.
I'm like, that's not what I do.
I put on people that I think are interesting.
I'm gonna continue to do it only that way, and when I'm not doing it that way anymore, it won't be the same show, and I'm gonna quit.
It's not gonna be the same.
I have to just have people on that I think are interesting.
That's the only criteria I have.
I look at all the requests that come in.
I look at all the different people that I'm interested in.
Either I reach out to people I'm interested in, like you, like I reached out to you.
ryan holiday
I can't believe you do it yourself.
joe rogan
I do it myself, yeah.
Well, I have a guy, too.
I have my friend Matt.
I have him contact people.
But it's all scheduled on my phone.
unidentified
Wow.
joe rogan
Everything's on my phone.
So I just say, like I go through the request, like I get emails, and there's like hundreds of them.
So I'm like, no, no, no.
Where did he go?
What?
Like Charlie Walker, who was on the other day, like, what?
Four years, he bicycled through fucking Asia and Africa?
Holy shit!
Get that guy!
He just got out of a Russian jail?
Holy fuck!
He wound up in Russia, because he was in the Arctic, in Siberia, during the time where Russia invaded Ukraine, just coincidentally, and then they thought he was a spy, so they arrested him, and he's in jail in Russia for a month?
Like, crazy!
I'm like, let me talk to that guy.
So it's that kind of a deal.
Or Snoop Dogg wants to come on.
Fuck yeah, I want to talk to Snoop.
It's that kind of a deal.
It's not like this is going to be huge.
I don't think that way at all.
And that's the only reason why I think it works.
I think if I stopped thinking that way, I don't think it would work.
I think if there was a...
If there was a fucking hint of disingenuous behavior, if there was a hint of bullshit, I think people wouldn't trust me anymore.
If they thought that I was only doing this to get attention...
I mean, I'm sure some people that don't know me think that that's what I'm doing, but that's not.
I don't have to.
It works.
And I did it from the beginning where I didn't think I was ever going to make any money doing it.
So I only did it for fun.
And then once I started making money, I said, well...
I'm doing it this way anyway, and this is how I want to do it, so I just keep doing it this way.
I never would have thought you could become the number one podcast in the world by just talking to people you want to talk to.
I thought you'd probably have to...
Promoted everywhere.
You'd have to go way out of your way and take ads out and pump a bunch of money.
I've done none of that.
I don't even talk about it.
I just do it.
And through word of mouth, it's become what it is.
It's really the most organic thing I've ever done.
ryan holiday
Well, that's what I like.
I like Substacks that way, the idea that you're writing for an audience, and ideally that audience is paying you, so you're not doing this sort of virally thing.
I think the only downside, the only risk can be, do you get in a place where, I'm not saying you are, but some people are, where you're like, if I tell these people what they don't want to hear, that costs me money.
joe rogan
I think the big risk today is someone like Substack decides to disempower you and to take away your platform, and that's a real issue.
ryan holiday
Yeah.
joe rogan
I mean, I know people that have been banned from PayPal.
I know people that can't use PayPal anymore.
I know people that have been kicked off of YouTube.
I know a lot of people where things have happened where someone has decided that they're going to censor this person's positions on things.
ryan holiday
Yeah.
But they call this audience capture, though, like where you're – because these people are paying you, because that's your audience, you're not necessarily thinking about what's true.
You're thinking about what they want to hear.
joe rogan
Right.
Yes.
I've seen that, too.
That's dangerous.
It's very dangerous for comedians.
You see comedians, they find an audience, like maybe they get a certain amount of attention from attacking people.
That's a big one.
And then they really lean into it and that becomes their thing.
They just go after people because that's where they find success.
And you find like they lose who they are.
They lose who they are and they become captive.
ryan holiday
Yeah, like a caricature of yourself.
joe rogan
Yeah.
You also see that with people that switch political affiliations.
They get lured in to the other side and they get a lot of attention from this transition.
And so they make this transition and everybody loves them and so then they go all in.
Generally speaking, I see it from people that used to be left-wing and become right-wing.
And they go all in and it becomes an identity.
ryan holiday
Yeah, you want to be a free agent, is what you want to be.
This is what I think about this, this is what I think about this, and I don't really think about what other people think.
Sometimes I'll write something that's political and people will get upset, and I go, I didn't build an audience to not say what I think.
I want to own the audience, not the audience own me.
joe rogan
Yeah, I mean, you don't even own the audience.
You own yourself, right?
You're going to have an audience because your ideas are interesting.
But if you decide that you're only going to speak from a right-wing perspective, there's a lot of people that do that.
There's a lot of people that do that already.
And they do that because there's a business in that.
It's very valuable.
You can talk from a pure left-wing progressive perspective and attack everyone as being far-right or Nazis, and you can get a lot of money that way.
It's a good business model.
But it's not smart.
It's not good for you, either.
It's not good for you intellectually, because...
You're not going to be examining things from a purely objective perspective.
You're not going to look at your own flaws in your own thinking and the way you formulate ideas and go, hmm, why do I think like that?
You're not going to do that if you're captured by the progressives or captured by the Republicans.
The people that get locked into that, it's like, man, and when they transition, like if someone transitions, it's very similar.
The word transition has been captured right by transgender today, but it's kind of similar because if you go male to female, you're most likely not going back.
ryan holiday
Sure.
joe rogan
Right?
And so if you go left wing to right wing, you're not going to come back to the progressives.
You're not going to go, you know what?
I just decided the right wings are racist and they're evil and they support white supremacy and fucking the military industrial complex.
I'm going back to the left.
No one's going to take you.
They're not going to take you back.
ryan holiday
Isn't that kind of what happens?
It's always like one issue.
They talk about one issue and then that issue gets so much attention and then it's like, like magic, they suddenly also have the same right wing opinion.
joe rogan
Yes.
ryan holiday
On all the other issues.
And you're like, yeah, because you're not going to be the one guy who has one out-of-step opinion and then stay in this group.
You stepped out in the middle into no man's land, and now these people don't want you anymore.
So you're like, I might as well go over here.
joe rogan
But it's only if you choose to align yourself with a very specific ideology.
If you don't do that, you can have opinions like...
I mean, I have a lot of opinions that are on both sides, and I think most people do.
I think most people have conservative as well as, like I'm very socially liberal, like about as socially liberal as you can get.
But more and more as I get older, I start looking at things from a perspective of being a pragmatist, and I start looking at things, and instead of looking at what do I hope people will do, If you give them free money and if you give them free education, if you give them free this and free that and take care of them, I start going, well, what does that do to the psyche?
And does that force laziness?
If everyone in this country, let's imagine a world where everyone in this country gets $50,000 a year, everyone, how much less productive would we be?
It would probably be horrific.
unidentified
Now, I want to live in a world where- This is universal basic income.
Yeah.
joe rogan
I mean, I want to live in a world where no one has to worry about how to feed themselves.
No one has to worry about how to put a roof over their head.
All you have to worry about is what do you want to do?
What would best serve your interests?
And also, how could you provide- A service or whether it's art or something that other people are going to enjoy and appreciate and that could elevate you past the middle class, past making $50,000 a year into becoming affluent.
But wouldn't that be nice if you didn't have to struggle and spend your resources thinking about how am I going to feed myself?
And instead, let me write the best book I can write.
Instead, let me create the best film.
Let me make...
ryan holiday
Can you get paid on top of the $50,000?
unidentified
Yes.
ryan holiday
Okay.
joe rogan
Yeah, that's the idea.
But I don't think it would work.
I think we would lose a lot of great people.
Because I think there's a lot of people that are motivated by desperation.
They're motivated by this kick in the ass.
I have friends that had children.
And once they had children, they became fucking hyper-ambitious.
Because they realized, oh my god, I have to pay for this little baby.
And then they realized...
ryan holiday
It does turn you into an adult.
joe rogan
Yes.
ryan holiday
Because you're like, these people are...
I'm responsible for these people.
joe rogan
Yes.
It's a completely different kind of feeling.
I wonder, but I don't want people to live in poverty.
Poverty sucks.
It's a terrible place to be, to be desperate, and that causes a lot of crime.
It causes a lot of violence.
There's a lot that's attached to poverty that's horrific.
However, it is an incredible motivator to get people to to get moving and to do something and Desperation much like loss and humiliation are great motivators to make you work harder to be better at whatever thing you were attempting to do that failed There's something about being poor that forces people into this feeling this this hunger that causes Greatness in
so many human beings, so many artists, so many great musicians, so many great comedians, and so many great people that have accomplished amazing things came out of nothing.
And there's this inherent hunger And this desire to be someone, to be something that creates greatness, that gets recognized by so many people and enriches so many people's lives.
If you think about how many hip-hop artists who are so poor became so rich and inspired so many people with their music.
How many comedians did the same?
How many people who wrote books have come out of utter poverty And through the struggle and pain of their existence, it gave life to their words in a way that you're just not going to get sleeping on silk sheets.
ryan holiday
Yeah, but are you sleeping on silk sheets making 50 grand a year?
joe rogan
No.
ryan holiday
So there's probably a number, right?
Yeah, there's like a subsistence number.
joe rogan
But then again, it's like...
How much encourages people to just exist?
Like, that subsistence number.
How many people would just get that kickstart from poverty and leads them into success?
And this is just...
This is not encouraging poverty.
I don't think poverty is good.
I was poor when I was a kid.
I hated it.
It's a horrible feeling.
But that feeling...
It is a motivator that is unlike anything else.
The pain and the discomfort of poverty and of feeling like a failure or feeling like a nothing is an insane vehicle for your human potential.
It can push you if you get on it and ride it.
But it can also destroy your life.
I mean, it causes so many people to become drug addicts and so many people to become criminals because they're desperate and they're poor and they feel like the world has abandoned them.
ryan holiday
You know that quote, like, if you aren't liberal when you're young, you have no heart, and then if you're not a conservative when you're older, you have no brain?
joe rogan
Yeah.
ryan holiday
There's probably a truth to that, but I also really hate that expression because it sort of means you're supposed to care less about people or think less with your heart as you get older, which strikes me as kind of one of the problems in the world.
joe rogan
Yeah.
Yeah, I agree with you.
I mean, I don't think it's real.
I think people give in to that because it's so nuanced and complex.
The reality of human life and civilization is so nuanced and so complex.
I was watching this horrible video the other day.
It was really bad.
It was these two guys in Brooklyn.
They robbed this kid.
They walked up to him and sucker punched him.
And he fell back and hit his head off the street and he died five days later.
And they stole $20 from him.
I mean, that's all he had on him.
They punched this guy in the head and took $20 out of his pocket and now he's dead.
And I was thinking so many different things.
First of all, I was thinking, like, imagine being that kid's parents and finding out that that's how your child died.
And then I was thinking, imagine being those kids that did that to that guy.
And your life has gone so far off the rails that you're essentially a parasite on society.
ryan holiday
You can't find a better way to make $20.
joe rogan
Your development is so fucked.
Your morals, your ethics.
Someone's failed you.
Society's failed you.
And that's what I really feel like.
I feel like one of the things that conservative thinking leaves out is that not everybody starts at the same position.
You don't start at the same starting line.
It's different.
And if you don't accept that, if you don't look at that, then just pull yourself up by your bootstraps.
They don't have boots, man.
ryan holiday
Yeah.
joe rogan
Okay, there's people out there that don't have anything.
And I don't even think most of these people saying that, like, you just got to put your nose to the grindstone and get to work.
You don't even understand where these people are starting from.
And if you're these kids living in Brooklyn, walk around sucker punching people in the street and stealing money from them, Like your morality is so fucked.
It would take so many mushrooms and so many psychedelic trips and so much therapy and so just to try to realign you with good and love.
ryan holiday
Yeah.
joe rogan
So this is like the liberal part of me.
The liberal part of me feels terrible for the guy who got killed but also feels terrible for these boys That sucker punched this guy because in my mind, I think if I lived their life, I would be them.
If I was in that situation of dire poverty and probably a lot of emotional and physical abuse, but if you're accustomed to just walking up to someone and punching them, you've probably been punched.
You've probably been abused.
You've probably seen it all.
And you probably have like deep anger towards society and civilization and you've probably been conditioned to think that you you deserve this and that you got to go get what's yours It's a horrible failure on all of our parts so even though like I might have some conservative ideas.
Most of my ideas are very liberal.
And in that regard, my feeling is we need to pump insane amounts of money and time and effort into inner cities.
We need to fix the imbalance.
There's obviously an income inequality problem in this country.
Sure.
But there's also an effort inequality problem in this country.
Both things are true.
And poverty, like extreme poverty, has a gravity that is so difficult to escape.
You're like a 500-pound man who's trying to do box jumps.
Like, it is so goddamn hard.
And we gotta teach that 500 pound man how to lose some weight.
And that's how I look at the general state of the horrific poverty that exists in these inner cities.
Its gravity is inescapable.
So many people have been trapped in it for so long.
And there's been decades upon decades of these places There's multiple ones in this country that have been completely ignored by this country that supposedly wants everything to work out better.
Well, if you want something to work out better, you've got to look at the people that are in the very worst starting position that's available in the United States of America and change that.
Elevate that.
ryan holiday
Did you watch the movie Nomadland?
joe rogan
No.
ryan holiday
There's a really good book, and I read it not that long ago.
It's basically about people who, because of the financial crisis and other stuff, it's like old people who lost their houses, and so now they live in vans or campers, and they just drive around the country working at different theme parks or Amazon seasonal warehouses.
These companies recruit those people because they're like, old people work hard.
They don't have anywhere to go.
They pay them next to nothing.
They get a couple hundred bucks a month in Social Security.
These are people living right on the edge.
They live in a van.
And as I was reading it, there was this voice inside me that was trying to think, how bad do you have to screw up?
What choices do you make in your life where you end up this way?
My first thought was basically, how is it this person's fault?
Right?
And I realized that I was doing that because if it was their fault, then it wouldn't have to make me sad, and I wouldn't have to do anything or change any of my habits or viewpoints.
Do you know what I mean?
joe rogan
Yeah.
ryan holiday
And then you're like, no, the system failed these people.
These people have worked their whole lives.
Maybe they messed up once, they got addicted to alcohol, or they went through a divorce, or they got fired from one...
The system failed them in some way because if you work your whole life, you shouldn't end up in a van down by the river.
These aren't people addicted to crack on the side of the street.
These are people who, if you saw on the street, you wouldn't know that they live in a camper.
I think the idea that the system has failed huge amounts of people And that you can't individually hold someone responsible for something that is a collective failing.
They're a symptom of a huge problem.
joe rogan
And many of these people have not had access to anybody who thinks outside of the box.
The access that they have to other people are the people that live in their small community that are also troubled by the same problems that they are.
ryan holiday
Yeah.
joe rogan
And, you know, in many of these places in the country today, it's pills.
I mean, there's a great documentary that was put out by Mariana Van Zeller.
Like, it was...
We had her on talking about this, I want to say it was like eight or nine years ago, and it was called the OxyContin Express.
Did you ever watch that?
unidentified
No.
joe rogan
But it's all about the horrible situation that used to be in Florida, where they had these pain management centers.
ryan holiday
Yeah.
joe rogan
Yeah, and you go to the pain management center.
It's really just a pill mill, rather.
And so you would go into this place.
They would have a doctor on one side.
They would say, what's wrong, Ryan?
Oh, my back hurts.
Oh, well, you need OxyContin.
And then you go right next door, and they would give you the pills.
And there was no database.
So you could go to Jamie, and Jamie could prescribe you the pills, and then you could come to my office, and I would prescribe you the pills, and people would do that, and they would go to 10, 15 different doctors, and they had it set up that way, specifically to make the maximum amount of profit.
So they knew that they were doing this, and then these people would take these pills, they'd have a trunk full of them, and they'd drive them up through Kentucky, and that's the OxyContin Express.
ryan holiday
Yeah, and then we're like, that person lives in a camper park because they were a drug addict, as if they weren't exploited and basically like their humanity extracted out of them by these doctors and these multi-billion dollar conglomerates that they're doing fine.
joe rogan
Well, you know, the people that are running it, it's a side effect.
These fucking people, if they weren't hooked on drugs, they'd be hooked on something else.
If it wasn't that, it'd be gambling.
If it wasn't that, it would be cocaine.
If it wasn't that, it would be, you know, whatever.
Cigarettes.
They're going to find a way to ruin their lives because they're idiots.
And these people can justify things like that, and you don't realize, like, some of these people are four, okay?
And if you're four and you're living in that trailer and your mom's on Oxycontin, like, you're fucked.
ryan holiday
Yeah.
joe rogan
But if that same four-year-old grew up with, like, a really healthy person who lives in an upper-middle-class suburb and spends time going over the homework with the kids and takes them to practice and gets them involved in sports and, you know, maybe exposes them to some activity that will eventually be their career, that person could be a functioning, thriving member of society and be a benefit to everybody.
It's really in where you fucking start from.
And this is why the whole If you are young and you're not a liberal, then you have no soul.
But if you're old and you're not a conservative, you have no mind, doesn't work with me.
Because I'm forced to look at the reality of the situation.
I didn't have the best childhood, but I had food.
I had parents who cared about me.
I had stuff.
I didn't have a bad childhood.
I went to high school in a pretty nice area.
It was not bad.
It was enough bad to make me motivated.
But it ain't shit compared to what someone who lives in Appalachia, who lives in a fucking trailer park, whose whole family is a bunch of drug addicts and criminals.
There's people in this world that are fucked.
Their starting block is miles from yours.
And it's all uphill to get to you.
ryan holiday
I think about that even with the student loan thing, which I'm a dropout, so I don't have any student debt, so I don't have super strong opinions on whether it should be forgiven or not.
But you think about how exploitative and extractive that system is, where colleges were like, oh, you're 18, you can't even legally drink, but sign this contract to pay $70,000 a year for your, you know, insert obscure degree that has no viable job prospects.
Oh, you can't afford that?
Just take out a loan.
We won't, you don't, just don't even look at it.
By the way, this is the only unforgivable debt in the entire world.
joe rogan
Yes.
ryan holiday
And, you know, when you graduate, you'll be $400,000 in the hole and you'll figure it out.
And so when I look at my friends and they're like, you know, they're my age and they're just starting to get it together.
The reason they didn't buy a house like I did when I was in my mid-20s is because they have a house that they're carrying around on a bank balance.
And it's getting bigger every year.
joe rogan
Every year.
ryan holiday
And then we wonder why they don't become...
It totally changes the jobs.
Why do they go get a job on Wall Street or whatever?
It's because they have to pay back this obscene debt.
Meanwhile, the college is just hiring more and more bureaucrats and administrators and putting in a fucking lazy river and, you know, all this nonsense.
And this is coming off the backs of a generation of people who were misled or outright conned into a thing that, you know, is totally unjustifiable.
joe rogan
Totally unjustifiable.
And the way you know it is in the fact that what you said, it is the only debt that's not forgivable.
It doesn't matter what happens.
I read a story about the prevalence of people who are getting their Social Security checks docked because they owe student loans.
ryan holiday
Can you imagine carrying that your whole life?
And you have a piece of paper to show for it.
joe rogan
And you're at the end of your life, and this is your subsistence income.
Your subsistence income is reduced because of a debt that you can never get rid of that didn't serve you, obviously, because you don't have any money.
ryan holiday
If someone sells you a house that you paid too much for, filled termites or whatever, you would get a bad deal on a house.
You can just walk away.
You'll take a bath on it, but you can just walk away.
If you got conned into some for-profit school or they over-promised that, hey, this is what you'll make if you become a physical therapist, you get your master's in this or whatever, You have no recourse.
And those people in their middle class houses or bigger, the people that profited from that money.
So people sometimes say this about me.
They're like, oh, you're profiting from philosophy because I sell my books and stuff that I'm profiting from it.
And I go, you think this college professor who has job security for life paid for by the U.S. government, subsidized by the U.S. government, meanwhile is charging students $50,000, $60,000 a year for the courses, for this piece of paper?
He or she isn't also profiting from it?
I can sleep at night.
I know I charged $17 for a book that took me two years to write.
You made someone take out unforgivable debt to attend your university class at obscene amounts of...
You know what I mean?
unidentified
It's gross.
joe rogan
That's true, but there's no need to have a what about with that.
What about that guy?
What about this guy?
You're not getting paid for philosophy.
You're getting paid for your work.
You're getting paid for work, and if you put together a good book That is your effort, and you will profit from that because people enjoy it.
It is a meritocracy.
Selling books is a meritocracy, because if people don't enjoy your books, you don't get money.
It's really very simple.
So anybody who says, oh, you're getting paid for philosophy.
No, no, no.
Getting paid for work in philosophy.
That's like getting paid for serving food.
Are you getting paid for serving?
You're getting paid for work.
It's work.
ryan holiday
Yeah.
No, I don't feel bad about it.
joe rogan
It's value.
ryan holiday
I'm just saying we don't think of the college professors or the university president.
We think of them as good people, and I'm sure they mean well.
joe rogan
Some of them do.
ryan holiday
But the system is inherently exploitative and extractive.
Against people at their absolute, and not their most vulnerable, but vulnerable people who don't understand that they're signing away their financial freedom or the choices they can make as far as their careers goes for their entire life because you'll never be able to get out of this.
joe rogan
Yeah, and the thing is, too, that information is available.
It's like that scene in Good Will Hunting, where he talks about going to the library, like, you could learn all this from the library, you don't have to spend all this money on education.
That didn't really used to be true.
But it's true now.
You can get a full-blown, 100% education without ever stepping into a classroom.
You can have a varied, nuanced education about a myriad of subjects.
And you can get that all from books.
You can get it from online.
There's online courses you can take for free.
I mean, you can become incredibly well-educated.
Would you be able to do an internship with some scientist that's working on genetic engineering?
No.
You probably would have to have some sort of a degree to qualify you for something like that.
But for just general education in terms of elevating your intelligence or elevating the information that you possess, that's readily available.
ryan holiday
When you think about probably what Harvard cost when that movie came out versus what it is now, I bet it's doubled or tripled.
I remember when my son was born, someone told us that there's a thing in Texas where if you want to send them to UT, you can prepay for their education now.
But the bet there is that, let's say it's 200 grand, that 200 grand compounded in the stock market for 18 years will be less Yes.
Will be less than just the natural increase in tuition over 18 years, which is obscene.
They are implying that they plan to beat the stock market compounded every year with their tuition increases.
For a state-run institution.
joe rogan
Well, I think it depends on who's playing the stock market.
Because if it's Nancy Pelosi, I'll give her the $200,000.
And I'm betting on Nancy.
Because I think she knows shit.
Harvard College tuition fees, room and board.
2017, tuition was $43,000.
Service fees, $1,000 plus.
Student service fees, $2,000 plus.
Room, $9,000.
Board, $6,000.
So the total is $63,000.
ryan holiday
But that's 2017, so five years later.
joe rogan
It's probably quite a bit higher.
ryan holiday
Oh, man.
joe rogan
Yeah.
It's pretty wild.
But if you go back to Good Will Hunting, which was, what was that?
Like, $96,000?
Yeah.
So it was only $27,000.
So it was half.
Less than half.
ryan holiday
You talk to people and they're like, oh yeah, I went to Berkeley and it was $46 a semester.
And then they judge people who are my age and they're like, these kids, you know, it's like, are you fucking kidding me?
joe rogan
But then there's a thought, if education was free, you would take it for granted and you wouldn't work hard at it.
It's like the same perspective about...
Hard work in poverty.
You know, like if you're poor, it motivates you to work hard.
I mean, there's a lot of examples of that.
It's like fighters.
Almost all the best fighters come from poverty.
Almost all of them.
It's very rare that a rich kid becomes a super successful fighter.
ryan holiday
Isn't that like the history of boxing is like whatever the most marginalized group was in that generation, that's who the boxers were?
joe rogan
Yep.
It used to be Jews.
It used to be like Slapsy, Maxy, Rosenblum.
It was like a lot of Jewish boxers.
And then it was Italians.
It was Italians for a long time.
It was African Americans.
It's still African Americans predominantly, but it's a lot of Russian immigrants.
ryan holiday
Irish for a while, right?
joe rogan
Yeah, a lot of Irish.
It's like whoever the poor immigrants are that are scratching, clawing, yeah, those are the people that have the most hunger and the most anger.
And unfortunately, they've probably experienced the most physical abuse, which is a significant factor in your ability to dish out punishment.
ryan holiday
Yeah, because if they're your kids and you could choose, you want them to play lacrosse or something where they have the most upside but the least downside.
joe rogan
Yeah.
I would way more like my kids to fight than to play football.
Football, to me, is the scariest one.
Because, you know, I don't follow football, but I watch it occasionally.
And when I watch those giant super athletes just running full clip and slamming into each other, that is just car accident after car accident.
And then you've got to take into account all the ones that happened in high school, all the ones that happened in college.
And then by the time they get to the NFL, they probably are already severely mentally compromised.
They probably, like, there's a number.
See if you can find this.
They did a study on chronic traumatic encephalopathy.
ryan holiday
That's the thing you get.
joe rogan
Yeah, CTE. And they did it from, they measured from children playing Pop Warner football all the way up into the NFL. And they found an astounding number of people at every step of the way exhibited symptoms of CTE. It's a sport where you...
I know fighters that don't have, like, visible CTE, and they're really good fighters.
The Journal of American Medical Association found CTE in 99% of brains obtained from the National Football League players, as well as 91% of college football players and 21% of high school football players.
That is fucking crazy.
The data suggests that there is very likely a relationship between exposure to football and the risk of developing disease.
Duh.
99%?
What the fuck, man?
And it's a degenerative brain disease.
And it comes from repeated head trauma.
It's a terrifying disease.
And I, you know, look, in many ways, I'm kind of morally compromised because I am a commentator for professional mixed martial arts.
It's a big part of what I do.
I'm a giant fan of the sport.
You know, I've been a martial artist my whole life.
I used to compete.
It's a big part of who I am.
And I know it's bad for you.
And it's not just bad for you.
It's bad for you in one of the worst ways possible, and then it compromises your ability to think.
unidentified
Yeah.
joe rogan
Which, one of the reasons why I stopped, and I stopped when I was young, when I was in my early 20s, because I knew that I was compromising my ability to think.
I knew what was coming.
I saw it in other people, and I'm like, I gotta get out of this.
And...
When I see it now in friends, and I see it in people that I care about, and I've seen all that they've gone through, and I know what's ahead of them, I get terrified for them.
And I try to sound the alarms, and when anybody's thinking, like, man, I don't know how much longer I'm gonna be able to do this, get out now.
Like, get out now.
Pretend you can't do it.
Think of your next fight as a death sentence.
Get out.
Just get out.
If you're thinking you don't want to do this anymore, don't do it.
Because somewhere out there, there's a guy who's not thinking about that at all.
And he's just trying to be a destroyer.
That's Mike Tyson when he was 21. And he wants to separate you from your consciousness.
And you've got to get away from that guy.
Don't do that anymore.
Stop doing it.
Because you don't get those brain cells back.
You don't get them back.
CTE doesn't reverse itself.
I mean, there might be some therapies that come along in the future, but right now, from what I'm aware of, I don't know of anything that makes me comfortable saying, like, you're going to be fine.
It's going to heal up.
You're going to be fine.
ryan holiday
So how do you separate those feelings from your enjoyment of the thing?
Because I love football, and it's been cool.
My books have sort of made their way through the NFL. I love it.
I love watching it.
I love talking to the players.
But yeah, how do you square that?
joe rogan
I look at it the same way I look at life, period.
Life is finite.
You have a finite lifespan.
You're not going to live forever.
You only have so much time.
If you choose to spend a good portion of your life living the wildest, most dangerous, and extreme way Outside of war and law enforcement and firefighting and being an EMT or something like that, being a professional fighter is one of the craziest fucking things you could do with your brain and your body.
You're literally playing a game of, I'm trying to steal your health.
You're trying to steal health.
You kick someone in the liver.
You're stealing their health.
You're shutting their body down.
and you can only do that so many times to a person before their body deteriorates.
And it's a choice.
If, as long as you're aware of what that choice is and the exhilaration of victory is worth it to you and you can go through the pain and the horrible feelings of loss and the punishment of training, if you're willing to do that and that is exciting to you. if you're willing to do that and that is exciting Because ultimately you know that the end product is so entertaining.
If you watch an incredible, incredible fight, it is so entertaining that the joy that you bring to people.
When those guys, like if Michael Chandler is sitting on top of the octagon cage with his arms up in the air and the whole arena is like, yeah!
And then millions of people around the world are watching that and they're feeling the same like, wow!
You're providing a drug.
You're literally providing an endorphin rush to millions of people.
And you're doing so at the cost of your own health.
You're doing so where you're compromising your lifestyle to dedicate yourself to the Spartan existence, where all you're doing is training and eating clean and resting right and going through all of the recovery modalities.
You could choose to do that.
And I am all about people choosing.
I'm all about people.
If you want to fucking flip dirt bikes over the Grand Canyon, I'm not going to stop you.
I don't want my kids to do it.
I wouldn't want anybody I'd love to do it.
ryan holiday
But the argument, the structural argument or your point about universal basic income is like, did they actually have a choice?
It was between that and what.
joe rogan
For a fighter?
ryan holiday
Yeah.
joe rogan
Well, it depends.
I use the example of Michael Chandler.
I don't really know about Michael's background in terms of how he grew up, but I knew he was a very high-level wrestler in college, and generally that means he's got an education, and he chose.
He's a competitor, so he chose to fight.
A lot of people just come from Conor McGregor.
Conor McGregor, who's a great fighter, came from poverty.
There's other guys that have come from various levels of struggle, but ultimately were compelled by the challenge of this insanely difficult pursuit and the glory of victory.
So in that sense, yeah, they have a choice.
A lot of these guys went to college.
ryan holiday
No, no, there's definitely ones that have a choice, but I'm just saying when you look at some of these athletes or fighters or whatever where the alternative was like jail, drugs, like nobody.
So they chose it, but they didn't have a lot of choices to choose from.
And so is there something inherently exploitative then in being like, well, it's horrible, but they chose it, but they didn't really choose it because nobody actually gave them any options.
Like life did not give them options.
joe rogan
I don't buy that.
I don't buy that for most mixed martial arts fighters, and that's most.
I do buy that for some boxers.
There's some boxers that didn't go to college and grew up in abject poverty and that was the only way out.
Boxing is more available.
ryan holiday
Some of them are scouted at an early age and groomed into it.
Mike Tyson doesn't seek out.
Even Muhammad Ali is like, someone's like, you're going to be a boxer.
joe rogan
There's something to that, sure.
But at a certain point in time, Mike Tyson could have retired.
The amount of money that he generated by the time he was 20 years old, he could have probably lived off if he lived well for the rest of his life, if he decided to.
It's just the glory of it, and the excitement of it, and the thrill of victory.
You know, it's the old sports thing, ABC Wildwater Sports.
The thrill of victory, the agony of defeat.
Remember that?
ryan holiday
Yeah.
joe rogan
That's what it is.
You certainly can make an argument that is exploitive because you exploit people's desire for victory and their desire to conquer and their desire for wealth beyond what they can imagine.
If you're the average fighter that becomes a world champion, you're going to make millions of dollars.
The average person doesn't make millions of dollars.
You have a path that is an incredibly lucrative path if you can get to the tippy top.
But how many people get there?
How many people become a Kamaru Usman?
You know, how many people become a Charles Oliveira?
How many people?
There's not that many people.
It's really hard to become a champion.
And those are the ones that make the money.
The regular folks, you know, it's just a hardscrabble existence.
ryan holiday
Well, I've heard similar arguments for, like, women who become prostitutes or women who enter porn.
It's like, these are consenting adults.
But it's like, it's more complicated than that.
unidentified
Yeah.
ryan holiday
Because there's other factors, you know, weighing on this person.
joe rogan
Yeah.
ryan holiday
And you can't just be like, you chose this, sorry.
joe rogan
I think competitive athleticism...
See, the thing about porn and prostitution is there's probably sexual abuse involved there.
Not always, but there's a large percentage that have been abused by relatives.
It's horrific shit.
And then there's a lot of fighters that were beaten up when they were young.
They were bullied or they were abused by someone close to them and they got good at lashing out.
And they got good at dishing out punishment on other people because they know how horrible it feels when it's dished out on them.
ryan holiday
Well, the positive argument, and they also make this about porn, is that this is an empowering way to recover from that trauma, to take this thing where you were small and little and vulnerable and turn it into a strength of yours that you can channel that energy and that rage into something positive, you know, that you're really good at.
Like, clearly, I think, when I think about, like, why did I become a writer, clearly there was some Desire to be seen or heard that went fundamentally unfulfilled as a kid.
Because why would you develop the skill to sit at your computer and just, you know, if I just get it perfect, they'll understand me and it'll match.
joe rogan
Well, maybe in a nonfiction context.
But in a fiction context, don't you think there's a lot of people that just have ideas?
And it's kind of very satisfying to write out those ideas and have other people enjoy them.
Like, ooh, this is a good story.
ryan holiday
But it could be the same thing.
Maybe their circumstances were dire and awful and unpleasant and it drove them to pursue a world that they could control and make, you know, and explore and have agency over.
And you know what I mean?
Like you could imagine the fantasy author being drawn to fantasy for a reason.
joe rogan
Yes.
Well, you know the story of Robert E. Howard?
unidentified
No.
joe rogan
Robert E. Howard's the guy who wrote Conan the Barbarian.
And what is that guy?
Vincent D'Onofrio played him in a film a few years back that I never watched, which is really odd because I'm a giant Robert E. Howard fan.
ryan holiday
Can I have one of those?
joe rogan
Yeah, yeah, yeah.
You want a mint?
Yeah, here you go.
Neuromints for the win.
ryan holiday
Dude, I actually really like them.
joe rogan
I love them.
Yeah, I love the gum more than anything.
But Robert E. Howard was like a really fucked up, depressed guy who lived with his mom, you know, and his life was kind of a disaster.
And he wrote the greatest fantasy novels the world has ever known.
I mean, his character to this day is like, I don't know how many millions of copies of the Conan books, but I read them all when I was a kid.
And they're fucking good, man.
And it's about this character that is the opposite of who Robert E. Howard was.
Robert E. Howard wound up taking his own life.
I think he was like 30-something years old.
He shot himself.
But before he did that, he wrote about this unstoppable, unconquerable man who was a giant amongst men who slayed everyone before him and fought demons and dragons and...
He carried you through these incredible adventures that Conad would go through.
It was so impassioned.
The words were so vibrant and exciting.
Meanwhile, this guy's life was dog shit.
It was terrible.
But he wrote about someone who he wishes he would be.
ryan holiday
I think also if your life sucks or you're struggling with something or you don't feel good or you don't feel your parents are proud of you or whatever, there's something inherently satisfying and rewarding about just mastering something because you have power over it.
It operates the way that you want it.
So whether you're mastering writing fantasy or archery or fighting or trading stocks, there's something about I go into this place And in that place, it doesn't feel quite like real life.
It feels like you're a superhero.
You know what I mean?
There's something inherently human and wonderful, though, about mastery and mastering something.
joe rogan
Well, I think we have a desire that is probably genetic.
It's probably the result of thousands and thousands of years of evolution where figuring things out is very rewarding.
Figuring out how to flint map and make stone tools.
Figuring out how to play the wind and sneak up on a deer when you need food for your family.
All of those things.
They're incredibly rewarding for us because that's how you survived.
And figuring out how to conquer your enemies, figuring out how to convince this woman to mate with you, all those different things.
The puzzles of life.
Yes, the puzzles of life.
And they transfer to chess, right?
And the feeling of winning at chess.
Like, I'm a big fan of pool.
I play a lot of pool.
It's a stupid game.
Who gives a fuck if that ball goes in the hole?
It means nothing.
But it's hard to make that ball go in the hole.
And you have to concentrate.
And in that concentration...
Of getting that ball to go in and getting position on the next ball and all those things.
The reward when you knock that final ball in is like...
You get this exciting feeling.
And when you miss, you're like...
It's the same feeling as like missing an animal.
Your family's not going to eat.
Or not figuring out how to make a tool that's vital for your survival.
Or not figuring out a way to start fire.
If you were a person in the village and you were the guy who knew how to start fire, go to Ryan.
He knows how to start a fire.
And Ryan Katici, there's a value in figuring these things out.
And I think that is inside of our minds and we activate those human reward systems.
We activate them whether it's through creating literature, or whether it's through music, or whether it's through getting better at things.
There's like this pathway that's ingrained into us that's incredibly human.
That we get rewarded for getting better at things.
ryan holiday
Yeah, you go back to the first cave paintings.
Like, what's motivating a person to do that?
And then you look at, like, where they were and where we are now and this sort of unbroken passing of torches from, like, these rudimentary buffalo or horses or whatever to, like, the Sistine Chapel.
You're like, wow, that is a chain of masters.
joe rogan
Yes, that's a perfect example too.
That is a great analogy.
The difference between the cave paintings and St. Peter's Basilica, which when I went to when I was in Rome a few years back, I couldn't believe how big it was.
When you look at that and you're like...
How long did this take?
Because you see it in a photograph, and it's pretty beautiful, and it's gorgeous, but when you're there in person and you're walking around, you're just like, holy fuck.
This is insane.
The amount of effort is so undeniable.
ryan holiday
Yeah.
Or, like, some of these, like, cathedrals where it's, like, they don't even know the person who did it.
unidentified
Right.
ryan holiday
Because it wasn't one person.
It took 200 years.
joe rogan
Yeah.
ryan holiday
And they're just, like, collectively...
That is such a human thing.
We're just, like, we're coming together to build this burial mound.
Or we're coming together to build this...
joe rogan
Yeah.
ryan holiday
...this cathedral.
And it's just a process.
And we all just plug into the process.
There's something...
The Stoics kind of believe that we're all this, like, giant organism that's working together.
And there is just something crazy about...
That just happens.
That's what humans do.
In the way you look at ants, they just do stuff.
Or beavers, they just...
I'm a beaver.
This is what I do.
That's what humans do.
Homo Faber is one of the names for the human species, like man the maker.
We make stuff.
joe rogan
We do stuff, yeah.
I've always said that if you were something from another planet and you came to observe us, you'd be like, what's going on here?
Oh, there's this one creature that can manipulate its environment in a very sophisticated way and all it does is make better and better stuff.
ryan holiday
Yeah.
joe rogan
And that's what we do.
We just do it collectively.
You might think you're just working on your poetry, but you're basically plugging into this human need to improve upon things.
You might think that you're just practicing the saxophone, but by...
You're practicing getting better at it.
That's what you're doing, because everybody gets a reward out of getting better at things.
But ultimately, the collective reward is better and better technology.
ryan holiday
Well, and then maybe randomly you are...
Saxophone player who moves the ball forward.
And it's funny though, Mark Cerullo talks about this.
It's kind of weird.
Only recently could you get up and look down on human beings.
You can maybe climb a mountain, but you couldn't get in a hot air balloon, you couldn't get in an airplane.
We only saw the Earth from space in 1970-something.
You know the blue marble photo, the famous photo?
Like, that was just 50 years ago.
But, like, that's what bees do.
That's what beavers do.
That's what ants do.
There are other things that do.
We just think we're special because we're us.
But, like, empires are that.
And whole civilizations and whole eras.
We're just all part of this giant collective thing that's just going on, and we all think we're so important, we're so integral, but we're really just one part of a process that randomly produces progress, for the most part, sometimes produces the opposite of progress, but randomly produces these sort of evolutionary improvements, and then that's how you go from there to here, but it's this timeless, enormous thing that you're just a minuscule part of.
joe rogan
And there's certain instincts that we have that we think are detrimental, like the instincts and inclination towards materialism.
Why does that exist?
Well, that ensures that you keep buying the latest and greatest stuff, which ensures that we keep making the latest and greatest stuff, so innovation keeps pushing forward.
If everybody was wise and didn't need anything and was pragmatic and was relaxed and wanted to just live in a log cabin, we would stay static and nothing would improve.
And then when something comes along, like some horrible situation where things go badly, like war, like the Nazis, like Hitler...
Well, what happens?
Well, the reaction to that is so intense that it forces people into action, and it forces them to go out and stop that, and then you look at the innovation that happens after World War II, and it changes culture all around the world.
This horrible event takes place, and through this horrible event, we realize, oh my god, this can happen.
And now, we got through that, and there's V-Day, where they're kissing in the street, and everybody's celebrating, and then civilization moves forward in this beautiful way for a while.
ryan holiday
Well, there's a beautiful kind of symmetry to it.
It's like, horrible thing, reaction to the horrible thing.
And so, if you look at world events up close, you're like, Russia invades Ukraine.
It's this horrendous, violent, awful thing.
It's also, though you zoom out, you look at it on a 100-year timeline, a 200-year timeline, it's Humanity staggering towards some sort of global balance of power.
Then it gets out of balance, then it has to rebalance.
And so we take these things personally when in fact they just are what they are and it's always been happening, just like waves have always been crashing on the beach and trees have been growing and falling down.
This is what it is.
And it's always been that way.
It always will be that way until eventually it's not that way.
Yeah.
And that's why I think so fascinating about meditations is like, Marcus is the most powerful man in the world.
And he's like, who remembers the emperor six emperors ago?
You know, he's like, he'll go like, the name Vespasian, you know, like how odd that feels now.
And that was like just a couple before him.
And he's like, think about all the people that worked in Vespasian's court.
They were so powerful.
Where are they now?
And he's like, the same thing's going to be happening to you.
And that this is this thing that just happens.
And there's a beauty and a horror to it.
But you've got to choose the view you're going to take, I think.
joe rogan
It's interesting because the elite minds of the day, for lack of a better term, like Marcus Aurelius, there's no other form of...
There's no other form of discourse.
There's no other form of entertainment.
There's no other form of distraction.
You have life and you have writing.
You have literature.
You have reading other people's writing and you have making your own writing.
And then you have this comprehension and understanding of the world around you where you're trying to express it, in his case, to himself.
And the valuable lessons that he learned.
One of the things that was really fascinating was the value that he placed on forgiveness.
ryan holiday
Yeah.
Well, so he famously is betrayed by his best friend who declared he thinks Marcus is sick and near death.
And so this guy named Avidius Cassius goes like, I'm the emperor now.
But Marcus wasn't dead.
And so it puts him in this horrible position of like, obviously, you can't allow this.
But he doesn't want to fight a war over it.
And he basically says, this is the final chapter in The Obstacles Away, the idea that even this is an opportunity.
And he says, I want to show history how civil strife can be dealt with.
And so he tries to give Cassius a chance to come to his senses.
Eventually he has to take the Roman army out in battle.
He deals with it.
And then he weeps when someone kills Cassius because it deprives him of the opportunity of Forgiving him, of like giving him clemency.
And he orders the Senate, he says, do not execute a single person for this.
He says, do not let my name be stained in blood, which is maybe impractical, maybe too philosophical, but there is a beauty to that, that, you know, he talks about forgiveness in meditations, but But then he has to actually apply it in his life.
joe rogan
Yeah.
ryan holiday
At the highest level.
joe rogan
Well, that happens in history, right?
When there's truces and people have to sort of...
They have to deal with whatever just happened.
That was a real issue with the Civil War in the United States.
For a long time, there was a lot of murder that happened where people were punishing people for their participation in one side or the other.
And they would go back and forth and kill people.
There's a long history.
It went on for decades and decades of people murdering people who were responsible for killing their relatives in the Civil War.
ryan holiday
Yeah, I mean, the horrible part of the Civil War, the genius of Lincoln is he said, both Lincoln and Grant are like, just let him go home, right?
Just let him go home.
He says, turn their swords into plowshares, according to the Bible.
And they think it's going to work.
And there's a genius element to it, a sort of almost a Christ-likeness to it.
But then the horror is that the South doesn't They're not immediately like, yeah, slavery is bad.
Why did we fight this war over?
They go home and they're like, we still hate black people.
We still don't want them here.
And now that we can't own them, now they're a problem for us.
And some of the worst massacres in American history are basically Confederate sort of paramilitary soldiers.
This is what the Klan is originally, is this terrorist organization that just goes around and murders black people.
Sometimes hundreds at a time.
There's other sort of almost battles of the Civil War.
And the US really struggles with how do you pacify after a war like that?
The argument is we kind of learn this lesson in the Second World War.
We go and there's a process of denazification in Germany, which we don't manage to do after the US Civil War because Lincoln is assassinated, which you could argue is why he was assassinated.
But we never fully sort of get rid, not get rid of, but change the hearts and minds of the people who went to war for like the worst possible cause you can think of for going to war for next to the Nazis.
And so like there's a Confederate statue in the little town that I'm in.
And like, why is that there?
That's there as a giant middle finger to the federal government.
joe rogan
Yeah, many of them were actually put up during the civil rights era.
ryan holiday
This one is, here's a crazy thing.
This one went up in 1910, right?
And so that's 50, 60 years after the Civil War.
I met a guy, when I lived in East Austin, down the street, this guy, his name was Richard Overton.
And when he died, he was the oldest man in the world.
He died at 112. He was born before the statue went up.
And he's black.
He lived in the segregated part of what is now East Austin.
But we think these things are so old, but they were put up for very specific reasons to send a very specific message.
joe rogan
It's not that long ago.
That's what's really terrifying about it.
And when I was a child, when I was 11 years old, my family moved from San Francisco to Florida.
And that was the first time I'd heard the expression Yankee.
I got called a Yankee.
And I mean, this doesn't happen in Florida anymore.
This is what's interesting.
It's like, what happened from the Civil War to 2022 is like, it takes generations to escape the hatred of the past.
But when I was a kid, so this was like...
This was the 1970s.
Because I was 14 in high school, which was 81. That was my first year of high school.
So this is before that.
So it was like 79-ish, somewhere right now.
And they were calling people Yankees.
It was a thing.
You're a fucking Yankee.
I was like, what am I? I'm a what?
Are you in a cartoon?
I'm a Yankee?
This is real?
So he had to have heard that from his family.
He probably heard it from his parents or his grandparents.
So they had an attitude about people from the North.
They didn't think of us as all being one population.
I don't think people experience, maybe in some pockets of the world, in some pockets of the country, rather, they experience that today.
But I think for the most part, people think of America as America.
They think of red and blue, like the red states and the blue states, and we're separated in that regard.
ryan holiday
It would conveniently line up with the same states as how it broke in the Civil War.
Like the Mason-Dixon line is there.
joe rogan
Is that for red and blue, though— Aren't there a lot of red states that are northern states?
ryan holiday
There are, of course.
But I'm just saying all the red states were Confederate states.
All the Confederate states are now red states.
Almost intact.
joe rogan
Oh, I see what you're saying.
ryan holiday
You see what I mean?
joe rogan
Yes, yes, yes.
So the states that used to be Confederate are now red, but there's also some red states that were not Confederate.
I see what you're saying.
Yeah, that's true.
It takes generations.
We're fucking dumb and slow to learn.
It takes a long time for people to figure that out.
And I think what we were talking about before, and this is something I discuss ad nauseum, the lack of attention to the worst spots in this country.
I've always said that if you want to make the world a better place, make less losers.
How do you make less losers?
Give people a better starting position.
Give people more support.
I don't think you should hand things to people necessarily, but I think there's a real value in making communities safer and more conducive to people advancing and getting ahead and showing people more examples of it.
Then you have a better, more robust civilization because you have more competition.
You have it filled with more people that are doing exciting things and doing things that are fulfilling.
And I think you probably have less finger pointing because you'd have a better perspective.
Introspective of what our society actually is.
Our society is a society that lifts people up.
Our America.
America is a great place because we treat people not just equally, but we look at people who don't have an equal shot and we want to give them a head start and give them a hand up.
Some people have criticisms of that in terms of aspects of it.
Some people have criticisms of affirmative action because they think that affirmative action rewards people that are less qualified simply because they came from another place.
I think there's a way to do that where we don't feel like that.
Get them young.
And train them better and educate them better and also protect them.
Give them environments.
Give them community centers.
Give them places where they feel like they're a part of a great group of other human beings that are also striving.
So the environment that they're around is an environment of information.
Education, they're learning how to think and behave and rewarded for progress, rewarded for improvement, rewarded for succeeding and overcoming bad situations, and also rewarding themselves for discipline.
And then also learning that loss and learning that failure and humiliation are valuable teachers.
And you don't have to be defined by your worst moments.
Those worst moments can actually enable you to produce a better result in the future and Show other people that have done that and help them lead the way.
This is all possible, man.
This all can be done and would have a radical effect on the way this country behaves.
ryan holiday
But I think a lot of people want to pretend that this is all a really long time ago, right?
joe rogan
It's going on right now.
ryan holiday
No, no, but I mean like Ruby Bridges, you know, from the famous photo, she integrates that school, she's the little girl, all the parents are yelling horrible things at her, right?
She's like 63. Wow.
You know, you want to think she's like 90 or...
joe rogan
190. Yeah.
ryan holiday
But no, it's not that long ago.
joe rogan
Not that long ago.
ryan holiday
And like, think about the effect that that...
Think about what her parents went through and the effect that that had on her.
And think about like the age of her children now.
Yeah.
Like they're like maybe my age.
Right.
Yeah, because she's like...
I remember...
Yeah, she's like a year older than my mother-in-law.
And you're just like...
My grandmother went to Little Rock High School, the famous one that was integrated, like two years before it was integrated.
And so you think about the environment that she grew up in, and the privilege of the fact that a good chunk of the population was not allowed to go to school with her.
And then what those people, the school they had to go to.
It's not any part of my family's history that we benefited from this.
We think it's a long time ago.
But it obviously shaped my dad.
It shaped the life that we live.
There's a legacy of that, and you have to figure out how to address it.
But the reason we haven't figured out how to address it is I think a good chunk of us just don't want to think that it's true.
joe rogan
I think there's that.
It's inconvenient for people to concentrate on things that have happened in the past when they can say, well, hey, I had nothing to do with that.
I'm just living my life and I'm doing the best that I can.
But I also think that it's like you were talking about before with the negative things that happen and then through those there's this kind of yin and yang effect, right?
I think one of the things that we're going through today is just that.
It's just like we're in the middle of it.
So we can't recognize that progress is being done.
It's just there's so much work to do and it's one of the reasons why greedy politicians are so disgusting.
When we find out that politicians are making hundreds of millions of dollars off illegal insider stock—well, I guess it is legal—insider stock trades, and that's really what they're concentrating on.
They're not really concentrating on their constituents.
They don't give a fuck if people get ahead.
That's nonsense.
It's all lip service.
When you hear the White House press secretary talk about, you know, the economy's in a better place than it's ever been before, like, you know that's horseshit.
And it makes everyone angry.
And that anger is there to encourage people to act.
It's encouraged people to take steps to do better, to force politicians to be more upfront, to force honesty, and also to get people that are maybe qualified to be better leaders but are reluctant to get involved in that.
It may motivate them to get going.
I even think, like, I'm very critical of, like, woke ideology because I think it's essentially a religion, but I think the overwhelming thing about woke ideology that gives me comfort is that all of it Is encouraging people to be more inclusive, kinder, more accepting, even if it's wrong.
Even if you're in doing so, enforcing this ideology, you're really victimizing other people, which is possibly the case in some ways.
The overwhelming direction that things are going is to make it so that everything's okay.
ryan holiday
Yeah.
joe rogan
Sometimes when they make everything okay, they make people that are not guilty, guilty, and they make victims out of people that were innocent, but the direction that it's going is supposedly in kindness.
Now they're being vicious and mean in enforcing their kindness, but this is sort of a natural aspect of human ideology anyway.
Like when people have an ideology that's rigid, they enforce it, and they enforce it the same way they enforce a religion.
ryan holiday
No, that's a good way to think about it.
At least virtue signaling is pointed towards virtue as opposed to like open cynicism or nihilism.
joe rogan
Right.
Or evil.
ryan holiday
Yeah.
joe rogan
Yeah.
I mean, if you were growing up in Nazi Germany and you were openly a Nazi.
Like, that's an ideology.
That's an ideology that you signal to all the other Nazis that you are on board, and your cruelty to Jews, and your decision to enforce genocide.
You're signaling to your tribe that you're doing...
So that's humanity in a terrible direction.
This is humanity in a good direction, but it's been hijacked by terrible people.
And generally by people that are failures, that don't have good character or will, and don't have the ability to objectively assess their own thoughts and their own actions, and try to figure out why they're motivated to do what they do.
Instead, they just do what gets them attention, because this is part of what people do.
They try and strive to rise to the top.
They try and strive.
ryan holiday
The economics of the internet are pulling them in that direction also.
joe rogan
Yes, yes.
Which is why, you know, Twitter is essentially a mental health compromised market.
ryan holiday
Have you seen the are we the baddies sketch?
joe rogan
Yes.
ryan holiday
That's like my favorite.
Like, wait, we have the skulls and...
Are we the bad guys?
joe rogan
Who made that?
ryan holiday
I don't know.
It's some UK thing?
joe rogan
Yeah.
ryan holiday
Because, I mean, we don't say baddies.
joe rogan
Right, right.
It's definitely a UK thing.
Yeah, we should find that.
We should find that.
Because I haven't seen that in a while.
unidentified
That Mitchell and Webb.
joe rogan
Can you put it up?
unidentified
Yeah.
joe rogan
How long is it?
unidentified
Three minutes.
joe rogan
Yeah, let's play it.
I think this is the whole thing.
Give them some props.
You got it?
unidentified
Yeah.
joe rogan
Here we go.
unidentified
Very well.
They're coming.
Now we'll see how these Russians deal with a crack SS division.
Hands.
Have courage, my friend.
joe rogan
So these guys are wearing Nazi costumes, folks.
They're just listening.
unidentified
Hans, I've just noticed something.
These communists are all cowards.
Have you looked at our caps recently?
Our caps?
The badges on our caps.
Have you looked at them?
What?
No.
A bit?
They've got skulls on them.
Have you noticed that our caps have actually got little pictures of skulls on them?
I don't, uh...
Hands...
Are we the baddies?
Alright, let's see.
We should be able to hold them at this point here, at least for a few hours.
Then why skulls, then?
Why skulls?
Well, maybe they're the skulls of our enemies.
Maybe.
But is that how it comes across?
I mean, it doesn't say next to the skull, you know, yeah, we killed him, but trust us, this guy was horrid.
Well, no, but...
I mean, what does skulls make you think of?
Death, cannibals, beheading, um, pirates?
Pirates are fun!
I didn't say we weren't fun, but fun or not, pirates are still the baddies.
I just can't think of anything good about a skull.
What about pure Aryan skull shape?
Even that is more usually depicted with the skin still on.
Whereas the Allies...
Oh, you haven't been listening to Allied propaganda.
Of course they're going to say we're the bad guys.
But they didn't get to design our uniforms.
And their symbols are all, you know, quite nice.
Stars, stripes, lions, sickles.
What's so good about a sickle?
Well, nothing.
And obviously, if there's one thing we've learned in the last thousand miles of retreat, it's that Russian agriculture is in dire need of mechanisation.
Tell me about it.
But you've got to say, it's better than a skull.
I mean, I really can't think of anything worse as a symbol than a skull.
A rat's anus?
Yeah, and if we were fighting an army marching under the banner of a rat's anus, I'd probably be a lot less worried, Hans.
He's got a skull ashtray.
joe rogan
We can have a skull cup.
This guy's needing a skull.
unidentified
Okay.
So...
That's funny.
joe rogan
Very funny.
unidentified
That's the best.
joe rogan
It's a great sketch.
Yeah, nobody ever has that realization, though.
They're in the middle of it, and they just keep doing what they're doing.
And I think it's also the culture that they're involved.
People imitate their atmosphere, right?
I think, going back to politicians, one of the things that got revealed when this whole Nancy Pelosi thing happened, when they started looking at the insane amount of money that she's made from insider trading, they started looking at all of Congress.
And it's across the board.
unidentified
Yeah.
joe rogan
I mean, Republican, Democrat, they are all dipping their toes into those waters.
ryan holiday
A bunch of them sold stocks right before the pandemic.
joe rogan
Yeah, they know.
They knew a lot of what was going on in terms of the adoption of electric vehicles by the entire United States government.
You know, the government, they were adopting EVs.
And so before that bill gets into play, they dump a shitload of money into Tesla stock.
And then, whee!
Look how much money we made.
Like, they knew these bills were going to be passed.
There's a lot of that going on.
But that's the culture that these people are involved in.
That's are we the baddies.
ryan holiday
Or to go back to the Hollywood thing, it's like, it's not that hard to not be a piece of shit.
But if everyone's doing it, you're like, why not?
joe rogan
Yeah, there's people that I knew that were agents that thought they had to act like that.
They thought they had to be like, get my fucking cup of coffee!
Let's go here!
b-real
They wanted to be Ari Gold.
joe rogan
Like, Ari Gold, that's a real human.
I mean, there really are people like that.
ryan holiday
Yeah, yeah.
There's this great book called What Makes Sammy Run, and it's about this Jewish agent, Hollywood agent in the 20s or 30s, endlessly ambitious.
We're talking about boxers, because he's from the disenfranchised group then.
He comes from the slums, becomes the most powerful man in Hollywood.
Sort of a cautionary tale.
But the irony is, as the book...
As society evolved, it doesn't age that well because you read it now and you're like, yeah, that's what you do to get successful.
You stab people in the back.
Ari Gold is the hero of Entourage.
joe rogan
Right.
ryan holiday
Not a garbage, horrible boss.
joe rogan
Right.
Right.
Yeah.
Well, he's also what people aspire to be.
That's the baller.
That's the guy with the expensive watch who drives a Mercedes.
He's killing it.
unidentified
Yeah.
joe rogan
He's out there killing it.
You got to crack eggs to make an omelet.
Yeah.
I mean, that obviously, we have to look to that when we look at horrific moments in history like World War II or like Genghis Khan or like any of these horrific moments where things are so hard to imagine years later.
Like when we're looking back on the Inquisition and looking back on the horrific methods of torture that they used on people that were infidels.
Who the fuck are these people and how could they have done this?
Someone sent me this.
I'm going to send you this, Jamie, because this is really fascinating.
This is from...
I forget what year this is.
I'll send you this, Jamie.
He was a judge that took a bribe in court.
His name is Sissomness?
ryan holiday
Oh, I saw this on Reddit.
joe rogan
Yeah, look at this.
It was from Reddit, yeah.
Reddit, today I learned.
He was a judge that took a bribe in court and passed an unfair sentence.
He was skinned alive and his leather was used to make a chair that his son had to sit in as his son was appointed the next judge.
There was a later painting made depicting him being skinned alive.
And then there's the painting that shows they're just stripping his skin off while he's alive.
Look how stoic he looks.
They just cut me open.
ryan holiday
We don't give ourselves enough credit for the progress that we've made collectively as a society away from cruelty.
At the founding, obviously the founders were horrible hypocrites, owning slaves, but the idea that cruel and unusual punishment should not be a thing, that that was an advancement not that long ago.
joe rogan
Not that long ago.
ryan holiday
And even the ones they said were not cruel were still super cruel, that we've made a lot of—like, I mean, in World War II, they still executed soldiers by firing squad.
And just like how horrendous or heinous that you would just make a bunch of your troops just murder another one of your members of— For doing something wrong.
Do you know what I mean?
And that the progress away from cruelty is a huge improvement.
And so when we watch something like George Floyd or the video of Ahmaud Arbery, and you're just like, that's the worst thing I've ever seen.
That does say something about the progress we've made as a society because not that long ago, people would have seen that many, many times.
joe rogan
Yeah, and even though horrific things still do exist, it doesn't minimize them by recognizing that the trend is towards people being kinder and better to each other.
Steven Pinker is a great example.
His work has been roundly criticized by woke people because they're saying you're spending too much time concentrating on how much better things are.
Instead of how much better we need to get.
But he's like, I study trends.
I'm studying the progress of the human race, and over time, things have gotten far safer, and people are far kinder, and they're far more educated than ever before.
ryan holiday
Well, the problem is if you just look at the trend and you're like, this is just happening, you're missing the point.
Like, you know, there's that quote, like, the arc of history is long, but it bends towards justice.
That's because people are pulling it that way.
Like, Martin Luther King pulls it that way.
Frederick Douglass pulls it that way.
Abraham Lincoln pulls it that way.
Harvey Milk, the activists that were, by the way, widely hated in their own time, criticized, often assassinated, etc., they were pulling it that way.
It could have just kept going in the horrible direction that it was.
Things also can get worse.
But you have to accept that you as the individual or we collectively in a moment in time have the ability to change the direction.
joe rogan
Yes.
Yeah.
And we collectively have an ability to communicate these ideas that is unprecedented.
There's never been a time in history where we could communicate these ideas better and you're going to get a lot of fog and a lot of noise and a lot of background noise and a lot of people trying to take advantage of this opportunity because of the fact that there's unprecedented models of communication.
But overall, the ability to change things for the better has never been We've never had a situation that is this positive.
Yeah, the economy sucks.
Yeah, gas is too high.
Yeah, there's potential for a nuclear war with Russia.
But just our understanding of the inequalities of life, our understanding of what could be possible, our understanding of the positive aspects of being a good person, they've never been more highlighted.
ryan holiday
Well, yeah, and it's kind of weird why we so focus on misinformation.
Like, all this bad information is spreading out in the world.
And it's true.
Like, there is misinformation.
But it's also equally true that these same tools, the tools are neutral.
joe rogan
Yeah.
ryan holiday
Let's say they have biases, but the tools are the tools.
joe rogan
Well, you know what a great example of that is?
The early books.
The early books were mostly about witchcraft and how to spot witches.
I didn't know that until a few years ago.
Not even.
A few months ago, I should say.
Somebody was explaining to me that the early books that were first printed, the vast majority, it wasn't like, you know, how to learn French.
It was like, how to spot a witch.
ryan holiday
The first self-help book was published in the 1870s.
joe rogan
Really?
ryan holiday
Like, just think about how many...
So it's like the printing presses of the 1400s, right?
14, 1500. So let's say 500 years-ish.
Or wait, no, 400 years.
And someone was like, what if we use this book to help people get better as a person?
And it doesn't have to be because God said so.
joe rogan
I wonder how many charlatans there were out there back then, how many fake help guys, fake self-help guys.
ryan holiday
Napoleon Hill, who wrote that book Think and Grow Rich, he was a literal con man.
joe rogan
Really?
ryan holiday
Yeah, it's crazy.
joe rogan
No kidding.
ryan holiday
There's a huge Daily Beast article about it.
It's nuts.
unidentified
Wow.
ryan holiday
Once you read it, you're like, whoa.
joe rogan
Because I have a friend of mine who's a jujitsu black belt who reads that shit before he does anything.
ryan holiday
It's a lot of people's favorite book.
I mean, and I'm not saying the book doesn't have value if it made you better as a person, by all means, but there's a dark story there.
joe rogan
So who wrote the article about him being a carman?
ryan holiday
I think it's the Daily Beast, or it might have been, it was a different site.
joe rogan
What was his deal?
ryan holiday
You pull it up.
I don't have it memorized.
But it's like when you read it, you're just like, whenever someone's like, that's my favorite book, I'm like, read this piece.
But maybe people would say that about me.
I mean, my first book was about media manipulation, but people change.
I don't want to write them out.
joe rogan
You're a young man.
The self-help genre is a very troubled genre.
Because there's a lot of people engaged in self-help that really haven't done shit.
ryan holiday
That's true.
And also, it's like...
Do you want to tell people what they need to hear or what they want to hear?
They want to hear, you just have to manifest it into reality.
Just think about it.
Think and grow rich.
I think that's his genius.
He's like, I'll just tell people.
It's just a matter of your thinking.
joe rogan
Yeah, I've had to explain that to many people that want to talk about the secret.
They want to talk about the law of attraction.
Like, hey, hey, hey, you're only hearing from the people that are successful.
Like, there's a lot involved.
If you want to talk to a successful person, how'd you make it?
Well, I visualized it and I kept working.
Okay, yes.
ryan holiday
The second part's the most important.
joe rogan
Yeah, they kept working.
But it's also the visualization is an aspect of succeed.
You can't just succeed and make it to the point where you're running some gigantic business without some sort of a vision.
But it doesn't mean that vision created it.
There's so many people out there that try to manifest something and it never takes place.
ryan holiday
Yeah, well, I know you quoted this once, but Marcus really says this thing about how your life is dyed by the color of your thoughts.
It's true.
If you think it's impossible, it's impossible for you.
If you think you're not capable of it, if you think it's unfair, that is a self-fulfilling prophecy in that sense.
joe rogan
But it doesn't mean that if you think it's possible, it's going to happen.
If you visualize yourself beating Mike Tyson, he's still going to fuck you up.
ryan holiday
Yes, but if you visualize that you're capable of making a better life for yourself and then you fucking work at it every day, chances are, barring some insane, unforeseen, unfair circumstances, you will likely get there.
joe rogan
You will likely get there.
And it is a thing that other people have done and you can model yourself based on what they've accomplished.
And if you put in the kind of effort that they've done and the kind of thinking that they've put in, you can accomplish great things.
It is possible for almost everyone to achieve something beyond your imagination.
You can get there in incremental steps, and each incremental step will open and broaden your possibilities.
ryan holiday
Well, and also, if you allow a long enough timeline, it becomes a near certainty.
joe rogan
Yeah.
ryan holiday
Right?
So, like, when the Obstacle is the Way came out, It did okay.
It didn't hit any bestseller list.
The publisher was sort of like, eh, you know?
And they'd offered me like half what I'd gotten for my first book.
And because they didn't think an obscure school of ancient philosophy, like, that's not going to work.
But, you know, six years later, it hit number one.
You know, now it's sold like, you know, almost a million and a half copies.
Like, now, but that's because, you know, that's like 100,000 copies a year, a little more.
You know what I mean?
Like, over time, steadily, it works.
joe rogan
Well, it works because it's effective.
Like if you read the book, what's interesting to me about the book is it's clearly you have absorbed yourself into the writing of the Stoics and you relay it in a manner that's very absorbable and applicable.
And that's why it's so effective.
And when I put it up on Instagram, my God, I got so many messages from friends.
I'd say, I fucking love that book.
That book's incredible.
It's helped me so much.
So, you know, through this fascination that you have with this philosophy, I mean, you've generated a lot of really positive thoughts for people, and you've really got people moving.
And generally a good direction because you give them these quotes in this book, all the different philosophers that you quote and all the different scenarios where you apply these thoughts, those things, they stay with you.
And they're like little sparks that you have in your head that you can blow on those embers and start a fire with.
ryan holiday
Yeah.
Yeah, that's a good way to think about it.
The funny thing, so I got offered to write a book about stoic philosophy because I'd written an article about it that was popular online in like 2008, 2009. And I went to Robert and I was like, this is my dream.
This is what I want to do.
Should I do it?
And he was like, I don't think you're ready yet.
And that was like the hardest thing in the world to hear.
But he was totally right.
I turned it down and I waited like almost five more years.
And then I think I – I mean if I wrote it today, I'd be more ready.
But like there's always a point of over-preparation.
joe rogan
What did Robert want you to do?
ryan holiday
What was his – I think he was like, look, you're getting better every day as a writer, so you're going to only write this book one time, so you should, every day that you wait, you'll be more prepared, you'll be better for it.
And he's like also like he was like the difference between like 21 and 27 is a transformative amount of life experience.
It's still pretty young to have written that book.
But like I went through some shit in that period.
Right.
And so that the book is more relatable because of my experience.
You know what I mean?
Like if I just was I would have just been speculating about the ideas if I wrote it when I was 21, I think.
joe rogan
Well, luckily we're talking about stoicism and you literally are preaching the philosophy in your books that any sort of negative happenstance or anything that sets you back will probably ultimately be to your benefit.
So you had to practice what you preached.
ryan holiday
Totally.
Totally.
And then when it came out and it sold enough copies to hit the list and it wasn't there, You're like, oh, is it something I control or not?
Like, am I proud of the book or not?
Do I think it's going to work or not?
And then you shrug it off and you get back to work.
joe rogan
Wait, what do you mean it wasn't there?
What do you mean?
ryan holiday
Oh, it happens all the time.
Like, you can sell enough copies objectively to qualify for, like, the New York Times list, and then you're just not there.
It's an editorial list.
unidentified
Really?
ryan holiday
Yeah, of course.
joe rogan
But wait a minute.
So when they say New York Times bestseller...
So that's not necessarily the best sellers?
Definitely not.
They can eliminate you from the list if they don't like what we're talking about?
ryan holiday
For sure.
And one, to eliminate outright fraud.
Like, what if a billionaire just bought 100,000 copies of their own book?
Like, no one would think that should be included.
joe rogan
I actually know a guy who did that.
ryan holiday
There's a company that helps you do it.
But, like, if you look at the fine print in the New York Times list, and I know this now because I have a bookstore, and so we report to the list.
Right?
You have to send a report each week.
And you have to flag, like, whether there's bulk copies or other things.
But, like, the list every week would be, like, in advice how-to miscellaneous, the Bible would be the best-selling book every week.
Right?
Or Harry Potter would be the top of the fiction.
Like, they decide...
They decide to filter stuff out.
I wrote a book about this a couple years ago, but they explicitly filter out what they call perennial sellers, which are books that sell every year a shit ton of copies because schools buy them.
So there's a certain amount of filtering, but the big one for the bestseller list is You know, how many of your copies were sold on Amazon?
How many of your copies were sold in independent bookstores?
Was it all in New York and LA and San Francisco?
Or did you sell a lot of books in Cincinnati?
Right?
Like, they're trying to...
It's not that they're putting their thumb on the scale, but they are trying...
Well, they are putting their thumb on the scale.
There's certain books that don't appear for suspicious reasons, people allege.
But, like, they are trying to create a more robust definition of what bestseller is.
Not just objectively who sold the most because that could be unfair.
joe rogan
Well, it's okay because of those reasonable examples that you used, but not because of the ones where they just decide that your subject matter is problematic.
So do you think that they decided that stoicism is problematic?
ryan holiday
No, I just think like...
I think it was like maybe borderline or they just weren't even thinking about it.
They weren't tracking it.
Or, you know, because my first book was about media and the corruption of media, I imagine there was some reticence to recognize me.
joe rogan
Did it ever make it onto the list?
ryan holiday
I don't know if it's ever made the New York Times.
It's hit number one on Wall Street Journal, which is a different set of criteria.
I did 10 books before I hit the New York Times list, and it was at number one.
So that's unlikely that I never qualified for any other spot for any of my books until suddenly in 2019. Which book?
Stillness is the Key.
joe rogan
So that one hit number one.
ryan holiday
That one debuted at number one.
joe rogan
So they decided, eh, fuck it.
ryan holiday
I think it was an overwhelming...
The number of copies was overwhelming that it would have been egregious to not be included.
joe rogan
Interesting.
That's interesting.
Yeah, how gross.
ryan holiday
Well, and the decision of what list you're on.
So are you advice how-to miscellaneous?
Or are you nonfiction?
General nonfiction, like the general nonfiction list, like maybe the 10 spot is like 5,000 books.
But the 10 spot on the advice how-to miscellaneous, because you're competing against the Guinness Book of World Records and blah, blah, blah, blah, blah, is...
You know, could be 15,000 copies.
Like Malcolm Gladwell, because he's sort of part who I love, is a super awesome guy and I think one of the greatest in the world at what he does.
His books are considered nonfiction.
But that's, I think, because he's a New Yorker writer.
joe rogan
Right.
ryan holiday
And he's part of that establishment.
joe rogan
Yes.
ryan holiday
And so that's an incredible gift to him in the sense that he's ranked in a category that is less competitive.
joe rogan
A good example of that is Cameron Haynes.
His book Endure should have been in non-fiction.
It would have been number one.
But instead, they put it in How To.
And it was highly ranked, but it wasn't number one.
ryan holiday
Yeah, basically anything that isn't sort of a fancy...
Like New York-y style thing is going to be relegated to advice how-to miscellaneous.
joe rogan
Well, the crazy thing is for advice how-to, like that's not what he's doing.
He's telling his life story.
It's not how-to at all.
It is a nonfiction book about his life story.
ryan holiday
Yeah.
I mean, I did a book called Lives of the Stoics, which is like a set of biographies of all of the main Stoics.
There's not any how-to or advice in it.
And it was put on that list instead of the nonfiction list.
joe rogan
God, that's so weird.
ryan holiday
It's like all the games are rigged.
Do you know what I mean?
The Nobel Prize is fucking bullshit.
All of these organizations, these gatekeeping organizations, are inherently about keeping some people out and keeping some people in.
And so Marcus says in meditations that ambition is tying your well-being to what other people say or do.
Insanity is tying it to your own actions.
So you have to get to a place where you're like, I'm good, and any of the recognition or respect or ranking is extra.
joe rogan
Yeah, I think that has to be the case when it comes to selling books, right?
Because the most important thing you have achieved is that your books resonate with the people who read them, and they enrich people's lives, and that's what you set out to do.
You didn't set out to, I don't know how many people are involved in curating the New York Times bestseller list, but you didn't set out to please those people.
You don't even know who those fucks are.
ryan holiday
But some people, that is all they care about.
joe rogan
Yeah, but, well, that's on them.
ryan holiday
No, no, and it's just the wrong thing to do.
It's the wrong game to play.
joe rogan
Yeah, yeah, for sure.
But, like, seeking recognition is always the wrong thing.
unidentified
Yeah.
joe rogan
Especially when it comes to awards.
You know, like, those are, you know, this podcast has won a gang of awards.
And I just leave them places.
Like, my kid found the iHeartRadio award, and she's like, you fucking won this?
She didn't say fucking, because she was 10. And I go, yeah, yeah, just put that over there.
Like, I don't, that doesn't mean anything to me.
It's just, what means things to me is...
Did the podcast provide enjoyment to the people that listen to it?
That's all I'm trying to do.
An award doesn't mean anything.
That's a small group of people.
People that decide it's the worst podcast that's ever existed.
Does that mean it is?
No, it just means some people don't like it.
There's people that don't like things I like.
I can't take into consideration what other people like.
I can take into consideration did I do my best and put something out there that resonated with a certain amount of people.
That's all I'm trying to do.
ryan holiday
There's a story about Jimmy Carter, who was not the best president, obviously, but he was being interviewed by Admiral Rickover, who was the head of America's Nuclear Navy.
And Jimmy Carter, people don't see him this way, because maybe we think about him as this old man.
But he was like, he went to the Naval Academy, he was ambitious, successful.
He was driven to be great from a very early age.
And so he's being interviewed.
He just graduated from the Naval Academy.
It's like 48, 49. And he wants to get on a nuclear sub.
But the way to do it is this guy, Admiral Rickover, decides, who's one of the unsung heroes of American history that very few people know about.
Immigrant went through Ellis Island.
Jewish guy's family flees persecution, helps us win the Second World War, and then the Cold War.
But anyways, he's interviewing Jimmy Carter.
It's like a three-hour interview, like this.
They were kind of these big, long discussions.
And Jimmy Carter's going on and on about all his accomplishments, you know?
Like, here's what I did.
I got this grade, this grade.
And then Rickover goes, like, how'd you finish in your class at the Naval Academy?
And he was like, I was 56 out of 800. And Carter thought he'd be like, oh, wow, that's great.
He was beaming with pride about it.
And Rick over just looks at him and goes, did you always do your best?
And then Jimmy Carter was going to be like, of course.
You know, that's what you say.
And then he thought about it.
He's like, you know, I kind of coasted through this class.
Like, I didn't always study this.
And he was like, I'm going to be honest.
He's like, no, I didn't always do my best.
And then Rickover looked at him and he said, why not?
And then he got up and left the room.
And what you control is whether you did your best.
You don't control how you rank in the class.
You don't control whether you won this award or this scholarship or best sellers.
You don't control any of that.
You don't even really control if people like what you do.
You only control if you did your best and if you were proud of it.
joe rogan
That's a great metric.
Yeah.
ryan holiday
Did you leave anything...
joe rogan
On the table.
ryan holiday
On the table.
unidentified
Yeah.
ryan holiday
Hold anything back.
joe rogan
Right.
Yeah.
unidentified
Yeah.
joe rogan
That's the thing that haunts athletes, right?
When they examine their legacy.
Because that's the one thing.
Unless you're involved in organized practice like certain sports.
And even then, there's off-season.
What are you doing during the off-season?
Certain athletes are notorious for working incredibly hard during the off-season and coming back better than ever.
Whereas other guys get fat and people think it's funny that they're laying around waiting to come back.
ryan holiday
Isn't that life, though?
For sports, you have, let's say, 10 years in your professional prime.
But we think we're so different because we have a longer amount of time.
But you don't.
And it's only in the light of the cancer scare or the COVID diagnosis.
Only the thing that shakes you out of that entitlement do you go, like...
Oh no, it could end at any moment.
And to take it for granted or to waste it or leave something on the table is the rejection of a credible gift and opportunity.
joe rogan
Yeah.
Absolutely.
That's a great way to end this.
ryan holiday
All right.
I brought you some books, by the way.
joe rogan
Fantastic.
Thank you very much.
These are all yours?
ryan holiday
No, no, no.
These are books.
joe rogan
Different books.
ryan holiday
Because I know you love Empire of the Summer Moon.
joe rogan
Yes.
ryan holiday
So I tried to pick some books that I think...
I went through my story this morning and I was like, these are books I don't think...
I haven't heard you talk about that I think you will fucking love.
joe rogan
Okay.
ryan holiday
All right.
Genghis Khan and the Making of the Modern World.
I know you don't like him very much, but I think it's a different view.
joe rogan
Not that I don't like him.
ryan holiday
No, I think you will see him in a different way.
Okay.
The Tiger.
This book will rip your fucking face off.
joe rogan
What's this about?
ryan holiday
This book is about a guy in Siberia sent to hunt down a man-eating tiger.
unidentified
Ooh.
ryan holiday
And it's literally, I know it's one of the best nonfiction books ever written because I've heard from so many people.
And then, have you read Shadow Divers?
unidentified
No.
ryan holiday
It's about these guys diving.
joe rogan
It seems like Christmas.
ryan holiday
This is my life, man.
They're diving a sunk German U-boat off the coast of New Jersey that they discover.
unidentified
Oh, wow.
ryan holiday
And it's like all about the thrill of like diving and discovering something and the mastery of this thing that could kill you at any moment.
Have you read The Black Count?
joe rogan
No.
ryan holiday
Okay, this is, you know the Count of Montecristo?
unidentified
Yes.
ryan holiday
The famous story?
Okay, Alexander Dumas, his father...
Was one of Napoleon's generals, but he's black.
unidentified
Oh, wow.
ryan holiday
And his real-life story is fucking incredible.
It's one of the Pulitzer Prize.
Speaking of prizes, it definitely deserved to.
It's amazing.
joe rogan
Wow.
ryan holiday
All right.
River of Doubt?
You read this?
unidentified
No.
joe rogan
I can't believe how many books you brought.
ryan holiday
I figure you're going to get them all on audio, but I'll give them to you.
Okay, so after Theodore Roosevelt was president, he goes to Africa, kills a bunch of animals, the greatest hunting trip of all time.
But this book is about, he explores like a 500-mile river in the Amazon, the first time a human being has ever done this.
And he almost dies.
He takes his son with him.
He almost dies.
Actually, if you look up Theodore Roosevelt Epictetus, he brings a copy of Epictetus with him on this journey.
Did you ever go to his birthplace in New York City?
joe rogan
No.
ryan holiday
Next time you go, you can go to the house that he grew up in.
joe rogan
They maintain it?
ryan holiday
Yeah, it's still there.
joe rogan
How big is it?
ryan holiday
It's just like a townhouse in New York City.
joe rogan
Oh, wow.
ryan holiday
And you can see the gym where he worked out his asthma and became like the dude that he became.
But if you look up, he took a copy of Epictetus with him that he wrote as he was near death.
joe rogan
He's one of the main reasons why we have public land in this country.
We have our wildlife preservation system that we have in place.
ryan holiday
He also saves professional football.
He gets them to wear helmets.
People would die playing football at Harvard, and he loved sports.
And he comes together, forms the NCAA, and institutes safety.
joe rogan
Wow.
ryan holiday
This is a book about...
Yeah, so if you click on...
See the word sign?
This is like the engraved copy that he takes with him.
unidentified
Oh, wow.
ryan holiday
But that book's amazing.
joe rogan
What happened there, Jamie?
Zoom's just automatic.
Wicked River, the Mississippi when it last ran wild.
ryan holiday
The Mississippi is fucking crazy.
I have more.
I have even more.
Can I keep going?
joe rogan
Okay.
ryan holiday
All right.
I know your daughters are into sports, so this is a book I give to every college coach that I talk to.
It's about this.
She's one of the great cross-country runners of her generation.
She commits suicide.
She runs off a parking garage.
unidentified
Oh.
ryan holiday
And so it's about mental health and pressure and the...
I think it's any person who has a kid who is good at sports and wants to make something of it.
And Kate Fagan's an incredible writer, should read that book.
It's like a cautionary sort of warning and about what social media does to kids.
Actually, I did this book with Chris Bosh.
He lives here.
You might like that.
And then...
All right, last.
I have two more.
This is The Best History of Texas.
It's fucking epic.
The Best History of Texas.
I would listen to it.
You could listen to that one.
But seriously, it is also incredible.
joe rogan
Okay.
ryan holiday
And then, all right, last one.
This is my favorite translation of Meditations.
I don't know if this is the one you read, but I would read this.
And then I know you like Steven Pressfield.
This is the first edition of The War of Art that he signed.
joe rogan
Wow.
All right.
ryan holiday
I read that book every time I start a project.
joe rogan
It's a great book.
ryan holiday
Dude, it's one of the greatest...
The Resistance, it's...
joe rogan
It's so perfectly outlined.
ryan holiday
That's what it is.
That's what you're at war with in every thing.
joe rogan
Thank you very much, Ryan.
unidentified
Of course, man.
joe rogan
Great to meet you.
I really appreciate your work.
I appreciate everything.
I really enjoyed this conversation.
ryan holiday
Thank you.
unidentified
All right.
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