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Nov. 13, 2019 - The Joe Rogan Experience
02:38:18
Joe Rogan Experience #1383 - Malcolm Gladwell
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joe rogan
01:02:44
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malcolm gladwell
01:33:00
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jamie vernon
00:14
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Speaker Time Text
joe rogan
Hello, Malcolm.
malcolm gladwell
Hey, Joe.
joe rogan
How you doing?
malcolm gladwell
I'm doing very well.
joe rogan
You sound like you.
malcolm gladwell
Good, good.
That's always a good sound.
joe rogan
It's through headphones.
It's very interesting because I've been listening to Talking to Strangers.
I like that you narrate your books.
It's very frustrating when someone who's a great speaker does not narrate their books.
So thanks for doing that.
malcolm gladwell
No, I actually...
I kind of enjoy – I used to hate that process with my first one and then I've grown to enjoy it because when you say your book out loud, you see it in a different way.
Like, oh, you get a little bit of a different perspective on it.
joe rogan
Well, I'm a giant fan of your work, man, particularly Outliers.
I really love that book.
It's very illuminating and sort of peels away the mystery of talent.
And so tell me what you're doing.
What is this talking to strangers I'm into about?
I'm in the second chapter right now.
malcolm gladwell
Oh, I see.
Well, that was a book about...
I was struck by how many of the kind of high-profile cases that we got obsessed with were at their root about the same thing, which is that individuals were...
Two people who didn't know each other well had an exchange and they got each other wrong.
So, you know, everything from Amanda Knox to Bernie Madoff to the...
To Larry Nassar at Michigan State, to Jerry Sandusky at Penn State, and then to the signature case, which the book is organized around, which is the Sandra Bland case.
Remember the young woman in Texas who gets pulled over by the side of the road?
They're all, at root, fundamentally the same problem, which is there's an exchange between – and the exchange just goes wrong.
And the question is why.
That's what I began to get really fascinated by.
You'd think at this point in human evolution, we'd have got this thing about talking to strangers down.
And we clearly don't.
And we're being pushed to talk more and more to strangers, right, in a kind of globalized world.
And if we're bad at it, that doesn't bode well, does it?
joe rogan
Well, I think there's also an issue today with people not learning the necessary skills and how to talk to people because so much communication is done digitally.
Yeah.
It seems to be a giant issue with young kids.
They're more awkward initially talking to people than I think I remember.
malcolm gladwell
Yeah, yeah.
I think that's probably – you forget how much – I mean adolescence used to be this one long rehearsal.
In how to be a normal human being in conversation.
And now the rehearsal, it's like the rehearsal got cut in half.
And, you know, instead of getting to the point where we play basketball with basketballs, we're still just doing wind sprints or something, you know.
joe rogan
Right.
You never get to actually playing a game.
malcolm gladwell
You know, playing a game.
I'm butchering the metaphor.
joe rogan
I know what you're saying, though.
The Sandra Bland case...
How does that one fit in?
Because that girl was pulled over.
The cop was...
It was failure to signal, right?
malcolm gladwell
Yeah.
I mean, it's a bullshit thing.
joe rogan
It's a bullshit thing.
And she started lighting his cigarettes.
He told her to put the cigarette out.
And it all escalated from that.
She said she doesn't have to put the cigarette out.
And then he says he's going to light her up.
He's screaming at her.
He pulls her out of the car.
He rests her.
And then...
Is there controversy about whether or not she committed suicide in jail?
malcolm gladwell
There is.
I don't get into that.
joe rogan
Okay.
Because that seemed unlikely.
malcolm gladwell
That she was killed, as opposed to committing suicide.
joe rogan
Yes.
It seemed likely that she was killed versus that she committed suicide.
I didn't think that someone would commit suicide being in jail for three days.
One of the things that you highlighted in the book and you actually played in the audio version of it, her little sort of affirmations, you know, and she sounded very positive and upbeat and calling everybody kings and queens and thanking God and being very thankful and being aware of life and humility and just graciousness and gratitude.
It didn't seem—I mean, obviously you don't know what kind of dark things can happen to a person when they're incarcerated for three days for a bullshit reason.
Maybe that's the straw that broke the camel's back.
malcolm gladwell
She did have—you know, she had a complicated— Oh.
quite a difficult period in her life and went to Texas to start a new leaf.
And so there is an interpretation.
Like I said, I don't really have strong feelings on this particular part of the story, but there's an interpretation that says, here's a woman who's emerged from a very difficult period in her life, goes into...
She was in Illinois.
She drives halfway across the country to start over.
And on the first day that she arrives in Texas to start over, she gets pulled over by a cop.
And by the way, she had thousands of dollars in outstanding tickets.
So she had a history of this bullshit stuff with cops where the same trap that many poor people in this country get into, which is they get – the police use people as an ATM, right?
They like set them up for untrivial things and when they can't find – when they can't pay the fine, they get another fine and when – you know how that goes.
She was part of – in that trap.
So here she is trying to start over after a difficult time.
First day she gets to Texas, she gets pulled over again and she, in her mind, it's the same.
She's like, oh my god, I tried to start over and I can't.
And then she's in jail and she can't make bail.
And, you know, there's a scenario where you can see that she just began to despair.
joe rogan
Don't they take away your shoelaces and do- Small town Texas.
malcolm gladwell
Yeah.
Are they doing things by the book?
joe rogan
Right.
malcolm gladwell
I mean I find the whole thing about – I went to that town when I was reporting the book and it's kind of hard to be – to kill – To kill someone and get away with it requires a level of expertise and forethought that struck me was not present in that little town in Texas.
I mean...
joe rogan
A serious hand.
malcolm gladwell
It's just not...
I don't...
They're not like...
They're not thinking...
These are not people playing chess, right?
I think they...
They just encountered it with this cop and he's not very good at his job and he gets way over his head and he completely misreads her I think it's almost more tragic.
That she committed suicide.
joe rogan
It's insane that you can keep someone in jail for three days for failure to signal.
It seems like there should have been an initial review of the circumstances that led to her getting pulled out of the car in the first place and the cop should have been fired immediately.
You're screaming at her because she lit a cigarette?
In her own car?
malcolm gladwell
Meanwhile, this is fascinating, and I feel like, I don't know, you and I are probably the same age.
So the cop's 29. If you grew up with cigarettes...
You have a different understanding of the meaning of lighting a cigarette.
So what's happening in the encounter is he pulls her over.
What he does is he sees her coming out of this university campus, and while she's still on campus property, she rolls through a stop sign.
And then he notices that she's got out-of-state plates, and she's a young black woman, and she's driving a Hyundai, like not a Mercedes Benz.
And he thinks, huh.
I'm going to check this out.
So she pulls onto the road and he drives up behind her aggressively.
He speeds up behind her.
So what does she do?
Well, what any of us would do, she gets out of the way thinking, oh, he's going to the scene of an accident or something.
I better get out of his way.
She pulls over to get out of his way and he goes, oh, you didn't use your turning signal.
And he pulls her over and pulls him behind her.
By the way, whenever I hear a Fire department truck or a police car coming and I pull over to get out of the way, I do not use my turning signal.
You just get out of the way.
It's reflexive.
So her immediate thought is when he does this, it's like, oh, This is bullshit and he tricked me.
And he knows what he's doing.
That's exactly what he wanted.
He wanted to get her in a situation because it's all a pretext.
He just wants – he thinks, oh, maybe there's something weird with her.
So then he – we have this all on tape, of course, because this is one of those instances that was captured entirely on the dash cam, the officer's dash cam.
He goes up to the window and he says – He looks at her and he realizes she's agitated.
Why?
Because she's pissed off.
And he goes, ma'am, is there something wrong?
And she's like, well, you know, I want to know why I'm pulled over.
And then he goes back to his car and he comes back to her.
And he later says in the deposition that when he goes back to his vehicle to check on her license and registration, he begins to develop suspicions that she's up to no good, she's got drugs or guns.
And so she comes back and they commence to have this increasingly heated conversation.
And she lights the cigarette because she's trying to calm herself down.
And this is my point.
You and I, who grew up in an era where people smoked all the time, know that one of the principal functions of lighting a cigarette was to calm your nerves.
And in her mind, I think, in her mind, she's trying to signal to the cop, let's de-escalate this.
And one of the ways I'm going to show you that I want to de-escalate this is I'm going to take a moment and light a cigarette and just take it down a notch and let's have a real conversation.
He doesn't understand the meaning of that gesture.
And he thinks, oh.
He thinks several things.
He thinks, one, she's messing with me.
She's defying my authority by lighting a cigarette.
She's going to blow smoke in my face or something nefarious.
Or she's going to take the lighted cigarette and put it out of my – he has all these kind of weird, crazy fantasies.
joe rogan
This is what he said?
malcolm gladwell
In the deposition.
Oh, yeah.
So even on the level – I try and identify in the book all of the different ways.
And when I come back to the case at the end of the book, I go through this in more detail.
All the different ways in which he completely misunderstands her.
And one of them is he doesn't understand the meaning of lighting a cigarette in a moment of tension.
And that's still more evidence why you need – if you're a cop or anyone dealing with a stranger, you need to slow down and not jump to any conclusions because there's so much you can miss.
joe rogan
What it seemed to me when I listened to it initially and then I listened to it again in your audio book, There's a thing that happens with police officers.
I've never been a police officer, but I was a security guard for a brief period of time, and I recognized it in myself, and I recognized it in a lot of people that I work with, is that you start treating the other people like the other.
Like, it's us and them.
It was us.
I worked at Great Woods.
It's a performance center in Mansfield, Massachusetts.
It's like this...
And we would catch a lot of people smuggling booze in, things like that.
And there was an attitude that you got, and I was only there for one summer, but there's an attitude of they were the bad people.
You were the good guys.
It was us and them, and we stuck together, and they weren't us.
And cops get that a hundred times worse.
Because there's guns involved and they can get shot at.
We've all seen videos of cops pulling people over and he says, can I see your hands please?
And the guy pulls out a gun and shoots at him.
We've all seen those videos.
This is always in the back of the mind of cops.
And I think that was just a guy who, as you said, 29 years old, is a young guy.
He's not that bright, not good at communication.
And he has this attitude that he's a cop and that you have to listen to the cops because he's them and you're you.
And that's like when he's telling her to put the cigarette out and she's saying, I don't have to do that.
And he's saying, get out of your vehicle.
And she's saying, I don't have to do that.
And then he's screaming at her.
I mean, that's all right there.
I mean, that's what it seems like to me.
He wants compliance.
He wants her to listen.
malcolm gladwell
He does.
Yeah, he does want...
He gets...
It's funny.
What's remarkable about that tape, which I must have seen 50 times, and which has been viewed on YouTube, you know, even a couple million times, is how quickly it escalates.
The whole thing is...
It's insanely short.
You would think if I was telling you the story of this, you would think, oh, this unfolds over 10 minutes.
And it doesn't.
It unfolds over a minute and a half.
I remember years ago I wrote my second book, Blink, and I have in that book a chapter about a very famous, infamous police shooting in New York, a case of Amadou Diallo.
joe rogan
I remember that one.
malcolm gladwell
Remember that one where he was shot like 40 times by cops?
joe rogan
Yeah.
malcolm gladwell
And one of the big things I was interested in talking about in that case was how long did it take for that whole...
Terrible sequence to go down.
So from the moment the police develop suspicions about Amadou Diallo to the moment that Amadou Diallo is lying dead on his front porch, how long – how much time elapsed?
And the answer is like two seconds.
It's boom, boom, boom.
It's like – and I had a conversation with – actually here in the valley with Gavin DeBecker.
Has he ever been on your show?
joe rogan
No.
malcolm gladwell
Fascinating guy.
joe rogan
He's a security expert, right?
malcolm gladwell
Yeah, security expert.
Incredibly interesting guy.
joe rogan
He's friends with Sam Harris.
I know that.
malcolm gladwell
He is.
Yeah.
And he was talking about this question of time, that when you're a security guard guarding someone famous, a lot of what you're trying to do is to inject time into the scenario.
Instead of, you don't want something to unfold in a second and a half where you have almost no time to react properly.
What you want to do is to unfold in five seconds.
If you can add, oh, I'm making this up.
I can't remember his exact term.
But basically what your job is, is to add seconds into the encounter so that you have a chance to intelligently respond to what's going on.
And so he hit this great riff.
About how good Israeli Secret Service guys are.
And one of the things they do is they're either not armed or they're trained not to go for their weapons in these situations.
Because his point is, so say you're guarding the president.
You're a body man for the president.
You're walking through a crowd.
Somebody comes up to you, like pulls a gun.
The point is, if you're the secret security guy and your first instinct in response to someone pulling a gun is to go for your own gun, you've lost a second and a half, right?
Your hand's got to go down to your – your whole focus is on getting to your own gun.
And in the meantime, the other guy whose gun's already out has already shot.
You've lost.
You need to be someone who forgets about your own gun and just focuses on the man in front of you, right, and protecting the president.
But it was all in the context of time is this really crucial variable in these kind of encounters.
And everything as a police officer you should be doing is slowing it down.
Wait, you know, analyze what's happening.
And that's what he doesn't do.
The competence instance speeds it up, right?
He goes to DEFCON, you know, she lights a cigarette and within seconds he's screaming at her.
This is, you know, a parent shouldn't do that.
I mean, let alone a police officer by the side of the highway.
joe rogan
Right, but the difference is he knows she's not a criminal.
I mean, he must know.
It's bullshit.
He's pulling her over because he's trying to write a ticket.
And the way he's communicating with her when she lights a cigarette, it's like she's inferior.
This is not someone who's scared.
He's not scared of a perpetrator.
He's not scared that there's a criminal in the car about to shoot him.
He's not scared of that at all.
He wants utter, total, complete compliance.
And he's talking to her like he's a drill sergeant.
malcolm gladwell
But can't both those things be true?
joe rogan
How so?
malcolm gladwell
Well, so in the deposition he gives, which I got to the end of the book, and I got the tape of the deposition.
It's totally fascinating.
It's like he's sitting down with the investigating officer looking into the death of Sandra Bland.
And he's got, I don't know how long it is, two hours.
And he's walking them through what he was thinking that day.
And he makes the case that he was terrified, that he was convinced.
He says he goes back to his squad car.
He comes up and there's some evidence to support this.
So he pulls her over and he goes to the passenger side window.
And leans in and says, ma'am, you realize why I pulled you over, blah, blah, blah.
And says, are you okay?
Because she doesn't seem right to him.
She gives him her license.
He goes back to his squad car.
And he says, while he's in the squad car, he looks ahead and he sees her making what he calls flirtive movements.
joe rogan
So he's like – Furtive movements also.
malcolm gladwell
He thinks she's being all kind of jumpy and – you don't know.
He just says, I saw her moving around in ways that didn't make me happy.
And then when he returns to the car, he returns driver's side, which is crucial because if you're a cop, you go driver's side only if you think that you might be in danger, right?
unidentified
Yeah.
malcolm gladwell
If you go driver's side, you're exposing yourself to the road.
The only reason you do that is that when you're driver's side, you can see the...
It's very, very difficult, if someone has a gun, to shoot the police officer who's pulled them over if the police officer is on the driver's side.
You have an angle if they're on the passenger's side.
So why does he go...
If he thinks she's harmless, there's no reason for him to go back driver's side.
I think this guy...
I think these two things are linked.
I actually believe him.
He constructs this ridiculous...
Fantasy about how she's dangerous.
But I think that's just what he was trained to do.
He's a paranoid cop.
And then why is he so insistent that she be compliant for the same reason?
Because he's terrified.
He's like, do exactly what I say because I don't know what's going to happen here, right?
And she's – I don't know.
I don't think those two strains of interpretation are mutually exclusive.
joe rogan
That's interesting.
It didn't sound like he was scared at all.
It sounded like he was pissed that she wasn't listening to him.
I didn't think he sounded even remotely scared.
I felt like he had, I mean, we're reading into it, right?
I have no idea.
From my interpretation was, he had decided that she wasn't listening to him, and he was going to make her listen to him.
That's what I got out of it.
I didn't get any fear, and I thought that version of it that he described just sounds like horseshit.
It sounds like what you would say after the fact to strengthen your case.
malcolm gladwell
Well, so there's another element here that I get into, which is I got his record as a police officer.
So he'd been on the force for, I forgot, nine, ten months.
And we have a record of every traffic stop he ever made.
And when you look at his list of traffic stops, you realize that what happened that day with Sandra Bland was not an anomaly.
That he's one of those guys who pulls over everyone for bullshit reasons all day long.
So I think I've forgotten the exact number, but in the hour before he pulled over Sandra Bland, he pulled over four people, four other people, for equally ridiculous reasons.
He's that cop.
And he's that cop because he's been trained that way, right?
They have quotas.
That's a kind of strain of modern policing which says, go beyond the ticket.
Pull someone over if anything looks a little bit weird because you might find something else.
Now, if you look at his history as a cop, he almost never found anything else.
His history as a cop, in fact, I went through this, I forget how many hundreds of traffic stops he had in nine months.
If you go through them, he has like, once he found some marijuana on a kid, and by the way, the town in which he was working is a college town, so, I mean, how hard is that?
I think he found a gun once, misdemeanor gun, and But everything else was like pulling over people for the light above their license plate was out.
That's the level of stuff he was using.
He did this all day long every day.
So he's like – to him it's second nature.
Yeah, pull her over.
Like who knows what's going on.
She's out of state.
She's a young black woman.
joe rogan
Was this comparable to the way the rest of the cops in the force in his – Well, I didn't look at the rest of the cops on his force.
malcolm gladwell
What I looked at were state numbers.
Several American states give us, like North Carolina for example, will give us precise, complete statistics on the number of traffic stops done by their police officers and the reasons for those stops.
So when you look at that, so I look at the North Carolina numbers.
For example, in the North Carolina Highway Patrol, it's the same thing.
They're pulling over unbelievable numbers of people and finding nothing.
Less than 1% hit rates in some cases of being a hit rate being finding something of interest.
So they're pulling over 99 people for no reason in order to find one person who's got a bag of dope or something in the car.
You cannot conduct policing in a civil society like that and expect to have decent relationships between law enforcement and the civilian population.
joe rogan
Yeah, no question.
But doesn't that sort of support the idea that he's full of shit, that he was really concerned that she had something?
He had never encountered anything.
malcolm gladwell
Well, or...
joe rogan
This was the one.
malcolm gladwell
The fantasy in his head is so...
So the question is, why does he keep doing it?
This is a guy who day in, day out pulls over people for no reason and finds nothing and continues to do it.
Now, there's two explanations.
One is, he's totally cynical and thinks this is the way to be an effective police officer.
Explanation number two is, this is a guy who has a powerful fantasy in his head that one day...
I'm going to hit the jackpot.
I'm going to open the trunk and there's going to be 15 pounds of heroin and I'm going to be the biggest star who ever lived.
joe rogan
I think there's also a rush of just being able to get people to pull over.
The compliance thing, which is another reason why he was so furious that she wasn't listening to him.
malcolm gladwell
Yeah.
joe rogan
And she kept the cigarette lit.
malcolm gladwell
Yeah.
Or she was listening but not complying.
joe rogan
Yes.
What are the laws?
I mean, are you allowed to smoke a cigarette in your car when a cop pulls you over?
How does it work like that?
malcolm gladwell
Yeah.
I mean, of course.
Yeah, they can't stop you from engaging.
joe rogan
They can't tell you to put out your cigarette.
There's no law.
malcolm gladwell
No, he could have said.
I mean, no, there's no law.
I mean, although two things.
The courts historically give enormous leeway to the police officers in a traffic stop as opposed to a person-to-person stop.
But no, I mean this is about what he should have said is – he could have said, ma'am, do you mind?
I would prefer if you put out the cigarette while we're talking or I'm allergic to smoke or whatever.
I mean there's a million ways for him to do it nicely.
The point is he's a jackass about it.
joe rogan
But he's basically doing the job like a jackass.
He's doing a jackass version of being a cop.
malcolm gladwell
Well, so this is one of a really, really crucial point in the argument of the book, which is I think the real lesson of that case is not that he's a bad cop.
He's in fact doing precisely as he was trained and instructed to do.
He's the ideal cop.
And the problem is with the particular philosophy of law enforcement that has emerged over the last 10 years in this country, which has incentivized and encouraged police officers to engage in these incredibly low-reward activities, like pulling over 100 people in order to find one person who's got something wrong.
That has become enshrined in the strategy of many police forces around the country.
They tell them to do this.
I have a A whole section of the book where I go through in detail one of the most important police training manuals, which is, you know, required reading for somebody coming up, in which they just walk you through this.
Like, it is your job to pull over lots and lots and lots and lots of people, even if you only find something in a small percentage of cases.
Why?
That's what being a proactive police officer is all about, right?
So they are trained to—that phrase, go beyond the ticket— It's a term of art in police training.
Like, you've got to be thinking.
Sure, you pull them over for having a taillight that's out, but you're thinking beyond that.
Is there something else in the car that's problematic?
That's what you're trying to find.
So there he was being a dutiful person.
Police officer.
And the answer is to re-examine our philosophies of law enforcement.
You can't dismiss this thing by saying, oh, that's just a particularly bad cop.
It's not great, but I don't know if he's any worse than, you know, he's just doing what he was trained to do.
That's the issue.
He should be trained to do something different.
unidentified
Right.
joe rogan
That is the issue, right?
The issue is this is standard practice to treat citizens that are doing nothing wrong As if they're criminals.
unidentified
Yeah.
joe rogan
And pull them over and give them extreme paranoia and freak them out.
malcolm gladwell
Yeah.
joe rogan
I hope you find something.
malcolm gladwell
I was home.
I'm Canadian.
And I was home in Canada, small-town Canada, a couple weeks ago.
And I saw on the back, you know, how police cars often have their slogan on the side of the car or the back of the car.
unidentified
Mm-hmm.
malcolm gladwell
So in my little hometown in southwestern Ontario, sleepy farm country, the slogan on the back of the police cars is people helping people.
It's so Canadian.
joe rogan
It is so Canadian.
malcolm gladwell
It's so awesome.
Now, understand that this is a country with...
Very, very low levels of gun ownership, which means that a police officer does not enter into an encounter with a civilian with the same degree of fear or paranoia that the civilian has a handgun, right?
Which is a big part of this.
Regardless of how one feels about gun laws in this country, the fact that there are lots of guns makes the job of a police officer a lot harder, and every police officer will tell you that.
In Canada, you don't have that fear.
But it's also Canada, and it's small-town Canada.
And so when you encounter a police officer in my little town...
He's like, he's people helping people.
He's like, he's like driving like a Camry and he's, you know, he's like this genial person who...
joe rogan
Was it really a Camry?
malcolm gladwell
I mean, I'd forgotten exactly what they're driving.
They're not driving...
joe rogan
Cop cars.
malcolm gladwell
Yeah, explorers painted black with like big bull bars at the front.
Right.
And then you go, you know, you go, I mean, even in LA, like the cars are painted black and white.
They look, they look ferocious.
Right.
I mean, the whole thing is...
joe rogan
Is that what it is?
They look ferocious?
I think they just look...
They identify as police.
malcolm gladwell
To a Canadian, it looks...
To me, it looks a little...
Why do they have to paint them black?
It's not the Oakland Raiders.
I mean, it's like...
joe rogan
What do you think they should paint them?
malcolm gladwell
Something mild and...
joe rogan
Like bright yellow?
malcolm gladwell
Something lovely.
Something warm.
Like a nice...
Can you imagine like a teal or a lime green?
joe rogan
Well, that would be, yeah, because there's a lot of black cars and a lot of white cars, not a lot of teal cars.
malcolm gladwell
Let's go with teal.
joe rogan
Yeah, it would stand out.
Like, oh, it's a cop.
It's a pink car.
malcolm gladwell
But, you know, this kind of symbolism matters.
joe rogan
Right.
malcolm gladwell
Right?
You're projecting an image.
joe rogan
Sheriff Joe Arpaio, who makes all of his prisoners wear pink.
Yeah.
malcolm gladwell
Yeah, that kind of thing.
joe rogan
Well, I mean, against his point, though, how many women shoot cops?
Isn't that an insanely low number?
malcolm gladwell
Yeah.
joe rogan
I mean, insanely low.
What are the numbers?
I mean, it's probably almost non-existent.
malcolm gladwell
Yeah.
joe rogan
When guys pull over women, I don't think they're worried about being shot.
I really don't.
I think it's horseshit.
I think it's all after the fact.
He was trying to concoct some sort of an excuse.
malcolm gladwell
Is he still on the force?
No.
He's kicked off for, I've forgotten the precise language they use, but for basically being impolite to a civilian.
But yeah, I don't think there's a lot of, but I don't, I mean, I still think we're saying the same thing, which is the thing that's driving him, his motivation, is not rational, right?
And if you were a rational actor, you would never engage in an activity where 99.9% of your police stops...
Resulted in nothing.
He is off in some weird kind of fantasy land for a reason, which is that's what, in certain jurisdictions in this country, that's what law enforcement has come to look like.
That's problematic.
joe rogan
It's a huge problem.
Yeah, the power trip aspect of it.
I mean...
I've often said, what would they do?
Because there are certain areas where police officers do have quotas, where they have to write a certain amount of tickets.
What would they do if no one broke the law for six months?
malcolm gladwell
Welcome to...
That's what small-town Canada is.
joe rogan
Yeah, right?
malcolm gladwell
That's right.
joe rogan
But what would they do?
I mean, I would really be curious, like, what would happen to the numbers?
Because what you're saying, that they use people as an ATM, they really do.
I mean, people are...
They're glorified revenue collectors.
They're pulling people over, trying to write huge tickets, and I believe it's North Carolina where you're talking about that's got this...
Creepy law that they've recently, I think they've recently changed it, where you're allowed to just confiscate people's money.
Because if you see, like, I pull you over, hey, Malcolm, why do you have $3,000 on you?
You have $3,000 in cash?
What are you doing with $3,000?
Give me that money.
And they take it, and you have to prove that you weren't going to buy heroin or buy illegal guns or whatever.
And then most of that money wound up going to the police department.
So they used it to build a fucking gym for the cops or whatever.
I mean, it was literally they had an incentive to keep the money.
And is that North Carolina that they did that?
malcolm gladwell
There's a number of states that have those confiscations.
unidentified
Civil forfeiture laws.
joe rogan
Civil forfeiture laws, yeah.
And they're really gross.
Do they still have that?
I mean, I know it's extremely controversial, and people are up in arms and furious that their money has been stolen.
People are on their way to buy a car, for instance, and they get pulled over, and the cop will just take all the money.
malcolm gladwell
This is what...
I talk a little bit about the Ferguson case in my book later on, and this is what Ferguson was ultimately about.
The focus in the Ferguson case was whether the officer in that case is Darren Wilson, what he did and didn't do to Michael Brown.
But the real story, when the Department of Justice investigated, the real story is not the encounter between those two.
It is that...
in Ferguson was being run as a revenue-generating arm of the city government.
And people in city government were directing the activities of law enforcement to maximize revenue.
And there's these incredible stories of – there's one story where there's a guy who's just been playing basketball and he's sitting in his car parked by the basketball court, like cooling off after playing basketball.
Cop rolls in, pulls up behind him and ends up writing eight tickets, including – he accuses the guy of being a pedophile, gets him for – one of the things he gets him is putting a false name on his driver's license.
When his driver's license – his real name was like Michael and his driver's license said Mike.
Like that's the level of eight tickets, right?
That was routine practice.
So you – there's a reason why a kid like Michael Brown in Ferguson is – It gets really angry at law enforcement because law enforcement was a completely discredited institution in that city.
For years and years and years and years and years, they had been basically praying.
They had been praying on the lower-income community of that town.
So, of course, relationships between the population and the cops had reached a low ebb.
That's a real – it's funny.
One of the reasons I wanted to write this book was the kind of conversations we have around these things.
Ferguson is a great example.
Ninety-five percent of the conversation about Ferguson was just about trying to break down what happened between a cop and Michael Brown.
And the issue, when we finally look at it in a systematic manner, we realize, oh, no, no, no.
It's not about that.
It is about a system that had been in place for years and years and years and years in which the African-American population in that town had been preyed upon by the police department.
That is the broader – and you cannot come to an understanding of what happened with Michael Brown until you're willing to engage that case on that much more broader systemic level.
joe rogan
When you make the title of this book, Talking to Strangers, do you have a goal that you're trying to achieve?
Are you trying to illuminate a certain aspect of communication?
Are you trying to highlight issues that people have had with these stories, like the Michael Brown story?
malcolm gladwell
Yeah, I mean, I'm trying to...
I wanted to sort of start with the premise of why are we so bad at, you know, like I tell the story in a book of the Larry Nassar case at Michigan State.
joe rogan
Which one's that?
malcolm gladwell
That's the guy, remember the doctor for the gymnastics team?
unidentified
Oh, yes.
malcolm gladwell
Who turns out to have been sexually molesting.
unidentified
Huge pedophile.
malcolm gladwell
Yeah, huge pedophile.
So there you have a case where everyone thinks they know this guy.
He's their friend.
He's this gifted doctor.
The parents are willingly bringing their kids to be treated by him.
The parents are in the room while he is abusing their kids and they don't see it.
The kids are saying something weird happened and the parents are dismissing it.
That's a good example of...
A phenomenon that I wanted to try and explain, which is how is that possible?
How can we think we know someone and be so completely wrong?
How can you take your kid to a doctor and think the doctor is the greatest possible doctor and in fact what he's doing is abusing your child in front of you, right?
And that's a very similar kind of problem to Bernie Madoff.
People invested their life savings with this guy.
Not little old ladies in Dubuque.
Sophisticated, savvy, incredibly intelligent investors handed over millions of dollars to this guy who was...
Not even – I mean the Madoff fraud was so outrageous.
He didn't even bother to – he didn't even put it in T-bills.
I mean he just spent it.
It was just like crazy.
joe rogan
What's T-bills?
malcolm gladwell
Treasury bills.
joe rogan
Oh.
malcolm gladwell
I mean he wasn't even – he was 100 percent – Yes.
And people over the course of 20 years wrote check after check after check after check to him thinking he was this brilliant investor.
It's like that's a puzzle.
That's what I wanted to get at.
joe rogan
But people did recognize that something was wrong, right?
malcolm gladwell
Yeah.
joe rogan
There were financial analysts that were saying that this doesn't make sense.
malcolm gladwell
A few of them, but it's funny.
My favorite story in the Madoff chapter is the greatest hedge fund in the world is Renaissance Technologies.
These are the guys out in Long Island who have had like 30% returns for 25 years.
They're like all PhD AI geniuses, literally geniuses.
And they found themselves, years before Badoff was busted, they found themselves with, I think, $30 million in a Madoff fund because of some complicated transaction.
And they're all geniuses.
So they look at what Madoff's doing and they're like, hmm, that doesn't look good.
Like, that doesn't make any sense to me.
And so, like, what should we do?
We have $30 million stake in a fund and we don't understand what the guy's doing.
And you would think, logically, they would sell their stake.
They don't.
joe rogan
Because it's returning.
malcolm gladwell
No.
In fact, it's not even returning that.
Their own legit returns are twice his illegitimate returns.
Really?
They actually make the point that his returns are really low for us.
Like, there's no reason for us to keep their money.
But they don't sell!
So that's what I was trying to understand.
Like, they can't even, you know, there's this notion I talk about, but it's called default to truth, which is this idea from a researcher called Tim Levine, which is, as human beings, we're trusting engines.
We are evolved to give people the benefit of the doubt.
And once you understand that, and why do we do that?
Because it's the right move 99% of the time.
Most people are being truthful.
And if you have as your strategy, I'm going to believe what people say.
It makes you a fantastic friend, a wonderful person to work with.
It means that you can, you know, skate through the world with a minimum of fuss.
The paranoid person is the person whose life is a nightmare, right, because they are suspicious of everything that moves.
So we evolved to be trusting engines because that makes your life easier.
That's the best part of human.
People want to mate with you.
Like if you want to talk in evolutionary terms about who passes on their genes, nice people pass on their genes.
Given the choice between having a child with a crazy, suspicious, paranoid person or a loving, trusting person, you choose a loving, trusting person 100% of the time.
So multiply that out times a million years of human history, you realize trusting genes beat paranoid genes every day of the week, right?
So that's what we are.
We're credulous by evolutionary choice.
So those guys at Renaissance, they're no different.
They may be smarter than the rest of us, but they're not constructed differently.
Their inclination is to believe people.
They're like, well, I don't know.
Guy says he's a good investor.
Why not?
Let's hang on to it.
See what happens.
unidentified
Right?
malcolm gladwell
That's their motive.
They don't – you don't get to run an organization as successful as Renaissance Technologies if you're some crazy paranoid person.
Right?
How would you even invest in anything if you were crazy and paranoid?
joe rogan
There was a lot of people that were really intelligent that invested in Bernie Madoff's hedge fund, too.
Steven Spielberg was one of them.
He lost a shit ton of money.
malcolm gladwell
Oh, yeah.
I mean, look at the roster list.
You cannot point to an unsophisticated investor on the list of people who lost the most money.
Every one of them was smart.
joe rogan
That's strange.
malcolm gladwell
It's so crazy.
It is crazy.
Think about it.
And by the way...
Getting a decent return in the market is super easy.
You go to Vanguard and they – they'll give you the market return.
You're in your – it's not that hard.
But these people are like – they wanted to do something fancier and that's what happened.
joe rogan
Well, he, when you realize what a sociopath he actually was, is in the interviews after he's caught, where he's demanding certain things and complaining about certain things, he doesn't seem to have any remorse.
He wants better treatment, he wants better food, he doesn't seem to have any remorse that he's literally robbed people of their retirement.
Ruined the last part of their lives where they thought they were going to have a considerable sum of money to sit back and just enjoy their grandchildren.
No, now they're broke.
Now they're poor.
Now they have to figure out a way to get by and eat.
He doesn't give a shit.
malcolm gladwell
He doesn't.
In fact, what's weird, there's so many things weird about the Madoff case.
One of them is we forget that he doesn't get caught.
He turns himself in.
And he turns himself in because – not because he's screwing up but because he's quote unquote so good.
Because remember the financial crisis hits in 2008 and his clients are losing so much money on their legit investments.
That they go to Madoff and say, can I have some of my money back from you?
I've got to pay off all the stuff I've done that has gone sour.
So, like, in effect, no one ever caught him.
He gets caught by a once-in-a-million circumstance where he's the only one making any money for his clients, so they come after him.
My point is, if you...
If you're totally rational and you look at this, you say, here's a guy who managed to bamboozle the most sophisticated people in the world to the tune of billions of dollars for 25 years and only gets caught because we had a once-in-a-lifetime financial meltdown.
Isn't the rational lesson of that that we should all be Bernie Madoffs?
Right?
It's like super easy.
It's like not that hard.
All I have to do is, you know, he dressed really nicely.
I get really nice office space on the east side of Manhattan.
joe rogan
What did he actually do?
malcolm gladwell
Nothing.
joe rogan
Really didn't invest in anything.
He just moved other people's money around and he ran a Ponzi scheme.
malcolm gladwell
He spent a lot of it.
joe rogan
And how did his sons not catch on to this?
malcolm gladwell
That's a good question.
joe rogan
Because they're not being...
malcolm gladwell
Well, one of them committed suicide, remember?
unidentified
Right.
joe rogan
That's right.
malcolm gladwell
And then...
So it's an open question of...
joe rogan
How much they do.
malcolm gladwell
How much anyone else knew.
I... You know, the older I get, the more I believe in the powers of...
Particularly within family denial is something now I don't find hard to believe.
So your ability, I've now heard so many stories of, you know, a parent is some kind of monster and family members just won't see it.
They just can't bring themselves to go that.
So did they know something?
Everyone knew there was something slightly fishy in what Bernie was doing.
But they never went so far as to think that he was just making it up.
joe rogan
So they knew something was up, but they didn't know it was 100% horseshit.
malcolm gladwell
They thought that he was – so there were some – people thought that he actually had investments, but he was – there was a suspicion, for example, that he was front-running, that because he had a larger business sort of managing the deal flow in the NASDAQ – That he would get advance word of where money was flowing and he would jump ahead of the queue, buy stocks before other people did, and profit off when the stock would rise.
He would just sell and profit off that difference.
So there was a feeling that he had a dubious kind of illegitimate strategy that nonetheless legitimately made him a lot of money.
So people were like, well, as long as he can get away with it and I can profit off it, I'm fine.
But the truth is he wasn't doing that at all.
The truth is he was just – he had some confederate in the attic of his company essentially making up trade orders from scratch.
I mean they were just making shit up.
joe rogan
How many people got arrested?
malcolm gladwell
I forget.
I think they took...
I can't remember the exact number.
I think they got...
He had two confederates, I think, who went down with him.
joe rogan
That's it?
malcolm gladwell
I think that's what...
In retrospect, it's a really...
It's one of these crazy...
It's one of these crazy...
You'd think that whole institutions would have fallen.
joe rogan
Yes.
malcolm gladwell
No.
joe rogan
Did you ever hear the conversation that he had?
I believe it was recorded somehow on a phone or something, or maybe it was...
After he was in jail, he was talking about trying to get money back from one of his biggest investors.
The guy had gotten like a billion dollars from him over the years.
unidentified
That's right.
joe rogan
He's like, you got to give the money back.
He's like, fuck you.
I'm not giving you shit.
And there's this crazy conversation where he's basically telling this guy, look, you knew this was bullshit.
unidentified
Mm-hmm.
joe rogan
And you are making money off this and now, you know...
malcolm gladwell
Yeah, yeah.
So this is like the clever...
So if you think about this, that guy, I know exactly what you're talking about.
joe rogan
Yeah.
malcolm gladwell
So game this through.
Let's do a hypothetical scenario.
joe rogan
Okay.
malcolm gladwell
You have a friend who's an incredible salesman and has gone around Europe and to Saudi Arabia and raised a $20 million fund, $20 billion fund.
And they're promising a 20% return a year on your investment, right?
So you give them a million, you're getting $200,000 a year back from this thing.
You know it's all bullshit, but no one else does.
What is the rational thing for you to do?
The rational thing for you to do is to take your, on your million dollar investment, is to take the $200,000 that is made in quotation marks every year out of the fund.
So you say, most people, you know, when you invest in stocks, normally what you do is you check the box.
I want my, I want any dividends or earnings reinvested in the fund.
Don't check the box.
Take the real cash.
So if you're investing with this phony friend of yours, For 20 years, you're going to get $200,000 a year for 20 years.
That's $4 million.
You will make $4 million clear out of your $1 million initial investment in 20 years, right?
That's smart if you know what's going on.
So that's what some people did with...
Madoff.
They're like, yeah, I don't know what he's doing.
These returns are pretty fantastic.
I'm just going to take all my earnings off the table every single year.
So they are the ones who are the real winners of this whole thing with those people.
Because this money is not real.
That money is coming from other investors.
Nothing is being made actually.
joe rogan
What happens with them?
Like if a guy does make all these millions of dollars, like that one guy, he had to give some of it back?
malcolm gladwell
Yeah.
So what happens is they appoint – remember, they appoint after the scandal breaks and made up is invested.
They bring in a kind of supervisor, financial supervisor, who has the power to claw back winnings from – money from the people who took cash off the table.
So – But not everyone had to claw back and the question was how far back do we go?
So if you were investing with Madoff 25 years ago and you took $10 million off the table between 1990 and 1993, do you have to give that up too?
Like it gets complicated.
joe rogan
Also, how can you prove that he was doing the same activity back then?
malcolm gladwell
Exactly.
Exactly.
joe rogan
The conversation, I really wish I could remember where I was hearing this conversation, but somebody had recorded Madoff talking to this guy, telling him, look, you've got to give that money back.
malcolm gladwell
Yeah, yeah, yeah.
My Schwab fund looks better and better all the time.
joe rogan
It's just so scary to me that finances and the stock market and all that stuff has always looked like magic.
What is going on there?
What are they doing?
They're moving these numbers around.
When you see the ticker tape roll by, what is all that?
If you don't have any understanding of it, it's like a foreign language.
And so you're hoping that all these geniuses can't be duped.
All these people throw in their...
Tickets up in the air, and everybody that's like, buy, sell, they all know what's going on.
You don't know what's going on, but hey, there's a lot of things you know that they don't know, and this is just how the world works.
Turns out, no.
Turns out the people that were involved in this crazy, very difficult to understand thing didn't know it either.
Like, they barely can understand it.
And this guy was just stealing money in some weird way.
And if the stock market didn't crash, if we didn't have some sort of a depression...
Who knows?
He might still be in operation today.
malcolm gladwell
Without the crash of 2008, There's a very, very strong possibility that Bernie Madoff would still be going gangbusters.
All he has to do to keep surviving is to take in enough money to cover withdrawals.
So there's some – like we said, there's some portion of people who are withdrawing their winnings.
He just needs to make enough to get enough new money to cover the withdrawal.
So he's got a $50 billion hedge fund and let's imagine there's a billion in withdrawals coming out every year.
He's got to raise a billion.
Now, if you're Bernie and you already have 50, it's not that hard to raise another.
And particularly because he had people all around the world and he was giving them these huge fees to raise money for them.
So that's the other way.
The people who really made money from him were the people who had – I've forgotten what it was, but you would be – say you're Joe, the financial guy in Zurich.
You have a whole bunch of wealthy European clients.
Bernie would let – for every million you raise for Bernie, Bernie would let you keep – I've forgotten what it was – 100 grand.
That's a nice business.
That's real money.
So you just kick back $900 to Bernie and keep $100,000 and you're free and clear.
No one's clawing that back.
Those guys got very, very, very wealthy.
joe rogan
Oof, that's weird money.
You're sitting in your house that's stealing, built.
unidentified
God, that's got to be strange.
joe rogan
So what can be learned in terms of communication from the Bernie Madoff story?
malcolm gladwell
Well, the The Bernie Madoff story and all of these stories, but this one in particular, goes to this question of we really think we're good at spotting liars and we're not.
So virtually every profession that is invested in investigation of human beings has some belief that we know how to...
figure out who's lying.
unidentified
Yes.
malcolm gladwell
And the truth is nobody does.
And if someone tells you they are good at spotting liars, there's a 99% chance that they're lying.
So the evidence – so you could think if we did an experiment here where I had 100 people parade through this office right now, the studio right now, and every one of them made a statement in front of you.
And some were lying and some were telling the truth.
And I asked you, Joe, tell me who's lying and who's not.
Your accuracy rate, your success rate would be 52 to 54%.
In other words, slightly better than chance.
You might as well flip a coin.
Slightly better if you don't.
And that's not about you.
Anyone in that chair...
Watching these people parade in front of us is going to do a slightly bit better than chance.
And the reason we're slightly better than chance is there are a small fraction of people who are such epically bad liars that we're not going to lose those people.
Those are obvious.
joe rogan
One thing that you can tell, though, is if it's an area of your own personal expertise, right?
Like if someone tried to talk to you about what it takes to write a book and get a book published and get a book on the New York Times bestseller list, and they were just making things up, you would...
malcolm gladwell
You would get that.
So now we're talking about a separate thing here.
joe rogan
Specialists.
malcolm gladwell
That's content-based.
So if I pretend to be a UFC fighter, you're going to spot my lies in five minutes because you know more about the content than I do.
But let's remove – but you're not catching me because I look like I'm lying.
You're catching me because I'm saying something that's bullshit.
joe rogan
I have a good story about that.
malcolm gladwell
Oh, really?
joe rogan
I have a good story.
I used to think that I was really good at spotting liars.
And then I met this guy.
I met him through a friend, and I had given myself a pass, and then I met him through this friend, and he was a friend of a friend, so I just assumed he was okay because my friend is a very good friend.
And this guy was claiming to be this Brazilian jiu-jitsu black belt, and he was writing for this online magazine that was like a well-read magazine in the martial arts world.
And it was the Abu Dhabi Combat Club.
They were responsible for this big – the Abu Dhabi Submission World Championships.
This is the biggest championships in the world.
It's very highly regarded, high prestige.
This guy was talking about these fights that he had had, and people bullshit a little bit, so you give people a little bit of room for that.
But then he was talking about this particular move that he had pulled off in a fight that he had just learned from my friend.
And it's a very difficult move.
It's called the Twister.
It's basically a guillotine from wrestling and it's set up from a position called side control.
It's really complicated.
You have to wrap someone's leg around.
You have to roll onto your left shoulder.
You have to get behind them.
You have to grab their arm, put it over your shoulder, grab a hold of their spine.
And it's essentially like a spine lock.
It's a very difficult move to pull off, and it takes a long time to master the steps.
It takes a long time to understand the position.
So this guy learned it, and then a couple days later claimed to have pulled it off in Thailand.
And it was like one of those scenes in a movie where the record scratches, and everybody just goes, what?
And I remember we were like, what's going on?
So then my friend winds up rolling with him.
Rolling is sparring.
You do jujitsu rolling and he comes back to me and he goes, there's no fucking way that guy's a black belt.
It doesn't even make sense.
He doesn't know what the fuck he's doing.
This is really weird.
So, he winds up having this confrontational conversation with him on the phone while I'm in the car.
He's talking to him.
And he goes, I want to know what you are, because you're not a fucking black belt, so tell me what's going on.
And he says, no, no, no, I'm a black belt in Japanese jujitsu.
It's different.
It's not...
Time goes on.
He tells this guy to go fuck himself.
Time goes on.
The guy winds up killing someone.
He winds up murdering this girl that he's having sex with, murdering her husband, and he gets caught driving around his car, the guy's car, after he's killed the guy.
And then he winds up trying to recruit a friend to kill someone.
It's like this whole big thing.
And he winds up going to jail.
And he's in jail now.
But I remember thinking, okay, you don't know shit about catching and spotting liars.
Because you didn't spot that guy as being completely full of shit.
Like, I thought he was a little full of shit.
But I didn't know he was a...
Like a complete sociopath and a murderer.
malcolm gladwell
Yeah, yeah.
So this is an interesting question.
Using that scenario, would you have done a better job if all I gave you was the transcript of this guy's speech?
There's a lot of interest in this question in the community of people who study deception.
So there's many different...
I can...
Suppose I'm trying to improve my ability to spot lies.
We can do three things.
I can listen to you face-to-face as you're telling me something is either true or false.
I can...
We could do this entirely on the telephone.
So I don't see you, I just hear you.
Or I can just read the transcript of what you say and try to decide whether it's true or false.
And it seems to be the case that we're better when we just...
Sight and sound, and all we have are just the plain words on the page.
What being present does is it introduces all kinds of noisy information that just distracts us from the core question of whether the truth is being told.
So maybe if all you had was a transcript, and as this guy is describing this particular – what was the name of the move?
joe rogan
It's a twister.
malcolm gladwell
The twister.
Maybe as you're looking at the way he—and all you're doing is focusing on the precise way in which he describes this very, very intricate move, and you would realize, oh, he actually doesn't understand what he's talking about.
And you would have seen it clearly in that moment if you—but maybe there was something about his presentation that threw you off the scent.
joe rogan
It was the move itself.
See, because if he just said, oh, I got the guy in an arm bar.
Well, a lot of people catch people in arm bars.
It's a very common move.
You learn it first day of jiu-jitsu.
You can catch someone.
If someone makes a mistake and you're a white belt and they reach up and you grab their arm, you can catch an arm bar.
Twister's very difficult to pull off.
Very difficult.
It's only been done in the UFC. Maybe once?
I think Chan Sung Jung, the Korean zombie, pulled it off once.
He may be the only guy, maybe one other guy ever.
malcolm gladwell
Yeah.
This guy was delusional.
joe rogan
Oh, it was horse shit.
And the only thing that we were taking into consideration, like he was supposedly fighting in Thailand, which turns out there was no fight at all.
He's a complete liar.
malcolm gladwell
Yeah.
joe rogan
The only thing that we were taking into consideration was maybe this guy fought a scrub.
Like he could have fought someone who really didn't know anything and he said, let me try the twister on him.
But then that's like, you'd have to be beating the guy so badly.
You just would end the fight.
You wouldn't do a twister on him.
The only time you do a twister is if you're a highly skilled grappler and you think you can put someone in a position that they don't understand.
It's a confusing position.
It's a position, there's a common position called back mount where you would choke someone or you would transition to other moves from there.
And he was almost there but not quite there because you're kind of on the side.
So even seasoned grapplers occasionally make mistakes and get caught in a twister.
But you have to be a fucking wizard to pull that off on somebody.
It's not something, you have to be really good.
It's not something that you can just do.
So when he said he did it, we were all like, what?
What?
If he said he head kicked the guy and knocked him out, oh, well, that happens all the time.
He said he punched the guy, hit him with an elbow and cut him, the referee stopped the fight.
All that stuff is real.
That happens all the time.
He chose this one signature move of my friend Eddie, and we were both like, there's something wrong here, man.
There's something wrong here.
malcolm gladwell
There's a hilarious version of this on – I'm a runner, and on all the running message boards is one called Let's Run, which is – and they're constantly catching people who lie about their marathon times.
It's a hilarious little – How do they catch them?
Well, there's all kinds of reasons, but a lot of it is – it starts with the eyeball test.
So there will be a – because a lot of marathons have – they take pictures of the participants at various points during the race.
And someone will claim to run like a 240 marathon.
Now, 240, you do really good to run.
It's not world-class running, but it's like you have to be serious to run 240.
So they will eyeball someone who claims to run 240 and they will say no.
joe rogan
I mean – Just looking at them?
malcolm gladwell
10, 15 extra pounds.
They should look like they've been running.
They look totally fresh as a daisy right now.
What are they doing wearing those shoes?
No 240 marathon.
It's that kind of process.
And then gets the second order where they do complicated analysis of splits and they do all this kind of thing.
But it often begins with the same thing.
It's like, this guy's trying to claim to be this?
And it's like, no, no, no.
That's not working.
That's like a...
I love those insider-y...
joe rogan
Well, I have this thought about how much culture has shifted through the internet and how much culture will shift again in an even more astronomical way once we can read minds.
And I don't think we're far away from that.
I think we're a few decades away from some technology that allows people to establish intent and to see thoughts.
And I think they're very...
There's...
Some sort of theoretical work they're doing on this right now and there's different models that they're trying to achieve.
I think that's going to eliminate a lot of the bullshit of communication.
And I think it's going to happen really quickly.
Just like Google sort of eliminates a lot of the bullshit of people telling stories about something and someone goes, what?
What happened?
Wait a minute.
What year?
And they Google it.
That didn't happen.
And they can find out like almost instantaneously.
I think we're going to be able to figure that out with people.
I think there's going to be a way where we can see intent and And we can read minds.
I don't think we're far away from that.
I mean, I know this Neuralink thing that Elon Musk is very, Elon's very hush-hush about.
There's these different sort of electronic brain interfaces that they're trying to experiment with.
malcolm gladwell
Yeah.
But wouldn't your worry be that if we're able to read someone's thoughts and intentions, what we would in fact discover is even more confusing than what we know now?
In other words, maybe what's inside my head right now are 35 different thoughts and intentions warring at with each other.
joe rogan
Murder scenarios.
malcolm gladwell
Yes, murder scenarios.
joe rogan
And then Malcolm just sort of keeps everything on the surface, super normal.
unidentified
No, no.
malcolm gladwell
I think it's totally true.
Think about it.
Most of us, there's any number of things.
Think about the list of possible things that could come out of my mouth at this very moment is infinite.
Right?
It is infinite.
There are...
At this very moment, God knows how many scenarios swirling around my head about what should I say next, right?
And why is my intention to try and make you laugh, to impress you, to piss you off, to disagree with you, to agree with you?
I mean, we can go on and on and on and on.
All those are in play.
So you really want to look inside my head and get, you're not going to get clarity.
It's going to be a mess.
joe rogan
Or we're going to realize we're all a mess.
malcolm gladwell
Yes!
joe rogan
It'll make us feel a little bit better.
Like, oh, everybody's out of their fucking mind.
malcolm gladwell
But would you want that?
joe rogan
Yes.
malcolm gladwell
You would?
joe rogan
Yes.
I'm endlessly curious.
I know my mind is such a mess, and there's so much chaos going on in there.
I want to know what's going on in other people's.
I want to know how fucked up am I, or am I normal?
Is it standard?
malcolm gladwell
Here's my fear.
I have many fears about this kind of thing.
But my fear would be as follows.
That I cannot count the number of times when I have had reactions to things that people have said in the moment that turn out to be wrong, deeply and badly wrong.
And one of the things that I have learned as an adult is to deeply distrust those kinds of reactions and to wait and And very often what will happen, in my case, sometimes the waiting takes a long time.
I'm the kind of person who sometimes a month will pass and I will think back on a situation and I'll think, oh my god, I totally misunderstood that.
This person who I thought was a jackass is actually someone, you know, a lovely person who I should give a second chance to or whatever.
That comment that someone made that I thought was stupid is in fact extremely thoughtful and insightful.
This will happen weeks, months later, whatever.
If you were able to read my Mind in the moment.
You would judge me for my mistake and not give me an easy way to correct it.
In other words, you would trap me in, like, what if I've had a reaction to something you've said in this conversation?
In which I've said, Jesus, I can't believe that.
That's dumb.
And then I'm driving back to L.A. tonight and I think, oh, actually, oh, that's really interesting.
I hadn't thought about it at the time.
I don't want you to short-circuit my learning process about you.
I want to – give me the privacy of my six hours of thinking about what you said and allow me – give me that kind of time to come to a reasoned and insightful conclusion about how I feel.
joe rogan
That's interesting, but we're talking then about only one person having the technology because if you both have the technology, then there wouldn't be any issue.
It wouldn't be confusion as to why someone was saying something.
You have a much clearer path to understanding their thought process and their intent behind it.
malcolm gladwell
Really?
joe rogan
If one person has it, then yeah, I get it.
If I can read your mind, oh, I said something and Malcolm thinks I'm a retard.
There's that.
But there's another possibility that both people have it.
And this is also...
One of the things that would be fascinating about this is one of the things about forbidden words is forbidden words carry with them intent.
They have automatic intent, right?
But you can say the exact same word and have different intent behind it.
If we could understand clearly what your intent is, then taboo words would automatically become meaningless.
It's not about sound you make.
It's not about forbidden sounds.
What it's about is thoughts and what you're trying to convey and what's happening to you as a human being.
Who are you?
What is your process?
For the way you communicate, what is your process for the way you're trying to develop these thoughts in your mind and express them to people?
Well, part of the problem with that is language, right?
And part of the problem with making certain aspects of our language forbidden is you limit people's ability to colorfully communicate and express themselves in certain ways.
I think that alone, just eliminating that alone, eliminating confusion, and also highlighting, you know, you could highlight real problems with people's thoughts and the way people communicate, but also eliminate many problems.
So you'd say, oh, he doesn't mean that.
Like, you could see what he means.
Like, this is where his mind is.
You could see.
You could literally see the thoughts.
malcolm gladwell
Yeah, yeah.
I guess.
I would also – let me throw another complicating factor.
It still leaves the question of cultural context.
joe rogan
Yes, of course.
malcolm gladwell
So one of the things I got really interested when I was writing my book was how our kind of cultural frames of reference profoundly complicate our attempts to understand other people.
And so in your scenario where I have some kind of window into your thinking and intention, I still need to know – in order to make sense of you, I still need to have a very clear idea of the cultural kind of rules of the road that you're using.
And they're likely to be different from mine.
joe rogan
Sure.
malcolm gladwell
Particularly if – I mean, I'm a Canadian and you're not.
But imagine if the difference between us was more profound.
Then you're still like...
There's a really cool thing.
I've been obsessed with memory.
I'm doing all these things on memory in revisionist history this coming season.
And I was reading about this really fascinating experiment, which is done with Korean and American college students, adults, essentially.
And what I do is I give you three circles.
Paper circles.
And one is past, one is present, one is future.
And I say those are three concepts.
Represent those three concepts with these three circles.
So the American kid has past here, present, in the middle, future, over on the right, right?
Three independent circles.
The Korean kid piles all three circles on top of each other.
Now, what does that mean?
I don't know what that means.
It means something interesting, right?
It means that they're not separating these three modes the way that we are.
They're certainly coming at experience with a very different set of assumptions.
So maybe… So I think of the Civil War as a long time ago, but if I'm Korean, maybe the Civil War is as present in my kind of consciousness as something that happened last week.
Maybe that's what that means?
I'm not exactly sure.
I'm sort of guessing because I don't know that I haven't fully investigated.
But the point is, I've just given you one random example.
There are way, way incredibly different rules that different cultures use to organize experience.
You and reading your thoughts, I have to know those rules because those rules are sorting out how people – so this is only – I'm not dissing this notion that you're talking about.
I'm saying that it needs to have another layer as well.
joe rogan
A cultural layer.
malcolm gladwell
A cultural layer, which kind of alerts me to how you're organizing experience.
joe rogan
That certainly makes sense.
It's interesting when you think about the Tower of Babel, right?
This idea that at one point in time everyone spoke the same language and God sort of set it up so that we were never going to be able to really communicate with each other because everybody has a bunch of different languages and we'll never figure it out.
That's the sort of crunched up version of it.
If there was a way to...
Change the way, like all languages are essentially little symbols that are written down on paper or typed out and then sounds you make with your mouth and they convey intent.
If there was a way to do another version of language, a universal version of language that's eventually adopted.
Like, I'm reading this book about these people that were kidnapped by Native Americans, and they were assimilated into the tribes, and they learned the language, and this happened over the course of a couple of years.
And I was thinking, like, what would that be like if you—you know, that's how you learn a language.
You're kidnapped by—you know what I mean?
Like, you gotta— But if there was a new language, how long would it take for adults to learn a new language?
If someone came up with a new language of completely universal characters and this language is conveyed through this technology rather than through your mouth.
So it's your thoughts.
Your thoughts interface with some sort of technology.
It creates whatever, hieroglyphs, some sort of visual language that we all agree upon.
And then this is universal.
This is universal throughout all cultures.
And the only thing that we'd be confused is about assumptions and rules as far as like what's okay and what's not.
malcolm gladwell
Well, you could do that.
Can't we kind of do that already in a sense that we could have a universal language and then – We have a device, you know, sitting on our phone or something.
unidentified
Yeah.
malcolm gladwell
That when we, I'm in, you know, I'm in some, before I'm in Bulgaria and I'm ordering coffee, I speak it in the device and it simply translates, either translates me directly into Bulgarian.
That's actually not that hard.
joe rogan
No.
malcolm gladwell
Or it translates this into this common language that the Bulgarian translator services.
And if you think of the technology itself, At a slightly more advanced level than it is now, it could be done in a very seamless way.
Like it doesn't have to be some bulky box.
It could literally be that I am speaking in English and what you're hearing is a filter and what you're hearing is this other language.
joe rogan
I mean… Well, don't Google Buds or whatever they are, the AirPod version of those Google things.
I think there's something, some technology that actually enables you to instantaneously translate that Google will do it for you.
malcolm gladwell
Yeah, although you hate for Google to have one more thing over us, right?
It's like not enough that they should control nine-tenths of our life.
We're also going to let them control our communication.
I remember as a kid, I used to love Doonesbury.
Did you read Doonesbury?
joe rogan
Yes.
malcolm gladwell
It was a hilarious thing in Doonesbury where I forgot who, Uncle Duke or somebody, is going to China.
joe rogan
Was Uncle Duke Hunter S. Thompson?
malcolm gladwell
Yeah.
And he was appointed ambassador.
I think he was appointed American ambassador to China.
And that was a joke.
And he would go and he would meet with the president of China.
And he would say the most incredibly incendiary, outrageous things.
And the translator never translated what he said.
He would say this...
Outrageous, offensive thing.
unidentified
And the translators say, you know, the flowers are blooming today.
malcolm gladwell
I just thought that was hilarious.
joe rogan
Jamie had a thought once that hieroglyphs for 2019 are essentially emojis.
malcolm gladwell
Oh, yeah, yeah.
joe rogan
It's kind of...
jamie vernon
What you're sort of saying is, yeah, like the internet, you have to translate English into bits in order for the computer to translate it into an emoji.
I feel like that's almost what you're saying, although it's not exactly...
joe rogan
It's a beginning step.
Yeah, it's like step one to the completion.
It just seems like...
This is not the best we can do.
Noises with your mouth.
And then, you know, learning English is incredibly complicated for someone who speaks Mandarin and vice versa.
It's all very...
What if we all said, hey, look, this is some new version of a language.
Like...
Whenever there's, whether it's Contact, or whenever there's some movie about extraterrestrials, there's always a team of scientists and linguists and geniuses to get together, and they go, look, we're going to establish a universal language to communicate with these people.
In Close Encounters of the Third Kind, it was music.
That they would figure out some way.
We're going to figure out a way to talk.
If we...
We had some enormous financial incentive or some enormous crisis was in play and we had to all communicate with the same language.
And so remember when they were trying to push – well, you're from Canada.
The metric system was actually real over there.
malcolm gladwell
It was real.
joe rogan
When I was in high school, they were trying to push the metric system.
And I remember there was like a concerted effort.
They're like, we're going to have to learn the metric system because it's a universal system that the whole world uses.
And they gave up.
The United States gave up.
malcolm gladwell
Why was this possible in Canada and not possible in the United States?
joe rogan
Because we're assholes.
You guys are 20% less assholes.
At least 20%.
I don't know how is that possible.
I've always thought, because I grew up in Boston, which is also cold, I always thought cold weather made assholes.
Because it's like, you just like...
unidentified
Fuck, it's cold!
joe rogan
Fuck this!
Fuck you!
unidentified
Fuck you!
joe rogan
Because Boston is filled with people that want to get drunk and fight, and a lot of them are really mean, which is a great place to grow up.
You develop a thick skin, and particularly as a comedian, it's a great place to start out and do comedy.
You learn how to do it right.
malcolm gladwell
I don't think Boston is mean because of the cold.
joe rogan
Yeah, I think as well.
malcolm gladwell
The coldest parts of Canada, like, you know, I know lots of people, lots of members of my family are from Winnipeg, which is seriously cold.
joe rogan
Nicest people.
malcolm gladwell
Nicest people.
joe rogan
It doesn't make any sense.
That's what I said.
My theory sucks.
I think it's the children of very rough immigrants.
And they stayed in these communities.
malcolm gladwell
Irish Italians.
joe rogan
Yes, exactly.
That's what I am.
And so the immigrants of these people that were willing to take a risk and get on a boat when there wasn't even YouTube videos to watch.
These are savage people that made it over here, and they're really rough, and they had rough childhoods, and they raised rough children, and the echoes of that persist on the East Coast of the United States.
malcolm gladwell
The amount of drinking that went on in Irish immigrant communities is – it's funny because I stumbled across – Years ago, I've always been obsessed with drinking and alcohol.
In fact, I have a chapter on it in this book.
So years ago, it turns out that the place in America where alcohol studies, as they're called, were really birthed was New Haven, which makes perfect sense.
So in the 50s, a bunch of people get really, really interested in understanding how drinking works.
And in New Haven, of course, you have the perfect model because you have two very large groups of immigrants.
You have Irish immigrants.
Italians, right?
In all of New England, you've got those two to work with.
And of course, they could not be more different in the way they drink.
So even in immigrant Italian communities in the 50s, these are people who are, in terms of volume of alcohol consumed, way up at the top.
They're drinking with every meal.
They're making wine in their backyards.
But the levels of alcoholism are infinitesimal.
The amount of social dysfunction associated with drinking, I mean, it's negligible.
These are the healthiest drinkers you can imagine.
Side by side.
I don't need to tell you that the story is very different than the Irish.
unidentified
Why is that?
malcolm gladwell
It's a super interesting question.
You've got – so they're not – one group is not richer than the other.
They come to America not at the same time but they're in 19th century, early 20th century come to America in large numbers.
There are some – you know, Irish culture looks a lot – but it was Catholic.
Right now, there may be Catholic in different ways, but on the surface, these are, you'd think that they would use the bottle in the same way.
No.
The Irish are, the Irish, the men are slinking off to the pub, and in Italy, everyone's gathered around steaming bowls of pasta and drinking like one and a half glasses of wine, mild homemade wine with their dinner.
It's like night and day.
joe rogan
Yeah.
malcolm gladwell
It's unbelievable.
joe rogan
Is it because one is a whiskey culture?
unidentified
No.
joe rogan
Because whiskey is rough stuff.
I mean, you really can't have much before you're off the rails.
malcolm gladwell
Yeah.
The attachment to wine in the Italian community probably saves them a good deal of alcohol-related heartbreak.
joe rogan
I don't know too much about the actual – Is there a difference between the way different alcohol affects you?
Does the wine alcohol actually affect you by volume, by the actual percentage of alcohol?
Does it affect you differently than beer or differently than whiskey or differently than tequila?
Because that's what people always say.
Oh, if I drink tequila, I get crazy.
People always have these stories.
But is that true?
Have you had a certain percentage of alcohol?
unidentified
I see.
malcolm gladwell
We equalized.
joe rogan
Yes.
malcolm gladwell
We equalize the alcohol concentration.
Is it all the same in the end?
joe rogan
Yes, because for me, wine makes me warm and friendly and it makes me sleepy.
I mean, it doesn't make me energetic.
Yeah.
Like I think it's a crazy drug.
I think when people drink shots of Jack Daniels, they just want to go, whoa.
They want to get – they want to do dumb shit.
It makes them want to do dumb things.
Shots in particular makes people want to do dumb things.
It makes people get crazy.
It makes people loud.
It makes people Irish.
Right?
malcolm gladwell
Yeah.
It's better you say it than this than me.
joe rogan
Well, I'm quarter Irish.
I can get away with it for a little while.
malcolm gladwell
Only a quarter?
joe rogan
That's it.
Yeah, mostly Italian.
malcolm gladwell
Oh, I see.
You're at the cusp of these two drinking traditions.
joe rogan
Yes, yes.
malcolm gladwell
Oh, I see.
But Rogan, you're fooling us with Rogan now.
joe rogan
Yes, it's an Irish name.
malcolm gladwell
Because we would think that you were majority Irish with that.
joe rogan
Yes.
Yeah, and I could be dark Irish if you looked at me.
unidentified
If you were.
joe rogan
Yeah.
malcolm gladwell
Well, I'm reserved English and Jamaican.
Jamaican is not big drinkers in the same kind of – the difference actually fascinatingly of the many weird alcohol facts, if you look at young people, it's like a college-age young people in America and look at their drinking habits.
Black students drink and get drunk markedly less than white kids.
Real differences in drinking behavior by race at that age.
Asian students don't drink much either.
Drinking is like a white thing.
It's like a crazy white thing, increasingly, or problematic drinking.
I thought that was fascinating.
joe rogan
It is fascinating.
I don't know why that's It's revered in our culture more.
Yeah, I mean, getting fucked up is celebrated in white culture.
malcolm gladwell
Well, this, you know, in the alcohol chapter in my book, I talk about all the strange things that have happened with drinking patterns on campus.
And I was struck in doing that chapter.
I was interested in the connection between drinking and Right.
Right.
Both parties aren't drunk, right?
Which doesn't explain them entirely, but it's a huge factor in making sense of what happens.
And when you dig into that, you see these really weird patterns.
First off, when I was in college, I did not know, and I went to college in Canada, not a teetotaling population.
I did not know a single person who had ever been blackout drunk.
And then now, if you talk to a 20-year-old college student in America, they will name friends of theirs who get blackout drunk on a weekly basis.
joe rogan
Trevor Burrus What is the drinking age in Canada and what was it when you were in college?
malcolm gladwell
When I was in college, I was 18. Trevor Burrus Yeah.
joe rogan
I think that might be a big factor.
I've been talking to friends about this, about Europe, about how in Europe, particularly in Italy and France, you're allowed to drink wine at a very young age.
And the taboo aspect of it, the forbidden fruit, all that goes away.
It's a...
I don't think young kids should be drinking because I think it's terrible for your brain development but I think there's a thing in keeping them from drinking or making it illegal where it becomes so taboo and so intoxicating that they can't wait until they can legally do it or they try to get a hold of it before it's legal and it has a certain excitement to it that it doesn't have in parts of Europe.
malcolm gladwell
So there's all kinds of The things that are new are way less beer and way more hard liquor.
So hard liquor, when I was in school in Canada in the 80s, 95% of what we drank was beer.
There wasn't any whiskey or tequila or vodka at our parties.
It's just beer.
joe rogan
Beer.
Kegs.
Keg parties.
malcolm gladwell
Yeah.
Really hard to get blackout drunk on beer.
I mean, blackout...
To get to blackout, you've got to be...
You've got to get to like...
I've forgotten what the exact number is.
joe rogan
10 drinks or something?
malcolm gladwell
Well, it's point...
You've got to blow like 0.18 or something.
I've forgotten what there's a sort of magic number where people...
joe rogan
Is that for everybody?
Because some people, they just get gerbilized.
Like there's some dudes, they'll have a couple of drinks and they get shark eyes.
You know those dark, like expressionless eyes?
Like, hey man, are you still here?
They're just wandering around like a person with doll eyes.
There's nothing there.
malcolm gladwell
Well, the issue with blackout is just at what point does your hippocampus shut down and you cease to have the ability to make memories?
So that's a very narrow clinical explanation.
So there may be a whole different set of manifestations of drunkenness that have to do with alcohol's effect on other parts of your brain.
But blackout is just about your hippocampus.
And past a certain blood alcohol concentration, your hippocampus just goes offline.
So nothing that's coming in is being stored.
So you can continue to communicate.
I could be blackout drunk right now.
joe rogan
But does it vary with people?
The number varies?
malcolm gladwell
Well, so yes, it would.
It would vary depending I think on drinking history.
But I mean as a – there's a kind of a – there's a consensus figure where most people – I wish I – it's in my book.
I wish I could remember.
I think it's something like 0.16 or something like that.
If you think of the level – legal level for drinking for driving is 0.08.
I think it's roughly 2x that level.
And most people at that level will be at risk, will have at least the beginnings of memory impairment.
So that feeling when you get really drunk at a party and the next morning you can only remember little bits and pieces of what happened that night, that's because your hippocampus was at your moment of peak intoxication, your hippocampus was starting to shut down.
It just wasn't taking in new members.
joe rogan
It's really interesting, too, because some of our most interesting minds and some of the best communicators relied on alcohol heavily.
And it made that, like Hitchens, it made him a more interesting communicator when he was drunk, when he would have a drink.
You know, I mean, right?
Like he would be on Bill Maher, you could tell that he was lit.
And he was so eloquent and so articulate.
Beautiful phrasing.
malcolm gladwell
So remember, though, this is an interesting point and a crucial point about blackout, which is your hippocampus doesn't necessarily control how articulate you are or how fluid your speech is.
It's just about memory.
So Hitchens could have been the most articulate person in the world, but the next morning he would not have remembered a single thing he said on Bill Maher.
unidentified
Mm.
malcolm gladwell
I mean, I'm assuming if he was drunk to the point.
joe rogan
I don't think he was blackout.
malcolm gladwell
No, he wasn't blackout.
But you don't know.
There's fascinating stories in the literature about when people were discovering blackout in the 50s.
And there would be these stories like they would – some guy would come in.
He would wake up in Las Vegas.
And he would say, what am I doing in Las Vegas?
And he would go and he would see his clothes hanging in the closet.
And he would say, what?
What's going on?
And then he would go down to the desk and say, what?
And they said, oh, you checked in last night.
And he would look in his wallet and he would see he had a plane ticket from Cleveland.
And they would reconstruct.
In fact, this very story was told in one of the big medical journals in the 50s.
The guy reconstructs.
He's a salesman Living in, like, St. Louis, who gets really, really drunk, and then his hippocampus shuts down, and he continues to function.
So he goes, gets in his car, drives to the airport, buys a plane ticket, goes to Vegas, does—he doesn't know what he does in Vegas, does whatever he does in Vegas, and then wakes up, like, two days later.
joe rogan
Oh, my God!
malcolm gladwell
His hippocampus is suddenly back online, and he's like, what am I doing in Vegas?
That is— Two days!
Two days!
unidentified
Oh, my God!
malcolm gladwell
So the point is, like—the point is that you can— That was my point.
I could be blackout right now.
joe rogan
And still communicate.
malcolm gladwell
You wouldn't know it.
It's not like you can tell.
I can't tell whether you have a headache, can I? Right.
No clue.
So you don't know what's going, I mean, until we come up with that machine that you were talking about.
You can't tell that my hippocampus isn't working.
Except if you ask me the same question.
This is the only way you can do it.
You're at a party.
You think someone's blackout.
Ask them the same question over and over again and see if they respond.
Like, say, why are you asking me?
So, literally, I would say, wait, did you say you're a quarter Irish?
And then I would just have to wait, say five seconds, and say, Joe, did you say you were a quarter Irish?
And in a certain way, you're going to say, Malcolm, why?
Stop it.
If you don't say that, you're blackout drunk.
joe rogan
But if you do, could you be blackout drunk and still have like a tiny memory?
malcolm gladwell
No.
joe rogan
Okay, man, you just asked me that.
malcolm gladwell
Okay, so the hippocampus doesn't shut down all at once.
So what it does is it shuts down slowly.
So let's imagine we're both doing shots and So after, I mean, I'm quite sure your capacity, I'm, I mean, you're like, I'm half your weight.
Am I? But I don't know what you are.
joe rogan
You're like- 200 pounds.
malcolm gladwell
I'm 126. Okay.
So we're going to deal with alcohol very differently.
But let's assume we're doing shots of tequila.
There's a point of where things start to get hazy.
So you might remember that I asked you that question or you might not.
And then as we keep drinking and our blood alcohol levels get higher and higher, at a certain point your hippocampus will completely, like the off switch, has been thrown.
So it goes from being sluggish and impaired to just being down.
joe rogan
And what brings it back?
malcolm gladwell
Well, your blood alcohol level has to fall to the point where it can work again.
So you fall asleep and over the course of eight hours of sleep, you know, your alcohol is processed by your liver, blood alcohol falls, hippocampus snaps back into action.
joe rogan
What a ridiculous drug to be our most socially acceptable drug.
malcolm gladwell
Totally.
joe rogan
And then the Vegas thing, where they give it to you for free in a place where you can gamble, which is really sneaky.
That's one of the weirder laws ever, that a person could literally lose their house while they're blackout drunk.
malcolm gladwell
Crazy.
I mean, in retrospect, imagine we're, let's do a little ranking thing here.
We have three vices, and I know exactly where you're going to be going with this, but we have three things we want to prioritize.
Dope.
Alcohol.
Smoking.
joe rogan
Cigarettes.
malcolm gladwell
Cigarettes.
You can ban one.
Actually, rank them in order.
We can start from scratch.
I'm saying, Joe, we're starting over.
joe rogan
Okay.
malcolm gladwell
What you say goes.
So right now, the way we have dealt with these is smoking is becoming the most taboo of those three.
Cigarettes.
Marijuana is second.
And alcohol is the one that we have the least...
My argument would be that that list is exactly backwards.
That it should be – alcohol should be the most taboo.
Marijuana should be – actually, not exactly backwards.
It should be alcohol the most taboo, cigarettes the second most, marijuana the third.
That's how I would do it.
joe rogan
Yeah, I would agree with that.
malcolm gladwell
Yeah.
joe rogan
Yeah.
malcolm gladwell
But basically, we have it completely upside down.
joe rogan
But I think for some people, like – Look, there's obviously terrible things that happen to you when you smoke cigarettes.
But every time...
See, I've smoked a cigarette or two before shows.
I mean, or two.
I've never smoked two in a row, but I've smoked a cigarette before I've done shows.
Like Dave Chappelle gave me one of his cigarettes recently.
Tony Hinchcliffe's given me a cigarette.
I'm not a cigarette smoker, but there's something cool about the head rush that you get when you smoke a cigarette.
I hesitate to say that.
This is a person who's done a lot of drugs.
I've smoked a lot of pot, and I've done psychedelics, and I talk about them openly.
I have hesitation about telling people that I've enjoyed a cigarette.
Why?
Because I think it's so bad for you.
When I talk about doing mushrooms, I think mushrooms are good for you.
I think it makes you freak out.
It illuminates parts of your consciousness that I think a lot of people guard and protect and shield and I think sometimes doing something that breaks down those walls is good for you ultimately overall.
There's a little bit of an adjustment period but I think you learn something about the normal state of consciousness.
I don't think you learn much when you smoke cigarettes.
I just think there's just a little bit of a head rush that you get out of it.
But I know so many people that are sick from cigarettes.
So many people that can't quit them.
So many people that have died from cancer.
I personally have known several people that have died from cancer from smoking cigarettes.
So I hesitate in saying it.
But I don't want to be dishonest.
I've had them.
I don't smoke cigarettes, though.
I've never bought a pack.
That's a cigar.
I've smoked cigars.
I like them sometimes.
I just think it's a terrible...
hooked on.
And I would say the same thing with alcohol.
I know people that have had real problems with alcohol that have been alcoholics and they have to go to meetings and they're on 12-step programs and I would never offer them a drink.
But if you said, "Hey, let's do a shot right now.
Let's celebrate.
This is a wonderful conversation.
Let's have a glass of whiskey." I can have a glass of whiskey and not drink again.
It doesn't bother me.
I don't have that, whatever that is.
But some people do.
I hesitate in glorifying that, too.
And for young people, it scares the shit out of me.
I probably drank for the first time when I was probably like I was in high school.
I think it was probably 14 or 15, the first time I ever got drunk with my friends.
You know, we got a hold of some Jack Daniels or something and it made me throw up every time I smelled it.
malcolm gladwell
It's the Irish legal drinking age.
joe rogan
Yes.
Well, you know, it's just friends, you know, listening to classic rock and getting drunk in Boston.
But the...
It's something I occasionally enjoy.
I enjoy alcohol.
I like having a drink of wine with a glass of wine with a meal.
I like having a drink with friends occasionally.
But I don't have a problem with it, and I know people who do.
And so I feel weird talking about it, knowing those people that do have a problem with it.
With pot, though...
The people that have a problem with pot, it's rare.
And it's usually people that have some sort of an underlying schizophrenic issue that could come from especially high doses.
If they smoke a lot of pot in one night, they can have a schizophrenic episode.
I've actually seen it.
Particularly from edibles, I've seen it.
But that's, to me, that's absolutely the least taboo.
And I think there's a lot of benefits to pot.
I think pot makes you more sociable.
I think it makes you friendlier.
I mean, some people get paranoid from it, but I think that's what that really is, is marijuana illuminating how vulnerable you actually are.
We sort of protect ourselves from this overwhelming existential angst that you get when you get high on pot.
And people say, I don't like it.
It makes me paranoid.
Well...
You know, the reality is, you're vulnerable.
We're all very, very, very vulnerable.
And we just somehow or another make it.
Like, how old are you?
56. I'm 52. We made it.
We made it to this age, somehow or another, despite all the paranoia.
We got here, but we don't have to.
I mean, it's like, really, you know, life is crazy.
We're in these metal boxes with combustion engines, you know, like, trusting the people next to us going 60 miles an hour, paying attention, not looking at their phone.
You know, it's like, it's very...
And then we get in planes, and who knows what the fuck's going on with the engine.
This guy's flying it over the sky.
We're very vulnerable.
All the time.
There's diseases, and, you know, not to mention, you know, War and all sorts of other things.
malcolm gladwell
Well, we're in L.A., not to mention...
joe rogan
Everything.
Earthquakes.
malcolm gladwell
Fire, yeah.
joe rogan
Yeah, fires.
Yes.
malcolm gladwell
No, my thing on this is simply the collateral damage.
Yeah.
So leave the individual out of it and ask how much social damage is caused by any of those things.
joe rogan
Okay.
malcolm gladwell
And alcohol and alcohol.
joe rogan
Number one.
malcolm gladwell
Just buy a fire.
joe rogan
Buy a bullet.
Yeah, you don't get...
malcolm gladwell
You know what's amazing to me is how the people who...
Make alcohol.
Get a free ride.
It's incredible to me that, like, if I said to you that I was on the board of Philip Morris, you would say, Malcolm, that's pretty screwed up.
And you would have a problem with it.
If I said that, oh, I'm on the board of Anheuser-Busch, you probably would hit me up for tickets to the Super Bowl.
Right?
It's just not the same.
Whereas there's no...
In terms of the amount of social damage, what Anheuser-Busch has created has produced a hundred times the social damage than what Philip Morris has produced.
I've always puzzled about it.
I don't know how we got it in our heads.
To treat one like it's completely taboo, and the other we kind of...
Shrug, you know, there are a bunch, I was reading about this recently, how many colleges accept, not just accept alcohol advertising and sponsorship, but you go to a college football game and, you know, Bud Light will have, will be an active sponsor of the event, will have some huge relationship with the school.
This is crazy.
I mean, it's crazy.
unidentified
Yeah.
malcolm gladwell
Right?
It's like, this is the drug that is causing so many problems for young people, particularly on campuses.
And the schools are hand in glove with the manufacturers of it.
joe rogan
Because it's socially acceptable, because they don't have to worry about repercussions.
malcolm gladwell
Because we give it a, we give it a, like, in a way that they would never have...
joe rogan
Marlboro.
malcolm gladwell
Marlboro.
joe rogan
Yeah.
malcolm gladwell
That would be, oh my god, people would pick it.
joe rogan
Yeah.
malcolm gladwell
Whereas, it's not, you know, I don't know.
joe rogan
That's true.
malcolm gladwell
It's a strange kind of a...
joe rogan
We're so messy.
People are so messy.
And that's a very good example of how messy we are.
malcolm gladwell
For some reason, I hadn't realized you were from Boston.
Why are so many comics from Boston?
joe rogan
It's a hard place.
malcolm gladwell
Is that what it is?
joe rogan
Mean women.
Drunk guys.
malcolm gladwell
First of all, am I right?
Am I right in thinking?
There does seem to be like, why is it every time I turn around and I listen to some comic and they say, well, when I was growing up in Boston, I'm like, of course you're from Boston.
joe rogan
There's a lot.
There's a lot.
And there are a specific kind of, it's like the audiences there have a very short attention span.
They're not going to coddle you.
If you suck, they will boo you off the stage.
It's terrible for your self-esteem when you're young, but it doesn't just build character.
It builds the correct approach towards an audience.
You have to realize these people got babysitters.
They spent money.
They're here.
They could have been in a movie.
They could have done a lot of the recreational activities.
They've chosen to come to the comedy club.
Stop fucking around.
Get to work.
Like, treat this like this is...
And the consequences of bombing are horrific, right?
The feeling is...
It's one of the worst feelings a person can have.
malcolm gladwell
Wait, when was the last time you bombed?
joe rogan
It's been a while since I bomb-bombed, but I've had jokes that ate shit.
Yeah, well, there's a process that I go through every two years.
I put out a special, and then I write a new one.
And during the process of writing a new one, you don't write it in a vacuum.
You write it, and then I bring that stuff to the Comedy Store.
And fortunately, with the Comedy Store, you're doing 15-minute sets with, you know, 15 other talented people.
So you don't have to be up there for a long time.
And the Comedy Store also, the audience...
is very unique in that a lot of them understand that they're going to see these Guys like Dave Chappelle and Chris Rock work out comedy.
malcolm gladwell
Oh, I see.
They know it's a work in progress.
joe rogan
Yes, they understand it.
And you could joke around about it.
Like, that bit sucks.
I swear to God, that's going to be good in about four months.
That bit's in the oven right now.
Because there's concepts that you have that you go, there's got to be a way to make this work.
But that way that I just did is not the way.
malcolm gladwell
And you always trust the reaction you get.
In other words, you don't tell a joke, it bombs, and you say, actually, I think it was their problem and not mine.
joe rogan
Never.
It's never their problem.
There's not a chance in hell.
You can have a bad audience where a good joke doesn't go over because they're drunk and they're not paying attention or they're heckling.
That's possible.
But that's the anomaly.
If you have a bit and you think it's a great bit and the audience doesn't laugh, they're right.
Maybe another audience would laugh.
Maybe you're doing it in the wrong demographic or what have you, but most likely that joke sucks.
And most likely you have these ideas and you need to figure out how to rework them.
Chris Rock told me that, he's that famous bit that I love black people, I hate the N-word, right?
That bit, he said, took him a year to work out.
A full year.
He said it was bombing, he couldn't get it to work right, he'll fuck up his act, but he knew there was a way to do it, and then it became...
One of the greatest bits of all time.
It became this incredible classic bit.
But that was from him grinding, just chipping away at it, reworking it, bringing it on stage.
It eats shit.
You bring it back.
You go over it.
You ponder it.
You ask questions of other great writers.
Like, what do you think?
And they're like, well, maybe this, maybe that.
And then you try it again, and he keeps doing it.
And he does it a hundred times or two hundred times, and then eventually it becomes bulletproof.
And then he gets it down to that form that you see it on his comedy special, where it's just boom, punchline, bam, punchline, boom, punchline, bam!
And people are like, ah!
Because it's so good.
But there's a process to doing that.
And sometimes you have this idea in your head and you're like, I think there's something there.
I just got to figure out how to get into their head.
And then I got to figure out how to make it in a way.
What's the most palatable way for people to digest this idea?
Because comedy is essentially a mass hypnosis, right?
You're getting the audience to allow you to think for them for a brief period of time.
And so if you're at your best, the punchlines are sneaky.
They come where you don't expect them.
You take people on this ride.
They're assuming, because they're letting you think for them, that you're a thoughtful person.
You're not going to make them feel bad for liking you.
And that's one of the things that people really hate.
You say something mean or something thoughtless.
malcolm gladwell
You betray.
joe rogan
Yeah, you betray their trust because they've trusted you to think for them.
So you have to be considerate about people's sensibilities and feelings.
Especially when you're breaching a sensitive issue.
You have to dance.
You have to figure out a way to make this thing compatible to people's thought patterns.
malcolm gladwell
It's funny.
I don't.
I'm not a stand-up comedian, but I give a lot of speeches, like in conferences and corporate settings, which is a very – in some ways a very different animal and in some ways quite a similar animal.
I've been doing it for 20-odd years now.
And the thing I'm always – That blows me away is how different audiences are.
One thing that you – after doing it for about 10 years, you start to get a little bit smarter about reading the room at the beginning to know who they are and what.
And it makes a difference.
Like there are some – some audiences are generous and they'll – if they see the – in my case, the punchline is not necessarily a joke but it's the payoff to whatever story I'm telling.
Some people, when they see it coming, if you think about it as a line, they'll reward you the minute they see it.
They see it off on the horizon.
unidentified
And they'll be like, oh, it's coming, and they encourage you.
malcolm gladwell
Some people will wait until the last possible moment...
And then some people will wait a beat after the punchline is over and then think about it and reward you.
Those three audiences, that makes a world of difference in how you tell the story, in your expectation going in, in – because if you think it's an early rewarding audience and it's a late rewarding audience, you can get – you'll be 10 minutes in and you're totally bummed out because you think it's a disaster.
But in fact, it's not.
And then you get – I develop all of these shorthands about audiences.
I don't know if they're true or not.
But in my experience, I remember once giving a talk to a group of engineers early on a Monday morning in Minneapolis in February.
So it's freezing.
It's 8 o'clock in the morning.
They're engineers and they're all white guys.
They're like Norwegians, right?
An incredibly thoughtful, interesting audience.
Listen to every word, but they are not going to reward you until they have thought about what you said and they'll wait like...
There's a five-second lag between whatever payoff you give and their response.
If you go – I've also given a talk to like a group of teachers in New Orleans.
So there you have a room that is largely female that will be much more diverse.
So maybe 50% black, for example, 20% Hispanic, 30% white, just way more – They're going to reward you the minute they see it coming.
They're teachers, first of all.
So their whole thing is about listening, rewarding, you know, seeing the best in something and celebrating it.
I mean, completely different.
And if you go into the...
Engineers in Minneapolis and the teachers in New Orleans with the same expectation, it's going to be a disaster.
Teachers just want to find a way to love you, right?
And also there are women.
Women, I think, in my experience, are far more generous.
Then men as audience.
I don't know if you feel the same.
joe rogan
Yeah, probably.
Yeah.
malcolm gladwell
But so that like – and I took a long time to figure that out because you – for the longest time, I would walk away from someone I would think – from some talks and would think I just did – committed the worst possible offense.
joe rogan
You're doing a different thing, though.
Your dance is very different, right?
First of all, you're giving these speeches and you're doing it in these corporate environments.
You're doing it in conference rooms, I would imagine, and different kind of halls.
malcolm gladwell
Yeah.
Bright lights.
joe rogan
Yeah.
I'm doing it at comedy clubs, theaters, and arenas.
So comedy clubs, they know what they're getting into.
And it's set up.
Like if you go to the comedy store or the improv, it's a low ceiling.
It's a great hot mic.
There's a great sound system.
There's opening acts that warm everybody up before I get there.
The stage is set.
And it's an environment that it's been established for decades.
This is a place to go to hear people tell jokes.
You're doing it – so you don't have an opening act.
You're doing it – they don't even know if you're going to be funny.
They don't know what you're going to do.
You're going to talk – yeah, you're going to talk about things.
malcolm gladwell
They've been sitting in the same air-conditioned arena for six hours with one small break.
I mean it's like – and listening to really doing work.
Yes.
Yeah, it is very, very different.
It's a super interesting – I find it incredibly rewarding and I also find it sort of – it reaffirms my kind of faith in humanity for some reason.
unidentified
Interesting.
malcolm gladwell
I really – I'm very, very happy that I started doing it.
I started doing it years and years ago.
joe rogan
Just to communicate with large groups of people, that reaffirms your faith.
In what way?
malcolm gladwell
Because I'm always struck by how open – I think a lot of the rhetoric in our society now about how divided we are and blah, blah, blah.
I just think it's bullshit.
joe rogan
I think we're divided online.
unidentified
Online, yeah.
joe rogan
I think if you talk to people person to person, we find a way to find common ground.
malcolm gladwell
Yeah.
And you go to these meetings and you know that half of the room voted one way and other half voted the other way.
and that it doesn't come up.
It doesn't block half of you from appreciating – half of them from appreciating what you're saying.
They're totally open to – as long as you are respectful and take the time to explain what you think and why and how it matters to them, then people will listen and engage and ask really good questions and – And I don't see – it's so funny that Washington is divided and online is divided.
I just don't see it elsewhere.
Maybe I'm not getting an accurate picture of the whole country.
But in these – give a talk with a group of whatever, educators in – Well, I think when it comes to political discussions, that's when people get really divided because I think they feel like they're supposed to be divided.
joe rogan
There's a really interesting video that I watched yesterday where Donald Trump Jr. was getting heckled by these alt-right characters for not being right-wing enough.
I was like, holy shit!
But I took a lot of pleasure in watching that play out, not because I want Donald Jr. to get heckled, but because this is what I've always said.
There's people that are just extreme.
And it doesn't matter if they're in Antifa or if they're in the Proud Boys, if they're far left or far right, it's the same thing.
They're just finding an ideology and they're taking it to the extremist level and they're angry at the people who aren't woke enough.
Or they're finding an ideology and they take it to the furthest level and they're angry at people that aren't separatists, that aren't white supremacists.
They're angry at people that like Mexicans at all.
Any Mexicans.
I mean, there's people that are that racist, that are mad at subtle racism.
They're mad at people that – there's just people that are extreme.
And you can't make everyone happy.
It is impossible.
And some people don't want to be happy.
They want to find ways in which you're not woke enough.
Their concern is not the overwhelming.
Overwhelming good of the world, harmony, peace, love, compatibility, communication and community.
That's not what their concern is.
Their concern is finding ways you're wrong.
So finding ways that they're right and ways that you're wrong.
So they'll find some reason why you're not woke enough.
malcolm gladwell
My response to that was slightly different, although I think a lot of what you're saying is accurate.
The reason they got upset with him was that he wouldn't do a Q&A. Yes.
Okay.
Now, as someone who's on his book tour and has been doing this for 20 years, let me just say, you have to do the Q&A. The Q&A is symbolically crucial.
It's like everyone says, okay, everyone sees, you get up there and you do your prepared bit.
And everyone's like, okay, fine.
I know you can do your prepared bit, but you're asking me to spend $28 on a book and And what I want to know is, are you someone who is meaningfully engaged in the ideas that you're talking about in your book?
Right?
So, Q&A is where you prove that to me.
joe rogan
Yes.
malcolm gladwell
Prove that you're thoughtful.
Prove you care about this stuff.
Prove that you wrote this and someone else didn't.
Prove all those things.
joe rogan
Yes.
malcolm gladwell
He wouldn't do it.
I'm sorry.
joe rogan
It's kind of weird because he just did the view.
Which is like the worst way to have a Q&A. I had fun on The View.
But I'm saying in that situation, everyone's talking over everybody.
You really don't get a chance to express full thoughts.
malcolm gladwell
Yes.
If he could do The View, he could certainly do Q&A at UCLA. Was it?
joe rogan
Was it really?
What was interesting too is that what he was using as an excuse was that the left-wing media is going to take his quotes and take him out of context.
malcolm gladwell
Dude, I have no sympathy for him.
joe rogan
Well, in that case, no.
Didn't make any sense.
malcolm gladwell
Didn't make any sense.
Just say something intelligent and meaningful and you'll be taken seriously.
That's the way the world works.
joe rogan
Well, there's a whole video.
I mean, if someone takes it out of context, you could always show the entire video.
Hey, that's out of context.
malcolm gladwell
Why is he playing the helpless crowd?
He's probably exhausted.
Well, I mean, as someone who's in...
Like I said, in the middle of a book, I got no sympathy for that either.
That's what you do.
joe rogan
Listen, I have no sympathy for him either in this case.
I do not.
I found it very amusing.
malcolm gladwell
His wife or girlfriend, I've forgotten which of those things she is, she then disses the crowd about how the only way they could get dates is online because nobody would – did you see that?
It's like rule number two.
Rule number one is do the Q&A. Rule number two is don't diss the audience by telling them they're all losers.
It's just not.
When do you?
joe rogan
Well, that's a thing where people want to just get you.
You got them, so they want to get you.
People are booing, fuck you, you're a loser.
No, no, no, no.
You're a loser.
It's just noises instead of going, love.
Love ya.
Have a good one, guys.
Take care.
But instead, you're right.
Do the Q&A. It's not that hard to answer questions.
I think there's a real problem with answering questions in front of a crowd, though, where people screaming out things.
I think real thoughtful conversation should be had one-on-one.
You and I are having this conversation.
It's great.
But if there was a third person there talking to, we would have to work that guy in or that girl in.
We'd have to figure out when she's talking, when we're talking.
And if you got another person, okay, now you got a real problem.
Now you have four people.
And it's very difficult.
If you watch those panel shows, for some reason, the network news shows post-election, pre-election, they're election coverage, they still haven't figured that out.
They'll get seven people on.
They think it's more the merrier.
malcolm gladwell
Like the pregame shows on NFL on Sunday.
They got so many guys.
Each one of them says one sentence.
joe rogan
And they're talking over each other and everybody's trying to get a sound bite off.
Everyone has this prepared thing, this zinger.
I'm going to get that Trump guy with this one.
And they're ready for it and they're trying to interject it and someone's talking over them.
And excuse me, I'm talking and then it degrades.
malcolm gladwell
Wait, I want to use the opportunity of being on this show to issue a challenge to Donald Trump Jr. Oh.
Like, just call me up, Don.
And I will accompany you on your book tour and interview you on stage respectfully.
We'll do – let's do a Q&A. You and me.
We'll ask you questions.
I'll do it.
joe rogan
Do you want to do that with him?
unidentified
Yes.
joe rogan
That's something you want to do?
Why do you want to do that?
malcolm gladwell
I think it'll be fun.
joe rogan
What do you think would be fun about it?
Well, I think it would be interesting— Without saying anything that's going to get him to not do it.
malcolm gladwell
No, no, no.
So let's be clear about a couple of things.
joe rogan
Okay.
malcolm gladwell
It would not be a stunt.
I'm not doing it to do gotcha.
I would like to read his book thoughtfully and engage with him in the ideas in it and see for myself exactly the thing I was talking about before.
Does he want to meaningfully engage with those ideas, with someone who doesn't necessarily share them, right?
joe rogan
Right.
unidentified
Right.
malcolm gladwell
I would ask for an hour, and we can do it in lieu of audience Q&A if he likes.
I'll just have a conversation with him on stage.
joe rogan
So just a conversation in front of an audience?
malcolm gladwell
Uh-huh.
joe rogan
That would be interesting.
malcolm gladwell
Me and Don Jr. I'd pay to see that.
Would you pay to see that?
joe rogan
Yeah, I would.
malcolm gladwell
Let's do it, Don.
joe rogan
His book title is the same as my 2016 Netflix title.
It's triggered.
I got there first though, Don.
malcolm gladwell
You did?
joe rogan
I beat you by three years, fella.
malcolm gladwell
That's question number one.
I'll say, Don, I noticed that the title of your book is the same as Joe...
Why are you biting Joe Rogan stuff?
What's going on over there?
joe rogan
He probably didn't know it existed.
Bill Maher almost released his HBO specials, Triggered 2. Really?
Yeah, he was going to call it Triggered 2. But at least he sent me an email apologizing.
unidentified
You want to get there early.
joe rogan
Well, it's not my term.
I wouldn't really care if Bill used it or if Donald Trump Jr. used it.
I mean, he did, obviously.
malcolm gladwell
Is he Donald or Don?
Do people call him Don?
joe rogan
That's a good question.
Isn't he Donald Trump Jr. online?
malcolm gladwell
But I think they distinguish – the dad is Donald.
joe rogan
Oh.
malcolm gladwell
So they call him – I don't know.
That's one of the things I could ask him, presumably in our face-off.
Maybe we should do...
Why am I limiting it to an hour?
Let's go Rogan rules.
Let's go like two hours.
Me and Don Jr. And in the second hour, we really get into it.
joe rogan
Yeah, because that's what happens.
You could keep it together.
People can keep it together for 45 minutes.
You can't keep it together for three hours.
In three hours, you know who a person is.
malcolm gladwell
I once gave a talk in Columbia.
And the Colombians take themselves, in the best way, very seriously.
They consider themselves the most cultured people in South America, and they think they speak the most beautiful Spanish, and I'm told they may well do.
So I was going to go this little kind of lecture tour of major Colombian cities.
And I was talking to the organizer.
And the standard question you ask is, well, how long I should talk for some period of time?
And then we'll do Q&A. Well, how long do you think I should talk?
And the guy goes, uh, I don't know.
unidentified
How long?
malcolm gladwell
Three hours.
He was dead serious.
And you realize, like, this is the same.
So when Fidel Castro would give those six-hour speeches, you realize it's not just—I mean, Castro, a little bit crazy.
But there's also—there are cultures that have an expectation that if you're going to go and hear somebody speak, it's not going to be over in 40 minutes, right?
You have to commit to the experience.
And they literally wanted me to start at 9 and end at— Noon.
joe rogan
Weren't the early campaign speeches for people running for president in the early days of this country, weren't they like that as well?
I believe there were long affairs.
malcolm gladwell
Yeah.
And then you get the Gettysburg Address, which is, what is it, six minutes or something?
Or is it the inaugural...
I've forgotten.
One of Lincoln's most famous speeches is incredibly brief.
And you realize in that context where people are used to hours and hours and hours, what an extraordinary – I mean, it is – think about Lincoln as a kind of badass – He's an entertainer, not an entertainer, performer.
So he walks into a world where everyone's thinking they're going to be there for two hours.
He sits up there and he's done in five minutes.
Do you realize what a, just a power move that is?
joe rogan
It's fantastic.
It is a good move.
malcolm gladwell
Imagine him, so he comes in to his like aides and says this, holds it up and it's, you know, you've seen it in the Lincoln Monument on the mall.
It's two paragraphs!
You know, four, what is it?
I'm not, I'm Canadian.
joe rogan
Four score, seven years ago.
malcolm gladwell
Two years ago.
Yes, blah, blah, blah, blah, blah.
Two paragraphs!
They must have been like, what?
These people traveled by horse and cart four hours to hear you speak.
joe rogan
Yeah, right?
Yeah, that's it.
malcolm gladwell
Such a great move.
joe rogan
It is a good move, right?
We're still talking about it today.
malcolm gladwell
I know, yeah.
It's unbelievably beautiful.
Every time I go to the Lincoln Monument and read that, I am moved to tears.
It is insanely gorgeous prose.
joe rogan
As a writer, you must appreciate economy of words, using the right words in the right place and having the right impact.
My friend Ari, he has a piece of paper that he has glued to the top of his laptop.
From Hemingway, it's a quote.
It says, It's true.
And there's something about someone nailing writing.
Someone just writing something that you go, God damn, we just fucking nailed that.
malcolm gladwell
Yeah, yeah.
You have to mean...
The trick is always...
Even though it's false, you have to hold in your heart the conviction that there is a way to say this perfectly and beautifully.
So even when you're in draft one or two or five and it's not there yet, you have to believe it's possible.
And the minute you lose that belief that it's possible, it's over.
joe rogan
When you write, do you write on paper first and then start typing?
The opposite.
malcolm gladwell
Type and then print it out because there's certain structural things you can only see, I think, when it's on the page and you've kind of put all the pages in front of you.
joe rogan
Print it out, though.
You don't write longhand at all, do you?
unidentified
No, no.
malcolm gladwell
Print it out.
Then I will annotate that draft with a pen.
So I will do longhand.
Absolutely.
I think that our thinking is actually quite sensitive to the The mode that we're using.
You think differently when you're typing on a keyboard than when you have a pen in your hand.
Not one is better than the other.
They're both good.
They're just different.
It makes sense to use both.
joe rogan
Yeah, I agree.
Particularly for me, my notes before I go on stage, I always write out.
I write my comedy, though, all my thoughts, essays, I write them all out on a keyboard.
I write typing.
And then when I'm about to go on stage, like the hour or so before a show, I'll write out index cards.
And sometimes I'll write out entire bits.
If there's a bit I'm working on and it's kind of new, I'll write it all out.
And it helps tremendously with my memory.
Something about writing things out.
But writing to me on paper is so slow.
It's so slow for me to actually write the words.
For me to get the thoughts out, I want to get the thoughts out with a keyboard because I can just type.
I can do it quickly.
I can get it done.
What I don't do, what a lot of people do do, is voice to text.
I don't do that.
Never done that?
malcolm gladwell
No.
joe rogan
Yeah.
malcolm gladwell
But wait, I have a question that occurred to me when you were saying you were talking about that schedule that you're on, that you do a special.
joe rogan
Every two years.
Every two years.
malcolm gladwell
So are you starting, when you have to sit down and write new material, are you starting cold?
Or do you have, in the previous year, were you kind of building up little bits and pieces that you're now putting together?
joe rogan
Yeah, I always have little stuff that I lay aside.
Like I have pages and pages of shit that never went anywhere.
So I'll go back over that and go, man, maybe this and take that out there.
And then I'll introduce all...
So usually there's a window of time.
Like say if my special, I film it in July.
It might not air until October.
So in that window, I have those four months to try to create material.
Oh, I see.
So what I'll be able to do in that window, say I have a bit that I know works, because it's on the special, I'll do that bit, because the people haven't seen it yet, and then after that bit, I will sandwich in some new stuff, and I'll try to make that new stuff come alive, and then I'll add a bit after that that I know is good and then I'll sandwich in some new stuff.
So I'll make like a club sandwich of shitty jokes.
It's sandwiched in between like legit bits.
And then one of them will catch fire.
And I'm like, oh, all right, this one's alive now.
malcolm gladwell
Good.
When you go back, can you see a trajectory in your comedy?
Like, when you go back and look at something, you were a joke that you may have done, I don't know, eight years ago.
How do you react to it?
Does it still work?
I don't.
joe rogan
I don't, but if I did, I would definitely see flaws.
I would go, that's too wordy, or that's clunky, or that's forced, or I don't like how I acted that out, or maybe that wasn't done yet.
There's a cooking period, and everybody has a different take on it.
My friend Anthony Jeselnik has a three-year cycle, and he might be right.
He takes the first year, he just does clubs in LA and develops material.
The second year, he goes on the road, and he goes to comedy clubs on the road.
The third year, he takes that to theaters, and then he's ready to film at the end of the third year.
And his last special was excellent.
But he's just a very good comic, very good writer.
But his process...
Might be right.
There's some guys that were doing it on a one-year cycle.
They were doing a new special every year, and I don't think that's right.
malcolm gladwell
That's got to be...
joe rogan
Yeah.
It's too hard.
It's not just too hard.
The material suffers.
It's half-cooked.
A lot of it is gooey on the inside.
It's just not ready.
malcolm gladwell
Yeah.
joe rogan
It's just not done.
I mean, some of the bits are really good, then some of the bits aren't.
And you have to fill the whole hour.
And the problem is also when you're doing a special every year, you have your own audience.
So those people love you.
So they're laughing at stuff that's not even that good.
Like, you have to be doing that in front of a bunch of people that didn't expect to see you.
And that's hard to do.
So a lot of weird tricks you could play on yourself as a comic.
You can think you're better than you are, or that the bits are better than they are, or that you don't have to worry about things anymore.
You don't have to grind.
You don't have to throw yourself into the gladiator pit that is the comedy store on a Tuesday night.
But you do.
You do.
There's no other way.
If you want to be top-notch, you have to do the things that top-notch people do.
I mean, there's no...
There's no books written on this.
There's no university course, but all the best people will tell you.
There's a process.
This is the process.
It's one of the weird art forms in that no one teaches it.
Anybody who does teach it is terrible.
I've never seen a real world-class headliner who sells out theaters who teaches a course on comedy.
I've never seen it.
And I couldn't teach you how to do it anyway.
Because your way of doing it would be very different than Jamie's way of doing it, which would be very different than Stephen Wright, which is very different than Sam Kinison.
It's like everybody's got their own weird little thing that makes them funny.
It's a matter of what is the process.
How do you get it out?
malcolm gladwell
Who is your candidate for...
I always love in any particular field, there's the insider's choice and then there's the popular choice.
The most hilarious one is if you ask an architect who their favorite architect is...
99 times out of 100, you will never have heard of that.
It's always some obscure German guy from like the 30, you know, or it's some like, you know, experimental Dutch guy who did – he's on one building.
And it's like amazing if you – you know, it's like some – he did a church outside of Antwerp and it blew everyone's mind.
So who's the – who's your insider's – I would say the insider – A pick is Dave Attell.
joe rogan
Because Dave Attell is probably one of the greatest comics of all time.
It doesn't get enough love because he has no social media presence.
He wears the same hat and the same shirt and the same jacket and the same pants every day.
He has no thought whatsoever about his look.
All he does is just write new and better jokes constantly.
He's one of the most prolific comics, but he'll still have a hard time selling places out.
It doesn't make any sense.
Although, lately, he and Jeff Ross have done this thing called bumping mics where they go on stage and they sort of work together and they talk shit.
Jeff will say something funny and then Dave will say something funny and Dave will do his bits and Jeff will make fun of them and it's really entertaining.
They do a series of shows doing that and that has elevated his profile and for that, I'm very, very thankful.
malcolm gladwell
How long was he sort of in the wilderness?
joe rogan
He's been out there forever.
He used to have a show on Comedy Central way back in the day called...
What was it called?
malcolm gladwell
Insomniac.
joe rogan
Yeah, Insomniac.
Thank you.
And it was like he would go out after shows and they would go do weird things in these towns and he would get blackout drunk.
And he was an alcoholic at the time.
And he was getting hammered drunk.
And then he quit.
He got sober and...
It's rare in comedy that someone gets sober and becomes much better, but that's what happened with Dave.
He's a much better comic now than he even was then.
malcolm gladwell
When you see someone like that perform and you're someone who's extraordinarily talented and good, what is your emotional reaction to it?
Do you run home and reexamine All the stuff you're doing?
joe rogan
It's certainly inspiring.
Yeah, when someone's really good, I always want to write.
That is the feeling.
They're always like, God, I've got to go to work.
I've got to get to work.
But also, I've cherished and held on to a sacred ember that I'm trying to keep alive.
My fan...
My love of being a fan of stand-up comedy.
I like watching it.
I'm a fan.
I love it.
I like going to see it to this day.
I'm working with my friend Joey Diaz tonight, who I think is the funniest guy alive.
I'm happy.
I'm going to go see comedy.
I'm going to see him.
I still like watching.
I still enjoy it.
I didn't for a while.
In the early days, I was too ambitious, and I was judging myself versus them.
And if someone had a really great joke, I wish I thought of it instead of enjoying it.
I'd go, God, why didn't I think of that?
And that's poison.
And then I realized, luckily, I got very lucky that I figured this out early on, like, you know, a couple, two or three years in.
I was like, I used to love comedy.
Like, why am I not loving comedy because I'm doing comedy?
That's the dumbest fucking thing in the world.
The reason why I got into stand-up comedy was because I loved watching it.
Now, all of a sudden, I don't like it because I'm jealous or, you know, or it makes me compare myself to them and I don't like the feeling or it makes me...
What is that?
That's so dumb.
And then I realized it, thankfully.
And I had a shift.
And I caught myself.
And I have managed to cherish and nurture that being a fan, that feeling of being an actual fan, the enjoyment of stand-up comedy.
I nurture that.
So that, to me, is critical.
So when a guy like David Tell is on stage, I can enjoy it.
I enjoy it.
I can sit there Like an audience member and just laugh.
malcolm gladwell
But are you, and that's my question is, when you sit in an audience of, say, you're sitting in an audience watching Dave Patel, are you experiencing him differently than the audience is because you're a professional like him?
joe rogan
I'm sure somewhat, but I try to shut down the analysis part of my brain as much as possible.
I try to shut down, like, why did he write it like that?
Why doesn't he do it this way?
I try to just be a fan.
I try to just watch.
But I'm sure...
I know some things are coming, or I know the way I would do it, or I know Dave very well, so I know how he would do it.
I'm sure there's some sort of difference between...
But that's the same as a musician, right?
If you're a musician, if you're a guitarist and you're watching an amazing guitarist, even though they're really good, you're probably like, hmm, okay, I see what he's doing.
He's doing this thing.
You understand technically.
malcolm gladwell
You can't turn...
My worry as I get older is that increasingly my reactions are simply versions of I would have done it.
That's not how I would have done it.
As opposed to – so if, say, Pamun comes to me for advice, my first – and I think about, oh, here's the advice I'd like to give on this piece of writing.
Actually, a friend of mine yesterday brought to me an essay she's working on.
Incredibly interesting essay about the role of women in cinema.
So we're walking around and I'm telling her my response to it.
And after I give it, my first thought was, wait, did I just say...
If I was doing it, I would have done it this way.
In other words, did I just simply impose my own standards and preferences on her, which is not advice.
That's the worst thing.
What you have to do is inhabit her mind And fix it according to her own intentions.
And I'm constantly paranoid about the notion that I am not being truly empathetic at the moment of giving advice.
I'm just projecting my own...
I think that's something that happens when you become so sure of your own methods and professional personality.
I wouldn't have done that when I was 25 because I didn't know what it meant to write a Malcolm Gladwell thing.
I was just kind of reacting as a human being.
But now I kind of have this thing burned into my skull.
joe rogan
Yeah, you have a method.
malcolm gladwell
I have a method.
I mean, I try to mix it up, but I probably still don't.
joe rogan
Right, and everybody's method, particularly with writing, right?
Everybody's method is very different.
malcolm gladwell
Yeah.
joe rogan
Everybody's voice is very different.
There's some key things with comedy.
One of them is, as I said before, the economy of words.
It's very important in comedy.
If you see the punchline coming too far out, it loses impact with the more words you use.
But if you can get the punchline to the people before they see the punchline coming, it has a gigantic impact.
That's what my friend Joey Diaz does better than anybody.
He does it better than anybody.
He sneaks things in on you.
malcolm gladwell
Yeah, yeah.
This reminds me of, along these very lines, I've often thought this was the, one of the greatest jokes.
You probably know this joke.
In terms of economy, this is the most economical great joke I've ever heard in my life.
And it's from, oh my God, I've forgotten his name.
This is Apollo, I've forgotten his name!
And I know him.
joe rogan
What does he look like?
malcolm gladwell
He was in a Lake Bell movie.
joe rogan
Lake Bell?
malcolm gladwell
Yeah.
He's an incredible—he had his own show on—oh, it'll come to me.
The joke was, you know, those signs in bathrooms in restaurants, you know, all staff should wash their hands after using the bathroom.
joe rogan
Right.
malcolm gladwell
Especially Earl.
unidentified
Right.
malcolm gladwell
It's two words that transform...
joe rogan
Is it Ricky Gervais?
malcolm gladwell
No.
joe rogan
Especially Earl.
malcolm gladwell
So it's like, I cannot go into a bathroom anymore without thinking of that joke.
It's so fantastic.
It's like, you know, it takes this...
I don't need to explain the joke to you.
It's just two words have created this lasting image of...
Earl, it subverted the whole bathroom thing.
I can't go to the bathroom.
joe rogan
It's burned into your head.
malcolm gladwell
It's burned into my head.
joe rogan
Who is it, Jamie?
malcolm gladwell
I cannot believe I can't.
It's so humiliating.
I can't remember his name.
It was a New York kind of indie comic.
joe rogan
Oh, okay.
malcolm gladwell
But I just like that.
joe rogan
Like Rogel?
malcolm gladwell
No, but we're getting close.
joe rogan
We're getting close.
malcolm gladwell
It'll come to me.
But that's like, I am amazed by the two words part.
It's just that you can do it with two words just strikes me.
It's the same reason why I'm obsessed.
I've always had an incredible love of television commercials.
unidentified
Really?
malcolm gladwell
Yes, because the good ones.
The idea that you can...
Communicate something emotionally powerful or funny or meaningful in 30 seconds is so badass.
Like, 30 seconds is nothing.
And there are people whose job it is to communicate.
And some of the – like, not the run of the mill.
Like, 80% of them are relatively straightforward.
They don't.
But there are – There's a handful that are just magnificent.
There was one...
I mean, there's a million examples of great ones, but there was one really beautiful one...
Which was a Heineken ad.
Oh, God, now I've forgotten again.
The song they used, where a bunch of kids jump in the back of a cab, and they start singing a Belle Dive DeVoe song.
And the cab driver, they're all young, cool hipsters, and they're all crammed in the back, and they're all like a little bit tipsy.
And the cab driver is this like crusty old school guy, and it comes to the chorus, and he chimes in.
And it's just this moment.
It's 30 seconds.
And it's fantastic because you're not expecting that.
You're thinking – you see the crusty old – it's like a Boston cab driver, right?
Like some grizzled Irish guy who's like 70 years old.
And you think, oh, you must hate these kids because they're young and beautiful and they're tipsy and it's a Friday night and he's driving a cab.
And then the song comes on the radio, and they all start singing along in their kind of drunken way.
And then he just joins in.
He's right there with them.
He's right there with them.
And it's fantastic!
And it's 30 seconds!
joe rogan
Some of them are really great and funny.
Remember the Wendy's lady?
Where's the beef?
malcolm gladwell
Oh, yeah.
joe rogan
You'll never forget that one.
malcolm gladwell
Three words.
joe rogan
Where's the beef?
malcolm gladwell
And an image.
joe rogan
An old lady screaming, opening up a cheeseburger, looking for the beef.
malcolm gladwell
How could you not take off your hat to the person who came up with that?
If your set was 30 seconds, It's hard.
It's suddenly really, really hard.
joe rogan
And you have to make a point.
You're trying to sell something.
Jerry Seinfeld was going to open up an advertising agency for a while.
I know he had done a couple of commercials, and apparently he had written some of the commercials, and he had decided that he was going to write commercials.
He was going to do that.
I think he's got so much Seinfeld money, he's like, fuck that.
Why am I working?
What am I doing?
I've got a billion dollars in the bank.
malcolm gladwell
I'll just go buy a couple more Porsches.
joe rogan
Yeah, I mean, he doesn't just have a billion dollars in the bank.
He has more coming in.
malcolm gladwell
Coming in.
joe rogan
Yeah, it's like constantly coming in.
malcolm gladwell
Yeah, there's no, it's like a, it just seems to, does he get, does Larry David have the same deal that he does?
joe rogan
I do not know.
malcolm gladwell
Yeah, I would love to know that fact.
joe rogan
I would like to know that too.
I don't think he does.
I would imagine he doesn't.
But I think he's probably extremely wealthy.
But he has, in my opinion, the most underrated sitcom of all time in Curb Your Enthusiasm.
There's times that I've watched that show where I've been literally weeping laughing, like holding my sides laughing.
And it's so odd the way he does it.
Do you know how he writes things?
malcolm gladwell
Yeah.
joe rogan
They have like a place where they like, okay, you're trying to sell me a toaster and Jamie's trying to stop me from buying that toaster, but you're mad at Jamie and you're trying to be persuasive at me at the same time.
That's how they write.
So they just do multiple takes with really talented people and they find magic.
I mean, it's crazy how open-ended it.
I've talked to different guys that have been on the show about how they do it.
It's amazing.
malcolm gladwell
You have to love the amount of trust you have to have in your fellow actors.
joe rogan
Yes, yeah.
malcolm gladwell
But it's kind of, that's lovely.
joe rogan
Yes.
malcolm gladwell
Particularly contrasted with this incredibly tightly controlled anal writing process that's in place in so many of those shows.
joe rogan
Yes, yes, yes.
But it's also why that show seems so organic.
malcolm gladwell
Yeah.
joe rogan
You know, I mean, there's talking over.
It sounds real.
It's like, you know.
malcolm gladwell
I had trouble watching it because it was too real to me.
I was just cringing with all of the social awkwardness.
He's just constructing one socially awkward situation after another, right?
And I couldn't, because I couldn't distinguish it from real life.
joe rogan
Yes.
malcolm gladwell
I just couldn't bear it.
unidentified
It's too much.
malcolm gladwell
It was too much.
joe rogan
That's what's so good about it.
Did you ever see the one where he has, he's over the rapper's house, crazy eyes, killer?
You see the...
The rapper has Scarface playing 24-7.
I mean, it's Larry David with this rapper.
It is fucking magic, man.
It's magic.
It's so good.
malcolm gladwell
He's a genius.
joe rogan
Yeah, oh, he's a legitimate genius.
There's no doubt about that.
And, you know, he's also like a real legit oddball.
Like he drives a Prius.
You know, like he is that schlubby guy.
He's probably worth $500 million or something crazy.
But, you know, he's that kind of schlubby guy.
That's the way he – I mean, that's who he is.
malcolm gladwell
Those guys were in – am I right?
They were in New York, like barely scraping by forever.
joe rogan
Yeah.
Yeah.
Well, he was a stand-up, and he and Jerry knew each other from back then, and he was a weird stand-up.
It was an acquired taste.
He wasn't burning down comedy clubs.
malcolm gladwell
Which comics are not to your taste?
I'm not saying that you don't like.
I mean that are not to your taste.
That is, whose humor just doesn't kind of...
unidentified
I don't know of any.
joe rogan
I mean, nothing I could think of offhand.
I wouldn't pay attention.
One of the things I've gotten really good at as I've gotten older is not paying any attention to things I don't like.
Just letting it just slide right out of my brain and onto the floor.
I'm not interested.
It's just, I spent so much time when I was younger and stupider worrying about things I don't like, being upset at things I don't like.
Well, that sucks.
Why do people like that?
What the fuck's wrong with them?
And then realize, like, what a gigantic waste of resources that is.
Just a huge waste of energy that I don't care anymore.
As long as they're not stealing material, as long as they're not doing something terrible to other comics, victimizing.
As long as they're not doing that, I really don't care.
As long as they're doing well, good luck.
malcolm gladwell
The zen.
joe rogan
Yeah, I try.
I mean, it's not 100%.
It's constantly a work of process.
But my philosophy is rooted in some sort of a pragmatic understanding of how my own brain works.
malcolm gladwell
Yeah.
joe rogan
You only have so much time and you only have so much energy.
And if you're wasting your time on things that you don't like, that have nothing to do with you.
If people like something, that's how I feel about music and movies and so many things.
There's so many things that I just don't like them at all.
But some people do.
I mean, you know, some people will...
I think their music is dog shit, but they'll have a full staple center of people rocking out.
Well, I must be wrong.
It's not me.
It's not them.
It's just like everyone's different.
People have different tastes.
Some people like...
Really cheesy rom-coms.
They like it.
They really enjoy it.
They seek comfort in this movie where you know it's going to work out in the end.
It's going to.
It's not like in the end a fucking meteor is going to land on the building and kill everybody and the screen is going to splatter with blood because their bodies explode.
You're not going to see that in this movie.
In this movie, everything's going to work out great.
malcolm gladwell
It's like...
I have that feeling about Law& Order.
In fact, one of my – I have no idea why anyone would ever watch that show.
And one of my secret goals in life is at some point I would like to be appointed executive producer of Law& Order.
And I want to do ones that completely subvert the franchise.
So we get you through – Everyone knows exactly how every one of those shows is always going to turn out.
And I want to get to minute 47 and then just go on some savage U-turn that just appalls and outrages absolutely.
And then I'll be done.
I'm quitting and I'm walking off the set.
joe rogan
Shut the black.
What the fuck?
And don't tell anybody that Malcolm Gladwell's taken over.
malcolm gladwell
No, yeah.
I would push, just gently push Dick Wolf aside and say, let me have this one and we're going to like completely, and we'll have it, you know, the villain will actually be one of the prosecutors.
That's what we'll do or something along those lines.
joe rogan
And every episode ends like No Country for Old Men style where it's over.
You're like, what the fuck?
malcolm gladwell
Exactly.
joe rogan
But there's something – there's a drug in those where they're comforting and that people know that the bad guy is going to get caught and the good guy – I don't know.
malcolm gladwell
This is a random thought, but I don't know any men who watch them.
And I've come to the – Belief that they are – there's something – they're actually for women and they're a very comforting kind of reassuring fantasy about how the world works.
That the system is – so I had – can I tell you my – this is an incredibly complicated theory that I developed once about these kinds of things.
So there's – we all know what a Western is.
A Western is where is conceptually a world in which there is no law and order and a man shows up and imposes personally law and order on the territory, the community, right?
So, there is also an Eastern.
What is an Eastern?
An Eastern is a place where, by contrast, is a story where there are four types.
The Eastern is where there is law and order.
So there are institutions of justice, but they are – have been subverted by people from within.
So an Eastern would be the – Serpico is an Eastern.
It's a crooked cop who is – it's the bad apple who has, you know, screwed up the – there are lots – tons and tons of Hollywood movies are Easterns.
The Northern is the case where law and order exists and law and order is morally righteous.
System works.
Show law and order is a Northern – It's a functioning apparatus of justice which reliably and accurately produces the correct result in confronting criminality every single day when it's on TV. The Southern is where the entire – wait.
The Southern is – all John Grisham novels are Southerns.
They are where the entire apparatus is corrupt and where the reformer is not an insider but an outsider.
joe rogan
Ah.
malcolm gladwell
So in every John Grisham novel, they all proceed—and I love John Grisham, just to be clear—but they all proceed from the same premise, which is the system is rotten to the core, and only this white knight who comes in from the outside can save us.
So in the Western, there is no system.
In the northern, there's a system that's fantastic.
In the eastern, the system is reformed from within.
But in the southern, the system has to be reformed from without.
That's my complicated – so I feel like anything – you can place all art about law and order, about the criminal world, criminal justice, into one of these four categories.
And the – so the Brits love the northern.
So what is, you know, all of the famous British detective stories are always northern.
joe rogan
Sherlock Holmes.
malcolm gladwell
Sherlock Holmes is a northern.
It's like the system is like – and, you know, there's no corruption in the police department.
They may be bumbling and Sherlock's got to help them out.
But no one's, you know, off on some – there's no – there's never a case where there's a rotten cop who's selling out every – Is there a modern version of the Western?
joe rogan
Because Westerns all seem to take place between the time of like 15, 1600, and 1880. Yeah, there is.
malcolm gladwell
Do you read the Jack Reacher novels by Lee Child?
joe rogan
No, but I watched one of the movies, the Tom Cruise.
malcolm gladwell
Those are Westerns.
You'll never – the whole thing about a Western is can you find the police officer?
I challenge you to find a police officer in a Lee Chod novel.
They're nowhere to be found.
Reacher is a retired – the hero is a retired Army investigator.
He's not even in the Army anymore.
He's just roaming around the country solving crimes on his own.
He'll confront some massive criminal conspiracy and he never calls the cops.
unidentified
Right?
malcolm gladwell
Right?
That's the whole premise.
That's so Western.
You can't call the cops in the classic Western because there's no cops to be found.
unidentified
Right?
malcolm gladwell
You're in Montana on the border.
But Reacher, it's a 21st century Western.
So he doesn't call the cops because he doesn't feel like it.
It's just like they never appear.
And he just murders everyone on his own and then he gets on the train and goes to the next place.
They're amazing.
I love them so much.
joe rogan
Do you write fiction?
malcolm gladwell
No.
joe rogan
Never.
malcolm gladwell
I mean, I read so many thrillers.
I read like, I mean, I probably read, how many do I read a year?
50, 60, 70. Really?
You know when you go in the airport?
joe rogan
That's a lot.
malcolm gladwell
You know the Hudson News and you see all those, there's a whole like wall of those thrillers?
I have read every single one of them.
joe rogan
That means you're reading more than one a week.
malcolm gladwell
Yeah, easy, yeah.
unidentified
Wow.
malcolm gladwell
And then I read on top of that, I read my serious stuff, but I devour.
People send me, publishers send me these things in the mail, just because I don't have to buy them anyway.
They know that I'm obsessed.
Like Lee Child's, although he didn't with his most recent.
Lee Child's publisher, for years you'd send me galleys.
joe rogan
They didn't send you one.
malcolm gladwell
Not recently.
joe rogan
What happened?
malcolm gladwell
I think they've forgotten me.
joe rogan
They fucked up.
malcolm gladwell
They fucked up.
joe rogan
Are you consuming all of it reading, or does any of it book on tape?
malcolm gladwell
No, I'm reading it all.
I mean, I'm reading them in...
Breakneck Speed.
And I'm...
But I do...
There's a guy I love.
I love...
One of my favorites is Stephen Hunter, who writes the...
You know, they made some movies of his stuff.
Bob Lee Swagger, these sniper movies.
They're fantastically well written.
And those...
The minute he comes out with a new one, I read it the instant.
I mean, I have to.
It's just like...
There's just such delights.
joe rogan
I've never heard.
malcolm gladwell
Oh, he's so good.
joe rogan
Really?
malcolm gladwell
Yeah, so good.
Anything with the word sniper in it is generally one of his books.
jamie vernon
Movie Shooter with Mark Wahlberg was one.
joe rogan
I didn't see that.
Was it good?
malcolm gladwell
The books are fantastic.
I would recommend them wholeheartedly.
joe rogan
How do you have the time?
To read all these books.
malcolm gladwell
Well, that's my job.
Not reading thrillers, but my job is reading books.
Literature, yeah.
You know, I read very quickly, I suppose, but I don't watch a lot of TV. I just watch a little bit of sports.
I don't really watch much.
So there's not a lot competing for my attention.
But, you know, I know the book that I will read tonight at...
Dinner.
joe rogan
So when you set out to write a book, do you have a premise stewing in your head where it's just like throbbing, where you're like, that's it, that's the one?
Or do you...
malcolm gladwell
Halfway in, I'll get it.
I'll start.
joe rogan
Oh, so you start a book?
malcolm gladwell
With a little kernel.
There'll be a story I'm interested in, and I'll write it up, and then I'll see where can I go from there.
Like there'll be...
Every one of my books began as a very, very simple...
One chapter.
I didn't know what surrounded the chapter, but there was something in talking to strangers, I got interested in these spy stories.
That story I tell of Anna Montez, the Cuban spy who rises to the top of the American intelligence establishment.
I began with that, and I went and talked to the guy who caught her.
I had such a fantastic interview with him, and that just got me incredibly excited.
That got me in this whole thing about here's a woman spying in plain sight for Castro at the top of the American intelligence establishment for 10 years.
No one catches her, even though she's not some master spy.
She has the codes that she's using in her purse.
Wow.
And no one even comes close to her.
They're all like really, really smart people.
And that was such a fascinating notion that even in the most sophisticated and by definition paranoid agency in the American government, they're spies.
They get away with all this stuff.
joe rogan
Do you think anybody ever gets away with it to retirement and then is never busted?
malcolm gladwell
Oh, absolutely.
In fact, so I go and I interview the guy who caught this woman in Montez and I'm leaving to go back to drive back.
He's in a small town in Wisconsin.
And as one does, I turned off my tape recorder and put it in my bag and I'm walking back to my car.
He says, I'll walk you to your car.
I was like, okay.
And we're walking down the street and he begins to tell me another story.
What the fuck?
What the fuck?
It was one of those things where when he put together all the pieces to catch this one woman, Anna Montez, he realized, oh, there's someone else, and then he retired.
Whoa.
The implication was he couldn't get anyone else interested in finding the other bigger one.
joe rogan
But he knew there was someone out there, but he didn't know specifically who they were?
malcolm gladwell
No, he knew there was someone...
I forgot, of course, because it was this tragic thing where I turned off my tape recorder.
joe rogan
Go find him.
How did you not...
Hold on, stop, stop, stop.
Let me put this back on.
Do you think he would have told you the story if your tape recorder was running?
malcolm gladwell
Don't think so.
joe rogan
Ooh, fuck.
malcolm gladwell
It's kind of great.
It's great.
He was incredibly interested.
joe rogan
That's where Siri comes in.
Hey, Siri, record this.
malcolm gladwell
That's right.
He was...
But I think, you know, if you're in that world, you just assume...
joe rogan
Yeah.
malcolm gladwell
They all assume they're spies.
Like we have them – we have them in their – so it's like they're not as – maybe they're not as worked up about it as we are.
I don't know.
joe rogan
Yeah.
There was a story recently where Iran assassinated some people that they suspected were CIA spies.
And I always wondered, like, how many people are spies?
And like, you know, homeland style, living in some other country, assimilating into their culture, getting jobs in organizations, even in terrorist groups, infiltrating.
What a crazy way to live your life.
malcolm gladwell
Well, there was a story I told in one of my podcast episodes, Visionist History, season two, I think, that I ran across.
I love reading these memoirs of, like, mid-level, retired intelligence officers, and there's tons of them.
And people don't really read them, and I love—because invariably, like, in the middle of the book, they'll tell you some—they'll just drop some crazy story.
And this guy, it was the former general counsel of the CIA, wrote his memoirs, really interesting memoirs, and immediately tells a story about how the CIA, a guy who was a really big deal terrorist in the 70s and 80s, really big deal, has a change of heart and comes to the CIA and says, I no longer believe in what I'm doing.
I'd like to work for you.
And proceeds to work for the CIA for some period of time, unknown period of time.
And he's way up high in Middle Eastern terrorist organization.
And that fact leaks to the New York Times.
And a reporter for the New York Times basically writes a story outing him.
And the CIA frantically tries to get in touch with him to warn him.
And he vanishes.
They think he was killed.
joe rogan
Fuck that reporter.
malcolm gladwell
It was a really interesting...
joe rogan
What do you do if you're a reporter and you have something like that, though?
malcolm gladwell
That's what the episode was all about.
joe rogan
Because your whole job is to release information.
Your whole job is to report on things.
So here you have this bombshell of a story that'll make you look like a hero, but it could get someone killed.
What do you do?
Fuck.
malcolm gladwell
What I didn't realize is that...
There's an established pattern of people at the intelligence services and editors of newspapers talk all the time about things like this.
joe rogan
So they have arrangements.
malcolm gladwell
Yeah.
But in this case, the arrangement didn't work.
joe rogan
Malcolm, you're awesome.
Let's wrap this up.
Thank you.
malcolm gladwell
Thank you, Joe.
joe rogan
I really appreciate your work.
Like I said, I've been a gigantic fan for a long time, so this is a real treat for me.
And would you do this again?
malcolm gladwell
I would be delighted to.
joe rogan
Thank you.
Thank you very much.
malcolm gladwell
Appreciate it.
unidentified
Thank you, Joe.
joe rogan
Bye, everybody.
unidentified
That was great.
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