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June 30, 2016 - The Joe Rogan Experience
02:39:53
Joe Rogan Experience #817 - Jason Hairston & Brendan Burns
Participants
Main voices
b
brendan burns
46:34
j
jason hairston
45:44
j
joe rogan
01:03:56
Appearances
Clips
j
jamie vernon
00:05
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Speaker Time Text
joe rogan
Couple hours and yeah, we got the gun.
What's up, gentlemen?
How are you?
jason hairston
Good.
Thanks for having us, Joe.
joe rogan
For people who tune into this podcast, I got Brendan Burns and Jason Harrison, who run a company called Kuyu, which is the premier...
If you could look at your company...
In comparison to a lot of other sporting good companies, if people think about a hunting company, you think about some Duck Dynasty type shit.
What I like about your company is there's not a lot of people that take what you guys do, like make clothing and gear...
And take it to the most technical and most intelligent, like, what is the best shit you can possibly make?
jason hairston
That's it.
joe rogan
And go do that.
That's the goal.
But because of that, this company's become this gigantic company.
I found out about you guys from my friend, Martin Putelis, who works for Meat Eater.
He was wearing these clothes.
I go, what's going on with that?
What do you got there?
And he's like, this is Kuyu.
This is this new company that's out.
Feel this.
This is ultra light.
It's the best kind of fabric.
So he started telling me about your company.
And I just love when people go for it.
I love when people...
People wouldn't think that there's this big market to create the most technical, most ridiculously engineered hunting clothes.
You would say, well, what the fuck?
Who's doing that?
And who cares?
Yeah, exactly.
jason hairston
Who needs it?
joe rogan
But then listening to you guys on a couple of podcasts, I'm like, these guys are fucking sharp dudes.
Super sharp, intelligent people who just happen to be in love with hunting.
And so you've taken this mindset, this achievement-oriented mindset, and put it towards this company, and it's fascinating to me.
jason hairston
Yeah, I just got into it because I wanted to make stuff I couldn't find.
I wanted better performing products.
We created the category with Sitka back in the days, back in 2004, because I was wearing all mountaineering gear and wondered why I was the only person that wanted that style, that type, that performance level of hunting gear.
I didn't believe that I was alone.
And came up with a concept, introduced it in 06 to the hunting market, and it exploded.
Created the entire technical apparel category, and it's just, it's now what everyone's chasing, it's what everyone wants to wear, and makes a significant difference for our customers in the mountains.
joe rogan
Well, there's a bit of, there's a lot of hunting people are kind of fashionistas in a way.
unidentified
Yeah, totally.
joe rogan
They're like, ooh, what do you got there?
Is that Under Armour?
Ooh, is that First Light?
unidentified
Yeah.
joe rogan
They start looking at your stuff almost like girls look at shoes and purses and shit.
It's really kind of interesting that way.
jason hairston
Well, no one likes to go to hunting camp and be out-geared, right?
Your buddy's got the coolest, latest stuff.
They're like, what?
What is that?
joe rogan
One of the reasons why I wanted to have you guys on is because I've done the best job I can of trying to educate people as to what I see when I talk to people that are really intelligent, really ethical, very...
Very involved people that are fanatics about hunting.
Because I think people have a distorted perception of what hunting really is.
jason hairston
They totally do.
joe rogan
It's like yahoos, beer drinkers.
It's Bubba.
jason hairston
Bubba, exactly.
People think of hunters as Bubba.
Rednecks driving around drinking beer, shooting stuff out of the truck.
And it's so not that.
No.
Our customer base and what we do.
I mean, it's a true lifestyle.
It's a heritage.
It's been passed down in my family.
It's where we live and breathe.
It's why I train every day.
It's what my focus is in my life and what I've done for a career in a business.
And there's a lot to it.
And the places we go require that or you're going to pay a huge, huge price.
And so it's a way for me to test myself as a human being, as a man, as a hunter.
And in life.
And it's something that, you know, is a big, big part of me.
It's been passed down from my father and I'm passing it down to my kids.
And, you know, we've been hunters for two million years.
I'm freaking proud of it.
A lot of people shy away from it.
And it's something that is, you know, really, really obviously a very important part of my life.
brendan burns
Well, there's not a lot of high performance, you know, super skilled things where you also have a lowest common denominator kind of guy that you're associated with.
I mean, if Mountaineers, you know, had a guy that was wearing a white tank top and was down at the climbing gym falling off breaking his head every week, people would perceive him slightly different.
It runs, you know, the guys that are doing the most extreme stuff in the world and The perceived person that's down here, you get lumped in with the lowest common denominator guy, which is not the case at all.
joe rogan
That's a real good point.
jason hairston
It's certainly what we're doing and we're testing our products.
We argue that it's in a different format than even outdoor gear.
When the weather's bad and you're on a climb, you stay in your tent.
When the weather's bad and we're on a hunt, what do we do?
joe rogan
Yeah, especially if you're not bringing much food and you're counting on killing something and eating it up there.
unidentified
Totally.
joe rogan
It's an endeavor that's a very, very difficult and misunderstood endeavor.
jason hairston
It really is.
joe rogan
And I think companies like yours and what you guys are doing and the videos that you release on YouTube, especially when you're going over the extreme engineering involved in your packs and your gear and all the different things, to me, that stuff's fascinating.
jason hairston
It is.
joe rogan
Because I love people that are just going for it, that are just engineering the shit out of things.
You guys are chopping down toothbrushes to make them lighter and all the stuff you're doing.
I was listening to one of the podcasts where you talk about your Excel sheet that you make, a spreadsheet that you make.
For every hunt, you weigh everything out so you know exactly what everything weighs before you're going onto a mountain.
jason hairston
You have to.
For what we're doing.
joe rogan
Yeah.
jason hairston
I mean, you look at any endurance sports, you look at cycling as a great example.
I mean, ounces they've proven are huge if you're climbing on a bike.
And the bike weight and the body weight on all that leads to better performance.
And we found the same to be with what we're doing on backpack hunts.
I mean, every ounce over a 10-day hunt really adds up in calorie burn and calorie deficit, which then turns out to be performance.
And you know it well from training.
joe rogan
Well, it's also, you guys have engineered these clothing, your clothing line is incredibly quiet, which is also a really important thing.
And there's so many different levels to getting it right when it comes to hunting gear, getting it right when it comes to, you know, I mean, it could be the difference between success and failure.
And this is one of the things that I wanted to kind of highlight about this pursuit.
I don't like to call hunting a sport or a discipline.
I mean, call it whatever you want, but it's not...
It is what it is.
It's weird that you have to lump it into this other thing.
But I think that people have a distorted perception of it because of what you said, because of this lowest common denominator guy, the Bubba thing.
But the more I've gotten into it, the more I've met people like you guys, or people like Cam Haynes or Steve Rinella.
jason hairston
Remy Warren and you get deep in you realize like this is a really difficult discipline very very difficult that has many many many layers to it really does I mean you look at the some of the expeditions we're doing up north you know we go up to the Yukon or Alaska or Northwest Territories and we're going from point A to point B like a normal expedition but we're hunting yeah on top of that exactly we got to manage the game that we take out on top of that yeah the weight and the extremes and the conditions and the weather I mean it adds to I mean,
you have to be really well prepared, really physically, mentally, and also with the right equipment and gear.
brendan burns
Yeah, I mean, you had in the mountains on some of the stuff we're doing.
I mean, it's not like, it's comparable with mountaineering, but, I mean, you don't have to, you know, it's not A to B. You just got to survive to A to B. I mean, you have to thrive in the mountains.
You have to understand what's going on with the animals.
You're up early, you're up late.
I mean, it's, it's, Even more in depth than just getting from point A to point B. And a lot of these places we're going, there is no reason to ever go there unless you were hunting.
I mean, there's some random mountain in the middle of an ice glacier that's not particularly tall, but there's no reason to go there unless you had something to go there to look for.
And that's the cool thing.
We're seeing stuff that nobody would ever go see.
joe rogan
Yeah, it's like A to B with a very complex biological puzzle.
jason hairston
Totally.
joe rogan
Yeah, it's so different than, like I said, a lot of people think of it.
And one of the things I like about your company is you guys are represented by this bighorn sheep.
I mean, that is like a part of your logo, which is one of the most difficult animals to pursue.
jason hairston
Sheep hunting is the pinnacle, man.
And it defines, for Brendan and I, and for people in the company and people associated with the brand, I mean, it is the ultimate...
Dream.
It's what we all dreamt about growing up, is someday I would be a sheep hunter.
I'll earn the right to go sheep hunting.
joe rogan
Because it's so difficult.
jason hairston
It is.
brendan burns
The opportunities are limited.
And it's an animal that lives in places that we can visit, but we can't live there.
I mean, they live in places that you just...
You know, we only get to like a snippet into their life because it's places you just can't live.
I mean, you can't go.
joe rogan
And you can die.
Absolutely.
I mean, Cam Haynes' good buddy, Roy Roth, died just this past season.
unidentified
He did.
joe rogan
Fell 700 feet to his death while sheep hunting.
brendan burns
I was hunting, I had a tag in Alaska in the Chugach.
A little ways over from there.
We went 37 miles in up two forks of a glacier.
We got to where you could physically...
A human being without climbing gear could not go any further where I killed my sheep this fall.
A 15-year-old ram living up in the rocks.
That is some of the...
That's some of the most...
That's some of the toughest country in the world.
I mean, it's brushy and ice and nasty.
And, you know, again, it's not pleasurable to go in there.
Like, you have to...
To really go into something like that, you have to have a goal or a reason to be in there.
It's not like, I'm going to go grind out this miserable brush and, you know, poor, you know, shitty, rainy weather.
You just go home.
Yeah, you're just like, why would you be there?
Because you go there because you want to see, you know, is this going to test me?
And you want to see if you can...
joe rogan
Match with us with this animal and you know you want to go see if you're up for the challenge I mean that's what we've been doing for is the world's oldest and greatest sport I mean if you're not you know you're either hunter or a berry picker yeah and the the level of intensity that's involved in that moment when you actually try to take that animal after that incredible hike in after 37 miles of risking your life to get to that point and then that moments there just the extreme amount of pressure and intensity involved in that moment That,
to me, is what defines the real challenge, the ultimate challenge of hunting.
And this idea that it's a bunch of people that like killing animals, or it's a bunch of fat yahoos that sit around drinking beer.
No, there's way more to this thing.
This is an insane, really primal pursuit.
jason hairston
It is.
We always say you're either a hunter or you're, like Brendan mentioned, a berry picker.
It's in our DNA if you're a hunter.
And to be able to test that against the toughest conditions, against the hardest animals to hunt in the most remote places is, to me, the ultimate test of being a human being and the ultimate test of being a hunter.
And that's what drives me and what we do and why I train you around, why I'm always thinking about gear, about food, about weight, about how I can improve from what I learned on last year's hunt to this coming season's.
In preparation of it is, A, it's fun.
I love it.
I live it and breathe it.
And it's challenging.
It's really challenging.
joe rogan
Well, it unfolded for me, and it still continues to do so, because I've only been doing it for four years.
I mean, Rinelli got me involved, and he took me out to Montana in 2012. And, you know, I was like, oh, yeah, this is going to be interesting.
Let's see what this is all about.
Because I had watched shows and I had read some stuff about it.
But one of the things that he said, he's like, man, there's a steep learning curve to this.
There's a steep learning curve and it goes long.
And I was like, well, how long can it go?
You fucking find an animal, you shoot it, you kill it, you eat it.
jason hairston
What's so hard?
joe rogan
But then as you get into it, you realize.
And then, of course, bow hunting, which is the most difficult of the most difficult pursuits.
unidentified
It is.
joe rogan
And as you get into it, you realize like, oh, this is like some crazy puzzle.
It's like some crazy challenge that you have to figure out that also involves a way to procure your food.
jason hairston
It does.
And it's a skill set you never quit learning on.
Every time you go out, I learn something new.
brendan burns
Yeah, there's a natural progression you go through.
I mean, it's like you're just excited to be there.
joe rogan
Right.
brendan burns
And then you see it with people you take out for the first time.
They're just like, oh, kind of what's going on here?
And then all of a sudden they get a little click and it's like, I want to get one.
That's usually a couple years.
I want to get a nicer one than the one I got last time.
I want to do something a little more challenging.
It just keeps progressing until you get wherever it ends.
You're Hunting the toughest animals, the biggest animals, the oldest animals in the toughest conditions, and being successful.
A lot of people won't get there, but it's always a challenge.
It's something that never gets old.
It's comparable to any athletic event, only you can do it for your whole life.
There's lots of stuff you do, athletic and growing up or whatever, but it doesn't really translate.
I'm a college wrestler.
That doesn't translate that well to the rest of your life.
If you're that dude down there at the intramural wrestling, you've missed.
Hunting is one thing that is just throughout your entire life, depending on where you're at, you can always continue to learn and pursue it.
Sometimes you don't have a ton of time, you can do a short hunt.
Sometimes things are going well, you can do something that's an epic adventure, but it's always a challenge.
It never gets easy.
The animal you killed last time does not care.
The new animal you're hunting does not care what you got last time.
You have to go out, you gotta be sharp every single time.
joe rogan
Yeah, and everything has to be done right every single time.
And what I like about guys like you two is you take two dudes like yourselves who are both like real goal-oriented savages and you put together a company like this that pursues that one ultimate experience and says, what is the best shit that we can make?
What is the best way we can pursue this?
jason hairston
We do.
And that's why I built Kuyu the way I did.
Having learned from Sitka selling to retailers the limits of what we can produce.
And I was super frustrated, the fact that I was walking away from the best materials and walking away from the best innovations.
And when we sold that company to Gore-Tex, I had the freedom to go start something new and to eliminate the retailer so I could go build a business platform specifically so I could go out and take these amazing materials, amazing designs to market that I couldn't do before and get them to market through this brand, Cuyo, which has made all the difference.
joe rogan
Well, isn't it interesting that this has all happened at the same time where the internet has kind of exploded in this way that people are doing a massive amount of shopping online.
I mean, I have one of those mailboxes where they get your packages for the company, and when I used them 10 years ago, I'd get a package every couple days or something like that.
Now, every time I go, there's stacks and boxes and shit, because I do all my shopping online.
jason hairston
Everyone does now.
joe rogan
It's a crazy thing how that's happened for you guys, like right as your company started was right at the same time.
It's like you caught that wave right at the crest.
jason hairston
When I look back, it's like we orchestrated it.
And timed it perfect and we could see the future.
I could see the downfall.
brendan burns
He called it.
jason hairston
I mean, Brent and I talked about it.
There's a problem with retail.
When you can't produce the best products possible for your customers because they can't sell it, they can't add the value any longer because all they're offering is price and selection.
So price wins in a sea of selection with no one there to explain why a new product is so much better than the old product.
There's a problem.
And I saw it coming.
And now you see it getting exacerbated every day with new reports about retailers failing, malls going out of business.
Retail is in big, big trouble.
Amazon's made that happen faster.
The internet's made it happen.
And it's all looking back with Kuyu.
Timing was it's everything.
I mean as you know with business You know a lot of it is timing luck and be in the right place at the right time with the right concepts and ideas And we we totally nailed it We kind of came in at the exact same time with on it that you guys did with Kuyu and with the same exact model Selling directly to people getting the very best shit you can possibly get.
joe rogan
What is the like forget about cost?
What is the best most most nutrient dense foods most nutrient dense supplements Let's figure out a way to get the best stuff.
Find who's got the best protein powder.
Who's got the best?
Well, it's cost prohibitive because of this and retail gets marked up.
jason hairston
Exactly.
joe rogan
That's the issue, right?
When you sell something to a retailer like a Cabela's or something like that, they tack on a bunch of money.
A ton.
A ton, right?
jason hairston
They make a lot more money than we did.
brendan burns
100%.
joe rogan
More money than you guys did?
brendan burns
No, no.
I mean, they tack on 100%.
joe rogan
100%.
jason hairston
So a jacket that I'd produce for 100, I'd sell to Cabela's for 200, they'd sell it to you for 400 bucks.
joe rogan
Wow.
jason hairston
For putting on a coat hanger and throwing it on a rack.
joe rogan
Makes it convenient, you know, if you're like in a place and you need a jacket and you left your jacket at home, but it's a faulty model.
It doesn't make sense.
brendan burns
If you're a guy like you that does research and knows exactly what he wants and you can put a tape measure on yourself and know how big you are.
I mean, I'm roughly an XL and you could save yourself money and get a better product.
It's a no-brainer.
joe rogan
Well, also, the amount of research that you can do.
Like, if you go to a store and you talk to the guy that's behind the counter, you know how many times I've talked to people?
Like, you go to a place that sells car parts or something like that, and you ask a guy a question, and he says something that's totally wrong.
You're like, well, I know that's not right.
If you don't know that, how the fuck do you know where this goes?
brendan burns
Totally.
joe rogan
Yeah, I mean, you have to be someone who's, like, deeply, deeply involved in the product to be able to explain it to someone who becomes obsessed.
jason hairston
Exactly.
joe rogan
Like, if someone is, like, your packs, the way you guys engineer the carbon frame of your packs, like, I spent, like, a fucking hour and a half the other night watching videos of how you guys make packs.
jason hairston
Isn't it cool?
unidentified
Yeah.
brendan burns
The first thing he said right off the bat is, like, we're going to pull the curtain back.
I'm going to tell everybody what everybody's been afraid to tell everybody.
If...
If you educate the person to know what they're looking at, and you're building the best stuff, they'll end up back here.
No one had ever said, here's what fabrics we're using, here's where we're getting it, here's our factory, here's what we're doing.
Competitors, are people going to seal it?
I don't care.
You build the best stuff, and you sell it at a good value for what you have to.
jason hairston
The whole transparency thing has been incredible to watch.
Being direct, where you can communicate directly with your customers, as you know.
It's so frickin' powerful, and they love it.
And we're able to build so much trust.
I mean, I started blogging about Kuyu 18 months before it ever launched.
I talked about the fabrics, materials, the factories, the process of building a company.
And I really did it just to keep my name associated with the next brand.
As I left and transitioned out of Sitka, I had no idea what it would create.
And it created this massive following.
People started engaging with me and asking me questions, and I was...
Listening to their suggestions on products and educating them on what great fabrics, what great design was, and they just ate it up.
And the consumer loves it.
The retailer wasn't giving it to them any longer.
You know, back in the day, I grew up working in an archery shop in Orange, California, from Bob Fromm, who's a really, really amazing archery shop owner.
And he was the guy, right?
I mean, you walked in and said, Bob, what's the latest, greatest stuff?
And he could tell you all about it.
You go to Cabela's now, Like you were saying, the guy on the floor has no clue.
The customer knows more than the retailer now.
And by taking with Kuyu and going directly to that customer and giving them all that information, giving them the power to make the decision, they ate it up.
And then being able to involve them through this process, They just build a ton of trust with you.
It's like they understand the brand, they understand you, they understand how you think and why you're making those decisions, and then they trust you.
And once you have the consumer's trust and you don't break it, you can really build a brand off of that now.
joe rogan
Well, a guy like me who loves to geek out on shit too, who gets obsessed with things, that's what I love, that I can go and watch all these videos and read all this stuff about all the different engineering that's involved in creating your products, and when I do that, it gets people more excited.
That's why I think it was a brilliant move to blog about it in between the time of building the company.
jason hairston
It was.
I mean, I look back now and it's like I had a blueprint on how to build a company today when we did that.
I look back and read the blog posts and And I just go, wow, I can't believe I actually did that without really knowing what I was doing, because it seems like I executed it so perfectly.
And I was just following my gut and interacting with the customers, and it was.
It was so, so powerful and such a big thing, because as I built this business model, which was the first of its kind in this industry, and even the outdoor market, people told me, cool idea, but...
How are they going to find you?
How are they going to trust you to buy your product to begin with?
How are you going to get customers soon enough so you don't go out of business and run out of money?
Because so many companies will go create a website, launch, and no one knows about it.
How do you create that interest in advance?
And create the demand.
Well, you can spend a ton of money.
You look at like a Warby Parker or a Hairy Shave or Dollar Shave Club.
Well, they spend more money than they're bringing in.
And they're burning cash like it's going out of style to create demand through high levels of marketing that's very, very expensive.
Or you can do it like we did and educate the customer and be transparent and build trust in advance and then launch.
And then you've got your best sales force in the world, which is your customer base.
Because they know everything about your brand.
joe rogan
You guys have this advantage in that hunting because it's such a difficult pursuit.
Because it sort of gets in your DNA.
You become obsessed with it.
And when you become obsessed with it, and you find a company that's also obsessed with making the very best shit possible, and then you guys geek out to such a high level on the videos and on these descriptions of what you're making, then these obsessed people become obsessed with what you're doing.
And they go, oh, well, if I'm going to do this right, I've got to do this this way.
jason hairston
They do.
And it's great.
I mean, people we meet and hunters we meet at hunting camp or traveling, I mean, it's amazing to me how much they know about our product.
And how much to know about the brand.
Like you said, they geek out on it and eat all the little details up, which I love because that's what I geek out on when I'm searching for these amazing fabrics and learning about new technologies and I share it.
These people eat it up.
They love it.
joe rogan
Well, it's really sort of a master class in how to do things the right way, to follow passion, and being obsessed with something, but doing it to the utmost.
Because if you do that, then the word gets out.
The word gets out, people talk about it, and like I said, I found out about you guys through word of mouth completely.
unidentified
That's it.
brendan burns
Well, if you're actually doing it, too.
The customers really see that no one else that's running a company, multiple hunts every year, believes in what we're building and takes it to the worst place our customers could ever go and use it.
People respect it.
They're like, not only that, that's what I want to do, but I know that he's done it, too.
We've used that stuff in those places.
joe rogan
Well, was it your blog that I read, which blog was it where you guys were sucking water out of the top of a rock?
It was one of the blogs for your company, one of the early on blogs.
You guys went on a hunt, and you were just talking in depth about all the different, I don't know who it was who wrote it, but it was all Kuyu stuff.
We were talking in depth about testing out the products on these really remote backcountry hunts.
jason hairston
Yep.
Yeah, I mean, it's how we figure out the shortcomings of our product.
You can look at all the laboratory data, you can look at all the test results of what that's given back to you, but you really don't know until you put it in the conditions that we put it in.
Like Torre, who is my main fabric supplier, is the most innovative Japanese.
I mean, they are the bomb as far as technical fabrics go.
joe rogan
And this is Japanese?
jason hairston
Yeah, the Japanese, by culture, build the best fabrics in the world.
joe rogan
What are they putting in them?
Because you guys use a lot of synthetics, right?
jason hairston
They do.
So their quality standards in Japan are much higher than anywhere else in the world.
And they have a really high quality standard of the raw material.
Then they have a really high quality standard of the actual yarn.
And then they've figured out how to make their yarn stretch and recover with no elastic.
It's why our stuff is so light.
But because of that process and because of their high quality standards, they're incredibly expensive.
But the Japanese, just by their nature and their culture, they don't do things that cut corners.
You look at the building of a samurai sword is a great example.
There's a lot easier ways to build a sword than a samurai does.
The samurai sword is built.
I mean, it takes a lot of time, a lot of patience, and it's perfect.
unidentified
I got one over there from 1511. So you know it, right?
joe rogan
Yeah, that one's sitting down.
That's a real one.
jason hairston
It's the way Japanese do things.
And it's the same way of why they produce such amazing fabrics and materials, and they're continuously pushing the bar as far as innovation, reducing weight.
And it's a partner for us that's just amazing.
I found Torre.
Well, before I started at Kuyu, I tried to build a Torre product line with Sitka, and it was just price prohibitive.
I took it to a couple of buyers at Cabela's, went at Shields Sports, and they said, beautiful, way too expensive.
joe rogan
So what are they doing to make this stuff so light and, like, it stretches a little bit, and it snaps back, but it's very light.
jason hairston
So they have a patent on how they make the yarn.
It's called Primeflex Yarn.
And if you look under a microscope, it looks like a spring.
Right?
And so it can stretch out and then recover without any elastic.
Everybody else has to put spandex or elastic or lycra in their fabrics.
And elastic's super heavy.
It holds moisture.
And it's also, you know, it stretches and doesn't really recover until you wash it again.
If you wear a stretched pair of pants with a lot of elastic, they can kind of sag you after a period of time.
You'll notice with ours, They'll fit the exact same way on day 10 as they did on day 1 because of their fabric, because of how they make their yarn that stretches and recover that elastic.
joe rogan
So why are they making this fabric, too?
It's like, who are these crazy people that are out there, like, super engineering fabric?
jason hairston
It's the Japanese.
And they'll sell it into a Japanese market.
They'll pay for performance.
Their pricing on their performance apparel is much higher in Japan.
The European market as well for their climbing industry and some of the ski brands run their fabrics as well.
But nobody's really introduced their product line like we have in the United States because it's been cost prohibitive up until Kuyu business model came out.
joe rogan
So they just decided essentially the same thing that you guys are doing, just figure out what is the best way to do this.
jason hairston
That's how they do it, yeah.
Tori, as a company, is a Japanese conglomerate, which is pretty typical of Japanese companies, and they're Their base, the start of their company was chemistry.
So they're a chemistry-based company that makes chemicals and make carbon fiber.
But it's chemistry that starts with everything they do and understanding how everything is produced and made.
And it's that foundation that allows them to put out these amazing innovations, to figure out nanotechnology and how to waterproof a downfeather, how to make membranes that breathe two and a half times that of Gore-Tex and still stretch and recover and are more durable.
It's that foundation of who Torrey is, is a chemistry company that allows them to push these innovations out.
And then you add in the Japanese culture of perfection and making things correct and having processes that continue to produce high quality products and materials over time.
And that's why Torrey is so freaking amazing.
joe rogan
I dork out over shit like this.
jason hairston
Oh, so cool.
joe rogan
I just love when someone's trying to figure out a way to engineer something to the very finest edge.
jason hairston
They do.
And then what's great about them is always pushing.
And so they're coming to us with new fabric innovations, new technologies and innovation.
And we're able to find their limits because of our customers and what they use it for.
And I'm able to go back to their engineers now because I've developed a really big relationship with them, where they're now their largest customer in the world.
And work directly with their team and say, hey guys, your membrane works great except for these certain situations.
joe rogan
And so they go and they try to figure out how to rectify that.
jason hairston
And they will.
Yeah.
I mean, they'll commit themselves to fixing issues that we'll find.
The laboratory tests say they should never fail and we'll find the limits of it.
I mean, not necessarily Brendan and I, but our guides that are spending 200, 250 days of their life every year in the mountains, they'll come back and say, hey, guess what?
This happened in this situation.
That's rare, but it lets us go back to their development team and say, hey, we found limits on this thing.
And they listen.
And they go back and try to re-engineer it to figure out how to push the bar further so those failures don't happen.
joe rogan
I was listening to you on a podcast recently.
You were talking about this new engineering that you're doing on your packs and how you're testing them.
So when you have a new product, say if you create a new pack or something like that, before you bring it to market, do you get it to guides?
Do you have them tested?
Do you test it yourself exclusively?
jason hairston
Yeah, so it starts as a process in-house, and we'll put it through certain tests depending on the product, like the new pack frame we just introduced today earlier at Kuyu Live.
I don't know if you happen to see my live presentation for a travel flight down here.
joe rogan
So you do a live presentation, like a product launch, and you did that today?
jason hairston
Yeah, kind of like a keynote thing like Jobs does.
joe rogan
That's hilarious.
Who the fuck's doing that with hunting?
brendan burns
Nobody.
joe rogan
You guys are savages.
brendan burns
Not doing it well.
joe rogan
That's why I'm excited about this.
brendan burns
Not doing it well.
joe rogan
So you have this product launch.
So what did you launch?
What is it?
jason hairston
Well, we introduced a new carbon fiber technology that just came out on the market a couple years ago.
Introduced as far as ability to start developing product with a new fiber technology called Spread Toe Carbon Fiber.
You'll love this because you geek out on stuff like this.
So carbon fiber, traditionally, the fibers are put into yarn, right?
So they take each individual carbon fiber, group them together and make a yarn.
Those yarns are then woven into fabric.
It's what you see of typical carbon fiber look, right?
The woven look you see on carbon fiber.
What spread toe is, instead of round fibers, they've figured out that if you flatten the fibers out, so instead of being round, they're flat, and instead of weaving them, they lay them next to each other and then sew.
They run sew lines across it, which you can see in our new frame.
And by doing so, when you mold it into a product, because that fiber is now completely flat And it's running the length of the product, it's much stiffer and stronger than if you weave it and the fiber has to go up and over other fibers.
It's not as stiff, not as strong in the performance level.
You give up quite a bit compared to spread toe.
So spread toe is all directional fibers and then what we've done in our frame is we now can determine exactly how many fibers run from the top of the frame to the bottom of the frame.
You count the fibers?
Of course.
And then lay in on a 45 how much stiffness we want and flex we want on the horizontal axis.
So if you want our packs, you'll notice that it carries a load really well because of the vertical stiffness, but it's also comfortable like an internal pack because of how much fiber we have running on the horizontal axis that controls that flex.
joe rogan
So you want to have a certain amount of flex?
jason hairston
Yes.
brendan burns
Have to.
joe rogan
But you've got to figure out what that amount is, and the way to figure that out is by testing.
jason hairston
We went through 18 versions of our frame to get to where the formula is that we now reintroduced today.
joe rogan
That's fucking hilarious.
Who does that?
jason hairston
I do.
Working with our carbon fiber engineers and with our development team, Sean, in our office.
joe rogan
Is there any other company that's going through 18 different versions of a carbon fiber frame in order to figure out?
jason hairston
We're the only one in the world that produces one, so it's probably just us.
We've got a patent on our frame design.
joe rogan
Now, I know what carbon fiber is, but I don't know what carbon fiber is.
You know what I'm saying?
Like, my car has...
Oh, look at this, Jamie.
You're on the ball.
jason hairston
Dude, killing it.
joe rogan
Jamie's always on the ball.
So it's a cloth.
jason hairston
I mean, it's soft, it's pliable.
How does it be...
joe rogan
I have a Porsche 911 GT3 RS that has a carbon fiber rear wing, and I'm always like, it looks badass, but what the fuck is that?
brendan burns
You lay it down as a fiber, and then you put epoxy in it, and that's what connects it.
joe rogan
So the epoxy, so it starts out as a carbon cloth.
jason hairston
It is.
It's pure cloth.
You feel it flexes, moves just like a cloth.
joe rogan
Okay, here it is.
This is what it looks as a fabric.
jason hairston
So that's spread toe there in a bi-directional format.
joe rogan
And then from there you turn that somehow or another into this really hard stuff with...
jason hairston
A heat activated resin.
So you saw, if you go back to the mold with the frame we're laying in there, right there, so we're laying that into a mold.
So we have a bottom mold, it's all aluminum cut, and a top mold, and we lay that fiber in, and then what he's doing is applying the resin.
And then we'll put the top mold on top, and then we add a ton of pressure.
I forget how many thousands of pounds of pressure gets put on top of it, and add heat and time.
And over, I think it takes a little over an hour, we will cure that mold or that resin into an actual part.
And that becomes our frame.
joe rogan
And what is the advantage of that over, say, any other very stiff or durable material?
jason hairston
It's half the weight of aluminum.
It's twice as strong as steel.
joe rogan
Twice as strong as steel?
unidentified
It is.
jason hairston
It's amazing.
It's an amazing material.
And then also how we engineer the mold.
And a big part of the engineering process of this is understanding how far apart you separate the fibers create stiffness.
So we have foam.
In between the carbon fibers and the center portion of the frame.
That foam creates what they call modulus, which is separation of the fibers.
And that modulus creates the overall stiffness within the center portion of our frame.
And then how much of that we have within the frame determines how much flex, stiffness, and then also where we're putting the fibers and how many.
So there's a lot to it.
brendan burns
The weak point of carbon is the epoxy.
The carbon is the strongest part.
And so the new spread toe, what it does is it makes it tighter, smaller, less epoxy.
jason hairston
Yeah.
And so what we got out of spread toe, which we just introduced, for no weight penalty, we now have a frame that's five times stiffer and stronger than what we had previous, which is still a really good performing product.
And we just got five times better.
joe rogan
That's insane.
Isn't it?
So when you say five times stiffer and stronger, how do you know?
Is there a too stiff?
Or is it not a stiffness issue, it's a flex issue?
unidentified
Is there a difference there?
jason hairston
There is.
And it's a challenge, right?
It's finding that perfect balance.
And you can do that with carbon.
You can't do that with a steel or aluminum frame pack.
And you really can't do that with any other pack frame design, which is usually some sort of plastic sheeting with aluminum stays put in.
The flex is kind of there.
You can add more aluminum stays, but then...
joe rogan
What is an aluminum stay?
For people that are listening to this, they're probably not going to understand what we're saying.
jason hairston
It's an aluminum bar, essentially.
brendan burns
Which you can kind of mold in a curve or whatever.
jason hairston
It's sewn to a piece of plastic, shoved down the back part of an internal frame backpack.
joe rogan
And it's to add some sort of support?
brendan burns
Stiffness.
joe rogan
Stiffness.
jason hairston
Rigidity.
It's what will pull the weight off somebody's shoulders.
It will help carry that load versus just a duffel bag strapped to your back, which is uncomfortable, as you know.
joe rogan
Well, that's where the interesting aspect of the engineering comes in when it comes to packs, because the same weight with a different pack feels different.
jason hairston
Totally different.
joe rogan
And that's something I think a lot of people are not aware of.
Like, you think, oh, if you're carrying 100 pounds of your back, you're carrying 100 pounds of your back.
No.
unidentified
No.
joe rogan
No, it's dependent entirely upon the ergonomics, how it sets on your body.
jason hairston
It does, and geometry of how that load is transferred onto your back and the frame and balancing it.
There's a lot to it.
And, you know, in the past, before our frame came to market, you either had really stiff frames with external frame packs, metal or aluminum, and then you had this internal frame, which was really comfortable until you had to put weight in it, and then it wouldn't be stiff enough and it would end up putting a lot of pressure and weight on your shoulders and your hips.
joe rogan
So, how do you engineer that?
Do you have to try it out?
Do you have to, like, take one of these packs and wear it on a long backcountry hunt and then say, okay, here's some...
I got a little bit too much weight on my shoulder or a little bit too much weight on my hip?
Or how do you discern?
jason hairston
It's essentially that.
I do a lot of workouts with weight on my back in a pack on a treadmill.
So, I spend a ton of time in our packs with various weights.
And we do that.
A lot of guys in our office do, as well as my pack developer Sean and Brendan.
Once we feel like we're really close, we then ship them out to Brendan's guys, a bunch of guides, and say, test it for us.
Put it through your world and what you're using it for.
I mean, one of the challenges we have with our industry and backpacks is this huge, as you know, this huge swing of weight.
joe rogan
Yeah.
jason hairston
Because once we get something down, we've got to get all that out.
So we're going to go from maybe packing them with 50 or 60 pound pack to all of a sudden now you've got a 100 plus pound load and you need to manage that.
So how do you get a pack that can do both?
Be comfortable with lighter weights and still have the ability to carry heavy weights.
It's an engineering problem.
joe rogan
And it's also an engineering problem that's handled a bunch of different ways.
Some people pack it inside the bag.
Some people, the pack separates from the frame.
You pack the meat to your body and then put the pack, the rest of the pack, strap that down on top of the frame.
How do you decide how to handle that?
Just trial and error as well?
jason hairston
Well, you want the weight closest to your back.
brendan burns
The closer you can get, the better it is.
joe rogan
And is it the closest you can get it flatter to your back as well?
You don't want it bulging out, right?
If you have a large...
If you have a hundred pounds and it's sitting in a two-foot square at the lower part of your back, that's not nearly as good as like flattened out to six inches and going over the entire surface of your back.
brendan burns
Exactly.
jason hairston
You want to spread that up and down the frame as close to the frame of your back as possible.
joe rogan
And where do you make it sit on your shoulders?
How are you strapping it in to make sure that it's in the right place?
brendan burns
Or you want to carry the majority with your hips.
So, I mean, you start at the waist, put it all in, and then shoulder straps, all that kind of stuff, and stand up, and then your load lifters and all the way up.
I mean, it's an individual thing, how it fits, but you want to start with, I mean, your hips are your strongest, your center of gravity.
That's where you want the majority of the weight to be carried as close as you can.
joe rogan
And this is all trial and error stuff that's been done through mountaineering, through all these different guys that are going on these long backpack hikes?
jason hairston
Yeah, it is.
And then it's fit.
And also, I mean, it's critical that you have a pack that fits correctly.
Most people have a pack that isn't set up correct.
And we found that with our packs, they're really easy to adjust the shoulder straps so we can get a perfect fit for each customer.
And we put an instructional video out there of making sure the geometry from your load lifters, which are the straps that come off the top of the pack down to your shoulder straps, that geometry is critical that it's perfect.
It has to be at a 45 degree angle and that will help take that load off your shoulders and transfer to your hips and help you manage that weight comfortably over a long period of time.
joe rogan
So you need geometry.
You need a triangle to set up to make sure.
jason hairston
This is where the whole bubba thing doesn't come in real well for our sport.
joe rogan
Exactly!
jason hairston
There's a lot to it.
brendan burns
It starts at mathematics with the frame and designs and CAD and CNC machines and all that and the math and all through it and then it goes all the way through and you build it and then all of a sudden it requires testing and taking it in real life settings and people vary on what they like.
I mean there's some guys like to carry Things a certain way.
Some people like fit.
Some guys like their pack way up high.
I've fitted guys that like them way up.
You can only know by testing it, by doing it, by carrying some weight.
joe rogan
And how many different products are you individually overseeing?
See, that's the most daunting aspect of it, because you've got all this different shit going on at the same time, and on top of that, you're doing a dozen hunts a year plus, and you're out there in the field.
How the fuck do you find the time to do all this?
jason hairston
You know, it's interesting.
When you do something you love and you have a huge passion for it, I never stop working.
I work the second I get up in the morning until the time I go to bed.
If I'm not sitting in front of my computer working on stuff specific for Kuyu, I'm thinking about it.
It doesn't feel like it's a lot of work, although I look back now and go, fuck, that is a lot of work.
We put out some amazing products.
It's a process, and it's solving problems through finding materials and technologies and designs that solve those problems.
There's a lot to be solved in hunting, fortunately.
There's a big gap from some of the other industries that are out there before Sitka and Kuyus come along.
So there's a lot of work to do, and we've done a lot to take from where hunting apparel and gear was back in 2004 to where it is today in 2016. It's a massive change.
brendan burns
And not everything's as in-depth as the pack all the way from start to finish.
I mean, sometimes you have a great fit on something and you have a new fabric.
Well, you know, I mean, it's got to get tested.
You've got to see how you like it.
But it's not like 18 models of, you know, when you get a superior breathing, you know.
Membrane, yeah.
It's not all as in-depth as that.
A lot of it's plugging in the right product to the right fit, and then you have a winner right off the bat.
joe rogan
Well, I think what you were saying about the amount of work, this is also like how we were saying that hunting isn't really a sport.
It gets called a sport.
It's sort of its own thing.
Work is sort of its own thing, too, because you can call it work.
But if you love something, it's not really work like showing up at the garbage depot or the garbage dump and picking up cans all day.
brendan burns
Plus, you love garbage.
joe rogan
I guess you could love garbage.
You could love garbage.
jason hairston
There's some people who probably love being a garbage man.
joe rogan
There's some guy out there screaming, I fucking love garbage!
jason hairston
Kill it in garbage.
joe rogan
Yeah.
But when you find something that you become obsessed with, that becomes a passion, it's a puzzle.
unidentified
It is.
joe rogan
It's just like you're doing a game all day, almost.
All day.
And it's also, in a lot of ways, an art form.
jason hairston
I tell you what, brand building to me is fascinating.
And it is an art form.
And there's no science, there's no blueprint, this is how you build this brand.
And...
I think it's the most fascinating work I've ever done.
It's truly figuring out a craft.
Brand building is a craft.
Well, it reflects...
You never stop learning from it every day.
I mean, you live it and breathe it every day.
joe rogan
Yeah, it reflects you guys.
unidentified
It does.
joe rogan
I mean, that's one of the things that I found interesting about this.
You can kind of see when there's someone like you that's at the head of something like this, and you're this driven, focused guy, you kind of see that.
When you see the actual brand itself, it reflects you.
So this idea of it being work, it's really like a passion project.
jason hairston
It is.
It truly is.
Everything from the product to the brand building to the videos to the imagery.
I mean, I've got my hands in everything.
And I'm super particular about the way...
Our image is presented to the marketplace.
I always tell people, I can feel it, I can taste it, I can smell it.
Everything with Kuyu.
joe rogan
Well, that's one of the beautiful things about having a very small center of operation.
It's just you guys deciding how this goes down.
You don't have to meet with a giant board of a bunch of different people.
You're not a public company.
There's nobody there to water down the Cheerios.
Does that make sense?
brendan burns
It's not a democracy.
joe rogan
Water down the Cheerios.
unidentified
I always say every day, it's a dictatorship at Kuyu.
jason hairston
It kind of is, and it works well that way.
It's interesting because because of our growth and because of our business model, we're approached all the time by private equity investment groups.
I'm throwing huge valuations of money at me.
When I look at the opportunity, yeah, it's a lot of money, but I don't want to change what we've got.
As soon as I bring in outside capital or professionals in looking at the business, they're like, well, you need to professionalize.
I'm like, for who?
joe rogan
What does that mean?
unidentified
Right.
jason hairston
What does professionalize my team?
Exactly.
Well, you need a CFO, you need a CMO, you need a COO. I'm like, for what?
So we can slow down our process?
So we can change the culture that's built a really special, unique company?
joe rogan
So a bunch of other people give pieces of the pie away?
jason hairston
Right?
joe rogan
Yeah.
jason hairston
It's just such a broken, traditional model as far as growing a business.
We're doing it just the opposite.
joe rogan
It's the same thing with podcasting.
There's a broken model.
There's a lot of podcasters today that are joining in with these gigantic networks, and they think that being a part of a network is like being on NBC or being on CBS, which it used to be a big deal back in the day.
Like if you were doing a play, and NBC came along and said, we want to turn that play into a sitcom, you'd be like, we fucking made it!
unidentified
Woo!
We're in!
joe rogan
But now, if you have a successful podcast and someone comes along and says, hey, we would love you to be a part of our gigantic corporation, you're like, get the fuck out of here.
We've got to run.
We've got to run away from these guys.
They're going to ruin everything.
jason hairston
And they will.
joe rogan
They will.
They'll come in.
They'll tell you what to do.
They'll tell you what you can't do.
brendan burns
No more cussing.
joe rogan
No more cussing for sure.
unidentified
Yeah.
brendan burns
You can't bounce around.
You've got to pick your topics.
You're way too spaced out.
joe rogan
What does water down the Cheerios even fucking mean?
jason hairston
You certainly can't cover hunting.
joe rogan
Yeah, exactly.
jason hairston
That's way too controversial.
joe rogan
Certainly not twice a week.
brendan burns
Yeah.
unidentified
Yeah.
joe rogan
I mean, I had Cam Haynes on on Monday and you guys on this way.
I just don't think you should do anything other than what you want to do.
I think if you could live the best life, it's like, what actually interests you?
What do you actually enjoy doing?
Well, do that.
Is it possible all the time?
No.
There's some obligations you're going to have to have.
There's family stuff, work stuff, business stuff.
There's tough stuff you have to deal with.
But do what you want to do the most that you can do it.
jason hairston
Absolutely.
I always say, if you can be an expert, In something you love, you can find a way to make a living in it.
I mean, Brendan's a perfect example.
He freaking loves hunting.
joe rogan
And he lives it and breathes it studies it look where he is now Well when I met Brendan I met him this past weekend in Bozeman and one of the things that struck me is when you and you and I were Talking you have this fucking crazy fire in your eyes You're like I wanted to be the guy that kills the biggest bull every year when I killed one big bull I didn't want it to just be like oh, it was just a fluke when now you got to be consistent And I was like all right this crazy motherfucker.
I see where he's at and then when you told me that you had this gigantic Bull down in Schnee's, which is a store on Main Street in Bozeman.
I went to the store just to see that bull.
I was like, we gotta stop in.
I gotta take a look at this thing.
And there's this elk that looks like something out of the Lord of the Rings that doesn't even look like a real animal.
jason hairston
It's breathtaking.
joe rogan
It's fucking massive!
unidentified
Isn't it?
jason hairston
I mean, you walk up to that thing and you look at it, and it literally stops you in your tracks.
joe rogan
Explain the weight of the antlers on that thing.
brendan burns
So, I mean, it's obviously unusually big.
I mean, most elk, given their whole lifespan, will never achieve that.
It's a truly special elk.
And people, like, it's not just a number, but, I mean, it is a Shaquille O'Neal of elk.
That's what it is.
It's that rare.
And, yeah, the horn, when the skull plate sawed off, it weighed 54 pounds.
unidentified
Jesus.
brendan burns
Which is too antler.
I mean, it's heavy and, like, unusually big.
It's just massive.
You know, it was the biggest elk killed in 30 years in the state of Montana.
jason hairston
What it looked like when it was alive, right?
joe rogan
Insane.
How much did it weigh on the hoof, do you think?
brendan burns
You know, a big bull elk would be six to seven hundred pounds.
I mean, they get thrown a thousand pounds a lot, but, you know, to weigh them, like, there are a few great big bulls that'll weigh a thousand.
It was a thousand pounder.
He was 12 years old.
You know, he was just a monster, you know.
joe rogan
So the Roosevelt Elks are the ones that have the biggest bodies, right?
brendan burns
The Roosevelt elk have by far the biggest bodies, but not the biggest antlers.
Right, not the biggest antlers.
joe rogan
But how big do their bodies get?
brendan burns
1,200.
Really big bulls.
I mean, you can see in photos of them, they're just enormous.
I mean, they're unusually...
Giant, especially really big bull.
Not every elk is huge.
An old bull who's had good feed and lived a long time and was genetically big to begin with will be really big.
They don't all end up huge.
jason hairston
Just the ones he hunts.
joe rogan
What's a fascinating pursuit, you know, pursuing the apex of the genetics, you know, finding the animal.
And it's also one of the things that's important about this, like, the pursuit of hunting is that this animal that you shot was probably, like, how old do you think he was?
brendan burns
He was 12 years old.
joe rogan
I mean, that is an old, old elk.
That's old age in the world of wild beasts.
brendan burns
It's the ultimate, I mean, like, when you get to the level where you're consistently killing stuff and You've gotten the point that the ultimate level is to kill the biggest, oldest, most mature, historically significant on the chain of events in history of all the guys that have ever killed elk.
Not all elk are going to be huge, but with any animals.
When you kill something that's super old, super big, super smart, that is the pinnacle of where your skills have gotten.
A lot of people never get there.
The biggest factor in doing that and getting to that point is having the time.
I spent a decade of my life putting a boot track everywhere you could put one, finding where every elk was in my state and looking for the biggest ones.
Like the work, it's consuming.
You have to love to do it.
It's not fun.
You just have to be driven to do it, to want to be able to do it.
joe rogan
But the result is fun.
I mean, the photo that you sent, you sent me some text messages, photos of that thing on the ground.
You see the size of the antlers.
brendan burns
No, that's another one.
joe rogan
That's another one you shot?
That's a pretty big one too, but that's not nearly as big as the one.
You want me to send it to you, Jamie?
I'll send it to you, Jamie.
Should I email it to you?
brendan burns
At that point in time, actually, when I killed that elk, I wasn't at the skill set I am now.
I mean, I got pretty lucky.
That was the third elk I ever killed.
Right place at the right time, did the right thing, and just lit a fire in me like, I want to do that more.
joe rogan
That's ridiculous that that was the third elk I ever killed.
jason hairston
When I first started talking to Brendan about hunting elk, he would hunt a elk.
And that was so different for me.
I mean, I was just trying to find a bull to hunt.
Any bull.
And I would try to get a good one.
But Brendan would hunt and find an elk and spend the entire season trying to kill that single elk, which I thought...
At least my experience at elk hunting was hard to find that same elk twice that I'd maybe see in the morning, and I would never see it again.
Brent had the ability to hunt it down and kill it.
joe rogan
Well, it's also the best thing from a conservation standpoint.
You're talking about an animal that has spread its genes for at least 10 years, right?
For 10 years, that thing has been spreading those superior genetics, and it's probably been forcing a lot of other males to get the fuck off the mountain.
jason hairston
Would me?
joe rogan
Yeah.
unidentified
It's huge.
brendan burns
That one did.
I never saw.
I watched him for...
Three days, morning and night, before I killed him, and another bull never came near that thing.
jason hairston
That's like Brock Lesnar of Elf.
brendan burns
Yeah.
joe rogan
Or Alistair Overeem of Elf.
Yeah, exactly.
brendan burns
Hey, old, like, Overeem.
Old Alistair.
joe rogan
Yeah, Alistair when he's on the Mexican supplements.
Yeah, the new Alistair might be a better fighter, actually.
It's interesting.
When you see an animal like that, and you realize how difficult it is to reach 12 years of age in the wild with mountain lions, wolves.
I mean, Montana, it's like he's just got everything after him.
Grizzlies, everything's after him.
And to be able to be that smart to get to this position in life, and for you to solve that puzzle, and to get in and shoot that elk, That's one of the things that sort of embodies the really intense difficulty in hunting.
brendan burns
It's one of those things where, I mean, it's the ultimate challenge.
I mean, once you've, you know, killed a bunch of elk and, you know, I mean, it gets to where it is the ultimate challenge.
And you're not always going to win.
I don't always get them.
I mean, that's the beauty of it.
I mean, like, you never get to the point where you're so good.
Well, I haven't got to the point where I'm so good where every great big one I get.
I mean, I... It's getting there.
I'm getting closer.
You're learning stuff all the time.
It's one of those things nobody can tell you about.
I'm basically self-taught.
My dad taught me how to read maps.
Until you figure out, why is an elk here?
What's he doing?
Not just wander around like, oh, there's some elk over there.
Why is he here?
Why would he be here this time of year?
What is he doing?
Where is he going?
What's his next move?
I've had bulls where I've hunted where I know what they're gonna do before they do.
Literally, I know what that bull was down here, he was doing this, and I was like, I think I know what he's gonna do.
And I go, the other direction, come around the other way, and that's what he did.
I knew before he was gonna do it.
It just comes from watching them spending thousands of hours.
joe rogan
Just data chunking.
brendan burns
Yeah, and I mean, you see the picture of the great big bulls, and that's great.
There he is right there.
The time that goes into that, nobody ever sees.
They don't see hundreds and hundreds of days in between.
Yeah, I was a young guy there, man.
22 years old there.
It's amazing.
joe rogan
Yeah, it is amazing.
And when you eat that animal, I mean, the amount of satisfaction that comes from sitting down to a meal that you procured in the most difficult way humanly possible.
I mean, you shot that thing with a bow and arrow in the mountains, and now here you are eating it.
brendan burns
Twelve yards.
Snuck right up on it.
Yeah, it's cool.
I mean, the thing about trophy hunting that's not understood is, like, it's the ultimate...
It's the pinnacle of combining, you know, what you love to do and then this incredible skill set that you're developing to be better than, you know, I'm not saying better than anybody else, but it takes a lot of work.
joe rogan
Better than you used to be.
brendan burns
Better than you used to be.
joe rogan
Continuing to get better and better.
brendan burns
Yeah.
And, you know, the funny thing to me is always like the thing trophy hunting has got this weird...
I eat the whole elk.
I love doing it.
I love the challenge of it.
I don't shy away from saying I love to kill animals.
I love to hunt them.
I love the challenge of getting the biggest one.
I find it the most challenging thing I've ever done.
But, you know, I always eat it.
I eat everything.
And, you know, and I take the hide and the head.
I'm using more than most people are.
You know, people are like, oh, I just trophy hunting and whatever.
Like, hmm.
It's the challenge.
I mean, the term needs to be changed.
It's the challenge of it.
joe rogan
Well, the term is kind of screwed up because it's applied to things that people shoot where they don't eat it, which seems to be like a cruelty, like a pursuit, a vain pursuit of going out and shooting lions and shooting things that you're not going to eat.
brendan burns
The weird thing about that is I was talking to a guy who was doing an article for the New York Times, and he said, I don't have a problem with hunting as long as you eat it.
And I just said, you don't have a problem with hunting.
I mean, you legally have to take the meat.
I mean, the amount of people that would shoot something and not take the meat is, you know, the same as people that are thieves out on the street.
I mean, it's so uncommon.
So, like, the perception of, you know, guys just shooting it and, you know, just because 10 years down the road all I have in my garage is the head doesn't mean that I didn't use it.
And so the perception, again, against the lowest common denominator guy, you hear about one horrible thing going on or somebody that doesn't take the meat and all of a sudden everybody's lumped into it.
I grew up in rural Montana.
I never had a beef steak at a restaurant until I was on a recruiting trip in college.
I mean, I grew up eating wild game my entire life.
My parents never bought meat, ever.
joe rogan
That's probably why you're such a good wrestler.
jason hairston
Yeah, I guess, right?
joe rogan
Get that fucking pure protein.
Get that wild DNA in your system.
jason hairston
Free-range organic.
joe rogan
Yeah, that's the real food.
brendan burns
But people, it's like a disconnect.
They don't understand, like, oh man, you don't need to do that.
It's like, I'm not saying we didn't need to do it.
That's just what we did.
I mean, I grew up in an area where that's what I ate.
Like I said, my parents never bought meat.
jason hairston
The perception of hunting today is so screwed up.
joe rogan
It is, but it's also because of cities.
I mean, one of the things that's made us be able to be so comfortable and have air conditioning is technology and advancement.
But it's also allowed us to be completely disconnected from where food comes from.
And that's what allows people to stand up on these pedestals and point down at people that they think are doing something wrong when they're responsible for just as much death.
They're responsible for more suffering.
jason hairston
More suffering, exactly.
joe rogan
More suffering than hunters, for sure.
unidentified
Absolutely.
joe rogan
But just as much death, too.
unidentified
Totally.
joe rogan
And even people that are vegetarians, even people that think by eating vegetables and plants that they're doing no harm.
The amount of wildlife habitat displacement that takes place in just growing kale is ridiculous.
unidentified
Totally.
jason hairston
And all the pesticides and everything else that goes into it, it's mind-blowing.
joe rogan
Bees and fucking rodents and all the different death that is associated with combines and wide-scale grain when you're growing and harvesting grain.
There's so much death involved.
brendan burns
There is.
joe rogan
And there's no getting around that.
I mean, we are consumers in some sort of a weird way.
But to me, the purest pursuit of it Is what you're talking about.
Archery, hunting, in the backwoods, in the most difficult environments.
I mean, it is an unbelievably difficult pursuit that somehow or another gets lumped into this idea that it's a bunch of dumb people and they're cruel.
If you're dumb, you're not going to be successful doing that.
If you're lazy, you're not going to be successful.
jason hairston
You're just not.
Yeah, I mean, I've been, because of Kuyu, been in New York doing a bunch of media tours over the last year.
And to be interviewed by these people that live in a big city that have no...
The idea of what hunting is like or what it's about is really mind-blowing to me because it's been such a big part of my life and everyone I'm associated with and friends with typically hunts or understands hunting.
Their perception of it is so amazing to me that we would just kill an animal, cut its head off, and leave everything.
I don't know anybody that's ever done it.
It's completely illegal.
But that's what mainstream media has made out hunting to be.
And it's like a mission of mine now to change that perception.
joe rogan
And mine as well.
It's a lazy perception of it.
jason hairston
It's not real.
It doesn't happen.
Not for real hunting.
joe rogan
No.
jason hairston
It absolutely just never happens.
brendan burns
Yeah, I mean, like this New York Times guy, I was just like, yeah, it's, you know, I took him through like the wanton waste laws and all that.
And he was just like, he's like, wow, I mean, you legally have to take it.
Like, it's not something that's new.
You know, like, it's always been that way.
And there is this cool meat movement that's been going on.
Yeah.
You know, one thing is like, don't get it lost that, you know, guys in the 60s, 70s, all, you know, and since, you know, aside from market hunting back in the day, which isn't real hunting, it was just extermination for, but I mean, it's, you know, people hunt, and they consume what they eat, like anything else, just like eating, you know, bread or anything else.
I mean, you have, you know, it's like, you know, you got studs in your house, they came from a tree.
It's where they came from.
jason hairston
Yeah, exactly.
I always say if we want to fix the health problems in the United States, make everybody hunt.
joe rogan
The problem is there's not enough animals.
There's too many people and not enough animals.
jason hairston
No, I know, but it's like obesity, overweight, you know, poor diet.
joe rogan
Right.
jason hairston
Make them all hunters.
That all goes away.
joe rogan
It does all go away.
jason hairston
Because they have to live a lifestyle to actually harvest an animal.
joe rogan
Yeah.
jason hairston
To change everything.
And hunting, you know, I mean, God, it's been in our DNA for two million years.
joe rogan
Yeah.
jason hairston
And it's the last hundred that people have had an issue with it.
joe rogan
Not actually the last 50. Yeah, well, it's when you see things like the Cecil the lion thing, and then everybody gets up in arms about hunting, and it just becomes this really distorted version of what it actually is.
brendan burns
Yeah, but the stuff with Cecil, that's not even true.
I mean, he wasn't living full-time in the park.
There's a new thing that just came out in the hunting report about the whole background of it.
I mean, there's a lot more to it than that.
And it's all how it's said, too.
It's like...
Oh, the guy killed Cecil Lyon, who's this super old male who had been kicked out of the Pride, apparently, and the whole thing with his brothers and the family and all that stuff.
unidentified
Yeah, it's hilarious.
brendan burns
And at the end of the day, it's like, oh, you know, we shot him and beheaded him.
It's like, well, hey, that burger you got at McDonald's, guess what?
It died and got beheaded.
It's all how you word it.
You could also say it was processed.
I mean, like, just beheaded is just a horrible thing.
It's like, yeah, everything that gets killed and processed gets...
joe rogan
Beheaded but don't you think that part of the reason why people get upset about lions is because people generally don't eat lions So when someone says that someone goes and shoots a line like why would you shoot this beautiful rare majestic animal just so you could stick it on your wall and And just think you're a badass because you've got this thing that could kill you if you didn't have a weapon and you got it on your wall now Well, I mean, it comes down to, like, predators need to be controlled.
brendan burns
I mean, it's not one of those things that's pretty and people really love to hear that, but at the end of the day, it is true.
I mean, like, you know, you were just down where I grew up.
I grew up just north of the greater Yellowstone Elkhard, you know, between Gardner and Livingston.
That's where I grew up.
And when I was in high school, there was 19,000 elk in that herd.
You go down there in wintertime and see 1,500 bulls.
I mean, it was amazing.
And they're down to 2,000 to 3,000 now because of the reintroduction of the wolf.
You have to control predators.
Anywhere, wherever they're at.
It's insane to think that we don't exist and these houses and fences and highways and stuff are not there and that you can just turn something loose and just let it run its course.
People are even appalled by the natural core.
A young lion take over the pride and Cecil gets chomped and destroyed by two other younger lions that came in and got him.
People don't even like seeing that.
That's just how it happens.
joe rogan
It's just detachment.
Just detachment from the actual cycle of life.
brendan burns
It is.
joe rogan
Yeah.
And the other thing that's going on is that people love to broadcast how horrible...
The people are that hunt these things and how these lions are, they need to be preserved and so important.
Like Leonardo DiCaprio had something on his Instagram page the other day where it was like an anniversary of the death of Cecil and he was talking about how, you know, few of these animals that are left, they have to be protected.
Very conveniently ignored is the fact that Zimbabwe is going to kill 200 lions now because no one's going over there to hunt those lions.
jason hairston
I'm just going to talk about that.
joe rogan
So there's more of them, so they're decimating the ungulate population, so now they're going to kill them and make no money.
So they're going to lose out on millions of dollars in revenue.
brendan burns
What would you expect from a guy that got attacked by a CGI bear?
I mean, he doesn't live in reality anyway.
unidentified
A CGI bearer.
joe rogan
He probably didn't even write it.
He's probably doing coke and banging hookers and just called his assistant.
Hey man, put something eco on my page.
Yeah, CECL's anniversary.
brendan burns
Yeah, now they can't.
Now that's a ton of money they could generate to shoot those.
And I know a guy.
I mean, I know Booking.
I talk to him all the time.
There's guys.
Nobody will touch that with a 10-foot pole.
It's a great hunt.
It's a cool thing to go see.
They do need to be managed.
I mean, you know, like a lot of things.
It just is what it is.
joe rogan
It's very inconvenient when you look at the actual facts of hunting over there.
Even hunting, you know, just quote-unquote, for trophies.
That is where they get a massive amount of their revenue.
It feeds a lot of the people that are over there.
It makes a huge impact on their economy.
And a lot of people don't like that, but I urge people to watch the Louis Theroux documentary about his trip to Africa, where he spent several weeks in this African hunting camp.
And, you know, it's the same thing.
It was like a high fence operation where they had lions and they were throwing, like, calves over the fence to feed these lions.
And there's, like, two fences separating him from the lions.
And he got to see, like, in depth what's going on.
He's essentially saying that these animals, the only reason why they're here at all, like, massive amounts of them, is because they're worth something to people to come over.
And if it wasn't, they're like, this place is so poor and so crazy that these animals would have been wiped out.
And they were on the verge just a couple of decades ago before they introduced hunting.
So it's such a catch-22 because they have more animals than they've ever had before.
But the reason for that is because they're worth something to hunt.
jason hairston
Exactly.
They're an economic resource.
And because of that, they have value, so they're protected.
And there's money to protect them.
brendan burns
And people get put off by the fact that people enjoy the pursuit.
joe rogan
Yeah.
brendan burns
And it's one of those things.
I have a hard time explaining it to people.
You know, I mean, what makes a little kid who, when you're in the yard and there's a bird right there, like some kids, you know, just look at it and some kids want to chase that thing down.
And it's like 10,000 years where the genetics that say...
Two million, actually.
Yeah, you want to do it.
Like, this is something that is built in you want to do.
I mean, you felt that you didn't grow up hunting.
unidentified
Right.
brendan burns
And all of a sudden now you can't.
I mean, you think about it every day.
That's all you want to do, I'm sure.
joe rogan
Yeah.
brendan burns
And so to explain that to somebody that doesn't have that, It's really hard.
I mean, you know, especially while they're eating a hamburger from their pedestal, telling you how, you know, you shouldn't, you know, kill anything.
jason hairston
Yeah.
joe rogan
Well, I almost think, I mean, I don't think anybody should be forced to do anything, but I almost think that it would be good for everybody to have to kill something and eat it, if you do eat meat, just to experience it.
And, I mean, that's just killing something.
But to actually go out and hunt something down and kill it and eat it, I think would...
It would open up a lot of doors inside your mind, open up a lot of areas of perception, and give you this real understanding of what it means to consume life.
There's a lot to it.
It's a very complex thing that's going on when you're eating an animal.
jason hairston
A lot to it.
It's like you talked about that disconnect.
I mean, there is a massive disconnect.
joe rogan
Yeah, it's weird.
jason hairston
People think just because it's in a package at a grocery store or in a cellophane with a styrofoam thing underneath that it didn't come from an animal or something.
Yeah.
joe rogan
You should almost have to watch, even if you're not going to do it.
You should almost have to be there while they kill the cow and then string it up and then cut it up.
How many people have become vegetarians then?
jason hairston
Right?
Remember that whole cow thing that went on a couple years ago?
I think it was in a slaughterhouse down in Southern California and those cows are sick and they're falling over and they got video of it and it got out there about the processing of meat and all these people up in arms about it.
I'm like, that's always been that way.
joe rogan
Yeah.
jason hairston
And it just got public.
joe rogan
Right.
jason hairston
And people were appalled by it, but that's the reality of beef and industrial food complex versus the animals that we hunt.
We're going to have a great life.
Most of them, like the animals Brent and I hunt, which are the older ones, they've had a full life and they've had the opportunity to experience things in nature and reproduce and have what an animal's life should be like.
We're a cattle or any type of industrial type of food animal like chickens or cows or pigs.
It's like living in a concentration camp.
brendan burns
It depends on the situation too.
My wife's father has a big ranch in eastern Montana You know, raise and process all their own stuff and, you know, like people talk about, you know, like all the beef and meats, horrible and stuff.
Not where I come from.
I mean, they take really good care of those animals and it's very important and they don't go to the, you know, the giant stockyards and all.
It just depends.
It's all relative.
You got to look at everything as it is, you know.
Right.
You know, where did that come from?
At least you know where it's more connected.
joe rogan
Yeah, when people hear about grass-fed beef, one of the big complaints, they go, God, it's so expensive.
But yeah, it's not supposed to be that cheap to eat life.
unidentified
Yeah, exactly.
joe rogan
You know what I mean?
I mean, a steak can be so cheap, it's ridiculous.
You think about the amount of effort that has to go for you to get this $5 steak.
The amount of effort.
The animal has to grow, it has to be fed, it has to be taken care of, then it has to be slaughtered, cut up, packaged, processed, sent to stores, put on the shelves, and then you go and buy.
Like, look at the prices.
Like, oh my god, no shit.
jason hairston
Of course.
joe rogan
You could try doing it yourself and you would value it.
You would realize like, wow, this is actually a pretty good deal.
brendan burns
And all the process, it's not all the same either.
Like I said, I mean, there's lots of great ranchers that care about what they're doing and do it right and all that stuff.
Again, your lowest common denominator.
You get a place that's got 70 cows packed into one chute, and people are like, oh my god, we're up in arms about it.
It's like, well, that's not the norm on everything either.
joe rogan
I think it's good, though, that people are being aware of this, and I think it's good that people are up in arms, because I think there is something really disgusting about factory farming.
Undeniably disgusting.
And I think the education of people...
Getting to understand, like, yeah, this is a system that you're a part of.
Even, like, the really hardcore, radical animal activists that, you know, risk their lives and make these crazy fucking videos and get inside slaughterhouses and, you know, violate those ag-gag laws.
I salute them.
I salute them for getting that out there.
jason hairston
I do, too.
I mean, it shows the other side of it, the bad side of it.
People don't get to see it.
joe rogan
We shouldn't be shielded from the truth in any way, shape, or form.
And that's one of the things that's allowed this factory farm system to get so disgusting, is the fact that people haven't been able to have their input.
They haven't been able to see it and protest against it and say, like, hey, you shouldn't be treating living things like this.
jason hairston
Totally agree.
I mean, that story doesn't get told enough.
joe rogan
And I think the reasonable people who love animals and maybe they don't have any desire whatsoever to eat them, those are the people that I think respect the pursuit of hunting and respect the idea that, look, it's not something for everybody, but neither is marathon running, neither is weightlifting, neither is football, jiu-jitsu, anything difficult, wrestling.
This is not for everybody.
Everybody's not going to do a lot of things that are hard to do.
But if you want to procure meat, That's the best way to do it.
jason hairston
Couldn't agree more.
And everything that goes into it.
unidentified
Yeah.
jason hairston
That's what I love about it.
joe rogan
Well, I think it's important to spread that.
I think that's sort of getting out there as well.
There's this anti-meat movement and anti-animal cruelty movement.
And I respect that.
I understand where they're coming from.
brendan burns
Unless you're driving the Lexus with the leather seats.
unidentified
Yeah.
brendan burns
I mean, honestly, it's like, you know, you see it all the time, a guy wearing leather shoes and a leather belt, you know, talking about, you know, his impact and how little, you know, being vegan or whatever.
It's like, man, that's just, the hypocrisy is insane of people, you know, like living in a house, like how much is...
joe rogan
Animal byproduct from from everything you use and it's like well, yeah, but I just had a salad today It's like yeah, that's I mean 50 rabbits when they harvest it It made you feel good, but in reality you're just bullshitting yourself Yeah, but they don't even know they're bullshitting themselves if they if their Perception of what they're doing was accurate then they would have a good point But it's a it's an ignorance to what was actually involved.
brendan burns
Yeah, I don't believe in killing anything.
It's like Every time you get in your car, man, I mean, the most animal, the most life I've ever taken is every time I take a 500-mile road trip.
I mean, and I've got to wipe those things off my window.
I mean, people are like, oh, you can kill the shit out of bugs.
You know, fish or cool or whatever.
It's like, ooh, we've got eyelids involved.
Now it's getting weird.
It's like, well, where is it?
jason hairston
Yeah, exactly.
joe rogan
I used to live in Boulder, and I lived next to an ashram.
And the lady that ran the ashram, this Buddhist ashram, she used to poison the ants.
unidentified
Yeah.
joe rogan
And I said to her, I go, what are you doing?
I go, you poison the ants?
She was like, well, it's inconvenient.
We really don't like to do it, but they get in our kitchen.
I'm like, oh, shit.
jason hairston
Yeah, that's where you draw the line.
joe rogan
Boy, you guys are, this is some weird gray area you've been to.
You're a murderer later.
You're a mass murderer.
You've killed fucking thousands of beings just today.
But an ant's a weird one, because I've seen people, they'll see an ant on them, they'll squish it, and then they flick it on the ground in your house.
jason hairston
Totally.
joe rogan
It's so little, they don't care that it hits your kitchen floor.
jason hairston
Yeah, exactly.
joe rogan
But if it was a mouse, if someone in your house stomped a mouse in the middle of your kitchen, you'd be like, what the fuck, dude?
Like, Jesus Christ, because it makes more of a mess, and now you have to consider what's actually going on there.
jason hairston
Totally.
joe rogan
People are fucking weird.
jason hairston
They're weird.
joe rogan
Yeah, it's weird.
I mean, but that's not really what I wanted to bring you guys in on.
That's like a beaten to death subject on this podcast.
jason hairston
You didn't want to talk about ants?
joe rogan
No.
jason hairston
I love ants, by the way.
joe rogan
Do you?
Any big ant fan?
jason hairston
Yeah, yeah, they're cool.
I mean, wouldn't it be amazing to be able to pick shit up that was that much bigger than you and walk around with in your mouth?
joe rogan
Yeah.
Oh, yeah.
jason hairston
Impressive.
joe rogan
When you start talking about what they're capable of, yeah.
brendan burns
Isn't like an ant the size of a cat could be able to pick up a house?
joe rogan
Oh, yeah.
Yeah, and no free will whatsoever.
There's no decision making.
They just do...
Have you ever seen those ant death spirals?
jason hairston
No.
Got to check it out.
joe rogan
Jamie, pull something like that up.
The ants follow the pheromones of the queen.
I get it.
Yeah, I get it too.
When something goes wrong, like their scent gets screwed up or the queen dies or the queen gets removed but the scent's still there, the ants will circle.
They'll circle each other and spiral.
jason hairston
Seriously?
joe rogan
Yep.
Like a hurricane until they all die.
And you're talking about thousands of them.
unidentified
Really?
joe rogan
Yep.
And they'll keep circling.
No one knows what the fuck's going on.
jason hairston
That's the true power of pee right there.
joe rogan
Yeah.
I mean, look at this.
jason hairston
That's amazing.
joe rogan
And a few of them are going the wrong way.
They're like, oh, good news!
There's a few rebels.
jason hairston
That looks like the freeways in Southern California.
joe rogan
It looks like a hurricane.
jason hairston
It does.
joe rogan
I mean, it really does.
That's the eye of the storm in the center there.
And they're circling around, and they don't know what the fuck's going on.
jason hairston
So that's with a dead queen.
joe rogan
Yeah.
Well, it's either a dead queen.
I'm not exactly...
Jamie, see if you can find out the actual...
brendan burns
They can't really know.
joe rogan
No, they don't know.
They're following pheromones in some sort of a way.
But when they're doing this, I mean, this just shows that this being, these ants, have no...
You don't have to just find an actual explanation for it, not a video.
But when these animals are doing this, they don't have any free will.
They have this sort of directive.
This is what they do.
They make the nest.
They build a beehive.
They do this.
A friend of mine was Ben O'Brien.
You guys know Ben O'Brien?
He used to work for Peterson's hunting magazine.
I don't know if I did.
He was telling me about one of his friends had a queen bee somehow or another got stuck in their car, and this hive of bees followed them for 20 miles.
They followed the car for 20 miles because the bee was in the car.
Like, they don't have any, like, man, she's gone.
We gotta let her go.
unidentified
We can't!
joe rogan
We gotta push on!
unidentified
Yeah, exactly.
joe rogan
There's none of that.
Like, there's no free will.
unidentified
It's just what they do.
joe rogan
Yeah, there's no decision making.
It's just what they do.
brendan burns
They never give up.
joe rogan
No, it's a bizarre form of life.
And they have these really weird things that they do.
If you've seen, like, videos on different ant species where the females will chop the male's legs off.
I think, is that leafcutter ants that do that?
I forget which one.
But they chop, they take the male and they're going to breed with him, and they essentially cut his legs off so that he can't move, and then they carry him to wherever they want to fuck him, and then they take him and breed with him.
jason hairston
I've met a couple girls like that before.
brendan burns
It's not a bad way to go about it.
joe rogan
I'm like, you can take my legs off.
Lying there.
A stub.
All these chicks just pull cum out of you.
And again, no thought process.
There's no meeting.
They don't have a board where they sit down and decide how to do this with the male.
They just go about the way they've always done it.
jason hairston
What a trip, huh?
joe rogan
Yeah, here we go.
How to make ants commit suicide.
You can make it happen.
You can make it happen?
jamie vernon
Yeah, it's just like you can force them into a potted plant, and they'll just start following each other, and next thing you know, they're all dead.
jason hairston
We should bring that in on the show.
We could put one right here.
joe rogan
It'd be rude.
People would be angry.
They'd protest.
jason hairston
Yeah, right?
That's cruel.
joe rogan
But that's the thing, like, a certain amount of death is okay.
I mean, every time you wash your body, you're killing flora.
You're killing living organisms that are on the surface of your skin.
There's no getting around it.
And there's no way to live a life where you're not killing other life.
There's this constant cycle that's going on in some sort of a weird way that most of us are detached from.
jason hairston
The way it's always been.
joe rogan
Yeah.
brendan burns
It's bizarre not to be in touch with it or just to deny it.
Like, I mean, like, no, I'm not doing that.
Hey, man.
I mean, and there are a few people that, you know, try as hard as they can and all that.
But most people, like, they always give up, though.
They love the idea.
joe rogan
Yeah.
brendan burns
But, you know, implementation...
This is where it gets complicated.
joe rogan
So I think there's also a problem with entertainment, like the anthropomorphizing of animals and Disney movies and things along those lines.
So when you think of an animal, you think of this big, furry, lovable thing.
You don't think of this...
What an elk is is essentially a warrior.
It's this living warrior that has weapons grown out of its head, and they run around and they kill each other.
When I was at Tejon Ranch, you've been to that place, they found this huge 390-class bull dead.
That had been stabbed by another bull.
He just ran them through.
He was lying there dead on the side of the mountain with holes in his body from the other bull.
Just fucking head-butted him to death.
brendan burns
I'm going through it right now.
I got a four-year-old son and he watched this little show called The Lion Guard which is like in all these animals Get together and they're all friends and we started watching he would ask questions and stuff and and now I'm like we watch you know if you want to watch the Lion Guard that's fine and but I've explained to him like the cheetah and the lion and the hippo they don't get along they're not buddies and we watched Discovery Channel and he watches you know like the day we just watched the wildebeest a couple days ago which the wildebeest getting eaten by the by the crocodile and he was just like Whoa!
You know, it's like, and now, like, when it comes up, he's like, well, that's just pretend, but I want to watch that.
And it's like, that's fine as long as we know, you know, that's not really how it goes.
You know, we'll go to Discovery Channel and watch, you know, Killers on the Savannah, and, you know, it's like, wow, you know, the lion doesn't get along with anybody.
He eats everybody.
And, you know, I don't want my kid...
To think that, you know, well, it's just a big peaceful thing and they're all this big symbiotic relationship and they all love each other.
No, man.
That ain't what's going on.
joe rogan
Yeah, it's weird the way we've chosen to distort these animals.
Like polar bears.
Like there was a picture that was going on on Instagram.
A lot of people were posting up of this enormous polar bear walking around with a cub's head in its mouth.
brendan burns
Everyday occurrence.
joe rogan
They're cannibals.
100% of the males are cannibals.
And most people have no idea of this.
So they think of a polar bear like a Klondike bar or a Coca-Cola salesperson.
Yeah, there's the photo that's been going on.
And this is just food for them.
unidentified
Absolutely.
brendan burns
I mean, in a polar bear, he's not an omnivore.
joe rogan
No, 100% carnivore.
brendan burns
He eats people.
He eats whatever he can get a hold of.
joe rogan
Yeah, I mean, that's all they eat is meat.
They're not like a black bear or any other bear that can eat anything.
All they eat is flesh.
That's it.
brendan burns
That bear at the zoo is eating meat.
joe rogan
Yeah.
brendan burns
They don't let you see it, but the polar bear at the zoo, just hammering away at it.
joe rogan
Yeah, that's...
That's one of the darker things about the zoo, too, is we take them away from their actual purpose.
I think if you're going to have a zoo, it should be like, you should have animals that...
Have you ever seen that zoo in Iraq that they had?
Before we invaded Iraq, they had zoos where they used to just let, like, a goat loose.
And then they would open up the gate and let the lions come out and jack the goat.
And there's videos.
Soldiers took videos of these things.
And people were, like, aghast.
Like, I don't understand why you think you should be able to keep a lion, but don't let a lion be a lion.
Like, you're gonna do all the killing for...
How is...
Are you giving him some fake meat?
No, you're giving him real meat.
Okay, so something had to die in order to get...
But you don't want him to do it?
Why don't you want him to do it?
Like, what the fuck are you doing?
What is a zoo?
jason hairston
Trust me, the lion wants to hunt.
joe rogan
That's what they live for.
Here's the video.
So they have these goats.
And these goats are just wandering around.
They have no idea.
They let them loose.
And then they open up the gate.
And when they open up the gate, the lions, apparently, they do this all the time.
So they're hip to what's going to go on.
brendan burns
They're stretched out and ready to go.
joe rogan
Oh, yeah.
brendan burns
They're warmed up.
joe rogan
They've been doing sprints.
jason hairston
They don't want to pull a hammy when they get the goat.
joe rogan
So they open up the gate.
And as soon as they open up the gate, it is just on like Donkey Kong.
brendan burns
I bet they got walkout music and everything.
They were just ready.
joe rogan
This queen is playing.
unidentified
We will, we will rock you.
joe rogan
Here it goes.
Boom!
They open up the gate.
unidentified
I like that zoo.
brendan burns
It's not that weird to be fascinated by that and for those guys to look at that and go, wow, that's lions being lions.
They're going to eat today one way or the other.
joe rogan
And here's another interesting thing.
It's interesting for us to watch.
If we're watching and we're going, whoa!
And we're laughing, oh my god.
But if we were there and we're laughing, then people get upset.
There's an instinct to listen to those guys laughing while it's happening because they're filming it right through the fence and go, wow, a bunch of assholes laughing at death.
But meanwhile, it's okay to laugh at it if it's on a YouTube video.
brendan burns
Totally.
It's okay to throw a bug in a tank and watch a fish eat it.
It's like, ooh, cool.
But it's like a goat and a lion.
It's like, whoa, that's getting weird.
jason hairston
Well, it's like watching a fight.
joe rogan
Yeah.
jason hairston
I mean, we want to see the guy get knocked out.
The next step is death.
joe rogan
Right, it is.
jason hairston
So take it as close as possible.
joe rogan
Oh, yeah.
jason hairston
I mean, we find thrill in that.
joe rogan
Well, the guy chokes the guy out and he steps off of him and he's totally unconscious.
The only difference between that and death is time.
The amount of time he holds the choke.
It really is, right?
That's it.
brendan burns
That's it.
joe rogan
Keep that choke on for another minute.
That guy's dead.
jason hairston
Yep.
joe rogan
Or not even a minute.
jason hairston
And we get millions of people who want to watch it.
joe rogan
Yeah.
But at least they make a decision.
They both make a decision.
They're both going to enter into this.
And it's an extreme form of a competition with dire physical consequences.
And that's why it's so exciting to watch.
I mean, I think the parallels when you're watching something like that is a little different.
Yeah, a little different.
But still, it's a detachment thing.
jason hairston
It is.
joe rogan
Yeah.
Well, you know, watch a movie.
You can watch a movie where 10 people get shot and they get punched and kicked and everybody gets their ass kicked.
But if they fuck, if they're naked, they start to go, what are you showing me?
Like, what is this?
Like, people are weird.
We're real weird.
jason hairston
They like to draw the line on certain things for whatever reasons.
joe rogan
No, it doesn't make any sense whatsoever.
jason hairston
No, it doesn't.
It doesn't.
brendan burns
That's why with the hunting thing, you can't win it all.
unidentified
No.
brendan burns
I mean, you do as good a job as you can at putting forward an educated...
You know, opinion of why, what we do and, and, and at the same time being, you know, where I'm unapologetic about it too.
It's not like somebody, there's not a conversation that could convince me that what I'm doing isn't what I was meant to do.
You know, when it comes to hunting, I mean, you, you, you, you know, you put forward that, you know, we try and tell people about it and educate people as to what it is and people are going to feel how they're going to feel.
But at the end of the day, I mean, nothing's going to change with us either.
joe rogan
How did you go from being a guy who's obsessed with being the best hunter you could possibly be and wanting to be the best hunter in the world?
How did you go from that to working for a Sitka, an apparel company, a hunting company, and then going to Kuyu?
brendan burns
Well, after I killed that big elk, I started writing some stories.
And like I told you, I really...
You know, there's a lot of guys that get something, have a great stroke and luck in life, and all of a sudden they kill one big thing, or they win one small lottery or whatever, and you never hear from again.
And that was like, you know, growing up being a hunter, like, to kill this huge elk was, yeah, I was just, I mean, right place at the right time.
An amazing thing for me, but I was, at the time, super conscious that I don't want to be a one-hit wonder.
I mean, I want to do it more.
I want to be really good at what I'm doing.
I mean, like I grew up reading hunting books and like the best hunters in the world.
I want to, I want to, I want to defend his title.
Yeah, exactly.
I want to keep the strap after every year, you know, and so, um, I just, you know, put the work in and then I was doing some writing.
I was at a trade show when I met him and I didn't work at Sitka.
I was the first, uh, they had an athlete team and one of the first ones for first year, not really an athlete team.
Yeah, whatever it was.
joe rogan
Pro staff, we were talking about that on the phone.
It's a weird term today because you can sort of buy a hat that says pro staff.
brendan burns
Oh yeah, the franchise is completely dead.
Like I said, pro staff with everything.
When you can buy a hat that says it, it's dead.
It means nothing.
Back in the day it was.
unidentified
It was.
brendan burns
Back when print media, at one point in time it meant you were vouching for our product because you used it.
jason hairston
And you earned the right to vouch for it.
brendan burns
Yeah.
jason hairston
You had the photos, you had the accomplishments, you earned the rights.
Not so much today.
brendan burns
You have the credibility to say this is good stuff or not, and not because you did social media reps, but because you actually had been out there using it.
jason hairston
And killed big stuff and had the track record.
brendan burns
So I met him at trade show, and like I said, every now and again in life you have something that's just right place at the right time, and I had killed that big elk, and it kind of was getting known, and I met him in the booth, and he's like, you're that kid that killed that big elk.
jason hairston
It looked exactly the same.
It still does.
brendan burns
Yeah, and so we hit it off and I started helping him test and gear and shot a commercial for him down and stuff and we just became really good friends and then when the whole deal went down in Sitka, he, you know, it's like when your guy, you know, your guy is, you know, There and is leaving, you know, you have a choice.
You can either go with your guy or you can, you know, stay with whatever the best thing you think is to do.
And I was like, man, whatever you got going on next, let me know.
I'm down.
joe rogan
What did you think about this pursuit that he's on to create the most finely engineered, like to the extreme products, like what he's doing?
brendan burns
It's fine.
I mean, he's hit everything on the head that he told me.
I mean, we flew down.
We went to a...
I flew down like...
I don't want to say it was like in November or something, the year before he's...
Kuyu was already started, but beforehand, he basically is like Nostradamus in hindsight.
I mean, he's like, listen, he breaks out this.
I'll never forget, he had this briefcase, and he pulled this thing out, and it was a carbon fiber frame.
And he's like, this is the backpack we're coming out with, and the whole business model and all that.
And it's like, I'm not the smartest guy in the world, but when I meet a really smart dude that's got a really good idea, you know, I'm not that dumb.
unidentified
I'm like, wow.
joe rogan
He's smart enough to recognize smart people.
brendan burns
Yeah, I was like, man, I don't...
Yeah, I mean, when you see something and you go, dude, I want to know more about that, and that seems like it's going to fix a problem.
And just, you know, the knowledge of what he knew about everything.
And, you know, we were buddies, and it's like, dude, why wouldn't you want to go...
Work at a company where you're going to be able to hunt as much as you want.
You're testing gear and truly living the dream and not just saying it, living the dream.
You wake up every day and you like what you're doing.
It's been awesome.
He said, basically, I'm looking for somebody to run this part of it.
He's like, you'd be perfect.
I'm like, well...
Perfect.
joe rogan
Well, I think people like you are attracted to the pursuit of excellence.
brendan burns
Yeah.
joe rogan
And when you see the pursuit of excellence in another form, you go, well, there it is.
Like, that's how it is with me when I started seeing your company, and I see a company that's trying to, like, deeply and seriously engineer something.
I geek out on shit that I'm not even interested in buying.
Like, if someone's making the craziest grandfather clock in the world, and I see this guy that's engineering these things so it's accurate to, like, one 18th of one second over 20 years, I'm like, oh, What's going on in this dude's brain that makes him want to make this unbelievable grandfather clock?
I'm fascinated by pursuit.
When someone's trying to do something better than the people that have done before it, I'm fascinated by that.
So you must have seen that for a guy like you.
brendan burns
And I know what I like, and I know when I see a good idea.
The one thing is, I'm not...
I wouldn't say I'm necessarily the best at doing like super intricate things or knowing exactly how to get there but when you see somebody that knows how to get there and like it'd be a good combination and you can you know assist in that and somebody that when they're headed on the on the right direction it's like yeah I'm down with that and and then you know I have my input on what what we do but you know at the end of the day it's you know a lot of it is you know and how he goes about stuff it's cool to watch I mean it's like it it's I always tell people like at what we do is It's
exactly what you think it is.
You step in the room and it's like, oh yeah, this is some other guy's stuff.
We're going to knock this out.
That's not going on.
joe rogan
But that does happen in some companies.
You were pointing that out.
jason hairston
All the time.
joe rogan
That's disturbing to me.
When you look at the future of this, How far can you keep pushing this?
I mean, this is a fairly new thing that people have been ridiculously engineering hunting and outdoor equipment, and it obviously exists in the mountaineering world and the REIs.
Every year, they're trying to come up with better and better stuff.
But how far can that go?
Is there a point where you're going to have it done?
Like, this is the best backpack anybody could ever possibly make.
These are the best clothes.
Is there a point where that ends?
jason hairston
You know, today, innovation's happening faster than it ever has.
And with this business model, we can implement those innovations quickly, and we're always looking for the next greatest thing.
I always am.
I mean, I search the globe on a continuous basis for what's new, what's next, align myself with the innovation leaders for every single category, whether it's marina wool, whether it's leathers, or whether it's For our gloves or whether it's carbon fiber for our packs.
We had our designer down at Stanford meet with a carbon fiber scientist down there that's working on some leading edge technologies around carbon fiber that won't even get to market for a few years.
We're that interested in seeing what's next.
Because we can implement it.
Because we have no price restrictions.
For us, it's a never-ending pursuit.
And there's always new ways to make things.
And that's why I tag the line for the business of Ultralight.
Because if I can find a way to shave an ounce or a gram, There's a reason to redo that product.
There's a reason to reinvent that product because that makes a difference.
And that was my focus with this is that Toray's technology and how they make their yarn, carbon fiber, it all led to ultralight.
And ultralight means performance in the mountains.
And so my goal is to get our weights continuously to come down as far as our product without giving up performance.
And that's through using really innovative technologies and designs that are all focused around that.
And, I mean, from where we started to where we are now, I mean, we've taken pounds and pounds of weight out of people's kits and packs and seen the results, and it's been amazing to watch people that normally would walk into the mountains with a 70-pound pack, now leaving with a 40-pound pack and coming back and saying, made all the difference in the world.
I can hunt now.
And I thought I was done because of pack weight.
joe rogan
Now, have you guys thought about implementing any sort of workout routines or diet routines or things like that on your website and sort of shaping people's ideas about getting your body prepared?
jason hairston
I'd like to do more of that.
I really would.
We've started developing our Mountain Fit line that'll come out next year.
So using all of our fabric innovations into a performance fitness line for our customers because they're all training for hunts.
And I have wanted to step in and help people get fit, nutrition, supplements, and bring that to our customers as well.
We just haven't gotten there yet.
But I think it's absolutely something I know I want to do because I live it and breathe it every day just haven't done it yet.
joe rogan
Don't you think that's also another aspect that people don't realize like how much physical requirement is necessary in order to hunt?
Like especially mountain hunting, elk hunting, you're going in the mountains of Montana, you're at fucking 9000 plus elevation.
It's unbelievably difficult on the body and I think most people don't realize how much physical preparation is involved.
Especially you two guys.
You're a former wrestler.
You're a former football player.
You guys have athletic backgrounds.
You know how physically demanding this is.
brendan burns
The hardest things I've ever done have been hunting, without a doubt.
It's hard to say there's stuff that's tougher than college wrestling practices.
You push it to the limit, especially on some of these long expedition hunts.
I spent 24 days backpacking in the Bob Marshall last year to find a sheep, to find one ram.
It's like...
Until you've actually done that, I'm talking like it's not just, you know, how far or how long, but it's sustained.
It's at a sustained high level of focus also, which, you know, like you can grind away at stuff and you can, you know, just go and go and go.
But I mean, again, when we get, we don't just go from A to B, we have to be You know, you have to be on point in the mountains, too.
I mean, you have to be sharp.
joe rogan
You have to be ready to execute when the moment comes.
You can't be just sort of trotting along like a zombie.
brendan burns
Yeah, I mean, when you get up early in the morning, if you're not glassing every single time with the same enthusiasm and the same, whether it's your grid system or whatever, you have to be as intense on day one as you do on the last day because you could miss what you're looking for.
You can't let up.
That's the beauty of it.
I mean, physically fit, I mean, there's lots of different stuff.
He's got his whole training regimen and everybody's different, but whether it's yoga or cardio and how much you're eating, it never ends.
There is no magic bullet.
You're always breaking it down and doing a new puzzle.
Yeah, I do every year.
joe rogan
Yeah, and everyone has different physical requirements.
There's some people that are older, and you're just trying to kind of maintain the best possible shape that they can get in.
There's some guys that are younger.
We're trying to get them into ultimate fitness.
When you're training and you're doing all these backpack things, you say you're carrying weight.
Are you using weight plates?
What are you carrying around in a backpack?
jason hairston
We have these sand bags that are set up for putting over the booms in our video room, is now what I use.
You can buy them in 20 pounds, 25 pounds, 30 pounds.
Increments and that's what I put in my pack to train with and so like right now as we're rolling and we're about 45 days away from a sheep hunt in the Yukon I'm really stepping up my weight so I'm training with a 90 pound pack now and I'll do a two or three hour hike 1500 to 2000 vertical feet and now I'm doing it in the middle of the day with the heat we're having because it adds another mental toughness factor to it plus as you know It adds a whole other level of fitness too when you're training in the heat.
So my goal is to try to train in situations with weight and conditions that are harder than what I'll experience in the hunt.
Just for the mental strength as much as it is the physical part of it.
Because you get beat down on day three or day four and you just...
I see a lot of guys just fold in the towel and say, I've had it.
I want to go home.
joe rogan
Right.
Just physically they don't have anything left.
jason hairston
Nothing left, right?
So there's a mental side of it too that's a big part of it that gives me confidence when I'm going on these trips.
unidentified
Because it's...
jason hairston
I mean, they're freaking grinders.
I mean, I've had hunts where we walk for three freaking straight days with 70-pound packs before you even start hunting.
That's just to get into the area from the time you wake up until the time you go to bed.
And that can, you know, most people can make the sat phone call and get picked up and taken out.
And we hear about it all the time from clients and customers.
So we try to help them get prepared, lower that weight so that doesn't happen to them.
joe rogan
When you're doing something like that and you're preparing for something like that, do you start off with 20 pounds?
How do you do that?
And how would you advise someone?
Say if there's someone listening right now that says, hey, I'm going to go on a hunt this winter or this fall, and I need to really get physically prepared, but I don't want to blow it all out in one shot.
jason hairston
Yeah, you definitely want to build up to it.
And because I don't stop training.
I come out of hunting, I go right back into my training.
But for a lot of guys that are just getting into it, ease into it, right?
I mean, you want to, like you said, start with 20 pounds and build yourself up over time because the last thing you want to do is go into hunt and hurt.
I've done that before.
I've overtrained or done too much going into hunt.
And you have to be careful, especially as you age.
I tend to get tendonitis and joint pain more than I ever have.
And so it's managing your body through that process and having something left when you leave.
But being fit enough and having your feet in good enough shape and your boots broken.
I mean, there's a lot to it besides just the cardio part of it that goes into the hunt.
joe rogan
Yeah, I think people would benefit from seeing if you could make a blog on how you do it or outline how you start off and how someone would build into it and maybe consult with someone who's an expert trainer and figure out what's the best way to get people prepared to develop an actual workout for pack hunting.
Even hiking.
Any sort of thing where you're walking uphill in the mountains with weight on your back.
It's like, boy, that is an unbelievably difficult thing to do all day, every day, for several days at a time.
jason hairston
And it's just a different biomechanical movement.
I used to trail run a ton before I hunted, and that was enough.
And as I've gotten older, I've realized that I need to train more specifically for hunts.
And that's carrying a pack with weight.
And it hits different muscle groups, as you've felt.
It gets more up in your hips and more in your glutes, and it hits a whole different muscle group than trail running does or that weight training does or training on an elliptical stairmaster or whatever that is.
There's no substitute for spending time in a pack with weight.
There just isn't.
joe rogan
No, there's no substitute.
It's so different than anything else.
It's so exhausting.
jason hairston
It is.
And it hits a whole different muscle group.
And your heart and lungs may be in shape, but those muscles aren't, and it taxes you.
joe rogan
Yeah.
As much as I lift weights and work out and kettlebells and all this stuff, I packed 100 pounds for like three quarters of a mile in the fall, and I was fucking dead.
When it was over, I was like, oh my god.
I can imagine 70 pounds on my back for three days at a time, walking all day.
jason hairston
Just to start hunting.
joe rogan
Yeah, I'm not in good enough shape for that.
So with someone listening to this, is there a resource?
Is there any sort of a website they can go to that can give them some good workouts for something to get prepared for?
Something like this?
jason hairston
There isn't one specific to what we're doing.
And I think it's a great idea that you have is really laying that out.
I mean, we talk about all the time.
We take all this for freaking granted.
We've grown up doing it, right?
These spreadsheets, people are like, oh my god, that's so amazing.
unidentified
You can do that.
jason hairston
I'm like, I've always done it.
How in the hell else do you know what your pack's going to weigh?
And that you're not overpacking.
And that you have exactly what you need and how much you need of it.
We break it down to like calories per ounce and ounces per day.
As far as our food, we bring...
I mean, I go on a sheep hunt.
I don't rely on the outfitter to pack for me.
I bring all my own food.
And it's all weighed out.
It's all calculated out to the exact calorie per day I'm going to eat.
joe rogan
What kind of food do you bring?
jason hairston
A lot of whole foods now.
I used to bring lots of bars and Clif Bars and Power Bars.
Now it's real food.
And Brendan and I have both gotten into that.
Nuts and whole grains and...
Getting away from dehydrated meals so much, to have high sodium, not a lot of nutritional value, and really trying to focus on bringing breads and peanut butters and cheeses and things that will stick with you versus high sugars and quick burns.
joe rogan
Right.
When you have dehydrated food, how nutritious is that stuff?
jason hairston
I don't think it's quite very nutritious.
I think it's calories.
If you really look at their calories, they're not that many calories per ounce.
They're light, and some of them have higher calories per ounces than others, but I mean, Brendan's come up with a really good recipe with peanut butter and some noodles and stuff.
You can get really creative with it.
brendan burns
I've been kind of building my own stuff.
It wasn't my idea exactly, but I've modified it a bit.
And a couple things, ramen and peanut butter and fats and jerky and stuff, all that's dehydrated.
It weighs about the same and has double the calories.
This is what I do a lot.
It's advising people that are going on a big hunt.
Start today.
Don't put it off.
Don't get a plan.
Get a pack on.
Go for a hike.
Start working out right now.
Get all your gear in order.
At the end of the day, it's going to be a grind.
You're not going to be full the whole time.
You're not going to have all the energy you need.
That's the beauty of it.
You can train all you want to do.
At the end of the day, you're going to be working on the deficit.
You need to be sharp.
And you're just going to have to grind through it.
You have to be tough.
You know, that's the beauty of it.
You can't be a wimp and do this.
joe rogan
So how do you figure out how much peanut butter to bring?
jason hairston
Well, you can't bring enough, right?
So you're going to burn what?
I mean, 1,000, 2,000 calories an hour when you're carrying heavyweight at altitude?
joe rogan
Is it really that much?
jason hairston
Yeah.
joe rogan
2,000 calories an hour?
jason hairston
You'll do 1,000 calories on a treadmill an hour.
joe rogan
But is that even possible?
2,000 calories an hour if you're hiking for 12 hours?
jason hairston
At altitude with weight?
It's possible.
That's why you lose a pound a day, two pounds a day on these hunts if you're not in total shape going in.
joe rogan
Which is your body just burning off way more than you're taking in.
jason hairston
Yeah, you're going to be a calorie deficit no matter what.
joe rogan
And that also puts you at a mental deficit.
brendan burns
Totally does.
joe rogan
Makes you mentally exhausted when your body starts using all its resources.
jason hairston
Take part of it.
joe rogan
Yeah.
brendan burns
The same feeling you get cutting weight you get on a huge trip when you're running out of food.
You're way back in there and it's just like you just got to dig deep.
Like how do you show up for practice when you're cutting weight?
You just got to do it.
You just got to dig deep and your body responds.
The cool thing is your body responds.
It will eat what it needs to eat and you just keep going.
The beauty of it, it's never easy.
It's going to be tough.
joe rogan
That's one of the things that's so exciting about it.
It is this unbelievably difficult Huge test, man.
Now, if you're going, like, explain to me a hunt.
Like, say if you're going to go on, like, a mountain goat hunt or a sheep hunt, where you know you're going to go into very difficult terrain, and you have X amount of days, how do you pack for that?
As far as food?
Yeah.
jason hairston
Two pounds a day.
joe rogan
Two pounds of food per day.
jason hairston
Yep, and then you want to be ranging between 100 to 120 calories per ounce on your food choices.
That's how I break it down.
joe rogan
Do you concentrate on vitamins?
jason hairston
I do.
Yeah, I'll bring supplements.
I'll bring whether it's electrolyte replacement tablets or vitamins and that type of stuff.
And then the other part of it is just whole foods, making sure we max out that calories per ounce, high fat content.
And then the other thing I try to tell people is try it when you're not hunting.
brendan burns
Totally.
You have to.
jason hairston
If you don't like it, you're going to hate it on the mountain.
Like, one year about these new pro bars.
Have you tried a pro bar?
joe rogan
Yeah, I got those.
jason hairston
They're kind of nasty after a while.
I mean, there's a lot to it.
There's nuts and grains.
Yeah, they're very filling and they're very big and dense, but try eating one for 10 days or three of them.
A day for 10 days.
At the end of it, you don't even want to eat it.
And so I believe now, for me at least, and what I recommend to our customers is bring food you like now that you love and focus on that stuff versus trying to get crazy on something new you haven't tried and thinking, okay, I'll go to REI and buy all these different type of exotic bars and that'll be my food source.
joe rogan
Dude, before I was on a ketogenic diet, I was eating like 10 of those Pro Bars a day, so I don't know what you're talking about.
Those peanut butter and chocolate ones?
I fucking love those things, man.
Jamie loves them too, right?
unidentified
Not even all the time, they're crazy.
jason hairston
I lived on them for 14 days in the mountains.
If I ate another one, I'd throw up.
joe rogan
Well, you know that expression, find me the best looking woman somewhere where there's a guy who's tired of fucking her.
jason hairston
Yeah, exactly.
unidentified
Totally.
brendan burns
Yeah, I mean, a lot of it with the food is you got to try it out early.
You got to try it beforehand.
I mean, I tell people, like, if you've never eaten Mountain House, I mean, it is.
It's like second nature to us.
I mean, we've eaten so much of that shit that it's like...
I mean, I got...
joe rogan
Tell people Mountain House is dehydrated.
brendan burns
Yeah, dehydrated food.
joe rogan
Is it freeze-dried or dehydrated?
brendan burns
Freeze-dried, yeah.
Whether it's Mountain House or...
I mean, there's a million kinds of it, but I've gotten to where, like, I can only eat a certain...
Some of them function better for me.
Like, I don't like any of the red sauce.
I don't like...
jason hairston
Don't ever eat Chili Mac, by the way.
joe rogan
Why?
jason hairston
Just try it once.
joe rogan
Goes right through you?
jason hairston
Yeah, your buddy...
Anyone you're hunting with is going to be bummed you ate it.
Or if you've got somebody you're hunting with you don't like, feed them Chili Mac.
Not a lot of hang time.
brendan burns
If you've never done it before and, you know, all of a sudden you go on this great big trip and you're stressed, you know, you're traveling and all this stuff and all of a sudden, you know, it's like throwing diesel into an unleaded car.
I mean, if you've never ran on that before, you don't really know how you're going to run on it.
That's why you've got to go do it.
joe rogan
Right.
brendan burns
You know, and a lot of people, you know, it freaks them out, you know, That's the thing, leaving the outfitter.
jason hairston
Because you on a sheep hunt, they'll provide the food.
joe rogan
Right.
jason hairston
But shit, you don't know what they're going to give you.
They don't know what you're going to like.
They always overpack you.
I mean, the food bags they'll hand you will be 40 pounds for 10 days when you really need 20 pounds.
Because they don't know.
The last thing you want is a client that doesn't like what they have to eat.
Or runs out of food.
And so this is all part of it.
And then part of it, you may not like what they provide you.
brendan burns
The ketogenic thing is super interesting.
And I'm messing around with that, actually, as we speak.
Because the thought of being able to go for 10 days with sustained energy while you're burning your own fat versus...
I mean, that is like...
I would say that's cutting edge.
I'm messing around with that right now.
That's why I got the MCT oil and all that stuff.
I'm going to try that this fall to see.
Because I've been in places...
And it's kind of funny.
I've had times where...
You run out of food or you have so little food that I think your body has switched over to where it's just straight.
unidentified
Most certainly.
jason hairston
Absolutely.
brendan burns
And then you feel fine.
It just goes away.
joe rogan
Well, hunger goes away in some sort of a weird way.
And there's also a bunch of different people that are involved in this now that are coming up with snacks and different foods that you could take with you.
That's one of the reasons why I wanted to ask you guys what you're carrying around.
But once your body's into ketosis, then you just need high-fat, high-fat Fat content foods, and you've got to figure out how to keep them okay, or keep them from going bad while you're out there in the mountain.
But almond butter, things along those lines.
jason hairston
Yeah, we're bringing a lot more of that than powder bars.
joe rogan
Yeah, and peanut butter, the problem with peanut butter is most peanut butter you're going to get is going to be loaded up with sugar.
You're going to get the insulin spikes, you're going to get the crashes.
When you're talking about 20 pounds of food, that doesn't seem like a lot.
If you tell me 20 pounds of food for how many days?
jason hairston
For ten days.
Two pounds of food a day.
joe rogan
I'm fucking panicking already.
I'm panicking.
I'm starving.
I'm gonna starve.
brendan burns
You gotta ration it out.
joe rogan
I eat too much.
brendan burns
You gotta ration it out.
joe rogan
Yeah.
brendan burns
And I mean, it's not like you're sitting around like, oh man, I'm ready to get something to eat.
I mean, you're doing stuff.
You're glassing it.
jason hairston
Bottom line is you're hungry, too.
brendan burns
It's like going on a diet.
It's basically you're in the mountains, but you're meal prepped.
There's your little meal.
It's like these guys that are slimming down to be on these competitions.
That's all you get.
joe rogan
Do you have them broken down to packets?
jason hairston
I have them broken down per day.
So I have a Ziploc bag with my day.
joe rogan
And how big is it?
What does it look like?
jason hairston
It's about this big.
I mean, it's not very big.
joe rogan
That's so crazy.
jason hairston
And then, you know, every day is broken down exactly that way.
So what's nice about it is you get back and now you're exhausted.
You take your empty bag out that you ate all day.
That goes in the garbage.
And then you pull your new one out of your...
Food bag and dump it in your pack.
joe rogan
So there's no guesswork?
jason hairston
None.
Can't be.
joe rogan
And are you eating this stuff, like he's talking about, before you go out there?
Are you trying to live off that for a few days?
jason hairston
I try everything year-round.
So if something new comes out or we learn about something new, I'm trying it during my training.
I'm trying it in the off-season to make sure I'm going to like it.
joe rogan
Have you ever...
There's a new product that's out that this friend of mine has put out.
It's called Fat Fudge.
Have you heard of this?
No.
It's...
See, pull up...
I think it's phatfudge.com, I think, is the website where she sells it.
Or it might be paleochef.com.
But she's created this, it's like a snack.
It's very nutrient dense.
It's a fudge that has MCT oil in it.
Very low sugar.
I think it's got like a little bit of honey in it.
But they come in these small individual packets.
Dude, I fucking live on this stuff.
unidentified
I gotta try that.
joe rogan
It's fantastic.
jason hairston
But that's the type of stuff that is so powerful in the mountains.
joe rogan
Yeah, because it's a small packet.
You just rip the top off it, shove it in your mouth, and chew it down.
And you can see what all the ingredients are.
It's ketogenic, and it's got cacao, it's got turmeric, cinnamon, sea salt, maca, honey, grass-fed butter, It's all like super, super good stuff.
But it's, you know, a lot of calories for like a little tiny thing, but very nutrient dense.
And for someone who's trying to burn off nothing but fats, it's a good way to go.
jason hairston
It is.
Yeah, the concept of burning fat versus using sugars was introduced to me.
We're doing some VO2 max testing in weight.
With our packs on at a UC Davis performance lab.
And that guy trained, worked with US cycling team.
And they were talking about this movement into burning fat versus using gel shots and sugars.
And I've started to, in our diets and what we bring, that's been our focus.
And this made a really big difference.
joe rogan
It's made a big difference with me.
It's made a big difference to a lot of UFC fighters.
Misha Tate switched over to a ketogenic diet before she won the title.
Brian Carraway, her boyfriend, he's on it too.
He said weight cutting is way easier.
His performance levels are higher.
And one of the things that I'm finding with myself and with a lot of my friends who've gone on it is your testosterone goes up, noticeably.
And some guys, it's going up by double.
jason hairston
Really?
joe rogan
It's because the precursors for testosterone, it's all about fats.
It's all about your body turns fats, saturated fats and cholesterol, all that stuff that you're eating from healthy fats turns that into hormones.
That's like what it needs.
And it's one of the big problems with going on high carb, low fat diets is that your body has a difficult time creating hormones through that.
jason hairston
I didn't know that.
joe rogan
Really interesting and new stuff that's coming out is that these guys that are taking it, they're finding that when they're doing their blood tests, that their testosterone levels are higher, their growth hormone levels are higher.
It's really interesting stuff.
I think your body is designed to eat that natural food, like plants and vegetables and meats.
jason hairston
It is.
You watch a bear, what he eats first?
All the fat off the fish before he even eats the meat.
I mean, that's their number one food source or energy source is fat first.
I mean, it's a wonderful thing.
It's just for whatever reason, our society decided that's what makes people fat.
It's really the sugars.
joe rogan
Yeah, it's the sugars.
It's 100% the sugars.
unidentified
It's the sugars.
joe rogan
But this stuff changes all the time.
If you go back five years ago and you read some of the studies that are done and what people recommend for as far as diet, now, today, it's totally contrary to that.
unidentified
It is.
joe rogan
It's interesting how the edge is always moving.
The cutting edge of this stuff is always changing and people are always coming up with new studies that show better ways to eat.
brendan burns
And that's the fun thing about what we're doing.
There is no magic bullet.
I get guys call all the time like, hey, what jacket do I need?
It's like, dude, it doesn't work like that.
joe rogan
First of all, what is the name?
What does this mean?
jason hairston
It's an island in southeast Alaska.
It's got the highest density of black bears in the world.
And I've hunted it.
And it wasn't dot-commed.
And I just like the way the name lays out.
I like the way they balance the look.
And when I was hunting it, and this is when I had Sitka.
I was hunting there with my ex-business partner, and actually Gore-Tex, before they had licensed us and invested in us.
And I woke up one morning before everybody else was sitting on the back of the boat, and I was thinking about Kuyu, the name.
And I was like, that's what I'm going to name the next company.
And I don't know why that even...
It came to my mind because we're in the midst of building Sitka, but I just like the name for whatever reason.
Just my gut told me that was it.
joe rogan
Go with the gut.
jason hairston
Totally.
joe rogan
Always.
brendan burns
Every time.
joe rogan
Every time.
Yeah.
jason hairston
Isn't it amazing when you follow it, how powerful it is?
joe rogan
It's my whole life.
jason hairston
Right?
joe rogan
I've always gone with my gut.
unidentified
Totally.
joe rogan
Yeah.
There's no other way.
jason hairston
So many people are driven or their entire life is about fear.
And it dictates everything they do versus following your gut and putting the fear aside.
And once you do, it makes all the difference in life.
joe rogan
Yeah, fear's good.
unidentified
It is.
joe rogan
It's a motivating factor.
Yeah.
Well, it's also, the lack of fear can be very dangerous.
jason hairston
Absolutely.
joe rogan
It's one of the things that I always say, like, people that are not scared when they're fighting, like, those people are in trouble.
You're in trouble, man.
You should be fighting.
Nobody likes to be scared, but when I was competing, the worst tournaments that I ever fought in, I was not nervous.
jason hairston
Really?
joe rogan
I was too confident.
And I just performed poorly.
But when I was fucking terrified and, like, completely on edge, then your body's just...
It's just primal.
It's just like you get down to the bare minimum amount of understanding of what you have to do.
The rest of the world fades away, and all you're thinking about is that task.
You're cutting out everything else.
There's no thought about bills.
There's no thought about the future.
There's just what's going on in front of you right now.
And if you can get down to that, that's when you perform at your best.
But it's fucking terrifying, so nobody likes it.
Nobody likes to be...
Like when you see guys that are in the UFC that are like...
Here's a good example now.
I'm a big fan of Luke Rockhold.
I think he's an awesome guy.
brendan burns
That's what we were just talking about on the way down.
joe rogan
He was way too relaxed.
unidentified
Way too much.
joe rogan
He thought he was going to kill Michael Bisping.
And Michael Bisping fought that fight like he was going in against a fucking silverback gorilla.
unidentified
Totally.
joe rogan
He was terrified, or not terrified, but jacked up with nerves.
You always have to be.
jason hairston
It was all in the line for him.
Yeah.
joe rogan
And that's how he knocked him out.
jason hairston
Such a great sport.
brendan burns
Is that his first knockout, too, in the UFC? It's his first KO like that.
That's what I was telling him on the way down.
joe rogan
He stopped Jorge Rivera in Manchester.
brendan burns
Long time ago, though.
joe rogan
He beat down Mayhem Miller as a TKO. But the TKOs, yeah.
I mean, he's also sitting down on his punches better.
Jason Perillo, his boxing coach, has really been working with him and done a fantastic job with him and with Chris Cyborg and a bunch of other people that he trains.
brendan burns
The build-up to that reminded me of...
Keith Jardine talking about Houston Alexander.
It was like, I kept thinking, like, man, he's really dismissive, like, not even in my league and all that stuff, and all of a sudden, you're done.
joe rogan
Yeah, you can't.
When a guy's a professional fighter, if you just stood there and let him punch you in the face, would it knock you out?
jason hairston
Yes.
brendan burns
Absolutely.
joe rogan
Okay, so that it can fucking happen.
It happens all the time.
Yeah, and the last thing you want to be is the guy that says, this guy can't beat me, I'm gonna go in there and fuck him up, and then you wake up with a flashlight in your eyes.
Like, what?
What's going on?
The doctor's saying, don't move.
You're like, aw, shit.
What happened?
Motherfucker.
unidentified
Yep, what happened?
joe rogan
And then you have to deal with that ego that allows, like, the ego tells you that it's gonna protect you from all this, you know, you're the baddest motherfucker ever, you don't have to need to worry about shit.
Hoo, I don't even have to worry, and then BLAM! And you're like, God damn it, ego.
jason hairston
Yeah, exactly.
joe rogan
And your ego leaves you alone.
Like, where are you now, bitch?
Your ego's gone.
brendan burns
It's okay to say it, just don't believe it.
joe rogan
Yeah.
unidentified
Yeah.
joe rogan
And even if you say it, you've got to be real fucking careful.
jason hairston
Well, look who you're saying it to.
These guys are killers.
joe rogan
Yeah.
jason hairston
I mean, I just, man, that sport's awesome.
joe rogan
It's a crazy sport.
unidentified
It is.
jason hairston
Brandon's got me into it, and I never miss a fight now.
joe rogan
Have you come live yet?
jason hairston
I have, yeah.
joe rogan
Where have you been to live?
brendan burns
I went to the Thompson Hendricks.
I've been to like 25 of them.
He was at Thompson Hendricks.
jason hairston
You know, Lorenzo Fertitta's nephew owns Go Hunt.
Yeah, so Lorenzo and I are buddies, so he took me.
We got full access.
joe rogan
Oh, that's beautiful.
jason hairston
Oh, that's beautiful.
joe rogan
Yeah, the big one's coming up next weekend.
jason hairston
Totally different experience live than on TV. Oh, yeah.
Yeah, I was like, wait, I need to be able to hear Rogan so I know what's going on.
joe rogan
Well, they have these little things, these little radios that you can get at the concession stand.
jason hairston
Can you really?
joe rogan
Yeah.
I miss that.
Most arenas have them now, and you take these little radios, and you turn them on, and it actually has a frequency that picks up the commentary.
jason hairston
Really?
joe rogan
Yeah, it's excellent.
It's really cool.
jason hairston
I miss that part of it.
joe rogan
Yeah.
Well, sometimes something's going on, and you don't know what happened.
unidentified
Yep.
joe rogan
Yeah, and, like, they stop the fight.
Like, why'd they stop the fight?
And you don't realize, oh, his fucking leg's broken.
jason hairston
Yeah, exactly.
You can't see it.
joe rogan
It takes a while.
jason hairston
Yeah.
joe rogan
Yeah, commentary and it also...
Oh, I believe you can get...
I'm not sure about that.
That might just be Fight Pass.
One of the cool things about UFC Fight Pass is you can listen into the corners.
jason hairston
Oh, you can?
joe rogan
Yeah, so the corner guys are mic'd up.
So you can hear someone saying, oh, you know, his hand's broke.
Or, oh, you know, this is what you gotta do.
jason hairston
You get insight that you wouldn't normally get.
joe rogan
You just get...
You get insight and you also get a sense of building up anticipation.
Like if you know that a guy's got an injury and then he's trying to gut it out, it makes it even more exciting to watch.
brendan burns
It's an awesome sport.
Like I said, I only have a couple hobbies watching MMA. Hunting, that's it.
They're very comparable from going from being a wrestler.
It's exciting.
It's slow portions of nothing and this training and grinding and all of a sudden.
Every now and again, you get to step in and see where you're at.
Like you always say, two guys, that's a strip down as it gets.
You either win or lose it.
50-50.
I'm either going to win or I'm not.
Same with hunting.
At a certain point in time in that hunt, You either get them or you don't like that the percentages work out like that I mean, it's that's that's the cool thing about it.
joe rogan
Well, I think also like honey, it's very It's not perceived correctly by a lot of people.
It's very misunderstood And a lot of people think of it as this barbaric awful thing involving bullies and assholes when really they're incredibly intelligent difficult people were pursuing one of the most One of the most difficult things to do with dire physical consequences if you fail.
brendan burns
Those bullies and assholes, they don't have the dedication to get there.
Those aren't the real guys.
joe rogan
Well, they don't have the understanding of who they actually are.
In order to face your own fears, like a lot of the bullies and the assholes, you can get a certain...
Distance with that, with physical power and genetic attributes.
I mean, some guys just hit fucking hard, and they're just good at taking a shot, and if you stand in front of them and wail with them, they might catch you and knock you out and beat your ass, and you just got beat by a bully.
But the reality is, when those guys get to Estipe Miocic or Cain Velasquez or, you know, the best of the best, they're going to get fucked up.
jason hairston
Yeah.
joe rogan
Because those guys are just as physically strong, but also have their mental shit in order.
They have their ego in order.
They have their understanding in order.
And those guys are some of the nicest, most down-to-earth people you're ever going to meet because they get their ego checked on a daily basis.
unidentified
Yeah.
jason hairston
Every one of them I've met, we have some guys that are customers of ours, TJ and Mendez, and I mean they're really sharp guys, very sharp, and very nice, very polite, not assholes, very thoughtful, I mean just great people to be around.
joe rogan
And they also recognize that same thing in hunting.
TJ and Chad are gigantic hunters.
Chad lives for it.
He wants to do that from now on.
brendan burns
Most really good athletes that you come across that are hunting, that's like their second passion.
They love doing it.
We've got tons of baseball players and football players.
You get the same drug out of it.
jason hairston
Well, it's the DNA, right?
Those same guys are the hunters of the tribe.
Or the athletes.
It's a natural deal.
We had Carson Palmer as a customer of ours.
It's kind of like you.
Never been hunting before.
joe rogan
Who is he?
jason hairston
Carson Palmer is a quarterback for the Cardinals.
joe rogan
I literally don't follow any other sports.
I can tell you everything you want to know about MMA or kickboxing.
jason hairston
I love a narrow focus.
joe rogan
I'm all about narrow focus.
jason hairston
Apparently, yeah.
So Carson won a thing called the Heisman Trophy.
joe rogan
Oh, I heard about that.
Jamie told me about that.
jason hairston
It's this medal trophy thing that you get for playing football in college.
And then he's the quarterback for now the Cardinals, but then he was Cincinnati, and he had a guy on the team that took him hunting during one of their bye weeks.
Put him up in a tree stand.
He'd never been hunting before.
He grew up in Orange County like I did.
And he said the first time a deer walked under his stand, a buck, The adrenaline and the DNA of that process took over, and he is just a diehard hunter now.
It's all he wants to do.
When he's done playing football, he only wants to hunt.
He wants to invest in Kuyu so he can be involved with hunting.
I mean, it's just that happened for him like it happened for you.
I see it happen so much with athletes.
We have Brent Burns plays for this game called Hockey.
joe rogan
Hockey.
jason hairston
That's the thing on ice with skates?
joe rogan
Oh, ice.
jason hairston
Yeah, skates.
Well, it is water, but they freeze it.
joe rogan
Freeze water, right.
jason hairston
Yeah, and he's the same way.
He just got into hunting, and he is just like, this is the most amazing thing.
joe rogan
Yeah.
Just DNA. It's intense.
It's unbelievably intense.
And again, incredibly rewarding.
I mean, when I go to a store and buy a steak, there's no reward.
It's like, oh, this is delicious.
I can't wait to eat it.
Yeah.
It's not like, you know, you're cooking up a deer backstrap that, you know, you had to get out of the mountains.
jason hairston
Yeah, I love your Instagram post of your elk steaks with the jalapenos.
joe rogan
Yeah, did you ever eat that way?
jason hairston
Yeah, the next day I went and cooked it up just like you did.
joe rogan
Oh, dude, I sweat like a pig.
I got sweat pouring out of the top of my head.
Everybody's laughing at me, but I'm like, it's so good.
jason hairston
Isn't it amazing?
joe rogan
Yeah.
Oh, man, with jalapenos, man.
Have you tried it that way?
brendan burns
Every way possible.
unidentified
I've had it raw to burnt.
brendan burns
Anything you can put on it, love it all.
joe rogan
It's the best meat you can ever eat.
My kids have been eating it for four years now.
I have a six-year-old that's been eating bear since she was three.
It's the healthiest food.
It feels better.
It feels better when you eat it.
It really does.
jason hairston
Well, it's flat out better for you, too.
joe rogan
Yeah, and I'm really into pursuing the art of cooking it in a bunch of different ways, too.
And that's another thing that I learned from Rinella.
I'm getting Hank Shaw, who I think lives up your way, too.
He's a wild game cook, a famous chef who's Turned to becoming a hunter because he was interested in trying to prepare this food and being more connected with food.
So then he started hunting and then using...
He uses a lot of local ingredients, too.
A lot of, like, ingredients from the area where the animal actually lives.
It's really interesting, too.
jason hairston
That is.
joe rogan
Yeah.
Do you cook?
jason hairston
I barbecue.
joe rogan
That's it?
Just man style.
Fire and meat.
jason hairston
Yeah.
That's all I do.
If I can't barbecue it, I won't cook it.
joe rogan
Well, that's the best way anyway.
jason hairston
It is.
joe rogan
Especially...
jason hairston
No, it really is.
But yeah, talking about chefs, Guy Fieri is a client of ours.
You know who he is?
joe rogan
Yeah, sure.
jason hairston
Yeah.
And so he's actually become buddies with Brendan because he likes to smoke meat and cook meat like you do.
joe rogan
We've got to shave his head.
brendan burns
Yeah.
joe rogan
Right?
It's not the 80s, buddy.
He loves those frosted tips.
unidentified
Gotta go.
jason hairston
I know.
joe rogan
Hold them down and hack that stuff off.
jason hairston
We got three haircuts for one this morning, by the way.
If you haven't noticed.
Goddamn, your haircut looks good.
joe rogan
Thank you very much.
brendan burns
Lots of love.
No hope here.
joe rogan
Kids are going to have to shave their head, too.
Yeah, exactly.
Chefs like Anthony Bourdain, he took me hunting in Montana recently.
We went on a pheasant hunt, and he's a big fan of doing that as well, as cooking the animals that he hunts himself and showing you how to prepare it properly.
He's done that a bunch of times on his show and very involved in it.
jason hairston
Yeah, it's actually fun to put different marinades, put different recipes together.
I mean, I throw it on the barbecue, but there's a lot that goes into it.
And then also, you know, something that people don't do, I think, enough of with Wild Game, they wonder why it doesn't taste right.
It's proper aging your meat.
I don't know if you do that with yours.
joe rogan
I do sometimes, yeah, but most of the time I just cook it.
jason hairston
Yeah, I mean, it's better if you age it.
You can do a quick age in your fridge where you put up like on a rack in like a pan or a plate with like a wire rack that gets it off the bottom of it and then put foil over the top and let that blood drain out.
joe rogan
And how long do you age it for?
jason hairston
I'll age Backstrap for 10 days in my fridge.
unidentified
Really?
jason hairston
And it is so much better.
joe rogan
What does it smell like?
jason hairston
It doesn't smell like anything.
joe rogan
Really?
jason hairston
Nothing.
joe rogan
How come it doesn't stink after 10 days in your fridge?
jason hairston
Because it's not rotting.
It's just aging.
They do that with beef.
joe rogan
Right, but then the outside of it is all black.
jason hairston
But that's what you're supposed to do.
You cut off the outside edges.
joe rogan
And that's what you do with your backstrap as well?
jason hairston
That's what you do with any meat, yeah.
joe rogan
But that outside doesn't stink?
unidentified
Nope.
jason hairston
It just gets dry.
And it actually builds a crust.
You trim off the crust and cook the middle.
A million times better.
joe rogan
What is the temperature that it has to be at when you're doing that?
jason hairston
You can cook it medium.
You cook it medium, right?
joe rogan
No, I mean, when you're in the refrigerator.
jason hairston
If you're going to quick-age, it goes in your fridge.
It's just a normal refrigerator temperature, which is what?
I don't know, 36, 38 degrees?
joe rogan
Right.
But when they dry-age meat, when you go to one of those butcher shops?
jason hairston
I think they're hanging at similar temperatures.
My brother went to culinary school.
He's the one that taught me that.
unidentified
Really?
jason hairston
He's like, you need to age your meat.
Because you'll get all the blood out of it.
The blood is what causes a gamey flavor.
And it also tenderizes your meat when you age it.
Try it.
brendan burns
You take a piece of backstrap, put it in the fridge with a little bit of soy sauce and some brown sugar or something on it.
I mean, you're not eating sugar anymore, but if you do that, it's phenomenal.
I don't know if it would go bad.
I've never left it long enough where you couldn't eat it.
unidentified
I've left a backstrap for weeks.
jason hairston
Weeks!
It doesn't rot.
joe rogan
That's interesting.
Is it more sustainable because it doesn't have all that fat on it, like a beef steak?
jason hairston
They age beef.
joe rogan
Right.
But do you do that in a fridge right there?
brendan burns
It just seems weird because people don't do it, but it's like a guy I know, that big African PH, he'll take a whole hindquarter and Steve Cobreen, he told me this.
He'll take a whole hindquarter and put it in a fridge at his house for 30 days.
And then it's the best.
jason hairston
It is.
joe rogan
A PH for people who don't know is a professional hunter, which in Africa is like a guide.
jason hairston
It is.
brendan burns
Do you know Steve Cobreen?
joe rogan
No.
brendan burns
So he's a bow hunter, really cool guy, big guy.
He's basically killed everything in Africa with a bow.
I don't know that anybody else has ever done it.
Like this guy is the real deal.
Goes into the gnarliest places, but he takes people hunting over there and stuff.
But almost entirely a bow hunter himself, like stud.
I'll introduce you to him.
It's really cool.
No one's killed more animals in Africa than him.
Everything.
He's been everywhere to everything.
joe rogan
We're just thinking of his meat sitting in the refrigerator for 30 days.
jason hairston
Doesn't go bad.
Try it.
joe rogan
That's crazy.
jason hairston
Yeah, I mean, cover it in foil, put a rack so the blood can drain out.
And it can sit there...
You'll be amazed at how long you can age it and how good it is when you do.
joe rogan
Is that the key?
Because I've had meat that I let sit in like a, like I bought a steak at a store and let sit in my refrigerator for too long.
Then you open up the meat and you're like, oh, it smells terrible.
jason hairston
Well, that's already been aged too.
And it's sitting on itself, right?
unidentified
Right.
joe rogan
Is that the key?
brendan burns
Yep.
joe rogan
That it has to drain.
jason hairston
You have to get out of its blood.
brendan burns
Yeah, don't wrap it up.
Don't put it, don't, don't contain it.
joe rogan
Right.
jason hairston
You need to have airflow underneath.
And then you can...
The other way, if you don't have a rack, you can take...
I do is a bowl, right?
Or a pan.
I'll put foil over it and punch holes in it.
joe rogan
Uh-huh.
jason hairston
So it suspends it and that plug can go through those holes in the foil.
Then you put foil over the top and slide it in your fridge.
joe rogan
Do they sell like a rack for aging in your refrigerator?
jason hairston
They make little cooking racks that are just like screens with...
Are designed to go in a pan and get stuff off of a pan?
joe rogan
That's interesting.
I'm going to try that.
jason hairston
You've got to try it.
joe rogan
Yeah, I haven't been doing that.
jason hairston
Oh, it'll make a huge difference.
joe rogan
I marinate sometimes.
You know what I like to do?
I like to take Newman's own balsamic vinaigrette.
Yeah, just put it in that for, you know, five or six hours.
jason hairston
Italian dressing is a great marinade.
joe rogan
Yeah, yeah, it's excellent.
And then pull it out.
Someone served sheep.
I was at a camp.
It was actually at Tejon.
We were pig hunting.
And someone brought by some sheep backstraps.
And they had it marinated in Italian dressing.
jason hairston
There's nothing better than stone sheep backstraps.
joe rogan
It's amazing how good they taste.
jason hairston
It's so good.
brendan burns
Cheap meat is.
joe rogan
Is that the best meat of all the meats?
brendan burns
Is bighorn the same as thin horn?
Bighorn's not near.
It's good, and the harder you work for it, the better it is.
But a sheep tenderloin pulled right out, one minute each side, as hot as you can get it.
That's it.
joe rogan
You just want to sear it.
brendan burns
No one will ever know how good it is because they never make it out.
No critic will ever get a bite of that.
joe rogan
Right, because they never get it out of the mountain.
brendan burns
Nope, never comes out.
joe rogan
Most of the time you cook it while you're up there, right?
brendan burns
Yeah, a lot of times.
jason hairston
We have a thing called man kebabs, which is you gotta...
Hunt down the animal.
You've got to kill it.
You've got to pack it back to camp.
You've got to start a fire that you create.
You've got to harvest the willow stick that you're going to put the meat on.
And you chop it up.
You slide on the meat.
At the time, we only had top ramen seasoning.
So we sprinkled the top ramen seasoning out.
Put it over the fire.
That's a man kebab.
joe rogan
Top ramen.
No vegetables.
It's kind of funny, though.
The top ramen is the seasoning.
But top ramen seasoning is fucking good.
jason hairston
It's fucking good.
joe rogan
When I used to eat that stuff, and I'd get some of it just a little bit on the table, and I'll put it on my finger.
It's delicious.
It's a good seasoning.
jason hairston
It's a good seasoning.
You get really creative if you don't have much.
joe rogan
It's probably a good idea, too, to bring in camp.
It's a small packet.
unidentified
We do.
joe rogan
It's already sealed up.
It's a good size for seasoning.
jason hairston
Oh, it's great.
And you do it as a rub, and you put the kebabs on that thing.
Granted, you're starving to death by the time you kill this animal and put it on the fire, but it is off the hook.
joe rogan
Well, when I hunted with Ronella the very first time and shot a mule deer, and then we ate the liver that night, we hung up most of the meat in the tree because it was pretty close to dark, and we went back the next day to pack it out.
But when we went back to camp and ate liver and onions...
Like, from an animal that died two hours ago.
It was like the most insanely delicious food I've ever had in my life.
I couldn't believe how good it tastes.
brendan burns
Yeah, you guys hunted down from the ferry up on the Missouri up there.
joe rogan
Yeah.
brendan burns
I hunted sheep in there a bunch.
joe rogan
We saw a lot of sheep up there.
It's probably pretty hard to get a tag though, right?
brendan burns
Hardest place in the world, yeah.
jason hairston
Is that the breaks?
brendan burns
Yeah.
joe rogan
Hardest place in the world to get a tag.
That's interesting.
They're just doing a really good job of making sure the populations go up.
brendan burns
Biggest sheep in the world.
joe rogan
They had giant balls.
We spent a whole segment of the show concentrating on the balls of the sheep.
Like, Ranella made a video.
See if you can find this, because it's pretty funny.
We were there, and Ranella is obsessed with these bighorn sheep and their balls, and he's like, the moment I kill one of these things, I'm going to kill it, and I'm going to take one of those balls, and I'm just going to eat it.
unidentified
I've eaten them.
joe rogan
I'm going to eat it like an apple.
brendan burns
I've eaten them.
They're great.
They're huge.
They're the biggest of anything, though.
jason hairston
You've eaten sheep balls.
unidentified
Oh, yeah.
jason hairston
That you killed.
brendan burns
Yep.
joe rogan
What does sheet balls taste like?
jason hairston
I'm not eating sheet balls.
joe rogan
You're not going to eat it?
jason hairston
I'm not doing that.
I'll save it for Steve.
brendan burns
Just good like everything else.
joe rogan
You're like Cameron Haynes.
Cameron Haynes won't eat heart.
He won't eat liver.
unidentified
He won't eat anything.
joe rogan
I'm like, you're crazy.
When we shot an elk, I was cutting the heart out.
He's like, you're going to eat that?
I'm like, fuck yeah, I'm going to eat this.
jason hairston
Around the hole I put in it.
joe rogan
Oh, yeah.
Yeah, you gotta cut around the hole.
Yeah.
Depending, if it's a bow and arrow, you don't have to do that, you know?
jason hairston
No, you don't.
joe rogan
You get that weird, funky lead in your mouth.
jason hairston
Yeah, exactly.
joe rogan
So, uh, lookit, this is, uh, him and I up there, and he started, he started obsessing about the balls.
brendan burns
I know exactly where you guys are.
I mean, exactly where you're at.
unidentified
When you go home and tell people what a bad spot I took you to, and you say, boy we didn't see a lot of bighorns though, what they're gonna say is something like, what kind of dumbass hunts mule deer in bighorn country?
You've never seen a scrotum?
You've seen a scrotum on a bighorn man.
Really?
It's a sight to behold.
I'd love to show you if he turned right.
jason hairston
Your hat's on backwards.
joe rogan
No, it's perfect.
unidentified
It's like a church bell.
Really?
This is like a church bell hanging down between his legs.
joe rogan
Wow, what a giant animal.
unidentified
Are they awesome?
joe rogan
Crazy animal.
brendan burns
Yeah, this is one of the...
unidentified
Are we able to see that church bell?
Yeah.
It's impressive.
joe rogan
He's excessive.
jason hairston
Look at you pondering it.
joe rogan
Here it goes.
unidentified
The first thing I'm going to do when I kill one, I'm going to punch my tag and I'm going to eat the contents of that sack.
Just straight up.
Just raw?
Just right there, like apples.
Why?
No way.
joe rogan
I don't know.
unidentified
I feel a calling to do it.
joe rogan
Well, he's another really important factor in educating people about hunting because he's a very well-read, very intelligent guy, very educated, and really very, very ethical.
I mean, as ethical and as driven as you can be.
jason hairston
Do you read his book, American Buffalo?
joe rogan
Yeah.
Well, I didn't read that one.
I read the other one, the meat-eater one.
jason hairston
Oh, did you?
Read the American Buffalo.
I heard it's excellent.
joe rogan
It's a fascinating read.
He's got a great podcast, too.
jason hairston
The American Buffalo is tragic.
joe rogan
Yeah, it is.
jason hairston
And he spells it out so well.
joe rogan
Well, he had this guy on his podcast, Dan Flores, who is a wildlife biologist, wildlife historian, I should say.
It's an amazing podcast where he details the history of animals and European settlers coming over here and wiping out of the various animals and what's being done to try to restore that.
They're trying to do something called the American Serengeti, where they're trying to put together an area, a protected area as big as Yellowstone, but that's actually going to involve hunting.
jason hairston
Really?
brendan burns
Yeah.
They're buying property right now in Montana.
I mean, it's going on.
unidentified
What's it going to be?
brendan burns
Well, I don't know that much about it.
I only just bought a property that's not very far from where you guys were there.
It's in block management.
You're allowed to hunt it, but I think they're pulling the cattle off it.
Oh, got it.
But, you know, that's a huge success story right there.
I mean, those sheep were planted back in the 1970s.
It's probably the biggest herd in Montana and certainly the best sheep hunting in the world.
They were planted in there in the 70s and started hunting in about 1990. They restarted hunting again.
They were totally brought back money from an auction tag, put a transplant in there and they've exploded onto the landscape.
They were shot out by market hunting and domestic sheep interaction years ago and then brought back and now it's the best place in the world.
That wouldn't happen without hunters.
joe rogan
Yeah, it is an amazing success story.
And that's also an interesting thing, these auction tags, which is really weird, where you let someone, you give them this opportunity to hunt, and a lot of times these guys are spending hundreds of thousands of dollars.
brendan burns
I got the most expensive tag in history, $485,000.
Right there, Missouri Breaks.
unidentified
What?
brendan burns
2013. He wanted those balls.
There was a huge ram, there was three of us that guided it.
A guy paid $485.
The money thing about that is really weird.
It's his perception of some rich dude.
You're paying for an opportunity to bypass the system to do something that you would normally have to draw.
It's as simple as that.
It's not like, I'm going to spend this huge amount of money and It's this huge head hunt and this ego thing.
There's so many misconceptions about what goes on with that type of thing that it's not even funny.
It's a tax write-off.
It's a donation to wildlife if you really care about wildlife.
And it gives the guy an opportunity to take...
And again, if you're a billionaire, if you've made a ton of money and you care about wildlife and you love to hunt, why would you not do that?
It's not that weird.
It's all relative.
It's money and it's a donation.
Yes, we had this big sheep.
We spent 18 days hunting.
It's the biggest one ever been killed with an auction tag in the United States.
It was a phenomenal hunt.
The guy was glad to donate the money.
It's provided new sheep transplants.
Money for wildlife that would not exist if they didn't do it.
It's one tag and raised a half a million dollars.
joe rogan
Well, that's the big contradiction when people talk about hunting and hunting being for conservation and how it helps conservation.
That is one of the biggest examples of it is how much money goes into helping these animals and habitat preservation and reintroducing them to areas like what the Rocky Mountain Elk Foundation has done with reintroducing elk to a bunch of different places.
brendan burns
Sheep is the biggest success in North America.
I mean, they were shot.
Basically into a few places, and they've brought them back through.
And it's strongly been through money by guys that are fortunate enough to be able to do it.
It's a total misconception.
I mean, you are paying, the guy is paying money as a tax donation, and he's giving money to something he truly cares about, that he loves, and has probably grown up doing.
This guy was self-made, started painting boards in West Virginia, and started a bank and made a billion dollars.
He loves hunting.
That's what he loves to do.
It's not some rich guy paying to You know, put a head on his wall and he was glad to do it.
And you're paying for the opportunity.
I mean, the thing that's always lost in it is the dead animal or whatever.
The guy's paying for the opportunity.
We had no advantage over anybody else.
It was the same season everybody else did.
And the guy, we ended up killing, you know, a great big ram, which was, you know, obviously the goal.
But, I mean, one sheep raised a half a million dollars.
joe rogan
That's incredible.
brendan burns
And the guy, he was paying for the opportunity.
It'd be a hell of a lot easier to buy a great big head to put on your wall than it would to spend that much money and then go out there and maybe not get them.
But the pursuit is what drives them.
joe rogan
And how does that work?
There's three guides.
So did you guys scout in advance and find big sheep?
brendan burns
That was the unique situation.
It's basically a three-year story of following one ram.
This ram we call B-52.
And in 2010, a friend of ours was with a guy who killed a ram up in the brakes, same deal, exact same area you were in, and there was a big ram standing with it.
There was two big rams together, he killed one of them.
And the next year when we were up there scouting, we came across this ram, like, that's the same ram in the photo.
They took a photo right before they killed it.
And then we tried to hunt him in 2012, didn't get him.
And in 2013, it was like this ram, he was really big, and then he slipped through two years.
Nobody got him.
Smart old sheep.
I mean, really smart.
And it was all of a sudden, you know, we let a few guys know that, hey, there's not an unusually big ram up here.
And if you want a chance to hunt it, it's unique in the time frame and the fact that There's not always big sheep around.
I mean, this is one year, this ram is alive right now, and we told a few guys, and five guys went, you know, there was five guys that were willing to pay half a million dollars.
I mean, there was five guys bid in over $460,000 for the opportunity to hunt this area.
joe rogan
Look at the size of that thing!
Oh my god!
brendan burns
There you go.
joe rogan
The horns on that thing are insane!
brendan burns
Yeah, Willie Hettinger, Al McKinney, and myself.
I mean, we spent 18 days like rattlesnakes out there, and it was an awesome hunt.
I mean, it was a smart old ram.
It was just a really cool deal, and we ended up getting it.
joe rogan
How far did he take it from?
brendan burns
He almost killed it with a bow.
unidentified
What?
brendan burns
I snuck him into 12 yards, came over the top on it, and a resident hunter Being a dick, came down the ridge and spooked the sheep, spotted us, knew we were hunting a sheep, and came down and spooked the ram, but he should have killed it with a bow.
joe rogan
A resident hunter with a sheep tag?
brendan burns
With a sheep tag, yeah.
joe rogan
Did he do it on purpose?
brendan burns
Yeah, I think so.
I mean, if you saw three guys and you knew that they had a guy with them that had paid $485,000 to be there...
joe rogan
And he knew all this?
brendan burns
You would probably think, I'm probably in the right area.
joe rogan
Right.
jason hairston
I'm going to follow these guys.
joe rogan
Yeah, no shit.
But that's why it gets weird with public land, right?
brendan burns
It does.
That ram bugged out.
We killed him 10 days later, 9 miles from where they are.
joe rogan
And how far was the shot when he killed him?
brendan burns
He shot him at 460. That's a different ram.
joe rogan
Oh, wow.
brendan burns
That's a different ram.
joe rogan
Goddamn, that thing's massive too.
brendan burns
So I was fortunate to be on both of those.
That's two of the top five sheep ever killed in Montana in 10 days.
joe rogan
They are just majestic beasts.
When you look at what nature has given them in their head, like what a crazy animal.
They developed these gigantic battering rams out of the top of their skull.
jason hairston
And the photos really don't do those things justice.
joe rogan
No.
jason hairston
You put your hands on those horns.
I mean, it's impressive.
brendan burns
Both 11 and a half years old.
I mean, that's the end of his life.
I mean, he's run his full course.
That ram actually did not rut at all.
That ram had a broken shoulder.
And we had seen him for a couple years and he had a really small body and he was actually a non-dominant sheep and was just kind of floating around out there.
He was physically past his prime.
joe rogan
So did he like fall or something?
A hunting accident maybe?
brendan burns
Hard to say.
It's hard to say.
joe rogan
Yeah I mean they have a tough life.
jason hairston
Yeah they do.
joe rogan
For an animal like that to live that long Nature is so incredible in its diversity that this is something that we have here in North America, this incredible animal, just a strange looking...
We're so used to them, we know they exist, so I don't think we kind of appreciate them as much as if you were just introduced to them as an adult, if you'd never heard of or seen it before, it'd probably blow you away.
jason hairston
Totally.
joe rogan
It's like, what a crazy animal.
It's got a battering ram on its head.
jason hairston
It does.
brendan burns
I always say, like, with desert sheep, you know, they have this tiny little neck, and it's like, when you see one out in the desert, a desert sheep, a big ram, it's like, they wouldn't look any stranger if they were green.
Like, if they landed on Mars, if they landed on Mars, and all of a sudden there was a desert sheep pop to set up, you'd be like, that's about what I thought it'd be here.
unidentified
Yeah.
brendan burns
It's rocky and dry, and his neck's this big, and he's got a 50-pound head.
Like, yeah, that's about what I thought.
joe rogan
Have you ever seen the video where the ram and the cow butt heads?
jason hairston
I haven't.
joe rogan
Jamie?
There's a video, a crazy video, where this ram starts moving towards this cow and the cow's calf, and the cow decides it's going to headbutt this ram.
Watch this.
Go full screen.
Check this out.
Watch.
The ram comes into vision, and the cow's like, fuck this.
So it sees it.
Watch this.
jason hairston
Knocks the cow out.
joe rogan
KO'd him.
And he gets up.
I can't tell if that's a bull.
Is it a bull or a cow?
I can't tell.
jason hairston
It's hard to tell.
joe rogan
It's a blurry-ass picture.
Or a blurry-ass video.
But just this tiny little thing that weighs about 150 pounds.
The cow's much more than 1,000.
And KO's it with a headbutt.
brendan burns
I've seen rams that had their skulls broken.
Entire horn torn off.
The amount of power.
They get up and...
When they hit, and then there's like this state of right after a guy, you know, right after you take a huge uppercut, and they just stand there and kind of go, oh.
And then they kind of come back, and they're like, all right, let's do that again.
I didn't get enough of that.
jason hairston
They've got CTE. Yeah.
brendan burns
Oh, for sure.
joe rogan
Don't do a football study on them.
jason hairston
Yeah, exactly.
joe rogan
You kind of wonder, like, what crazy design?
Nature has figured out a way to have all these various different designs.
Here they go, BOOM! And they just stand there.
Look at this collision!
jason hairston
That's when to make your stalk right then.
joe rogan
Well, one of these dummies needs to figure out how to dive under and get an uppercut going.
jason hairston
Get some leverage.
joe rogan
Yeah, just like, don't headbutt them.
unidentified
Juke them.
joe rogan
You gotta juke them and then slide under.
brendan burns
You're talking about the balls.
Bighorn sheep have two moves.
So it's this move right here, and then when they're posturing and kicking each other around, their other move is they get behind each other and smash each other in the balls.
The front kick to the nuts is a bighorn sheep.
joe rogan
Look at the balls.
Look at the balls in these things.
Watch this.
unidentified
Boom.
joe rogan
Look at these nuts.
Look at these nuts.
Look at these nuts hanging.
If I had nuts like that, I'd never wear pants.
I'd be like, everybody just deal with what I've got here.
jason hairston
And you wouldn't be doing a podcast.
You'd be doing videos.
joe rogan
I'd be in the poem business, son.
brendan burns
And that echoes for the sheep I hunted last fall.
That's how I actually found them.
Oh, you heard it?
In the middle of the night.
Boom!
It sounds like gunshots going off.
joe rogan
Really?
brendan burns
And I got up, and yeah, it took me four hours to figure out where they were, because it echoes all over.
But about every 25 minutes, you hear, boom!
And it just sounds just like a gunshot.
And it's like, okay, they're there.
And you start honing it in, and boom, there they were.
joe rogan
Wow.
brendan burns
Ten rams, and they were butting heads.
Yeah.
It's pretty cool.
Like, little things like that.
It's like, you just...
So cool.
joe rogan
Well, being out there in the wild, you get to experience firsthand the diversity of all these wild, like mule deer with their incredible racks, or elk, or bighorn sheep, and there's so many bizarre creations.
unidentified
There it is.
joe rogan
And so much diversity.
Oh, they're hitting each other in the balls.
unidentified
Oh, yeah.
joe rogan
How rude.
Look at it.
He's just kicking them in the balls.
He's like, fuck you.
I'm going to get behind you and kick you in the balls.
He's like, no, no, no, no, no.
I already know that move.
And they just spin it around each other.
brendan burns
Every time.
joe rogan
He's kicking the other sheep in the balls.
jason hairston
Yeah, they don't get five minutes like you do at UFC if you get kicked in the balls.
joe rogan
Oh, yeah.
They've got no timeouts.
jason hairston
No timeouts.
joe rogan
It's hilarious.
They know that they have balls, so they go to attack them.
How the fuck did they figure that out?
How do they know?
I guess they know that they have balls.
jason hairston
Dude, you have balls that big, you're going to figure that out.
Yeah, I guess.
Something's going to hit those things.
joe rogan
But what a bunch of dickheads.
brendan burns
They're fascinating, too.
When they're in the rut, they're a totally different animal than when they're early.
When they get late in the year and start chasing, they just go insane.
joe rogan
Isn't that also bizarre that they have a season where they have to have sex?
brendan burns
Where you lose your mind?
joe rogan
Yeah.
jason hairston
Once a year?
brendan burns
I mean, we got that, too.
Let's sort of.
joe rogan
Yeah, but we get to do it all the time.
brendan burns
It's called college.
joe rogan
And we can jerk off.
You know, you can alleviate it yourself so you can think clearly.
But these poor bastards, you know...
jason hairston
Wait, all year?
joe rogan
Yeah, all year.
jason hairston
No wonder they go nuts.
joe rogan
Yeah, just getting ready.
jason hairston
No wonder their balls are so big.
joe rogan
And they're born with weapons.
And as they get older, the more dominant ones have the bigger weapons.
What a strange system that nature's figured out.
brendan burns
It is, isn't it?
joe rogan
And it's also strange to me how you see when it's all over, they bachelor up.
When the rut's over, we went moose hunting in BC last year, and when the rut was over, we found these bachelor groups of moose that probably were trying to kill each other just a couple weeks ago.
jason hairston
Well, you know, as though you beat up somebody, your best friend's after, right?
joe rogan
I guess.
jason hairston
You don't bang his girlfriend either.
joe rogan
I don't think anybody has a claim on any of them.
They're all just running around trying to score.
But I think when it's all over, they're probably like, what the fuck were we doing just a couple of weeks ago?
jason hairston
Yeah, exactly.
joe rogan
What came over us?
jason hairston
I think they knew.
joe rogan
I know, but it's just strange that it comes over them once a year.
jason hairston
And it's so strong.
brendan burns
And the rest of the time, a big ram wants nothing.
If you're sheep hunting the rest of the year and you see and use, you're in the wrong spot.
They want nothing to do with them.
joe rogan
Really?
jason hairston
I don't blame them.
brendan burns
Same with big bull elk.
They serve their purpose.
Same with bull elk.
Aside from the rut and a few times where they interact, the rest of the time, if you're seeing tons of cows, you're in the wrong spot, dude.
joe rogan
Well, that's what I told you about when I was in Montana.
We saw a hundred elk together, all cows.
brendan burns
This time, yeah, no bulls.
joe rogan
All cows, yeah.
brendan burns
Or little spikes or something.
joe rogan
Yeah, exactly.
I saw like one spike.
It's just so fascinating, the diversity, that nature's created so many different animals like that.
jason hairston
Well, and hunting gives us the opportunity to truly see it as it is.
unidentified
Oh, yeah.
jason hairston
Versus like a national park or Yellowstone.
joe rogan
Yeah, to see it as it is, up close, in its natural habitat, when it's quiet, and you get to see those things.
jason hairston
The way it's been for so long.
joe rogan
Don't you feel like when you sneak up on an animal too, and you lock eyes with that thing, you almost feel like you're in...
It almost feels like a different dimension or something like that.
Because you're in this world that they exist in, and there's no cell phone service, there's no people anywhere near you.
It's a very strange environment.
jason hairston
It is.
It is.
And it's like everything else gets tuned out, too.
It's like this laser focus of what's happening right then.
All your senses go way up, at least for me, as far as smell.
And you can feel the slightest breeze in your face.
You know, you can see that animal move really, really close like you'd never would notice before because of that laser focus intensity just kind of takes over your whole system.
brendan burns
And there's something about tricking an animal that's whole focus in life is to not get caught.
That is a great sense of feeling like you do everything right in the right place and this thing walks by and like, oh, and arrows already on the way.
It's done deal.
It's like you did it.
I mean, you outsmarted something that's Ten million years were the genetics, especially with bow hunting.
You got in that close and got them.
joe rogan
Not only that, we're clumsy.
Our noses suck.
We can't see very good.
Our hearing's dog shit.
They have ears like satellite dishes.
They're spinning around left and right, looking all over the place trying to find you.
Like a mule deer, in particular.
Those giant ears.
jason hairston
Well, and their nose.
joe rogan
Yeah.
Oh, yeah.
jason hairston
The power of scent is crazy.
You've seen the craziest stuff at the farthest distances.
joe rogan
Hundreds and hundreds of yards.
They say, fuck this.
brendan burns
Done.
unidentified
What?
joe rogan
Yeah.
jason hairston
And you think the wind's blowing in your face and it's actually going around the mountain and ends up right back at it.
It's just amazing what happens.
brendan burns
People are like, oh, you're out there hunting, chasing a poor, defenseless animal.
It ain't defenseless.
If it was defenseless, I'd have way more big ones.
Right.
unidentified
You know?
brendan burns
I'd always get them if they were defenseless.
I mean, they're a smart...
I mean, man, I've seen them...
You know, I've hunted animals where they got one whiffy or gone.
joe rogan
Yeah.
brendan burns
And, like, gone for days?
No.
Gone.
Never saw them again.
Gone.
He figured me out.
Gone.
joe rogan
They're around wolves.
jason hairston
Totally.
joe rogan
You know?
Bears.
jason hairston
Yeah.
joe rogan
Mountain lions.
jason hairston
I've seen deer do some crazy things, like lay down on the ground and, like, hide from hunters and let hunters walk right by them, like, within yards.
unidentified
Wow.
jason hairston
And just do some really cool stuff.
Sneak away from people, and you go, those guys never knew they were five yards away from a giant buck, and that thing just totally outsmarted them.
It's the coolest thing.
joe rogan
Yeah, they're tuned in, man.
jason hairston
Dumb humans walking by.
He's like, no problem.
I'll just lay down.
They'll never see me.
joe rogan
Just imagine if you were a 300-pound animal that had escaped something killing you all the time.
That's your every day is try to get some grass in your system and get the fuck away from everything that wants to eat you.
unidentified
Yeah, right?
brendan burns
Once a year.
Totally.
Try and get laid once a year.
unidentified
Yeah.
brendan burns
Polygamist.
Yeah.
Definitely not, you know.
joe rogan
You're sleeping outside in Montana.
brendan burns
Yeah.
jason hairston
In the winter.
unidentified
Yeah.
joe rogan
Yeah.
I think it's amazing and we're so lucky in this country that the people like Teddy Roosevelt and the people that founded these areas for public land, they set them aside and allowed these places to be established where these animals can live and we never have to worry about them being taken over and they build malls there.
I mean, it's a really beautiful part of America.
Even if you don't have any desire whatsoever to hunt, the fact that you can go up there and backpack and camp and That's awesome.
And be in that natural environment.
It's a really beautiful thing about America.
unidentified
Totally.
jason hairston
Yeah, I mean, the perception of hunters were just out there to kill something.
For me, it's a small part of the whole thing.
joe rogan
It's a good part, though.
jason hairston
It is, but it's being out there, too.
joe rogan
Yeah, it is definitely being out there, too.
jason hairston
And the drive to be there and to get to experience all that.
I mean, obviously, I wouldn't be there without a tag.
I get invited to go hiking or go to a park all the time or, you know, a national park.
I'm not interested, but...
I mean, being out in the mountains and the wilderness and seeing all this stuff is just awesome.
joe rogan
Yeah, it's not like if you go hunting and it's unsuccessful, it's a zero.
jason hairston
It's like a six.
joe rogan
It's like a six out of ten.
If you get a big elk, it's a ten.
But if you go out there and nothing happens, it's like, uh, who's a six?
jason hairston
Hiking's a four, so it's two points above a hike.
Armed hiking, we call it.
joe rogan
Especially if you actually see the animals.
If you don't see the animals, it's like a five.
If you don't see anything, you're like, what the fuck we're doing in this spot?
brendan burns
If you don't see anything, you need new friends.
joe rogan
Yes, somebody's been lying to you.
Or just something happened, you know, you never know.
Now these bighorn sheep, they're very difficult to get a tag for, right, in Montana?
There's so many of them now, though.
brendan burns
Yeah, but there's still not enough to go around.
It's the most exclusive tag in the world.
joe rogan
How many do they give out?
brendan burns
In Montana, they give out 150 a year.
I drew one last year.
The odds in the best place are like 1 in 500. It's a lottery system.
And then the odds in the roughest areas that have better odds are like 1 in 100. One in 500. That's incredible.
jason hairston
So Brendan drew a sheep tag in Montana to hunt one sheep.
brendan burns
Yep.
unidentified
You had one sheep in mind?
jason hairston
And the entire unit.
brendan burns
Yep.
jason hairston
He showed me the picture of it when he drew the tag.
He goes, I'm going to kill this sheep.
joe rogan
How did you know about this sheep?
jason hairston
And guess what?
joe rogan
You killed it.
jason hairston
This sheep's dead.
joe rogan
You're a savage.
jason hairston
Totally.
I was like, I'm so glad I'm not that sheep right now when you drew that tag.
brendan burns
When they lose their mind once a year, they come out to the Winter Range.
And a buddy of mine, Robbie Doctor, had found this ram on the Winter Range.
She sent me a picture of it and said, dude, you know, this is a huge ram in an unusual area.
And we applied for it.
I mean, it's happened before.
Like, oh, there's a big sheep.
Nobody knows it.
We didn't tell anybody.
And then he showed up again the next year, didn't draw the tag.
And then last year I drew it and was like, I drew the tag and was like, he's on the outer edge of the life expectancy of a sheep.
You know, it's a 500 square mile area.
I'm going in there.
As long as it takes 500 square miles to hunt, one sheep.
jason hairston
Isn't that mind-blowing?
joe rogan
That's pretty crazy.
jason hairston
Think about that.
joe rogan
Well, that is the ultimate pursuit, right?
unidentified
Totally.
joe rogan
We're talking about the most difficult challenge of hunting.
jason hairston
With a bow.
joe rogan
Yeah.
How many yards did you get him from?
brendan burns
Just outside my effective range.
Long shot.
I snuck into 15 yards for 20 minutes.
It took me 24 days to find him.
I passed up 33 8-year-old or better rams.
jason hairston
How many days did you spend scouting, too?
brendan burns
Oh, I mean, I lost track of time.
I mean, I put on, I mean, a crazy amount of money.
jason hairston
What job do you have?
We all need one of those.
brendan burns
He said, he said, he's like, when I was like, dude, I drew the tag and like, I was emotional.
I drew it like, I mean, people don't understand like, oh, you got a tag to hunt this thing.
It's like 25 years in a row.
jason hairston
Of no's.
brendan burns
Of no's.
unidentified
Right.
joe rogan
And how many people put in for the tag?
And there's 150 tags available?
brendan burns
150 tags in the whole state.
joe rogan
The whole state.
And how many people put in?
brendan burns
Two tags in this area.
joe rogan
Two tags?
brendan burns
Two tags.
joe rogan
So you got one of two tags?
brendan burns
Two tags.
220 people applied for two tags and I drew one.
joe rogan
Wow.
brendan burns
It was like amazing.
And I had a picture of this ram and he had showed up on the winter range and then disappeared into this abyss called the Bob Marshall Wilderness.
And it's like, I'm going to go in there and find him.
joe rogan
And how many total days were you hunting?
brendan burns
I mean, 24 days hunting.
I hunted 24 days.
jason hairston
How many scouting days you had was like ridiculous.
joe rogan
So you going back and getting food and going back in again?
brendan burns
Yeah, I was doing four or five days at a time.
Like all good things, like all the most amazing things, timing's kind of a bitch.
We had a baby do.
unidentified
In the middle of it.
joe rogan
My wife would fucking kill me!
Out there chasing one.
Did you see any other rams?
Yeah, but it wasn't quite big enough.
You piece of shit.
brendan burns
33. I passed up 33 rams before I... Push.
unidentified
On the cell phone!
brendan burns
So yeah, I mean I was after this one sheep and I thought, and you know like when you talk about really getting to know animals, he had showed up on the winter range and twice.
We had pictures of him two years in a row on the winter range and it's just like okay we got a picture of this big ram.
Well, you know, I start looking at the pictures and comparing them and all of a sudden I noticed that in one picture from 2013, or from 2012 and one in 2013, he had the same two young rams with him.
A year apart, 10 miles apart in distance, and he had the same two sheep with him.
So all of a sudden I'm like...
You know, most people would be like, oh, it's just a sheep, and then there's a little half curl, and then there's a young, kind of unique looking ram with them, and I'm looking like, it's the same ram.
So all of a sudden, I got a ram band that I'm looking for there.
You know, it's kind of a symbiotic relationship.
Young rams allow old rams, or old rams allow young rams to follow them around.
They show them kind of the hills, and they kind of tolerate them.
It's not like, hey, you're my buddy or anything.
They just kind of like, when the senses start to slip, you'll see old rams with young rams.
And they're keeping an eye on their back for them.
joe rogan
Oh, I see.
brendan burns
So I figured out this ram who was 13 years old, which is the oldest.
So I ended up killing him, obviously, and he was 13 years old, which is the oldest ram killed in the whole state of 150 by two years.
So he's off the charts old.
So he had these two young rams with him.
Basically, knowing enough about sheep behavior, I was like, okay, I'm looking for this old ram in this massive area, but I'm actually looking for three sheep.
Because if I see either of those two young rams without him, I'll know he's dead.
jason hairston
It makes a big difference in 500 square miles to look for three sheep versus one, apparently, huh?
brendan burns
I guess.
joe rogan
Still ridiculous.
brendan burns
So I went in there and I was like, I'm going to go find every sheep in the entire unit.
And I went in there and I thoroughly believe that I found every single sheep in the area.
I counted almost 50 more sheep than the biologist thought was alive in there.
joe rogan
That's so crazy.
jason hairston
Isn't that nuts?
joe rogan
Did you take photos of these?
brendan burns
Oh yeah.
joe rogan
Did you get them to the biologist?
brendan burns
Yeah.
He's kind of changed his management plan in the area a little bit.
He knows more about it.
That's hilarious.
I went in there because since I was a little kid, it was like, man, that's something I always wanted to do.
You're going to get this opportunity.
I'm not going to go do the easiest thing.
I passed big rams, big rams with my bow.
I wanted this ram.
I wanted to have like an epic hunt and just to see if I could do it, see if I could find him.
And I hadn't found those young rams in the 23rd day.
I said I heard them popping heads, started glassing, cutting the timber apart, and all of a sudden, you know, another key to the puzzle, all of a sudden there's that little young ram that was with him standing in the timber.
Boom, I got him.
Go down there.
There's 10 rams in there.
My ram walks out.
That's him.
It took me two days to kill him, but I found him.
joe rogan
And you're doing all this by yourself?
brendan burns
I had my buddy that originally found the sheep.
When I found the rams, I called him.
He had a regular job.
It was about a 10-hour hike in.
He hiked in.
To help me hand signal and kill it.
joe rogan
That's a good friend.
jason hairston
Right?
joe rogan
Who'll hike in 10 fucking hours for you?
unidentified
Yeah.
joe rogan
My friends would be like, dude, my wife just told me I gotta go walk the dog or something.
unidentified
Yeah, dude, I'm busy.
joe rogan
Fucking hike in 10 hours for you, dude.
jason hairston
And pack it out for you.
joe rogan
Yeah.
brendan burns
It's a good friend.
He found the ram originally, and then I called him, and he disappeared.
He jumped off of work like his wife was in labor.
joe rogan
Jesus Christ.
brendan burns
Rolled out, like, I gotta go.
joe rogan
Are you guys on the same breeding cycle, like rams?
brendan burns
No, no, his wife, he left like that.
It was like, hey, my buddy found the ram, I gotta go.
And it's a Montana thing.
The guys that he works with were like, yeah, go, man, you gotta go.
joe rogan
But your wife was ready to pop.
brendan burns
No, we had had the baby.
joe rogan
Oh, you'd already had?
brendan burns
Yeah, we had the baby September 11th, so I had left like seven days.
I went out, and we had the baby, everything was great.
unidentified
Yeah.
joe rogan
And then you left right after the baby was born.
It's almost even worse.
brendan burns
I stayed home, right?
jason hairston
You're sleeping well at night, honey?
unidentified
I'm going to kill a sheep.
brendan burns
You know my wife, she was just like...
A couple days, we got everything settled back in.
She was basically like...
Get the fuck out of here.
unidentified
Wow.
jason hairston
His wife's amazing.
joe rogan
That's amazing.
jason hairston
Yeah, she gets it.
joe rogan
Well, that's a good story to end this with because that sort of embodies what I appreciate about what you guys do.
That you guys are really like the one-tenth of the one-percenters of the outliers of the crazy people that are pursuing this as just an incredibly difficult biological puzzle.
unidentified
It is.
jason hairston
It's so awesome.
joe rogan
I appreciate what you guys are doing.
brendan burns
We've got to get you on a sheep hunt, man.
I'll do it.
joe rogan
I'll do it.
I'm in.
jason hairston
Let's put one together.
joe rogan
Let's figure it out.
Let's definitely figure it out.
jason hairston
It's next level.
joe rogan
But listen, thank you guys for just being you.
And thanks for doing what you're doing.
brendan burns
Thanks for having us over.
joe rogan
Like I said, I love when people are just fucking going for it.
So this was a cool podcast for me.
jason hairston
It's life, man.
joe rogan
And it's cool to watch you guys geek out and see all your innovation.
And I just appreciate it.
jason hairston
Yeah, we appreciate it too.
Love the coverage.
Love what you do as far as exposing the world to hunting.
It's awesome, man.
joe rogan
My pleasure.
So, people want to get a hold of you, K-U-I-U, on Twitter, right?
Is that the Twitter handle?
jason hairston
I believe so, yeah.
That's the website?
And Kuyu on Instagram, and then our website, Kuyu.com.
unidentified
All right.
jason hairston
Only place in the world you can get it.
joe rogan
There it is, folks.
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