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July 15, 2014 - The Joe Rogan Experience
02:55:01
Joe Rogan Experience #521 - Lewis, from Unbox Therapy
Participants
Main voices
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joe rogan
01:30:56
u
unbox therapy
01:15:33
Appearances
b
brian redban
03:08
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Speaker Time Text
joe rogan
Good googly moogly, ladies and gentlemen.
This episode of the podcast is brought to you by untuckit.com.
This is a new sponsor, and it's a new sponsor that's come up with a novel idea.
Everybody likes wearing those button-up shirts, like I was wearing a flannel shirt earlier today.
Everybody likes wearing them, but if you don't tuck them in, they look kind of odd, right?
There's like this little blanket that goes over your dick and your butt.
brian redban
It's like a backwards hill.
joe rogan
Yeah, like the idea is that you're moving around a lot, so when you tuck it, it keeps it from untucked.
But who the fuck tucks their shirt in?
Especially if you don't have a job where you have to tuck your shirt in.
Like if you're a banker, you can't be wandering around with your shirt untucked.
I'm not going to trust you with my cash.
unidentified
I can't even remember the last time I tucked my shirt in.
I hate it that much.
joe rogan
Well, you have an unconventional job.
If you're a dude with a conventional job, like if you're a lawyer.
unidentified
I thought you were going to say body.
I was like, no, that's why I don't like to tuck it in.
I don't want to look like a fucking grapefruit.
It's not comfortable, though, being tucked in.
unbox therapy
There's not much space in there.
joe rogan
That's the thing that guys with guts do when they have their pants tucked into and the gut is firm and tight against their pants.
It's almost like a bra for their gut.
unidentified
Yeah.
joe rogan
When it's tucked in, right?
unbox therapy
Hold it in, right?
A little resistance there.
Hide that shit, right?
joe rogan
Yeah, it's not comfortable.
I'm much more comfortable with shirts untucked.
But then there was always that extra cloth.
Well, this company, Untuck It, decided to figure that out.
It's made exclusively for men who wear their shirts untucked.
See, now, women won't be so excited to wear your clothes either.
That's another good thing.
Because one of the reasons why women like it is because it covers their vajayjay and their butt, and they can walk around with their legs.
brian redban
Yeah, their legs hang out more skin.
joe rogan
This will definitely show more skin, but, you know, it's going to show your whole vagina, let's be honest.
Look where this guy's penis is.
unbox therapy
That's crazy.
joe rogan
It's right there.
unidentified
Wow.
joe rogan
So it'll be less likely that chicks will wear your clothes, or if they do wear your clothes, they'll have to wear underwear.
unbox therapy
I feel like if I saw this guy in the street, I wouldn't even notice that there was anything different going on.
unidentified
Right.
unbox therapy
You know, it just blends right in.
joe rogan
Yeah, the brand ambassador is this guy, Brad Richards, who's a hockey star.
And he decided to be a part of the company as well.
It's because it's a novel and great idea.
Untuck It has solved the problem, ladies and gentlemen.
Made exclusively, as I said, for men who wear their shirts untucked.
And women, too.
You can wear it.
Especially if you tend to be more of a manly sort of a woman.
There's nothing wrong with that.
Okay?
Fucking wear flannel.
Who gives a shit, man?
Wear whatever you want.
If you're hot, by the way, you could pull off flannel.
Nobody gives a shit.
So, anyway, use the code ROGAN, R-O-G-A-N, for a special 10% discount at untuckit.com.
That's U-N-T-U-C-K-I-T dot com.
Shirts designed to be worn untucked.
Use the code word ROGAN and save 10%.
Shipping is free both ways.
Both ways, I guess, if you want to send it back.
The right shirt can make all the difference, fuckers.
So go check it out, untuckit.com.
We're also brought to you by Squarespace.
Squarespace, the very best way for you to create your own professional-looking website.
Nothing but rave reviews, by the way, of Squarespace.
Of all our sponsors, it's one of the most popular.
And it just works great.
And it's something that's such a...
Just a godsend.
It used to be it was so difficult to get a website.
You used to have to hire someone, and that person was probably busy as shit, and it takes massive man hours.
The man hours have been significantly reduced, and you can make an awesome professional website, including with an online store.
Super easy to do.
You can sell digital downloads like stand-up comedy or music or anything along those lines.
Beautiful designs, drag and drop content, super easy to use, about as easy as attaching a photograph to an email.
If you can do that, you can figure out how to do this.
unbox therapy
My site is built on Squarespace.
joe rogan
Kapow!
That is UnboxTherapy.com.
unbox therapy
If you want to bring it up, I've got a store on there as well.
UnboxTherapy.com, built on Squarespace.
joe rogan
Can you believe that, ladies and gentlemen?
What are the odds?
We didn't plan this out.
unbox therapy
What more do you need to know?
joe rogan
What more do you need to know?
Plans start at $8 a month, including a free domain name if you sign up for a year.
Responsive Design.
The site will look awesome on any device, commerce, online stores.
Every site comes with an online store.
Squarespace has a logo creator as well where you can create a clean, simple logo designed for yourself in minutes.
Many, many of our friends use Squarespace.
Duncan Trussell uses it.
Tom Segura and Christina Pazitsky, don't they use it?
unidentified
I don't know.
I know I built the new Def Squad store on that recently.
joe rogan
Yeah, Brian uses it.
Cara Santa Maria uses it.
So many people use it.
unbox therapy
So you can plug in, on the front page there, you can plug in your Instagram feed.
So that's always fresh content.
If you're a person like me and the majority of what you do is on YouTube or on social networks and you don't want to constantly be updating a website, one way to keep it current is to use this Instagram plugin which feeds right back to your Instagram feed, obviously, and so gives people a reason to come back and check it out.
Maybe they don't use Instagram themselves.
They can still see what you're up to.
joe rogan
Yeah.
It's awesome.
unbox therapy
Oh, go back.
Look.
I had the hemp force on there.
See?
joe rogan
Powerful, Lewis.
unbox therapy
That's what I left with last time.
And now I'm hooked up.
I'm on the program now.
joe rogan
And UnboxTherapy.com is the website if you want to go and check out Lewis's awesome website.
Great reviews on all sorts of different types of electronics and items and homemade craft brew beer.
How is that craft beer thing?
Is that good?
unbox therapy
That was sent to me, but I don't actually have it.
joe rogan
Oh, did you try it?
unbox therapy
No, I haven't tried it yet, no.
joe rogan
That's a great idea, though, huh?
Have a craft brew thing in your house?
unbox therapy
Definitely.
This is actually cool here, too.
This is all the different items and stuff that I use that are in my personal inventory of items that help make my videos possible.
joe rogan
Oh, nice.
Beautiful.
That's cool.
unbox therapy
And it's a plug-in.
They link back to the Amazon store.
Squarespace makes doing super complicated things incredibly easy to do.
joe rogan
Boom.
There you go, ladies and gentlemen.
So go to squarespace.com and get 10% off and a free trial for your first purchase.
Go to squarespace.com, enter the code word JOE. That's for a free trial and 10% off your first purchase.
Squarespace.com, enter in the code word JOE. Squarespace, a better web, starts with your website.
That's their logo.
That's the shit that they say.
Everything else is like basically my own words, but...
A better web starts with your website.
That's them.
unbox therapy
It could be worse.
joe rogan
It could be way worse.
unidentified
Yeah.
joe rogan
It could be way worse.
Alright, we're also brought to you by Onnit.com.
That's O-N-N-I-T. We dosed up Louis the last time he was here, and he had a dream that he was hanging out with Bryan Singer.
unbox therapy
Basically.
Plus, the protein stuff kept me full.
You know what I mean?
I was about to start editing a video.
I took a big protein shake, and I'm not super healthy or anything like that, but...
I stayed full for a long time.
I didn't want to get up.
I didn't want a snack.
I'm telling you, I'm going to take this shit seriously.
joe rogan
I've had people recently complain about the hemp forest.
They don't like the way it tastes.
Which is, I don't know, I guess it's subjective.
Just for the record, I always mix mine with coconut water.
unbox therapy
I love chocolate, though.
joe rogan
Chocolate's good, yeah.
Well, it's also made with stevia, so it has very little sugar.
There's like one gram of naturally occurring sugar per serving.
If you're interested in hemp, and especially like people said, like, why is it so expensive?
Our hemp is the best hemp you can buy.
If you go to any store, you can buy hemp protein powder, and you can compare the two of them between this and hemp for us, and there's two differences.
One, the percentage of protein per serving is much higher on the stuff that we buy.
We just buy the best stuff that you can get.
It's not cheap.
We have to buy it from Canada too, unfortunately.
They're starting to change that law.
They're fighting against it.
They're going all the way to the Supreme Court in Kentucky.
There was some recent website that was detailing Kentucky's battle to grow hemp, which is non-psychoactive, by the way.
Completely nonsense.
It's not getting anybody high.
It's just connected from the beginning to marijuana.
And the reason being that marijuana became illegal, and this is really wacky stuff, But it was because of hemp.
Hemp the commodity.
Hemp being used for paper, hemp being used for cloth, hemp being used for food and for oil.
Henry Ford, in fact, made the very first fenders of his very first car out of hemp.
And there's a video online, if you go to that video, you can see Henry Ford banging on the fender with a hammer.
Hemp is a crazy plant.
I mean, it's literally like it comes from another planet.
It's so different than anything else.
If you pick up a hemp stalk, it's incredibly light, but really hard.
Like a piece of hemp stalk, like a big thick of a hemp tree that grew thick and large.
It's amazing how strong it is.
It's weird.
It's like an alien plant.
You can eat it.
It has all the essential fatty acids.
The protein in it is very, very digestible.
Like I said, with Onnit, we try to use the best stuff available.
But you can buy hemp force or hemp protein, rather, that's a cheaper variety from many different sources.
And you can see the difference.
You can see it, and it'll be more gritty.
It won't digest as easily, probably, and it probably won't have as much protein per percentage, but it's all good.
I mean, look, any hemp protein is one of the best proteins you can get.
You're going to have less issues digesting it than you will whey.
Some people have no problem with whey.
Other people are more sensitive.
unbox therapy
My wife had whey protein prior to this one showing up.
And we were comparing the nutritional values.
And something I noticed on the hemp was the fiber.
The fiber compared to the whey.
joe rogan
Well, it's plant-based.
unbox therapy
Yeah, it's like 11 grams or something.
And I could use the help.
joe rogan
Everybody could use a little fiber.
unbox therapy
Digestively, yeah.
joe rogan
It's just good for your body, period.
Anyway, we carry that and a host of other healthy snacks and foods, like the Warrior Protein Bar, which is a bar that's made out of buffalo.
It's made out of buffalo in this ancient Native American tradition that uses cranberries and pepper with no antibiotics, no added hormones, no nitrates, and totally gluten-free, although I don't know why you would have gluten.
I guess you could maybe put wheat somehow or another in a bar to make it...
What these bars are is essentially just a really healthy protein snack that's totally natural.
Buffalo meat, 14 grams of protein, and it's based on a recipe that has been in the Lakota Sioux warriors for centuries.
You really can't call them Lakota Sioux.
Lakota is what they call themselves.
Sioux is what other Indians would call them, other Native Americans would call them, and Sioux means enemy.
So calling them Lakota Sioux warriors, it's not really the correct verbiage.
It's Lakota people.
Anyway, the Lakota people, they figured out a way many, many, many, many, many years ago how to preserve meat without all the modern shit that we use that It's probably super bad for you.
So no MSG, no lactose, no nitrates as I said, which is the one thing that people really are very leery about when it comes to food supplements, not food supplements, food snacks like beef jerkies and salamis and things like that.
Things with nitrates, hot dogs, nitrates not so good.
No antibiotics as well, no added hormones.
All just super healthy and again 14 grams per servings and only 140 calories.
Just one of the many things that we have on it.
And also, if you use the code word ROGAN, you will save 10% off any and all supplements.
Anything else before we get cracking?
brian redban
Next weekend, we're going to be at the Comic-Con American Comedy Company Wednesday and Thursday, July 23rd and 24th, bringing Kill Tony, Thunder Pussy, and having a comedy show there with Burt Kreischer.
joe rogan
Glorious, ladies and gentlemen.
Go to deathsquad.tv for all of that information.
And next Saturday night, or next Friday night, I am with Tony Hinchcliffe.
We are in San Jose at the Center for the Performing Arts, and all the information for that is at joerogan.net undertour.
All right, fuckers.
Lewis from Unbox Therapy is here.
We're all hopped up on coffee and speed and all kinds of other shit.
Let's just do this.
unidentified
Pow!
The Joe Rogan Experience.
Train by day, Joe Rogan Podcast by night, all day.
joe rogan
Lewis, a lot of people don't want to think you're on speed when you're on coffee, but you're lying to yourself, ladies and gentlemen.
You're on a mild form of speed.
unbox therapy
That's a good point.
joe rogan
Drugs are everywhere.
Like Dr. Carl Hart said, you don't want a drug-free America.
That's what he said.
unbox therapy
That's an unproductive America right there.
joe rogan
I'll go with what that guy said.
unbox therapy
Take coffee away from people, they're not working anymore.
joe rogan
It's amazing, isn't it?
Remember when you were young and there was no Starbucks?
They didn't exist?
unbox therapy
Right.
joe rogan
Is there something like that waiting for us out there?
Is there a new thing that's going to just, you know?
unbox therapy
That's a good question.
Some substance?
unidentified
I don't know.
joe rogan
Because coffee was there forever.
Marijuana?
Yeah, that's probably it.
unbox therapy
Isn't that what's happening in Colorado?
joe rogan
Oh yeah, it's happening like crazy.
Colorado's going off.
Washington State's going off now, too, because now they just started selling it.
So now the same ripple effect, the same effect that's happening in Colorado, which is they're making way more money than they even planned.
They had an idea of how much money they would make, and they're making way more, way more now.
unbox therapy
I mean, well, that's something that's been tied up for too long, and I think it makes a lot of sense.
joe rogan
Fascinating!
What a strange world we live in.
You know, I mean, now they have, have you seen the pot coin?
It is a digital currency based on marijuana.
unbox therapy
Oh my god.
Inevitable.
unidentified
Mm-hmm.
joe rogan
You're going to be able to buy marijuana with this digital currency?
unbox therapy
I think you need your own currency next.
unidentified
Nope.
joe rogan
That's when the government comes after you.
You got to stay low, dude.
unbox therapy
JRE coin.
joe rogan
You got to stay free and unambitious.
unidentified
That's true.
That's true.
I agree.
joe rogan
No running for office.
No trying to affect policy.
Nothing crazy.
unbox therapy
But maybe coins can become that.
Seriously.
Communities online could have a coin almost as a reward system for the best participants within that community.
joe rogan
Well, I think ultimately we will have digital currency across the board for a variety of different things.
And it could be really easy for communities, whether it's online communities or in towns, to set up their own money.
Because I remember there was a town in...
Man, I want to say like North Carolina, but there was a town that was in the news a while back where they had decided to make their own digital, not digital currency, but local currency.
And it was being talked about in the news and it was like everybody sort of agreed to what things would be worth and they would all have their own way of trading goods and selling things and passing it back and forth to each other.
I think that, as an online thing, that could be everywhere.
unbox therapy
Yeah, the decentralization of the power.
Why should some person in Missouri be concerned with what guys on Wall Street are doing?
joe rogan
Yeah, why is that affecting you?
Why are you allowing it to affect you?
Does it have to be all international like this?
unidentified
I don't know.
unbox therapy
There's smarter people than me that probably have something to say about that.
But when the bailout happened, that was the conversation.
It was dudes in suits taking money away from dudes in plaid shirts.
joe rogan
Do you know who Michael Shermer is?
unbox therapy
No.
joe rogan
He's a famous skeptic.
unbox therapy
Was he on the podcast?
joe rogan
No.
He's a famous skeptic.
He wrote this very strange article for Scientific America that's been chewed apart.
It's interesting because his idea of...
If you Google Michael Shermer Scientific America, he apparently writes an article there.
And he's got this Myth of Income Inequality is like the title of the article.
And look, this is how I know your ideas about finance are dumb.
If I think they're dumb.
This is how I know.
Because I'm clearly dumb.
unbox therapy
That's the litmus test right there.
joe rogan
So if I read your dumb shit and I'm like, yo, this is some dumb shit, that's when you know that your shit is off.
It's really strange.
It's a weird analysis of the...
Of the situation and the idea that, here's one quote, almost all of our studies participants, the authors conclude, grossly underestimated Americans' average household incomes and overestimated the level of income inequality.
So both income inequality and social mobility, though not as ideal as we would like them to be in the land of equal opportunity, are not as large and immobile as most of us perceive them.
He's getting destroyed in the comments.
unbox therapy
Yeah, whenever I see something like that, I always wonder if it's the audience dictating the message or the message being authentic.
Because I always wonder, who are the people reading this magazine?
They're probably fairly well off, right?
Scientific American, yeah.
So, isn't it easier to reinforce what they want to hear than it is to stir something up?
joe rogan
I don't know, but when I read this, when I read something that's so goofy like this, this is obviously like a libertarian slant.
You know, there's a lot of people that, they lean libertarian.
And libertarian almost has like a bit of a...
There's a conservative context to it or a conservative bend to it because a lot of that things are not as bad as everyone's perceiving.
Pull yourself up by your bootstraps.
The ability to have more freedom will equal less regulation and more freedom will equal more prosperity.
It's an ideology.
It's an ideology as much as being a conservative is, as much as being a liberal is.
Like sometimes people, they get on that one team and then they just sort of adopt the ideas and the inclinations of that team.
So this seems like what he's doing, and this is again coming from a moron, this seems like very libertarian in its slant.
And it just, whenever someone does something like this, It makes me question all the things that they think about.
You're supposed to be a guy who points out logical fallacies, who's involved in critical thinking, objective reasoning, and you say something like this, this is like...
No, there's crazy inequality in this country.
To deny that is insane.
unbox therapy
That's exactly what I was going to say.
I think the separation between rich and poor is such an obvious thing.
I mean, how can you dispute...
I can't remember the name of the documentary right now, but it followed a couple of people, Silicon Valley type entrepreneurs, and tracked their incomes relative to those of individuals within the company, and the sort of ratio over time, how those have changed.
But if you look at technology, which is sort of the angle that I'm looking at it from, the whole intent, more often than not, is to build efficiencies into your process.
If you're Amazon, for example, figure out a way to run your warehouse without people.
Figure out a way to have robots to automate all of it, right?
Because essentially your bottom line is affected by how much you can...
Like the automakers, for example, get robots in there.
Their technology appears to push in this direction of eliminating humans from the equation.
Where it becomes tougher to pinpoint where the actual value is being added in the product that you're receiving.
So it's not like Amazon warehouses don't have humans in them.
They do.
And they're creating jobs and they can go around and say, we opened a new warehouse so we hired 200 people or whatever it might be.
But once upon a time, without the automation, how many people would that have been?
joe rogan
Yeah, and what is going to happen when they...
I mean, are they really testing drones for delivery?
That's not bullshit.
unbox therapy
That's not bullshit.
I mean, it's not...
I think it's not nearly as close as the video makes it seem.
joe rogan
But just the idea that they're testing it.
unbox therapy
The idea.
The idea.
joe rogan
That it's not...
Look, it's going to happen.
It's like when they first made those photographs where you put the hood on and you stood up there and ka-chunk!
You know, they had that thing.
Was it like 1850 or something like that?
unbox therapy
Something like that, yeah.
joe rogan
The time between that and having it in your pocket was inevitable.
unbox therapy
Definitely.
joe rogan
All those ideas are out there.
Someone just has to uncover them.
unbox therapy
Definitely.
joe rogan
So once we have drones that there are testing, that are delivering products, it's a matter of time before the skies are filled with robot delivery trucks that are landing places and dropping off TVs and Definitely.
unbox therapy
I think the last time we were here, we were talking about self-driving cars and how in an airplane, it's okay for that process to be automated, but in cars, we freak out about it.
I think it's the same thing with drones.
People are afraid of what they don't know, afraid of the unknown.
But maybe drones are a little bit further out, but what's happening right now is also interesting and exciting, and it's kind of flying under the radar in the sense that You have Amazon Prime, you have Amazon Fresh, you have all these ways of getting things that you need without necessarily the same ecosystem,
the same chain that you once would have had where you had a delivery man brings it to a store and then the person in the store puts it on the shelf and then you have to go to the store to buy it and you have to go through a cashier instead of an automated checkout.
Just a number of human beings involved in that process used to be a lot more so everybody in that value chain could take a little piece for themselves.
But in this Amazon universe, it's all about eliminating those cogs and just doing A to B. So, yeah, a drone is maybe the endgame, but even right now, there's a huge impact to that form of consumption.
joe rogan
Yeah, it's so strange to watch the climate shift and change.
It's so strange to watch just online shopping.
I remember I did some online shopping a year ago.
I mean, not a year ago, a while ago, rather.
And I forget what it was that I bought, but somebody said, where'd you get that?
I said, I got it online.
And he was like, oh man, I wouldn't buy anything online.
Put your credit card out there, that's crazy.
unbox therapy
How long ago was that?
joe rogan
Long time ago.
unbox therapy
Oh, okay, yeah.
joe rogan
I mean, I was on...
When online shopping first existed, I was buying things.
unbox therapy
Yeah, same.
joe rogan
I was just like, this is so crazy!
unbox therapy
So cool.
joe rogan
You could find something online, then it shows up at your...
I think that now it's almost more common to shop online than it is to not shop online.
unbox therapy
Yeah, I mean...
unidentified
I don't know.
brian redban
My mom still says I would never put my credit card on there.
And my mom's not, like, super old, but I think that...
unbox therapy
We just do it, so we think everyone does it.
Well, and it depends on the item as well.
joe rogan
Let's find out.
Let's take a guess.
What percentage of Americans shop online?
unidentified
I'd say 70...
60%.
unbox therapy
Oh, that actually do it at all?
joe rogan
Yeah.
unbox therapy
Frequently.
Frequently, I'd say 50 to 60%.
What's frequently?
Once a week.
joe rogan
First of all, if you type in...
unbox therapy
Once a month.
joe rogan
If you type in what percentage of Americans, the first question is, are gay.
unidentified
Ha ha ha!
What does that tell you about people using Google search?
joe rogan
What percentage of Americans are gay is first?
What percentage are Christian is second?
unbox therapy
To be honest with you though, is that really that strange if you think about it?
joe rogan
Yes.
unbox therapy
Do you have the answer to that question?
joe rogan
The gay part?
unbox therapy
Yeah.
How close would we actually be?
joe rogan
Everyone's gay.
You just need enough time alone.
Yeah, everyone's gay.
You just need enough time in prison.
unbox therapy
I'm just curious what that top...
So the search is a common search.
I'm just curious what the top result actually is.
Wikipedia?
joe rogan
What do you think based on your own findings?
unbox therapy
All of America?
See, I don't have enough experience with all of America.
joe rogan
Well, just humans.
Canada.
You guys are America North.
unbox therapy
No, no, no, I know, but I'm saying, like, I'm talking more about urban areas versus rural areas.
joe rogan
Rural areas, they're all gay.
All those farmers are gay as fuck.
They might not even know it.
unbox therapy
See, that's what I'm talking about.
Like, I have city experience.
I don't have any country experience.
joe rogan
Do you think it's different?
I think they hide it more.
unbox therapy
In fact, I think the city-country thing is more defining than, say, the city you come from.
Like, people say, oh, somebody from Chicago is like this, and somebody from New York is like that.
In fact, I've been in marketing meetings where they have specific terms for those urban type of people.
joe rogan
You talking about black folk?
unbox therapy
No, no, no.
Not urban like that.
joe rogan
You can't say urban.
unbox therapy
I mean the life experience of a person who lives in a high rise versus the type of person who has a few acres.
It's a totally different life experience and therefore the culture that you participate in is going to be a little bit different.
So when people say to me, for example, oh, you know, you're Canadian.
You've been to Toronto a lot, so you know it's roughly the same kind of idea.
But when you ask me a question like that, statistically, I would say Toronto is probably more like New York than New York is like Kansas City.
joe rogan
Right.
unbox therapy
You know what I'm saying?
joe rogan
Yeah, I agree with you on that.
Except folks, well, the big difference between Canadians and Americans is how nice everybody is.
There's way more nice people for whatever reason.
unbox therapy
You think so?
joe rogan
Even in urban centers in Canada.
unbox therapy
Yeah.
I notice people say excuse me and sorry a lot more.
That happens.
joe rogan
Excuse me, sorry, pardon me, how you doing, smiling.
It's just a friendlier place.
unbox therapy
That happens.
joe rogan
I feel like it's probably because you don't have this background of conquerors.
It could be.
It's a different kind of mentality that set up the country.
unbox therapy
Yeah.
joe rogan
Whereas America is...
unbox therapy
It's definitely a different culture.
joe rogan
For sure.
unbox therapy
Definitely.
joe rogan
But close.
unbox therapy
Oh, yeah.
It's like a little bit twisted, sort of.
And again, it varies depending on where you are.
But one of the things that comes up more than anything is guns.
The difference in the perception of guns, crime, etc.
That conversation always comes up when I'm talking to people from America, asking me what the difference is.
Famously, that Michael Moore documentary...
What the hell?
Which one was it?
One of his first ones.
joe rogan
Yeah, yeah, yeah.
Bowling for Columbine.
unbox therapy
Was it?
Bowling for Columbine, yeah.
Where he's from Michigan, and he went over the border to Windsor from Detroit.
And, I don't know, he had some statistics in there, and people weren't locking their doors in Windsor.
I don't know.
joe rogan
Yeah, a lot of people thought that that was horseshit.
unbox therapy
I thought it was horseshit, too.
But he was trying to draw some kind of conclusion there that even though we're culturally identical, we don't shoot each other, which obviously is not true.
But some of the statistics coming out of Chicago right now are crazy as far as the amount of people that are dying due to...
Gang warfare, etc.
There's nothing like that at all.
So, I don't know.
joe rogan
Nothing like that in Canada.
unbox therapy
No, no.
I think Toronto...
I don't want to say a number because I don't know.
But murder figures...
I mean, it's one of the safest...
joe rogan
You should thank Rob Ford.
He's kept you guys safe by doing all your crack.
That's what he does.
unbox therapy
Keeping it off the street.
joe rogan
It's a strategy.
unbox therapy
Hanging out with the thugs.
joe rogan
Yeah, he's trying to calm everybody down towards overweight white people.
unbox therapy
Is that The Prince?
That book about...
I don't remember, but a king needs to be down with the people.
You see, the minute he gets up on his high horse, up on a hill somewhere...
joe rogan
Too good for crack.
unbox therapy
He can't relate anymore.
joe rogan
That's what I'm saying.
Free Rob Ford.
That's what I say.
unbox therapy
I think he's running again.
He's running against a porn star, actually.
joe rogan
Perfect.
The world's gonna end.
It's fucking the aliens are gonna land.
unbox therapy
See, I think that is the perfect...
Nicky Benz.
That's the perfect...
Kind of way to look at politics is that if these people can be there and nothing actually happens, there's no actual effect of it, for me it exposes politics as a whole.
joe rogan
Well, politics, given the state of our culture, I think the most intelligent, most capable people don't want that job.
unbox therapy
No, no.
joe rogan
Exactly.
They decide, no, I'll just get some puppet in place to do my bidding and pay them off.
It's obviously not that planned out.
It's like one guy is pulling strings.
Of course.
There are forces.
Most people don't want a job that doesn't pay that well.
It's going to take a shitload of your time and everyone's going to hate you no matter what you do.
Yeah, what?
Who wants that job that's smart?
unbox therapy
Not me.
joe rogan
That's the problem.
unidentified
Not me.
joe rogan
We have real issues.
Alright, it's saying actually that America is, there's several different articles about shopping online, what the numbers were, but it's overtaking stores, it's saying now.
unbox therapy
Yeah.
joe rogan
47% of consumers said the internet would be their favorite shopping destination.
Wow.
unbox therapy
Yeah.
brian redban
Here's in 2013. It says more than 80% of the online population has used the internet to purchase something.
unidentified
So at least once.
brian redban
And that's the only people that have used the internet.
unidentified
So that, of all, I'd probably say would be a lot lower.
unbox therapy
I'd probably say like 60%.
Globally?
Yeah, there's some people who don't have access.
joe rogan
How many people shop on their phone?
What would you say there?
unbox therapy
Oh, that's growing rapidly.
I know that for a fact.
I don't know the number.
joe rogan
Seven out of ten smartphone owners will use their smartphone for holiday shopping.
unbox therapy
Wow.
joe rogan
Finding store locations and checking and comparing prices being the top two uses, with 45% of consumers saying they use social media to assist them with their holiday shopping.
unbox therapy
Definitely.
joe rogan
Fascinating.
I think social media is a huge, huge, huge factor in buying electronics.
unbox therapy
Huge.
joe rogan
We were talking to your friend Marcus.
unbox therapy
Marquez.
joe rogan
Marquez, who also has videos online.
Great, really in-detail videos about cell phones especially.
He's helped me a lot.
I really enjoyed his videos.
I was talking to him about it.
I was like, there's never been a thing like this before.
unbox therapy
No.
And they actually...
We were involved in some report recently, some university report.
I'm not remembering the name, but they did some tallying to figure out how many people watch videos like that prior to making a purchasing decision.
The percentage in our world, in the tech space, it's huge.
The numbers were staggering.
So there's this really awkward thing going on right now where the influencers are becoming the retailers in a way.
joe rogan
Wow.
unbox therapy
We're taking on that role where it used to be a guy in a blue shirt at a Best Buy who could give a shit about the job.
joe rogan
Right.
unbox therapy
Who you kind of had to deal with whatever information he had.
You didn't have a choice.
And now it's like, why would we...
It's not very...
It's not the best use of resources to take a bunch of unsophisticated individuals with a part-time job and put them in that role, which is essentially a fairly sophisticated role, keeping up with all this shit, which is crazy.
So let's take one guy, give him video as a platform, and then allow for him to reach millions.
joe rogan
It's also the difference between someone taking on that role as a job and someone who's extremely passionate about electronics.
unbox therapy
Completely agree with that.
joe rogan
For a guy like you, you would probably, no matter what your job is, you would still be passionate about electronics.
unbox therapy
100%.
I'd still be having the exact same conversations.
Sometimes I feel like I might even be more passionate because I wouldn't be jaded by the whole thing.
You know what I mean?
I think in a weird way that might happen.
But there's definitely this change happening right now where social media is allowing for individuals who you don't know in your personal life to take on the role of That used to be for somebody connected to you, you know, immediately connected to you.
Now, the word-of-mouth marketing, which was the most powerful, is still the most powerful, is transitioning from word-of-mouth in real life, real words, to social media words.
Because even though you might be unreachable to people in real life, you're not, because of social media.
So, Joe Rogan is an influencer.
I'm an influencer.
Marquez is an influencer.
And all of a sudden, you're managing this social group of a million friends.
Essentially, that's the way they look at it.
You're building that connection.
You have this two-way communication.
You're producing...
Hundreds of videos.
You're pumping out hundreds of tweets.
You take on a different role.
joe rogan
And you're super responsible in a way.
Like, say, if you choose a certain phone and it turns out to be a piece of shit.
unbox therapy
Oh, for sure.
joe rogan
There's a massive burden on you that would destroy...
To be unjustly, there was no way it would be worth it, because it would kind of stain you forever, people's perceptions of your judgment.
unbox therapy
And most importantly, if you grew up invested in this, like I did, just wanting to get my hands on the next thing, if you're actually excited, it's super hard to fake it.
You know what I mean?
To fake it one way or the other way.
There's something about the format, the third-party format.
Brands, they'll put out their own videos.
They'll put out a feature video on their product.
Nobody wants that.
Nobody wants your super polished version of the way you want the thing to be interpreted.
Yeah.
In conversations I've had, it's like unboxing videos in general, I'm playing the role of you.
That's why traditionally they were shot point of view.
Point of view because it's your head.
You're about to go experience this.
And when I was playing around with the Google Cardboard VR, I was like, oh shit.
Can you imagine this idea being expanded on of consumption through someone else?
Having experiences that would be unavailable to you through someone else's perspective.
Because oftentimes, I'm playing with items that people don't have the money to buy.
At least not immediately.
They may be thinking about it.
Or they may just be watching it for entertainment.
There's all kinds of different viewers.
But I can imagine being a kid really wanting something, and the closest I could get to it was that experience of getting it, opening it, etc., and imagining that perspective as being mine, you know?
joe rogan
Well, the unboxing videos are always very cool because, you know, you get to...
You get a real sense of the product from the purchase to your hands to discovering it.
Whereas other times, the guy already has it out.
It's already fully charged.
He knows how to work it, so he's swiping back and forth and showing you all the things.
But you would never be able to talk a producer of a television show into letting you film 20 minutes on a fucking new LG phone.
They would go, no one's gonna watch that.
unbox therapy
I've heard of, I think maybe it was Virgin.
Somebody put some tech videos in the airplanes, which were kind of extended in length.
I don't know.
joe rogan
People would definitely watch them.
unbox therapy
The world is changing, you know?
joe rogan
It's totally changing.
unbox therapy
Those producers that are in that business, in that world, maybe they couldn't understand it.
But the audience and the numbers, they don't lie.
joe rogan
Well, the content delivery device of television.
Like, it's going to be on at 8 o'clock, it's going to go from 8 to 9, and that's when you've got to be there, or DVR it.
unbox therapy
I love this conversation.
I feel like it's not us who need to be adapting to them, it's them that need to be adapting to us.
joe rogan
Well, there's no need.
As technology has started to change what online video is, and now you have, like, Netflix documentaries and television shows and comedy specials, what is the difference between something that's on Netflix and something that's on television?
It's...
It seems the same thing to me, and it's becoming more and more prominent, and it's going to get to a point where it's going to eclipse it, because they don't have the limitations of, you have to watch it at this time, it's only on then, you've got to sit through commercials, all the silly limitations.
unbox therapy
You're dealing with a more sophisticated delivery system, and in the past, sophisticated evolutions of systems are never held back.
You can't stop them.
You can try, but where's Blockbuster?
Yeah.
joe rogan
They fucked up.
unbox therapy
There was a bunch of dudes sitting around a table like this with gray hair saying, people like to go and rent a movie.
You know, it's an outing.
That's what they like to do.
joe rogan
They do do it, and then the wife gets to pick.
unbox therapy
That's right.
That's right.
joe rogan
On Tuesday, and the husband gets to pick on Wednesday.
Tonight's my night.
unbox therapy
They like the classics for seven-day rentals and late fees.
Do you remember late fees?
joe rogan
Yeah.
unbox therapy
Can you believe that we put up with that shit?
joe rogan
I'll do you one better.
How about rewind fees?
unidentified
Whoa!
unbox therapy
Now I can't go with you there.
I can't get that far back.
joe rogan
Remember the rewind fees?
unidentified
Yeah, that was bullshit.
unbox therapy
So you don't rewind and they're charging you money?
joe rogan
They would charge you money if you didn't rewind.
Did you rewind the video?
You're like, I think I did.
And then they look at it.
No, you didn't.
unbox therapy
Who's considering user experience there?
How about some customer service?
joe rogan
Well, my friend figured out that most of the time the people that work at Blockbuster are way too dumb to know whether it's fully watched or fully rewound.
They would look at it.
So what he would do is just fast forward it to the very end and then say, look, it's totally rewound.
They would go, oh, okay.
Because they didn't know if it was rewound.
unbox therapy
Which side it was on.
joe rogan
They didn't, couldn't, this one?
Does it go like that?
Or is it like this?
Like, where's, where's the start?
Does it go clockwise?
Does it go, okay.
unbox therapy
Getting back to that conversation about the internet as a delivery method, there's this thing happening now where online content creators with really large audiences are getting approached by traditional media.
They are wanting to bring them over into that world to try and generate some interest in traditional media to an audience that generally isn't interested.
In that content.
And there's problems occurring where those people aren't translating and vice versa or they're trying to mold them into something else.
There's a lot of really big content creators that have branched out in that way.
And there's some sort of feeling like once you're on TV, you've made it, you know?
Which is still appealing to a lot of people.
But not at all for me because when I see, like I said before, a more sophisticated delivery system For me, we've won when we've convinced them to come work with us, not the other way around.
And I feel like there's a lot of people that are undermining how cool all of this is I'm not going to upload on my channel as much anymore because I have a show on this channel or because I'm working with this brand or because I'm in commercials now or whatever it is.
And that's a real thing that's happening with big YouTube stars.
joe rogan
That's fascinating.
So big YouTube stars are getting lured into the dark side.
unbox therapy
That's right.
joe rogan
They're getting pulled over.
unidentified
Come with us.
unbox therapy
That's right.
joe rogan
We'll control the content, but we'll pay you.
unbox therapy
That's right.
joe rogan
We'll give you a paycheck.
unidentified
Steady, steady money.
Gold coins from the bottom of the mountain.
joe rogan
Come with us.
unbox therapy
That is a real thing because their whole business is based around control.
They have to control the assets.
Like record deals.
Think about record deals.
Music companies.
joe rogan
Yeah.
unbox therapy
All that shit got overhauled.
joe rogan
Well, I heard there's, I don't know what podcast company it is, but one of the podcast networks got sold.
Got sold to some radio conglomerate or some shit like that.
unidentified
There you go.
joe rogan
I remember when that happened, I was like, wow, that's weird.
Why would they want to buy a podcast network?
unbox therapy
Nerdist.
brian redban
Didn't they get bought by, like, Warner Brothers or some kind of form of Warner Brothers?
joe rogan
I don't know.
Find out what the actual, well, who cares?
unbox therapy
I mean.
joe rogan
Let him do whatever he wants to do.
unbox therapy
I've had offers to buy my channel.
joe rogan
Really?
Look at you.
You said that with pursed lips.
unbox therapy
That's right.
joe rogan
You said that in very serious tones.
unbox therapy
That's right.
joe rogan
Yeah, well, hey, it's worth a lot of money.
A lot of people are checking it out.
We could just change the way you look at things, Lewis.
You're just a little too critical.
Like, why are you so mean when it comes to certain devices that could generate millions of dollars?
If you just flavored your things...
unbox therapy
I just can't imagine that life, being that person, though, really.
Just a shell, you know?
joe rogan
Well, it's also completely contrary to what you're passionate about.
What you're passionate about is innovation.
What you're passionate about is the consumer experience.
Like, I was kind of really interested in the last conversation that we had.
You were talking about...
The user experience, the UE, which I had never really thought of as a concept.
But it's not just a user interface, but it's the experience.
How does it make you feel?
unbox therapy
Start to finish.
joe rogan
The beveled edges, the polished glass.
unbox therapy
The materials, the box that it comes in.
joe rogan
Yeah, what is all that about?
And that's something that you only would sort of get if you were truly passionate about this.
unbox therapy
Look at Apple.
I mean, they're trying to control the experience start to finish from the retail perspective.
There's a difference between walking into an Apple store and a Verizon store.
joe rogan
Yeah, they got it nailed.
They do have that nailed.
Everything looks Apple-y.
You go to the Apple store, it's totally Apple-y.
unbox therapy
I feel like we shouldn't go off on Apple talk again because people get upset.
joe rogan
They can suck it.
People get upset.
The reality is that they make the best laptops.
They make the best desktops.
They make the best phones.
They just do.
The Android phones, the best thing about the Android phones is that they're open, is that anybody could make things for them, is that the screens are bigger, is that, you know, there's a lot.
You could watch Flash on them.
There's a lot of really positives when it comes to Android phones.
But when it comes to, like, who has made an Android phone that can fuck with an iPhone, the closest is, like, that HTC M8, and I've had that.
It's good, you know?
Camera shit.
Yeah, it's good.
unbox therapy
Actually, me and Mark, we did an inadvertent camera test out the window of our hotel.
unidentified
Mm-hmm.
unbox therapy
We check in.
He's three floors above me.
So I'm 12. He's 15. We both snap the exact same photo unknowingly.
I use a 5S. He uses the M8, right?
And we both post to Instagram within seconds of each other.
I see mine go live and right underneath I see his.
And you should check out.
I'll show you the results.
joe rogan
Yeah.
I've seen a bunch of the results from videos like Marcus's.
unbox therapy
I'll show you the results.
joe rogan
It's just, it's obvious.
The iPhones have a better camera.
It's a better, it's a slicker design.
There's a lot of great things to it, but damn, the Android's fucking, it's close.
unbox therapy
Okay.
joe rogan
It's getting really close.
unbox therapy
Check this out.
Just scroll down to the next one.
That's the iPhone 5S on the top.
We essentially took the same and scrolled down.
unidentified
Oh my god.
joe rogan
And that's the M8. Oh my god, that's incredibly different.
unbox therapy
Look at all the details.
joe rogan
Yeah, but it's not at the same time because the sun is different on the horizon.
unidentified
No.
unbox therapy
No, dude.
joe rogan
Come on, really?
unbox therapy
That's within seconds of one another.
joe rogan
That's insane.
unbox therapy
Look at the details.
joe rogan
How come yours, like, when you see your sun, it doesn't show any, like, what is that?
unbox therapy
The blast?
joe rogan
The flare.
unbox therapy
The flare.
joe rogan
But look at his flare.
unbox therapy
Yeah.
And look at, the interesting part for me is if you scroll down a little more and you look in the shadow portion, there's no detail in the M8's shadows.
joe rogan
It's terrible.
It looks like shit.
unbox therapy
You go up to mine, look at the detail where the cars are parked and that building in the forefront.
joe rogan
Yeah, that is fascinating that you guys did that accidentally.
unbox therapy
And then, yeah, because it just goes to show you the mindset.
We both saw the cool shot.
We're like, I'm going to take this shot.
And the difference in the output.
joe rogan
Yeah.
See, this sort of the context of the user experience, like the passionate person who's into electronics, You can't fake that.
unbox therapy
That's why it's so hard.
There are so many users or guys like us that really, really like the interface on stock Android like we talked about last time.
I have a Nexus with me as well pretty much all the time, but it's so hard to ditch the iPhone because when you want to make a photo, when you want to communicate through photography, there's just no other way right now.
joe rogan
That Sony one that takes very high, the one that has the extra big fat lens.
unbox therapy
Yeah, the Nokia one.
joe rogan
Is there a Sony that has that as well?
unbox therapy
The Sony's have some great cameras too.
joe rogan
The Sony's a waterproof one, right?
unbox therapy
They have a waterproof one.
joe rogan
Totally waterproof phone.
unbox therapy
Definitely.
joe rogan
Why is this not waterproof?
unbox therapy
That's a good question.
joe rogan
That's stupid.
unbox therapy
Back then, the body hasn't changed much since the 5. And back then it really wasn't a thing.
People weren't making it.
It's relatively recent.
Samsung's is IP rated for dust and water.
So is, I don't know if HTC's is, but definitely Sony's is.
It's a relatively new thing that's happening.
They can go a meter underwater for 10 minutes.
Hey, the next one might be.
The next one might be.
But for them, that's not a huge priority.
This doesn't seem like a huge priority.
joe rogan
But everybody gets their phone ruined by pouring a drink on it.
That's the number one reason phones get ruined.
unbox therapy
I would say cracked screens.
unidentified
Toilet.
unbox therapy
I would say cracked screens are probably higher than water, but they're both high.
Speaking of cracked screens...
joe rogan
Cracked screens are almost universal, right?
Doesn't everybody get a cracked screen?
brian redban
I've never had one, but I've had to move a turd to get my phone out of the toilet.
joe rogan
Did you kill the phone, or did the phone survive?
unidentified
No, the phone survived.
unbox therapy
How long was it in there?
joe rogan
Did you push it or what?
The thumbnail?
unidentified
It literally, like, I got up and then it fell in the toilet.
And I was like, ah!
Put my hand through to her, grabbed it, pulled it out, and then just dried it off.
unbox therapy
Did you put it in a bag of rice?
joe rogan
He probably didn't even wash his hands as fuck.
unidentified
No, I did the shaky thing in the hair dryer.
unbox therapy
Oh really?
What you should do if that happens is 24 hours in a bag of rice.
unidentified
Yeah.
unbox therapy
It'll pull away all the moisture.
brian redban
What I usually end up just doing is then having something stop working and then take it to the Apple or call the Apple store and they will send you one with that.
unbox therapy
Apple's great with that.
Here's the weird thing though.
They put, or at least they used to, I don't know anymore.
I used to do like some repairs on these things, crack them open and get crazy like that.
They used to put little litmus paper in there that would show...
joe rogan
If it got wet.
unbox therapy
It would turn red.
It used to be in the headphone jack.
I don't know.
They probably are still doing it.
unidentified
They still do it.
But if you call, there's no way for them to check it.
joe rogan
Here's a question.
Say if you drop something in the toilet, you drop a phone in the toilet, should you shut it off and throw it in the bag of rice?
Or should you leave it on?
unbox therapy
Oftentimes it turns itself off.
But yeah, if it's still on, turn it off.
Quickly!
joe rogan
Shut it off!
So shut it off, throw it in the bag of rice.
unbox therapy
What I usually do is just suck the water out of it.
joe rogan
Oh, Christ.
brian redban
But I wasn't going to do it with the poop ones.
unbox therapy
Right.
joe rogan
Why not?
brian redban
It's gross because when you suck it off, if you look at your iPhone, there's the top part where your ear usually goes, but there's water that's in there, so you suck that and you're pretty much sucking earwax.
unidentified
It's gross.
unbox therapy
I never thought of sucking on my phone ever.
joe rogan
Deep into that.
unidentified
I go really hard.
unbox therapy
How many times have you done this?
unidentified
Probably like five times.
joe rogan
So where's your phone, wait a minute.
Where's your ear going that you're getting earwax on that area?
unidentified
If you look, there's like a little grill that's right there.
Oh, right.
And if you look really close, you could actually see there's shit in there.
joe rogan
I was thinking about the jack itself.
unidentified
I know.
unbox therapy
But yeah, you have to suck all of them.
unidentified
There's the bottom one that you suck, and then you suck the power...
joe rogan
Does that work?
Can you really suck the water out?
Will it really help?
unbox therapy
That's what I've always done.
Getting water away from it is going to be a positive thing.
unidentified
But...
He's not like a guy on the phone.
unbox therapy
Customer service here.
joe rogan
Dude, listen.
I've been sucking on my phone.
Is that cool?
unbox therapy
I'm just saying it in the most polite way possible.
I wouldn't recommend it, no.
joe rogan
Here's the answer to our other question.
1.7% of American adults identify as gay or lesbian.
unbox therapy
1.7?
See, I had heard 10%.
joe rogan
That's the gays.
They just want you to think that everyone's gay.
unbox therapy
Yeah.
unidentified
Goddamn.
unbox therapy
Tough stat to get, though.
Who's taking that?
joe rogan
It's a good question.
It's a really good question.
unbox therapy
Because what percentage of gays are in the closet versus out?
joe rogan
That's a good question.
I would wonder.
What do you think?
unbox therapy
Again, impossible stat to get.
I would say 50-50.
joe rogan
Yeah.
brian redban
Just take 20 friends that you know and then think, alright, how many of those 20 people are gay?
How many people are those do you think are in the closet?
unbox therapy
How many just like how it tastes?
joe rogan
We all know a few people that are in the closet.
unidentified
Yeah.
joe rogan
Everybody does.
unbox therapy
In public figures, too, that you speculate on.
joe rogan
It's really sad.
It's sad when someone's in the closet.
You know, when you've got a guy who's a friend like Justin Martindale who's out and happy and silly about it, and nobody judges him.
It's no different than judging someone who likes to drive a certain kind of car.
Why do you give a fuck?
It's a weird...
unbox therapy
Is it more the individual, though?
Is it possible that somebody's experience is exactly the way they want it without coming out?
Could it be that there's too much pressure to come out, too?
joe rogan
Sure.
There's a lot of factors.
I think it all depends entirely on...
Your environment, your family, your religious background, where you grew up.
If you grew up in San Francisco, it's probably pretty easy to be gay.
unbox therapy
Right.
joe rogan
If you grew up in Kentucky, it's probably pretty hard to come out.
You know, you're in a fucking deer stand with a bunch of buddies.
You go, hey man, that's some shit I've been meaning to get off my chest.
You know?
We're all listening to Garth Brooks songs and shit, and like, one of you just happens to be gay.
Like, that guy's fucked, man.
unbox therapy
Yeah, he leaves the community at that point.
joe rogan
That's weird.
You know, if we had a situation where one of our comedian friends came out as gay, out of nowhere.
Like, say if Ari just decided to tell us, you know what, guys?
unidentified
I'm going to fight this, but I'm pretty sure I'm gay.
joe rogan
We'd be like, whoa, that's weird.
Okay.
unbox therapy
Wait, you had that one guy on?
joe rogan
Which guy?
unbox therapy
He's 10% gay.
joe rogan
Oh, Brody.
Brody, yeah.
He's 84% gay.
unbox therapy
What would Ari with a lisp sound like?
joe rogan
We wouldn't have a lisp.
It's not like, I'm coming out of the closet, guys.
I'm tired of talking normal.
unidentified
No, I think that happens, Joe.
unbox therapy
Once you're out, you can start to enhance it.
unidentified
Yeah, because you hide it and you breathe it in.
You try to hide your gayness.
unbox therapy
But once it's like, oh my god, I'm so ready to.
joe rogan
Well, some gay guys would totally disagree with that, because there's gay guys that like really gay men, like really lispy, femy gay men, and there's gay men that like men, that are men who like other men, and they don't talk gay at all.
unbox therapy
Yeah, that's tough.
unidentified
Like Segura or something.
unbox therapy
That's tough.
joe rogan
Yeah, like if Segura was gay, you know?
If Segura was living with a guy who looked exactly like him...
unidentified
Kreischer.
Kreischer.
Him and Kreischer.
joe rogan
Just eating each other's assholes.
Yeah, if those two guys were bears, they wouldn't be, you know, they wouldn't be obvious.
unbox therapy
No.
joe rogan
Right?
unidentified
That's a delicious couple.
Just imagine.
joe rogan
They're great whether or not they have sex or not.
They're just two awesome guys.
unbox therapy
So what percentage do you think then are complete, like, flaming the whole way versus you'd never know?
joe rogan
I don't know, 1.7%?
It's 1.7, so let's round it off.
Let's say it's 2% that are in the closet, 2% out of the closet, 4% of all Americans gay.
Are we willing to say that?
I'm willing to say that.
I'm willing to say that.
I think that's probably about right.
So 4% of all Americans being gay, I'd say super gay dudes, it's like 1%.
unidentified
Yeah.
joe rogan
One out of three or four.
unbox therapy
And that's mostly drug, connected to drug, probably.
Like, just raging, like, I want to fuck you in there.
unidentified
It's like, ah!
joe rogan
I don't know, man.
I have some friends that are a gay couple that live in my neighborhood, and they're pretty obviously gay, but they're not like partiers or animals or anything wacky.
They're not doing...
I don't think they're doing drugs.
unbox therapy
You know what's weird about it to me is like, I know for myself, I don't really want to be defined by anything.
I don't want to be defined by one thing about myself.
joe rogan
Then you're queer.
That's the queers.
unbox therapy
Oh, okay.
Perfect.
joe rogan
That's what queer is.
unbox therapy
I'm going to fit right in.
You know the LBGTQ? The last thing I want is some kind of label, but in that world, it seems like that's exactly what...
You know what I mean?
joe rogan
They want to be labeled.
unbox therapy
Yeah.
It's so weird.
It's like...
I don't know.
joe rogan
I think because there's a lot of...
They want to be identified...
First of all, they're proud to be out.
To be out is probably a huge relief off of your back.
unbox therapy
Right.
joe rogan
Just to be out and not have to hide that shit anymore, not have to have that hovering over your head, that probably really fucks with people.
So it's probably like an affirmation in a lot of ways to just say you're gay.
But the queer thing is, I think they don't want to be, I don't want to butcher this, my queer friends, they don't want to be described as a he or a she or a gay or a straight.
They want to be them.
There's those folks too.
I mean, otherwise, why would it be queer?
Why wouldn't it be bisexual?
Like, what are you?
I'm queer.
Okay, what does that mean?
Are you gay?
Are you straight?
Are you bisexual?
I'm just queer.
So you're just, alright.
I got it.
I think I got it.
I don't know if I have it.
You know, it's...
unbox therapy
So that's a real...
That's a thing.
joe rogan
Yes, queer.
That's what queer is.
unbox therapy
No one's ever told me that before.
joe rogan
No, you're fucking Canadians.
We keep shit from you.
unbox therapy
Yeah, I guess so.
joe rogan
There's a lot of things we keep...
unbox therapy
I'm sure if I investigated, I could figure it out.
joe rogan
Maybe.
unbox therapy
No, I mean, there's one hell of a pride parade in Toronto.
One hell of a pride parade.
joe rogan
Is it queer pride, though?
That's a fucking confusing parade.
Because if you're truly queer, you wouldn't even show up for it, because you don't even identify with it.
You don't identify with that group that's running that parade.
unbox therapy
Wow.
joe rogan
Yeah, I think people, for the longest time, have been suppressed.
And still are.
But I think for the longest time they didn't have an outlet where they can identify with other people that have also been suppressed in very similar ways.
So whether it's being gay or whether it's being transgender, they didn't have a community before to support them.
They just had scattered groups of people all across the country with no way to communicate with each other.
unbox therapy
I think it's probably the time that we're in.
I don't think it'll be like that forever.
What do you mean?
Well, at some point, I feel like it won't be as exciting as it is now.
joe rogan
To be a queer?
unbox therapy
Here's what I mean by that.
Since it's only recently become as accepted as it is now, 50 years ago, I don't know what they were going to do to somebody who came out, or 100 years ago, or whatever.
It was obviously a tougher time, so eventually it'll be so commonplace that it won't even drum up nearly the discussion that it does now.
joe rogan
Yeah, but as long as it's only 4% of the population, it's always going to be a marginalized group.
unbox therapy
I guess so.
I could go with you on that, but do you think it's always going to be 4%?
Is this something that is a growing figure, a shrinking figure?
joe rogan
That's where it becomes a real problem in the Christian community, because that means a bunch of queers are indoctrinating all the youngins.
That's what's going on.
They're spreading their queer.
Well, there's a lot of people that believe that if you sexually indoctrinate someone in the world of homosexuality very young in life, that they'll identify with that.
unbox therapy
This is a deep conversation, dude.
joe rogan
It's a deep conversation, but it has more to do with...
unbox therapy
What is it with the pedophile stuff?
joe rogan
I'm not saying pedophilia.
unbox therapy
No, but the likelihood of a person who was molested by a pedophile turning into a pedophile themselves.
joe rogan
Yeah.
unbox therapy
That's documented.
joe rogan
That is documented.
I don't know if those are totally related.
unbox therapy
No, just how young experiences you have when you're young help shape your perception of so many things.
joe rogan
It does, and also women who have been molested at a young age tend to lean more towards prostitution and towards pornography and towards a lot of things along those lines, that their ideas about sexuality get morphed.
But, yeah, it's interesting, man.
The 4% thing, like, you know, there's another question, like, what makes someone gay?
I mean, how many people are gay because of a choice?
How many people are like, I'm tired of fucking dealing with chicks, I'm just gonna learn to start liking dudes?
How many of them?
unbox therapy
I feel like the company line is that people are born gay, but...
I always had difficulty with that.
I have difficulty believing people are born anything.
joe rogan
Oh, you need to meet this kid that lives on my street.
unbox therapy
No, but by this I mean that some percentage of our existence is nature and some percentage of our existence is nurture.
It's a mixture.
It's not concrete.
You don't come out with a concrete perspective on anything.
joe rogan
Except this kid on my street.
He's five and he's gay as fuck.
unbox therapy
There's no doubt about it.
But by five, I think we underestimate how quickly characters built on an individual between the ages of one to two, or two to three.
We look at a five-year-old, and for us as adults, five years is nothing.
It's a blank.
But for them, it's such a huge span, and so much is happening in that period of time.
joe rogan
Oh yeah, and your childhood being traumatic is incredibly hard to get over.
It's just the fact that it happened 15 years ago, it set the boundaries and the framework, sort of the building blocks of your personality.
And to kind of go back and repair that shit, very difficult to do.
unbox therapy
Some people never do.
joe rogan
Some people, most people I think never do.
As opposed to someone who's born and raised in a really...
I have friends that grew up fucked up, and there's something about the fucked up-ness that they encountered that just...
They're gone.
They're never going to come all the way back.
They're never going to look at themselves objectively.
They're never going to step back and try to fix many or any of the personality issues they might have developed because of a protective mechanism they sort of developed as a young person.
They're just not going to do it.
unbox therapy
A shut off button.
joe rogan
Yeah.
There's just whatever it is, they're done.
They're done growing, changing.
And then other people, like you meet them and they're consistently exploring their personality and their life and improving upon themselves and doing new things.
You know, I love when I talk to someone like, dude, I took up scuba diving.
Like, what?
unidentified
Yeah.
joe rogan
That's awesome.
Tell me about scuba diving.
That's not the best example, but about someone who's consistently and constantly trying to expand their experiences and analyzing their life.
Then there's other people that are just in a sea of bad decision making and alcoholism and drug abuse and gambling and this and that.
unbox therapy
It seems like it can come out in so many different ways, but it ultimately stems from being happy or not being happy, you know, finding a way to get there.
joe rogan
Right.
unbox therapy
I mean, shit can happen to you, and you have that moment of interpretation where you can take it one way or take it down a different path.
And the more severe the experience, the harder it is to take it in a positive way, as weird as that is.
I don't know.
You know what I mean?
For example, failure.
That's the main way you learn how to do something.
So I'm going to learn how to ride a bike.
Well, if I fall off that bike, I'm going to learn really quickly to stay focused so that that doesn't happen because there's pain on the other end of it.
So here's this really negative thing that actually acts as the mechanism for getting me from A to B and getting better at something.
But the pain portion on its own, when you can't justify it, when you can't figure out the end message, when you can't figure out what I've learned because of this, that's when it's the toughest to digest.
joe rogan
Yeah, I think there's a lot of folks that try to stay as comfortable as possible, as much as possible, too.
So they're terrified of that pain.
So instead, they just don't experience much.
They just have a very narrow world.
And then maybe they'll experience a little bit of emotional pain online every now and again.
You know what I mean?
Like they'll put up a YouTube video and then read the comments.
That's enough.
No bike riding for them because that would be some real life pain.
unbox therapy
See, I have two little kids.
I have a four-year-old and a two-year-old.
My life has changed a lot since having them just in analyzing their behavior and then analyzing my own in contrast to theirs.
Again, yeah, adults are constantly trying to find ways to avoid pain, to avoid not feeling great all the time.
We're complete risk avoidance.
I mean, the average person, whatever, 9 to 5 type individual, them, they put themselves out there for no reason.
My four-year-old does a swing set.
He could go on the swing or he could pick one of the posts going to the top and climb all the way to the top and sit.
He's four.
What is driving him to do that?
Because the adult mind would say, you're going to break your wrist or leg or whatever.
And he might.
And someone's going to blame me for it.
Fine.
But it's the drive portion in and of itself.
This just wanting to experiment that's the most exciting.
That's the part that I want to tap into.
That's the part that's contagious.
You see him do that and it's like, shit.
Why should I fall in line?
Even if it's not directly related, why does the next thing I do need to be the status quo?
joe rogan
Right.
unbox therapy
Like what we did today.
What we did today is not your average tech video.
joe rogan
Right.
Well, tell people what you did today.
unbox therapy
I was wondering if we were going to talk about it or not.
joe rogan
Yeah, for sure.
We can talk about anything and everything.
unbox therapy
What we did today, we ran a little test, a little experiment.
Most people know behind this studio is a little mini archery range.
If you don't know that, you should know that.
There's a couple pictures on Joe's Instagram feed.
That's how I knew about it.
A little mini archery range and the experiment involved bringing some technology components.
Out here to figure out how they would resist the impact of an arrow.
Right?
joe rogan
Yes.
unbox therapy
Yes.
Have I done a good job so far?
I feel like I'm dancing around the subject.
Okay.
The upcoming iPhone, the iPhone 6, supposedly has a sapphire display or a display that's partially made of sapphire.
Here's the problem with sapphire.
How technical do you want to get about this?
joe rogan
Get in there.
unbox therapy
Okay.
Okay.
Sapphire is a really hard material.
They've been using it on watch faces for a long time.
It doesn't scratch easily.
If you buy a Rolex or something, it's probably got a sapphire face or something like that.
But it's really expensive and it's really brittle.
So for a flexible surface, it would be shit.
Shitty.
And what a lot of people don't realize is that even if you have a stiff phone like an iPhone, there's a certain amount of flex that it can put up with without chipping or shattering, like something like this, you know?
You can put some force on it.
You could sit on it, etc.
It doesn't crack when you bend over type stuff.
Or chip very easily.
Although, people crack them anyways.
Smash them anyways.
So companies came out with things like Gorilla Glass, which are these flexible kinds of glass that are made out of laminated, poly-type bullshit.
A little bit of everything in there.
Some glass, some minerals, some plastic.
This new Sapphire one, which is supposed to be patented by Apple, is supposed to be the strongest we've ever seen.
So, fewer people are going to end up in the Apple Store with a cracked iPhone.
Essentially, that's the way it's looking right now.
So, my buddy Marquez, who we talked about earlier, got his hands on through a very similar source to who I've gotten my hands on components from before.
Got his hands on this glass.
Supposedly.
Allegedly.
Whatever.
No definitiveness there.
But what we think is the upcoming glass.
Put it through its paces.
Scratched it with a knife.
Scratched it with keys.
Would not scratch.
Very durable.
But I was unimpressed because I said, well, we need to bust the thing.
We need to take the thing to the point of destruction.
This is not enough.
And I wasn't the only one.
There were people in the comments that were like, well, dude, you...
unidentified
He did a great video, so he doesn't deserve it.
unbox therapy
But they were like, well, dude, sure, you bent it and scratched it, but at what point is it going to be destroyed?
And so we wanted to test that.
So I sent him a message where I said, listen, me, you, let's figure out how to get this done.
I think maybe we should go to a gun range.
That's what I said to him at first.
He said on DM, I said, have you ever been to a gun range?
He said, I like where this is going.
Then I responded with, I think I can do one better.
I said, what do you think about an arrow?
He said, sold, right?
I said, let me reach out to Joe.
So then I sent a message to Joe.
It was kind of vague.
I like the way it was phrased, though.
I said, leaked iPhone sapphire screen, an arrow, and a high-speed camera.
That was it, dot, dot, dot.
What do you think about that?
And he responded with, fuck yeah.
You hear me folks?
No hesitation.
Fuck yeah.
Right in the DM. That's what I love about this guy right here.
So we came down and we did it.
We made it happen and the video is going to go live.
I have a shit ton of data to look through because this camera is shooting at 960 FPS which I'm going to have the calculation wrong here but essentially an 8 second clip is an enormous amount of footage.
It's like minutes worth.
joe rogan
Over a minute.
960 frames per second?
unbox therapy
That's what we shot it at, the impact.
unidentified
960. Yeah, it turned out to be, what was it?
It was like one minute of video equals one second.
Was that the...
joe rogan
Yeah.
unbox therapy
Is that it?
I don't know.
I don't want to go on record, because I'm going to be wrong if I do go on record.
But for those that are really into this shit, we were shooting on an FS700 at the highest frame rate possible.
And basically, we're going to try and give you guys the most accurate representation of the impact that we can.
And I mean, I'm not going to spill it here.
We got to leave a little reason to go check out the video.
But interesting results.
joe rogan
Yes.
We're not going to spill it.
But guess who wins?
unbox therapy
We did some other stuff too.
joe rogan
It's not the phone.
unbox therapy
We didn't stop at the Sapphire, the upcoming Sapphire.
We had more fun than that.
So plenty of incentive to head over to Unbox Therapy.
Hit the subscribe button right now so you're ready when the video goes live because we're about to take over the internet.
And we're counting on you guys to help us get there.
joe rogan
We'll definitely promote it.
We shot some shit.
We shot quite a bunch of shit.
unbox therapy
Yeah, definitely.
joe rogan
It was worth doing.
unbox therapy
Definitely.
joe rogan
For sure.
unbox therapy
So, yeah, we brought a lot of cool people down there.
I should shout everybody out.
We brought Austin Evans.
We brought John from TLD. We brought Marquez, of course.
Who else am I missing right now?
joe rogan
I don't think anybody.
unbox therapy
No?
I probably am.
I'm being an asshole right now.
Josh, also from TLD, was there.
Anyway.
We made it happen.
A bunch of cool people.
Way too many cameras were in the back there.
You're going to see it all.
We got behind the scenes.
We got in front of the scenes.
This is destruction at its best.
joe rogan
It was awesome.
It went down.
Go watch a video.
What is it about men that we were talking about this?
unbox therapy
Right.
joe rogan
Like, men wanting to shoot things and blow them up.
Like, if you had to compare, like, the numbers, just the sheer numbers.
Forget about how many people are gay.
The sheer numbers of things that get blown up by men, you know?
Like buttholes.
No chicks are sticking firecrackers up their butt.
Things that get blown up in a field.
How many things get blown up in a field that are by women?
unbox therapy
Growing up, I used to blow up fish.
brian redban
I used to put firecrackers in their mouth and just blow them up after fishing.
joe rogan
That's so rude.
unbox therapy
You should be on some watch list somewhere.
joe rogan
If you weren't before, you are now.
Yeah, men, like how many different refrigerators have been stuffed full of dynamite?
unidentified
Definitely.
joe rogan
It's all men, right?
unbox therapy
When I was a kid, I had an obsession with opening stuff like this up.
My parents would buy me some awesome piece of technology and I would want to get inside of it, like keyboards and Walkmans.
I used to open those up to just see what they were made of.
I don't know if this is an extension of that, but ultimately you get to see what the thing is made of.
You know what I mean?
joe rogan
That's part of it, I think, for sure, to see inside once you shoot it, look inside.
But blowing things up, it's also just to just blow things up.
unbox therapy
No, you're right.
You're right.
I'm stretching on that.
I was trying to put a spin on it.
joe rogan
Well, I think there's two different desires.
Your desire is the desire to see the wiring under the board, which is real as well.
unbox therapy
But also when the arrow hits it, we're so used to seeing this in the context of, ooh, don't drop it.
joe rogan
Right.
unbox therapy
Don't spill on it.
joe rogan
Right.
unbox therapy
To see it in that light where, fuck you, you know?
This thing, right, that you've been so concerned about for so long, you know, you're gentle with it, you baby, we fucking baby these things.
joe rogan
True.
unbox therapy
You know, and so to take this thing that's on your conscience all the time, where is it?
Do I have it?
It's in my pocket.
joe rogan
Right.
unbox therapy
Who doesn't do the slap?
Everybody does.
You slap the wallet.
Phone, you don't leave that premises until it's in there.
So to say fuck it, even for a minute, even for a second, that's a win.
joe rogan
Or you're just destroying things and you're just getting off of the fact you destroyed things.
unbox therapy
Yeah, but if it was, I mean it was cool, but like let's say we put some, I don't know, a fucking banana there.
It wouldn't have been quite the same.
joe rogan
Yeah, no, definitely more valuable things are cooler to see explode for whatever.
We're rebelling against our instincts!
unbox therapy
That's right.
joe rogan
Yeah, I guess, yeah.
What was I going to say?
Oh, exploding things.
I don't know.
Whatever, I lost it.
I lost whatever I thought it was.
unidentified
Yeah.
unbox therapy
It's exciting.
I mean, there's also this just, from a very straight-up primal perspective, this idea of the impending doom.
As a viewer, you get to wait, you get to watch, but you know the outcome.
You already know what the fuck's going to happen, but you need to see it happen anyways.
joe rogan
I know what I was going to say.
Blendtec blenders.
You ever seen that?
unbox therapy
Will it blend?
joe rogan
That's crazy.
They blend the fucking iPhone.
They blend the shit out of that iPhone.
unbox therapy
That dude blends...
unidentified
My Vitamix couldn't take...
I have a Vitamix and I have Blendtec and it couldn't do a pineapple.
I put a pineapple in there and it just kept on overheating.
brian redban
But luckily there's a sensor in there that you just have to unplug it and wait 30 minutes and shit.
unidentified
But I'm like, wait a second, why can't this shit do a pineapple but like a Blendtec?
unbox therapy
You gotta man up and get the Blendtec, man.
unidentified
Yeah.
joe rogan
I don't know.
I enjoyed the Vitamix.
You know what I like about the Vitamix?
That plunger thing.
Yeah, the plunger thing is nice.
unidentified
That's nice.
joe rogan
But I never used it for anything other than kale shakes.
unidentified
Right.
joe rogan
But it's perfect for kale shakes.
Works great.
But the Blendtec's better, even for kale shakes, because it really liquefies it.
It brings it down to a much smaller-sized particle.
Does it?
unbox therapy
I use my Blendtec, though, every day.
unidentified
Or my Vitamix every day.
brian redban
Even if I'm just getting like, hey, I'm going to get some apple juice, I'll put some apple juice and ice in it and make it like a frozen ice.
joe rogan
It's good, man.
It's good.
I mean, you should...
Look, the more you could give your digestive system a break and blend shit up like that, like vegetables, it's good for you.
It's good.
It helps you poop, too.
God, good Lord.
That's the best thing about those kale shakes.
The poops are fantastic.
unidentified
Yeah.
unbox therapy
I need help there, man.
I guess I gotta jump on a kill train.
joe rogan
Just a wild log ride.
Like, you're working on the Yukon, and there's a river, and then the logs broke loose, and they went down current.
Like, ah!
That's what it's like when you take a shit.
It's just like, oh, hang on!
Just hang on!
unbox therapy
Perfect.
joe rogan
And then you think, why isn't my shit always like this?
Sometimes you're going, I think I've got to take a shit.
I definitely have to take a shit.
Alright, let me just sit here and wait for this to come out.
unbox therapy
How long should you be in there for?
How long should you be sitting down for?
joe rogan
It's really truly dependent on your diet.
unbox therapy
Right.
joe rogan
I think the easier it is for you to shit...
unbox therapy
For you.
For Joe Rogan and experiencing the bathroom, what's the perfect length of time?
joe rogan
Depends on if I have my phone with me.
Because sometimes I'll drag it out.
Even when I'm done.
Or a good magazine or a book that I'm into, I'll drag it out.
I'm done shitting.
I've finished.
I just don't feel like pulling my pants out.
unbox therapy
What's your record for time after you've been finished for still chilling with the phone?
joe rogan
My legs go numb all the time.
I'll tell you that.
Especially when you got that iPhone.
Ari used to have a joke about it.
It's so true.
You know, you got that iPhone resting on your elbows, resting on your thighs, and then you're leaning forward.
unbox therapy
And you're just cutting off all that blood.
joe rogan
You're choking out your legs, essentially.
unidentified
Fuck.
joe rogan
Yeah.
unidentified
Have you ever masturbated on the toilet?
No.
Not shitting, but just sitting on the toilet.
joe rogan
No.
No.
brian redban
Like I had when the girl was over and I couldn't masturbate in front of her, so I would go to the bathroom like I might take a shower and then just try to masturbate while sitting on the toilet.
joe rogan
Why do you just have sex with her?
She's right there.
I don't know.
Too much work.
unbox therapy
Too much work.
So what happened?
What was the outcome?
unidentified
It's really hard.
I've only done it once.
unbox therapy
I've tried like three times.
unidentified
It's really hard!
unbox therapy
It's something about the sitting on the toilet.
It takes you out of it.
I remember somebody sending me something.
Not a product.
They wanted to send me a product because they say we don't sit on the toilet properly and it's this thing to adjust the way you sit.
joe rogan
Oh, like a squat thing?
unbox therapy
That's what it was.
joe rogan
Like a platform?
unbox therapy
That's what it was.
Imagine that review.
My God.
joe rogan
Yeah, that is supposedly the way you're supposed to shit.
unbox therapy
I looked it up, I went to their website, and I was like, holy shit, everyone's shitting the wrong way.
joe rogan
Yeah, we are, that is true.
It is easier for your bowels to work if you're...
You can also sort of adjust your posture.
unbox therapy
Stand over top.
joe rogan
Yeah, because I think probably the way I'm doing it with my phone, where I'm leaning forward, and it's probably the worst way.
unbox therapy
Worst.
joe rogan
Like, what you should do is, like, probably straighten up and, like, mimic the squatting.
unbox therapy
The perfect technique with Joe Rogan.
joe rogan
Yeah, this is how you shit.
I know your mom never taught you this.
I'm here for you.
Yeah, I think like a squatting sort of a thing like that, like with a straight back would be the way to do it.
brian redban
We've got to fix the morning P-boner problem because that shit, like I still, like, I'm not good at it.
unbox therapy
What do you mean?
brian redban
Like where you have to like do that weird position to stand over the toilet.
unidentified
And push your boner down just to pee.
Oh!
joe rogan
Yeah.
Well, you just gotta just go outside.
unidentified
Is that what you do?
Yeah.
joe rogan
Just pee outside.
unbox therapy
Really?
That's what you do.
Get close.
Get one with nature.
joe rogan
Just piss all over the place.
unidentified
Do you have a piss pot?
unbox therapy
Have we talked about this?
unidentified
I have a piss pot.
joe rogan
Buy your bed?
unidentified
No, it's outside.
unbox therapy
I like to pee outside.
For some reason, it's just more comforting.
I'll just walk outside and pee.
joe rogan
Is that animal instinct?
How come you don't have a bush?
unidentified
No, there's just a pot out there.
brian redban
It's a pot that's like a planted pot.
joe rogan
Oh, okay.
unbox therapy
So there's dirt in there.
A little fertilizer for the plant.
joe rogan
It's not good for it.
unbox therapy
No, not at all.
joe rogan
Dog piss kills lawns.
I know that.
unbox therapy
Definitely yellow.
Disaster.
joe rogan
No, no, no.
It stops being green.
I don't know what's in a dog's piss.
unidentified
It's pneumonia.
joe rogan
But it doesn't seem to be the same as a human.
When you pee on the grass, if you pee on your grass, it doesn't seem to kill the grass that a dog...
unidentified
Tastes the same, though.
Shit.
unbox therapy
Yeah, but you could smell dog pee.
unidentified
It smells like regular pee.
joe rogan
Yeah, it definitely does.
Cat pee is disgusting.
unbox therapy
I don't know what you're into, man.
joe rogan
Dirty little animals.
My cat, my oldest cat.
Oh, she's a problem.
She shits in front of the toilet now.
She's old.
unidentified
She's 18. Mine just starts shitting in front of my toilet.
brian redban
And it's like gray shit or something.
joe rogan
They're a mess.
They're getting old.
When they get old, man, cats fall apart.
They hang in there for a long time.
Like, my cat's 18 fucking years old.
She's hanging in there, but every night, meow, meow, meow, meow.
She doesn't know what's going on.
She's 18. She's probably got some sort of...
unbox therapy
Neurological issue.
joe rogan
Yeah.
Some Alzheimer's, kidney Alzheimer's or something like that.
unidentified
She's just a racist as fuck.
brian redban
Screaming inwards at night.
joe rogan
I don't know if she remembers where the litter box is.
There's two litter boxes in the house.
But sometimes she's in the bathroom and she'll just shit in the wrong bathroom on the floor.
This is all new.
brian redban
Mine's also having problems jumping on little counters.
unbox therapy
It just falls all the time.
I think she's starting to get blind or something.
joe rogan
They just get weak too.
unbox therapy
Their legs are weak.
At what point?
joe rogan
Tomorrow.
Bullets.
No.
I don't want her to suffer.
If I thought she was suffering, most of the time she's cool.
She has a problem shitting and she pees in the wrong spot sometimes.
unbox therapy
It's a weird one though, man, putting an animal down.
I put my dog down.
Well, I mean, I didn't put it down personally.
joe rogan
But you've been there.
unbox therapy
Yeah, yeah, yeah.
joe rogan
It's horrible.
unbox therapy
It's weird.
joe rogan
It's hard.
It's hard.
It's weird because you don't do that to people.
unbox therapy
Well...
Some people say it's more humane.
joe rogan
Well, it is more humane.
It's certainly more humane.
If you knew that someone that you loved dearly was suffering in some horrible way, and they would probably stay alive for months or maybe even a year in this state before their body eventually gave out, there's no hope to bring them back.
The problem is there's so many people that would kill their parents.
There's so many people that would kill loved ones.
If they had the choice...
People have had...
There's been situations where a husband or a wife had been in critical condition and the wife had been arguing to pull the plug or the husband had been arguing to pull the plug and massive controversy.
The family gets involved.
Everybody's angry.
So you can't just do that.
unbox therapy
What about the person themselves making the call if they're still cognizant?
joe rogan
How can you tell they're cognizant?
They want to kill themselves.
I mean, it's like...
Suicide's illegal, which is hilarious.
unbox therapy
Not everywhere.
joe rogan
No.
Other countries, you mean.
unbox therapy
Yeah.
joe rogan
Yeah.
But in America, essentially, it's illegal everywhere.
unidentified
Right.
joe rogan
You know, euthanasia's illegal.
The Kevorkian guy who...
unbox therapy
See, I personally...
I don't have a problem with it.
If a person...
If a person could pass a psychological evaluation that they're cognizantly there, a basic psychological evaluation, and they say, listen, I'm sick of suffering or whatever...
unidentified
But there needs to be suicide houses.
They can go in and there's just a big hole in the ground and fall in or something.
unbox therapy
Suicide houses.
joe rogan
A furnace.
unbox therapy
Well, how about that suicide forest in Japan?
joe rogan
Yeah, that's weird.
The way people choose to do it, too, they choose to do it with as little pain as possible.
Very few people jump into volcanoes.
unbox therapy
That'd be a badass way to go right there.
joe rogan
How long would that take?
Maybe instant?
unidentified
Yeah.
joe rogan
He went head first.
unidentified
I think so.
unbox therapy
I think so.
joe rogan
Yeah, he basically would just burst into flames.
unidentified
Yeah.
joe rogan
I mean, that's what they used to do, right?
The bad people, they would throw them in the volcanoes.
Didn't they used to do that?
unbox therapy
I don't know.
I never heard about it.
I'm sure it's happened.
joe rogan
King Kamehameha.
brian redban
Seems like they used to sacrifice to the volcano gods, but I don't know if that's a real thing or not.
joe rogan
Well, sacrifice is certainly a real thing.
So you've got to assume sacrifice by Volcano would be the most cool way to do it.
Definitely.
unbox therapy
Although, how about that Braveheart shit where the torture and making everybody watch the torture?
That might be more badass.
Because you're intentionally keeping the guy alive.
joe rogan
Yeah, but that's killing someone.
That's not like human sacrifice.
unbox therapy
Oh, I guess.
You're saying it's a form of punishment.
But they're never sacrificing the cool people.
They're always sacrificing the assholes they don't like anyway.
joe rogan
But by whose standards are they an asshole?
That's a problem.
unbox therapy
The king or whoever.
He doesn't give a fuck about them.
joe rogan
Right, but the king, by the time the guy gets to be a king, who knows whether he's a good guy or not?
His judgment.
unbox therapy
Oh, I guarantee you he is not.
joe rogan
Joe vs.
the Volcano, what is that?
Meg Ryan movie?
unidentified
Yeah, but Tom Hanks.
joe rogan
Tom Hanks and Meg Ryan?
unbox therapy
Something about sacrificing something to know.
unidentified
Volcano.
joe rogan
You sacrificed a fucking hour and a half of your life.
It was.
unbox therapy
I don't know where the connection is.
joe rogan
There's a sacrifice.
Meg Ryan, Tom Hanks movie.
Oh, Christ.
Try watching Sleepless in Seattle.
That was one of the first internet-based love affair movies.
unidentified
You've Got Mail.
joe rogan
Remember that?
unbox therapy
Wait, isn't that You've Got Mail?
joe rogan
Sleepless in Seattle.
They were having an online correspondence, right?
unbox therapy
I think that was You've Got Mail.
unidentified
I think that's You've Got Mail.
joe rogan
Is it?
unbox therapy
Yeah.
joe rogan
What was Sleepless in Seattle?
brian redban
That was one where she squirted in the deli or something.
unidentified
Remember she had an orgasm in the restaurant?
unbox therapy
Oh, you're right.
You're right.
joe rogan
But wasn't that also like, oh, that was like they sent each other actual letters?
Is that what it was?
unidentified
I don't remember.
joe rogan
That was Billy Crystal, right?
unidentified
Yeah.
joe rogan
So You've Got Mail was the first online.
What year was You've Got Mail?
unbox therapy
I would say 95, 6?
Okay, let's find out.
joe rogan
Sleepless in Seattle.
unidentified
95...
unbox therapy
But you see, You've Got Mail, that was an AOL thing that it said.
unidentified
You've Got Mail.
unbox therapy
So it's...
joe rogan
Sleepless in Seattle was 1993. Yeah.
Okay, this is a radio talk show that they called in.
That's what it was.
You've Got Mail 1998. Interesting.
So, 93 Sleepless in Seattle was radio, so that was before AOL. Yeah, that was before AOL. So, 98 was essentially, You've Got Mail, was like right when, four years into the internet invasion in our culture.
brian redban
That was probably AOL number 5.0.
unbox therapy
A really confusing time.
I still know people, like old people, who their perception of who AOL is and what they do is all confused.
Old people?
Well, you know what I mean?
I don't want to call anybody out, but you know, like, AOL was a service provider.
They had a browser, right?
At one time, like, you would get a disk that comes along with your service.
You sign up, and you get a CD that you have to put in and install their software.
Do you remember that?
joe rogan
Mm-hmm.
Yeah, yeah, yeah.
unbox therapy
And then they essentially became a media company, which is what they are now.
They own some tech sites.
That's the reason I'm familiar.
And they have, of course, their own website.
joe rogan
But does anybody still use AOL as a website?
unbox therapy
That's what I was wondering.
joe rogan
A lot of people do?
Yeah, I think a lot of people still actually use AOL. Bobcat Goldwood, he sent me a fucking AOL email address.
unidentified
There you go.
joe rogan
I was like, no way.
unbox therapy
They're still out there.
joe rogan
He's like, I'm old school.
unidentified
By the end of the day, it was awesome.
brian redban
The member directory search got me laid.
You used to be able to just type in your address and it would find anybody that had AOL around you based on your miles.
And I found out girls that lived down the street from me and then I started hooking up with them.
unbox therapy
They could probably fucking sue them for that.
joe rogan
Super stalker.
Well, that's why internet privacy back then does not exist.
unbox therapy
No, no one even knew what the fuck was going on.
unidentified
You could just send them a message.
And I used to, like, you know, anyone could get a message to anyone.
brian redban
So, like, if your mom was on AOL and she had an account, like, somebody, a stranger, could just be like, hey, lady, you want to fuck?
joe rogan
And no one...
Isn't it funny that, like, given the option, like, message boards and AOL, given the option to use your actual name...
Like, I have a message board, and my message board has shit.
We'll look at it right now.
unidentified
Shit.
joe rogan
I want to say...
Like, at least 10 million posts.
How many millions?
Okay, 7 million posts in the main forum.
Whoa.
Half a million posts in the podcast forum.
Combat sports forum is 697,000.
The cunt farm is 1,700,000.
unbox therapy
That's the OG message board right there.
joe rogan
It's been around a long fucking time.
There's a lot of posts on it.
unidentified
But, like...
joe rogan
The actual number of people that use a real name, it's almost none.
unbox therapy
Oh, on a message board, definitely.
Yeah, given the opportunity.
joe rogan
Yeah, I mean, I use my real name, but if I go through the podcast forum or any of the forum, it's all crazy names.
Shazam, Biz, Wally Ryder, Derpa.
I mean, everyone's got these wacky King Phoenix.
That's not your name, motherfucker.
unbox therapy
People used to do that with email, too.
brian redban
So how many do you think, I got the number here, still use AOL? Per year.
unbox therapy
As a service provider?
unidentified
As a service.
They pay for a service.
unbox therapy
Okay.
joe rogan
I would say...
I'm going to say 4 million.
unidentified
Okay.
What would you think?
unbox therapy
This is obviously a U.S. number.
It's only in America.
How many people are currently subscribers to the internet through AOL? You said four million?
joe rogan
I said four.
unbox therapy
And to think, there's probably nothing really to subscribe to anymore.
brian redban
It's just AOL's still charging them.
unbox therapy
Yeah, I gotta feel like it's less than, I don't know, two million.
joe rogan
I gotta feel like I'm underestimating.
I feel like if I had to do it again, I would say ten.
unbox therapy
Okay, go.
Do you want ten?
joe rogan
I'll take ten.
unbox therapy
Take ten.
unidentified
It's 2.5 million.
unbox therapy
Shit!
I got greedy.
joe rogan
It's amazing that it's two.
Two and a half million.
Still a lot of people.
What was it in its heyday?
unbox therapy
That's a good question.
unidentified
I don't know.
unbox therapy
I remember...
Wait a minute.
What was that merger?
It was Time and AOL. Time Media and AOL, right?
unidentified
Yeah.
unbox therapy
That was like the epitome of the.com fallout.
That acquisition where they valued AOL at some enormous figure.
I think I'm right about that.
I'm talking about a lot of things today, Worms.
joe rogan
Welcome to the podcast.
unbox therapy
I've got AOL now.
joe rogan
That's AOL, huh?
unbox therapy
Yeah, you could just do all the...
It's just a news site, similar to Yahoo.
joe rogan
Wow, it looks so weird.
It looks so odd.
unbox therapy
And see, there's an example.
Remember how we were talking about traditional media before?
There's an example of a company essentially losing its foothold in an incredibly short span of time, where they were the way to get on the internet, and then a decade later, they're a news site.
It's like, whoa, wait a minute.
And they started buying up media properties, websites that are successful, etc., trying to get back into the game in some way.
But that's an example of how the acceleration is happening now, where adaptation is more necessary than ever.
You can never rest on what you're currently doing.
joe rogan
You always have to be moving on to the next thing, or you turn into AOL. Yeah, and there's also going to be times where whatever you used to do just doesn't exist anymore.
It's going to go away.
If Blockbuster tried to stay open in some way, shape, or form, it wouldn't have made it.
Nobody needs that anymore.
So it went away.
unbox therapy
No.
joe rogan
There's going to be a lot of those kind of things when things turn digital.
Record stores still exist, but it's because records have become kind of cool.
Like an actual record.
unbox therapy
It'll be there in some format, but it just won't be the status quo.
joe rogan
Like comic book stores.
unbox therapy
Yeah.
joe rogan
Like comic book stores are cool because to have a physical copy of Spider-Man 1 is pretty dope.
But you know what?
You can get that Marvel has an app...
That you can get on your iPad.
unbox therapy
Right.
joe rogan
And you watch comic books on an iPad or better.
unbox therapy
Comixology?
joe rogan
It's Marvel.
I think it's Marvel.
unbox therapy
Oh, Marvel has one.
There's also another really big one I think is called Comixology or something like that.
They were recently purchased by Amazon.
Anyway.
joe rogan
I'm sorry.
It's the best way to look at comic books because you flip frame by frame so you don't have spoilers.
Like, you know, sometimes you'd be reading a comic book.
unbox therapy
And you see the next page.
joe rogan
Yeah, you see the explosion that's in the next page and you go, oh, damn, that's going to happen?
unbox therapy
It's actually better.
joe rogan
It is better, because you're literally going frame by frame.
Every frame is in a unique frame.
unbox therapy
And when you put it down and pick it back up, you're right where you left off.
joe rogan
Yeah, dude, reading comic books, and also, it's not like a limited edition, you can't get it.
They could reproduce every goddamn comic book that ever existed in a digital form, and they'd be fools not to.
unbox therapy
And they could do Netflix subscription packages where you just read all you can.
Not actually have to buy them as one if you're willing to pay a monthly fee or something like that.
joe rogan
Yeah, and it would make it accessible to the average fan.
And the real bigwig sort of comic book collectors that are willing to pay...
How much is Spider-Man 1 worth?
unbox therapy
Oh, I have no idea.
joe rogan
That's an insane amount of money, right?
unbox therapy
Spider-Man what?
joe rogan
Insane amounts of money.
unbox therapy
A million bucks?
I don't know.
joe rogan
Something crazy like that.
Most people are not going to have it, but you could easily get it if you were a regular kid who had an iPad.
They could just upload it digitally and it would be great.
Yeah, no problem.
unbox therapy
There's this fear though that it has the potential to bring down the overall economic value of that independent marketplace.
Where if people aren't going out and spending $8 per comic, then overall there might be less money there, less incentive to get into it.
This is the music business's argument, right, about independent stuff.
joe rogan
I don't think that that makes any sense, though, because I think that...
You're just going to make people more excited.
You're dealing with 350 million people in this country alone.
You're getting more access to the comic book, and I think it's going to make them more excited about it.
The physical copy is still going to be worth a massive amount of money.
I don't think it undervalues it at all.
I think, in fact, it probably makes it more exciting to actually hold the copy of it.
unbox therapy
Right, but there will be fewer comic book stores than there were before.
joe rogan
Will there be?
I don't know.
I don't even know how many exist.
Because I think that people still love to have the physical thing in front of them.
unbox therapy
Yeah, I do too.
I don't know.
I think it's a mix.
If you look at, like, well, for example, movies.
Could you sustain a big budget Michael Bay?
How much money does he spend on Transformers?
If people aren't going to go to the movie theater and spend $15 and another $10 on popcorn, is Michael Bay able to make his movies anymore?
joe rogan
Yeah!
unbox therapy
He is?
unidentified
Yeah.
unbox therapy
At the same budget?
joe rogan
You buy them online.
unbox therapy
Right, but that's what I mean is the consumption medium, once you're online, your expectation is that it's not going to cost you as much as it costs you at the theater.
It's the context of the theater that pulls that money out of your pocket.
joe rogan
The highest number Spider-Man 1 has generated is for the grade.
You know, they grade them from 0.5, which is a complete magazine.
1.0, which is very poor.
0.5 is fetched as much as $1,600 for a complete, shitty, torn-apart Spider-Man.
unbox therapy
Wow.
joe rogan
For the highest grade, for a perfect copy, 1.1 million.
unbox therapy
I was close on that estimate, too.
joe rogan
Yep, you were dead on.
And that's Amazing Fantasy.
That is the original Spider-Man.
Amazing Fantasy had Spider-Man on the cover, and it was the very first time that we were introduced to Spider-Man.
It's only the third comic book to break $1 million.
The other two are Action Comics No.
1 and Detective Comics No.
27. Amazing.
unbox therapy
A million bucks for some paper.
joe rogan
See, but people...
But look at there.
It's like the shitty version of it that's all fucked up is only worth $1,600, but the best, perfect, crisp, clean...
unbox therapy
There's a huge gap.
joe rogan
Yeah.
I think there's always going to be that.
unbox therapy
I completely agree with you.
That's always going to exist, too.
I guess the part I'm talking about is just more mass consumption.
That if the mass consumption medium was paper that needed to be distributed everywhere, the average cost of consumption for the average user would be higher than it is in a subscription-based model.
Like Netflix, for example, is $8 a month, but what did you spend on rentals before Netflix existed?
joe rogan
A lot more.
unbox therapy
A lot more.
joe rogan
Yeah, that's true.
That's a good way of looking at it.
And also, the amount of comics that are released, like new ones that are digitally released.
unidentified
Right.
joe rogan
Like right now, the amount of apps just for viewing comic books is...
You know, there's a couple, but it's not like the same...
I mean, if you used to be able to go to any grocery store anywhere and there would be an aisle that had comic books, there would be like a thing that spun around, that little rack, that had comic books on it.
That slowly is going to be digital.
unbox therapy
So it's kind of like our Amazon conversation from earlier where streamlining the delivery method inevitably cuts money from that transaction.
joe rogan
Yeah, it kind of does, I guess, but you can't think that.
unbox therapy
No, no, no, I'm not supporting that.
joe rogan
No, I know you're not.
unbox therapy
I'm just saying that that's the counter-argument in all this stuff, and probably the better analogy is the Michael Bay one, is this idea that the traditional model, as fucked up as it is, and maybe the most original ideas aren't getting out, it generates a fuckton of money.
joe rogan
Yeah, it's interesting, but it's an inevitable part of innovation.
Like, the horseshoe maker of the 1800s is probably so pissed when cars came along.
unbox therapy
Yeah, yeah, definitely.
joe rogan
He's like, I bought this fucking house with horseshoes.
My kingdom is from horseshoes.
unbox therapy
I'd like to see his reaction.
joe rogan
He's probably so mad, you know?
Guy's probably going apeshit right now.
You don't need a fucking car, okay?
Hey, he's not that expensive.
All of a sudden, he became Jerry Seinfeld.
I don't know.
What was that?
Why do you need hay?
unbox therapy
He strikes me as a horseshoe kind of guy.
joe rogan
He's a car guy.
unbox therapy
Yeah.
joe rogan
He's the opposite of a horseshoe guy.
unidentified
No, that's true.
joe rogan
He's got like a million cars.
unbox therapy
Right, but he's got old ones.
Yeah, but old Porsches.
That's his main thing though.
joe rogan
Porsches is his main thing.
unbox therapy
Yeah.
joe rogan
Porsche 911s.
He's got like...
Some ungodly number of Porsche 911s.
unbox therapy
Who's got better cars overall, him or Leno?
joe rogan
Leno.
unbox therapy
Wow, you did not hesitate on that.
joe rogan
Yeah, Leno's a gangster.
He has a full-time staff that takes care of his cars.
They're in a warehouse.
unbox therapy
Geez.
joe rogan
He has an online show.
Yeah, he's got some giant place.
He also has a show, a web show that he does.
Like all based on cars, breaking down cars.
Seinfeld has that Cars and Coffee show.
unbox therapy
I've watched it.
joe rogan
He's pretty close.
It's a close second.
His show is more, I mean, it's a little bit about the car, but more about hanging out with unique individuals.
unbox therapy
I don't mind that show.
joe rogan
No, it's not bad.
unbox therapy
You think about a traditional media guy from the 90s.
I think it's a decent transition.
It's definitely better than that marriage ref thing, whatever that was on TV. That was dog shit.
joe rogan
Yeah.
But you can't fix marriages.
Who the fuck told you to fix marriages?
This is how you fix them.
You break them.
You break them and you tell the people to get your shit together and meet somebody else and don't let this happen again.
Don't let it get to the point where you're on TV working out your grievances, sniping at each other in front of America.
unbox therapy
But his...
Coffee show, comedians in cars or whatever, it kind of has like a podcast vibe to it a little bit.
joe rogan
Very much so.
unbox therapy
It's probably edited a little too much for my taste, but otherwise I feel like you're sort of getting an uncensored version of both individuals.
joe rogan
Pretty much, yeah.
And it's also a passion project, whereas he doesn't need any money.
unbox therapy
Exactly.
joe rogan
Probably doesn't make much from it.
unbox therapy
Although they're still getting those Acura ads in there.
joe rogan
They are, sure.
unbox therapy
They're nice and smooth, too.
joe rogan
Yeah, they're good ads.
He's good at it.
He's good at the show.
He really loves cars.
But that's why it's a passion project.
He really is a guy.
He was driving a 1973 Porsche 911 RS, which is a very rare car.
It's worth a million dollars.
Yeah, and he was driving it around with someone, I forget who it was, it was in the car with him, but I think it was the guy who hosts, Seth Meyers, is that his name?
Yeah, that guy.
I think it was him.
One of those, some comedian character, whoever it was.
unbox therapy
Sure.
joe rogan
And, you know, you could tell as he's describing the car.
Like, these are Jerry's words, he's a real car nut.
There's such a difference between that and someone who is just doing that gig.
There's plenty of those guys online that are doing the car gig because they could have been a weathercaster or they could have been...
unbox therapy
Journalism school.
joe rogan
Yeah, not even that.
I mean, they could have been a fucking top 40 DJ or something.
But instead, they're reviewing cars.
This is the new automatic transmission.
It's a seven-speed dual-clutch setup.
There's a difference between that and Matt Farah, who's a friend of mine who has a show called Drive.
He's on that and Smoking Tire.
unbox therapy
Pretty much if you've got a script and a teleprompter, you're doing it wrong.
joe rogan
Yeah, and that's the thing about if you can pursue your interests, you'll never work a day in your life.
If you can actually find a job where you're doing what you love, unless it becomes a burden, which also you can fuck up, you can fuck up and the thing that you love can become your, you know, it's like marrying your mistress.
unbox therapy
At least you're still doing it your way and fucking up your way.
joe rogan
Yeah.
unbox therapy
It's so different than having somebody else tell you what's right and wrong.
To experience it yourself, sort of like the bicycle thing, someone can tell you you're going to fall, but you're never going to learn as fast as experiencing the failure and iterating based on it.
That's something that I think makes YouTube, for example, so great.
Is that the content producer themselves is keeping track of so many different...
We're producers, we're content creators, writers, whatever, whatever, wearing all these different hats.
So you get to essentially see so many different perspectives on the output, what eventually becomes the video, and that job used to take...
That's a super common question I get when I talk to people is, you mean you do all that on your own?
All of it?
What about the camera guy?
What about this guy?
What about that guy?
Etc.
But there is some level of control and creativity and imagination that can come free when you know how to do everything.
You know what I mean?
You aren't seeing physical barriers everywhere.
You're like, I know how to do that.
joe rogan
Well, you're also seeing you in an undirected atmosphere.
unbox therapy
Exactly.
joe rogan
It's really you.
And you're an interesting guy.
You're a passionate guy about all these different things that you're reviewing.
So it draws you in.
There's no fakeness to it all.
There's no very produced layer.
unbox therapy
In the background.
All of us had ideas, you know what I mean?
Everyone was directing everyone else, and themselves, and the whole thing.
In a more regimented environment, it just sucks the life out of everything.
joe rogan
Well, we were talking about that.
We had a producer back there that was calling the shots.
unbox therapy
Yeah, with a clipboard.
joe rogan
Meanwhile, it was just five guys laughing hysterically.
That's right.
And trying to make the best video, too.
Everybody's idea was clearly about trying to, like, maybe we could get this shot, or what about that, maybe we could do that, or this.
It became like we were ramping it up and escalating it to make it better.
unbox therapy
And I feel like that's what exposes the traditional media model in the sense that if we're having fun, it's going to come through.
Coming back to the social media kind of element, we're these guys' friends.
We need to get as close to the experience of having them here as we can for them to get the most out of the video.
And every time you put this business person or whoever in between that communication spectrum, all of a sudden there's this filter.
And audiences are more sophisticated than ever.
And that's why I feel like YouTube is the place, it's the ultimate battleground.
Because everybody has equal access to viewership.
And so you can come with your big budget, and you can come with your fancy voice, the one you were doing there.
joe rogan
The fancy voice!
unbox therapy
You can come with your million dollars, in fact.
joe rogan
A million dollars!
unbox therapy
Bring it, bring it, and the organic shit will win.
In fact, a couple of years ago, Google thought, we need more premium content on YouTube.
So they launched this premium content initiative, spent an enormous amount of money, like a hundred million dollars.
To convince traditional media people to bring their content to YouTube.
Almost everything within that initiative bombed.
joe rogan
Wow, because it wasn't passion-based.
unbox therapy
Because it wasn't passion-based and it wasn't organic to the platform.
It was this really weird kind of Frankenstein version of it.
I'm really passionate about it.
I'm really passionate about people that are web native remaining that way.
And a fat paycheck not necessarily changing that.
joe rogan
Yeah, I don't think it would change that for you.
You really do enjoy it and love it.
And the only thing that would change is if it became a burden.
You know, if it became, you were beholden to another company.
You were beholden to, if you had Sony sponsors unblocked, you know, I mean, imagine if Sony sponsored Unbox Therapy or...
unbox therapy
Well, dude, I mean, it's not impossible.
joe rogan
At all.
unbox therapy
I mean, on the web, there's this...
Advertising is the web.
No one wants to talk about that.
People want to run Adblock and pretend that it doesn't exist.
Every site you love, every video you love, everything important and interesting on the web, or a lot of it, the vast majority of it, is supported by the fact that brands are paying to be in your face.
Google exists because they're an advertising company, first and foremost.
That's how they keep the doors open.
joe rogan
Right.
unbox therapy
But there's this really weird thing where people, you know, haters, whoever, people want to come on there and pretend that it's actually something else they're participating in.
But if it wasn't for advertising and real money finding its way to the web, none of us would be here right now.
You need it.
You need it to survive, and you need it to invest back in the content.
I'm out here in LA right now shooting fucking arrows.
It's not free.
I get a $10,000 camera back there.
It's not free.
If you want to see cool shit, it's going to cost you.
But at least in this environment, you know it's spent on the actual thing and not spent on some woman walking around with a clipboard.
joe rogan
Right.
Well, I've been to certain YouTube shows that are super overproduced.
Have you ever seen YouTube shows where they do it like a Hollywood show where they have makeup artists and producers and directors?
There's a guy that's holding the camera and there's another guy directing it and there's someone who's overviewing the thing.
I've seen like six, seven people.
unbox therapy
I've been on the same sets, man.
joe rogan
What is that?
unbox therapy
That's the blockbuster effect.
Those are the traditional people taking the easiest path to secure their position without being imaginative.
joe rogan
It's also people that think that you have to do that in order to be legit.
You have to have all those roles.
unbox therapy
That's right.
If there's not...
Today we had probably five people holding cameras.
You know what I mean?
Not because it was their job, but because it was exciting to try and get an interesting frame themselves.
We wasted everybody on the actual subject matter instead of having somebody putting powder on our faces.
joe rogan
And there was also, there wasn't, the voice of reason didn't exist.
unbox therapy
No.
joe rogan
There was no one person that was like saying, look, look, we can't do that.
That's too far.
We're going to lose our sponsors.
unbox therapy
Exactly.
I think once you've had the real version, once you've had the uncensored version, once you've had you on the podcast, you've had me and my show, it's really hard to ingest us in another format, you know?
joe rogan
Yeah.
Well, it'd be really hard to recreate that, too.
To recreate someone who's really interested in what they're talking about, really passionate about it.
I don't think you can recreate it.
You're either into it or you're not.
You can't fake that.
unbox therapy
It comes through.
joe rogan
You know, that's a big issue in mixed martial arts, too.
In mixed martial arts, there was a bunch of those sort of sports guys that got into mixed martial arts and were doing commentary on it, but really didn't know what the fuck they were talking about.
But they were more sports, and they would say, like, ridiculous shit, and the hardcore fans would go crazy.
They'd go after them.
They're like, you're not really a fan, you Fucking weird faker guy who doesn't even understand what you're talking about.
And it just shone through.
And then there's other guys that do it that they clearly love it.
And those are the ones that are usually embraced.
For the most part.
unbox therapy
The only problem from a business perspective is when the guy...
If the guy you're employing knows more about the thing than you do, who's really in the power position?
joe rogan
Right.
unbox therapy
You see?
There's something really enticing about putting a puppet in.
joe rogan
It's true.
Yeah, or putting an expert in who will do your bidding.
unbox therapy
Yeah, exactly.
An expert the way you see it.
joe rogan
A well-compensated expert that knows how to be a company man.
unbox therapy
An expert actor.
joe rogan
Yeah, and when it comes to electronics and things, that's when it gets really squirrely because if Sony knows that you've been beholding to LG and they try to lure you from the LG side and then LG finds out that, wow, you fucking went over to Sony, huh?
You goddamn turncoat.
Yeah.
unbox therapy
Relationships and the whole fucking thing.
joe rogan
How does that work when you get stuff?
I know Top Gear.
You know that show Top Gear from the BBC? I love the show Top Gear.
Great show.
Well, they had a problem with doing it in America because they shit on some cars.
I mean, Jeremy Clarkson takes open dumps on some cars.
unbox therapy
Yeah, definitely.
joe rogan
And Porsches, like, for years and years, until, like, the 997 Turbo was the first Porsche he praised.
unbox therapy
Right.
joe rogan
He would shit on them, how stupid they were, and they were basically overgrown beetles, and, like, I mean, it would constantly do that.
And because of that, like, a lot of American car companies didn't want to donate their cars to them, and they had a real issue doing that show on American TV. We kind of dipped into that in the last conversation about how when your subject matter comes from a company, like if you want to go shoot a rom-com movie, the subject matter are the actors that you hire.
unbox therapy
But in this case, these are our actors.
This is what makes the video or breaks the video.
I mean, I can sit there and talk about what I've heard all I want, but without it in my hands, I have no interpretation to share with you.
So, it's a very big deal maintaining these relationships and making sure that you're going to get your hands on this stuff, and therefore, it is important what people say and how they say it.
And so, I was ranting last show on tech journalism, and somebody had a really good point in the YouTube comments about journalism in general.
They're like, wait a minute, think about politics, think about commercials on CNN, think about...
The agenda of anybody trying to get a message out there, if you can shroud it under the heading of journalism, it's going to get past the filtration system that much easier.
See, the best advertising, real advertising, is stuff you don't even know is there.
joe rogan
I like what you just said.
Product placement.
I remember when I first found out about product placement.
I think it was on news radio.
There's different types of product placement.
One, there's free product.
They just give you free product, and so you drink their sodas on the set, and you wear their clothes.
Nike will give you free sneakers if you're on a television show.
Things along those lines.
There's that kind.
And then there's also...
Where you are supposed to be holding up a Coca-Cola while you're in the...
Like, man, we've got to find this fucking killer before he kills again.
It's refreshing.
It's really helped me fight crime.
unbox therapy
That's like the lo-fi version.
That's like the unsophisticated version of it.
joe rogan
But that unsophisticated version rears its ugly head pretty often, sometimes offensively.
Yeah, on cable TV. And the internet will react.
unbox therapy
The internet won't put up with that shit, man.
joe rogan
Product placement, you fuckheads.
unbox therapy
The internet won't put up with that shit.
And ultimately, I don't think it functions nearly as well.
Here's the thing.
I always get pissed off when I'm watching a movie or something and they've completely covered up the logos on everything.
Because watching that movie for me is all about the suspension of disbelief.
I have to believe that what I'm looking at is potentially possible.
joe rogan
Like if it's an Apple laptop but the Apple part is blurred out.
unbox therapy
Every reality show ever.
joe rogan
Is that as bad as when it's a Sony show and everyone's got a Sony...
I was watching a movie the other day where everyone had Sony everything.
Sony VAIO laptops.
unbox therapy
The worst right now is music videos.
Music videos is no longer a viable business.
To invest that much money in a video, all you're going to get is a little bit of ad revenue off YouTube.
So they're all supported heavily by product placement.
You'll see Beats Audio, you'll see special phones, and like super heavy duty in the frame, you know?
But for me, if we can all agree that the audience themselves is becoming more sophisticated, we need to get better at hiding the Easter eggs in our entertainment.
Because you're going to fuck up my suspension of disbelief.
joe rogan
Yeah, using them so blatantly, like I said with this movie I saw the other day, every time they took a photograph, it was a Sony camera.
What fucking movie was it, goddammit?
unbox therapy
Yeah, you need to call this out right now.
joe rogan
Yeah, I'm trying to remember what movie it is.
I just saw it.
unbox therapy
Yeah, well, here's the problem with the blatant call-out.
Is that all of a sudden, as a consumer, your guard is up.
We are bombarded with brand messages on a daily basis.
And so because of it, we build up this force field.
I don't remember what the figure is.
You're inundated with thousands of brand messages before you even get to work in the morning type thing.
joe rogan
Yeah.
unbox therapy
And so your guard is up.
And so it doesn't pass into that other portion, that subconscious portion of your mind that controls your purchasing decisions.
So not only are you fucking up my entertainment by not allowing for the suspension of disbelief, but you're also not selling me your product because I saw what you did there.
joe rogan
Right.
Yeah, and if I do buy it, like, I'm buying it in spite of what you did.
unbox therapy
Because, exactly.
joe rogan
Like, it's so good, I'll buy it anyway, but God, you idiots.
Oh, Deliver Us From Evil.
That's what it was.
unbox therapy
What's it about?
joe rogan
Oh, it's a silly fucking movie.
It's supposedly, it's an Eric Bana movie.
It's based on, um, the real life instances of a New York City police detective.
unidentified
Who had a serious thing where a guy was possessed.
joe rogan
Like, get the fuck out of here.
It's so ridiculous.
unbox therapy
And that had product placement.
Interesting.
joe rogan
Really blatantly obvious product placement.
It was pretty silly.
unbox therapy
Yeah.
joe rogan
Like, so much so, like, every time they used a phone, you got to see the Sony logo clearly in place.
unbox therapy
And that's a...
See, brands themselves, the people making those calls, they're the wrong fucking people.
They're the wrong people.
There's some meeting somewhere and they're going, okay, we can have the phone in for three frames or eight frames.
joe rogan
It pulls you out of the movie.
unbox therapy
We'll take eight frames because we want as much of this as we can get.
Well, it's not a question of quantity.
It's not.
You just got to plant the seed, man.
joe rogan
Well, you're teaching them how to be fuckheads.
I don't think you should do that.
unbox therapy
But I don't think that's fuckhead at all because my life experience, I don't care about advertising.
I personally think good advertising is one of the most sophisticated art forms that exists.
joe rogan
Right.
unbox therapy
I have enormous respect for good advertising.
The problem with advertising is context.
For example, women are going to read Vogue magazine, right?
Right.
Vogue magazine is as much about the people they choose to let advertise in there as it is about anything they write on their own.
It's all about context.
joe rogan
The experience of picking it up, going through the pages, finding things that are attractive, what's pulling you in.
unbox therapy
And knowing that for three or four dollars, you are now You are now completely consumed in the culture of all this really expensive stuff and these really expensive brands, and it's all connected.
See, their narrative, the narrative on Vogue magazine is not about what they're putting into it.
It's about who else is there, who's at the party.
Gucci's there, Louis Vuitton is there, etc.
It's about building that entire thing up.
joe rogan
And for the male perspective, DuPont Registry, even better example.
unbox therapy
Perfect.
joe rogan
DuPont Registry is an ad book.
unbox therapy
That's right.
joe rogan
You're buying an ad book.
Everything in that magazine is an advertisement.
unbox therapy
And we like it.
joe rogan
Everything, and we love it.
And it's there at every fucking newsstand.
You see a DuPont Registry, and it's got some new car on that costs way too much fucking money for 99.999% of the people that ever buy that magazine to afford.
That's right.
Even more than that.
Bugatti Veyron, a million five.
And it's on the cover.
And you're like, what?
Who's this magazine for?
It's an ad for a car that costs more than most people's fucking houses.
unbox therapy
What else is the Rob Report?
joe rogan
Yes, that's another one.
Oh, the Rob Report is everything, though.
It's like yachts and planes and vacation homes in Hawaii and all this crazy shit.
unbox therapy
But that's the thing.
Ultimately, people want to be told what to get.
We don't have the time.
It's the reason that channels like mine exist.
The product sphere is so huge now that keeping tabs on all of it is very difficult to do and in some ways we're reverting back to the informational type of advertising that existed in previous times.
You break the show and the guy comes out and he goes, I got the new Colgate toothpaste and the host of the show is actually showing you what it is and what it does.
Advertising has moved so far in the abstract direction, right?
Where it's like, you're advertising for beer, but everyone's partying all the fucking time.
It's like, what am I buying?
joe rogan
I'm buying a party.
unbox therapy
I'm buying a party in a bottle, right?
joe rogan
I'm buying it.
I'm hanging out with these guys, Lou.
unbox therapy
That's their dream come true.
The problem is beer is not representative of the massive sphere that we have to purchase within.
We need to buy complicated shit, too.
joe rogan
Right.
unbox therapy
And you can't just tell me my life's better because I have it.
I need evidence, man.
joe rogan
That's the place where you come in.
And then Marcus.
Anybody who...
That's how you say his name?
Marquez?
Marquez.
unbox therapy
I say Marquez.
He doesn't care if he's Marcus or Marquez.
Or if we want to shout out his channel, it's MKBHD. Awesome reviews.
unidentified
Yeah.
joe rogan
Awesome reviews.
But the kind of in-depth coverage of electronics just did not exist.
Even on the screensavers.
They just couldn't.
There's no way you can.
No one has that time.
And it highlights the issues that people have with traditional media.
It highlights the issues that people have with having a very specific time where you have to tune into something.
unbox therapy
It's true.
That's a huge barrier to creativity.
joe rogan
Oh, it's a mess.
unbox therapy
Because you have to build this messaging that's suitable for this huge amount of people at one time.
Like the Super Bowl, right?
You spend a million dollars for a commercial because everybody's paying attention at that time.
But it's not targeted at all.
joe rogan
Right.
unbox therapy
You're not reaching anybody specifically.
I mean, maybe more dudes are watching it than women.
Though I was amazed at the female figures.
There's a lot of women watching it too.
Everyone in the house is watching it.
But ultimately, part of it is the shotgun approach.
Part of it is just getting the name of your goddamn thing to as many people as possible.
But I think real decision-making happens at a much deeper level.
Personally, that's my feeling.
So, awareness is point A, but knowledge is the next step.
So, fine, make your introduction at the Super Bowl, but that's not enough.
You can't stop there.
joe rogan
Yeah, and I think that also the kind of advertising...
Like, the difference between advertising and informative...
Entertainment, which is essentially what you're doing.
When you're doing your things...
unbox therapy
What I'm doing, yeah, but brands are trying to do what I do now.
Samsung will do their own unboxing videos.
joe rogan
Really?
unbox therapy
Hell yes.
joe rogan
And who does it for them?
unbox therapy
Some random employee.
joe rogan
Fucking scrubs.
unbox therapy
Fuck you.
No, seriously.
joe rogan
So it's not someone who's passionate.
unbox therapy
If you want a major mind blow, look one up later.
Look up the, I believe it was the S5 or the Note 3. A Korean girl did it for them.
Yeah, not good.
joe rogan
Not a good job.
unbox therapy
It's the whole thing.
Fluff piece.
The whole thing feels so bizarre.
Again, you're hitting that force field.
You're hitting that sensor.
People are alerted.
That's what I love about it.
I love that sophisticated advertising...
I don't even know if it's just advertising, but sophisticated content drives a more sophisticated viewer.
I love that.
That all these people out there that experience my content now are going to hold everything else up to that standard.
You see?
joe rogan
Yeah.
unbox therapy
So you are literally pushing the entire marketplace by not fitting within a particular paradigm.
joe rogan
That's so interesting, man.
And it's also kind of redefining how we view the information that we get on each product.
Like it used to be the only information that you got about a new Chevy truck was either reading about it in a magazine because you're so intrigued that you pick up a Chevy truck magazine.
Or you'd get an ad.
You'd see an ad for a Chevy truck.
Now, you go online and you, Chevy truck review.
unbox therapy
Everyone does.
joe rogan
And there's so many reviews.
I've been looking at a new SUV. My lease is up on my SUV. I'm thinking about something else to get or a truck or whatever.
And I'm reading all these different reviews and you get lost, man.
It's almost an overload.
Because you're like, look up the Toyota Land Cruiser.
Okay, the Land Cruiser.
unbox therapy
You binge.
You binge on it.
You binge on it.
How much time did you spend?
joe rogan
Oh, lots of hours.
unbox therapy
How much time will you put into this purchase?
joe rogan
Quite a bit.
More than anything else because it's the family vehicle.
So I want to make sure they're safe and they're big and they can carry all our shit if we're going anywhere.
unbox therapy
Seats fold in a million different ways.
joe rogan
That's big.
You know, entertainment things.
I have a four-year-old and a six-year-old.
They get their little party on in the back seat and everything's groovy.
unbox therapy
iPhone connection.
unidentified
Gotta look at those.
unbox therapy
Everybody has that.
unidentified
The new one.
What's the thing called that's...
unbox therapy
CarPlay?
unidentified
CarPlay.
joe rogan
What's that?
unbox therapy
Well, we sort of had that conversation about Google.
They're doing their own version, but Apple has their in-car software, and they have a few automakers they've aligned with to put essentially an iPhone experience in your dash, so you no longer have that dumb unit.
joe rogan
You know what they're doing also for a lot of back seats?
They have this thing where you lock in an iPad.
unbox therapy
Oh, right.
joe rogan
Just fuck it.
unbox therapy
Just paste it right in there.
joe rogan
The kids watch their iPad and they also have games that they can play on it.
unidentified
Of course.
joe rogan
And they also have their own individual ear jack.
unbox therapy
Oh, definitely.
joe rogan
That's awesome.
Or they can go Bluetooth within the device.
So they have wireless headphones.
You know, mommy and daddy don't have to listen to the fucking Frozen for the hundredth time.
That's the thing about kids, man.
It's cute.
It's adorable.
But once they love something, they just want to watch it over and over and over and over and over.
I went through Tangled.
I went through a period of watching Tangled.
I probably saw it a hundred times.
unbox therapy
Mine don't do that yet.
joe rogan
No?
unbox therapy
No.
joe rogan
Mine are American.
They're different than yours.
My kids are different.
They have different DNA. No, they're not.
unbox therapy
You want to know, mine, my two-year-old especially, you've got to remember, they've had all the technology, all the video games since day one.
joe rogan
So no Waldorf school for your kids?
unbox therapy
Fuck no.
joe rogan
Do you know about Waldorf school?
They make you play with wooden toys.
unbox therapy
I had a friend who went there, yeah.
joe rogan
No electronics.
unbox therapy
Yeah, no, none of that.
joe rogan
They make nice kids.
unbox therapy
Well, that's subjective.
Nice is a subjective word.
Right, I agree.
But no, listen, I'm immersed in it.
I want to connect with them.
How am I... In fact, Will's been in a bunch of my videos, my four-year-old, lately, which is amazing because half of this shit, he sees it come in the house, you know, and he doesn't get to participate in that part of it.
So I think, in that sense, I have the coolest job.
I get to do shit with him.
And every time it's him driving it, not me.
So for the audience, it's like you're exploiting him or whatever.
This is him nagging me weeks on end.
Let's make another video.
Four years old.
unidentified
He likes it.
unbox therapy
He loves it.
joe rogan
That's funny.
unbox therapy
He loves it.
But they're so into this world that, like YouTube, for example, they give them an iPad.
They know how to navigate YouTube.
The craziest part, and I've talked about this before as well, is the consumption thing that I'm in, the product world, the tech world, it exists for different spectrums too, like makeup and beauty and kids shit.
They research their toys, man.
They research the stuff they want.
joe rogan
Yeah.
unbox therapy
So they're watching Play-Doh sets.
They're watching car sets.
They're watching Lego.
Lego, man.
So they're getting started even earlier than me.
joe rogan
Not only that, those toys get reviewed now.
unbox therapy
That's right.
joe rogan
With a star rating system.
unidentified
That's right.
joe rogan
Like if you go to Amazon and you look up children's toys, you'll see a rating system and comments that the parents and The children will even tell the parents what they like or don't like about a toy, and the parents talk about the build quality.
unbox therapy
That's right.
joe rogan
Which you used to have to read consumer reports or find out about.
unbox therapy
Oh, right.
If it was even safe or there was dangerous toys that broke and stabbed you.
Oh, the high chairs.
Recall a fucking high chair because people are falling over or whatever.
Now all that shit's out in the open.
joe rogan
It's amazing.
unbox therapy
See, but here's the thing.
If the blockbuster guys are on one end of the spectrum, poor fucking blockbuster guys.
I keep on calling them out.
They still exist.
Those are real guys.
They're listening right now.
Probably not.
joe rogan
Poor bastards.
unbox therapy
Anyway, if the blockbuster guys are on one end of the spectrum and my kids are on the other, because I'm already completely sensitized to the traditional media messaging, like it's not going to fucking work on me.
It sure as fuck isn't going to work on them.
joe rogan
Yeah.
unbox therapy
They know how to get around it.
joe rogan
Not only that, they're from the jump.
How old are you?
29. I'm 46, so obviously I dealt with a lot of years where there was no influence whatsoever by the common person with social media and the ability to spread information.
A guy like you didn't exist when I was young.
unbox therapy
My job didn't exist when I was in high school.
My guidance counselor couldn't have told me what the fuck I was going to be doing because YouTube wasn't even a thing.
joe rogan
He probably wouldn't have told you to do it anyway.
Even today, what guidance counselor is going to tell you, hey man, you should make some YouTube videos.
unbox therapy
I get that question more than anything else from young people.
How do I do what you do?
It's the number one question.
joe rogan
Just start doing it, right?
unbox therapy
That's it.
joe rogan
I mean, those people that are asking that question, you guys are knuckleheads.
Stop with the questions.
Just go do something.
That's the problem with people.
They like to talk about shit so much they don't actually do shit.
I've been reading Stephen King's book on writing, which is a great book.
I was reading it this weekend.
And one of the great things about the book is he says, like, you don't talk about writing so much.
Like, you should just go write.
Just get it done.
Like, a lot of times people, and this is also in Steven Pressfield's book, The War of Art.
A lot of times people will distract themselves from the actual work at hand by talking about it.
unbox therapy
Definitely.
No, I mean, I completely feel that way.
In fact, in my studio, I tried to create it in such a fashion where the friction between me starting something and not starting something is at the lowest level possible.
You've done the same thing here, obviously.
I mean, Jesus, you just sit down and go.
And that's the key because human beings, we will naturally find ways out of doing what we know we're supposed to be doing.
joe rogan
But this is easy to do.
Out of all the things that I do that require me to do it, whether it's writing being the most difficult, stand-up being the least difficult, this is the easiest.
unbox therapy
Stand-up being the least difficult?
joe rogan
To get me to do?
unbox therapy
Oh, okay.
joe rogan
I love doing stand-up.
It's really fun.
It's probably the most difficult to get right.
This is probably the easiest out of all the things that I do to get and write.
unbox therapy
I don't know.
joe rogan
Out of all the things that I do?
unidentified
No, no, no.
unbox therapy
It might be to you, but I mean to the average person, I think this format requires a certain openness about yourself because to do a set, are you revealing as much about yourself in a comedy set as you are in a three-hour conversation?
joe rogan
You definitely reveal more in a three-hour conversation, I would think.
unbox therapy
I would think so, too.
joe rogan
Especially when you do 500 of them.
unbox therapy
That's what I'm saying.
joe rogan
People kind of get a sense.
unbox therapy
And a lot of people I know, the barrier that's holding them back in the first place is insecurity about who they are or what they have to share or whether or not anyone gives a fuck.
Well, that's a much tougher place to put them in this seat where they're expected to show who they are for three hours instead of mastering this really perfect little box, this little thing that represents them.
joe rogan
Right.
unbox therapy
Like, I think most of my videos are three to five minutes long.
And I think a person could listen to this podcast right here and know more about me than if they watched 500 of them.
joe rogan
Oh, most certainly.
What's the longest you've ever done a video for?
Is there anything that's like really complex that warrants much longer?
unbox therapy
You know, you can get up into like 10, 15 maybe.
joe rogan
15?
Like what would be 15?
Like a new phone or something like really complicated?
unbox therapy
Some kind of comparison, like something versus something else.
joe rogan
But you don't limit yourself.
unbox therapy
Listen, you have to be smart in anything that you do if you're investing a lot of time in it.
And so there is definitely a retention issue.
If we're willing to identify the fact that consumption habits are changing and the web is the driving force behind that, then we also need to be cognizant of the fact that we need to fit within certain boundaries.
Even though those boundaries are loose and no one's going to fucking tell you one way or the other...
A lot of the conversations I have in brainstorming that I do is about hyper-focusing and iterating and finding better ways of reaching people.
And we just, I think a lot of us, I'm speaking I guess for the community as a whole, have figured out that three to five minutes is just what makes sense.
joe rogan
Three to five minutes is a song length as well.
unbox therapy
Yeah, it's really weird that it lines up that way.
joe rogan
Three minutes is what they say, right?
unbox therapy
For songs?
Yeah, for sure.
Something weird, we don't have YouTube up there right now, but if you look at the YouTube interface, a lot of thought goes into the way things are laid out.
People freak out whenever anything changes.
Why the fuck is that there?
Google's stupid.
People love saying shit like that.
joe rogan
Yeah, YouTube does a pretty decent job of setting up, like if you click on one of those videos, Brian, like one of your videos, you would look on the right.
unbox therapy
And you get suggested stuff.
joe rogan
That's what sends you down those fucking rabbit holes, man.
That's where shit gets weird.
unbox therapy
So here's the thing about this frame right now that we're looking at.
At what point does this video become less enticing than the juicy shit on the right?
joe rogan
Right.
unbox therapy
See, he full-screened it, so he kind of killed it.
joe rogan
Well, full-screening it definitely does.
unbox therapy
Full-screening it does, right?
But why is YouTube not by default a full-screen interface?
Well, because they're about view times as a whole.
Did we talk about this last time?
joe rogan
Did we?
I don't remember.
But that totally makes sense, the way they're designed.
I think it's the perfect design.
Also the comments, as inane and retarded and fucking aggravating as they can be, they engage people and get people to spend more time.
There's some folks that just do not have an outlet.
And I think that's sometimes reflected in the anger and vitriol that you see exhibited on a YouTube page.
It's not even representative, oftentimes, of what they're actually reviewing.
It's a reflection of their own life.
Is that people don't feel like they're heard.
They don't feel like they matter.
They don't feel like they have a voice.
And then finally, when they do have a voice, like...
What they're saying is, no one wants to fuck me.
My boss is an asshole.
I picked a shitty career.
I don't like where I live.
unbox therapy
I sort of feel like...
People within those communities don't get enough recognition, though.
Which communities?
Let's say my best viewers.
Let's say your best viewers.
Anyone's.
joe rogan
They're all the same to me, Lewis.
unbox therapy
Get the fuck out of my face right now.
joe rogan
They're all awesome people.
unbox therapy
Get out of my face right now.
joe rogan
How dare you?
unbox therapy
Listen, there are people who are fucking Joe Rogan diehards.
Those people matter more to you than the hundred thousand others that...
Our fair weather type viewers.
They're evangelists for you.
They're out there saying to their buddies, you fucking hear the podcast?
Go check out the podcast.
You need to hear this podcast.
Check out this guest he had on, so on and so forth.
joe rogan
Don't tell them they're important.
Then they're going to want more attention.
unbox therapy
No, no, no.
joe rogan
What are you doing?
You're fucking up everything.
unbox therapy
There's a way this can work.
There's a way that it can work.
joe rogan
Yeah, mushrooms.
Everybody's got to get on mushrooms together at the same time.
unidentified
No, no, no.
unbox therapy
Here's how it works.
We need to find a way to reward the most important in our own communities.
Okay, because here's why.
It's not fair that they're out there as evangelists for our brands, and yet they get nothing out of it.
joe rogan
What are you talking about?
They get the entertainment out of it.
That's the whole exchange.
unbox therapy
That's fine.
joe rogan
If you give them something other than the entertainment, then it changes and morphs.
unbox therapy
That's fine.
They get the entertainment out of it, but so does somebody else who shuts the fuck up immediately after they watch it.
The part they're doing on their own time is not about the entertainment anymore.
joe rogan
Right, but don't you do that as well?
And don't I do that as well?
Do what?
But you talk about things that you enjoy.
And the benefit of that is that you support the things that you enjoy.
Like Game of Thrones, for instance.
unidentified
Yeah.
joe rogan
I'm a big evangelist of Game of Thrones.
unidentified
Right.
joe rogan
I can't stop talking.
They've never paid me.
unbox therapy
No, no, no.
joe rogan
They wouldn't.
unbox therapy
Did I say pay?
joe rogan
What do you mean by reward?
unbox therapy
There are ways to recognize without necessarily paying somebody.
Let's put it this way.
Who's your most engaged Twitter follower?
Who do you talk to more than anyone else?
joe rogan
I don't think I have a one.
unbox therapy
You probably do.
But I don't have one that I talk to more than anyone.
We don't have an accurate way of figuring out.
You know what would be interesting to me?
To know who has tweeted at Joe Rogan more than any other user.
joe rogan
You're going to attract a psycho.
unbox therapy
No!
joe rogan
Lewis, it's me!
I am the one!
I am Highlander!
No!
You're essentially sending out a bat signal to crazy people.
unidentified
No!
joe rogan
That's who you are.
unbox therapy
No, no, no, I'm not.
joe rogan
Calling all crazy people.
unbox therapy
No, I'm not.
Because in the real world, stuff like this has existed for the longest time.
Take, for example, a forum.
A forum's not in the real world, but it's an older platform.
In a forum...
joe rogan
Game of Thrones sent me a box.
unbox therapy
See, that counts.
That fucking counts, by the way.
joe rogan
That's true.
Well, they did that after I talked about them forever.
unbox therapy
That fucking counts.
joe rogan
They didn't just send it just to me either, by the way.
unbox therapy
Okay.
No, no, I know.
joe rogan
But, like, what are you talking about?
Like, in what way would you reward them?
unbox therapy
So...
joe rogan
What do you got planned?
unbox therapy
In the old days on a forum...
joe rogan
A forum on the old days?
What old days?
Mine's been around since 1998. I thought I had the oldest forum on the net.
Or it's one of the oldest.
unbox therapy
Forums to me, when I get in a forum, I feel like I'm in the old internet.
And the reason is because social media to me has sort of absorbed some of what forums used to be for.
Mm-hmm.
Socializing.
joe rogan
Right.
unbox therapy
Right?
So I kind of look at social networks as like forum 2.0 or whatever.
joe rogan
Right.
unbox therapy
But anyway, forums still exist, and that's cool.
But on a forum, the people who participate like crazy in some forums, they have like five stars or something.
joe rogan
Right.
unbox therapy
Or they're- They're reps.
A contributor, a rep, a moderator.
joe rogan
Mm-hmm.
unbox therapy
Like, moderators take lots of pride in being moderators, even though they're not getting paid to be moderators.
Now, granted, you can have circumstances where things get fucking creepy and weird.
That's going to happen.
That's inevitably going to happen.
But for each one of them, there's a hundred cool people who want to participate in your community and just get a little bit of recognition for that participation.
Like, I really want to know who has tweeted at Unbox Therapy more than anyone else.
I want to know who that person is.
Not because I want to stalk them, but because I want to find a way to...
joe rogan
Thank them for stalking you.
unbox therapy
See, you're taking the totally negative approach on this.
joe rogan
I can't help it.
It's right there.
unbox therapy
Be optimistic.
Be optimistic.
Normally, you're the optimistic one, right?
On the podcast.
And the person in this seat is the pessimistic one.
joe rogan
Not necessarily.
But I think that I agree in...
In form of what you're saying.
But I think that the beauty and the purity of the relationship between someone who likes your show and someone who comments on your show, someone who enjoys your show, is that your show gets more recognition, more hits, and it continues to grow.
unbox therapy
And they get better content because of it.
joe rogan
And they enjoy it.
They enjoy it.
It makes their life interesting.
I try as much as possible.
If you look at my Twitter, one of the things that is about my Twitter that's important to me is anything that I find that's interesting online, I share.
unbox therapy
Right.
joe rogan
So not everything because it would be a constant stream.
I put that up.
unbox therapy
I'm just fucking around.
joe rogan
How dare you?
But it would be a constant stream of videos and content.
I can't do everything.
But things that I think are fascinating or important, like I put up something from Science Magazine about widespread contamination of the marine environment by microplastics, which I think is really sad.
unbox therapy
Of course, yeah.
joe rogan
You know, reversible but needs to be addressed part of our society and the use of plastics and our relationship with the oceans.
Things along those lines.
Sexy photos on Facebook may cause women to be seen as less competent.
That's from the Science World Report.
That's another thing that I tweeted.
unidentified
I believe that.
joe rogan
Fascinating, right?
Interesting.
Definitely.
I put a lot of that online.
So I feel like that is...
unbox therapy
You're adding value for people.
joe rogan
Yeah.
unbox therapy
Definitely.
joe rogan
I completely agree.
It gives them an incentive also, selfishly, to tweet me these interesting things so that I retweet them.
Because I do that all the time too.
unbox therapy
10 followers.
joe rogan
Yeah, a lot of followers.
And recognition.
And people like to be engaged.
unbox therapy
That's a perfect example.
I mean, that's part of the reason that I love Twitter.
joe rogan
Yeah.
unbox therapy
Is that...
They know you see them.
But see, in YouTube comments, I mean, you can reply.
It's impossible to reply to everyone.
But on Twitter, you see one guy gets retweeted.
You think, well, I could get retweeted at some point later.
Something that's been a big conversation lately is the favorite button.
Are you a fan of the favorite button?
joe rogan
No.
It doesn't make any sense to me.
unbox therapy
Well, it doesn't make a lot of sense to a lot of people.
People use it for different reasons.
Some people use it to save tweets.
joe rogan
Yeah.
unbox therapy
But that's not the way I use it at all.
I could care less about saving tweets most of the time.
I could use it that way, but the majority of how I use it is as a recognition piece.
So, you're cool.
You sent me some cool shit.
I can't retweet it right now, but I see you.
joe rogan
But why can't you retweet it?
It's just as easy to press retweet as it is to press favorite.
unbox therapy
No, because ultimately you need to curate your feed.
If you retweet everything everyone sends you, you're fucked.
joe rogan
Right, but if you see someone's feed and favorites come up...
unbox therapy
No, no, so what I mean...
No, favorites...
Well, favorites do come up, but it's kind of...
You have to go there to get it.
joe rogan
Right.
unbox therapy
Meaning, if you favorite something, it's not going to go on your feed.
joe rogan
Right.
unbox therapy
So, favorites are a little tougher to get your hands on.
joe rogan
Oh, I see what you're saying.
So, you're letting someone know that you see them, you give them a response by favoriting their tweet, but you don't put it on your feed, so they know that you see them.
That makes sense.
Actually, that's the best...
Use of it that I've ever heard.
unidentified
I do it as a bookmark.
unbox therapy
That's what it was intended for.
joe rogan
Yeah, that's how I've used it.
unbox therapy
It's intended as a bookmark, and there's this growing group of people.
I don't know how many, but when I talk about it on Twitter, a lot of people said they're doing the same thing.
It's a movement to try and generate, essentially, a like button on Twitter where it doesn't exist.
joe rogan
Okay, so the favorite becomes a like button.
unbox therapy
Sort of.
joe rogan
I like that.
I like that because I can actually use that way more because the way I use it now, I just...
I just don't, I can't, there's no way I can retweet everything that comes my way.
unbox therapy
Or even see everything that comes your way.
joe rogan
No, it's not possible.
unbox therapy
But if you're sitting on Twitter and somebody takes the effort to, like they thought of you, they saw this cool thing, they thought of you, you hit the star button, and it's like, there's an exchange there.
joe rogan
Yeah.
unbox therapy
There's some recognition, it's not a dollar value, but that's the kind of stuff I'm talking about.
I'm talking about nurturing a community.
joe rogan
That makes sense.
That totally makes sense.
I think nurturing a community also comes from being engaged, from reading your comments and maybe commenting on them in another podcast or another videocast, whatever you like to call it, or Twitter, engaging with people as much as possible, answering questions as much as possible.
But with me, there's a certain balance of engaging and still getting work done.
Like, my...
My thing is all about producing content.
Yeah.
I produce hours of a podcast three days a week most of the time.
And then there's the writing of comedy and of random thoughts that have to take place.
If it doesn't take place, my comedy will suffer and probably my conversations that I have on podcasts will suffer.
I need to think about ideas by myself as well as have them in a conversation with people.
And then there's also the researching of shit, the reading of articles, the watching of documentaries, the reading of magazines or books.
The amount of time that's left over to just engage with people online is pretty minimal.
And if you change the balance in any way, all the content that you put out suffers.
unidentified
Right.
unbox therapy
And I think it's easy to forget that the content in and of itself is a communication.
Yes.
It's similar to what I said before about the Best Buy thing, how essentially we took a traditional model of this guy in his Best Buy store and we said, this is much more dynamic and it's much more streamlined to take one guy who really knows and give that to everyone.
Well, video is this way of having one message suitable or sent to hundreds, thousands, millions of people.
Where as a personalized tweet, I'm sorry, if you were to sit there all day and answer every tweet you ever got, you'd never make another thing in your life.
joe rogan
Exactly.
unbox therapy
And ultimately the reason people care about you in the first place is because of all the cool shit you made.
joe rogan
Yeah, there's a balance.
unidentified
Yeah.
joe rogan
There's a balance.
And it may be, who knows, maybe it's like a weekly ask me anything sort of a thing like they do on Reddit.
Like I've done a couple of those Reddit ones.
unbox therapy
Oh yeah, definitely.
Some of the guys that we had with us are big proponents of Ask Me videos as well.
And you get thousands of questions in on Twitter and you pick a few and address them.
It's huge.
joe rogan
Yeah, and I think that might be a better way to do it even because writing things...
One of the issues that I have with blog entries, and I do enjoy reading people's blogs, but one of the issues that I have is that if you give someone...
A free page where it's just an open platform to write things and to write about a subject.
They're not opposed.
It's just their thoughts, and it's a way to express thoughts, but they might be saying some incorrect and...
Not factual shit or distorted shit.
And they use that as the base for other statements.
And they use that as a base to further expand upon these thoughts that were based almost entirely on something incorrect in the first place or distorted in the first place or biased in the first place.
So it creates this peace.
Like say if someone was writing something about you.
Like a really biased piece about Lewis from Unboxed Therapy.
unbox therapy
Thanks for giving them the idea.
joe rogan
But you know what I'm saying?
They did do that.
And a lot of it was based on some incorrect assumptions about you and some incorrect information or distorted perceptions.
unbox therapy
It probably exists.
joe rogan
I'm sure it does.
But my point being that that's a really bad way to communicate ideas.
It's good for just trying to shame someone or trying to just throw mud on their name.
Or to praise someone or to pump someone up and create them, you know, create some...
But the best way to express an idea is to have that idea sort of vetted out with another person.
unbox therapy
Yeah.
joe rogan
You know, and that doesn't really happen when you do it in that form.
unbox therapy
No.
Yeah, and another thing too, like, well, building on that is the fact that video in and of itself is the closest thing we have to real life.
joe rogan
Yes.
unbox therapy
To actually meeting somebody.
joe rogan
Yes.
unbox therapy
So you can, you know, you can take all of those things that are happening within communication that aren't necessarily the words themselves, and you can put those into the overall sort of scenario and the line that you're going to draw based on Their perspective.
You guys were talking recently about your buddy on Twitter who had the radio show and said some stuff and then got kicked off the radio show.
Anthony Cumia.
Yeah.
And how context in so many ways dictates interpretation.
So if video is the best, video is this modern form of communication, and writing is fucking super old, You look at the...
First of all, one of them is way better, but look at the reason why writing was invented.
Writing was invented because you didn't have...
What was your alternative?
joe rogan
Right, but I don't think it's way better.
Because I think writing has its place, too, for some things.
unbox therapy
I agree with you.
I don't think it's a question of better or worse, but look what television did to newspapers.
joe rogan
Yeah.
unbox therapy
Or the web did to newspapers.
joe rogan
Right.
unbox therapy
So it's not better or worse, or maybe it's the comic book discussion all over again.
Something will win out.
It will happen.
Is TV better for people than newspapers?
It doesn't really matter anymore.
It's a moot point because people chose TV. Right, but that's just because it's passive.
joe rogan
You just sit there.
unbox therapy
That's right.
joe rogan
And it just comes to you.
unbox therapy
When given the choice between video, here's something that Google's testing, is instead of giving you text-based search results, on a Google search, they give you video results.
You Google something and there's a video option for Google to serve up, they'll grab it.
That's a lot of my traffic.
It comes from Google searches, not YouTube searches.
So Google knows that their objective is to answer your question in the way that you want to have it answered, if that makes sense.
joe rogan
Right.
unbox therapy
The most suitable format for you to ingest.
And oftentimes that means video because retention times are better on video.
People, I don't want to say are lazy, people just like sophisticated delivery models.
Documentaries, for me, are an amazing way to learn.
joe rogan
Well, it's also you can't hide...
If someone writes something in print, but they're full of shit, it's hard.
unbox therapy
Yeah.
joe rogan
It's hard to see that.
unbox therapy
They're exposing less about themselves.
joe rogan
How much would you like if you ever read a really crazy Tumblr site?
unbox therapy
Right.
joe rogan
And you're like, oh my god, I would so much rather hear you say this.
unbox therapy
Yeah.
joe rogan
You know, like some crazy radical feminist ranting, anti-male ranting.
unbox therapy
But here's the thing about that, too, is when you write something...
It's nothing like plastering your face on something.
I think these people wouldn't say half the shit they said if it was their face in front of everyone.
joe rogan
Most likely.
The craziness would come out of it.
You would see it.
You'd be like, oh, you're a fucking banana head.
unbox therapy
Oh, sorry.
I can stop watching this now.
Now I know what I'm dealing with.
joe rogan
Or I can watch this with a more level perspective because I know you're nuts.
unbox therapy
That's why I'm saying video is the ultimate.
The ultimate in terms of bits and bytes.
joe rogan
Yeah.
unbox therapy
Think about the information.
I write down a bunch of shit on this notepad.
If I were to put that into bits and bytes, take a photograph or type it out, that's nothing.
An SMS message in terms of size, there's not very much data there.
joe rogan
Yeah.
unbox therapy
It's true.
That's what held the web back.
That's why newspapers exist.
That's why we had to send each other letters.
We didn't have the bandwidth.
Now that we have the bandwidth, we can transport ourselves, the closest thing we can get to it, across the other way.
And so we have to stand up for the shit that we actually believe in.
We have to be authentic.
All these other things immediately fall into line.
Because it's so much harder to fake when you have access to all that extra data.
joe rogan
Well then how come like a sort of 15 second thing on Twitter hasn't taken off like a 140 character thing?
Like a 15 second video thing.
unbox therapy
Oh like Vine and shit.
joe rogan
Yeah.
Like, those, you know, I mean, they're kind of silly.
unbox therapy
Instagram's pretty big, though.
joe rogan
Yeah, right.
But, I mean, how many people express themselves on it?
They have videos where they do things, like they'll skateboard jump, woo!
Or they'll fucking ride a motorcycle, woo!
You know, they'll have that.
But how many of them are of people staring at the camera and saying something for 140 characters, you know?
unidentified
There's a huge community.
joe rogan
I mean, Instagram's humongous.
Instagram is mostly pictures.
Mostly pictures with context underneath it.
If we're talking about the purest expression, the closest thing you can get to an actual person being an actual video, why isn't that taking off?
Why isn't it a pure video communication?
unbox therapy
YouTube.
unidentified
Fine.
joe rogan
Yeah, but 15 seconds.
unbox therapy
Why do you want it to be 15 seconds?
joe rogan
Yeah, that's why.
unbox therapy
No, I know that.
joe rogan
Because of one of the things that made Twitter stand out.
unbox therapy
Oh, forces concision.
I see what you're saying.
So can we force concision with video?
joe rogan
Is that possible?
unbox therapy
Well, we're talking about ultimate expression.
joe rogan
Right.
unbox therapy
The ultimate experience of somebody and who they are and what they are.
unidentified
What you do over here Three hours...
unbox therapy
If we're agreeing that it's all about faking it or not faking it, it's only going to get astronomically harder the longer you have to hold it up.
joe rogan
Right.
I agree with that.
But what I'm saying is take out that.
I definitely agree that to get across a more elaborate point of view or discuss something in depth, you would want a YouTube video.
That's the benefit of YouTube.
But what about something where...
I guess a lot of Twitter is a sharing of links, but take away the sharing of links...
I went to see the new Captain America movie today.
Oh my god, did it suck a fat dick.
unbox therapy
Done.
joe rogan
That's it.
unbox therapy
Vine.
joe rogan
But do they use it for that?
unidentified
Yeah.
unbox therapy
People use it for that.
Most of Vine is like comedy stuff.
The vast majority.
joe rogan
People joking around?
unbox therapy
Little tiny seven second skits.
joe rogan
Right.
unbox therapy
Like some of the popular ones that I recognize is this thing where people really like Jordan shoes.
I don't know, you probably maybe saw this passed around, where if a guy's really into sneakers, if he gets a little mark on his Jordans, he freaks out.
You know, that kind of paradigm.
unidentified
Right, right.
unbox therapy
That kind of whatever that is.
So that's like a thing.
But on Vine, there's some channels that are dedicated to that, like what I would do.
You know, I don't know.
joe rogan
Really?
unbox therapy
But funny, in a funny way, whatever, a skit.
I'm doing a terrible job of describing it.
unidentified
I use Vine all the time.
Like, I was...
I was pretty much reviewing Spider-Man 3 when I was watching it using Vine and Instagram and stuff like that.
joe rogan
While you were watching it.
unbox therapy
I think there's an issue right now of expectations.
And I think that when a person logs on to Twitter, they have obvious expectations of what's going to be there.
The context of it.
And I think that right now, YouTube is synonymous with video.
And it's going to be difficult for any player at any length to come in there and change that.
joe rogan
I started taking pictures, tweets of drawings, of writings rather than I made.
I just said I was going to do it for the rest of my tweets from now on.
It's just a picture of shit that I wrote down so people could see my handwriting, but I only did it once.
I was like, this is stupid.
It takes way longer to write things.
unbox therapy
Well, not only that, but the problem is there that a lot of what makes the web so good in finding shit you care about is the fact that text is searchable.
joe rogan
Yeah.
unbox therapy
You take a picture, all that data's gone.
joe rogan
That's true.
But what I was going to say is, how infuriating would it be to people if you made a YouTube video of a bunch of shit you wrote?
Like page after page of things you wrote?
unbox therapy
That was a thing.
joe rogan
Was?
unbox therapy
Is.
joe rogan
Really?
unbox therapy
The people, super depressed people.
joe rogan
Oh, I see.
unbox therapy
Because they don't have a voice and then they throw the page.
joe rogan
Oh, wow.
unidentified
Leftovers.
joe rogan
Yeah.
Did you ever see that one where a woman left a job and she wrote this page after page, like a Tumblr thing of all these cards, like shitting on her boss.
unbox therapy
Yeah, yeah, yeah.
joe rogan
And then so the boss wrote back and did the exact same thing.
In the same form.
Yeah, I see that.
unbox therapy
She was dancing around and shit, too.
joe rogan
Annihilated her.
Yeah.
Yeah.
Well, she was wearing like sexy outfits and stuff like that.
And he was talking about how fucking stupid she was and incompetent and a bad employee and selfish.
unbox therapy
But see, that's interesting.
See, people take old tech and introduce it into a new format.
The reason that they're doing it is because they're trying to imply...
I don't know if they're...
They try and make it more serious than it is.
But ultimately, I think it's because that person is not the best at expressing themselves in the real form.
joe rogan
Well, that's weird because the original version of that was Bob Dylan.
unbox therapy
Yeah.
joe rogan
Bob Dylan, with that song, what was that song that he did that?
There was a music video.
An old Bob Dylan music video.
unidentified
Yeah, I've seen it.
joe rogan
And then In Excess did it.
unbox therapy
I've seen it.
Do you think Bob Dylan was great at expressing himself?
joe rogan
Oh, yeah.
You don't think he was great at expressing himself?
unbox therapy
No, no, no.
See, but...
I appreciate abstract representation, but it's not the same as sitting in a room with somebody.
joe rogan
Right.
unbox therapy
We never sat in a room with Bob Dylan.
joe rogan
That's true.
Good point.
But that was his art form, was expressing himself through music and through lyrics.
unbox therapy
And he did a great job there.
joe rogan
Yeah.
unbox therapy
And if you look at the lyrics and whatnot, incredibly sophisticated and deep and meaningful and all the rest of it.
I don't know.
I'm drawing a separation myself.
I think art has always been a way for people to communicate in a format that's more comfortable for them.
You're going to go to their party.
They're not going to come to yours.
Talking is something we all have to do.
joe rogan
Right.
You know, it's interesting as well.
If you went back to Bob Dylan's heyday, you went to the 60s and the 70s, and said, okay, we're going to make short films where you just talk about shit, and then people could take it and watch it.
unbox therapy
They'd be like, what?
It seems brutal, right?
It seems terrible.
joe rogan
I'd rather just do a song.
unbox therapy
It's like, why would we want our Bob Dylan in that form?
But it's the same for celebrities nowadays.
It's like, once upon a time, a celebrity was like...
Vapor.
Like, what are they doing in their spare time?
joe rogan
Now it's Charlie Sheen arguing with his ex-wife on Twitter.
unbox therapy
Yeah, exactly.
Do they eat Cheerios?
Like, what?
Are they real?
You know?
But now, this exposure in so many ways has forced them to be real people for us, and we can shit all over them.
joe rogan
Yeah.
unbox therapy
You know?
joe rogan
Well, there's shitting all over them also.
We have the access to shit all over them.
unbox therapy
That's right.
That's right.
And again, it's much like the traditional brand thing coming into YouTube.
It's like the traditional people have to come to our party now.
You see?
They just got a profile like anyone else.
joe rogan
Well, sort of.
And then there's people that exploit that opening.
Like, if you have like an article, a TMZ article about Kim and Kanye, that is essentially a portal for hate.
That's all that is.
What that exists is you open up the comments and just let the floodgates of hell just open up on the photo of Kim and Kanye kissing in front of some fucking fountain somewhere.
unbox therapy
That is so fucked up to me that people give a shit about that.
joe rogan
Give a shit?
It's probably second only to porn.
unbox therapy
Wow.
joe rogan
If you thought about the amount of internet space that's used to just shit on random targets of hate, whether it's some ridiculous celebrities, like it used to be Paris Hilton, and that bitch just evaporated.
She vanished.
unbox therapy
Don't people realize that piggybacking on that...
It's so fucking low.
Who?
joe rogan
The people that are commenting?
Or the people that are making it?
unbox therapy
All of it.
unidentified
All of it.
joe rogan
Well, the people that are making it, whether it's TMZ or any of these, they're making a lot of money.
Have you ever seen, there's a Morgan Spurlock has that show, Inside Man.
You ever see that show?
unbox therapy
No, I've seen his documentaries, though.
joe rogan
Good show.
It's on CNN, and he does a bunch of different jobs, like, and just will go inside and see what it's like to be in different people's lives.
And one of them he did was he hung out with a bunch of paparazzi.
And the way they see it, it's like, look, this is a gig, you know?
unbox therapy
Sure.
joe rogan
You wanted to be famous, this comes with a gig.
unbox therapy
You know what?
Let's leave them out.
Let's go boil it down all the way to the consumption.
joe rogan
Okay.
unbox therapy
Because that's what drives everything else.
unidentified
Right.
unbox therapy
That's the fuel.
joe rogan
Right.
unbox therapy
Why is that something the human beings want to consume?
joe rogan
Because it's fascinating.
unbox therapy
Why is that fascinating?
joe rogan
Because we're stupid as fuck.
unbox therapy
Why does it matter what Kim Kardashian and Kanye West are doing?
joe rogan
Well, this has actually been studied by sociologists, and their conclusion is that gossip was a way of keeping monitoring behavior and the sort of reactions.
perceived us in the community.
And it's sort of to elevate themselves by trial and error, what we talked about earlier, learning from your mistakes.
Well, those mistakes sometimes are socially being ostracized because of your acts or your words or, you know, those things existed in communities to kind of keep people in check.
Right.
Well, now we live in communities where I've been in the same house for 10 years.
I barely know my fucking neighbors, dude.
I mean, barely.
There's a few people in my neighborhood that I'm pretty friendly with that I've seen over the times that we've had conversations, but we don't hang out.
No one's knocking on my door and coming over for dinner.
We have these weird environments that we live in now.
And we have this desire to find out what everyone else is up to.
And the only real way to do that is through gossip.
And when there's no gossip, you just go to the gossip of the kings and queens.
And who's the kings and queens?
Movie stars.
Rock stars.
Those people that you see in movies.
unbox therapy
Super low form of communication, though.
joe rogan
Well, but so compelling.
So then it becomes, well, if it's so low, why do so many people engage in it?
What is the draw?
There's some sort of base human attraction to finding out what Tiger Woods texted to all those freaky bitches on his hit list.
unidentified
Yeah.
joe rogan
You know, there's some strange thing to finding out about.
unbox therapy
I guess it makes people feel better about themselves.
joe rogan
It gets them excited.
Yeah.
They're finding out some dirt.
unbox therapy
Right.
But at the same time, they can point and say, you're the fucked up one, so my life's more normal or my life's better.
joe rogan
Well, it takes the focus on their fucked upness.
unbox therapy
Remember when Britney Spears was imploding or whatever it was?
joe rogan
Shaved her head and went nutty.
Oh, yeah.
unbox therapy
And it was an opportunity for people to point and say, look how fucking crazy she is.
joe rogan
The photos of her with the fucking umbrella, wielding it at photographers.
unbox therapy
Exactly.
joe rogan
Yeah, yeah.
It definitely makes you, especially when it's that bad.
Yeah.
Do you remember David Hasselhoff, his daughter, released a video of him unbelievably drunk, scrounging around for a hamburger?
unidentified
Yes, I do recall.
unbox therapy
I recall that.
joe rogan
It was so insane.
You see this poor fucking guy in the throes of sickness scrambling up food like that.
unbox therapy
I see shit like that as traps.
Like, if I'm on the web, that's like a bear trap to me.
joe rogan
I get stuck in it.
unbox therapy
You know, that link bait and shit?
Yeah.
See, the web is consumed in these tidbits, and all you need to do is grip a person on the lowest common denominator, and you win.
And it's like, if the consumers themselves don't man the fuck up and see a trap when it's there and not click on it...
I mean, obviously, it's obviously a discussion that you can't get to the bottom of, but it's like you are essentially supporting the kind of shit you don't really like.
joe rogan
I was reading this thing on pornography recently, or watching this thing.
It's a TED Talk on pornography.
Somebody sent it to me on Twitter, and they said, this guy's the biggest white knight ever.
And I expected it to be just like a Tumblr website where some dude was arguing about being a male feminist or something.
Something along those lines.
But it was a guy who actually made these pretty intense detailed points about what's the real issue with watching pornography.
And it was pretty fascinating because it was really in depth.
And he was talking about a lot of shit that's...
You know, pretty undeniable and uniquely undeniable.
Like, one of the things he was talking about is that a lot of sex in porn is nothing like sex in real life in that there's no hands.
And what he meant was there's no caressing and massaging, rubbing and holding and all the things that people do when they make love.
They make love.
Notice how I say that?
I'm very sensitive.
Instead, it's like people are doing things at odd angles.
He was a little white knight-y, for sure.
But it's undeniable that when you take...
Don't just have this idea in your head that there might be something wrong with watching porn, but have it so much so that you've concocted a TED Talk and you've presented yourself as this moral alternative, this moral and ethical alternative to all the other men out there.
There's certainly a progressive brownie point Sort of a pull of that initiative.
unbox therapy
Something regarding the pornography thing though that I think is interesting and maybe a reason why from a discussion standpoint there's something there is because at once upon a time the consumption of porn, I don't know, when I was a kid I guess, I don't know because I sort of missed it.
You had to physically go and get a videotape or buy a magazine.
joe rogan
Well, I'll tell you, son, because I was around back then.
When I was young, they had video stores.
And this was before Blockbuster even took off.
It was mom and pop video stores.
And you would go to these local video stores.
And they'd watch you walk into the back.
Sometimes you have memberships to these video stores.
Remember those?
And you had a card, and they would punch your card, and every tenth video you got a fucking discount or a free video.
You would push beads aside, or saloon doors, and you would go into this area, and it was all dicks and fucking asses, and mostly not really hardcore shit like you're seeing today.
They would actually...
The covers of these...
These videos would sort of be concocted knowing that they were going to be placed on a shelf somewhere that someone could kind of just get to as opposed to typing in, you know, suckmycock.com or whatever the hell it is.
You're going to go right there.
You know what to expect.
unbox therapy
So American pornography consumption pre-internet, post-internet.
joe rogan
Well, I think it's a lot like our gossip consumption.
We have access to it.
We're going to consume more of it.
unbox therapy
But the amplification level on porn, I think, is like nothing else.
joe rogan
I think it's like both of them.
I think both of them have massive amplification levels because of the access.
unbox therapy
Let's put it this way.
Always go to a grocery store and walk out the door with a gossip magazine.
joe rogan
Right.
unbox therapy
Super easy access.
The saloon door thing.
joe rogan
Yeah.
unbox therapy
I mean, there's like what to in every town.
It was in a corner somewhere.
joe rogan
That's true, but a magazine is very finite.
You know, maybe there's two or three of them on the shelf.
unbox therapy
Yeah, that's true.
You get from front to back and you have to stop consuming it.
joe rogan
There's not a lot of stuff there as far as content.
unidentified
You're right.
unbox therapy
There are parallels there.
I mean, I think probably the pornography one...
joe rogan
I think both of them are based on human instincts.
unbox therapy
They're both kind of fucking similar.
joe rogan
How about this?
unbox therapy
Gossip is porn for girls.
For women.
unidentified
Huh.
joe rogan
But it's not.
Yeah, I don't think it is porn for them.
unbox therapy
I don't know.
Well, there's obviously still porn for women.
joe rogan
But I'll tell you one thing you can be sure of.
If there's a man who's really into gossip, that guy's a bitch.
That's a fact.
If there's a man out there who's really into, like, this girl's shoes or that girl's dress and look at her stupid car, like...
brian redban
I think there's gossip.
I think guys and girls like gossip for the same reason that if you go to a movie and you like Brad Pitt movies, you also want to know what Brad Pitt's doing in real life.
unidentified
Is he doing drugs?
joe rogan
But that's only if you like someone who's a movie star.
When you talk about Kim Kardashian and her family, they don't do anything.
unidentified
Well, Kanye is one of the biggest rappers ever.
joe rogan
He's a recent addition to that fucking circus.
unbox therapy
I'm going to use this opportunity to go pee.
joe rogan
Before that, yeah, please do.
Before that, there was nothing.
I mean, if you stop and think about it, she contributed nothing.
All she was doing was being a point of gossip.
So, in that sense, she's a way bigger gossip star than any Angelina Jolie story.
You know, if you looked at the number of people that are paying attention to Kim Kardashian versus paying attention to Angelina Jolie, I'd be willing to bet it like 5 or 6 to 1 in Kim's favor.
So I think it's more of a, ooh, look at her.
And if you can do things to keep eyes on you, that's your business.
Whether it's hate or love, your business is to keep that sort of weird gossipy energy up, you know?
unidentified
Yeah, I mean, I go to it every day to watch.
joe rogan
What do you go to watch?
unbox therapy
To TMZ and stuff like that.
brian redban
I love that shit because it's just like, oh my god, look what happened here, look what happened there.
And it's just because you watch them on TV and you watch them in movies and make-believe world.
And so it's weird seeing them outside of make-believer.
I'm like, oh shit, Tom Cruise has got AIDS. You can't say that!
unidentified
Allegedly.
joe rogan
That's not even true.
Scientologists cured him of it.
He wore that big gold medal around his neck.
unbox therapy
By the way, do you follow Yoko Ono on Twitter?
joe rogan
Of course I don't.
Should I? Yeah, of course.
Write down a sad memory, put it in a box, burn the box, and sprinkle the ashes in a field.
Give some ashes to a friend who shared the sadness.
Oh my god.
brian redban
Yeah, your friend who had a sad memory.
unbox therapy
Here's some ashes.
unidentified
That's rude.
joe rogan
Meanwhile, she has 4.7 million fucking Twitter followers.
That's hilarious.
That shows you how Twitter is crazy.
Yoko Ono has more than 4 million Twitter followers because she used to fuck one of the best musicians ever.
That's hilarious.
unidentified
Look at this one.
brian redban
Imagine what would happen to your room when you move away.
Imagine if there is anything in the room that you could take with you when you die.
joe rogan
Shut the fuck up.
Just shut the fuck up.
unbox therapy
How many retweets?
How many retweets?
joe rogan
Call your answer phone every day and complain and moan about your life and people around you.
Listen to the tape at the end of the year.
What?
Wow.
She doesn't even know how to say voicemail.
Call your answer phone.
That's not an answer phone, dummy.
It's goddamn voicemail.
What planet are you living on?
You can't agree to the same descriptives?
unbox therapy
Could that be a translation thing, maybe?
unidentified
What?
joe rogan
She speaks English!
unbox therapy
Well, sort of.
joe rogan
What the fuck?
unbox therapy
She speaks...
joe rogan
She's been around...
She's been speaking English longer than I've been alive.
Okay?
unbox therapy
Yeah, but people never really fully grab it if they didn't, you know?
joe rogan
I don't understand how people could be in this country for so long and communicate with people.
Like, I have people in my life that I know that work in certain places that I visit that speak Spanish mostly, and I've been communicating with them for years, and they still don't know how to talk English.
I've met them for years.
How hard is it, man?
Is it that fucking hard?
My daughter's four and I can talk to her.
I've known you for 15 fucking years.
I've been coming to this place and I still can't understand you.
unbox therapy
But that exposes this thing we were talking about earlier about how when you're young, you have...
Capabilities to learn that will never be replicated again.
joe rogan
That's not true either because I know people that have picked up languages late into their 50s and they're fucking awesome at it.
unbox therapy
There's always going to be outliers.
There's going to be special people.
But the average immigrant It's never going to sound like a fluent person who grew up here.
joe rogan
Yeah, but that's mostly because they keep themselves in communities that are other immigrants and they speak their native language.
unbox therapy
Yeah, that helps it.
joe rogan
They don't attempt to do it.
But if you've immersed yourself in whatever culture, Spanish culture and want to learn how to speak Spanish.
unbox therapy
Right.
joe rogan
I know people that have learned in their adulthood, learned how to speak Spanish.
They speak perfect Spanish.
unbox therapy
Right.
joe rogan
They just chose to do it.
It's not impossible to do.
It's all just a matter of focus.
If you can get good at swimming into your 30s...
unbox therapy
You'll see very few Western people learn how to speak Asian languages.
joe rogan
Right, but I think that is more of a time and interest thing than it is of an ability.
unbox therapy
I sense a challenge here.
joe rogan
I'm not doing it.
I have no time and I have no interest.
See, I just sort of proved my point.
unbox therapy
Well, yeah, but I don't know.
I think a lot of people like to walk around, too, and say, hey, I learned another language, and who's testing it?
I'm not testing their theory.
I go, okay, fine.
You can tell somebody you're hungry in another language.
Good, great.
joe rogan
Right.
unbox therapy
Who's really patrolling that?
joe rogan
Well, there's a Canadian comedian.
I don't know his name, but he learned Chinese.
Learned Mandarin, I think it was.
And went to China and started doing stand-up in Chinese.
And there was a video that they put online.
It was fascinating.
unbox therapy
A white guy.
joe rogan
Yeah, a white guy.
The accent was amazing.
Obviously, I don't know whether or not he sang.
He was talking like he was from China.
unbox therapy
I'm sure.
I mean, if you're going to put somebody into a test to figure out if they're actually fluent in the language, put them on a stage in front of a bunch of people and see if you can make them laugh.
If the guy was able to put that together, I'd say he's probably pretty fluent.
joe rogan
Well, I think there's also a situation where he just recognized that there was a big market that wasn't being tapped into.
Like, there's millions of people.
They have this new freedom now.
unbox therapy
Billions.
joe rogan
Yeah.
Billion.
How many billions are in China?
One.
At least one.
unbox therapy
At least one, yeah.
joe rogan
So, all these people that...
They don't have access to stand-up comedy, you know, in their language.
unidentified
Really?
unbox therapy
There's no such thing as Chinese stand-up comedy?
joe rogan
I wouldn't say there's no such thing, but it's certainly not nearly as popular as English-speaking comedy is in Canada.
So there's a lot of goddamn Canadian comedians.
unbox therapy
Sure.
joe rogan
Like, if you wanted to learn stand-up comedy and you wanted to perform it in Canada, there's many, many, many, many venues, many places to do it.
unbox therapy
Of course.
joe rogan
But there's also many comedians.
Whereas if you wanted to learn Chinese and just tap...
I mean, maybe his motivation to learn Chinese was totally unrelated to his doing stand-up in Chinese.
He might be just a person like...
My friend John was super into languages.
He spoke like five different languages.
He just loved learning languages and he would practice them with people that spoke it.
It could be that.
But also, it's like the amount of competition that you have over there is probably none.
unbox therapy
Yeah, there's a huge advantage.
Well, there's a huge advantage to being white over there in general.
I know a couple buddies went over there to teach English in Korea, and it's like, you're a stud, you know?
Because you're the guy, you know what I mean?
You're the guy that they see on TV, you know?
You're Tom Cruise for a minute.
joe rogan
Really?
unbox therapy
Yeah, because they're really homogenous societies.
Like, you walk around Japan, you're not seeing this mix-up of ethnicity that you have in North America.
We have a very strange cultural experience compared to the rest of the world.
joe rogan
Yeah, that kind of makes sense.
It kind of makes sense in the fact that there's so much content, again, that gets distributed by Americans.
But that's also why it's really crazy in Korea, the amount of people getting surgery to change their appearance to a Western appearance.
unbox therapy
That's crazy.
unidentified
Woo!
joe rogan
Boy, we've gotten into it a few times on the podcast.
We won't get into it again because we shared a bunch of links and a bunch of images.
But it's apparently as popular as braces.
That people get some serious plastic surgery.
unbox therapy
In India, they try to get lighter skin as well.
joe rogan
You know what they use in a lot of those places?
They use some sort of an injection.
Yeah, I heard about it.
Chemical.
Hold on a second.
I've said it before and I know what it is.
unbox therapy
Philippines, they do it?
joe rogan
Yeah, yeah, yeah, yeah.
Lighter skin.
I forget what it's called.
It's actually also an amino acid or something like that.
Yeah, but it's harmful, right?
It's actually a good thing for you.
It's healthy if you take it as a dietary supplement.
What the fuck is it called?
Glutathione.
Glutathione, which is...
Glutathione is...
What is it originally used for?
I forget what it's originally used for.
But it's also been shown to aid in the body's absorption of alcohol.
So Dr. Mark Gordon, who had been on my podcast before, told me that it would greatly decrease the effect that alcohol is on your body.
That glutathione helps in some way to digest alcohol.
It's an antioxidant in plants, animals, fungi, and some bacteria, preventing damage to important cellular components caused by reactive oxygen species such as free radicals and peroxides.
So, somehow or another, they inject this stuff into their body and it makes you turn more pale in some strange way.
unbox therapy
Is that the stuff Michael Jackson was on?
joe rogan
I don't know what the fuck they do.
And they actually have pills, too.
I don't know.
Skin whitening at home.
Hmm.
There's a video.
There's a video how to whiten your skin.
After eight weeks, I managed to get my skin a few turns whiter and also got rid of my freckles.
Whoa, what else are you doing?
What are you doing to your eyes?
What are you doing to your fucking brain?
What's going on there?
I don't know, man.
unbox therapy
Like, that's a really far end of the spectrum kind of scenario in which you can immediately see the Western influence on the rest of the world in a physical way.
joe rogan
Well, how about people that tan, though?
What about people that get nutty and they don't feel comfortable unless they're super, super tan?
unbox therapy
How many people are into that?
joe rogan
A lot.
I love tanning.
Remember that tan lady that was on TV? She was insanely dark.
She even took her daughter tanning and burned her daughter.
unbox therapy
Is there such a thing as white people trying to look like some other race?
joe rogan
There's such a thing as white people trying to look darker, for sure.
unbox therapy
Well, darker, but you know what I mean?
Eye surgeries or...
unidentified
Ah, fuck.
unbox therapy
I guess everyone...
joe rogan
Well, a Brazilian guy just got an operation recently to look Korean.
unbox therapy
Get the fuck out of here.
joe rogan
Yeah, yeah.
It was a big news piece.
Wow.
Got some plastic surgery.
unbox therapy
There's enough people on the planet, I guess.
For sure.
Everyone's tried something.
joe rogan
Not only have they tried it, there's probably a forum about it.
There's a Reddit subforum.
unidentified
Yeah.
unbox therapy
It's nasty.
joe rogan
Look, people are...
And also, it's like what we were talking about before.
There's a lot of people that are just not comfortable with who they are.
So they think that maybe if I look Korean, I'd feel better.
Maybe if I was a few shades whiter, I'd feel better.
unbox therapy
Maybe I was tan.
I think it gets particularly strange or interesting when it's a huge group of people that are doing it.
You know what I mean?
When you have a trend, when it sort of changes.
joe rogan
Yeah, and that's also what we're talking about.
It's like, where's the content coming from?
Most of it's from the West.
These features, this Brad Pitt face that you're seeing on your big screen over and over again, sort of making you want, why are my eyes so small?
unbox therapy
But that's crazy!
The physical manifestation of influence.
The physical manifestation.
unidentified
Wow.
joe rogan
But isn't it all the physical manifestation of influence when it comes to cultural ideas?
unbox therapy
Yeah.
What do you choose to wear?
What are your clothes?
joe rogan
How about you put a plate in your lip?
How'd that get started?
You got a bone through your nose?
Who the fuck else has a bone through their nose?
Is that your thing?
You're the only guy?
No, it's a tradition.
Well, who the fuck?
We look great.
We have bones in our nose.
You do not look great.
Come here.
unbox therapy
Yeah, so ultimately we all do things because of other people and what they're doing.
joe rogan
Well, there was a thing on this television show where this guy was going to Africa.
And he was visiting with these people that are regularly being around crocodiles.
And they have these markings that they scar their skin in the form of a crocodile, like crocodile ridges.
And they have them across their bodies.
Really crazy shit.
And they sort of mimic the skin of a crocodile.
unidentified
Whoa.
unbox therapy
Yeah.
joe rogan
It's just a coming-of-age thing with men.
They do this, and it sort of represents strength, and they cover themselves with these crocodile scars.
It was so weird to look at these keloid scars all around this guy's body, and this had somehow or another become a part of their culture, like war paint or weird facial paint.
Or how about what we think of as normal, when a woman wears ridiculous lipstick and blue-colored eyeliner and, you know, lashes...
unbox therapy
I gotta say, I'm happy as hell that that's not us.
That we don't have to do it?
joe rogan
Like, our sex.
That we don't have to do it?
unbox therapy
If you've ever watched it going down...
joe rogan
The way he's saying it, like a fucking assault.
Like, a woman's getting beat up by her makeup.
Your watch going down, bro.
unidentified
It's hard to watch.
unbox therapy
It is.
You can't just get out of bed and get to your shit.
You can't just move on with your life.
Like, I put no thought...
I mean, not no...
I mean, I gotta look in the mirror and make sure I'm not fucked up or for some reason, you know, but...
The idea that there's preparation just to leave the house.
Facial preparation.
joe rogan
Yeah.
And some women, if they don't have their makeup on and another girl is around and she has her makeup on, they get, like, upset.
Like, God, I should have put my fucking makeup on.
unidentified
Yeah, yeah, yeah.
joe rogan
God, I didn't put my makeup on.
unbox therapy
You should have told me.
joe rogan
Bitch has her makeup on.
unbox therapy
Look at her lips.
joe rogan
They're crazy colors like from space.
Look at her eyes.
She closes her eyes.
You see the heavens.
unbox therapy
She's winning.
joe rogan
The heavens in her eyelids.
unidentified
God damn it.
joe rogan
Her skin is perfect.
It's covered in fucking powder.
unbox therapy
How dare she?
joe rogan
Skin colored powder all over your face.
unbox therapy
Yeah, we lucked out, man.
joe rogan
Look at her nails.
unbox therapy
We lucked out in all kinds of...
joe rogan
Except war.
unbox therapy
How about urinating?
joe rogan
That's awesome.
Except we die in war more often.
We have jobs that are far more dangerous.
We're more likely to be murdered.
There's a lot of shit that's not so hot about being a dude.
unbox therapy
You know what else?
You have to be tough, to a degree.
Do you think so?
Let's put it this way.
Let's say, growing up, there's going to be circumstances in which you could be physically threatened, and that's socially acceptable.
For a woman, it's really never...
joe rogan
Unless you're being threatened by another woman.
unbox therapy
Or unless it's an actual crime.
But if two boys who are 10 years old decide to duke it out, it's not a crime.
joe rogan
You know, I think that's a lot of it.
There's a real problem with people and violent interactions that could...
A lot of the problems could be resolved with the introduction of martial arts early in people's lives.
The amount of actual violence that you see...
Other than sparring, in an actual martial arts environment, it's almost non-existent.
It's very, very rare.
In a rare gym, we see people arguing or fighting.
Most of the time, it's just you're getting it all out.
You're getting it all out of your system.
unbox therapy
I agree with that, but I think maybe what I should have said was this idea that a man needs to stick up for himself.
The Chicago stuff I was talking about earlier, they had like 50 murders last month or something crazy, and I guarantee they're all men shooting men.
joe rogan
Yeah, but that's a poverty, crime, gang, drug war going on.
Yeah, that's true.
Well, there's actually a lot of girls that are involved in gang crime as well in Chicago.
unbox therapy
I'm sure, I'm sure.
joe rogan
There was a big article recently about this one girl who died, and she was like 19 years old, and she had all these photos of her online with guns, holding up guns and shit, making gang signs.
unbox therapy
I'm sure that's there too, but I think the tough guy thing is a thing.
It's definitely a thing.
joe rogan
It is.
It's a jungle out there.
We're out of time, dude.
We fucking killed it.
Yeah.
Hey, thanks again.
Lots of fun.
unidentified
Thank you.
joe rogan
Both things we did today were really fun.
unidentified
Fantastic.
joe rogan
I can't wait to see it.
It was fun to smash shit, and it was fun to do podcasts with you.
Again, we've got to do this more often.
unbox therapy
Big time.
joe rogan
We can never run out of shit to talk about.
unbox therapy
No, never.
joe rogan
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Much love, you dirty bitches, and we'll see you tomorrow.
unidentified
I thought it was intentional at first.
It was intentional.
unbox therapy
Oh, you were?
It's from the Snoop Dogg jam.
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