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Feb. 24, 2010 - The Joe Rogan Experience
02:19:00
JRE MMA Show #9 with Jeff Novitzky
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jeff novitzky
01:35:05
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joe rogan
42:34
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craig jones
00:01
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jamie vernon
00:13
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Speaker Time Text
unidentified
Four, three, two, one.
joe rogan
Ladies and gentlemen, Jeff Nowitzki.
How are you, buddy?
jeff novitzky
What's up, Joe?
Doing good.
joe rogan
I have to ask you, do you mind the nickname The Golden Snitch?
jeff novitzky
It's the first thing I was gonna bring up.
This Golden Snitch bullshit.
joe rogan
I just want to say, it's not my nickname.
It's Brendan Chobbs.
He came up with it 100% on his own.
jeff novitzky
I was going to ask you.
It's all good, though.
joe rogan
It's okay?
jeff novitzky
It's all good.
So, a couple funny stories about that.
So, when did he come up with this?
About a year ago?
joe rogan
At least.
Yeah.
jeff novitzky
So, people in the office started coming up to me saying, hey, Golden Snitch.
What the hell's that?
So, I do a little research.
I see something about Harry Potter or some character named there.
I'm like, what the hell does this have to do with me?
So, about a month ago, somebody lets me know, hey, check out Wikipedia.
So, for whatever reason, there's a Jeff Nowitzki Wikipedia page.
You go to that page now, it says actually my formal name, Jeffrey John Nowitzki, a.k.a.
the Golden Snitch.
So last week, Donna Marcolini, you know Donna, long, 15-year employee of the UFC, now works with me and talk about her a little later.
She's a great asset to what we're doing.
She sends me a text.
She says, check this out.
So she's got one of those Amazon Echoes.
Alexa, I think.
So she says, Alexa, who's Jeff Nowitzki?
And Alexa's name says, Jeffrey John Nowitzki, a.k.a.
the Golden Snitch.
So thanks a lot, Shab.
joe rogan
Oh, Shab, what have you done?
That's hilarious.
I love Donna.
She's amazing.
jeff novitzky
She's awesome.
joe rogan
It's great that she's over there.
jeff novitzky
She's so good.
Yeah, I mean, you know about kind of her history.
She's one of the five original employees of the UFC, was Dana's assistant to start out with, went on to become VP of event operations.
So basically...
You know, she got everybody to the event, set up hotel at the event, ran the crew, you know, the blue shirts backstage that run the event.
You know, I think after doing it for many years, she got a little burnout on it.
So went to Dana midsummer and says, look, I don't think I want to do this anymore.
But I'd really love to do something else.
And I've seen kind of what Jeff's doing in his program.
I'd really like to go over there and work with him and kind of learn, you know, what he's doing.
And so Dana pulled me into the office and said, hey, what do you think about this idea?
And it took me literally a half second to say 100% on board.
This woman, as you probably know, is about as attention to detail and passionate about her work as anybody.
And really, my positioning, unlike the name The Golden Snitch, is an advocate to our athletes to make sure our athletes are successful under the program, not that they fail under the program.
joe rogan
It's definitely the wrong nickname.
It's just catchy.
unidentified
It is.
joe rogan
It's unfortunately catchy.
jeff novitzky
Again, I'm all good with it.
Better roll up my back.
joe rogan
But the real golden snitch is Victor Conte.
He's the golden snitch, right?
jeff novitzky
Yeah.
I can see that.
joe rogan
Because he was a guy who was giving guys steroids.
You were a guy that was always catching people.
unidentified
Correct.
joe rogan
So it's the wrong moniker.
jeff novitzky
Yeah, correct.
Giving them steroids and then talking about it after, right?
Snitching.
unidentified
Yeah.
joe rogan
That's the snitch.
That's the golden snitch.
Not you, man.
jeff novitzky
But it's all good.
I was hoping Schaub would be here.
joe rogan
Call him up.
We'll call him up later in the show.
jeff novitzky
Not that I could do anything to him, but it'd be interesting to look at him in the face.
joe rogan
He would say, I'm sorry, bro.
unidentified
Sorry.
jeff novitzky
It's all good.
joe rogan
Yeah, well, anyway, back to Donna.
She's awesome, so I'm super psyched that she's with you.
So what exactly does she do for you guys?
jeff novitzky
Again, when I sat her down this summer, I said, look, your role here is going to make sure that the athletes are successful under the program.
And in a program like this, there are so many landmines, whether it be making sure your whereabouts filing is on time, making sure USADA knows where you're at so they can come do a collection from you at any time.
Making sure you make safe supplement choices.
Making sure the medications you're taking are correct.
So she, you know, works hard for all those things.
I give you the prime example of what she brings to this program.
So every three months, every quarter, every single athlete on the roster is required to file what's called quarterly whereabouts.
joe rogan
Can I pause right here?
Just so this can be a standalone if people don't know exactly what you do.
Sure.
Jeff is in charge of making sure that all the UFC athletes are clean and free of performance enhancing substances.
And it was a huge issue.
Before you came along, a huge issue in the sport and continues to be in other organizations, particularly overseas.
I mean, there's just rampant speculation about companies that literally encourage people to take steroids.
It was always the case with Pride in Japan.
That was one of the big things about Pride.
in any way who fought for them many times came on the podcast and literally was saying in the contract, in like capital letters, it says, we will not test you for steroids.
Like they wanted everybody to take steroids.
I had friends who went to fight over there.
They told them to take steroids and move up a weight class.
So it was always an issue in the sport that this was a dirty sport, air quotes, right?
But since you've come along and since you guys started instituting this incredibly strict testing, we've seen some pretty radical changes.
We've seen some amazing fights and amazing performances, and I don't think the performance levels dropped.
In fact, I think it escalated and elevated, rather, which is something that people were really concerned about.
But one thing that we did see is some people that you suspected of doing stuff, their bodies radically changed.
It was really, I mean, that became a meme, pre-USADA and post-USADA. I mean, and there's some comedy memes out there because of it, because people's bodies change so radically.
jeff novitzky
Yeah, it's interesting.
You know, the last time I was on, we talked about kind of the smell test, you know, looking at somebody.
And, you know, it's difficult to say definitively whether or not, you know, changes in bodies are due to that or not.
But, you know, you can't help but look at some of these pictures before and after you saw it and think that's the case.
That's something I always struggle with.
How do you judge the success of a program?
Do you judge it on numbers of positive tests?
I don't think that's necessarily the case.
Maybe you're not catching everybody.
Maybe there's no one to catch.
Do you judge it on before and after pictures?
I don't know.
I mean, that could be one factor.
I like to judge it a lot anecdotally.
A big part of my job is getting out and building relationships with our fighters, With managers, with coaches, and just, you know, chewing on their ear and figuring out what they're seeing and what they're hearing.
And almost universally, the feedback I get from them is, this is making a big difference.
You know, one thing I brought with me today, and really the coolest piece of data I think I've seen in any anti-doping program, are some really objective, measurable statistics in the UFC anti-doping program.
USADA is the United States Anti-Doping Agency.
They're the official anti-doping agency of the United States by an act of Congress.
They're in charge of all drug testing for U.S. Olympic sports.
Back in 2015, we made the decision to outsource the administration of our program to USADA. The primary reason being the independence factor.
When you look at all these other professional sports leagues, some have better programs than others.
None really have any independence in the administration of that program.
And what that means is there's no way of telling whether or not, you know, when an athlete is sanctioned, it's done for business reasons or done for favoritism.
So in our program, you know, no one can say that any of the administration of our program is done for that reason.
It's a truly independent authority.
So what USADA did recently is they went back and they've been in existence since I think about 2001 on the US Olympic level.
They went back and took a look at every single doper, I think for steroids.
Everyone was caught for steroids in the existence of the USADA program.
And took a look at each of those athletes' biological passports and biological markers.
And they looked at what was the most common factor for the doper versus, you know, the non-doper.
And what they determined was what stood out the most was large variance in testosterone excretion in the urine.
And when you think about it from a common sense point of view, that kind of makes sense in that someone who's using steroids at that time presents a sample, their testosterone excretion is probably going to be on the higher end.
And if they were to catch a doper on an off cycle, what happens when you get off steroids is your body suppresses production of testosterone.
So in that case, you're going to see a very low excretion of testosterone.
So they looked at that and plotted it out and saw, hey, every doper has a very large variance in testosterone excretion.
Then what they did is they took all the UFC samples and they plotted them out by quarter and actually brought a graph along with me.
And it's some really drastic, I think, visual evidence of the success and the impact of this program.
I don't know if you can throw that up and take a look at it.
joe rogan
So what year exactly did USADA take over?
jeff novitzky
Yeah, so USADA came into play July of 2015. So USADA has been in existence for two years.
So you see here that first quarter, quarter three of 2015, a pretty decent variance there, which means in any given test, an athlete was up on an average, a little bit of 30, a little in the mid-20s.
And then look at, as you plot out that graph, That variance becomes smaller and smaller and smaller and more in the medium range as it gets out to quarter three of 2017. That's very interesting.
You don't usually see statistics.
This is the first.
I've been involved in anti-doping world since 2002. And I can unequivocally say that this is the strongest visual, objective, measurable evidence of success of a program that I've ever seen.
joe rogan
One of the things that's so fascinating about this, and this goes to credit to the UFC 100%, is that they decided to do something about this.
They didn't have to.
This wasn't like someone coming after them because, you know, so many people had been caught and someone said, hey, we're going to put a program on you guys to make sure you're not doping.
Well, the UFC said, we've got to clean this up.
And there's only one way.
The one way is to go with the very best testing possible and the most rigorous, the most, I mean, check in everywhere you go.
We're going to give you random tests at 6 o'clock in the morning, knock on your door, like The whole full gamut of tests.
And the results have been pretty amazing.
And that alone, that speaks volumes when you see the size of the variance between the test when you guys first started versus now.
jeff novitzky
Definitely.
Hey, it's a credit to two people, Lorenzo Fertitta and Dana White, that made that decision.
That's a hell of a risky decision, but done for all the right reasons.
You know, anybody that contends that, you know, Dana doesn't care about his athletes need look no further than this program.
This program is of tremendous risk to the company and to the bottom line.
When you're testing athletes 365 days a year, unannounced, no predictability of when the test is coming, there can be some very severe consequences.
joe rogan
And there have been.
We've lost several main events.
jeff novitzky
There has been.
I mean...
UFC 200, arguably the landmark event in the history of the UFC. We lose our main event the Wednesday before UFC 200. Millions, if not tens of millions, into the marketing of that.
The success of the pay-per-view probably hinges on that great main event between John and Daniel.
And we lost it three or four days before, and that could happen at any given moment.
joe rogan
Now, we talked about this before the podcast, what you could or could not talk about with the current state of John Jones' investigation.
So where's it at right now?
jeff novitzky
Yeah, so, you know, generally, we don't talk about a case.
So how the process works, when an athlete tests positive, USADA will notify me.
I usually pick the phone up right away and call Dana and let him know.
And the UFC puts out an announcement.
They say, you know, in the case of John, John tested positive in an in-competition test on this date.
You know, more information will be provided at the appropriate time.
That's generally all we'll talk about.
Now, if the athlete chooses to talk about, you know, scenarios of what happened, then they're free to do that.
At that point, you saw it in the UFC. You can comment on it.
So there's been some things talked about in the John case by John.
Particularly, he had two clean tests on July 7th and July 8th.
Before his positive test on, I think, July 30th, which was weigh-in day.
And the positive test was for dihydrochloromethyl testosterone, or oral terenobol.
This is a substance that was used by the East Germans regularly in the late 60s, and then came into the fold a little bit more of what's come out recently out of Russia.
So I know you had Brian Fogel on for the Icarus movie.
I think he talked a little bit about this.
Gregory, the head of the Moscow Wada laboratory, this drug became kind of part of his protocol with his athletes.
He then, ironically enough, developed a test for the long-term metabolites of the drug.
So previous to that, the detection window of this drug was a couple of days.
So it was a drug that, you know, even if you run a strict program, an athlete may gamble with taking because it had a quick clearance time.
After he discovered the long-term metabolite test, that changed.
It went from a detection window of a couple days to a detection window of several months.
And this was widely known.
It wasn't a secret.
Initially, they kept it quiet.
They went back and retested some samples, and there was a whole bunch of positives.
And then it got out 2013 around that there was this new test.
Right up front, you know, I've said this a while now, is would not make a lot of sense for an individual, a UFC athlete that knew, you know, especially, you know, a champion contender like John Jones that knew, hey, I'm tested quite regularly in this program, would not make a lot of sense that that would be your drug of choice if you were intentionally trying to cheat.
I think it's come out after the fact that USADA did another test on John a month or two or a couple months after his positive test, and he was negative during that test.
So that would be indicative that the prohibited substance entered his system sometime after July 7th or 8th and was likely a pretty small amount in that it cleared his system pretty quickly.
Again, who knows where it plays out, but certainly on the surface of things I have said, at this point in the game, with that type of information out there, it wouldn't indicate intentional use.
Now, that could be wrong.
I don't know that definitively, and we'll see how this plays out.
Right now, where the process is, is John and USADA are working closely.
I'm aware that there was a meeting a week or two ago, a pretty lengthy meeting, Which I was told was productive.
I wasn't given details of what productive meant.
But I think that's an important thing right now and that John's following through with is to retrace all of his steps between that last July 8th negative test and the positive test on July 29th or July 30th.
joe rogan
It certainly seems like, based on what you just said, that this is something that was accidentally taken.
But if you can't prove that something was accidentally taken, like if you can't nail it down, what happens there?
jeff novitzky
Yeah, it's difficult.
And that's kind of the nightmare scenario that an athlete can face.
And a big role of what Donna and I do to prevent that from happening, to show them what type of care and consideration is needed to make sure you don't get into a scenario like that.
You know, under a program like this, you have to be careful about everything that's put into your body.
Everything.
And if you're not, there can be, you know, severe consequences.
So, yeah, we'll see where this plays out.
I tell you the one thing that I can say about this is, you know, this is obviously John's second time in the program with testing positive.
And the first time He went through a pretty lengthy appeal process, and there was a publicly issued decision, 50, 60 pages, that went through all the evidence that the independent arbitrators heard and decided on.
And what they said definitively in that case was John, there was no evidence that John intentionally cheated.
However, he operated with careless, reckless disregard.
So he ended up getting the maximum for those substances he tested positive for a year.
joe rogan
And that was for some gas station Viagra type shit?
jeff novitzky
Well, it was actually a couple of anti-estrogen drugs, but what was shown and what the evidence pointed to was that he took...
A pill that was manufactured from a website by the name of All American Peptide.
The pill was reported to be a Cialis pill, so an erectile dysfunction pill that was tainted with these two drugs.
Now the problem with what the arbitrator said is if he would have gone to that website, and the arbitrators did and I did, you would have seen that that same website offered Tons of prohibited performance-enhancing drugs.
And the website said, not for human consumption, for research purposes only.
So it really was careless disregard.
That being said, however, John's second time through the program now, the second sanction, this time for an anabolic-type steroid, would have a starting point, potentially, of a four-year suspension.
joe rogan
That's a starting point.
jeff novitzky
That could be a starting point, right, unless there are mitigating factors.
Now, I don't, you know, again, the beauty of this program is it's not the UFC or not me deciding, you know, what the sanction is going to be.
No one can accuse us of, you know, operating for business purposes or favoritism or whatever.
But that being said, You know, when we put this program together and figured out, you know, what sanctioning would look like, I don't necessarily think that we put up a four-year sanction for a second-term offense when the first-term offense was shown that that person didn't cheat intentionally, just operated with careless disregard.
joe rogan
So, who makes that distinction then?
jeff novitzky
USADA? USADA makes that distinction.
They have a whole team looking at it.
They compare it to other cases under the WADA Olympic-type umbrella, similar cases.
I will say this, that I think we've had a few over 60 positive adverse events in this case and those that have been adjudicated.
I've been comfortable every time that they've made a fair and balanced and reasonable decision.
Part of my job is to be the eyes and ears for athletes to make sure not only is the program being administered properly and has strength, but also that they're being treated fairly and that they have due process.
So I have all the confidence in the world, however this does come out, that it will be the right decision.
The other really cool thing about the program is the transparency of the program.
So, you know, it won't just be me saying this.
However it does come out, whether it goes to arbitration or whether John and USADA reach a settlement, it'll be well spelled out about why that sanction was determined.
joe rogan
Now, you say starting point, meaning that it could potentially be more?
jeff novitzky
It could.
So when there's something called aggravating circumstances, so more than just knowingly taking the drug, taking the drug and lying, trying to cover it up.
Taking multiple drugs, one trying to hide the other.
Yeah, you could get double the sanction amount.
So on a second time, anabolic steroid, four years is kind of the starting point.
You can go lower for mitigating factors.
You can go higher for aggravating factors, up to eight years.
So yeah, it would have to require something really severe and egregious to get up that high.
joe rogan
Has anybody ever gotten that hit?
jeff novitzky
Not in the UFC program, no.
joe rogan
What is the biggest hit that anyone's ever gotten in the UFC? I think thus far it's two years.
And who's that?
jeff novitzky
I think a few people.
Chad Mendes comes to mind.
joe rogan
And Chad Mendes, his was some sort of psoriasis cream or something?
jeff novitzky
His was an insulin growth factor one, so IGF one.
joe rogan
And did he say that it came from a psoriasis cream?
jeff novitzky
I think he may have said that.
joe rogan
Yeah.
That was never proven, or...?
jeff novitzky
No.
I mean, there was nothing in USADA's reasoning or their announcement of why it was two years about, you know, any type of mitigating factor coming from another substance.
joe rogan
Because I know he has psoriasis.
And someone had said, or had read, I didn't really investigate very deeply into this, but I remember reading that he had put some sort of cream on, and that that cream was responsible for him testing positive.
Is that...?
jeff novitzky
Yeah, I don't know if that's the case.
I do recall him saying that, but an athlete can say anything they want about why it happened.
If there was something mitigating, they are afforded that right to share with USADA that, look, I didn't do this on purpose.
It wasn't on the label of the cream.
Usually in those instances where the evidence does show that, you will see a mitigating factor come into play and a reduction in a sanction.
There wasn't any in that case.
It was the two years.
joe rogan
And there have been some guys that have gotten pretty low sentences, like Tim Means is a good example, right?
Tim Means did take something that was tainted, and you guys, or USADA, got some of those samples from independent stores, found out those were also tainted.
jeff novitzky
Yeah, Tim Means took a supplement.
It was a creatine.
And, you know, after he tested positive, and again, this is where Donna and I come into play quite a bit.
You know, when athletes test positive, we reach out to them right away saying, We're here to help you here.
If there's help to be had, we'll believe you, tell you to give us reason not to.
I did that with Tim.
Tim said, I'd never heard of this substance.
Jeff, you've got to believe me.
I didn't take it.
I said, all right, well, let's start doing retracing steps.
What have you been taking?
He sent me, you know, maybe a half dozen supplements.
Did some research on them, reached out to contacts I still have in the industry from my law enforcement days and said, hey, any of these raise suspicions?
And there was one that did by a company that made some other kind of sketchy products.
We narrowed in on that one pretty quickly.
sent it to USADA to a WADA laboratory, tested it.
Sure enough, it had the substance in it.
Then what happens is USADA will independently procure some themselves.
So outside of the kind of touch of the athlete to make sure the athlete's not contaminating with it for a built-in excuse, they were able to get some that was sealed and unopened.
And sure enough, it had that substance in it.
It had the same amount of the substance in it that kind of matched up with how much was in Tim's system and when he said he had taken it last.
So there's a lot of detective work that comes into it.
And I get this question a lot from fighters saying, hey, the supplement excuse is a bullshit excuse that, you know, There's athletes using stuff, and they have supplements in their closet that they know are tainted, and then boom, if they test it positive, they just have that built-in excuse.
And what I tell them is it goes deeper than that.
There's literally scientific detective work that's going on from the USADA side, making sure everything matches, making sure they independently procure the product, Making sure what turns up in the athlete's system based on when they say they were taking it matches exactly the level that's in the product based on metabolism timings.
So it's much more than that.
And I do have a lot of confidence when USADA says, hey, it does match that this came from an unknowingly or unintentional ingestion that it really is that.
joe rogan
Now, in a case like Tim Means, why is he suspended if someone does give him a tainted supplement and he takes it in good faith, thinking that it's just creatine?
jeff novitzky
Right.
So there's strict liability in the program, and they look at all the factors.
So creatine is a relatively low-risk product.
However, the creatine Tim took was not third-party certified.
And that, you know, get a lot of questions about, man, the supplement industry is dangerous, and, you know, this sucks for athletes.
There's nothing they can do.
There is something that you can do, and it's actually pretty simple to do.
We were talking earlier about Onnit.
A company you're involved with, and you guys third-party certify a lot of your product.
And what that means is you outsource random testing of the product and sampling of the product from these independent companies to make sure they contain no...
Prohibited substances.
And, you know, what Don and I educate our athletes, too, is you can go to these third-party certification companies.
I think you guys use Catlin's group, Banned Substance Control Group.
There's that group.
There's Informed Choice.
There's NSF for sport.
And you can go to their websites, and they have lists of all certified products, and there's hundreds of them.
So there's no excuse that you can't find, as a UFC athlete, products that are tested and independently certified as banned substance-free.
And if it were the case, and it's not saying that it couldn't happen because those companies aren't testing every single bottle of product, but if you're an athlete, you take a third-party certified product, you record it, you log it, and it turns out to be from that product, I think then you're reaching a level where the mitigating factors maybe do get you down to No sanction, you know a public warning or something.
Hey, you know, maybe you shouldn't use supplements at all type of thing, right?
joe rogan
So his error was just taking something that was not third-party correct and just not doing his homework on a company Seems like a lot but in reality most fighters It's really he's really only got about three months off because most fighters after a fight are gonna take a few months off anyway Probably.
jeff novitzky
I mean, it seems harsh, but there is an obligation that fighters need to do their homework, and you need to have a bit of a deterrent there to make sure they do it, and that's that deterrent.
joe rogan
Now, one of the things that I thought was really cool about the UFC Performance Institute, which is just...
There's so much cool about that place.
But one of the things that was really cool is that you guys have a station where an athlete can go in and check any sort of substance, any cold medication they're taking, anything, type in the name of it, and it'll tell you on this giant tablet whether or not...
What you're taking is banned.
jeff novitzky
Yeah, so it's a kiosk.
So it's the USADA kiosk and we have like a little iPad in there and it's between the locker rooms and the recovery room.
So it's, you know, you've got your hot cool and your cold pool and your sauna and your cryo and all that stuff.
So it's a constant reminder as our athletes are in that flow between that area because they all walk through there every day that USADA is a part of the sport, that we're a clean sport.
That you have an obligation to check on medications, supplements, and you have an obligation to file your whereabouts.
They can also file whereabouts at that kiosk.
And we get athletes all the time walking down that corridor saying, ah, shit, forgot to tell USADA, flew out to Las Vegas at the PI. Boom, they can get on in a minute or two and update where they're at.
joe rogan
Do you guys have an app?
jeff novitzky
They do.
joe rogan
So they can update by app?
jeff novitzky
Yep.
So it's on your phone as well.
So every quarter, athletes are required to get through a web browser, what's called the quarterly USADA whereabouts filing.
They usually have to watch an instructional video.
Most of the time, reminders about smart supplement choices, things like that.
And then they tell USADA where they're going to be for the next three months.
And most of the time, hey, I mean, Donna and I do the whereabouts filing as well.
We both say, hey...
Who knows where I'm going to be next week, let alone two, three months from now.
But you make your best guess at it.
And then all that information you put through the web browser is downloaded to your mobile phone app.
So that as your plans change over the next couple weeks, couple months, you can do 45 second to one minute updates through your mobile app.
So the convenience is there.
There's really no excuse in not letting USADA know where you're at.
There are repercussions if you don't let them know where you're at because you want to avoid somebody ducking and dodging a test.
joe rogan
I know Cowboy had a situation where he was actually in Vegas at the fights and they were mad at him because he didn't say that he was going to be in Vegas.
He's like, I'm at the fucking fights.
I'm right here.
jeff novitzky
I'm on TV. Don and I do everything we can to try to let USADA know when we know that a fighter has a UFC obligation.
So whether they're a guest fighter on the road, whether they're at a competition, we're always passing that information along to USADA. But we also tell them that ultimately it's your responsibility as an athlete.
We'll try to, but we can't guarantee it ultimately is going to fall on you if you don't update USADA. Now, the good thing about this is you're afforded a couple mistakes under the whereabouts program.
So it's not until three whereabouts failures in any rolling 12-month period that there can be sanctions because, honestly, I mean, things happen in your life.
Everybody's human.
Sometimes you forget.
I'll give you the perfect example.
So again, getting back to Donna, the most attention to detail person that I've ever worked with in my working career.
She comes over, joins our program here.
We get her signed up for Whereabouts.
She's like, this is great.
I can talk knowledgeably about how to do this.
We went out to Anaheim for UFC. I forget what number that was.
We take a trip down from Anaheim to San Diego.
We went down to this clinic that we were checking out for brain therapy.
She forgot to update that she was going to San Diego.
She was more than two hours outside of where she was supposed to be, where USADA knew she was going to be.
She would have gotten a whereabouts failure.
Again, one of the most responsible people that I've ever been around goes to show that it's challenging.
joe rogan
So she has to notify where she's going to be?
jeff novitzky
We do it voluntarily just so we can talk knowledgeably to our athletes so that when they say, hey, this is too hard, we say, well, we do it.
Here's a little trick that I have to remind myself each day where I said I'm going to be at, things like that.
joe rogan
Now, when you have a fighter like Holly Holm, I think, said she was tested nine times in preparation for this fight against Cyborg.
When that happens, is there a...
I know you can't say when the test is going to happen because it won't be random, but is there any consideration about the sleep cycle of the fighters?
jeff novitzky
Yeah, I mean, that's, you know, USADA never lets me know when a test is coming.
I have zero input in terms of who's being tested, and that is the reality.
A lot of times they show up 5.30, 6 in the morning.
joe rogan
That seems like it would really suck for fighters.
jeff novitzky
There is no doubt about it.
joe rogan
Is it just a urine test?
jeff novitzky
Or it can be blood as well.
I mean, imagine.
You're dead asleep.
Six in the morning.
Someone's knocking your front door.
That's scary shit to begin with.
You go downstairs.
You're trying to get ready for a fight.
Prepare yourself sleep-wise, mentally.
And you've got to have a needle stuck in you to draw blood.
Wait until you've got to take a pee.
Could be some fighters wait hours.
You know, I don't think enough attention is being paid to the burden that's on the athletes and the credit they should be getting.
Holly Holm, I think, I saw a statistic that she's the most tested athlete since the inception of the program.
I think she's around 32 or 33 samples that she's provided.
I mean, that's crazy.
But that, I think she should, not enough credit is given to her.
joe rogan
Now, why do they test her so many times?
Because I haven't heard any suspicions of her being dirty.
jeff novitzky
No, neither have I. And, you know, I think as you look at the testing statistics, and that's another cool thing about this program, I don't know if you know that, but all these test numbers are publicly available.
So the transparency in this program is unprecedented, unparalleled as it comes to professional sports.
There's no other professional sport on the planet where you or I, as a fan of the UFC, could say, Let me see how many times Holly's been tested, how many times Cyborg's been tested.
That's unparalleled.
But if you look at those numbers, and I'll occasionally look at them, I think those athletes with staying power, those athletes that are at the tops of their division have more tests directed to them versus, you know, athletes at the bottom that are jumping in and out.
They want to make, I think, you saw a good use of their resources to make sure that they're directing most of those tests.
Those athletes are going to be around for a while.
I mean, we saw what a badass Holly is on Saturday night.
That woman's incredible.
And, you know, I think Sada probably realizes that, too, and she's going to be around for a while and wants to set, you know, an example.
And I tell athletes a lot.
I say, hey, wear this as a badge of honor.
You know, I know it's a burden, but, man, that makes you even more special of an athlete that you, you know, take that burden on and embrace it and show the world that you're, you know, not only a badass athlete, but you're doing this clean.
joe rogan
One of the things I thought was really fascinating about the UFC Performance Institute is that machine where you lie down, and it scans your entire body, and it shows where your muscle imbalances are.
What are all the different details that that thing focuses on?
jeff novitzky
Yeah, I mean, we talked about this when you toured it, but you've got to get some of the personnel from the PI in there that can really talk knowledgeably and have that education experience.
joe rogan
I'm going to bring those guys in.
They're going to come on.
jeff novitzky
Not only is that as you saw that facility world-class but they staffed it with the perfect world-class personnel so that machine is called a DEXA scan and you know I can't give it the justice that the personnel can there but it yet measures body composition so it'll measure you know fat hydration levels bone density bone density yeah and how's it how's it doing that Some type of low-level x-ray.
Again, you've got to get those guys in there to describe it specifically.
But, you know, and I'm sure it's a topic we'll cover today, the whole weight issue, being in the proper weight class and weight cutting.
Both the equipment and now the personnel is in place at the Performance Institute that there's no excuse for an athlete to not, A, find their right weight class, and B, You know, safely, efficiently meet that weight goal when they're fighting.
Everything is in place now there for that.
joe rogan
Now, when a fighter comes to you guys and lies down on that machine, and you read their hydration levels and say they're slightly dehydrated, and yet they're still 10 pounds above the weight class, how do you handle that?
jeff novitzky
So we have a director of sports nutrition, a guy by the name of Clint Wattenberg.
And Clint was a Division I All-American at Cornell.
Ivy League educated, smart as hell.
Went on to wrestle with Team USA. He's actually wrestled with a lot of our fighters.
I've had several conversations with guys that wrestled him before Clint came here.
So he's got a ton of pure respect for that.
Super smart guy.
But yeah, he works.
He'd be the guy to ask.
He's Ivy League educated in sports nutrition.
And in a situation like that, Yeah, he's, you know, giving advice to the fighters about how the importance of hydration and trying to change that around so that they can meet those goals.
joe rogan
Yeah, there's the machine right there.
What is it called?
Dual Energy X-Ray Absorpiometry.
How do you say that?
jeff novitzky
We call it DEXA scan.
joe rogan
That sounds like something that someone would say in a cartoon, like a fake word.
It measures body composition, including lean mass, muscle tissue, fat mass, and bone density.
Measuring and tracking all three of these components is important for weight class sport athletes and helps guide nutrition recommendations.
Fascinating stuff.
So it just sort of scans over you.
How long does that test take?
jeff novitzky
I've never gone through it or actually never seen it.
I've got to get over there and check it out.
I don't know.
joe rogan
It was interesting when Forrest was doing, Forrest Griffin was telling me that when he had it done, he found out that one of his legs has two pounds more muscle than the other leg because he had had some knee injuries and he really had no idea.
jeff novitzky
Yeah, it's crazy.
I mean, so Forrest is a big part of that.
Performance Institute was a big part of, you know, touring other facilities around the world.
I think him and James Kimball, who's our VP of Operations at the PI, went to 61 or 62 facilities throughout the world and took what they believe were the best parts of these facilities and put them all to one.
And Forrest's role there is, you know, kind of similar to my role in the anti-doping program, an advocate for our athletes.
He's there to make sure, as a former fighter, knowing what works and what doesn't work.
joe rogan
We're looking at a video of this thing right now and it looks like Star Trek.
Is it saying anything, Jamie?
jamie vernon
At the very end, it pans over and shows what shows up on the screen.
There's a bunch of different data points.
joe rogan
This is amazing.
jeff novitzky
I mean, I talked to you.
I thought maybe last week we can get you out there earlier, but you've got to come.
joe rogan
I'm going to.
unidentified
Next time.
jeff novitzky
Next time in March.
joe rogan
Next time I'm going to come day early.
Excuse me.
Day early, just do this.
jeff novitzky
They'll put you through the whole thing.
You get your DEXA scan done, your body composition.
You then have a meeting with Clint.
Talk about nutrition and goals.
Maybe go see the physical therapist.
Talk about any issues you have.
Therapy you need go work out with our strength and conditioning coach Bo Sandoval puts you through the the ringers and the equipment there Then do a little recovery after that really give you the full experience.
joe rogan
Yeah, that place is amazing how you guys get it set up and it's it's really a Massive resource for fighters that if because there's a lot of great gyms out there But I don't think I've ever seen one that's that well equipped that you guys have everything you have Complete strength and conditioning system area.
Then you have a complete area with heavy bags, a cage, boxing ring, and then you have a complete recovery area.
You have cryo machines.
You have that, what is that, light machine?
jeff novitzky
Yeah, it's like low-level laser light therapy.
joe rogan
That looks like a giant tanning bed that you get in, and I've seen that thing before, and what is that supposed to do?
It's supposed to somehow or another stimulate the blood flow to the area?
jeff novitzky
Yeah, work on recovery at the cellular level.
Again, you need to get these PI personnel in here to explain it in detail.
joe rogan
You guys even have sleep pods, which I thought was the craziest thing ever.
So if a fighter just has an hour to chill, They can just get in there and recover and relax.
jeff novitzky
Yeah, I mean, the idea is you come to the Performance Institute.
Yeah, there they are.
Those are dope.
And I hear this all the time.
They see the equipment, the personnel that's available to them.
They see when it's time to unwind that they have a room like this to relax in.
They see they have free use of the cafeteria and custom-cooked meals.
They don't want to leave the place.
They're there all day long.
Francis and Gano.
joe rogan
Yeah.
jeff novitzky
Has lived there the last six months.
There's a running joke in the office.
Francis is constantly walking around the office in between workouts.
It's like, Francis, we've got to get you an office here or something.
What are you doing?
joe rogan
Yeah, that's a guy.
Incredible.
jeff novitzky
I mean, the dude moved to Los...
He saw the place, and he moved up and moved everything he had.
I don't think he knew anybody in Las Vegas or had any friends there, because he's just walking around the office all day long when he's not at the PI. From France.
From France.
joe rogan
Yeah, from another country.
He said...
jeff novitzky
Exactly, but you know a perfect example of seeing what that place could do for him and that's available to every single fighter on the roster.
joe rogan
Yeah, I mean there's nothing like it and my prediction is that the UFC is going to be the hub where most people live.
The only thing that's wrong there is the altitude.
That's the only thing that's wrong and I know you guys have a hypoxic room where you can stimulate or simulate a high altitude and Yeah, I think 22,000 feet.
But isn't the way you're supposed to do it, you're supposed to work at sea level but sleep at high altitude?
Isn't that how it's supposed to be done?
jeff novitzky
I think that's what it is.
You know, what is Vey?
So 2,500, 3,000 feet.
joe rogan
Is it even?
Is it really?
That's interesting.
I didn't even know it was that high.
jeff novitzky
I think it is, yeah.
joe rogan
I thought it was like sea level, because it's like desert.
jeff novitzky
No, it's got a little bit of altitude.
joe rogan
I know Nevada has some good mountain areas, though, just outside, where guys can run and do things like that.
Does the Performance Institute take people on any treks or anything like that?
jeff novitzky
No, I don't think we've gotten to that level yet.
joe rogan
Seems like that would be a good thing to do, right?
Take them off to Red Rocks for runs?
jeff novitzky
There you go.
That's a good idea.
joe rogan
I mean, I just think that if really high-level coaches start moving there, and obviously we just lost one of the best, Robert Foles, which is a huge, huge loss, and what a great guy.
jeff novitzky
I was going to say, I mean, universally, the nicest guy ever, always a great demeanor.
joe rogan
Universally loved.
Very few people that are fight coaches that are universally loved, and Robert really was.
But, you know, Vegas has some good coaches, but I anticipate more and more gyms moving and relocating there and bringing fighters there.
Because I just think high-level fighters are going to see that place and go, how can I recreate this anywhere without fucking millions and millions of dollars?
jeff novitzky
I think so.
I think we'd love to see that happen.
It's, you know, a good, low-cost, relatively low-cost-of-living area.
So it's a place that's affordable.
And, yeah, I think you spend a little bit of time at the PI and see what it can do for you as a UFC athlete.
joe rogan
And just when I was...
Oh, go ahead.
jeff novitzky
I think the other cool thing, and I know Duncan French, he's Dr. Duncan French, he's our VP of performance there, which he explained a little bit to you about, is that not only are we looking to influence the UFC athlete, but also influence positively MMA, the whole, the entire sport.
And what you're seeing is UFC athletes can come in there and use it, but they can also bring along with them training partners, We're only seven or eight months into this, but what we've already seen is training ideas, proper nutrition, going back out to these gyms, not only across the U.S., but across the world.
So we definitely hope to be a positive influence throughout all of MMA and really, really grow this sport.
joe rogan
Yeah, I saw that with Bobby Green.
Bobby Green, who was there, brought a couple of his training partners.
And just on a random day, Wilson Hayes was there.
Angela Hill was there.
There's quite a few fighters there.
jeff novitzky
It's the coolest thing ever.
I love.
I'll go over there when I'm in the office multiple times a day just to see who's in there that day and have that five, ten-minute conversation with Wilson Hayes that he knows me going forward in the future.
And Jeff's a cool guy.
And when that medication or supplement question comes up, He's talked to me before.
He knows who I am.
He's not afraid to pick up the phone and ask me that question versus, hey, this Golden Snitch character, I don't know.
I don't know who this guy is.
I'm not going to call him or trust him.
It's a big part of what I do is try to develop that trust.
So thanks to Shah for sending me back about two and a half years worth of work of developing that trust.
joe rogan
It's a nickname that doesn't even make sense.
It literally doesn't make sense.
But it's funny.
Is there any other plans to expand or do more things with the Institute?
jeff novitzky
There is.
So we didn't show you this, but there are other areas upstairs for that very reason.
They thought about, hey, technology in a couple years or maybe new machines or devices that come on the line that we may want.
So there is additional room for expansion there.
joe rogan
I talked to you guys and I talked to Duncan about a tank, about you guys getting tanks in there.
Sensory deprivation tanks.
I think that would be massive.
I know a lot of football teams are using them now, and it's starting to spread.
Excellent source of magnesium, because you're absorbing it through the skin, but just for relaxation and recuperation, I would be fascinated to see if you guys had those, like, what kind of results you'd get.
jeff novitzky
Yeah, I mean, it sounded to me, and I was there when you were talking about it, that Duncan was open to it and was talking about some research.
I think he said Ohio State University is conducting some research on the benefits of that, so...
joe rogan
I know there's tanks in Vegas now.
I know there's a place in Vegas.
So I'm sure whoever runs that tank thing is going to reach out to me.
So I want to get you in touch with them and just have you try it.
Just to get a beat on it.
It's a freaky experience.
And it's really good for your body.
Everything in your back will just loosen up because you're essentially zero gravity.
You're floating.
Everything pops and loosens up.
It's amazing.
unidentified
It's cool.
jeff novitzky
I want to try it.
I saw yours a little bit ago.
A little intimidating or scary-looking person.
joe rogan
Weird-looking, yeah.
My wife made me move it out of the basement.
I had one in the basement.
She's like, people come over, they think you're a freak.
I think I'm a freak.
But the idea behind it, I think, is pretty sound.
And I think there's a lot of benefits for it for fighters as far as concentrating on technique as well.
I think it's an amazing place to focus on strategy and game plans and movement and things along those lines where you can visualize.
jeff novitzky
One of the most amazing things with the sport.
Coming over to the UFC, I call myself a fringe fan.
I mean, I would follow it a little bit, but I'm hook, line, and sinker into the sport now.
And the most remarkable thing I find about the sport is the mental game.
It is the most incredible...
Mental game of any athlete in any sport in the world.
When you're walking out into an octagon and facing one of the baddest mixed martial artists on the planet.
I know you've seen a ton of fights over your career, but I think one thing that I've seen in the two and a half years that you may not is that progression through fight week.
So when I go out to these events or events are in Vegas, I'm there check-in day, Monday or Tuesday of fight week.
And typically when we're on the road, I'm there every day in the same hotel.
I'm watching these guys and girls eat breakfast.
I'm watching them at the gym prepare, try to make weight on Friday.
I'm watching them Saturday morning with the prospect of the fight ahead of them.
What an incredible mental journey it is to know that you're about to get into a cage with one of the baddest fighters on the planet.
And even if you win, probably come out with a little bit of damage.
I mean, everything to fight night.
Fight night, these athletes are in a locker room, typically with three or four other athletes.
And especially if you're one of the last athletes on that card, one by one, your locker mates are walking out.
And then coming back in.
And you see, you know, damage on even the ones that win.
And unlike other sports where you get out on the field and you warm up and you get a little sense of what the atmosphere is like, these athletes are walking out, you know, into the lion's den, seeing it for the first time.
And the sensory, overwhelming sensory things that are going on when doing that and to be able to, you know, control your emotions and And, you know, compete against somebody is just absolutely the most incredible thing that I've ever seen.
I'm so amazed.
And, you know, very few of these fighters, and I talk to a lot of them, that doesn't get to them in some way or form.
That is, you know, I talk to Forrest often about that.
And Forrest says, He equates it to if you've never jumped out of an airplane, the whole time you're on the way up saying, what the hell am I doing?
This is crazy.
And then, you know, when the bell rings and you start fighting, then it kind of calms down and you're back in your kind of zone.
But just what an incredible mental game this is.
And I just have so much respect for our athletes because of what they have to go through and they're able to do it time and time again and control those emotions.
joe rogan
You bring up an important point, and mental training is something that a lot of athletes have really concentrated on more over the last few years than I think ever that I could recall.
And a lot of them bring in hypnotists and a lot of them bring in sports psychologists.
Has there ever been any talk of bringing that to the performance institute?
jeff novitzky
Yeah, I've talked briefly with Duncan about it, who has a ton of resources in the athletic performance field.
So we've talked briefly about that, but nobody on the staff currently.
It's kind of a give and take.
Look, we want to provide all these resources to our athletes, but we also want them to retain their independence.
I mean, if you notice in the Performance Institute, there's no MMA coaches there.
There's no striking, wrestling coaches, jiu-jitsu coaches, none of that.
That's for the athlete to bring in because there needs to be some level of independence.
You don't want to train the entire roster the same way.
joe rogan
Against itself.
jeff novitzky
Exactly.
joe rogan
Yeah, that sounds like it would be.
jeff novitzky
I saw early on in my tenure here with UFC, I saw one of the most incredible things that I've ever seen.
I've only seen it once, but I saw a fighter show up fight night and Outside the locker room and basically said, I don't want to go in.
I don't want to do this.
At the arena.
joe rogan
Really?
jeff novitzky
And I mean, I was just blown away.
And actually, Sean Shelby went up and thought it was awesome.
Had a great conversation with the fighter.
Said, look, you're not feeling anything that everybody doesn't feel.
Every single fighter on the roster feels what you're feeling right now.
You're just letting it get the best of you.
You know, you're a badass fighter.
You know, you've kicked ass before.
You've gotten beat before.
You know, what's the worst going to happen?
You're going to get beat.
You're going to live through this thing.
You're just letting it surface.
Everybody feels what you're feeling.
And for a second, you know, the fighter came back a little bit and then, boom, left the arena.
joe rogan
Whoa.
jeff novitzky
Crazy.
I think that must enter into the head or the prospect of that of every single person, every single fighter that comes to the arena.
I'm sure there's just a little bit of that in the back of the head.
It's just an incredible journey to see them mentally overcome that amount of stress pre-fight.
joe rogan
That's why it's so interesting to see a guy like Connor who's so relaxed in there.
rubber-armed strut when he's walking around the cage.
He's kind of like letting you know how he is dealing with this better than you are.
jeff novitzky
You know the one fighter that...
Because I pay really close attention after having seen that early.
Pay really close attention just to see that fighter on the walkout.
I like to sit pretty close to the cage and just look at that fighter's eyes.
I tend to see a little bit of nervousness and fear in everyone.
I think it's probably healthy.
One person that sticks out that I looked at and I saw nothing in this dude's face.
I saw a little smirk like he was so happy to be in there.
It's the first time I've seen this guy fight.
That's Justin Gagey.
When he fought Michael Johnson, I remember looking.
He walked in first.
I was sitting on one side and he was on the other side of the cage.
Looking in his eyes, and I had never seen him fight before.
And I'm like, who is this guy?
He looks like he's happy to be in there.
Like, this is, you know, some party he's at.
And that fight was incredible.
joe rogan
Well, he's crazy.
jeff novitzky
Wasn't it?
joe rogan
He's legitimately crazy.
He said that getting knocked out by Eddie Alvarez is the greatest thing that ever happened to him in his life.
jeff novitzky
He's a different breed.
joe rogan
Yeah, well he's got a mindset and that mindset is I'm coming to go to war and he said it when he got signed he said over the next couple years I'm gonna get knocked out.
Someone's gonna knock me out.
He goes but I'm gonna knock a lot of people out and I'm gonna break people.
And the only way to stop me is to shut me off.
And he goes, I'm human.
I can be shut off.
jeff novitzky
I want to watch that guy fight every time.
joe rogan
Every time!
Every time.
Yeah, I mean, that's an incredible mindset.
And I don't know if you can teach that.
I think a lot of people say you can't teach mental strength.
And I think that's horseshit.
I think you can teach everything.
I think the mind...
Can be can be trained.
I mean, this is what they do in boot camp, right?
I mean, and it works to varying degrees of success.
I think the mind can be trained.
It's just a matter of what's your baseline.
Where are you coming in at?
Are you a total scaredy-cat or are you a pretty stoic, rugged dude to begin with?
And what can they do?
And maybe you're too stoic.
Maybe you're too non-emotional and you're too non-vulnerable and you're delusional in your perceptions.
jeff novitzky
It's amazing seeing the different ways that different athletes deal with it.
So, Saturday night, I'll give you a perfect example.
So, fight night, you know, USADA's the one doing the testing.
A lot of times, fight night, there's not a lot going on in my world.
I'm there to put out fires in case something does go on.
I like to watch the fights close, just to see those things we're talking about here.
But occasionally, I'll pop in backstage just to make sure everything's going good.
So, I walked back there before the Holly-Cyborg fight, Holly was out in the hallway getting ready to do that long walk for the championship bout.
She was there for probably about 10 minutes, cameras getting ready, and she was doing that Holly pacing back and forth, jamming her hands together, firing herself up.
She did it for a good 10 minutes back there, and then you see once she gets out in the cage, she was the first one in there, pacing back and forth for 10 minutes, right?
Hitting the hands together.
Between every single round, she'd get off that stool, back and forth, pacing, hitting the hands together.
That's the way she fired herself up.
See Carla Esparza walk out?
She walks out with, like, zero emotion on her face.
Like, is this girl ready to go?
She gets in the cage, walks over to one side, and just stands there.
Doesn't bounce around at all.
But, you know, hey, you see both of them, you know, can have success doing that way, dealing with it, you know, in different ways.
It's amazing to see it.
joe rogan
There's a groove that they get into.
They get in a comfort zone.
They're just like, this is what I do every time I compete.
And everybody's is different.
And, you know, some people don't like to bounce around.
But I remember when Holly did that during the Ronda Rousey fight.
I remember how I was looking at her.
I'm like, this girl's got some legs.
I was like, I'd seen her fight before and I knew that she was an amazing fighter.
jeff novitzky
And some stamina.
Between the 10 minutes backstage, before she walked out, the five minutes after she was in the cage and Cyborg was walking out, the 10 or 15 seconds between every round, she probably, you know.
joe rogan
Ran a couple miles.
jeff novitzky
Yeah, the equivalent of a couple extra rounds.
And she was as fresh at the end as she was in the beginning.
Tremendous cardio in that girl.
joe rogan
Well, Jackson's camp, you know, that Michael, excuse me, Greg Jackson and Mike Winklejohn camp, they spend a lot of time working on endurance training and strength and conditioning.
They do a lot of hill running.
You know, they have this famous mountain that they run that they all do and just hop.
Holly's been known for not just her cardio, but like I said in the Ronda fight, her legs, the way she can move.
That's one of the things that I thought was going to be a big problem with her, with Ronda.
I was like, Ronda's got to catch her.
You know, like the way she's bouncing and moving, I don't think Rana can move like that.
I'm like watching her bounce and move in that crazy kickboxing style that she'd had for all those years, her ability to do backflips and stuff.
jeff novitzky
Yeah, she's really athletic.
joe rogan
She's a different level of athlete.
jeff novitzky
Yep.
joe rogan
Yeah, but Cyborg was just too big.
Too big, too skillful, too tough.
jeff novitzky
She showed a lot of skill in that fight.
Her previous UFC fight, she was just kind of coming at people.
I thought she was really skillful in this fight.
Very.
joe rogan
Very patient, too.
A lot of people want to say that she's just a brute.
But she's not.
She knows what her skills are, which is big power and excellent Muay Thai.
But she also administered that power.
The way she delivered it was very skillful, very methodical, very professional.
And that was a workmanlike performance.
jeff novitzky
It really was.
It was interesting.
I talked to somebody in her camp, and they wanted to see a little bit more of that brute power come right at them.
They thought she was holding back a little bit, maybe a little too...
Skillful, but I thought it was great.
joe rogan
Well, they want her to stop, you know, Holly, but you run into a risk of getting head kicked.
jeff novitzky
Sure.
joe rogan
You know, you got to be real careful with Holly.
Holly pulls stuff out of her ass.
You know, like you saw in the Jermaine Durandamy fight.
You saw it in, obviously, the Ronda fight.
She's very sneaky.
She knows how to, especially that left high kick, man.
She knows how to sneak that sucker in.
jeff novitzky
That was a great fight.
Loved watching that fight.
joe rogan
Yeah.
Yeah, the women's MMA talent level has risen.
I remember when it first came on the scene and Ronda was the champ and she was just kind of steamrolling these girls who really didn't belong in the ring with her.
jeff novitzky
Yeah, it has.
And, you know, interesting, bringing back to the Performance Institute, you know, I talk with guys a lot over there that what they're finding out is you need to train a female athlete in a much different manner than you train a male athlete.
You know, you see a lot of times when female athletes cut weight, difficulties they have cutting that weight because of, you know, menstrual cycles potentially.
And you also see, in a lot of cases, a rebound effect.
Where a female will fight, get down to weight, fight, and then bounce way back up and just lose the body's ability to regulate.
Where they'll be cutting down on calories, working out like crazy, and they're still putting on weight.
So I think that's something that you'll see the Performance Institute doing is try to figure out and then knowledgeably disseminate information about how to train the female athlete.
They may need a little bit more time off in recovery between fights than a male athlete will.
One thing I say time and time again is every time we have a female fight, they come to fight.
And you often see cards that are, you know, kind of lagging a little bit.
And you look down on the list, you're like, okay, here comes a female fight.
And boom, turns the card right around.
Because, you know, inevitably they give ultimate maximum effort in there.
That's at least what I see.
joe rogan
There's a lot of that.
Well, there's the talent level...
Is rising, they're very hungry, and they're looking to be that next person.
They realize, like, look, Ronda Rousey's gone.
No one has really filled her place.
I mean, there's some very popular fighters, you know, like Rose Namajunas, obviously now is going to be one of the most popular fighters after the knockout of Ioani and Jacek.
Cyborg's obviously very popular, but there's plenty of room for more.
And they realize that, look, this is the time to go for it.
And I just think that, you know, the women that get involved in fighting in the first place, it's not, there's a lot of men that get involved in fighting that are not going to fight after a while.
But the women that get involved in fighting, they tend to be crazy.
Like, in a good way.
You know, like, these are wild women.
You know, like Kat Zingano type characters.
You know, they're just wild.
And like, when you watch them fight, I mean, you're going to see some chaos.
I mean, they're not going to be playing it safe.
They're going to be going for it.
jeff novitzky
Yep, I love that about them.
joe rogan
Now, Kat is an interesting example because she was telling me the exact same thing that you were saying, that with a lot of women, their body responds very poorly to the weight cut and then immediately wants to gain weight afterwards.
Do you think that that's some sort of an evolutionary feature because of the fact they carry babies and they need fat, and so their body freaks out?
jeff novitzky
I've definitely thought that, sure.
joe rogan
Some sort of a response, like your body's like, hey, I don't know what this crazy person's doing, but we've got to put some fat on.
jeff novitzky
Absolutely.
And that's something, again, going back to the Performance Institute, that they're diving deep into.
And Clint Wattenberg, especially on the nutrition side, seeing those endocrine profiles after a fight, what can you do, both in cutting back and training and through your diet to help control and regulate that.
joe rogan
And Kat was telling me about a program that you guys were just you were just mentioning briefly in San Diego where they're using some sort of magnetic frequencies on fighters that have had brain injuries like what what is this?
jeff novitzky
Yeah, well, it was something that Dr. Duncan French kind of brought into the mix here.
So, previous to coming to UFC, he was Director of Sports Performance at University of Notre Dame, South Bend, Indiana.
And they were looking into, you know, traumatic brain injury in football and possible therapy.
And they came across a clinic in San Diego that was using this therapy, an FDA-approved device.
It's basically...
Low level magnet therapy.
In conjunction with that, they do some EKGs, a reading of the electrical waves in the brain.
And, you know, initially we're finding that this therapy was bringing some of those readings back together.
And I think very early in the process of figuring out whether this can really work or not, but certainly what the UFC wants to be is ahead of the curve in terms of potential therapies out there for treating the brain.
And so, yeah, Kat's been going there for a while, and she says she's experienced some positive results.
joe rogan
Yeah, she told me she got some outstanding results.
And what's interesting is there's been a ton of research and studies done on transdermal stimulation, all these different ways to increase the brain's ability to learn.
And there was a Radiolab podcast on this.
I think it was called something Nine Volt.
See if you can find it.
Nine Volt, something or another.
But it basically detailed how they use this for a sniper simulation.
And what they did is they took this woman who was a reporter They put her through this sniper simulation game.
It's like a video game.
She scored poorly, and then, yeah, 9-volt nirvana.
Thank you, Jamie.
And so then they attached these electrodes to various areas of her head and stimulated her brain with a small charge, and she went through the exact same thing, and she said it felt like The 20 minutes went by in two minutes and her score was perfect.
And this is being echoed throughout like many different people that have done tests on these very, and there's a lot of like home hacking where people are literally going to radio lab and making their own setups.
But I'm curious to see if the UFC has looked into some of these things.
Like maybe perhaps there's a way you could stimulate the body's ability to learn certain techniques or like carve pathways by stimulating areas of the brain.
jeff novitzky
Yeah, man, another great reason for you to get Duncan in here, because he can talk real knowledgeably about this therapy.
He told me when at the University of Notre Dame, you know, they'd have football players that would, you know, have migraine headaches for long periods of time that underwent this therapy, and in a matter of weeks, they went away.
When Donna and I visited the facility down in San Diego, they talked about employees of the facility bringing in their kids A, kids that had some levels of autism that after this therapy were more engaging with people.
They also talked about kids that had tests or finals coming up the day after where they go in for this therapy the night before and their test scores were improving as a result.
They deal with a lot of Special Forces soldiers down in the San Diego area that have had traumatic brain injuries because of IEDs.
And I've seen some success there.
So, I mean, I think some real exciting potential there that, again, you know, the UFC wants to be at the forefront of and, you know, be the first to, you know, to suggest some of these things to our athletes and, you know, potentially even looking, getting some of these devices at the PI and be able to treat some of our athletes there.
joe rogan
Yeah, that would be amazing.
And I think that we're in an interesting time now where because so much research is being put on CTE and traumatic brain injuries that we're looking at potential ways to mitigate those problems and maybe even rehab some of the issues that fighters are having.
jeff novitzky
Yeah, so one thing we didn't show you on your tour is we now make part of the onboarding process at the PI, the C3 logic testing, which is this 25, 30 minute neurocognitive test that came out of the Cleveland Clinic brain study.
And it's an iPad based test.
It's a mix of memory.
Shape, recognition, balance.
You actually put the pad onto a belt.
You stand on this unstable surface and close your eyes.
It basically gives you measurements or readings after 25 or 30 minutes.
And then, over time, you can compare those readings.
If they're declining, maybe it's time to take a little bit of time off from training and fighting.
If they're staying stable, then maybe you know you're doing all right.
The California Athletic Commission requires that for all fights.
So all fighters in any card in California, the Wednesday or Thursday before the fight, goes through the C3 logic testing.
All of it's uploaded to a cloud.
So after a period of a couple years, a fighter can have access to some real objective data on what their neurocognitive capabilities are looking like.
joe rogan
That would be a great way to find out, I mean, maybe one of the only ways to find out, without a fighter disclosing it, whether or not a fighter's been knocked out in camp.
Because that's a common occurrence, that fighters get knocked out in camp in hard sparring, and then a week, two weeks later, have to fight, and their ability to take a shot is gone.
jeff novitzky
Sure.
Yeah, it's interesting, you know, often asked about that and comparing it to other sports leagues.
And the one thing I will say, you know, with MMA, now this is excluding things that are going on in the gym, but in a fight that's regulated by an athletic commission, I think MMA has some of the most conservative return-to-play policy, I know it does, of any sport wherein if you're an NFL quarterback and you get knocked out on a Sunday, Yeah, you're in a concussion protocol, but they're trying to get you back playing probably the next Sunday or the Sunday thereafter.
joe rogan
Which is crazy.
jeff novitzky
A big concussion in MMA, as you know, is like a 45-60, mandatory 45 days, no activity, 60 days before you fight.
I mean, we've seen suspensions out to six months mandatory medical suspension.
joe rogan
And some of them, I think, are very warranted.
I mean, there's some brutal, brutal knockouts, like Alistair Overeem and Francis Ngannou.
Like, I don't want to see Alistair fight next month.
You know what I mean?
And here's a question about a guy like Alistair.
Alistair, we looked it up one day on a podcast, has been stopped or knocked out somewhere in the neighborhood of 13 times in MMA, and then three times more in kickboxing.
What's the number where you're like, that's enough?
jeff novitzky
Yeah, I don't know the answer to that.
I know you talk with Alistair and he's got all his wits about him.
joe rogan
That's what's crazy.
Alistair doesn't even seem remotely punchy.
Not only that, he doesn't seem deterred.
It's crazy.
He gets knocked out and he's like, well, we go back to the drawing board and we'll be better next time.
jeff novitzky
I think it's an unknown now, but you also look at, you know, the UFC has been the largest contributor to the Cleveland Clinic Fighter Brain Health Study.
So we, you know, made, I think, multi-million dollar commitment.
We upped it once.
So yeah, we're looking to invest resources into finding out what those answers are, definitely, and be at the forefront of any innovative therapies that are out there, innovative, you know, testing that's out there.
We want to be at the front.
unidentified
Okay.
joe rogan
Well, the issue with CTE is that you really can't test for it until after a fighter is dead.
unidentified
Correct.
joe rogan
But haven't they recently figured out a way to test people while they're alive?
jeff novitzky
Yeah, and I've read some of that.
I've also read that scientists arguing that that, you know, that's bunk, and that's not right.
So I don't know where we're at on that.
joe rogan
Yeah, because, boy, it just seems like...
And it also affects people differently, right?
Depending upon what genes they have, some people are more predisposed to CTE. Yeah, and that's my understanding of it.
jeff novitzky
Again, a lot of unknowns, but I think that the UFC has shown a dedication to contributing to areas where we can find out some of those answers.
joe rogan
Yeah, I know that you guys recently had Mark Hunt come to Vegas because Mark Hunt had talked about suffering damage from fights and the UFC said, you know what, we can't just hear him say that.
We're going to pull him off this card.
And he was furious and they said, look, we love you.
Don't get it wrong.
But we want you to be safe.
And you say that you're slurring your words, and then he changed it and said, well, it's after a few drinks.
And then they went, okay, well, come by, and let's give you the full gamut of tests.
jeff novitzky
Yep, that's exactly what happened, and we're always going to act out of an abundance of caution in a scenario like that.
joe rogan
And so now he's back on the roster and back with a fight schedule.
jeff novitzky
Yep, he's fighting in Perth in February.
joe rogan
So when a guy says something like that, you just kind of have to.
When a guy says, I'm slurring my words, I've been taking too much punishment, like, okay, we got a red flag here.
You have to, right?
jeff novitzky
Yeah, absolutely.
I mean, that happened.
I look back to, I don't know if you remember when Kane was going to fight at the end of last year.
I think he came out a week or two previous saying, man, I'm in so much pain from this back issue.
I'm having to use medical marijuana, CBD leading up to this fight.
It's the only way I can train.
I'm going to have this surgery directly after the fight.
It was actually the Nevada Commission that saw this and said, wait a second.
If you're really in that much pain, like, man, we can't with good conscience license you to fight.
And sure enough, they didn't do that and ended up having the surgery and hopefully is back pretty soon.
But it's been like a year now.
unidentified
Yeah.
joe rogan
He's a guy that is almost too tough for his body, or maybe is too tough for his body.
If you watch Kane fight particularly early in his career when he's in his prime, you just couldn't believe the amount of endurance that a 240 pound man can have.
Just the pace that he would put on guys.
And you'd see them just drowning in that pace.
But the only way you get...
I mean, you have to have some physical gifts, cardiovascularly, and I think Kane will admit that he has some natural cardio, but unbelievable work ethic and mental toughness.
And that mental toughness also makes you push through injuries.
And pushing through injuries is how injuries become chronic, and that's how injuries become unmanageable and require surgery.
jeff novitzky
I mean, you would know.
I was an athlete and went through my share of injuries, but I played basketball and ran track.
And in those sports, depending on your injury, you can control, I think, your exposure and protect your body.
I mean, how do you do that in fighting?
joe rogan
You can't.
jeff novitzky
You can't.
You can't prevent certain positions that your body are going to be in.
And if you're not completely healthy, you're going to be probably exposed from whatever little injury you have.
joe rogan
The only thing you can do is drill.
I mean, if you're really injured and you have a good training partner, you can drill on certain things and say, hey man, you just can't touch my shoulder.
But there's no way you can spar.
And there's no way you can really prepare for a fight without really hard training.
And hard training with injuries is virtually impossible.
With some injuries, you know, I mean, some of them you can work around.
There's ways to figure a way around things.
And that's one of the things I found was really interesting also about the UFC Performance Institute is there's a lot of different things that you guys have devised or have, you know, you guys have brought in and implemented that other people have devised to help people with injuries that are trying to still train hard, like that gravity treadmill thing.
jeff novitzky
Yeah, that's in our altitude chamber.
So you strap that around you and you're getting, you know, I don't know what the ratio is to...
You know if you're true weight to what you know type of stress you're putting on your body But it's much less than going out and running on a regular treadmill on the street You also have the underwater treadmill which you saw.
Yeah, that was weird too.
I think Angela Hill was on that when you were there.
joe rogan
Yeah, she was.
I was like what's that like?
She's like it's weird.
jeff novitzky
Yeah.
joe rogan
It's like it's like it just seems like the floor is moving you got to try to keep up with it.
jeff novitzky
You know basically it's a rising floor so you rise up to the top you step on it and then it drops down and it works like a regular treadmill because you're but because you're underwater You're putting less stress on, obviously, your lower extremities.
If you notice also, there's cameras underwater with a TV screen right in front of the person using it.
The idea there is if you have an ankle injury or a knee injury, you can take a look at how your foot's coming down and are you favoring it and what's your gait looking like.
It's a really cool piece of equipment.
Connor was using that quite a bit in the run-up to Floyd.
He put a lot of stuff out there on social media on that thing.
I think he liked it.
joe rogan
Yeah, well, he's got a bum knee, right?
I think so.
He's got a knee that he's had some issues with in the past.
jeff novitzky
There it is.
There it is.
joe rogan
Look at that stud.
jeff novitzky
There's Duncan French off there to the right.
joe rogan
So that thing just drops you down, and then you run on that thing.
jeff novitzky
Yep.
joe rogan
Yeah.
Oh, man.
I'm not 100% sold on that, to be honest with you.
jeff novitzky
Well, that's why you should come out and get on it.
joe rogan
Yeah.
I mean, I'm sure it's difficult, but I think that actually carrying your weight and running on hills...
There's a way to go.
jeff novitzky
Yeah, probably.
Now, look, if you're coming off an ACL surgery and you're taking baby steps to get back to running, it's probably there.
Otherwise, if you're healthy and training for a fight coming up in a couple weeks, I don't know if that's necessarily a piece of equipment for you.
joe rogan
He's a guy that I'm puzzled by Connor.
Obviously, I'm a gigantic fan, but man, his cardio, it seems like there's a thing there.
There's something there.
Whether it's the style that he fights, the explosive sprinting style that he fights is unsustainable, you know, or whether or not there seems to be some sort of an issue that needs to be addressed.
Some much more radical approach to strength and conditioning.
And I would love to see the guys at the Performance Institute try to tackle that and try to figure out, I mean, I'm sure they've run VO2 maxes on them and But he gets tired.
jeff novitzky
He did most of his camp there, but he had his own team around him that was kind of directing him.
joe rogan
But in his defense, this was a very quick camp.
jeff novitzky
Sure.
joe rogan
You're getting ready for a 12-round fight with the greatest fighter of all time in boxing.
Jesus Christ.
jeff novitzky
It was like six or seven weeks, I think.
joe rogan
And Floyd knew what he was doing.
jeff novitzky
I'll tell you one of the incredible things about that, and there wasn't a lot said about it going back to kind of my world, the anti-doping world.
So Floyd does this for all his fights.
He basically hires USADA to do testing.
It's not the same as a UFC program where you're subject to testing year-round.
In boxing, once the fight is made, USADA then comes in and does collecting.
So it depends on how far out the fight was made.
But Conor and Floyd signed that contract, was it seven weeks out maybe?
They were each tested 16 times in that seven weeks.
And I guarantee you, they are the two most tested athletes in that year.
Pure short period of time ever in the history of anti-doping.
So not only was it an incredibly cool event, but I think incredibly cool and clean for the fans to know how out of the way those two guys went to ensure that that fight was fair and clean.
They don't get enough credit for that.
joe rogan
It's too bad there's not two performance institutes.
You could have one right next to each other where opponents could train.
You could film things at the performance institute at a level.
Forrest Griffin was showing me how the octagon is set up with 360-degree cameras, and you could literally film and then rotate angles up, down.
You can move around and show...
Oh, when you're throwing this punch, your back foot is coming off the ground.
When you're leaning to your left, you're dropping your hand.
jeff novitzky
Yeah, it's like the John Madden telestrator.
You can stop action and draw on that huge big screen next to the octagon.
joe rogan
But you can move it around.
jeff novitzky
Exactly.
joe rogan
When Forrest was showing me how you can move it around, I was like, this is insane.
What a tool this is for technique development.
jeff novitzky
It really, and I think we're at the infancy of these coaches coming in and figuring out how they can use these things to the extent that they can benefit their fighters.
joe rogan
I mean, there it is right there.
Yeah, this thing.
Oh, there's my tour.
Oh, did somebody put that up on?
These fucking weirdos.
Already they put it up.
I didn't put this up.
Oh yeah, I put it on my Instagram stories.
But I didn't put it on YouTube.
Somebody put it on YouTube here.
So what Forrest was showing me was how they can pause it in slow-mo and back it up and then change angles and that all the fighters sparring sessions are filmed.
They're filmed from an overhead, they're filmed from the sides, and there's cameras all around the octagon.
I mean, it's just what a facility, man.
jeff novitzky
Yeah, I mean, I really think, and we talked about this, this is bringing this sport to a whole new level.
joe rogan
Yeah.
Well, Francis is going to be your first test tube sort of child.
jeff novitzky
Yeah, you know, you talked about, wouldn't it be nice to have two opponents working side by side?
The PI has that capability.
I mean, as you saw, it's set up specifically so you have certain things downstairs and certain things upstairs.
joe rogan
So you'd have to schedule.
jeff novitzky
So Stipe says, hey man, I want to come out and use this.
It is open to Stipe.
We could schedule it so Stipe's downstairs doing a strength and conditioning while Francis is upstairs.
It's a lot of what Forrest does.
Forrest could be the intermediary to make sure Francis goes out one door, Stipe comes in another, never run into themselves.
Well, those two guys are gentlemen.
They are.
They're both, yeah.
joe rogan
But if I was Stipe, I would not want to be doing strength and conditioning and then in between sets, just like have your ear and you hear...
And Francis is hitting the heavy bag and scaring everybody.
jeff novitzky
You tried that punch machine?
joe rogan
Yeah, he's got the world record punch on that.
What it is for folks, it's a pad, it's adjustable, it moves up and down.
And you punch it and not only did he break the world record, he broke it by several thousand pounds per square inch.
jeff novitzky
Yeah, I think his reading, and I don't know what the reading is, was 129,000-something.
joe rogan
Yeah, he's terrifying.
jeff novitzky
There it is.
You hit it a couple times, man.
I thought you were hitting pretty hard.
What did you register, like a 35,000 or a 40,000?
joe rogan
I got 46 was my hardest one until I hurt my hand.
You've got to put gloves on to do that, too.
I would imagine that being wrapped up...
And that's an argument that I've had many times when it comes to MMA in general.
I like how you can angle it so you can throw an uppercut as well.
That's an argument that I've had for MMA in general.
I think it's weird that we are allowed to elbow with no pad, knee with no pad, kick with no pad on the shin, but the knuckles are protected.
And I think that it really...
Probably allows people to deliver more damage with the knuckles padded.
I don't think padded knuckles helps your opponent as much as it helps you.
And especially wrist protection.
Like when I was trying to punch that thing with just my bare hands...
Which is stupid, especially when you haven't warmed up, right?
But you realize your wrist moves around.
You slam into that thing, and if you're hitting it hard, your wrist moves around.
That's the case when you're punching a person, too.
You have to be much more precise with where you're targeting and what you're hitting.
You can't hit foreheads and elbows.
You'll break your hand very easily.
It seems barbaric to people to fight bare knuckle.
Which to me is kind of crazy because you're kicking, like you're shinning people in the head.
Like I don't understand, like we have this weird sort of childish view of like what should and shouldn't be legal.
Elbows are some of the hardest, I mean you can just do that with an elbow and it doesn't hurt at all.
You know, your knees, your shins, those guys that spar Muay Thai for years and years, their shins develop calcification all over the top where they can kick baseball bats.
jeff novitzky
Trees.
joe rogan
Yeah.
There's a great one of Bukow kicking a banana tree.
And he's one of the greatest TIE fighters of all time.
But he's chopping at this banana tree and cuts it in half.
And you're like, Jesus.
Like, how is it okay that that guy can kick someone in the face with that, but you have to have pads?
Here he is right here.
Look, give me some volume on this.
unidentified
This guy's breaking a fucking tree on his shins.
Yeah!
joe rogan
He's not doing that with his bare knuckles, I'll tell you that.
That's insane Fuck getting hit in the face with that But see the difference?
Like, that's hard bone.
It's no padding.
Why do you have to have padding on your knuckles but you don't have to have it on your shins and your knees and your elbows?
That seems to me to be a silly way of approaching this.
jeff novitzky
Either we pat up everything.
joe rogan
I mean, maybe we could pat up everything, but then people get mad.
Like, we're pussifying the sport.
I think you go the other way.
I think you don't pat up anything.
I think you pat up your dick, and that's it.
That's what I think.
Pat up your teeth, pat up your dick, let it rip.
I really think they should fight bare knuckle.
I just don't think it makes any sense whatsoever.
Especially considering the fact that eye pokes are one of the major considerations, right?
You're not going to mitigate that with those gloves.
Unless they develop some sort of a new design where the gloves are much more curled in.
The eye pokes are always going to be an issue.
It would be the exact same issue if you had bare knuckle.
jeff novitzky
Well, yeah.
I mean, now you can take away with the new unified rules, which, ironically enough, aren't unified.
So we go from commission to commission, and, you know, a fighter...
We have to inform them, fight week, hey, what are the rules here?
That's so unfair to these fighters that are training and developing that instinct to some of these rules.
But anyway, the new unified rules, which aren't unified, anybody who's extending the fingers, if the referee has to warn them first, but if they continue to do that, a point can be taken away.
joe rogan
I think they should take a point every time a guy gets poked in the eye.
My thought process is, even if it's unintentional, the damage has been done.
And if you can see it on the replay, legitimate eye poke, and you see the guy wincing, which we've seen many, many times, that guy's compromised.
And I think that it's only fair that a point be taken away, even if it was unintentional.
jeff novitzky
It's like kicking or kneeing a down fighter, too.
You have to show intent to take a point away.
How is the referee going to get in the head of a fighter to say whether or not that was intentional or not?
It should almost be, I think, that if it's done, a point's taken away.
Remove the intent from it.
Because the damage is already done at that point.
joe rogan
Yeah, it doesn't matter whether or not it's intentional.
I mean, we're not putting the blame on the fighter.
It just happened.
It's one of the unfortunate things.
But the fighter that got hit is the one who suffers the consequences of it.
There's no way it should be an even exchange.
Like, oh, I'm sorry, I accidentally need your eye socket in.
You know, no point taken, and now you can't go on.
That, to me, sounds...
I think there's room to alter the rules.
And I mean, I'm beating a dead horse with my bare knuckle thing, because I've been talking about that for years.
Because I just think people have a greatly exaggerated perception of the effectiveness of punching people in the face.
And I think that greatly exaggerated perception is due to the fact that they wrap their hands, you wrap up your wrists, and your wrist...
And your hand becomes a cast where it's not bending at all.
I mean, you get deep in there with athletic tape and gauze and they cover the knuckles and everything gets padded.
And you could just fucking blast something with that.
But when you just have just your hands, it feels very delicate.
I always tell people you should punch the bag, occasionally at least, bare knuckle.
Just go and punch the bag.
unidentified
And you realize you can't really hit it nearly as hard.
jeff novitzky
That's interesting.
joe rogan
I just think that we have, like, you can't tape the shit out of your ankles, right?
I mean, we've stopped fighters from walking into the octagon with fully tie-taped up ankles, you know?
jeff novitzky
Yeah, well, some commissions allow light tape and then a neoprene sleeve over it.
Others say no, nothing.
joe rogan
Yeah, again, the uniformity is...
jeff novitzky
Again.
You know, I want to talk about uniformity, kind of bringing it back to the anti-doping world.
This is a big point of contention I have with athletic commissions.
Really, really frustrated, and that's the marijuana rules.
joe rogan
You're talking my language.
jeff novitzky
The UFC, I thought so.
The UFC follows the WADA rules, World Anti-Doping Agency, kind of sets the world standard.
They have scientists that study these drugs and determine, A, is something performance-enhancing, B, is it a health and safety issue?
And over the last couple years, they raised the marijuana threshold, used to be 15 nanograms per milliliter, now must exceed 150 nanograms per milliliter.
Which, everybody metabolizes differently, but, you know, from scientists that I've talked about, the ingestion of marijuana, THC, the psychoactive ingredient, has to be pretty damn close to that collection in order to exceed 150 nanograms per milliliter.
joe rogan
Which means you literally almost have to be high the day of.
jeff novitzky
Pretty much.
joe rogan
So if an athlete just takes a day or two off, they're most likely cleaned.
jeff novitzky
I suggest longer than that, just because you never know how different people metabolize things differently as you're cutting weight, whether you're releasing some from your fat cells.
I don't know.
I would suggest several weeks, but...
The reality is it could be a lot closer than that.
We're running into several athletic commissions, Texas being one, New York being another.
We had probably the most extreme one last month in Michigan that have lower thresholds.
Texas and New York have 35 or 50. Michigan, where we just came from, has a no tolerance policy for marijuana.
So any measurable amount of THC would cause a positive test.
And we lobbied them hard in anticipation of our event there saying, do you realize what this means?
I mean, a fighter could walk through a cloud of secondhand smoke.
You know, on the way to weigh in or a fight, and it's going to show up a measurable amount, and you're going to, that fighter could win a championship on that, and then you're going to take that championship away and overturn the win.
We had in Texas a couple wins overturned for thresholds, which I think were a little bit, I think 35, it's either 35 or 50 was there, but they were slightly over that, well under the, you know, established world standard.
And, man, I think these athletic commissions got to take a serious look at, you know, bringing those into uniformity.
You have, you know, in the U.S., you have certain states now where it's legal medically and recreationally, but, you know, arguably federally still illegal.
But you have some countries where it's completely legal, and you have doctors prescribing this for, you know, pain control or stress or anxiety.
And, you know, A commission like Michigan, one of those fighters from one of those countries that is completely legally doing it under the care of a doctor, and in lieu of doing a synthetic drug like an opioid or a Xanax or something like that, sense would tell you it's much healthier and safer to do that.
You know, you're setting up this barrier that, you know, could negatively affect a fighter's career if they have any discernible amount in their system.
And, you know, not only from the unified rules, but from an anti-doping marijuana's perspective to these commissions have got to come together and, you know, realize what the white thing to do is and stop, you know, in a lot of instances, stop governing or policing just because you Yeah.
We ran into that with the whole Courtney Casey thing in Texas.
I don't know if you're familiar with that.
joe rogan
Yeah, just explain what happened.
jeff novitzky
So, Courtney fought in Texas, had a great win against Jessica Aguilar.
I think it was probably the defining moment of her career.
She looked really, really good.
A couple weeks later, I was actually at our event in Stockholm, Sweden.
I mean, it was vividly on a Friday night.
I get a call from her, and I can't even understand what she's saying.
She's just crying uncontrollably, saying, Jeff, you know, what is going on?
I didn't even understand what had happened.
I said, slow down.
What happened?
She said, there's stuff on the internet about me testing positive.
I've never even thought about using a prohibited substance.
I'm super careful about what I use.
So I said, okay, let me check into it.
And so I called a guy on the Texas Commission.
I said, hey, what's going on, you know, with this Courtney Casey thing?
And he tells me, yeah, she tested positive.
We just announced it.
And I said, for what?
She said, oh, her TE ratio was elevated.
It was over a four to one.
And, you know, knowing what that measurement means, I said...
joe rogan
Could you explain what it means?
jeff novitzky
Yeah, so TET is testosterone, E is epitestosterone.
And every human being, male and female, have, on average, a one-to-one ratio naturally occurring in them.
And if you take anabolic steroids, it can have a tendency to raise that ratio, where the T becomes higher than the E. However, what anti-doping has found out and evolved into the last few years, that especially mildly elevated ratios, sometimes there are natural reasons for that happening.
Especially in females, especially females on birth control, which is, you know, a legal medication.
And so what you do now in anti-doping, when you have an elevated TE ratio, you go to a backup test.
And that backup test is called an isotope ratio mass spectrometry or ERM's test.
And that reads the carbon atom in the testosterone in a sample to determine whether or not it's plant-based, which would mean a synthetic, or it's naturally occurring.
joe rogan
Because testosterone is synthesized through wild yams, right?
So that's how they find out it's plant-based?
jeff novitzky
That's correct.
So Texas tells me, hey, her ratio was a little bit higher than a 4 to 1. That means she's positive.
And they tell me, we're just following your guy's rules.
And I tell the guy, that's not our rules.
I go, you just announced a positive test for this girl.
And hey, you know, maybe she did do something.
I don't know.
But you're supposed to run the backup test for this.
And it was basically told me, well, it was a Friday as well.
Our office is closed Monday.
We'll get back to you on Tuesday.
And really thereafter, it was radio silence.
So we were working with Courtney, worked with USADA closely, and USADA stepped in and said, absolutely, that is wrong.
We're going to go back and look at her biological profile, and we'll share that with Texas.
We'll take a look at these TE readings over the time of the samples that she submitted.
Sure enough, most of the samples were mildly elevated, and sure enough, USADA did the right thing, and they went and did that backup testing, and every time they did it, she was negative.
So they reached out to Texas, said, hey, we'll share this information with you, and in our historical records, this girl does have a naturally occurring, mildly elevated TE ratio.
Then went through a several-week process of figuring out, hey, is there some of that sample remaining?
Because if there is Texas, you have an obligation to go ahead and do this backup testing on it.
Took them a number of weeks where poor Courtney was in limbo.
And finally, Dana put them on blast, basically said, Texas Commission, you know, get your shit together.
We're not coming back there.
And we got a hold of that remaining sample, her B sample, had it tested at a WADA laboratory and was negative on the IRMS. How crazy is it that putting someone on blast works?
joe rogan
That's just no it's it's an ego thing like you people are bitching at you You're gonna succumb to that but yeah sometimes that's what it takes to get someone to do the right thing It does so so this poor girl is living with the fact that she's labeled as a cheater for two to three months talked about It's one of those things like once someone says you're a steroid cheater Probably always.
jeff novitzky
She lives on Maui, so small community.
She talked about going to the store and people pointing at her and talking bad about her.
She's a coach in a gym there, coaches kids, about parents not wanting her to coach their kids when this was in limbo.
joe rogan
And how many of those people heard that she was exonerated?
jeff novitzky
Headlines on page one, retraction on the back page, right?
Nobody pays attention to that shit.
And, you know, her performance since she fought in Detroit, right?
joe rogan
Yes.
jeff novitzky
Was not a great performance for her, and I can't help but wonder if that had affected her, you know, over those last couple months.
joe rogan
I think that was just stylistic.
You know, I just think the way she matched up with Felice Herrick was just, those two bulldogs were just clashing heads with each other.
They just couldn't get anything done.
jeff novitzky
Could be.
I mean, but that's, again, going back to the mental game, a tremendous amount of stress to carry with yourself through, you know, these last six or so months.
joe rogan
Well, I hope she gets past that because she's a lot of fun.
She is.
jeff novitzky
I like her a lot.
And I got to tell you, man, it's one of the most satisfying things.
Again, going back to the golden snitch thing, really my role here is an advocate for Someone who looks out for athletes in situations like that.
There's been other things that we do.
When we put this program together, the USADA program, it's unprecedented.
There's no other professional sport that has the comprehensiveness of the program.
There's also no other professional sport that's quite put together like the UFC is.
In terms of you have individual athletes that are competing against each other.
It's not a team sport where if one person tests positive, you have another person to step on in.
So a lot of what I've done over those first, you know, couple years is take a look at, you know, hey, we took what we think was a pretty good shot at the rules to begin with, but look and see how those rules played themselves out as time went on.
And after about a year and a half, there were a couple instances where I saw, hey, this isn't quite fair to an athlete.
We need to change that.
We did.
So after a year and a half, there was a couple rules that we changed.
The first one, there's kind of a funny story behind this, too, was, I don't know if you remember when Nate fought Connor, I think the second time, He goes to the press conference after and takes out a vape pen.
Do you remember that?
And someone asked him what he was doing, and he said he was CBD. And at the time, the rule was the in-competition period where CBD was prohibited lasted until four hours after the conclusion of the fight, and he was clearly within that time period.
So USADA contacted me and said, hey, technically Nate was in violation of this.
And I said, hey, look, this was not the intent of the rule.
They never indicated that they were going to sanction him, but I made it clear.
joe rogan
Let's explain CBD for anybody that might not know what we're talking about.
jeff novitzky
Sure.
So CBD is part of the, you know, the marijuana plant, but it's not psychoactive part of it.
I know a lot of our fighters anecdotally use it for anti-inflammatory purposes.
I think, I mean, have you ever used it?
joe rogan
Yes.
unidentified
What other benefits is Anxiety.
joe rogan
It's great for people that are under stress.
It actually has a great response for that.
I know a lot of people that use it just for anxiety.
But anti-inflammation is a big one.
That's the big one people use it for.
People with arthritis love it.
jeff novitzky
Yeah, again, comparing to, you know, a natural plant-derived product versus a synthetic, you know, non-steroidal anti-inflammatory, Advils, Tylenols can be toxic on you.
Probably common sense would, you know, in addition to science, would say that CBD is maybe a little bit healthier for you.
Nevertheless, it was prohibited in competition.
joe rogan
Is it still?
jeff novitzky
No.
So that was actually a rule change.
The WADA prohibited list, which we followed, took it completely off the prohibited list starting in 2018. So that's great.
joe rogan
So all these athletes can just take CBD the entire time they're training.
Obviously, there's no performance benefit.
There's no psychoactive effect.
It just reduces inflammation, and it does it in a natural way.
Way healthier.
jeff novitzky
And it was the case before.
They could do it in training.
It was only prohibited in competition.
So weigh-in day and fight day.
Now it's completely been taken off the list and it's okay to use it anytime.
joe rogan
That's fantastic.
That's fantastic.
jeff novitzky
So it was good.
But we identified a problem with the rules in that when Nate finished that fight with Connor, USADA came to the post-fight medical tent and said, Nate, we need to make a collection from you.
And I don't know whether it was blood or urine, but they got a sample from him.
He then went to the press conference after and took the CBD. What I said is, look, you can't punish him.
You have the sample that shows what was in his system.
Yes, CBD was prohibited in competition, but you have a sample to show whether or not he was using it.
It's clear that he was using it after the fight.
We just put those extra four hours in there.
unidentified
Why?
jeff novitzky
With the thought of if a fighter finishes a fight and somehow USADA is not able to get to him, say gets in the ambulance right away, goes to the hospital, you increase that window just in case they can't get them.
Come to find out as we started putting this program together, USADA can always get to that fighter after.
If they're transported, they can hop in.
It wasn't an issue where we needed those extra four months.
So we changed that rule.
And now, basically, the rule is the in-competition period ends with a collection immediately after the fight, or USADA has a reasonable amount of time after the fight.
So the funny thing is, after we change this rule, Nate and Nick Diaz come to a fight and they're sitting, call it the Zufa section, you know, kind of Dana's section right there behind Dana's table.
So I go over to Nick and Nate.
I say, hey, Nate, man, hey, we changed that rule, you know, the whole CBD thing.
And actually, we kind of refer to it as the Nate Diaz rule.
And When the Diaz brothers are out of fight, I mean, it's pandemonium and chaos.
Everybody's yelling their name.
And I literally, I'm like, I didn't even register with them.
He didn't look at me.
He was looking somewhere else.
So about a month later, Nate, I see him.
I think it was in Vegas.
I'm in the kind of walkout tunnel.
And here comes Nate.
So he sees me, comes over me, gives me kind of the bro hug.
What's up?
He's with Yancey Medeiros.
And so Yancey and I start talking.
And Yancey, beyond being just an unbelievably entertaining fighter, is one of the best dudes on the roster.
Great guy.
So I'm talking to Yancey.
All of a sudden Nate goes, Hey Jeff, man, tell Yancey about my USADA rule.
I got a USADA rule named after me, dawg.
And so I thought, man, you're doing something right when Nate Diaz is excited about a change in a USADA rule, right?
joe rogan
Yeah, that is a very good rule.
I'm really excited about that.
What's the story with Nick?
He can't fight?
Does he still have some sort of a fine that he has to pay?
jeff novitzky
Well, Nick was our first fighter that ran into the whereabouts issue.
So he got three whereabouts failures in a rolling 12 months.
So he's currently going through that process.
It's a tough one because I don't...
joe rogan
Does he want to fight?
jeff novitzky
I think he does.
I think he does.
I mean, I've sat down with him over the last couple months and talking about trying to resolve this whereabouts issue.
I mean, the unfortunate thing there is, look, the whereabouts failure sanctions are meant to catch people that are cheating and trying to avoid testing.
And I just think Nick's lifestyle led to those three kind of whereabouts, not that he was trying to avoid testing.
joe rogan
Which is Nick being Nick.
jeff novitzky
Yeah, we're trying to work through that.
He put...
He trusted certain individuals to do his whereabouts for him, I think is what happened over time, and those individuals would come in and out of his life, and it's kind of unbeknownst to him that he was missing a lot of these things.
Nevertheless, again, there's strict liability here, and he's currently under sanction, but we're hoping to resolve that pretty quick.
joe rogan
Now, last time you were on, you talked about this new potential testosterone that was derived from animals and that there might be a way that people could take this stuff and go undetected.
jeff novitzky
Yeah, I mean, I haven't heard much about that since then.
joe rogan
Was it just a theoretical thing?
jeff novitzky
No, it's out there.
It's real.
But, you know, again, some of the things to combat that are the biological passport program where you're looking over time at somebody's TE ratio.
And even though that, you know, won't trigger a positive on the isotope ratio mass spectrometry, if you see wild variances in TE ratios over time, that could potentially trigger...
A biological passport violation.
joe rogan
Sorry, would there be a way to mitigate that biological passport thing by making a specific time that you inject it every day and doing it on a regular basis?
I know it was one of the ways that some fighters have gotten caught is that they knew they were going to be in Vegas or something for a long period of time, so they maybe would take it twice a week, so they doubled their dose and took it in one shot, and then they got hit with a random.
And then it showed that they had this massive testosterone spike.
jeff novitzky
Yeah, it's a potential.
I mean, you know, someone who has the resources and sophisticated and somebody has someone who's educated in chemistry, it's definitely a cat and mouse game, anti-doping.
And, you know, Fogle talked about that when he was on here.
I mean, the premise of Icarus initially was, right, he was going to show that anti-doping doesn't work.
And it was actually something I was, I watched your podcast with him and watched the movie as well.
And initially I was a little bit turned off on that premise because he gave, he gave the examples of Armstrong, Marion Jones, he said, look, anti-doping just doesn't work and I'm going to go out and prove that.
joe rogan
Well, that doesn't make any sense if both those people got busted.
unidentified
Right.
jeff novitzky
That's the reality.
But look how they did.
They got busted through the investigative element of anti-doping.
And that's what something that was learned and came out of, I think, the investigations I was involved in.
And all, you know, USADA does this, WADA does this.
The drug testing is not enough.
You know, drug testing is a necessity.
You need to have that, but you also need to have a strong investigative element.
You have to liaison and USADA does this with law enforcement throughout the world so that if you can't catch somebody because they're sophisticated in the techniques they're using, you know, maybe you catch them through, you know, informants or other investigative resources.
joe rogan
Pressure.
jeff novitzky
Exactly.
joe rogan
Now, that documentary blew my mind.
jeff novitzky
It was incredible.
joe rogan
For people who haven't seen it, it's on Netflix.
It's called Icarus.
It's by Brian Fogel.
And the documentary, the premise was he was a guy who was a cyclist and decided to compete in a race, first clean, and then come back and do it again under the assistance of a guy who is an expert in anti-doping that showed him, like, what's the stuff that you should take?
jeff novitzky
Right.
joe rogan
Along the line, he makes friends with this guy, Gregory...
How do you say his last name?
jeff novitzky
Redchenkov?
joe rogan
Something like that.
Yeah.
And during this time period, it's discovered that the entire Soviet Olympic team is on steroids and that they cheated during the games at Sochi.
And he explains how they did it, and then the investigation comes down, and the guy has to flee Russia, and then he comes to America, he goes under protective custody, and Brian Fogle just...
You talk about like just stepping in shit.
jeff novitzky
Holy smokes.
Did he come across something?
He did an awesome job of telling the story and this Gregory guy making him kind of the sympathetic character, yet he was the kind of the evil villain that was doing all this over in Russia.
It was just an incredible movie.
The one thing that he didn't cover too much in the movie, I was a little bit disappointed is who really the true heroes were of that whole thing.
So there was a husband and wife couple, Vitaly and Yulia Stepnova.
And Yulia was an 800-meter runner for Russia.
And Vitaly actually worked for Rosada, the Russian anti-doping organization, as a drug collecting officer.
And they were the ones, basically, that caused this German documentary to come out exposing what Gregory was doing.
And then at that point in time, the heat came on Gregory because this information was out there and he was either forced to stay there and likely be arrested and put the blame on or flee to the US. It was dealt with very briefly in that movie, but those two, I think, the true heroes because you know they just did this because it was the right thing to do um gregory did it you know obviously with a lot of self-preservation in mind and that he had one of two choices
uh either take off and come clean or stay there and face the consequences but nevertheless man fogel did i thought an awesome job in that movie it's just an incredible incredible And it's really tough, I'm sure, for Olympic athletes to say, God, man, this is what we're up against when you're talking about state-sponsored doping and the KGB being involved.
There's almost a sense of hopelessness out there that, you know, how am I ever know that as a clean athlete, my rights are going to be protected?
But again, going back to what we're doing with the UFC, the beauty of what we're doing is you never see that because you have an independent authority, USADA, who's operating and administering our program.
So unlike the Russian government, where they have interests of Russian athletes doing well and winning gold medals, USADA could, in a sense, give a crap about who's being caught and who isn't.
joe rogan
So one of the things that came up in the film that was really disturbing was the collusion between WADA and the IOC and that they really it was in their best interest to not sanction Russia.
jeff novitzky
Yeah, you have people sitting, you still do, on the WADA board and on the IOC board.
So there's a conflict of interest.
WADA is going to come in and say, hey...
This was clearly state-sponsored doping.
We're going to exclude Russia from the Olympics for the next however many years.
Well, that's a hit to the IOC because IOC is getting money from these television networks putting on the games in Seoul or in Tokyo coming up.
So, you know, a conflict of interest there.
USADA is a non-profit organization.
So the UFC, yes, the UFC does pay them to administer our program, but it's not lining the pockets of anybody.
Their CEO is not making more money because the UFC is here.
They maybe have a few more personnel to administer the program, but, you know, if we go away, USADA is still in existence.
They're still doing Olympic testing and, you know, nobody's pocketbooks are hurting.
joe rogan
Yeah, that independence, I think, is critical.
And that's something that you brought up earlier.
I think that's so awesome.
And, you know, what a massive credit to the UFC that they decided to do it this way and not do it in-house.
Not just take on your protocols.
jeff novitzky
It takes a lot of courage to do that.
joe rogan
And it takes a real commitment to try to clean up the sport.
One of the things that was really weird was, like, they banned some players.
Some teams from Russia, like not all the sports, but the sports they banned were like, nobody gives a fuck about what the sports were.
jeff novitzky
Yeah, well, I think in Rio...
joe rogan
Did you see if you could find out what they banned?
They were gonna ban the entire team, but the outrage from that was just so strong, and then they realized the economic impact of that would be literally in the billions of dollars.
unidentified
Yeah.
jeff novitzky
I think they banned the track and field team from Rio games, which is pretty significant, track and field being a pretty big Olympic sport.
joe rogan
There was a new...
Here, Russia banned from Winter Olympics, but clean athletes can compete.
So this is new, right?
Russia athletes...
Make that a little bigger for my fucking shitty eyes.
Russia has been banned from the 2018 Winter Olympics in South Korea over the country's systematic manipulation of anti-doping rules.
However, Russian athletes who can prove that they are clean will be invited, in quotes, to compete in...
Say that.
Pyeongchang.
Look at Jamie.
unidentified
It was...
joe rogan
Degree in Korean.
The International Olympic Committee said Tuesday.
So that's fascinating.
So they'll be literally competing under the Olympic flag, which is like, woof.
It's the most wide-ranging punishment ever meted out by the IOC on a participating nation, let alone a powerhouse of the Olympic movement.
jeff novitzky
Yeah, I mean, you're competing under the Olympic flag, but everybody's still going to know.
The commentators are still going to say the Russian athlete competing under the Olympic flag.
joe rogan
But that's bizarre, right?
I mean, is this unprecedented?
Someone competing under the Olympic flag?
jeff novitzky
I'm not sure whether it's happened before or not.
joe rogan
Man.
Has it?
unidentified
I'm pretty sure.
jamie vernon
I remember just random people.
They might not have had a country to perform, or their whole country might not have sent them, but they were going to have to qualify or something.
joe rogan
Okay.
Wow.
Crazy.
But there was also certain teams that were kicked out of, or certain gold medals that were rescinded.
But that was the other thing that I thought was really interesting about USADA's protocol, is that they freeze samples.
So just in case the testing improves in the future...
jeff novitzky
Yeah, huge deterrent.
Again, there's no denying it's a cat-and-mouse game going on out there, but a deterrent is that it's not all of them, but certain samples can be frozen up to 10 years, and as new tests come online, like the long-term metabolite test that Gregory developed after five or six years, they may go back and retest those samples.
When we go out and educate our athletes, I tell them, look, maybe you're not in the UFC anymore, but your legacy is around forever, and that's a smear to your legacy forever.
It's all about creating that.
My job...
I work for the UFC. My job is not, hey, let's see how many athletes we can catch.
My job is to try to get out there, educate, develop relationships, and create that deterrent, saying, look, you don't want to do this.
It's going to catch you eventually if you're going to do something.
I'll give you every resource and bit of knowledge I have to make sure you're successful under the program.
But success, in my eyes, is...
Very few positive tests.
I don't equate the program with success because we've had 60 or so positives over time.
I'd love to see none and see more of those graphs showing those common markers of a doper come more into line.
unidentified
Right.
joe rogan
You're not in the position of a detective or a prosecutor anymore.
Your position is now an athlete liaison.
jeff novitzky
It is.
And it's a much different role, but it's a role I really enjoy.
joe rogan
It's probably a lot less stressful.
jeff novitzky
Definitely a lot less stressful.
And, you know, Dana says it all the time.
The importance level in the UFC and MMA is off the charts.
I still have a strong belief in ethics and sports and beliefs.
Sports are so good for kids and teaching them life lessons that transcend sports.
I have three daughters that played sports growing up.
A couple of them still do.
And I know when they get out into the real world and that work environment, there's nothing they can't handle because they've already handled it in sports.
They've run up against a coach who's an asshole.
They've run up against teammates that are selfish.
They've had...
Great occurrences when they've worked well as a team.
All of that is going to come into play to help them in their lives.
And when you introduce something and something is so pure and good that's breaking the rules that short-term, mostly long-term, is not healthy for you.
Sports is about to be healthy for you.
And at some level, especially the way these performance enhancing drugs are used, they're not really being used in a healthy environment.
joe rogan
Healthy manner and So yeah, but I feel I feel very strongly and very positive about what we're doing in the role that I'm playing here Well, it's interesting that the UFC unlike a lot of sports the the history is pretty transparent and the history of doping is also pretty transparent like everybody's really aware of What the Wild West days were like?
I mean, it's every people talk about they laugh about it It's it's sort of an it's not a secret at all in particular as we were saying about pride but You know, I think that ultimately what sports should be about, it should be about effort, skill, determination, focus, discipline.
And those are the lessons that you can pass on.
Not who has the best pharmacist, not who has the best team of scientists that can hide the results better.
And that's one of the more disturbing things about Icarus or any of these other things that have shown that You know, there's systematic anti-doping or doping or state-sponsored doping.
It's just, it distorts the whole thing, like what a victory is or why.
You've got some athletes that probably would have won anyway.
If everybody was clean, they might have been the best athlete anyway, and they could have won.
jeff novitzky
Floyd Landis told me that all the time about Lance.
He said, that dude was the baddest-ass bicycle rider ever and take away all the drugs that were taken in the sport.
He would have been the best writer ever.
He had something going on there, but the reality was everybody was using something.
joe rogan
That's a fucked up sport.
jeff novitzky
I think I talked about this last time, but I really, you know, people are surprised to hear this, but I had a lot of compassion and understanding for a lot of these dopers after they told me their stories.
I mean, You're a young kid, a vulnerable kid that wasn't really worldly, that all your teenage life you aspire to go over to Europe and get on a bike and compete in these awesome races, and all of a sudden you're over there, dropped off, and a coach sits you in a room and says, You want to stay here, kid?
Here's the program that we're on.
If I heard one, I heard a dozen of those stories.
Grown men crying, retelling those stories.
I feel good about changing the culture in this sport.
joe rogan
Radically.
Yeah, I mean, I would love to have a podcast with you and Lance sit down together and discuss this now that the dust has kind of settled and, you know, he's been pretty open about it and transparent about the whole process himself.
jeff novitzky
Yeah, I mean, I think the difference that he has with everybody else is, you know, again, this is back to Fogle's contention that they didn't catch Lance.
As you look back at his history, and they did actually.
In 99, I think he had a corticosteroid positive.
In 2001, I think he had a test that showed high likelihood of EPO use that wasn't followed on.
But what he did is he became very powerful in the sport, and the International Cycling Union was corrupt and basically used that power and wielded it, and they covered up a lot of those tests.
Crazy.
joe rogan
Yeah, it is crazy.
And the crazy thing about combat sports is that we're not just talking about crossing a finish line quicker.
We're talking about the ability to deliver more damage on your opponent.
And that's why it's so critical that people fight clean.
jeff novitzky
Whole new level.
joe rogan
It's a completely different thing.
There's just really no comparison.
Now, let's get into, we briefly touched on weight cutting, but I know that the UFC has recognized that there's a real issue, and what steps have we taken to try to mitigate the problems that are caused by weight cutting?
jeff novitzky
Yeah, it's interesting.
And another one of the reasons why I love the Performance Institute and the staff that we have there, and that before them, it really stemmed from the USADA program, where under the WADA code, you ban the use of IVs.
And so, because I was kind of the point person, obviously.
joe rogan
Explain why IVs are problematic.
jeff novitzky
Yeah, it goes back to the cyclists.
They were using IVs to basically flush their system of drugs to manipulate their biological passport.
So if they're blood doping or using EPO, it would have a tendency to lower those and normalize those biological passport levels.
And so WADA learned that through some of the investigations that were conducted and determined that IV use in excess of 50 milliliters every six hours would be prohibited.
So when we announced that we were adopting the water prohibited list and prohibited methods, there was some blowback within the UFC community saying, hey, these things are used regularly because fighters are pushing themselves to the edge to make weight.
And do you understand what you're doing here?
You're going to put fighters in unsafe positions where they're going to get in and not be rehydrated.
So we took a look at that and spoke with USAID and said, hey, you know, maybe we should, you know, slowly roll out the IV ban.
So we actually delayed that by three months.
The program went into effect July 1st and we instituted the IV ban October 1st.
So we had three months of getting fighters prepared for it, educating them why that they were banned.
Nevertheless, I mean, Real quickly, the whole weight cutting issue came kind of into my plate.
And while I wasn't an expert in it, I had to get out and talk to a lot of fighters, camps, coaches about IVs and give them alternatives to rehydrating the right way.
I, again, being an expert myself, I reached out to what I found were experts in the world.
A certain guy by the name of Dr. Robert Kenefik, who is a PhD exercise physiologist, works at the U.S. Army Research Institute of Environmental Medicine, studies environmental effects on soldiers, his expertise being dehydration.
So soldiers in the Middle East that are marching for hours, days upon a time, run out of water, How do we get these soldiers back rehydrated and back into the fight?
And thought, hey, this is the type of expert that we need to talk to.
Extreme dehydration, not some kid that has diarrhea and is mildly dehydrated with some Pedialyte.
So we brought him in, had him actually the week of UFC 200. He was in town, got a chance to talk to a lot of the fighters coming in and analyze the messes they were using.
He recommended to us, hey, here's the maximum amount of weight fighters that you should recommend.
Fighters are losing that fight week.
And that's how we came up with our weight guideline of 8%.
So we recommend when those fighters check in Tuesday, For a Saturday fight, they're within 8% of their goal weight, usually on Friday.
Not a requirement, a recommendation, but we put that out there and educated heavily on that.
Since then, you talked I think last week about Andy Foster, the Executive Director of California, who's really taken the lead in terms of commissions on combating dangerous weight-cutting.
He worked with us pretty closely on developing his 10-point weight cutting plan or plan to combat serious weight cutting.
Includes his commission making calls to fighters on the card 30 days out, 10 days out, making them a little bit more accountable.
Farther out than fight week.
He's also got a provision where fight night, he takes the fighter's weight, weighs them, and their recommendation is you only put on 10% of your weight back on, plus a pound.
If they're over that, California can recommend the fighter move up a weight class.
So really, yeah, just a lot of education, recommendations.
And I hear a lot of people talk about, and I'm curious for your thoughts on this, Hey, we can stop this instantaneously.
Just put rules out there.
If you lose this much weight or put this much weight back on, you're suspended for 6 months, 12 months, whatever.
We're just not going to let you fight.
My concern there is when you have absolute rules, Fighters gonna do everything possible to make weight.
Say you had a rule that if you miss weight, you can't fight again for 12 months, you have to move up a weight class.
Fighters gonna kill themselves to make weight.
My fear would be that you put an absolute rule out there and someone get hurts because of the rule that you put in place.
Which is, hey, you know, I think it's a measured approach.
You have to continually reevaluate it.
But I think right now, the rules that are out there between our recommendations, California's rules are more guideline recommendations.
And then that, in conjunction with what we're doing at the Performance Institute, where, I mean, you saw last week, there is no excuse.
If you have issues making weight or you're not sure where your weight class is at, you have every resource available, the best in the world to you, to come in and find that out, to be given a plan on how to safely make weight.
So, you know, it's a multi-million dollar investment that the UFC has put, I think, toward that problem.
And, you know, hey, maybe two, three years from now we say, Hey, that was with good intentions, but not enough.
We need to do more.
But I think right now, that's our strategy on the issue.
joe rogan
Well, I think a couple things would have to happen to really stop weight cutting.
One thing, you're going to have to blow up these weight classes.
Because there's going to be champions in these weight classes that really won't be in that weight class anymore.
If you cut...
All the real heavy-duty weight cutting out of the picture.
I think what 1FC is trying to do is they're doing hydration tests, and they do a series of them.
I believe they do three leading up to the fight, which really, was it Benavidez was telling me this?
Someone was telling me this, that they've essentially made it almost impossible for you to cut weight.
jeff novitzky
So are they doing hydration tests on weigh-in?
At the weigh-in?
joe rogan
They're doing hydration tests three different times.
unidentified
Okay.
joe rogan
Three different times leading up to the fight.
I don't know the exact protocol, but what they've done is essentially made it so that you can't be dehydrated.
Like, you can't, when you weigh in, you have to weigh in at a, you know, like, if you're fighting at 170, but, you know, you get on the scale and you're fucking dying.
jeff novitzky
Yeah.
joe rogan
Like, they're like, no, you're not really 170. And that's really where it should be.
This idea that the best way to fight is to cheat and to drain all yourself of fluids and then pretend that you're 160 pounds and then get back on the scale, you know, 15 hours later at 185, that's fucking crazy.
That doesn't make any sense.
You're not really a 160 pound fighter.
You're a 185 pound fighter who almost died.
jeff novitzky
Yeah, it's interesting.
You know, I talk with Forrest a lot about this because he went through it.
And again, why he's such, you know, a great asset to the company.
But he says, look, there's certain guys and girls that have genetic ability.
That carry, you know, that have good muscle mass usually, that just carry a ton of water, and it's not difficult, it's not dangerous for them to drop 10 or 15 pounds.
joe rogan
It's not, but it would be if they fought 15 pounds under.
See, if they're fighting at 170 pounds, they really weigh 185. And if they cut down to 170, they make that weight, and then fought right then.
Then it would be dangerous.
Their performance would be radically diminished.
So we're lying when those people get on the scale.
When they get on the scale and they flex and they say 170. Sure, you're 170 for about an hour.
And then you're going to go right back up to what you were before you dehydrated yourself.
This is madness to me.
This goes against what fighting is supposed to be.
What we talked about before, about discipline and focus and technique and training.
That's what competing is supposed to be about.
It's supposed to be about a fight.
We're two equally skillful individuals trying to figure out who's got the best strategy and who's got the best will and technique.
It's not supposed to be about who can do this legal cheating thing best.
Because that's what weight cutting is.
jeff novitzky
Well, you know, really the modern history of the UFC and the reason I think it's so successful is Lorenzo and Dana ran toward regulation, right?
joe rogan
Yes.
jeff novitzky
They said, hey, this is a no, you know, marketed as no rules, no hold bar event.
They ran toward rules.
And I actually had a discussion with Bob Bennett about this, the executive director of Nevada, last week.
And he's looking at what California's doing.
He says, look, we have physicals after the weigh-in.
So we do the weigh-ins now at the host hotel, so it's usually done in a ballroom.
The fighter gets up on the scale, makes weight, immediately goes behind the curtain and has their pre-fight physical.
joe rogan
Right, but do they have a hydration test?
jeff novitzky
They don't.
I know California does some hydration testing fight night, but what Bob told me is I have the most experienced ringside physicians in the world that have seen more combat sports events than everywhere.
I'm comfortable that these guys are evaluating, these medical professionals are evaluating these fighters in this scenario, and if they feel or see something's not safe for that fighter to compete the next night, that they'll call them off.
joe rogan
I think that's wonderful, but I think all that does is keep fighters from getting to the point of death.
I mean, getting to the point where they're sick and terrible.
They're definitely compromised.
When they're making the weight, they're not really at that weight.
What I would really love, in a perfect world, besides the bare knuckle thing, what I would really love is a weight class every 10 pounds.
I mean, there's just giant gaps.
The gap between 85 and 205 is 20 fucking pounds.
That's a lot of weight.
jeff novitzky
I hear that, but let me give you a scenario where it shows that alone ain't gonna work.
Female, new division for the UFC, 125, right?
Because we had a 115 to 135 pound gap.
What happened in our first championship fight?
So Jara Eubanks couldn't make weight.
So that in and of itself, just making a weight class, I don't think solves the problem.
joe rogan
Yeah, but she's also relatively inexperienced, young to the sport, and this is a brand new weight class that they really didn't have.
jeff novitzky
I'm not saying more weight classes wouldn't help, but they're not going to help by themselves.
It's got to be a multiple-prong attack.
joe rogan
I think the hydration test should be along with that.
The hydration test and weight classes every 10 pounds.
And then give the champion the benefit of the doubt.
Whoever is a champ in each division, whatever weight class, we find out what they really weigh and they have an opportunity to fight for the title in that weight class.
jeff novitzky
Yeah, I think we talked about it when you toured through the PI, but we have on a couple of occasions used that bioelectrical impedance machine to determine, is that the proper term?
joe rogan
I don't know.
jeff novitzky
But basically, you step on the scale and you hold on to these handles and it gives you some type of hydration reading.
We've done that a few times on check-in day.
weigh-in day.
We're not sure exactly what the numbers look like, but that's something that, you know, we're looking into.
Clint also does a lot of specific gravity testing fight week on fighters where, you know, it'll be a Tuesday or Wednesday.
And I think he showed you that, that chart.
He'll look at how much weight a fighter has to lose and then look at what their specific gravity reading is, how diluted or concentrated the urine is.
And, you know, if he sees someone with a bunch of weight to lose that is, you know, relatively dehydrated, specific gravity wise, then, you know, can alter their plans.
So yeah, I mean, we've got a lot of, a lot of that stuff going on.
I don't necessarily...
Disagree with you that more needs to be done, but right now our plan of attack is to use these resources, use the facility of the PI. You know, in an ideal world, I think rather than making these absolute rules, trying to educate our fighters, trying to show them.
I'll tell you one thing.
You can talk until you're blue in the face about things being bad, unhealthy for a fighter.
They're like, I'm bulletproof.
joe rogan
Not only that, they're fighters.
They're fighting.
That's bad for you anyway.
jeff novitzky
Right.
joe rogan
Like, oh, cutting weight's bad for me too?
Okay.
jeff novitzky
Where they start listening, and I think this is where the Performance Institute comes into play, when you start talking about the effect on your performance.
So if you tell them, hey, look, if you can come to your proper weight in a more measured approach and not lose a whole bunch and put that...
Look at the difference it's going to make on your performance, 24 to 30. Yeah.
Hours later.
Because you see this.
I mean, you see this occasionally when fighters go through, you know, tough weight cuts.
joe rogan
You see them gas after a round or two.
Look how good he's looked moving up to 170 pounds.
I mean, it's just phenomenal.
jeff novitzky
I also think, now it's interesting, there's, you know, on one side of it, the criticism will be, well, you're just encouraging even greater weight cuts and regains.
But I think this morning weigh-in thing that we've put together, I think has had a positive impact in a couple of areas.
joe rogan
Explain that for people who don't know what we're talking about.
jeff novitzky
Yeah, so actually, Andy Foster, again, California, before UFC 199, came to me and said, hey, we've been doing this morning weigh-in for a couple regional, local shows.
Would you guys be interested in it?
Were we do it at the host hotel?
We do it, you know, we'd open the scales from 9am to 11am, and the idea would be a fighter gets on weight in their hotel room upstairs, hops on the elevator, steps on the scale, they make weight, they can start eating and drinking again right away.
joe rogan
They don't have to wait until 4 p.m.
in the afternoon.
jeff novitzky
Exactly.
With the idea of, I think, one of the dangers of weight cutting and being dehydrated is the amount of time that you're at a loss of that water.
And in the past, when we'd have the weigh-ins at an arena, it would be the fighter would have to check in downstairs.
Say we had the weigh-ins at 4 o'clock in an arena.
The fighter would check in downstairs at maybe 2 p.m.
2.30, the bus would leave.
I remember in Rio, we were one time on a bus for an hour, hour and a half to the arena.
Everybody's depleted and dehydrated on the bus ride.
You step on a scale in a cold, environmentally unfriendly arena.
You then get back on the bus, drive another hour, hour and a half.
You're talking multiple hours where these fighters are in a depleted state.
So I think the morning weigh-in protects against that.
I think the other benefit we've seen out of it, and I think it's more of a long-term than a short-term benefit, is we've seen a lot more fighters missing weight since we went to the morning weigh-ins.
And I think that's a product of timing.
In the past, you had four or five in the afternoon, you had all day long to cut weight.
And you would see fighters at 10 or 11 say, I can't do any more.
And at 1 or 2 o'clock, they say, no, I can do a couple more pounds and just all day long.
Now, unless you're literally not sleeping the night before you fight, you have a shorter window in the morning to do that.
And I think a lot of those missed weights has helped identify those fighters that I'm probably in the wrong weight class.
If I can't make that weight of waking up, you know, 5 or 6 in the morning in a couple hours, then it's probably too much weight to lose.
And we've seen some fighters move up in weight class because of that.
joe rogan
We've also seen some fighters that have decided, hey, I've got to take this more professionally and hire a nutritionist like Khabib, Khabib Nurmagomedov, who made weight easily for his last fight.
And the fight before that obviously fell out of the fight because his body shut down and he had to go to the hospital to be rehydrated.
jeff novitzky
Yeah, I mean, again, I don't think it's a one-size-fits-all solution.
You have to be careful.
Hey, Khabib missed weight that last time, went to the hospital.
You know, a knee-jerk reaction would be, you can't fight this weight anymore.
Well, we saw this time, he just changed the way he did things.
He came in, he was on weight the night before.
He had a couple pounds to lose fight week.
unidentified
Yeah.
jeff novitzky
So it can be done, and again, that reverts back to the Performance Institute, I think.
There's no excuse now that if you're a new fighter, and you're not making a hell of a lot of money, and don't have the resources to hire, you know, George Lockhart, whoever.
you know have clint wattenberg who's an ivy league educated sports dietitian that can provide you all that remotely if you can't get to vegas he'll give you a full plan over you know over the phone over email um if you can get to vegas not only will clint plan things out for you but you have a kitchen and cooks and staff that'll provide you that meal throughout your whole fight camp that's you want to be there for free so amazing The place is incredible.
joe rogan
And we will have Clint and Duncan on the podcast explain all that.
What's in that little silver...
jeff novitzky
Yeah, so this is...
So one of the things that we want to do with this program, again, is, you know, first and foremost, it's to protect the UFC athlete, protect the rights to clean athletes.
But we also...
Want to influence other sports, influence anti-doping as a whole.
So USADA came to us earlier this year and said, we've got some new technology.
What do you guys think about using your program to be the first to kind of roll it out?
And so the answer was, well, is the science good?
Is it validated?
They said, yeah, it is.
I was actually at a conference mid-summer back in New York and sat on a panel with Major League Baseball PGA Tour and the UFC and a bunch of anti-doping scientists there and they were talking about this technology and the other leagues were asked, hey, you guys going to institute that?
And they're like, nah.
You know, I don't think enough's there.
And they went to me.
I'm like, absolutely.
If USADA science...
It tells me this works.
We want to be the first, especially if it's more convenient and more efficient for our program.
So what this is, is it's a leaching device.
And, you know, until this came out, basically to get any blood tests from...
Oh, shit, you got some scissors?
joe rogan
Yeah.
jeff novitzky
Nice.
joe rogan
I was ready for you.
jeff novitzky
Until this came out, basically any blood tests done from our athlete had to be done with a phlebotomist, the full-on needle in the vein, take out a vial of blood.
So with this leaching device, it's got 30 microneedles in it, the size of about an eyelash.
You put it up on your arm.
You hit this button, and painlessly, the microneedles reach into just the capillary, so just the blood at the top of the skin, and draw out a small amount of blood.
And this light turns red when that blood's drawn out.
The blood is then deposited onto an index card.
It's called dry blood spot testing.
So a drop or two of blood on the four corners.
The card's then sealed up, placed in the mail, and sent to a WADA laboratory.
joe rogan
Does this all have to be done on video?
jeff novitzky
No, it's not the athlete doing it themselves.
You have a collector doing that.
I mean, that could be the future where an athlete is doing it themselves.
joe rogan
Like on FaceTime or something?
jeff novitzky
Exactly.
But here are the benefits of that.
A, and this is huge for me, I want to make things as convenient for our athletes as possible.
So, you know, you talk to our roster and ask them, would you prefer...
Big needle stuck in the vein of your arm and a vial of blood taken out versus a completely painless, you know, leech of some blood from your capillaries.
They're all going to say, obviously, this.
You talk about cost.
So blood taken out of a vein of your arm requires a phlebotomist.
So in those cases where USADA is doing a blood test, they usually take a drug collection officer and a phlebotomist to take out the blood.
I mean, that's a couple hundred dollars there.
A vial of blood needs to be cold shipped to the water laboratories.
Here you're talking about dried blood on an index card that just needs to be sealed up.
It becomes tamper-proof once it is and put in the mail for 55 cents.
Wow.
So I think incredible efficiency, convenience to the athlete for our program.
And again, we want to lead.
And I think, you know, when you talk about, I'm asked this question regularly about local or regional MMA shows saying, hey, this is great what you guys are doing for your program, but how much does this program cost you?
And it is a multi-million dollar program a year.
And they say, hey, we'd love to do something like that, but, you know, we can't afford that.
Something like this, where now you cut your costs down from sending blood to, you know, from maybe $1,000 to, you know, maybe $100, this device in one DCL, going to collect it out and put it on a card.
I think it has some really great implications.
That's amazing.
Not just for the UFC, but, you know, throughout the sport.
joe rogan
Can I see that thing?
jeff novitzky
Sure.
joe rogan
That's pretty badass.
unidentified
Wow.
Wow.
joe rogan
Incredible.
Anything else?
Should we wrap this up?
jeff novitzky
We good?
I think we're good.
craig jones
Listen, you guys are doing an amazing job.
joe rogan
I mean, it's incredible, the results.
It's so cool to see the results on the biological passport that you guys could show it in a chart.
And, I mean, pretty much everyone agrees.
I mean, it's really changed the nature of fighting.
It really has.
It changed the sport.
It almost eliminated doping.
jeff novitzky
Yeah, as I told you, I really appreciate the platform you have here.
Literally, every fighter and camp and manager on our roster watches this.
So to be able to get in and talk about these things, talk about that new technology.
We just used that, actually.
I think Rose Namajunas was the first fighter that you saw to try that out on.
So a center of tech's going, hey, Rose, I heard they did the leaching device and the dried blood spot test.
What'd you think?
She said, awesome.
Didn't feel a thing.
And she said, my mind is blown by how far technology has come here.
And that's a big part of anti-doping and that deterrent when you're now saying, look at how the technology is evolving here.
And you get an athlete that thinks, well, you know, I think I can outwit them or outcott and mouse them.
They see shit like this.
And perception is almost as important as reality in a lot of these occasions, and they start seeing things like this, and that deterrent factor is built up, I think, higher and higher.
joe rogan
Yeah, it seems like at one point in time there was a race, and the dopers were just like one half step ahead, but now it seems like it's even, and with the possibility of freezing your sample and then looking towards it to the future, you're...
It's not worth it.
jeff novitzky
Yeah, I don't know if I call it even yet, but that gap is definitely narrowing, and you're affecting the way that dopers are doping these days.
I think, you know, now the, you know, microdosing, I think, is big, and it's difficult to catch microdosing, but you've altered the behavior of the doper from taking, you know, drugs really unabated to very small amounts so the benefits aren't going to be as great.
I think you've got to consider that a win for anti-doping.
I think that gap continues to narrow.
joe rogan
And when they microdose, would that be like testosterone or something like that?
jeff novitzky
Testosterone, EPO, probably the two most common, very fast clearing.
joe rogan
How much of a window do you have of detection?
jeff novitzky
Matter of hours.
Hours.
Hours.
But, you know, again, going back to, I think I might have told this story the last time I was on, but the Floyd Landis, Lance days, they were manipulating during the Tour de France an eight-hour window.
So from 10 p.m.
to 6 a.m., They wouldn't test them during the tour.
The thought was these guys are racing up the side of the mountain for five, six hours a day.
We've got to let these guys sleep.
And they figured out, hey, if we do something at 10.01, by 6.01, the earliest the test can come and be clear.
So, you know, yeah, that prospect's always out there.
That's why the UFC program, there's no limits on the test now.
joe rogan
Right.
It's just a bummer in terms of their sleep cycle.
unidentified
It is.
jeff novitzky
Yeah, it's brutal, but I think most appreciate that that's the price of a clean sport and trying to ensure safety.
joe rogan
Would there be a way to change that?
Would there be some sort of a wearable device that would detect changes in your body?
jeff novitzky
I've often thought that.
How about a wearable device that was tamper-proof that collected everything 24 hours a day that you peel it off after a couple weeks and it's tested?
joe rogan
Yeah, or give them the wearable device so when they're sleeping, so you don't interrupt their sleep cycle, so 10 p.m.
to 8 a.m.
or whatever it is that you decide would be the window that they need to sleep.
While they're doing that, they must have this device on that detects any changes to their metabolism, any changes in input, and then they can't eat while they're on.
jeff novitzky
Yeah, I mean, believe me, the anti-doping community is always thinking about things.
I talked to Travis Teigart, the CEO of USADA, last week, and he made it clear and That USADA, I think, dedicates $3 million a year grants toward research and anti-doping, things like that.
So, I mean, that race is always going on and is always, you know, continuing.
joe rogan
Beautiful.
Great work, Mr. Nowitzki.
unidentified
Thanks, Joe.
joe rogan
I'm sorry about the nickname.
unidentified
It's all good.
I hope you get over it.
joe rogan
You're okay with it?
jeff novitzky
Rolls right off the back, man.
unidentified
All right.
joe rogan
Beautiful.
Thanks, brother.
Appreciate it, man.
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