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April 13, 2023 - Hodgetwins
06:22
Go woke, you go BROKE. Anheuser-Busch Stock Drops.
# younger drinkers transgender representation tiktok superstar anheuser busch brand strategy bud light consumer behavior corporate marketing dylan mulvaney inclusive marketing mike lindell mypillow political signaling sales decline stock drop

Anheuser-Busch's controversial decision to feature transgender model Dylan Mulvaney on Bud Light cans triggered a catastrophic stock drop and plummeting sales. Critics argue the company prioritized political signaling over product quality, with hosts describing the beer as repulsive and the marketing strategy as a desperate, failed attempt to appeal to younger demographics. Despite Mulvaney's seven million TikTok followers, the move alienated core consumers, suggesting that inclusivity mandates without taste improvements backfire financially. Ultimately, the episode implies that corporate identity crises driven by external pressure rather than internal product excellence lead to severe economic consequences. [Automatically generated summary]

Transcriber: nvidia/parakeet-tdt-0.6b-v2, sat-12l-sm, and large-v3-turbo
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Bud Light Transgender Backlash 00:04:20
Yeah, I got a new show for y'all.
You got a damn good shoe.
All right, so Bud Light thought it'd be a great idea to put a transgender on that can and it was just gonna take their sales through the roof.
They're on the trainee train.
What?
The trainee train.
I mean, I mean, I never like Bud Light.
I'm not a big beer person when it comes to beer, but the beers I like, Sapparo, is how you say it?
Sapparo?
Sapparo.
Asian beer.
You know Asians, they do everything great.
Yeah, I like Modello.
I like Stella.
That Bud Light, that's a...
It tastes like dog piss.
That's an old school liberal Democrat shit.
You know?
But anyway.
It's a nice can.
It's blue, nice branding.
But that beer tastes like...
Blue for Democrat.
Yeah, that beer tastes like dog piss.
I wouldn't even say dog piss.
I say rat piss.
That beer is disgusting.
I'm telling you.
What you say?
What beers you like?
Stella, Modelo.
I hope there's not in the same brand.
Hey, but I don't know what y'all was thinking.
Y'all could put a transgender person.
I mean, that issue's been politicized.
Why would you do that to your company?
You got to be desperate to do this.
Yeah, desperate, desperate to save your brand.
I mean, if your brand sucks, it doesn't matter if a bunch of transgenders are drinking it.
You just a stupid bitch.
So it turns out.
Why would you, you think, oh, you put a transgender on the beer?
Transgender's going to like the beer?
Yeah, you might get them one time.
Oh, man, that tastes like dog bitch.
I'm not drinking that shit.
If you want people to buy that nasty ass beer, you need to change it up.
Make their beer better.
What do you think?
If you emulate what other successful brands do.
Sappyro.
Replicate.
Sapiro, whatever you call it, Asian.
Replicate what they're doing.
You thought, okay, I got an idea.
Let's put a transgender on the can.
Dylan Movane, he's going to save that damn beer.
What crack was you smoking?
But it turns out the VP of marketing, she came out.
And of course, it's a woman.
So check out the video.
Oh, look, got a rainbow.
I had a really clear job to do when I took over Bud Light.
And it was this brand is in decline.
It's been in decline for a really long time.
And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.
So I had this super clear mandate.
It's like we need to evolve and elevate this incredibly iconic brand.
And what I brought to that was a belief in, okay, what does evolve and elevate mean?
It means inclusivity.
It means shifting the tone.
It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men.
And representation is at sort of the heart of evolution.
You've got to see people who reflect you in the work.
And we had this hangover.
I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor.
And it was really important that we had another approach.
Let me explain something to you, lady.
Of course, you got to.
Don't call her lady.
You don't know what she is.
I don't know.
Don't assume her pronouns, man.
Now, they putting transgenders on bear.
You don't assume that woman's pronoun.
Hey, let me say something, Kevin.
Good looking woman, though, man.
I like women like that.
I like plain Jane, you know?
Yeah.
Not all that.
Plain Jane.
Yeah, I don't like all my women like drag queens, all that damn makeup.
I like a plain Jane, man.
A girl next door, man.
I like step, man.
I like natural beating.
The girl next door.
I like that girl next door.
She looked like the girl next door.
All she need is some shine on them lips.
Hey, let me say this.
Let me say this.
Now, of course, you didn't know this, so I'm going to explain it to you.
Okay, so your beer sucks.
Yeah, Dylan Mulvaney is living his life as a woman, and Democrats see him as a woman.
But let me tell you, mate, the majority of society see him as a person who's just masquerading as a woman.
They see him as a caricature of what a woman is.
The Plain Jane Product 00:02:02
Yeah.
And you put that on your beer can.
Yeah.
That was beautiful.
Good time for a commercial break.
Hey, go over to Mike Lindale.
Support that man.
Go to mypillow.com.
He's throwing a big sale.
Go get you some pillows.
Go get you some sheets, some towels.
Use discount code HarshTrins when checking out.
Get up to 60% off.
Hey, back to the transgender.
I mean, here's a video of Dylan Mulvaney, like, you know, drinking your brand stuff.
I mean...
He didn't even drink that shit.
He took a sip of, oh, man, this is dog fish.
Yeah, it's just...
And not only that, you put him on the can.
They put him on the can.
They put that dude on the can.
That's crazy.
What are you thinking?
If you want your product to be...
If you want people to buy your product more, you need to change the product.
Make the beer better.
You don't throw a transgender on the can.
Yep.
That fixes everything.
You need to be fine, bitch.
You need to lose your job right now.
I don't think, but like, you're going to recover from this.
Yeah, that's.
That's just.
Your brand was already in decline.
Yeah.
And you just.
Just put the bullet in it.
Improve your product.
You just don't throw a damn gender bin on your can and think it's going to fix everything.
Shit's not that simple.
Life is complicated.
Hey, man, we just throw a trans just Dylan Mulvaney on TikTok superstar.
He's got 7 million fucking.
He's got 7 million fucks, man.
We put him on the can, he gonna save our business.
Bitch, you crazy as hell.
That was a damn good show.
More damn good shows.
Got short videos, got long videos.
You screwed that up.
We got short videos, we got long videos.
Don't forget to subscribe and like and share the video.
And support Mike Lindale.
Mypillow.com.
Yeah, and don't forget to subscribe.
I already told him that, didn't it?
Yeah, I just wanted to say it.
Shut up.
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