Hodgetwins - Go woke, you go BROKE. Anheuser-Busch Stock Drops.
Aired: 2023-04-13
Duration: 06:22


=== Bud Light Transgender Backlash (04:20) ===

[00:00:00]  Yeah, I got a new show for y'all.
[00:00:01]  You got a damn good shoe.
[00:00:04]  All right, so Bud Light thought it'd be a great idea to put a transgender on that can and it was just gonna take their sales through the roof.
[00:00:10]  They're on the trainee train.
[00:00:13]  What?
[00:00:14]  The trainee train.
[00:00:17]  I mean, I mean, I never like Bud Light.
[00:00:21]  I'm not a big beer person when it comes to beer, but the beers I like, Sapparo, is how you say it?
[00:00:27]  Sapparo?
[00:00:28]  Sapparo.
[00:00:29]  Asian beer.
[00:00:30]  You know Asians, they do everything great.
[00:00:32]  Yeah, I like Modello.
[00:00:34]  I like Stella.
[00:00:36]  That Bud Light, that's a...
[00:00:38]  It tastes like dog piss.
[00:00:39]  That's an old school liberal Democrat shit.
[00:00:42]  You know?
[00:00:46]  But anyway.
[00:00:47]  It's a nice can.
[00:00:48]  It's blue, nice branding.
[00:00:50]  But that beer tastes like...
[00:00:51]  Blue for Democrat.
[00:00:52]  Yeah, that beer tastes like dog piss.
[00:00:55]  I wouldn't even say dog piss.
[00:00:56]  I say rat piss.
[00:00:58]  That beer is disgusting.
[00:01:00]  I'm telling you.
[00:01:02]  What you say?
[00:01:02]  What beers you like?
[00:01:03]  Stella, Modelo.
[00:01:05]  I hope there's not in the same brand.
[00:01:09]  Hey, but I don't know what y'all was thinking.
[00:01:12]  Y'all could put a transgender person.
[00:01:14]  I mean, that issue's been politicized.
[00:01:17]  Why would you do that to your company?
[00:01:20]  You got to be desperate to do this.
[00:01:21]  Yeah, desperate, desperate to save your brand.
[00:01:24]  I mean, if your brand sucks, it doesn't matter if a bunch of transgenders are drinking it.
[00:01:28]  You just a stupid bitch.
[00:01:32]  So it turns out.
[00:01:34]  Why would you, you think, oh, you put a transgender on the beer?
[00:01:37]  Transgender's going to like the beer?
[00:01:39]  Yeah, you might get them one time.
[00:01:40]  Oh, man, that tastes like dog bitch.
[00:01:43]  I'm not drinking that shit.
[00:01:46]  If you want people to buy that nasty ass beer, you need to change it up.
[00:01:50]  Make their beer better.
[00:01:51]  What do you think?
[00:01:52]  If you emulate what other successful brands do.
[00:01:55]  Sappyro.
[00:01:56]  Replicate.
[00:01:56]  Sapiro, whatever you call it, Asian.
[00:01:58]  Replicate what they're doing.
[00:01:59]  You thought, okay, I got an idea.
[00:02:00]  Let's put a transgender on the can.
[00:02:02]  Dylan Movane, he's going to save that damn beer.
[00:02:06]  What crack was you smoking?
[00:02:08]  But it turns out the VP of marketing, she came out.
[00:02:11]  And of course, it's a woman.
[00:02:13]  So check out the video.
[00:02:15]  Oh, look, got a rainbow.
[00:02:16]  I had a really clear job to do when I took over Bud Light.
[00:02:19]  And it was this brand is in decline.
[00:02:22]  It's been in decline for a really long time.
[00:02:24]  And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.
[00:02:31]  So I had this super clear mandate.
[00:02:32]  It's like we need to evolve and elevate this incredibly iconic brand.
[00:02:37]  And what I brought to that was a belief in, okay, what does evolve and elevate mean?
[00:02:45]  It means inclusivity.
[00:02:46]  It means shifting the tone.
[00:02:48]  It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men.
[00:02:58]  And representation is at sort of the heart of evolution.
[00:03:00]  You've got to see people who reflect you in the work.
[00:03:04]  And we had this hangover.
[00:03:05]  I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor.
[00:03:14]  And it was really important that we had another approach.
[00:03:20]  Let me explain something to you, lady.
[00:03:22]  Of course, you got to.
[00:03:23]  Don't call her lady.
[00:03:24]  You don't know what she is.
[00:03:25]  I don't know.
[00:03:25]  Don't assume her pronouns, man.
[00:03:28]  Now, they putting transgenders on bear.
[00:03:30]  You don't assume that woman's pronoun.
[00:03:31]  Hey, let me say something, Kevin.
[00:03:33]  Good looking woman, though, man.
[00:03:34]  I like women like that.
[00:03:35]  I like plain Jane, you know?
[00:03:37]  Yeah.
[00:03:37]  Not all that.
[00:03:38]  Plain Jane.
[00:03:39]  Yeah, I don't like all my women like drag queens, all that damn makeup.
[00:03:42]  I like a plain Jane, man.
[00:03:44]  A girl next door, man.
[00:03:45]  I like step, man.
[00:03:46]  I like natural beating.
[00:03:48]  The girl next door.
[00:03:49]  I like that girl next door.
[00:03:51]  She looked like the girl next door.
[00:03:55]  All she need is some shine on them lips.
[00:03:57]  Hey, let me say this.
[00:03:58]  Let me say this.
[00:03:59]  Now, of course, you didn't know this, so I'm going to explain it to you.
[00:04:03]  Okay, so your beer sucks.
[00:04:05]  Yeah, Dylan Mulvaney is living his life as a woman, and Democrats see him as a woman.
[00:04:10]  But let me tell you, mate, the majority of society see him as a person who's just masquerading as a woman.
[00:04:17]  They see him as a caricature of what a woman is.

=== The Plain Jane Product (02:02) ===

[00:04:20]  Yeah.
[00:04:21]  And you put that on your beer can.
[00:04:24]  Yeah.
[00:04:25]  That was beautiful.
[00:04:27]  Good time for a commercial break.
[00:04:28]  Hey, go over to Mike Lindale.
[00:04:30]  Support that man.
[00:04:31]  Go to mypillow.com.
[00:04:33]  He's throwing a big sale.
[00:04:34]  Go get you some pillows.
[00:04:35]  Go get you some sheets, some towels.
[00:04:37]  Use discount code HarshTrins when checking out.
[00:04:40]  Get up to 60% off.
[00:04:42]  Hey, back to the transgender.
[00:04:44]  I mean, here's a video of Dylan Mulvaney, like, you know, drinking your brand stuff.
[00:04:48]  I mean...
[00:04:48]  He didn't even drink that shit.
[00:04:50]  He took a sip of, oh, man, this is dog fish.
[00:04:55]  Yeah, it's just...
[00:04:56]  And not only that, you put him on the can.
[00:04:59]  They put him on the can.
[00:05:01]  They put that dude on the can.
[00:05:04]  That's crazy.
[00:05:10]  What are you thinking?
[00:05:11]  If you want your product to be...
[00:05:14]  If you want people to buy your product more, you need to change the product.
[00:05:17]  Make the beer better.
[00:05:18]  You don't throw a transgender on the can.
[00:05:20]  Yep.
[00:05:20]  That fixes everything.
[00:05:24]  You need to be fine, bitch.
[00:05:27]  You need to lose your job right now.
[00:05:29]  I don't think, but like, you're going to recover from this.
[00:05:32]  Yeah, that's.
[00:05:33]  That's just.
[00:05:33]  Your brand was already in decline.
[00:05:36]  Yeah.
[00:05:36]  And you just.
[00:05:37]  Just put the bullet in it.
[00:05:40]  Improve your product.
[00:05:41]  You just don't throw a damn gender bin on your can and think it's going to fix everything.
[00:05:47]  Shit's not that simple.
[00:05:48]  Life is complicated.
[00:05:50]  Hey, man, we just throw a trans just Dylan Mulvaney on TikTok superstar.
[00:05:54]  He's got 7 million fucking.
[00:05:55]  He's got 7 million fucks, man.
[00:05:56]  We put him on the can, he gonna save our business.
[00:06:00]  Bitch, you crazy as hell.
[00:06:03]  That was a damn good show.
[00:06:05]  More damn good shows.
[00:06:08]  Got short videos, got long videos.
[00:06:09]  You screwed that up.
[00:06:10]  We got short videos, we got long videos.
[00:06:12]  Don't forget to subscribe and like and share the video.
[00:06:15]  And support Mike Lindale.
[00:06:16]  Mypillow.com.
[00:06:18]  Yeah, and don't forget to subscribe.
[00:06:20]  I already told him that, didn't it?
[00:06:21]  Yeah, I just wanted to say it.
[00:06:22]  Shut up.