MrBeast reveals his final video strategy, detailing how he reinvests all earnings into high-stakes productions like the $4.2 million Squid Game challenge and plans to pivot from physical products to scalable software. He explains that universal human psychology drives success more than algorithms, noting his early isolation and the logistical hurdles of marrying a South African woman while expanding globally through multilingual dubbing. Ultimately, this trajectory illustrates how modern creators replace traditional celebrity with direct engagement, using philanthropy and relentless innovation to dominate an era where YouTube eclipses television. [Automatically generated summary]
Transcriber: nvidia/parakeet-tdt-0.6b-v2, sat-12l-sm, and large-v3-turbo
|
Time
Text
Money, Pirates, and Tears00:14:34
I know all about YouTube analytics.
Do you want me to help you with that?
I could use the help.
Are you logged into the Schultz channel?
Oh, shit.
Hold on, hold on, hold on.
What do we meet your girlfriend?
Oh, God.
That one was.
No, the mile high is I was going to Antarctica.
A mile high.
Oh, hey, yo.
A billion dollars if we could phone the channel and the companies and stuff like that.
Like, that sounds enticing, but you've been offered a billion dollars for your YouTube channel.
With all the companies, yeah.
What was different about the Squid Game video?
What did you tap into?
I most spent like $2 million on a video up to that point.
That one we spent $4.2 million.
That guy up there is not real.
Starting at the end of the blue is all CGI?
Yeah, all CGI.
And I swear to God, I thought this guy should be president.
That's something you thought about.
It is appealing.
Yeah, when I'm like 40 or 50.
Really?
If I was a billionaire and I just gave away all my money, I was like, I can't be bought.
I just gave away every penny.
I have literally $0 in my bank account.
Vote for me.
I feel like that's a pretty good campaign thing.
And then I just do what's best for people.
I like it.
Yeah.
We're checking out.
Bro, you got 2.3.
Look at you.
Yo, son.
Yo, son.
That's crazy, bro.
He's a good job.
Yeah.
Hey, you just called me a kid.
I keep up the new work.
You know what?
Do you think your parents loved you when you were younger?
Okay, you don't.
Nolan's an elf.
Did you just call me an elf?
He's an elf.
What do you even mean by that?
He means if we gave you a bow and arrow, you'd be nice with elf.
What does that even mean?
Should we fake your dad?
He's trying to tear this whole thing apart.
Like, I had one for you, if I can pitch you.
Hit me.
Okay.
I played Michael J. Fox and Jenga.
Like, is there any steaks?
Is it shakes or stakes?
What's up, everybody?
And welcome to Flagrant.
And today we are joined by Mr. B6000.
Yay!
Mr. B6000.
Oh, my old name.
It's funny.
It's funny because I don't have that name anymore.
Wait, why don't you have it?
Did you abort it or something?
Oh, my God.
Jeez.
This is a family.
All right, we're starting.
We're starting off on a great one.
Yes, welcome to Flagrant.
I'm here because I had nothing better to do.
Good.
That's the best reason to be here.
And we're happy about it.
And we're just hoping that by the end of this episode, I make the same amount of money as I did coming into the episode.
That's easy to do.
Yeah.
I mean, ideally.
But I'll just take the same.
You know, we just don't lose a brand.
I mean, you actually operate at a loss, though, based on your Rogan, so we can do that.
Oh, yeah.
We can do that, no problem.
That's true.
But yeah, but that's why if it dips, it's a bigger loss.
You have the most brilliant way of saying that you make lots of money.
I agree.
But how, how?
How do I do it?
He's like, go on.
Yes, it is.
No, you say I make all this money, and then you're like, but I spend it all.
But you still get to say that you make it.
Yeah, yeah.
So no one can really fuck with you when it comes to making the money.
Well, I don't spend the money to, you know, for that reason, but I guess that is true.
Yeah.
And it does make it easier when people are like, do you make a couple million a month?
I can be like, yeah, because I just spend it all.
So it does make it.
Whereas if I did it, if I was like, oh, yeah, I just make a couple million and that was the end, then I'd just seem like a douchebag.
Exactly.
Yeah, so I do agree.
But I never really thought about it that way.
I did.
Thank you.
You're like Adam Sandler in that way.
You're like a multi-millionaire, but you're like one of the guys still.
Oh, usually like really rich people, you know, we want to eat them.
Yeah, they buy speedsters and mansions.
And go on vacations to the malfield.
Twice.
Watches.
Yeah.
And watches.
And watches.
Yeah.
Big into the watches.
It's a rapic.
It's gambling degenerate.
Like some people.
So are you one of the rich people they want to eat?
I'm not that rich.
Not yet.
You are way more rich than me.
But I give my money away.
I'm poor.
Yeah.
I give my money to my wife.
So once you're married.
I feel like everybody.
Bro, your fiscal policy is going to completely change once you get married.
Just giving away stuff all the time.
Do more reaction videos.
That's what she would be screaming from the kitchen.
Yeah, that's going to be interesting.
Is there a Mrs. Beast?
There is.
We've only been dating like six months.
Okay, my boy.
Okay, my boy.
How long have you been married?
Don't do that.
No, boy.
Don't do that.
What?
He's media training.
Yeah, yeah.
That was very good.
I've been married since the 18th of December.
You still have to be aware of that.
No, no, December 18th, I got married.
Great decision.
Really?
Yes.
I recommend you do it.
And you don't need a prenup because you don't make any money.
Okay.
Did you get one?
Did I get a prenup?
No, she got me.
Really?
Got me forever.
Wait, you really didn't give it up?
No prenup.
Got me for everything.
Why are you so happy?
I'm sorry about that.
Go this one.
You're right here.
Oh, this one?
Yeah, yeah, yeah.
He's going to regret that.
I know it's like, my wife used to like you.
I'm kidding.
I know at least like three people who got one, and I was friends with them when they got married.
And then like two of them, you know, didn't work out.
And every single one, it's just interesting to see it go from like, yeah, we'll be together forever to like, fuck, this is the worst decision of my life.
Did you think about giving them some money?
Yeah.
That'd be a great video.
This money.
Yeah.
Yeah.
Just helping my friend who just got married.
I'll tell you know the people at our food banks like less money this month.
Got to help my divorced friend.
They would actually get it.
They'd be like, he needs it.
He's probably waiting in line next to them.
Yeah.
Is one of your friends that got divorced here?
No.
Definitely not.
These 18-year-olds.
Fucking children.
Tara could have a child bride or something like that.
No.
I'm not exactly sure what the rules are.
I don't know how it goes down in the whole limb.
Now, you brought your son here.
Bringing your kids to work day.
Yeah, yeah.
Now, is that uncomfortable at all for you?
What to have my kids here?
Yeah.
No.
I bring them everywhere.
This is getting so uncomfortable for you guys.
We just wanted to give Carl a shout out.
We love Carl.
We're big Carl fans here.
Okay, so you make millions and millions and millions of dollars.
Who cares, right?
Yeah, sure.
I make money.
Because it's so much money you make.
Just tons.
I don't know what to do with it.
You don't even know what to do with it.
No greed.
Okay.
I don't know where you're going.
I don't know.
Okay.
But that's the fun thing.
So it's just so much fucking money.
Okay.
And then you're giving it away constantly.
Yep.
Right.
And then more's coming in and giving it away.
It's basically what I did.
Like, I just had this theory.
Well, hopefully the Ponzi scheme never implodes.
Gotcha.
Like, you know, Ponzi schemes are great up until they just go bust.
Yeah, yeah, yeah.
But no, I had this idea when I was like 18.
I was like, when I made a couple thousand dollars in a month, I was like, well, what if I just give it away and just try to make a little bit more than a couple thousand?
And then I just was like, oh, that worked.
And then I did it again.
And I've done it every month ever since.
And I'm just like, oh, well.
And it just works.
Like a couple grand turned into 10, turned into 100, turned into a million.
It just keeps going up.
And I'm like, oh.
Now, when you ever did like the challenges where you're giving away to your guys if they win, were you ever worried that you would make them not really want to work?
Yeah.
Be stimulus.
No, no.
No.
Especially when we were doing a lot of.
Did they act different when they make like 150 grand?
We were doing a lot of them.
Hey, they were like 10 grand or 20 grand.
And this was like Chris just left his job at Best Fu.
Tariq literally got, I tried to hire Tariq and then he said no.
And then he went to work at a hospital.
And a year later, he's like, I'm depressed.
And I was like, come on over.
Most of them, though, like, were just new and had like no money.
So like back then, when they were fighting those challenges, like that was like basically their piece at the time.
So that's why, but yeah, you do see as time went on, they didn't go as long the challenges.
Just because a couple thousand.
And that's when obviously we transitioned to people, like random people.
Like at the start, I wanted to hook the boys up.
And then once they were good, we're like, okay, let's start doing it.
We can just start doing other people.
Okay, talking about hooking up.
When you're on Rogan, you...
No, no, no.
You brought up the fact that when you posted your first video, it was when you got hacked playing Pirates.
Battle Pirates.
Yeah, Battle Postfirs.
Have you found out who did it?
No, I didn't, but I should.
Have they not reached out?
How would they?
Mr. B6000 is their username, right?
What, are they going to tweet me on Twitter?
Well, be like, oh, I got over on Trump.
Everyone's going to tweet out.
We can do a YouTube video about it on the movie's highest view video.
Okay, hold on.
Because the story, we're going to be able to do it.
I love how this is so like all five people listening are beginning.
Did we fuck the algorithm up already?
Yeah, you're right.
You did fuck your retention.
You know what?
It's fine.
You know, if you don't want this to get views, that's up to you.
I'll tell the story.
So, I'm just getting bullied, guys.
Yeah, I know.
You're his son.
He starts this off.
Now, everybody's in the boss.
He starts this off with like, well, by the way, Joe Rogan got 10 million views.
And, you know, what goes through my head when he says I was like, well, it's completely up to the topics you bring up on whether or not we do it.
This has nothing to do with the guests.
No.
I mean, if this gets like a 40-minute retention, we're past that.
If this is like 25 minutes, we're screwed.
Yeah.
So now we're down there.
Okay.
Make this story good.
I'm changing the topic.
I'm trying to save you.
I guarantee you no one gives a fuck about a guy that hacked me when I was 11 years old on a Facebook.
I care.
Because that's what they've ever played.
They don't fucking care.
Fuck them.
Rich Nails.
Hey, hey, hey, Beast, our audience is actually older than 17.
So why don't you tell us?
They have changed.
They're insistent.
So when I was 11, I was playing the game.
A guy just started just destroying me, absolutely crushing me.
Every day he'd come through and attack my base, and I got pissed.
So I made a video saying, fuck this guy.
Although, there was no words.
I didn't know how to record audio.
I was stupid.
But it was just like him.
I just sent it to the devs and I uploaded it to YouTube.
And then it somehow got 20,000 views.
First video ever gets 20,000 views.
That's crazy.
Because people who played the game would just watch it.
But they were trying to figure out how to hack.
And then all the comments were like, oh.
So there's a guy out there that's responsible for you posting on YouTube.
Yeah.
For pissing me off when I was 11 and then inadvertently making me make a video.
And he could be listening right now.
What do you want to say to that guy?
Thanks for making me rich.
He needs a royalty.
You got to throw him something.
If you found out who he is, would you break him off with a little something?
Yeah, of course.
I'd give him a couple thousand dollars or something.
A couple thousand dollars?
Your little fucking island or something like that.
What do you mean, couple thousand?
That's at least a million, right?
Yeah, no, get him an island and bury him on it, dude.
Fuck that guy.
Oh, you want to play pirates now?
Watch this.
That's a great question.
When you're buried alive, like, do you guys ever think about him being mean as a boss?
Oh, tell them your plan for if you die.
Oh, yeah.
They want me to die.
Oh, yeah.
100%.
Great video.
Big time.
They do.
The second I die, Carl, Chandler, Chris, the three guys, Nolan, maybe.
He's a little newer.
We haven't decided if he partakes yet or not.
They all put their hand on my tombstone last take it off, gets the channel.
Everything.
100% everything.
What about Thodic, dude?
You just left the brown guy out of this.
Well, he's not on camera.
He's the camera guy.
So, like, most people haven't seen him.
I don't know.
Do you think Tariq gets to put his hand on the tombstone?
Yes.
I think so.
As of right now, it's just written in the little plan.
It's just those three.
We have to update it and put Nolan and maybe Tariq in it.
Yes.
It's like, because we have a little game plan for this is.
I like this.
I like this.
I like three.
Yeah.
No.
And last take it off gets it.
You're not how last buried.
In Egypt.
I would definitely win that one.
You know, they can film the video.
Yeah.
That is happening.
Mark my words.
I don't even know if I've really said it publicly.
I tweeted it one time, but I'm serious.
I don't give a fuck how much you guys are crying.
Put their fucking hands on the tombstone and give the channel to whoever wins, okay?
And don't bully them for it.
They're just doing what I want.
And you guys think you could do without him, right?
I mean, it'll be an interesting experiment.
I'm down.
Should we fake your death, dude?
Oh, fuck no.
It's like, I want to do this the next 10 years.
And if I do that, then like, if I fake that, did I pay count to 100,000?
Good point.
Good point.
You can't take anything.
Okay.
Hold on.
Real quick, real quick.
Most illegal.
Go for it.
Shut up.
I love this guy.
He's trying to tear this whole thing apart, guys.
That's what he's doing.
Come to my cabinet.
No, most illegal video.
Honestly, I try to brainstorm legal videos.
Yeah, that's probably a better use of your time.
Okay.
What about like a competition?
Like, I had one for you, if I can pitch you.
Hit me.
Okay.
Is that the notepad you're flipping?
Yeah, yeah, yeah, yeah.
Go ahead and rip it out.
I had three that I had.
Before the podcast, he's just slides through them.
Okay.
This is a good...
Tell me if you think this has good one retention and good like click-through.
Okay.
I played Michael J. Fox and Jenga.
That could work.
Like, is there any stakes?
Say again?
Like, anything on the line?
Is it shakes or sick?
Stakes.
I just got in this line, all right?
My S's are not going to come off correctly.
Like, maybe if it's like Lucer's car gets hit by a meteor or something.
That's a good one.
That's a good idea.
I like that.
Okay.
Oh, okay.
100 kids go to an island.
Last one leaves, gets an internship with Jeffrey Epstein.
Thoughts.
He's dead.
Or is he?
I haven't seen the body.
Yeah, that's a banger.
That's good.
I don't know.
I'm going to use the word banger, but that's a forechoo.
I don't know if it's for the right reasons, but people get clicks.
It's probably by the FBI.
Okay.
You were investigated by the FBI.
Was I?
Well, that's what we were wondering.
Oh, gotcha.
No.
I was hunted by them for a video.
Were they really hunting someone else in your crew?
You want to inform me?
Do you know something I don't?
I think we know who he's looking at.
I don't know.
I was looking at Carl.
I was looking at Carl.
I was looking at Carl and nobody else.
Hey, bro.
I'm going to need you to respect Tariq.
Yeah, I do respect.
I'm going to have to.
I'm going to see his name right there.
Yeah, yeah.
Yeah.
You respect Tariq.
We'll respect Dottic.
FBI Investigation and Philanthropy00:05:07
Okay.
$1 trillion I give you right now.
Okay.
Thank you.
You have to spend it on the video.
Okay.
What is it?
I bought everything I wanted in life.
And then I just buy everything.
Everything?
I don't think that gets you to a trillion, dog.
I'm going to be honest.
No, humans are expensive, bro.
Oh, I can figure it out.
People are like, you couldn't spend a billion a day if you wanted to fucking 10 super yachts.
Problem solved.
I could spend a trillion.
Bro, I'm just calling up like people who own neighborhoods, buying entire neighborhoods.
Wow.
I could figure it out.
One trillion.
You buy everything you want in life.
Yeah, I would just literally buy like half of America.
Why not?
Have you looked into buying a planet?
No.
I mean, like, they're so far away.
You know how much cooler it would be if planets weren't like 500,000 light years away?
There's like a realistic way we could visit them in our life.
Yeah.
I feel like we'd all be way happier.
Yeah.
We'll get out of here for a little bit.
We'll just stretch our life.
It's more fun.
Yeah.
But it's like, you have to like build a ship and send it off and people have to have kids on it and kids and their kids will maybe see that planet.
It's kind of lame.
Yeah, yeah.
I mean, that's what your boy's trying to do at least.
Yeah, Elon?
Yeah.
Yeah, my boy.
Did you believe him when he made that offer?
What offer?
If something bad happens to him.
Oh, on Twitter.
I love, dude, you did your research.
You think that you're going to come on this?
Bro, I told him.
And I'm not going to maintain my journalistic integrity.
He thinks he's a journalist, by the way.
I'm a journalist, bro.
Really?
Yeah.
Well, they need to make up some lies.
We go political.
Headline on Breitbart.
Mr. Bees calls the news fake.
He's one of us.
Yeah.
Well, first he has to buy it.
And then, yeah, I'm very confident if he bought it and died, he'd give it to me totally.
And not the investors that have tens of millions of dollars in it.
That's a bad enemy to make, though.
I wouldn't have made that deal with you.
What?
That, oh, if I own Twitter, if I die, if I die, then you get it.
The guy that is making videos and doing crazy stuff.
Could you imagine someone assassinates him?
But then like some bully motive.
Someone.
Someone?
I wonder who it could be.
Okay.
And then they just want to.
Someone assassinate him.
Yeah.
They got a fucking YouTube channel.
But what would you even do with Twitter?
I mean, I don't know, sell it.
It's worth a lot of money.
Give it away.
Give it to a subscriber.
You do a video.
Give it away.
Yeah.
Just get some money.
Stop being poor.
You can help him, okay?
Because I need help.
He doesn't believe in philanthropy.
Oh, no, no, no.
I do believe in philanthropy.
No, you don't believe in philanthropy.
We've talked about this all the time.
Word on the street is you hate philanthropy.
I don't hate it.
I believe in it.
Not very philanthropy.
What do you donate to?
Say again?
We talked about this a million.
I donate to Catholic Church.
You don't?
I donated sperm for like the first maybe like three years ago.
We got to go till we get out of comedian mode.
That's not donated.
What do you mean?
That's not donated.
No, no, I donate.
I believe in philanthropy.
You've literally never donated.
I do believe in it.
He believes in it as an idea.
He just hasn't gotten around to it.
No, I think I believe when you do it, I think you do it.
Yeah.
Wait, I believe it.
You believe in philanthropy?
I believe people do it.
Wait, what do you mean?
I don't know.
Can't I believe it and also not do it?
Look, I'm saying Jimmy donates millions of dollars every year.
He plants trees.
He helps people.
He has food pantries.
And you also have a lump of money that you could use to help other people.
And why don't you?
I feel like you're doing a good job.
What if I have a burger and I have chocolate and I'm giving everybody money and I'm giving everybody islands?
You know what I mean?
How many fucking white Oprah's do we need?
There, we got you the truth.
No, I should.
I should give more, man.
Agreed.
When did you start giving?
When I was like 15.
Oh, you started young.
Yeah.
That's the problem.
The habit has been built.
Yeah.
Yeah, exactly.
We're too old to start.
We got money late.
Agreed.
Yeah.
Perfectly logical reason.
More importantly, everyone always talks about, obviously, you.
Yo, yo, yo, can you stop bullying us on a whole fucking show?
Yo, he's a bully.
I love it.
This guy's a bully, dude.
You gotta be a bully.
He brought it.
Yeah, yeah.
Bro, you're a fucking on his side.
I'm just saying, I didn't realize.
Son of a bitch.
Did you realize he's taller than you, too?
Oh, he's the bully.
How tall are you?
Six feet, six quarters of my life.
Six feet, six quarters.
My goddamn question.
What's the story gave away in it?
Okay, go.
So, what is your Netflix special that you sold on your own and you made more than they would have paid you?
Yeah.
Have you ever?
Yeah.
Have you ever said how much money it was publicly or anything like that?
No, I haven't.
Do you ever plan on it?
Just every time I hear it, I'm always curious.
Like, even on the car right over, I was thinking, I was like, I just, how much did you shit on Netflix?
You know?
Well, this guy's good.
I didn't say it was Netflix.
Oh, wait, really?
Yeah.
I thought that was the whole thing.
Everybody thought it was Netflix.
Private Investigators and Bullies00:05:42
I never said which one it is.
We've never revealed that.
Bro, I was beyond certain it was Netflix.
Why?
Why'd you think it was Netflix?
I don't fucking know.
Because he looks at the stock market.
I just thought, like, Netflix is like, here's a 3 million bag.
Delete some jokes and you're like, fuck you.
And then you made like 20 million and you just shot on him.
I didn't make 20 million.
Yeah, obviously, that was just the number I put on my head.
But yeah, he said, obviously, you say obviously.
I'm sorry.
He said, obviously.
I'm walking around.
He made you stand back down.
What's happening, bro?
Stand up if you want to stand up.
I can leave my show if I want, bro.
Do you plan on telling us how badly you shit on said streaming service?
I plan on just taking a moment and getting my confidence back to those goddamn podcasts.
I can't even say the number now because it's less than whatever you threw out.
Fucking asshole, dude.
You just threw out 20 like it was nothing, bro.
I apologize.
Yeah.
That's even worse.
That's even worse.
I'm sorry, bro.
So that's how I apologize to my white man empty.
God.
I'm just not going to talk.
Oh, fuck, man.
That's it.
Now I'm putting it on YouTube because you said that.
What?
The number.
I'm going to put the whole special on YouTube.
And he's going to donate his money.
And I'm going to donate the money to the money.
There we go.
Hold on to it.
Hold on to it.
I'm going to donate to who you said.
I'm going to donate it to me and my wife.
I'm going to donate to us.
Donate it all to her.
And then when you get a divorce, you'll get half of it.
Fuck.
Not that you would.
That works the same either way.
So that's good.
But it felt you guys were so ready for it to be harmful.
You thought you jumped on board.
This is a horrible position to be in.
This is a master manipulator.
It's almost like we're interviewing him.
Yeah.
Any other fucking questions?
No, but I want that story we were talking about beforehand.
Yeah.
So when he was going through video ideas, it reminded me of someone who just, I can't remember if it was Dubai or somewhere in the Middle East.
This guy hired a private investigator in North Carolina.
I have no contacts to find me.
And this is just something that happened.
Yeah, someone, this happens a lot.
So whenever people call local private investigators, they just let us know because a lot of people just want to know where I am for whatever reason.
Oh, the private investigators call you directly.
Yeah, it's usually, which now I'm giving away my secrets, but oh well, I'm in too deep.
But so he calls us, lets us know.
He's like, this time it's someone from like Dubai.
We don't really know what he wants, but he's just flying to North Carolina tomorrow.
And he just paid me to find you.
And we're like, okay, cool.
And so then the next day he gets there.
And then with the private, I have security.
So my security went to private investigator to meet him.
And my security's just like, why the fuck are you here?
Why are you trying to find Jimmy?
And the guy's like, I just have video ideas.
I really want to give them.
And my security's like, fuck you.
Why are you actually here?
And he just kept saying it like 30 times in a row.
He's just like, I just want to give him this sheet of ideas.
And there's just a piece of paper with video ideas.
Flies across the world, private investigator, everything.
And so they're like, we don't believe you.
And so they like, he let them, my security search his hotel room, couldn't find anything, nothing in there, just a suitcase with clothes.
And he's just literally just did all that to give me a list of ideas.
And then, and then, well, my security was like, oh, Jimmy's out of town for three months.
Did you ever get the fucking idea?
Yeah, well, then, and just get together.
I was like, I'll give it to Jimmy.
And then he gave it to me.
And it was just like, it was like, open up a free gas station.
Like, open up.
That's actually a very Middle Eastern idea.
Yeah.
It's like, literally, like.
He's trying to make money off you.
He was getting a lick on me.
It was like 30 ideas like that.
And then I was just like, This is actually watch women read in public or something like that.
Is that one of them?
We did get Squid Game out of that.
Bullshit.
No.
Bullshit.
Yeah, bullshit.
I stole the guy from Dubai's idea.
This is before the real Squid Game.
That's the case.
Yeah, no, he wrote it all out.
Yeah, he just allowed me to do it.
456 fucking screen.
This guy just hired private investigators, flew down there, all this money, camped out just to give me a list of video ideas.
And none of them were good.
None of them were good.
Wow.
Wow.
What a list.
You're a fucking idiot.
What a fucking idea.
You dumb idiot.
You're probably watching right now.
I've never told this story publicly.
Now he's going to know that I actually did and he's coming back because he's going to find it.
No, you read his ideas and they sucked.
They were y'all.
He's got money to get an investigator.
If you can find him, he's like, oh, yeah, this guy's got money, too.
Yeah.
Hey, next time, pitch him on a dish.
I got plenty of ideas.
Hired for your private investigators.
I need ideas.
Give me the Dubai ideas.
I paid Instagram and filmed.
That's what you asked for.
One million dollars to shit on a glass.
It's much easier to fly here than North Carolina.
Do you have a lot of people doing that?
Like just okay.
You hear the stories of people going, like, I risk everything to be here.
Like, I saw Carl's story of like, I spent my last dollar and then I ended up working out.
And that kind of inspires every lunatic to take their last dollar.
Yeah.
To just show up in North Carolina.
The thing is, I just live in my studio now.
Yeah.
And so it's like fenced in and stuff like that.
And most people know that, so they don't.
But sometimes, you know, I'll leave.
The gym in the bedroom.
You work in a bedroom.
I still lose a little bit.
But sometimes I'll go out and they'll just be like, yeah, this guy's just been camping behind a gas station for like a month waiting to see you.
And I'm like, lovely.
And how do you say I just am like tell him I'm just not interested?
Like that's not how you know I like to meet people.
But that still like occasionally happens and it's always like that doesn't ever piss them off because you're not like I mean that's not the nicest I'm not interested.
I don't think anyone expects me to just go meet people who just can't wait for my attention because you don't know like they might be trying to kill me.
They might be whatever.
Memes, Minions, and Viral Hits00:03:56
Yeah.
So it used to be it's weird.
It like ostellay.
Sometimes it's like a lot and then sometimes it's not as much.
Have you ever had a dangerous moment like with your security where they had to intervene and like get someone off you?
Dangerous?
Carl, can you think of one?
Not really.
No.
Nobody cares enough.
I don't think so.
You know, Max, there's ever a crowd of five people.
Is it ever women waiting to see?
Okay, Al.
Okay, Al.
He's got a girlfriend.
I'm a good Christian boy.
Tell them why they call you Mr. Beast.
Tell them why they call you Mr. Beast.
No, I usually.
No, but we've never had any crazy issues.
It's actually kind of weird.
Like with the mall one, like that went really well, even though the mall was just crazy.
Yeah.
At one point, there's like 20,000 people in there.
Yeah.
And girls showing tits and shit.
That was fucking nuts.
Did you see that?
These are video.
These are children.
Really?
There's screenshots in the video of like of girls like flashing.
I hope not.
No.
Because there's younger people.
No, that was nuts.
It was crazy.
And they had like the American flag, like pasties or whatever.
This is not true.
You didn't see this.
It's on, there was a whole Quibi series made about it.
You don't watch Quibby?
Hey, no, he's abuse.
It's Quibby.
Is that the one where with the phone thing?
Don't act like you don't know what the fuck is.
Is that what it was that he said?
No, that does happen.
Turn the phone.
No, Quibi sucked.
I knew Quibbi would fail because Zero.
Within five seconds of using Quibi, I went to watch a show and I was like, this is garbage.
I went to screenshot it, and the screenshot was black.
And that's how I knew it would fail because you can't make memes.
They made it where you couldn't take screenshots of anything.
Netflix is a problem too.
Yeah, well, at least Netflix, like you can watch on your computer and it's easier to screenshot.
Quibi was phone only and there's zero way to take a screenshot.
So it's like, how the fuck do you expect these shows to go viral?
Like that was the same time of baby Yoda and all this stuff.
And then Quibi's just like, no, no memes.
Yeah.
And it's like, no one's ripping your fucking shows.
Can you explain that a little bit more about how like memes drive the culture of online content?
Yeah, like the Mandalorian, you get rid of baby Yoda memes.
It's like, no one even talks about it.
Exactly.
I never would watch it.
Now, when you're creating videos, are you also going like, what do you think will be memeable in this?
I probably should, but no.
But no.
Yeah, right now.
It's film and TV, like film, TV.
It's what is memeable.
No, not only.
It's just it's just something that happens naturally.
If you're just getting it where no one can take screenshots, then you're just an idiot.
You know what I mean?
Because that's how you just get attention on Twitter.
It's like cutting one of your legs out from underneath.
Yeah, if you try to make a meme, then you're cringe.
Like, memes just happen.
Yeah, You mean, like, if you're the creator of the TV show.
If, like, House of Dragons is going, this is the memeable moment.
Exactly.
I don't think you can ever do that.
You can't force them.
You can embrace it, though, after it's organically popular.
Lean in.
Yeah.
Yeah.
I think you have to.
Yeah.
That, like, what is that movie, Morbius or whatever?
Yeah.
The Jerry Leto movie that got absolutely destroyed.
Yeah.
Did you see there?
But it still did well, right?
I don't know.
I'm pretty sure like the destroying it caused it to.
They put it back out in theaters.
Did you see that?
Oh, really?
It went viral.
It's like a meme, and they're like, we're re-releasing it.
Oh, that's sick.
Or minions as well.
With the like people.
Or minions people actually enjoyed that.
Yeah, you did that.
You did that.
We did.
We bought every ticket in a theater and then we just flooded with people in suits.
Oh, that's amazing.
It was great.
And I heard they made that shit illegal.
Yeah.
Like a few places.
It seems crazy.
It's like for the first time in three years, I go to a movie theater.
And then like three days later, it's like, no, you can't do that.
Also, like the most mature way to dress.
Yeah, right?
Nah, it has a very cultish feel to it, though.
Just a bunch of young white kids in suits and whatever.
Yo, yeah, this is scary.
You're saying if there was like a bunch of white people all dressed the same, you would like to see it.
I said how it makes you feel uncomfortable a little bit.
I wonder if I walked in and it was just 100 black people in suits, how I would feel.
Yeah, men in black.
When you guys do that, I think the news.
Nolan Could and Ring Secrets00:08:02
Men's trying to work for Schultz Studios?
What's going on?
Yeah, that is wild.
I don't know why that is concerning.
It shouldn't be illegal.
But it's literally because some of them started lighting firecrackers in the movie theater.
And one of them blew up a couple seats.
I told you, man, it's a dangerous thing.
You can't trust that many white people just the same.
Why we get out of hand.
Yeah, you get one group think, and it's just a mob all of a sudden.
Yeah.
But it is fun.
See, me and him, we break it up so it's not too much white boy shit going on.
Yeah, yeah, yeah.
So every time Mark and I are starting to get hyped about things, you guys stop.
Yeah, yeah, yeah.
That's actually a really good idea.
That's why Godic is a part of the team.
So that's it.
Gotcha.
Too much white shit.
He's not good.
We keep his camera off.
He's like Sid Vicious.
You don't even use it.
Pat him on the back.
You're here.
Content made it.
But just in case you guys start going, you want to go to Charlotte, though?
He's like, whoa, whoa, whoa.
Everybody, chill out.
Yeah, yeah, yeah, yeah.
This is very important.
That's how you build your team.
Oh, that's smart.
To reach some foundation.
Right.
Okay, this is good.
Are they allowed to have girlfriends?
Is the team allowed to have girlfriends?
I wish not, but you know, if they want to.
Are they just drowning and strange or what?
Oh, my God.
Hey, let's cut over to them.
Boy, take it away.
This is so good at it.
Oh, no.
He's fucked.
He's fucking.
He's fucking, you can tell.
Dude.
Okay, cool.
I didn't know you had it like that, my boy.
Nolan's quiet.
Nolan's got a little something going on.
I know you do.
100%, right?
Chain out, by the way.
Yeah.
I'm with the chain bag.
Oh, I love it.
Some wild motherfucking boys you got over here.
Go fucking crazy.
I can't tame them.
What do you guys do on a Saturday?
Like, split a six-pack of white cloth or something like that?
Just fucking let loose, dude.
Well, I don't, I just work all the time.
Yeah.
Yeah.
So I usually see them when we're filming it, but outside that, I don't see them too much anymore.
Okay.
How do you split the work balance with your girl?
How do you split it?
Because now you've introduced this relationship in the last six months.
That's what us married guys want to know.
So just curiosity.
You want relationship advice for a 24-year-old?
Yeah, I got it.
I'm 25.
No, no, no.
Right.
Yeah, right now.
I got you, guys.
The answers you've been needing.
She's actually from South Africa, so she can only come here 90 days a year anyways.
So it just naturally works itself out.
She stops yourself African motherfucker.
Wow?
Stop it.
Stop it.
What?
You're going to make her an African-American?
I'm working on it.
Figure out how to do it.
You're going to be a white woman and African-American.
Oh, wedding episode.
It is a little weird that she makes good money.
She's gone to college, multiple degrees, everything you would want.
You would want her here.
But I still feel like there's just literally no way to get her in America.
Why don't we reform our immigration process?
We're like, yeah, we should let in the good ones, right?
Why are you making it bad?
Mari making it bad.
You're twisting.
I don't want my girlfriend.
You've been doing this to him for an hour.
I'll let you heal, Jenny.
20 million was.
Okay.
But you can marry her and then she's in.
You're right.
I'll just marry her.
Yeah, that seems like a reasonable way.
You could actually have Nolan do it.
True.
Nolan could marry your wife.
Nolan could marry your girl.
That'd be a great video.
Is that like a company?
Can I just pay someone to marry her?
Yeah.
Yeah.
It's not a company, but Nolan can't do it.
Give him ideas.
He's genuinely thinking about it.
I don't want that genuinely.
Like, if she has to marry someone I see on it, you know, this is a little bit more.
But if she just ends up doing it.
No, no, no.
Then it feels just like some guy that I'll never see again and they just like marry so she can move here.
But he might try something.
Nolan's an elf.
Look at him.
Like he's not going to do it.
Yeah, but the problem is Nolan will make fun of me.
Since I can't like make an elves man.
But the thing is, I can't make fun of him because he hasn't a bird.
He's Lord of the Rings.
Isn't he Lord of the Rings, bro?
He's not there doing it.
That's an elvish.
Did you just call me an elf?
Yeah.
He's an elf.
What do you even mean by that?
See, he means if we gave you a bow and arrow, you'd be nice with that.
I'm telling everybody that.
What does that even mean?
This is a compliment.
You never see the cookies in a tree.
That's what he's saying.
You've never seen Lord of the Rings, bro?
I've seen Lord of the Rings.
I just don't know what I look like.
You know the people that you're like, my family when I come on the street?
No, don't let it go.
Just give me a second.
No, no, not your ears.
Your fucking head and your skin and your beauty.
He's a beautiful guy.
One great hat.
He's selling it.
I know.
Dude, look, you're like made out of oat milk, bro.
You're amazing.
Look at you.
This is a beautiful man.
He's a great skinner.
He's been calling me Harry Potter for about the first 30 minutes.
Wait, you're not in the movie?
Listen.
All it says, Nolan could marry your wife, and you know he'd be respectful because of their culture.
If I make fun of him, he's got the perfect clap back.
What's the perfect clap class?
He's married to my girlfriend.
They'd be doing nothing.
Yeah.
But he's got that over.
No, he doesn't win a single argument anymore.
Why?
What happened?
Because I'm married to your girlfriend.
But then you could also be like, yeah, but I'm sleeping with your wife.
Yeah.
I'm your wife, dog.
True.
True.
Back and forth then.
Yo, that's a bar.
Now you're getting it.
We're looking at Elms.
Now he realizes we actually just showed him a camera.
Because you thought I was talking about the orcs or something, bro.
Let me see it.
Yeah, you're a kill.
Legolas.
What's the most?
Astrolando Bloom.
Dog is a beautiful man.
Look at that.
Do you know who that is?
Legolas?
Yes.
Yeah, yeah, yeah.
That's who you're talking about.
Wait, what else do we got in here?
I was surprised you're not grabbing your phone back.
Is it Dove's phone?
Yeah, it's Dove's phone.
Go to the pictures.
There's not going to be anything of interest.
Go to the pictures.
He will get up so quick right now.
Let's see what he's got.
Wait, you're going to let him look to your photos?
Yeah, yeah, yeah, yeah.
Chill, chill.
Content happened, dog.
Yeah.
The content king right here, dog.
Okay, you guys should trade phones.
That'd be fun.
Ooh, me and you?
Yeah.
Do you want to do that?
He's just going to go through my YouTube analytics and start blurting out numbers.
Well, maybe.
That's actually a great idea.
Actually, probably.
Wasn't going to be a good one.
No, but he was.
I would blurt him.
Let me tell you something.
I know more about it.
Since dead, but I'll take care of it.
No, my wife is sending me screenshots.
So I don't know what that is.
He's never been on YouTube analytics in his life for the record.
I know all about YouTube analytics.
Big time.
Yeah, maybe you could rehab Jimmy's channel.
Do you want me to help you with that?
I could use the help.
That'd be great.
I mean, we could work on some TMs if you guys are.
Are you the behind-the-scenes guy?
No, it's all thumbnail, bro.
Is it really?
All right, so you're gonna do some DN for his notes.
Are you logged into the Schultz channel?
Yeah, he's a good one.
Wait, what are we doing right now?
Hold on, hold on, hold on.
What are we doing here?
We're checking out.
Bro, you got 2.3?
Look at you.
Yo, son.
This guy's crazy, bro.
Yo, you're killing it.
He's a crazy guy.
Yo, he's like, good job.
Yeah.
Hey, hey, hey, head up.
You just call me a rascal.
I keep up with good work.
You know what?
I will not compliment you the rest of the day.
Hey, cut that shit out.
He's going to give you advice.
Do you think your parents loved you when you're younger?
Because you don't take advice or compliments well.
Okay, you don't.
Someone abused this man and he just doesn't know how to take a thumbs up.
I'm like, hey, I'm like, I'm proud of you for having two million subscribers.
And he's like, what the fuck did you just say?
I'm like, I'm proud of you.
Wow.
Two words, dude.
That's very stupid.
King Solomon over here, bro.
You know, you can tell the accuracy by how fast we boasted it.
Jesus Christ, my dad loved me at least.
Okay, mom's stepped it up a little bit.
So, his RPM's a little low.
Big Mac Sauce and Advice00:15:15
How do we get that up?
Yeah.
What did he say?
RPM.
RPMs.
Yeah, I've been working on those.
Yeah.
Yeah.
You definitely love the RPMs.
So you swear a lot in the video.
Say you?
You swear a lot in the videos?
I wouldn't.
No.
You did.
I could tell you, dude, just by looking at the rest of you.
I don't swear.
You have to.
I don't swear.
And it wouldn't be this love if you didn't swear.
You're racist a lot.
But that's not cussing.
Gotcha.
Do you know what I mean?
Yeah, a substitute.
Like, you know.
Oh, you're saying say things that are wrong.
Yeah, you say things that, you know, advertisers are not.
Naughty.
Yeah.
Some advertisers like it.
We have great advertisers.
The numbers.
It's just funny that, like, I can.
I'm looking for a chocolate bar sponsorship, actually.
Can we?
Can we sponsor the next one?
Yeah.
How much do you charge an episode?
For you?
Yeah.
Free.
Oh, philanthropy.
Let's go.
Thank you.
See that?
Thank you.
Philanthropy, bro.
You almost said Fallacio.
That was weird.
Because he brought it close to me like that.
I was like, it's only one other time.
This is a palette of chocolate.
I want it right here next to you.
Okay, palette of chocolate right there.
Matter of fact, we need to replace the trees.
Or fill the stop.
That would actually be sick.
We will replace it with a palette of chocolate.
Matter of fact, matter of fact, I've been wanting to try your burger.
Yeah.
Hey, can we go and order some?
Can we order some beast burgers?
I'll order some.
I'll order some.
Okay.
How fast are the beast burgers come?
Let me message them.
Let's see.
How fast are the beast burgers usually come?
Go, Mark.
Probably 30 minutes.
30 minutes.
Well, we might get them a little quicker.
What?
Are they here?
Is it only hamburgers or do you have anything for people who aren't going to be able to do that?
Yeah, we have a check.
He doesn't eat beef.
We have a grilled cheese.
Oh, that sounds fun.
I'm working on it.
Oh, no, we have impossible meat as well.
Okay, use the impossible meat.
I forgot we launched that.
It's just like 3% of our sales.
Like, no one gives a fuck.
I was like, really expecting people to fuck with the plant-based friends.
I thought we were friends.
You know what I mean?
I thought we had a thing and we just shit on him together.
No, this has nothing.
It's just in general.
America just doesn't give a fuck.
Thank you.
Yeah.
So is he ordering it or are they already here?
Yeah.
But listen.
Because I was like really hoping that would like explode and like no one cares.
But the impossible meat.
Yeah, and we also did like lettuce wraps where you can substitute the bonfill lettuce.
That sounds great.
I like that.
That sounds fun.
1%.
Well, when people want a burger, they want a burger.
That's what I found out the hard way.
Look at this.
How long have these been sitting around?
Hold on one second.
Because if they say these are bad, it's not my fault.
No, we got some real Beast Burgers.
Okay, this is it.
Mr. Beast.
That old ass packaging.
Oh, oh, God.
Here we go.
Wait a minute.
This is weird.
That looks awful like a Big Mac.
Sean, Sun, Sun, Son.
Why are you doing that, bro?
Totally not a Big Mac.
I'm not a special sauce.
That looks like a Big Mac, dude.
Hold on.
I mean, all Beast Burger.
When you order, we order from McDonald's.
Pickles, cheese, lettuce, onions on a sensory scene button.
Oh, what is this?
It looks like two old beef fatty special sauce, pickles, cheese, lettuce, onions on a sensory scene button.
So this one hasn't been opened.
Yeah, so if this is a Big Mac, then you guys really, how are you going to use my car to not get an Impossible Burger?
You can eat beef?
Why not?
It's impossible this is a Beast Burger.
This is what happens when you hang out with comedians.
Yes, yes.
Okay.
So these do look like Big Macs.
So that is a Big Mac.
Oh, that is.
Yeah.
Oh, so that's what the Beast Burger is.
No.
You just get to help your fucking burger.
No, tell me what's going on.
Let me see this.
These are ghost kitchens, right?
Oh, this one, though.
That looks more like our beast burger.
Hold on, let me see.
Hold on, hold on, hold on.
These motherfuckers.
These fucking bad things.
Dude, do you have like a team that we could call like an HR?
Son, that's crazy.
Because we didn't do that.
You did?
No, we did not.
I swear, bro.
It's not a coincidence that the ones without the stickers are Big Macs and the ones with the stickers not opened aren't.
Whoa, whoa, the imposter's diet.
So this is a Beast Burger.
Yeah, it looks like it.
This actually looks bomb, yo?
Yeah, it looks like it's been sitting around a little bit, but it looks good.
I'm going to take a bite right now.
It's not my fault if it's been sitting out for an hour.
Is there money in there?
Oh, no.
I'm not going to lie.
F-Bar.
It's got fries on it.
F-Bar.
That's Chandler.
So, whoever's on our marketing team, make an ad of him saying that and just run it all over.
That's fine.
Just target everyone within 100-mile radius of this or anyone that goes to a show, just hit him with Instagram ads of him going, that's fine.
See how this guy thinks?
That's fucking fire right there.
What do you rate that?
One out of 10.
Burger, burger review.
Dump down to a day.
No, hit us.
Honestly.
Honestly?
No, not honestly, dog.
I'm being honest with you right now.
This needs a little more sauce.
Okay.
Probably because it's been sitting around a little bit.
It's dried up.
Oh, yeah.
The version they ordered is the one with no sauce.
Well, you don't need to throw it like that.
I am throwing it up.
That's the old packaging.
They need to update it.
They need to update that fucking.
Agreed.
Fuck that packaging.
Agreed.
What's wrong with Angry Birds packaging?
Patty?
Yeah.
Excellent.
Agreed.
Patty is excellent.
Dare I say the best you've ever had?
For fast food?
Okay.
Dude, I'm an in-and-out enthusiast.
I feel the retention.
Just give us the rating so we can level it.
Son.
Holy shit.
Holy sh.
That's a Mr. B's dish right there.
That's how I'm wired.
Retention.
Retention.
I can't let you know.
Sonic.
Don't let a video, bro.
Sonic.
Tie it up, bro.
Miles the single, please.
One out of ten.
All right.
You know what?
I'll take it.
If it saves the podcast, get it off.
It's just hardwired.
You can't spend a decade of your life studying how to go viral and how to get people to watch the video and then have it firebomb in front of your eyes to not like hurt your soul.
So you think about that with everything?
Yeah, it'd be like the same as if I started doing stand-up there and it was just god-awful.
You would be like, I gotta like.
What about during sex?
Do you ever be like, oh, the retention?
Hers is just flummo.
She's starting to look around the room a little bit.
Like, Africa would be nice to be back by now.
It's been more than three minutes.
I think we got enough RPMs, man.
So is there a collab burger or food product that we could the flagrant beast?
Oh, I want to make some money.
Yeah, I know.
Hey, it's easy to do this guy.
Let's do that, Doug.
Don't get Shane out.
Get the internet.
I'm just thinking of ideas besides your stupid Big Mac joke.
Let's go.
10 out of 10.
What's the problem?
What's Shane, dude?
Just look at his nose.
I was trying to be a little subtle.
Okay.
I don't want to make Target.
You feel comfortable.
We're together now.
Okay.
Donnick was sitting there and then Dove moved him out of the way.
It was really interesting how that activity.
How strange.
That is a little bit unfortunate, Doll.
Sorry about that.
Did you feel attacked?
Yeah, yeah.
Oh, you controlled the TV over there?
Yeah, yeah.
So Jimmy gave you some advice on your channel, which suck less.
What's your advice for his channel?
Oh, number one, plane crash video, very close to 9-11.
Oh, my God.
I intentionally made sure we did not upload in September.
The editors were like, they were like, you know, we might need more time.
I was like, you don't have more time.
I was like, this is like, we're a couple days away from September.
That's so funny.
It's like no one gives you advice on your channel.
So this is going to be a perfect video.
Oh, I get tons of advice.
Every time I upload, I get like 40 phone calls from people telling me how it could be about.
Is there somebody you watch that you still learn a lot from on YouTube that you're like, oh, that guy I could learn from?
I mean, everyone.
Like, even like...
Anybody more than anyone else?
Anybody more?
It changes.
It's just like, I just like watching random YouTube videos.
And even like a homeless person on the street, you can learn something from how to be more humble or what it's like for someone who's struggling.
So if you apply that same mindset to videos, every video you watch, there's something you can learn, especially if it has a million views.
There's a reason it got a million views.
Okay.
I could give you the dumb dick joke answer, but like Alex didn't believe that you got buried.
Oh, you didn't?
No.
Interesting.
I think he put me on a spot right now.
He had a whole reason for why you didn't get buried.
I kind of forgot.
No, you don't just forget your confidence.
Yeah, no, no.
Forget your conspiracy.
Look at this shit.
Softy.
This is the most video.
You're questioning my existence.
Yeah, exactly.
I'm just saying the camera angles made it seem as though could have fixed it.
I remember this.
Whoa.
No, these are.
And I think you're worth too much to take that risk.
Yeah, my mom was like crying when I filmed this video.
I was like, mom, I promise we did the math.
Let me skip to over here to show you.
There's a scene where the boys literally dig down and yeah, see that penis sign?
Yeah.
They literally dug down and put that there.
Yeah.
So you could have planned.
Wait, wait, right here.
All right.
Oh, Carl.
Wait, wait for the cut right here.
Hold on.
Look, you can literally see where they put the sign there and how deep it is underground.
Or that could have just been shot at a different time where you just see a sign go there.
Carl, he's on to us.
I was just saying.
What it like to read now.
I ran in here and was like, hey, Jimmy, I need you.
And you started getting really uncomfortable.
Okay, with this video specifically, okay?
Yeah.
Well, there's two I'm curious about.
For the same reason, the one where you're in the outdoor pool and you're underwater.
Yeah, the thing.
Bro, that was done like five years ago.
Yeah, the headache.
Yeah.
Have you figured out what that was about?
Yeah, it's because I was an idiot back then.
We were pumping air in, but the CO2 or whatever the fuck you actually pumped out.
Yeah.
So you're just inhaling your own carbon.
Yeah, and so then when I started getting a headache, I was like, oh shit.
Dioxide.
And then dioxide.
Yeah.
Yeah.
Carbon dioxide.
So then we like called someone, you know what they're doing.
They're like, yeah, you're an idiot.
And I was like, okay.
And I just got out.
Immediately.
Okay.
And then when you're buried under the body.
So this is what we learned from it.
So we had a pump that was pumping in air and pumping out the old air.
What was the most catastrophic thought you had while you were completely buried?
I tried, there was a camera at my feet.
Tariq could also talk about this too.
And I went to like go adjust it and I couldn't.
So I like literally turned around and I'm, you know, not super flexible.
So I literally like was going to turn.
And so like I'm laying like this.
And as I'm like, Didn't you, I got caught like halfway and I was like, fuck, I'm fucked.
I'm fucked.
I was literally like, guys, if I can't get out of this in two seconds, you start digging right the fuck down.
Cause I was like caught in a super awkward position in the thing.
And I just was like, I'm going to give it one last try.
And I just pushed as hard as I could.
And I popped out the other end.
And then I adjusted the camera.
And then you had to get back.
Exactly.
Because now my, because it's like the thing got slimmer this way.
It was so uncomfortable on that side.
Yeah.
So then I had to do it again and I almost got stuck again.
Like what was going through your head when you were watching it?
We were freaking out.
We were all like, yo, this was the first time he like panicked during the whole situation.
Yeah.
And when he was in my mind, we got really scared.
Did you calculate how much time it would take to excavate?
Yeah, they knew that because, I mean, it was like they could get me out in under five minutes if I really needed to be.
Okay.
I started practicing with my hand on the tombstone.
Stretches.
That was that penis sign.
I see you.
I see it.
This feels good.
This feels real good.
Yeah.
So any of these other ones up yet you think are fake?
No, I just thought that was fine.
I think you counting to 100.
He set his sights on you.
He's about to start shitting on you, Al.
He's like, I think your fucking shoes are fake.
They probably are.
I used to on purpose wear fake Yeezys.
So subreddits would go crazy exposing me.
And I just didn't care.
And I thought it was the funniest thing ever.
That's so smart.
Then I wore a fake Supreme shirt in a video.
Same thing.
Reddit just lost their mind.
And I just love doing it to piss them off.
I mean, it also keeps you in the conversation even more, though.
No, it's just funny to like watch them analyze the Fox logo and why it's not real.
You also save money.
You don't have to buy a $500 t-shirt.
That's true.
I'm still terrified about this Buried Alive.
I'm severely claustrophobic.
Wow.
Oh, yeah.
Severely claustrophobic.
So the nights before I slept in a coffin in my garage to like get used to it.
This is in his emo phase too.
So you put a little effort in.
So there's just this coffin in my cold ass garage and I just lay in it, close it, chill there for a couple hours.
Do you like consult with people about this first?
That one?
David Blaine.
Yeah.
Interesting.
Because he did a week.
So I was going to do 24 hours buried alive.
And then I called David and I was like, I'm going to bury myself for 24 hours.
And he's like, that's it?
And I said, all right, I'm doing it for 50 hours.
And that's why it's 50 hours instead of 24.
Yeah, but did you see his dumbass balloon thing?
Who is he to judge?
I mean, that's pretty cool.
Oh, he just flew in a balloon.
It was like up or something.
He held on to balloons, flew up, and then popped them came down.
Yeah.
It was pretty cool.
But yeah, that's so I had to double it because he just basically shadowed my entire existence.
I mean, we would have been fine if you did 24 hours.
Just the buried alive thing.
Like, what if the oxygen tank malfunctioned?
I couldn't handle being stuck in an elevator for 24 hours.
Five minutes.
There's enough oxygen in there for five minutes.
Yeah, I guess you're right.
So we buried that coffin like five separate times.
We had, you know, David Blaine consulting, a bunch of other people consulting.
I was probably safer under there than I was above ground.
I think that's what they told me.
Yeah, I don't know if that's true.
Until they start dumping the dirt on the glass and you realize it's like this much glass between you and just thousands of pounds of dirt.
Then it's like, well, fuck.
Oh, that's right.
If it a little bit of a crack, did you hear any weird sounds that terrified you?
I'm sure I heard tons of stuff.
But we tried to keep it upbeat and not like I was super scared.
So like in the video, I don't think we really put that kind of stuff in.
That help you get less scared knowing so many people are watching.
If you get scared, it's kind of embarrassing, whatever.
So that kind of blocks out that.
No, that whole time I was just like, for the love of God, don't crack.
Because all I did was stare up at that dirt.
And so I just saw 6,000, 10,000, whatever, 1,000 pounds of dirt the whole time for like 50 hours straight.
And it hurts like fuck.
Like the bottom is just wood.
So you're just like, that in and of itself is a job.
Oh my god.
It's just like laying on wood.
It wasn't fun, but you know, 194 million views.
Not that bad.
I would do it again.
Yeah.
What was the worst one to do?
The one you would never do again.
That's a great question.
Let me flip through these.
No, Buried Alive, I do again a heartbeat.
That wasn't like, in the grand scheme of things, it wasn't too crazy.
50 hours in solitary confinement don't seem that bad.
That's funny.
No.
After you're married, that seems like a kind of a vacation.
Yeah, you have the fucking goofy goovers over here torturing you and they won't let me sleep or do anything.
Seinfeld Material and Dirt Jobs00:02:11
Okay.
No, Carl, what's the hard one?
There's one I say all the time, but I'm just drawing blank.
When it's not counting down.
44 hours on ice, maybe?
Yes.
I spent 24 hours on ice.
That was miserable.
You couldn't pay me to do that anymore.
What do you mean?
We just built a house out of ice and I just spent 24 hours in it.
Were you wearing something that would like pants like this and like a short sleep shirt?
It was brutal.
I was like shivering all night.
It was one of those ones like 10 hours in.
I was like, I'm too invested to quit.
But current me wouldn't do it.
That was like peak grind me where I was like, you know, I'll do things as long as I'm not putting my life in danger.
Like, which we had.
That's the whitest thing you've done.
White people really love not being cold.
It's like a thing I've noticed is why people walk around in the water.
With my shorts on and dragging high off.
Let's go.
Yeah.
That's your whitest right there.
Sitting in ice for 24 hours.
Yeah, that's brutal.
How many views did that get?
Like 100 million.
It kind of flopped.
I'm just kidding.
What is a flop for you now?
If a video doesn't get like 50 million views, it kind of sucks.
So, but that's in English.
And then we dub them in other languages.
I love this.
Yeah.
Have you seen the Espanol channel?
Yeah.
Yeah.
You should do that.
We, yeah.
Yeah.
So that one's been crushing.
We just hit 20 million.
You know what's weird?
Is I bet people already were doing that for your videos.
Yeah, they were, especially in like Japan for some reason.
Yeah.
People used to upload their videos like crazy and they get millions of views.
Yeah.
Yeah.
So then that's why we just started doing it.
But the way that you guys do it is smart where you get the actors that are known.
Exactly.
Well, there's a huge secondary market for Mr. Beast videos.
So like we'd come up with an original idea, whatever.
Like, I don't know, press this button, win 100 grand.
And then the next day, you'd see people on Spanish-speaking communities, Japan, Russia, all over the world, do the exact same video.
So part of this as well, like everyone would just rip off our videos around the world because that was like a huge strategy.
Like people at all these countries would just see who can copy our English videos first in their country.
And now that we do this, like the rate of that has decreased a lot.
Wow.
I wonder if there's a fake Supreme t-shirt of the video.
Exactly.
People do that with our stand-up.
Oh, 100% they do.
Guarantee.
There was a comic, I'll leave his name out, but it was like huge in France.
And apparently, he was just using Seinfeld's material.
Shingles, Ecstasy, and Stand-Up00:04:31
He was just, you know what I'm talking about?
But I'll tell you after.
And he was just like using Seinfeld's material.
And then they became friends.
Really?
Yeah.
Seinfeld is such a fucking maniac.
He was like, this guy's got great taste.
Like, if he's going to steal something, he steals from the best.
And then they became buddies, but he was like a huge comic there.
How crazy is that?
I've never heard Seinfeld.
I love you, Doc.
No, no, no.
I love you, dude.
That's the best thing you've said on this whole podcast.
Do you know who he is even?
Well, I know, because Tariq talks about comedians all the time.
Yeah, but you, but whatever, right?
No.
He's a non-factor, right?
Like, explain to me, like, a non-factor.
I'm pretty sure he's in.
He has a show.
That's all I know.
No, no, but no.
No, he does.
I know you're fucking with me, but I know.
You don't know how much.
I hate Seinfeld.
Yeah, yeah, yeah.
I don't hate him, but I just think he's whatever.
But the fact that you don't even know, keep going about this, like talk me through this.
Like, what are you feeling emotionally?
Retention through the roof, right?
This isn't like TikTok.
This is going, okay?
Yeah, just like, Drake talks about him, and that's about it.
But he has a show, or like, what is his thing?
Like, what is it?
Isn't it?
I'm going to sound dumb.
Isn't it like Better Col Sol or something like that?
Yes, yes, yeah.
Is it not?
Yeah.
Drake seven.
How's it called?
The show's called Seinfeld.
Oh, Seinfeld.
Yeah, yeah.
The show is Seinfeld.
Yeah.
Gotcha.
Gotcha.
But that's okay.
Is that on your show?
Is that before my time?
His show is actually called Breaking Bad.
Yeah, But go on, go on, go on.
But yeah.
Okay.
I'm going to stop here.
I'm making a no, Andrew.
I need you to ask him about movies.
He's never seen an entire movie in his one movie in his entire life.
He just has to.
I grew up on YouTube.
This guy's never seen movies either.
That's fine.
This is watching movies.
And you want him not to watch movies.
No, no, but it was because he was homeschooled.
This is different with you, right?
Yeah, you homeschooled?
No, I just thought it was wasted.
Did you have chicken pox as a kid?
Oh, my gosh.
Probably.
You did.
I just had shingles like a couple months ago.
So that means you had shingles.
Shingles means you had chicken pox.
It's the same virus, though.
Yeah, yeah.
So there you go.
Mark just had chicken pox at the ripe age of 25 years old.
You had shingles.
Who are you to talk?
What are you talking about?
We're in the same gene.
I'm not talking about a compromised immune system.
I know.
Same, same thing.
Oh, really?
No.
It's Crohn's.
Oh, you got Crohn's?
Yeah.
Can you eat your burgers?
Yeah, those are fine.
It's mostly just, I don't know.
I'm just so heavily medicated, it's like in remission right now.
But if I wasn't on medicine, it'd be different.
Oh, what type of meds?
Remicade?
Not that anyone knows what that is.
You ever do a remicade at a party one time?
No, but have you ever tried a Tesla ecstasy pill?
Because that's fucking amazing.
Are you public about doing drugs, dude?
Love them.
Love drugs.
Literally, I was like, yeah, I'm on my way over.
He's like, is it like an ecstasy?
Ecstyne.
Ecstasy.
That's where people make ecstatic drugs.
I'm a Christian boy.
I don't do drugs.
He's like, okay, okay.
I didn't know if you were fucking with me or not because, like you'd also.
Like he's going back and forth with like being very sarcastic, and then like very serious in the text.
So I have no fucking never spoken on the phone before at all and like, so we're on the phone with, we're on a group text with Tarek, and he's like listen, we need to kick Tarek out of the room immediately after he comes here.
I go, okay, that's fine.
And then he messaged me on the side.
He goes, I would like to talk to you privately.
The joke was that Tariq just loves you guys, and so I was.
All that stupid shit I was saying in there was to embarrass him, because he's like cringing in the back of the car and I could see him in the rearview mirror.
So I just say some dumb shit to you, like yeah, I don't fucking care, or whatever.
And then I just look back and he's just like, hey, you're a good guy dude Tarek, you're a good guy, thank you, and we're gonna pronounce your name right every single time.
Yeah okay 100, you are a good Christian boy, though.
Is it true that your old YouTube banner used to be like a Bible verse?
It did.
I used to go to a Christian school back in the day, oh yeah.
But now it's like it's just kind of hard to tell what's right or what's wrong, like religion wise, there's so many and I don't know.
I believe there is some kind of God, but how do you know?
Damn, Mark just got so sad.
You're not gonna be Hindu though, you know hey hey hey, you are a good Christian boy, aren't you?
On YouTube, we have a lot of God stupid shitty, no more.
Isn't it funny?
Because he's such a fucking Catholic?
Lobbyists, PornHub, and Religion00:04:36
Oh really, you really don't.
Is that why you donate to Catholic church?
Yeah yeah yeah, he bullies you.
And no, he calls that my paycheck.
That's what it is.
Yeah yeah, he gives me money.
Hey, I have his revenue up here.
I mean, he could probably make some more donations, I think so.
So have your feelings changed since Tark's been around?
Or like, has he expanding the caliph?
Oh, my gosh.
Jesus.
It is admirable to see how devoted he is, though.
Like, he doesn't drink.
He doesn't do anything.
Actually, he's not one of those people that just preach it.
He actually follows it.
He talks about my boy.
Sometimes it does make me go like, damn, like, there's something there.
Like, he really cares a lot.
It's easy to be like these capitalists who bites these guys.
Another one that bites them.
We're busy guys, okay?
Five times a day.
You're not going to get it.
Hey, he gets his five inches.
He gets it all.
I try.
I try.
It's hard.
I'm just saying.
This guy.
Titanic.
Have you seen it?
No.
Haven't seen it at all.
Wasn't that before I was born?
Was it not?
Well, it sank before you were born.
Son, yes, it was.
Yeah, okay.
So, like, what?
Fuck if I go back.
Performance 3?
What do you want me to say?
I'm trying to go through like the big famous movies.
Yeah.
I never had any interest in understanding that.
They're just a waste of time.
Before I was 18, I didn't even listen to music because I was like, this is a waste of time.
I should watch more YouTube.
What?
I'm an idiot.
Are you like a, I'm not even, are you like on a spectrum of some kind?
Probably a little bit.
I've never gotten tested.
But it's just like, if you want to make great YouTube videos, you just watch YouTube videos.
You've got to be a little rich.
So like a two-hour movie, you can watch like 20 YouTube videos and you'd get exponentially smarter doing that, you know?
Mark just Wikipedia's movies so he knows what happens and then uses votes from them.
You know, I actually thought about paying someone to like just give me a synopsis of all the biggest movies because like I have never watched Harry Potter or Star Wars or any of it.
And the amount of times in my life, people just, you know, are like, what?
You've never seen it?
You know, like, it used to be funny.
Now it's getting to the point where it's like, it's kind of sad.
So you didn't even watch Squid Game.
No, that I did watch before we filmed it.
Of course.
And then after watching it, where you're like, wow, this is fun.
Yeah, we should recreate it.
But in general, we're like, whoa, like TV shows are cool.
There's a feeling you can get from a long form series that's really good.
This is the thing where people misconstrue.
I don't think movies are bad.
I just think I want to be the greatest YouTuber to ever live.
And so I should just focus on my thing.
I think you've achieved that already.
Yeah, which is why now I do watch a little bit more movies.
Let me ask you that about being the greatest YouTube ever.
What's next?
Because I was listening to your Rogan, and I swear to God, I thought this guy should be president.
Oh, no, I'll say that'd be fun.
Is that something you've thought about?
Yeah, the only thing.
Political aspirations.
Yeah, I would love to.
I just feel like you have to do a lot of politics leading up to it.
And I don't know.
If you could just go from, you know, no one ever has done this, just being a celebrity to just being president, that would be great.
But if I have to work my way up and be like a mayor, I think we've realized you don't have to.
Yeah, well, then it is appealing.
Yeah, when I'm like 40 or 50.
Really?
Yeah, that'd be.
Bro, if I was telling you, if I was a billionaire and I just gave away all my money, I was like, I can't be bought.
I just gave away every penny.
I have literally zero dollars in my bank account.
Vote for me.
I feel like that's a pretty good campaign thing.
Like, you're voting for me.
Yeah.
Like, I have $10 billion, give away every penny, can't be bought because I gave away all my money.
And then I just do what's best for people.
I like this.
Yeah.
And just ignore lobbyists or whatever.
I like, but you need to keep money in order to ignore the lobbyists because otherwise.
I give it all away.
And we're good.
Well, there's freedom every day.
Bro, I get 400 grand a year if it's president.
I'm good.
Oh, yeah.
You can live off that line.
And the taxpayers.
Dude, I like this.
I think that.
I think if I wanted to.
You're 24 right now?
Yeah.
Okay, go.
Yeah, it'd be like three more cycles.
But I wouldn't do it.
I'd probably do it by mid-40s.
Yeah, I think I think I could make it interesting enough where I could win.
Okay, well, how?
What?
Give away all my money and just like, you know, I know how to get people's attention.
I can't say too much because then I'll regret it in the future.
I'm thinking, yeah, I'll just trick all the fucking idiots.
That's literally what Trump said.
Trump said that word for word.
So, and then before you do that, Pornhub, would you take over that?
Oh my God.
I would like to do the thumbnails.
I feel like Just boost the CTR.
Yeah.
More saturation.
You said about YouTube early on in the interview.
You said, this is what I'm going to do for the next 10 years of my life.
You have, it's 10 years you're doing YouTube and then what?
You said a very specific number.
Yeah.
Well, I don't know.
It just kind of depends how things go.
Quarantine Skills and Company Decisions00:14:37
Like if we have thousands of Beast Burgers and Feastables goes well and we start a mobile game company and other stuff like that, I don't know.
There might just be a world where I run those companies.
Yeah, it's just, we'll just see it.
What do you like better?
You like creating or running the companies?
I love creating and I also, it's weird.
I like both.
But you like running the companies.
Yeah, I do.
It's a lot of fun.
It's like being like, it's much easier to run a burger joint than to have to like break the internet every week.
You know what I mean?
Or to run feastables, you know what I mean?
Because you just get a kick-ass team and you just kind of like point them in the right direction.
Whereas like this is like, I got to do just crazy shit that's never been thought of.
And it's a coin flip.
And you don't even really know if people would care.
You got to do that every week.
And it's all got to be me.
Yeah.
All centered around me every week forever.
Yeah.
But I enjoy both.
I think like, like we just opened up our first physical Beast Burger, which is crushing it.
That one's doing like 30,000 a day right now.
Wow.
And then Feastables is in every Walmart now and that's crushing it.
So it's interesting.
I'm so impressed by your ability to scale.
I think that's the toughest thing for a creator.
Scale.
Scale your business.
So like hire a team, train that team to do those roles so that you can create more time for yourself.
Yeah.
And I think that's like an unbelievably difficult thing.
Like for me, I find it incredibly difficult.
I often find like I'm the bottleneck for the things that we're doing.
100%.
And that's not to say that all these guys aren't unbelievably talented and better than me at every single thing that they do.
But a lot of times it might come down to a decision I have to make and then all of a sudden we're limited in our output.
100%.
And yeah, I'm just like.
The way you should see it is like, you know, if hypothetically, like for creating content, you have like the making the video happen, the production, the editing, camera work, or whatever, writing stuff.
Like even if you split your time evenly, you can only put 25% of your time to each.
Whereas like an editor can put 100% of their time into it.
So like even if they're the same skill level as you, they're just going to shit on you because they have more time.
Same with the camera guy or writer or whatever.
And so I think that's where a lot of people just don't realize.
Like they're like, well, this person isn't as great as me or I can make better decisions.
Yeah, but 25% is generous.
They can probably spend like 10, 20 times more time than you can doing it.
And so due to the sheer extra time, they're going to shit on you at that job.
Shit on you means just do it way better.
Just do it better because they have more time.
Yeah.
Like if I had to edit a video, I'd have to put in literally one 100th the amount of time.
You know what I mean?
So they should be able to do better.
Tree should be a better cameraman than me because he could study it 30,000 times more than me.
Now, did you find initially, I think this was our issue as we were starting to grow and we've tried to rectify it a bit, but like that you were hiring people who could do a bunch of things.
When did you start getting specific in your hires?
Almost right away.
That's smart.
Yeah.
Because I feel like what we did is like everybody did a little of everything and then it's hard to fucking scale because we're all doing a little bit more.
We're trying to pay like salary, quite frankly.
Oh, really?
I mean, one guy you can hire to do everything.
No, no, no.
I'm not a chief skater.
Did you hear he beat Netflix with his specials?
So you immediately knew you're like, okay, I just need these guys' camera, these guys editing.
Yeah, 100%.
Yeah.
Because you wouldn't hire a guy that bops your floors to edit a video, obviously.
Yeah.
Yeah.
We didn't do that.
We didn't do that.
We got the guys that edits him off the floor.
It was the other one.
You understand?
Actually, literally.
Yeah, literally.
That's the other one.
That's kind of how it works.
No.
Yeah, it is crazy.
Cause our main channel is killing it.
The gaming channel is killing it.
It's wild.
What part of the process makes you the most, like gives you the most dopamine?
100% uploading the video.
Seeing like the real time in like the first five hours, he gets like 5 million views.
It feels so great.
That's my favorite.
I always tell him, my favorite part of the day, we drop an episode or we drop a clip.
I go to the gym for anyone to drop.
Yeah, I'm working out listening to tribal music, watch like just refreshing YouTube video, and then you see it hit one and you're like, oh, what's that drug earlier?
I mentioned that's what it feels like.
Tesla, it's the closest thing.
It's the closest thing.
It's so funny.
Exactly.
That's that's my version of drugs.
Yeah, but he still said Tesla was better because he said that's the closest thing.
Well, yeah.
I mean, opposed to like artificially implanting your brains with chemicals.
Yeah.
The closest is like the artificial hunt.
You know what I mean?
That's what it is.
Yeah.
Seeing the number just go up minute over minute.
I'm back in the jungle.
I'm working out.
I'm running.
I'm on the treadmill trying to get the food and all of a sudden the views go up.
Ugh.
The best.
Best thing ever.
Now, is it equally painful if it doesn't do well?
No.
At this point, you're like unattached to negative actions.
You just look.
Well, because why?
What?
Me getting depressed doesn't do anything.
You just look at it.
Should we change the thumbnail?
Change it.
Doesn't work better.
Okay, look at the retention graph.
Why did it do bad?
Take some notes, move on.
You know what I mean?
Like being super emotional over it doesn't really do anything.
It's usually which I used to be.
Like if I had a bad video, you would know.
Like I'm like, I would literally cry, you know, especially when like I was betting the farm on every video.
Like that's, you know, then it was like, fuck, like, you know, I can't pay Tariq if this doesn't do well.
Wait, did you ever have a week like that?
Uh, yeah, but I would just take out a loan.
And then the next week, I'd be like all right, we're gonna spend a little less, guys.
Um, but now that we're like not as reckless, it's like, yeah, it's a lot easier to not care as much.
So you took out a loan to make the next video.
So you did like, yeah, there was one month where I had to like a $200,000 loan because we were just like, we were just against what?
Your house or something like that?
Well, the way it works is you make money, but it like sometimes, like a brand.
So if I did a brand deal for fucking Lord's Mobile, like sometimes they don't pay you for 90 days.
So if you had money coming in, yeah, it's like, hey, they owe me like 200 grand, but I don't fucking know when it's going to get here.
Yeah.
I'm, you know, I got to keep spending money.
I'm a goddamn DGen.
Like, we got to keep making videos.
And so I'll pay you back.
Yeah.
So a lot of moments like that.
I'm just wondering.
Sorry, go.
Do you still have moments like that?
Not as much.
No.
Because now that we're still in millions a month, it's like that, that's a little too risky because I have hundreds of employees.
So I can't, it's a lot easier to bet Tariq's job than hundreds of people's with families' jobs.
You know what I mean?
Now, you don't know every single person that works for you.
Just gonna ask.
In which company?
In all of them together.
Right?
Of course, right?
I don't know the guy who's like packaging feastable bars or whatever, of course.
Got you, got you.
Do you make an effort to connect with every person that is a full-time employee?
It just depends.
Like Beastburger, we just hired 40 people for our restaurant.
Like, you know, it's hard.
And it's like hours away.
We're going to go open other ones that I might never even visit.
You know what I mean?
So, but on the main channel, of course.
Yeah.
People who are help making my baby, 100%.
Yeah.
So everybody who's making the creative decisions with you, you know, influence.
Because they have to.
Because, like, the channel is just an outlet of what I think is entertaining.
So if they don't really have much interaction with me, then it's hard for them to make decisions.
Yeah.
And is it true that you train somebody to essentially be you?
Oh, 100%.
And where is that person?
The CEO.
He just runs like the hiring.
And basically, while I'm here just having fun, he's, what is it, Monday?
He's over there working.
How did you know he was the guy to be you?
Because you are, I don't know if they're aware.
He's a lunatic.
You are a historically impressive human being.
Thank you.
I don't know if you're aware of this.
I agree.
But no, you should.
Yeah, no, I had a feeling you know this.
Yeah.
But how do you find somebody that you're like, no, that guy is special?
Because the big things are: are you coachable?
Do you see the value?
And like, do you believe in what I believe in?
Like, those are like the three things where if someone has those traits and are you obsessive, those four traits, then usually in the long run, you'll work out.
Like, if someone's skill sets here and they're like growing like this, and then you meet someone here, but they're coachable, they see the value, they're obsessive.
After a year, their skill set's going to be up here and this guy's going to be here.
Obsessive is big.
Yeah.
So it's like people who are willing to just like follow me around for six months, learn.
They think we're going to be the biggest YouTube channel in the world, which isn't really a problem anymore.
But like, remember, Tariq, when I used to pull you guys in a room, I'd be like, give me three years.
I swear to God.
And they'd be like, you're fucking crazy.
Yeah, he used to, literally, when I first worked there, it was like, what, 10 million?
Remember the whiteboard session?
Yeah.
I would be like, this is you.
This is your house.
This is whatever car.
Make it a fucking Lamborghini.
Just if you're here in three years, this is you.
And I would like do that.
And they'd just be like, what is wrong with you?
And after three years have passed, how do you keep kicking the can down the floor?
Three more.
Give me three more.
No, they're good.
Drinks, Rich.
But yeah, so it's like people who possess those traits always do well.
And so he was all those things.
He just lived with me for a couple of years.
We like literally, we would work.
We would talk until 3 a.m., get up six hours later, do it.
And after two years, it was great.
And this is by design.
You're like, you live with me.
Oh, yeah.
Bedroom side by side.
When did you get this idea?
And where did it come from?
Because if we weren't talking at all times, we'd just go bankrupt.
Oh, no, no.
I mean, like, where did you get the idea?
I need a clone of me.
Well, it just kind of happened.
Because it was natural.
Which just naturally, we were working and working and working.
And it was like, well, we don't want to just stay in our shitty little tiny studio we had at the time 24-7.
So just live with me.
And then we live together and we're just inseparable.
And so for like two years, every morning, all day, every night, we were.
So this organically happened.
Okay.
I thought that you plotted this and you're like, I know you're doing it.
But now I want to do it again.
I just bought a new house and we're moving all their heads to the company in so they can get more like time with me.
Because at the end of the day, the more that they know you, the better they'll do.
Because these videos are literally just like my creative extension.
Like if I show up and I don't like it or something's off, then we just scrap it.
Doesn't matter how much we spent.
Is there a time where the Mr. Beast channel is running and you're just not in the videos?
Oh, fuck no.
Yeah, you always got to be there.
Yeah, 100%.
And how sure are you of every little piece?
I know you're particular, but like once you're in the edit, how confident are you like, oh, this intro has to be like this?
Or are you still kind of doing gambles?
You're like, I'm not really sure.
It's weird.
My threshold has always been, do I find it entertaining and do I watch it?
It's and so, which is going to sound dumb, but I've just spent so many years just studying what does well.
And I've seen so many hundreds of thousands of videos probably at this point because I don't watch movies and I don't didn't even listen to music till I was like fucking 20 years old.
I would just obsess, study retention charts.
You know, we'd scrape a million videos, see where the dip is.
Like I know everything, like if you pee, like how it hurts retention, if you sneeze, like all that kind of stuff.
And so I've just like my brain has just been programmed to like just know.
I don't know.
It just comes secondhand.
Like I can just tell you, no retention is going to drop there.
We should probably.
Yeah, peeing hurts retention.
It's a turnoff for someone.
People just don't like to hear.
Well, just in some cultures, it's not as accepted as that makes sense.
Yeah, you're saying that like it's weird.
Sneezing, it's just like it doesn't progress the story.
It's kind of like anything where like the story comes to a halt without a reason just kind of hurts retention.
So like all those things just are second nature to me at this point.
So I just watch a video and I don't know.
My brain just goes alert, alert.
And then I just pause it.
I'm like, something's wrong here.
Just fix it.
How much have you studied story in general?
A lot more than I should.
I mean, that's my whole life.
Yeah.
I mean, I guess like, you know, when you talk about optimizing an intro and hooking people, that is essentially story.
So like probably 30,000, 40,000 hours of my life.
Isn't that crazy?
Wow.
But at the end of the day, like I even look at that with like stand-up, the things that we remember, like the most iconic jokes, a lot of times they're not necessarily just premises, but they're stories that a comic told.
And there's just something about humans that we are drawn to story.
Maybe our brains organize information in that way.
I know you said something.
Stories you can tell again.
Like stories you want to relive.
Like she can do a stunt.
Oh, I exploded an airplane.
It's like, okay, that's cool to see once.
But once there's a story where it's like, I can, that kid lived in a, in a place he was like, I was about to run up the same fucking video.
Like that arc.
You can watch a million times because you're not, I'm not watching something happen.
You're telling me something about myself.
Yeah.
It was that video is great.
It kept flipping.
It kept misdirecting.
It kept misdirecting.
You know what's funny?
For that video, we had someone else lined up and we were like, hey, quarantine before this video.
This was when COVID was a little bit more of a thing.
Quarantine, quarantine, quarantine.
It would suck if you get COVID.
Shows up to set that day.
What the fuck?
And he's like, I haven't seen a human in like three weeks.
I'm good.
They test him positive.
No.
And we were like, come on.
You just blew your shot.
And so then that guy in that video is actually my editor because I was like, he killed it.
Yeah.
He was great.
So it was literally like last minute.
I was like, Anyone want to do this?
And then Josh, my editor, is like, I'll do it.
And so we just threw him in there.
Proposal.
None of that was, we didn't even know Josh was doing it until like an hour before he went.
It was so perfect as far as story goes.
I was like, they had to express it.
I swear to God, we didn't.
So the reason there's an astronaut blanket and astronaut stuff everywhere is an astronaut and he was going to use the money for astronaut school.
And so that was, that was going to be our story.
It was like, you know, we're practicing for you in space.
That was the whole theme.
We're practicing for an astronaut in space.
And then the day before, it's just like, yeah, I haven't seen a human in three weeks.
Okay.
But I got COVID somehow.
Okay.
This is really interesting to me.
So story, can you break down specifically what it is humans want, need, or interested by?
It's infinite.
There's so many different ways you could tell a great story.
But is there like a specific way it needs to start?
Is there some sort of stimulus that needs to happen?
Like really, so it.
There's like, you can look.
I mean, literally billions of videos have gone viral on YouTube.
And there's like, yeah, I mean, there are certain things like you hook them at the start, but how you hook them is whatever.
I mean, culture, there's different things, whatever is relevant at the time.
Like different things would hook him than him.
You know what I mean?
Like a Catholic joke or something would get him watching, but I might not understand it.
It's like literally infinite, you know?
Right, So I just wonder if there's some sort of structure that we're drawn to.
Like, because the only structure is really at the start of the video, you got to get them interested and get them watching.
And then basically, I mean, it sounds obvious, but just don't have any moments where you veer off story unless there's a really good reason and just end it really quickly.
Like those are the only things that are constant.
And then how you do those are really up to you.
End it really quickly.
Yeah.
Meaning the entirety of the video is quickly.
Like if you're like, thank you for coming out to the podcast, they're clicking off.
And then, and so as you're saying that, I go, no, thank you all for coming out to the podcast.
And then we do that for like a minute.
You're just like nuking your attention.
People are already gone.
So like, and like if buried alive, if at like the 49 hour mark, I'm like, guys, this is a great video.
They're clicking off.
And then I go back to another story.
So the second you wind a story down, end it quickly.
Yeah.
On YouTube.
On movies, obviously you get more leadway.
Do you think you could apply this to a Hollywood film?
Yeah.
Do you have any interest in that?
Oh, yeah, 100%.
I want to make a movie.
Are you aware of the fact that you are destroying Hollywood almost single-handed?
I don't like, obviously, there are great films out there.
So it's like, it's not like I think they're all terrible, but just a lot of times there are parts that are boring.
And I'm like, you know, to me, you're like a threat to Hollywood studios.
What you're doing is like a completely different thing that fucks their whole model.
Early Content and Attention Spans00:11:21
Maybe.
I don't know.
I think they should just pay me money to promote their movies.
That's a sick idea.
Yeah.
After what happened with Squid Game, why is every single movie not asking?
If they did it the reverse, imagine if the video came out and then Squid Game.
Because you got more views than the actual Squid Games.
Yeah, but Netflix has subscribers, yeah.
Yeah.
Like imagine that video came out and then Squid Game on Netflix.
I know.
I agree.
I 100% agree.
I think like people are coming around and it's getting there.
It's like, it's weird how slow it is.
They still would rather like buy a Orange Bowl commercial than a YouTube video.
And it's like, how many people are even watching this football game?
I don't know, buddy.
You know, like, well, I mean, it's probably like four or five million, but is it?
Probably.
It's like every old person home, they just leave the TV.
And they're opening up TikTok and commercials.
I agree.
Like, you know, it's low.
That's what I'm saying.
Whereas this one, it's like, it's literally the equivalent of you getting a football commercial and Tom Brady in the middle of the game going, pause.
Let me tell you about experience.
And he's just rambling for a minute straight.
All right, you got experience?
Okay.
Hike the fuck the ball.
You know what I mean?
Whereas on commercials, on TV, they're like, okay, go ahead and pick up your phone right now.
Go open TikTok.
We'll see you in two minutes.
We're going to bore the shit out of you.
And on YouTube, that's what you get.
So it's like, it's more eyeballs.
And it's like the person you're there watching, it's just this is an age thing.
I remember when I was.
I don't even know if it's an age thing.
No, no, I'm telling you.
I realized this.
I was at my cousin's house and my cousin's kid, whatever that is to me, second cousin or something like that.
He was like seven years old.
And I asked him to turn on the game.
And he goes, I go, it's on.
I remember this.
I was there.
No, yeah, you were in DC.
He goes, I go, it's on ABC.
And he goes, what channel is that?
And in that moment, I was like, TV's done.
Yeah, I wouldn't even be.
I actually don't know what channel ABC is.
Okay, so ABC is, there's like a few channels we just all knew growing up.
Yeah.
Isn't that channel one?
It's in the first 10.
Basically, there's like, there was like seven channels that every TV just had.
CBS, you had to be gosh.
Okay, that makes sense.
ABC, CBS.
That's exactly.
And it was one of those channels.
You're our age.
No, no, I'm 38 years old.
I think you said 20 is very hot.
Holy fuck.
That's a compliment, though.
That's a compliment.
Oh, shit.
So I'm watching this happen.
And I'm like, oh, TV's done.
It's over.
There's no way.
They don't even have a chance because the YouTube's not watching it.
So you're going into this as somebody who had no value in TV.
These brands meant nothing to you.
And TV means nothing, right?
All these things.
I mean, maybe HBO or like Netflix do based on like certain shows that they have that are popular.
But outside of that, the brand isn't as valuable because you're seeing all the views on YouTube.
Older people are finding YouTube still.
Crazy.
I know.
So like when these young people look at you, they go, oh my God, that's a star on the only thing I watch.
Whereas my mom goes, oh, YouTube, that's kind of like MTV or like ABC.
It makes perfect sense.
It's like poor TV.
Well, the most like, the best encapsulation of that moment was one time I was filming for Shark Week or whatever.
I don't remember why, but I was with the host of the show, like the shark guy.
I didn't really know who he was, but he was really cool, super fun.
And we see a dad and a kid.
They're walking this way and they both like light up.
And the dad goes up to him.
It's like, holy shit, I love your discovery show.
And the little kid comes over and it's like, holy shit, I love you, Mr. Beast.
That's funny.
And me and him both looked at each other and we were like, that just sums up America right now perfectly.
Yeah, that's it.
And it's going to flip.
It's already flipping.
I agree.
Get up.
Sometimes the old people watch his YouTube.
No, no, no, no.
Not only the old people die.
What's happening is like, he loved COVID.
He was like, finally, my market penetration went off.
It is just crazy.
Yeah.
I remember there was some interview that you were doing where you're like, I'm just all in on YouTube.
That's where you're talking about.
Then goes Rogan.
Was it Rogan?
It's every interview.
I sound like a broken record.
No, but you have to say it, man.
It's so true.
It's like, this is the spot.
This is the place that does the marketing for you.
I tell comics all the time.
I'm like, if the bit is good, it will find the audience for the Netflix can't do that thing.
Even if it's not done well.
Think about your early content.
It was like thumbnail trash.
It was filmed.
Title nothing.
It filmed one shot.
And it was the only stand-up on YouTube.
And the bit was so solid.
It's all over TikTok.
You're all over my TV.
It's shifty.
Shifty.
There's been killing on the TikTok.
But it's like, yeah, when we were first doing it, we were just putting things up and it was so like new and novel.
And I had this feeling, I'm sure that it was something that you were already doing.
But I was like, oh, wow, this is where the people are.
They love stand-up.
And we could do a type of stand-up that you couldn't do on TV.
You could be way edgier on YouTube because there's no rules back in there.
Now there's fucking rules.
I was about to say, I don't know.
Nobody's back.
This is before the fucking, you know, there was.
The apocalypse.
Yeah, exactly.
They were putting like Sharman ads on like beheading videos from ISIS or something like that, right?
And then the advertisers freaked out.
Before that, you say whatever the fuck you wanted.
So you're getting like the real raw commie that I've been working on.
This number here.
Yeah, I know.
Different time.
Fucking ISIS, bro.
Yeah, dude.
That was it for everybody.
That's the worst thing those guys did.
Yeah, nothing worse.
Yeah, they ruined our ads.
I hate those guys.
Now, you talked about there was a group of like YouTubers that you came up with that you guys all like shared advice with early on and then you kind of stopped.
Yeah.
What happened to those guys?
Oh boy.
So yeah, the story is when I had 10,000 subscribers, I met four other people with 10,000 subscribers and we just talked every day for a thousand days in a row.
I don't know who to look at.
Why do you guys all go on different stuff?
Because you're the center of attention.
Yeah, but it's like I got to look back and forth.
But I don't know.
There's a lot of food on it right here.
Yeah, I think he's about to make out.
He's fully Asperger.
He's right here.
The Gasberger is Asperger.
It tasted good.
But regardless, so we started talking every day and we just nerd out and shit on each other.
And we all started blowing up.
We all hit a million subscribers like a year later.
We were crushing it.
And then the reason we fell off, which is what he just asked, is one of them started doing acid and he had a really bad trip and like thought the devil was like cutting his arm off and it was regrowing and it would never end.
So you know, it was, it was bad.
So, but he's good.
He went to rehab.
And then another one went back to high school of all things.
Went back to high school.
And then another one left the group to go become a pro Fortnite player and it didn't work out.
And it was just like, it was sad because we were all on this crazy growth trajectory and we were all like went from making like a hundred bucks a month to like a hundred thousand.
And then I just kept going and they all just got bored and whatever, just found reasons to self-destruct.
And do you keep in touch with them?
Do they ever hit you up like, hey, can you help me?
No, not really anymore.
Really?
One of them does.
Who's crushing it?
He went on a bodybuilding phase and just got jacked and for three years did nothing but lift it every day.
And then he just jumped right back on.
And now he's crushing it.
But the other three, I lost them.
Oh, that's wild.
Do you feel like there's a personality type amongst YouTubers that makes them successful?
100%.
To be a successful YouTuber, you have to sit in your room and just fucking have little social interaction for a very long time.
Like probably a solid three to five years minimum of just being a fucking loser and sitting in your room and just filming videos.
And if you're, that's what it is.
I mean, for the most part, like, because your first videos are going to suck.
Like, they are.
It's going to take you a couple of years to make them good.
And it's just like a lot of time.
And who the fuck has that kind of time?
I look like Logan Paul.
Like, Logan's like sociable.
Like, he's, he's personal.
But see, he came up as like a vine star.
So it's like a little different and then transitioned it over.
But sure, you have exceptions like him and Emma and people who are just naturally good personalities.
But if you look at like a lot of the top tier YouTubers, it's not that way.
You know what I mean?
I would say you have these little unicorns who just, they're naturally funny, but most of us, it just, you just got to beat it in our heads over the course of years.
Like fucking be entertaining.
Which is also different than TV because TV and movies, the stars are almost this like ethereal quality.
You just have this charisma and this thing that the better, more features, the more features you get.
That kind of stuff.
Yeah.
Yeah.
So it's a, it is a complete opposite in that way.
Yeah.
And now you have all this knowledge.
You have all this information.
Like you can look at a channel and overnight get it to a million subs.
Like, and I know you help a lot of people.
I think you said that on Rogan.
You're like, I just like consulting.
He's definitely your data guy.
Come on.
Let's get him.
He's a good data guy.
Don't get rid of his face.
I got you.
Let's see what he pays.
You know what I mean?
Yeah.
What?
I can double it.
It's that number right there.
Okay.
Well, I can still double.
I'm like, I'm curious.
Like, what is your criteria?
I love him still holding this.
Just like, that's my comfort zone.
That's my comfort zone.
Exactly.
The second we get.
Literally, YouTube Studios opened.
They hand me analytics.
I'm like, hey, guys.
Sorry.
That was how I guess it started.
He's baby blanket.
But like, what is your criteria?
Like, you see a channel and you're like, it's like, I won't do the podcast unless YouTube analytics is holding it.
I was like, it's a complete deal breaker.
Yes, no analytics, no me.
That's the writer right there.
You're like, I need an iced coffee, a beast burger, analytics.
But like, what is your criteria for, okay, I'm going to help this person and potentially change their life with these little pieces of information?
Yeah.
That's a lot of people.
It's not as deep as you'd want, but it's usually just like, don't make shit videos.
Most people think their videos are good, but they just suck.
You know what I mean?
Like, if we go watch my older videos, they're just garbage.
But at the time, I thought they were great.
No, I think he's asking, how do you decide who to help, right?
Yeah, exactly.
Oh, usually it's easier to teach people how to make better clickbait than better videos.
Like, if you're not an entertaining person, it's like, that's too much work.
But if you're making great videos and it's just poor packaging, I can fix that in a hard time.
It's like this nerd right here, just hire him, let him do it, and you're good.
Yeah.
Oh, that's interesting.
Ah, so you even have people that you can outsource for all these things.
Oh, yeah.
I mean, there's a whole community of people that just, you know, obviously there's unthumbna.
Yeah, there's unlimited money here.
They know they're hard.
Unlimited money.
Can you tell them what you invest per thumbnail?
Yeah, well, we probably spend around $5,000 to $10,000 in thumbnail, just making sure we get the right image and it's good.
Because the thumbnail makes the difference between 50 million views or 200 million.
And how many thumbnails per episode?
Or per episode?
Around three.
Yeah.
Yeah.
So 30,000 in thumbnails.
No, that's 10,000 for all three.
Okay.
We're not that crazy.
Like this newest video isn't doing as hot.
So we like swapped a thumbnail.
I hunted 100 people for a million dollars.
We've been working on it.
I don't like this new thumbnail.
We're in panic mode, just switching it out.
Is that you?
Yes.
Yeah.
30 mil.
I don't think it looks like you enough.
Yeah.
30 million views.
You're a fucking loser.
God, dude.
That's embarrassing.
I'm going to hide it.
I'm not even watching this podcast anymore.
Yeah, I know.
And do you ever look back on old content?
Like, I know you had like that Logan Paul where you said his name a million times and now you guys are like hanging out at nightclubs together.
Do you ever look back on your old content and go like, ah, that's, I feel like embarrassed by how I got it.
Oh, fuck no.
I think I'm glad my old question now.
What is it?
That was a setup question.
Why do you hate his old videos?
I don't know why it was.
But I think it's important because I think it shows like I started making no money and like literally making a dollar a day and now we're the biggest YouTuber in the world.
So I'm glad the old video sucked because it shows like other people that they can do it as well.
I think it's the perfect example that you can just like kamikaze your way to the top.
Just reinvest the money, give up all your social life and just fucking go hard and you can do it.
You don't really need tons of money.
How many videos have you taken down?
Old Videos and Logan Paul00:12:08
Not many, if any.
Okay, here's a question off of that.
I had another one, but here's a question off of that.
What's the like craziest video, coolest video that you did, you thought was going to be good?
And then before you put it up, you're like, now we've got this.
Yeah, let me find.
Oh, scrap?
I don't know, but I know of like once that I thought would be a good idea.
Oh, yeah, banger that didn't.
We did this one video where we like saw 20,000 magnets would catch a cannonball.
Where the fuck is it?
And it just bombed.
No one cared.
And I thought that was like a game ender video.
Wait, what do you want to say, Dari?
Into the into the mic.
Yeah, that was the one I was going to say.
Bro, where the fuck is it?
What was it?
20,000 what?
Magnets.
Can they catch a cannonball?
Yeah.
That's interesting to me.
Oh, we also saw Can 20,000 magnets stop a car?
Yeah.
Yeah, no one gave a fuck.
Yeah, you had a real thing for magnets.
Yeah.
Well, so I did have one video that did really well.
With magnets?
Yeah.
Oh, so you were playing off on the magnets?
Yeah, so we basically I bought every magnet.
No, no, no.
I bought every, you would click this.
Every magnet in my city.
Every magnet in my city.
And I covered a wall with magnets.
Okay.
And then we grabbed a gun and we shot a metal bullet in front of it and can like 20,000 magnets, if they're all pulling on it, will it catch the bullet?
Yeah.
That's a banger.
That's interesting.
Yeah.
So that video went.
Is there a person at the end?
Well, that'd be cool.
That'd be great.
No, in the video, we just shot it.
So we did it.
Carix at the end with an apple on his head.
That would be fire.
There's your thumbnail.
Why him not Carl?
Well, Carl, too.
Okay.
Yeah, but Carl there.
I know, Iris, why didn't you start with Carl?
No, do we want to make America safe?
Oh, my God.
You say these racial things.
I want it to be safe without Carl.
Carl's the one I'm concerned with.
What has Carl done?
He's going to shoot up a school when he gets in.
You actually think I'm 17.
He's not 17.
No.
This guy's slanging all over the city.
You and him are the same age.
Who?
Carl.
I'm 38.
Yeah, I'm 38.
Yeah.
But I couldn't do it.
I did not know what happened.
I was 38.
He's dressed like Mr. Rogers.
Like, he's old, man.
This is an old guy.
24 hours in the desert.
That's what I would click.
Yeah, we did that.
I know.
I saw it.
Okay, yeah.
Yeah.
That's why we did it.
But legit 24 hours in the desert?
Come on, bro.
There are deserts that aren't super hot.
Say again?
There are deserts that aren't super hot.
Aww.
Well, that doesn't count.
You were just in a desert that wasn't super hot.
What do you mean?
Yeah, that had an RV.
Okay.
I had Persian food.
When are you going to come to Burning Man?
I actually, not to change the subject, but I was about to ask, when are you going to just be in one of our videos?
Whenever you want.
In a heartbeat.
That's sick.
I'd be honored.
Let me see what we got coming up.
Let me run some of these.
Is there a camera behind us?
I just want to let you know, I do get scare.
I do have fears.
Okay.
Which doesn't make it way better.
No one cares.
We're good.
I'm kidding.
Kidding.
Now you just got it where it's funny for me to be mean to you.
I've been money into it.
That's the show.
We were mean to each other for money.
The next one is fully booked.
You can't come.
Damn it.
It's last to take hand off private jet keeps it.
Last to what?
Take hand off private jet keeps it.
Take the hand off a punch.
Sick, dog.
That's a banger.
But he would lose.
Like, it's not even like.
Yeah, I wouldn't.
He would give up so fast.
But it's not.
I mean, like, the thing with the private jet is it's the cost of like.
He's probably gonna sell it.
Yeah, I guess.
Yeah.
Dumbass.
I'll buy it.
All right.
All right.
Let's see.
See how I got myself back in the video?
Oh, yeah.
The one after that, we're testing like crazy experiments.
So we're seeing if like a brick wall can stop a train.
If like a tank.
Like a wall can stop electric.
I'll be there for that one.
If like if you, a tank with like whatever, connected to a train, which one pulls each other.
Ooh.
Like that's interesting.
You got a tank and like a Chinese person.
He knows.
He does this.
He does this.
That's a historic event.
I'm glad we got you.
Yeah.
That's a historic event.
No.
This is why your ad revenue is low.
Fuck.
We're losing money.
We're bleeding money.
Bro, this podcast could have had great.
You have me, Seth, the family-friendly guy here.
We could have had great RPMs.
And you just, hey, you just said no to $30,000.
You know what I do?
I reinvest the money, bro.
I give the money back.
Yeah, yeah.
All does it.
You give the dollar back.
Exactly.
We don't need those dollars.
We want content.
But so we're, okay, it's stuff like that.
So experiment video.
I don't know if you want to come.
The one after that, we're going to try to fix a thousand people's eyesight.
I think it'd be cool.
I like that.
Yeah.
Yeah.
Because like just a lot of people, a lot of people just can't see.
And the only reason it is because they just don't have money, which kind of blows my mind.
I love that.
Yeah.
So that's beautiful.
That's philanthropy.
That's philanthropy.
Yeah, you can come to that one if you want.
So what's the next one?
See, the problem is if I go any further, sometimes I'll just say an idea and then like there's 30 YouTubers watching.
They're going to go do it.
They're like, oh, you're doing that in November?
All right.
Guys, we got to get up in October.
They do.
I can only give you like the, you know, I'll be honest, I am down 100% down.
I fucking love what you guys do.
I think it's absolutely amazing.
I would be honored to be in video.
So whatever one, I think it would be funniest if I was really afraid.
Okay.
And there are things that I'm quite afraid of.
Well, we are.
We are going to do the Antarctica later this year.
I will do that.
Okay.
Everyone says that.
We got like.
I will.
Oh, you will?
I will go to Antarctica.
Okay.
We got to.
Tariq's our person picker.
Post is wanting to go.
We might get Logan, Casey.
We got to see how many seats are on the plane.
Yeah.
Does he get to go over Post Malone?
Yeah.
Oh, you don't have a White Iverson though.
You know what I mean?
Come on.
You don't have one song.
Also, you know what?
I want to rip Post, but he seems like a really sweet guy.
No, he does.
But I don't even know if he's going to last.
He seems sweet, but I don't think he's going to last.
It's not last to leave.
Come on.
Wait, it's just bring.
Let's bring everybody.
I think we got to bring it.
All right, well, then we need a bigger jet.
I think we're going to need a bigger jet.
Do you mind sitting on Post's lap?
Oh, which way?
Can I face him?
That'd be kind of fun.
One of the things we're going to do while we're there is there's tons of mountains that have never been climbed.
So we'll climb a mountain in Antarctica.
Be the first people to ever climb it.
We have to be the first person to do a podcast on Antarctica.
I know.
That means I got to bring the boys.
Thanks, brother.
Although, Logan wasn't planning on doing an impulsive there.
Yeah, but nobody wants to watch that.
Nobody wants to watch all that.
Listen, we'll do it at the same time, and let's just see whoever uploads it first.
Just like the YouTubers watching us with all the ideas, they're like, let's go.
Yes, we'll bring Starlink.
I'll bring Starlink with us so that we get it up first.
Yeah, that's smart.
Genius.
I like that.
This guy's got it.
Yeah.
Okay.
We got this?
I think so.
But if we're going to go into all that effort, we got to really optimize it.
Talk to me.
Like, you know, less going off tangents, a little more structure, probably.
Just really get that retention up.
Some type of like story at the end that people watch the whole way.
You're really taking the essence away from this podcast.
Yeah.
No, what?
It's the essence to keep it random.
I got you guys.
I know.
I don't want to.
You know how like when British people ask questions, they're really just shitting on you.
Yeah.
That's what you do.
I'm not.
I'm trying to help you.
I care about you.
Are you trying to have a successful show?
I'm trying to get your attention up so you get more views so you can shit on Netflix more.
Let's go.
No, but we like Netflix.
Netflix is good.
We both use them.
Yeah, but you make more money on your own.
That's facts.
Yeah.
How much is that?
Thank you so much for watching, Flavor.
Oh, fuck.
Now they're leaving in views.
Was that good?
Now they're leaving in views.
I mean, we're still in.
We're still in.
Come back.
Everybody about, hey, you lost two to three percent.
Do we bleep them?
What?
Do we bleep that moment?
You should, or you lose viewers.
Oh, that's that would keep them interested, actually.
Okay, okay.
Title and thumbnail for this episode.
What are some interesting things?
You were talking about sexual positions.
I think you were talking about that.
Then it'll get stressed.
That'll get dangerous.
Yeah, I guess press.
Okay.
It needs to be like why Mr. Beast Stalker or something like that.
Story I was telling about Dubai.
Mr. Beast drinks alcohol for the first time.
Yeah.
I think that won't get used.
That was good.
No, was that a good one?
Yeah.
That was pretty good.
Yeah, yeah, yeah, yeah.
You're pretty good in the bad bucket.
Agree.
In the bad bucket.
Yeah.
That's the worst.
We're talking about the good ones.
Oh, we don't want to do good by the other.
Okay, we're talking about the ones that, you know, keep my thing bad in my whole life.
Ever once?
Never once.
Oh, dude.
I'm just a perfect person.
Yes.
Christian.
No, I like this person.
Oh, shit.
We got him back.
Sorry, Tari.
Take that, buddy.
Crusades 2020.
Let's go.
Okay.
How Mr. Beast is making more African Americans.
Okay, that, I don't know.
I don't think though.
That might.
What's the point?
Remember, the goal here was to keep the money the same as I came in.
Yes.
So wait a minute.
Wait, why?
What do you mean by that?
I don't know.
I just feel like you're going to just keep taking this and run with it.
Yeah, yeah.
We got to affect the point.
We need to tame one.
Tame it.
Okay.
I mean, here, just come up with.
You're the data guy.
Come up with something great, and I'll just tell a story to give you the title.
Yes.
Oh, so start with title and then we'll wrap up.
Ideally, we would have done this before the podcast so we could have tricked them.
Oh, that would have been genius.
Mr. B slaps Andrew Schultz.
That would be pretty good.
Is that a good one?
Can I do it?
Let's go.
Let's go, baby.
Oh.
I don't like.
Did he grab his nuts?
Yes, they were hanging down like a bulldog.
Yeah, so I didn't want you to.
Would you grab the nuts?
Well, you could have slapped my butt and hit my nuts.
I'm trying to have a baby with my wife.
Gotcha.
So I got to be careful.
Here, can we get like a free three?
Can you grab like a free roaming camera?
We can get like, we got a free list.
We got free up there.
Okay, can you just punch it on his face?
I actually have to slap you.
I just need like a no, face me.
Okay.
And I'm like, yeah.
No, go with it.
Bro, my hand's so cold.
Oh, just deal with it.
So now act like I'm slapping you and look at that guy.
You have a cold hand.
He's a robot.
So act like I'm slapping you.
Look at the camera.
Okay.
I sat makes him click.
Dude, your hand is freezing.
I know it is, bro.
Feel how cold that hand is.
Oh, my goodness.
You don't get X Mucky.
Not you.
You know what my favorite moment of your Rogan was?
When Rogan is getting all excited, or he's like watching somebody climb a mountain or some shit.
And he was like, oh, freaky.
Dude, I'm getting scared just watching it.
Look, I'm nervous.
Feel how sweaty my hands are.
And then, and then he just, Jimmy just goes, nah, I'm good.
No, it's like, don't.
He's like, feel the sweat on my hand.
I was like, I really am good.
I don't need to feel it.
I think I was like, I can imagine what it feels like.
But you felt it, though.
Did I?
I don't remember.
No, you didn't.
I really don't.
That was the most alpha shit.
That's when I was like, yo, this guy was Rogan.
You're on Rogan.
You're like, yeah, sure.
I just.
And you were just, he just goes, she literally go, I don't need to feel it.
And he was so insistent on it.
He's like, feel it.
Like, if we were this close, he would have been like, feel my hand.
Dude, I want to look in your hands.
We should look into that.
You think that?
Yeah, what is a problem?
It's freezing.
This is a very serious problem.
Yeah.
Is it Crohn's?
No, for real.
Like, can you beat off?
Like, can you jerk off?
What is very weird?
And I don't know what's going on.
Yeah.
My right hand isn't freezing, but my left is.
I wonder why.
I wonder why one of them is pretty hot.
Bro, I haven't jerked off.
I've been sitting here the whole time.
Yeah, exactly.
That we know, dude.
You want to saw my dick.
Yeah.
Well, you were looking at the analytics earlier.
I saw that.
The analytics is just jerking off.
That's why this is here.
Oh, my God.
There's a hole in the keynote when we take it.
There's a dent at the bottom of this computer.
Look at that, bro.
Dang.
We got our thumbnail.
There we go.
Okay.
I have one question about your content.
As your audience gets older with you, how do you plan on shifting the content to retain them?
We'll just make it better.
I don't know.
Leo, Libertarians, and Jerking Off00:08:24
I feel like we need to do something new.
We've kind of been doing like, like every idea is innovative, but it's like how we go about it.
It's kind of the same format.
And so I'm ready to switch it up.
Any ideas?
Anything you're thinking on?
No, that's honestly when I got home.
That's what I was going to do.
Just lock myself in a room and try to figure it out.
I just, it's been a while since we like innovated.
But I guess, yeah, when the audience is older, I don't.
I don't know.
But I don't know.
I kind of see that happen almost naturally, like you doing the squid game thing.
Yeah, it's like, I just make the thing is like, I don't really make like content for kids on purpose or whatever.
I just do whatever I think is funny.
So like, you know, maybe right now my humor might just be childish.
But I think as long as I do things I like, because I've spent so much time like refining my taste just to be what I think does well, that just that's what I'll do.
You know what I mean?
So I don't really try to target anyone.
I just make videos that I think I would like to watch.
Yeah.
So.
Okay.
I'm curious.
Who's the most famous person you have their contact in your phone?
Oh, it's a sick question.
That's an interesting one.
Okay.
I would have to scroll through it.
I've like I have a weird habit of breaking my phone.
So I get a new phone like every year, just like dropping in water or whenever we're filming it, falls out of something.
But just a kid from North Carolina, you know what I mean?
The rock.
All of a sudden, you get a contact in your phone, you go, wow, I'm doing it.
Michelle Obama.
No, no, Obama's.
Malia Obama.
I keep throwing some names.
I'd have to scroll through.
I don't even.
I don't know.
Sasha Obama.
Turi, who's the most famous person we met?
I'm drawn blank.
I don't know.
I have their number.
Yeah, well, if we met him, we'd probably get.
Yeah, right.
Yeah, is it?
Who?
So just say it.
You say Lee.
You're hurting.
Leo.
Leo, Leo.
Leonard DiCarco.
Oh, I guess Leo maybe.
Leo de Carruck.
Leo and Amy?
Oh, my God.
Why?
As soon as we bring him up.
Okay, in one year, he's going to stop hanging out with you.
No, I have a dick, we're good.
Wait, so how did you meet Leo?
What happened?
Well, his girlfriends love your videos.
There's just this like when you go to Leo's house and the girls are all like popping out their retainers, like, oh my God, I love this.
They're like crazy with a playcraft.
You could say, Marla.
That's funny.
How did that happen?
I met him at an event.
There's just like, I don't, this, I don't know how much I can say, but there's just like this super exclusive event with just all these really rich and famous people.
And I just did not belong there at the time.
Yeah, yeah.
And yeah, he was just one of them.
How'd you get invited to that event?
Island in the Bahamas.
Well, I think it was.
I watched that party.
It was like, I remember pulling, I just can't say too much, but I just remember pulling up and there's like dozens of guys with just like assault rifles and stuff.
And I was like, oh, it's like, it's like that high level of an event.
And yeah, and he just was like, so I ended up talking up there.
So it's like, I don't even know how to put into words.
Like everyone there was either like ultra famous or just like a billionaire.
They're like very, it was crazy having all those people in that room.
And then at dinner, you just, they just pair you up with random people so you meet new people.
And he was the one at the table and we just and did you give a speech?
Yeah.
I was just like, it was, because a lot of them run companies and things like that.
So it was more just like, hey, invest in YouTube.
You're like, TV fucking sucks.
That's basically what my speech was.
And they love that.
That's great.
And do they know what you're doing?
Like, when you meet these motherfuckers and you're like, yeah, 200 million people watch this video.
Yeah.
Most of them know because of their kids, to be honest.
So they're like, you know, my kid.
Which are the most powerful influencers in Hollywood, by the way.
That's a good question.
If we call and we need something and they say no, I just go, just ask your kids.
And then five minutes later, they're like, holy shit.
Yeah.
It's like, and but then if they're like, oh, I don't have kids, it's like, fuck.
You see the show that I got greenlit when I was at MTV?
The woman who green lit the shows, her kid was a fan.
Yeah.
It's crazy.
They're the gateway to whatever you need.
They are.
Yeah.
They are.
Which I live for the day where it's no longer, oh, my kids love you.
I love you.
Which is like, every time they say that, I'm like, fuck, another one.
But wait, what was even the question?
Oh, yeah.
Most of them knew me because they're kids.
I'm just wondering if these people, like, these are people that they would cry if their TV show got 2 million views.
It would be the greatest day of their life.
And you're putting out weekly 100 million, 200 million.
That's bigger than the Super Bowl, I'm pretty sure.
Yeah.
So it's like, are they looking at you with, are they looking at the way that they should?
Or are they purposely trying to ignore what you're doing?
Because here's where I think it is right now.
I think like we're still, you know, I think in like five years, there's going to be a lot of YouTubers that leverage this influence and just spin off wildly successful companies and just kind of fuck up the status quo.
I think we're still at the antithesis of it.
Cause like if no one's going to buy these videos or pay what they should, we'll just start our own brands.
And it's already showing like with what you're used for and feastables and stuff like that.
So I think like there's just there are people who are like big YouTubers and now the new wave are big YouTubers that understand how to use it, leverage it to sell products.
So I think it doesn't even matter at this point.
Anything that's commoditized or like a water bottle or things like that, eventually influencers are just going to sell it.
I love that as your pitch to a company.
You're offering them salvation.
They're not going, don't buy an ad.
You're going, I will make you obsolete.
I mean, that's kind of what's in Rockefeller's.
That is fine.
Yo, like McDonald's, you better buy an ad with me or you won't exist.
Yeah.
Join Standard Oil or you.
It's like, it's just, I don't know.
Anything that's commoditized and not that hard.
You just, the influencer can do it, but just make it cooler.
Like think of SmartWater and this other stuff that popped up.
Like, you know, Liberty Death did a great job at it.
Yeah, Liberty Dead.
But you have hundreds of these people that are just getting bigger and bigger every single month on social media.
And eventually it's just going to be more of a predominant thing.
I am telling you, dude, historic human being.
And that's why I love that you seem to still have this goodwill running through you of like, I want to donate, et cetera.
Because most of the guys like you are fucking Carnegie or these people who build these empires and don't give shit.
And that's why I look at you and I'm like, yo, this guy should be president.
Well, that's good.
Let's go.
And I mean, this is a huge compliment to you and Rogan.
It's like, it's rare that people that like have that much power, success, and influence are benevolent.
Thank you.
I mean, the thing is, you can make tons of money not doing good, making content, or you can just make tons of money and help people.
And so it's like, this one's just a little bit more fun, to be honest.
So why not?
Is there a group of people that you're like, I don't want to help people?
You don't have to answer that.
You don't have to answer that.
Yeah.
Like a color people or like, he's trying to be, don't answer that.
Yeah.
Okay.
Wow, your ad revenue this life.
That's good.
That's good right there.
Okay.
That's good.
Wow.
What is something that you want to create that would be like 20 years down the line?
Like a university, an iPhone?
What is that thing?
Well, right now, all I'm thinking about is like selling burgers and chocolate bars, like I got to build inventory and it's kind of a pain in the ass.
So I just, next thing I want to do is software related because it's like, if I build a mobile game, I can get one download today and 10 million tomorrow.
Infinite scalability.
Oh, you don't have to worry about getting buns and fucking.
Exactly.
And so that's like, these things are crushing, but it's like, you know, you got to manage the inventory of the chocolate bars.
Now we're doing cookies and we want to do this thing.
It's just like a fucking ton of money and all this effort.
Whereas like software is just infinitely scalable, no matter where you are in the world.
So the next thing I really wanted to is get into software.
Does it have to have a goodwill angle?
Like, is there a goodwill angle to a beast burger?
Is that what drew you to it?
I want to make a burger that's a little less.
Eventually, well, honestly, I was really hoping to get it where it was plant-based, but people just don't seem to give a fuck.
I will buy the plant-based.
I know.
So I'm trying to like, my long-term goal is to switch it where it is, all plant-based.
3D printed meat.
That's what you're going to be doing.
I'm just like trying to find one that doesn't suck.
Like a lot of people still like, I like impossible meat, but for whatever reason, like some people don't.
And some people don't like Beyond and like they're synthetically grown meat.
I'm like, just we're like always studying it.
I'm waiting for someone to get it where it just tastes the exact fucking same.
The second they do it, they will switch it over.
Agreed.
I think it's only a matter of time.
100%.
Yeah, yeah.
Broke Experiences and Meat Studies00:15:10
Within 10 years.
Two years faster than you think.
Agreed.
Yeah.
Another thing I'm curious about, I know you want to be the greatest YouTuber of all time.
Who is the other great in a different industry that you look at and you're like, I want to do to YouTube what that guy did to his industry?
Well, I mean, obviously you have Elon Musk.
That's the one.
Yeah.
I mean, he's just the GOAT.
And why Elon?
Why not Bezos?
Why not Gates?
Well, Elon is just doing cool shit.
I mean, like taking on fossil fuels and leading us off.
We've heard this a million times.
Intellect while also taking us to a different planet while also coming up with a company to put a fucking chip in our brain so we can talk without having to speak words.
It's all badass.
And doing it while also becoming the richest man in the world is just fucking crazy.
You know what I mean?
He won.
There is no better person.
He's Tony Stark.
Yeah, basically.
He's doing all the cool shit and he won.
You would do that and give it away.
Yeah, of course.
It's cool.
What's the point?
The point is to be the richest, but you yeah, but exactly.
But like what money, money is just to me like a means to grow your company and help people and things like that.
But like, I don't really care to have a mansion or whatever.
Again, I remember you saying that on Rogan.
What's the point of making more money just to buy a bigger business?
Which is why, like, Jeff, you know, I bought that $600 million boat.
Like, why?
You know, that's why I wouldn't look up to him as much because who cares?
Right.
I don't know.
Like, houses.
They had to take down a bridge for him to get the boat out.
Did you see that?
Yeah.
They had to deconstruct a bridge that was built in like the year 1600.
Yeah.
What end of the spectrum do you fall in?
Like, are you the kind of guy that's going to own five sports cars?
Yeah, well, five sports cards in a mansion, or are you the one that's just going to live in your studio?
I have a wife, so that changes things.
She can live in the studio with you.
No, she can't.
No, she can't.
She does not live in studios.
But I don't care that much about money.
I like experiences.
I like experiences.
And then every time I buy some material shit, I get into it.
And then once I am able to have it, I go, ah, I didn't really like this.
Yeah, 100%.
Which I think everyone needs to go through that little phase to like...
Communal experiences.
That's what I'll spend all my money on.
Yeah.
And we went to Burning Man as a group and we had this fucking amazing time.
I would love for us to go to fucking Antarctica.
I want us to go to the World Cup.
But let's say you become a billionaire.
No cup of cricket.
Yeah.
Five.
Tons of those experiences.
With all my wife.
I'm not buying like a mansion and 10 supercars.
No, my wife is going to buy a mansion.
My wife is going to buy all these things.
Anything that she is.
I don't need it.
I'll be honest.
I really don't need it.
But my wife will buy all these things and I like them.
They're cool.
Yeah.
But I don't need it.
Agreed.
You know, so it's like, but I like that these things might make her happy.
So that works.
And you just want her happy.
And I love making this woman happy.
I know that sounds corny, but I genuinely fucking love making her happy.
So that works.
But in terms of me, I love great, unique, cool communal experiences, communal joy.
Everything I've done has always been collaborative.
Like this podcast, we just keep on adding different people and characters, and it's just been awesome.
These conversations we have.
Even stand-up to me is not like, you know, I like talking to the crowd.
I like them playing a part in it.
Yeah.
It doesn't need to be just me.
Everybody, shut the fuck.
I want to know about you.
I'm curious about you.
So for me, that's what I'll spend my money on, I think.
And obviously my children and giving them, you know, God willing, the, you know, the greatest opportunity that they have to live whatever life they want to.
Why do you have a detachment from money?
Like, did you grow up in a way that you weren't as connected to?
Where you're like, yo, I need to have this amount to be happy.
Well, I think, well, money and like materialistic objects are different.
Like materialistic objects, I just don't, they're just pointless.
Like getting nicer cars or things like that.
What does it even fucking do?
Right.
You know what I mean?
And why do you think that?
Because you got cars and it didn't fulfill you?
Well, icebergers.
I think build, like, what's more fun than building a business?
Yeah.
You know what I mean?
That's great.
The less liabilities you have, the more risk you can take on.
Like, it doesn't matter.
I can live off a couple thousand dollars a month if I need to.
It's rare that people feel that way about like material goods without having them.
Agreed.
So that's rare.
I did buy an I-8 for a couple months.
And, you know, then you realize you're like, oh, this is annoying to get into and to like bend down so low.
Well, it's just like, it just doesn't matter.
Yeah.
And then I also bought designer clothes at one point, which is funny because right when I was like, this is fucking dumb, actually.
I said this on Rogan.
Someone broke in and stole all my clothes.
Hilarious.
And when I like opened my closet after I got robbed, I was like, oh, this is perfect.
I was going to get rid of them.
I was like, I don't think that's a good thing for his buck when he sells this.
I had some Supreme shirts.
That's the lame is shit right there.
You're like, yo, the candlesticks, take them.
You know what I mean?
Oh, and he also took my Bitcoin at the time too.
But he's a fucking idiot.
He didn't.
So I had a laptop like this.
Like right here was just written my private key.
I don't know fucking what.
I just said Bitcoin private key.
Come on, James.
He steals my laptops.
And I was like, I thought that's why my house got robbed.
Like the second I saw that front door kicked in.
Yeah.
I was like, oh, they just stole my Bitcoin.
Yeah.
Cause I also just recently tweeted about it.
And it's like, fuck.
And I go in there.
I can't find my laptop.
I'm like, God damn it.
They just stole everything I own.
And then I just run over to my desktop, which they didn't steal, but my laptop.
And I just like, I had it also a screenshot of it.
I pull my private key up there and I'm like crying.
I'm like, fuck, it's not going to be there.
It literally says Bitcoin private key on my laptop.
And I'm like, they just took it.
There was like $2 million, which was every dollar to my name at that point.
Cause I like.
Took like a couple like a hundred grand one month put in bitcoin, bitcoin like skyrocketed and I was literally just about to sell it and fund a bunch of videos and then that went down.
And i'm like crying as i'm loading it up and my heart is pounding.
I'm like please, it's there, it's all there, and I moved it real quick and like that robber's a fucking moron, he's busy stealing my tv, my blanket yeah, instead of the bitcoin that was sitting right there.
Idiot you.
That's the guy from the battle PIPE stealing my uh designer shirts.
So I didn't want those anymore.
Yeah, just because he didn't like any of your ideas.
Guy from Dubai oh, that's crazy, but yeah it.
I think it's great that you realized that so early.
I I realized that later, but I also made money later in my life yeah, and I think that yeah, I don't know, I think I, but everyone's different.
I think like they're just people who are very entrepreneurial and if you're entrepreneurial, money is the means to grow your business and just, you know, hire more people and do more fun, exciting things, exactly.
And I think like I don't think that's forever freedom, though I don't.
That's how I always look at money.
I'm like I, I just want the amount where I don't have to do anything.
I can do the things I want to do.
I see it as just being able to hire more people and do more fun.
Uh, but don't you ever go.
I want, like security.
I want enough where everything can be okay and all your guys can be okay.
And no, what you're responsible, I don't know.
I feel responsible.
Yeah, that's why we grow the business, so I can keep it.
Yeah yeah, money is fuel to grow business, but I don't think that's how everyone should view a guy.
We lose our dude.
Oh yeah, we kick him out after a certain time.
Yeah yeah, am I just not doing good?
Is this like?
Is it your telling tension sucks?
The black audience is not telling me I need to do better out.
Did you have to take a little pee break?
I did pee.
Fucks up retention dude dude.
What did we tell you about peeing dude?
Come on, see it.
I feel like we need to give our boy over here more screen time.
Yeah, me too.
I got you.
Um, what made you do the food pantry?
Uh oh, it's a good one.
Like started, or yeah like, did you grow up poor?
Like why?
Why that of all the things you can do.
Well, so I do plan on making.
Uh, how do I say this sound weird?
I just like I feel like there's a coin flip chance.
I make a ton of money throughout my life, so like I hope to one day be a billionaire, and when I do, I do want to do just whatever star charities ideally find ways to like start a business that's ran by homeless people.
We hire them and they make product and like it's a kick ass business, but just figure out all these things, and so that was just kind of my way of just like starting young and just trying to figure it out now, because there's even that like i'm learning new stuff every single month about how to run a food pantry.
So it's not like when I have all this money, it's like okay, let's start now.
I'll have like decades of experience doing that kind of stuff, if that makes sense.
Did you grow up rich or poor?
Uh, I don't know.
Like my mom made 40 grand a year and there's three of us, so whatever that is um, but is yeah, it was interesting because it was just my mom.
My dad left, so I don't know.
Have you talked to your dad since?
Uh anyways, new topic, you think that guy who didn't get your bitcoin was a?
This is the bitcoin yeah, but uh no, I mean like that's where, when I first started filming videos, it was just like a shitty, shitty laptop, like a hundred dollar laptop.
That's why like, here we can, we can go listen to them.
I didn't have enough money for a microphone, I didn't have enough money for anything.
So like, the first three years of me doing it was just like scraping together money so I could buy equipment.
So like like, look at this horseshit quality.
Okay, is this how you're gonna take our ad rep?
What is happening?
Don't ask.
I'm an 11 year old kid here from Solvent.
It's like a solve Minecraft trap, but this is like running at two frames for a second.
I didn't have a microphone and I have a Bandicam Watermark because I couldn't afford to buy the recording software and I basically yeah, I just did this for like, can we listen to the asmr thing that you were just doing?
Don't you make me watch?
Do you keep these up intentionally?
As like, of course, at the instimate?
Yeah, so people can watch it.
So I did that and then I saved up for like six months.
I bought a microphone saved up for a year, bought a computer saved up, like so I actually had a hundred thousand subscribers before I bought a camera because I just didn't have the money.
And so people were like roasting me.
They're like this quality is dog.
And i'm like bro I, I just I don't have the money to buy a camera.
Like so I would record them on my like really old hand-me-down Iphone yeah, and like that's what I use.
So uh, which that was hard.
I saved up a bunch of money and I got my mom to pay for like the other half.
And then that's where things really took off, because I went from this 30 webcam, which was to like a nice Iphone, like nice at the time um, and then yeah, I shot up to 100k and everyone's like, get a camera.
I'm like i'm trying, give me a couple more months, yeah.
So that was like the beginning of it, and even then, like when I graduated high school, I wasn't making enough money to move out, and that was a huge problem, because my mom was like, go to college or move out, and I was like, well, I don't have enough money to move out.
What the do you want from me?
She's, so she made me go to college which this I did mention on Rogan yeah, and then I was faking it blah blah, blah.
And i'll never forget.
Like one day I came home and she's just like you never do any homework.
It's like yeah, because i'd rather die than do homework, I don't watch it.
And I just straight up asked her, like can you just do the homework for me?
Like I just it, it's just not fun.
This is like straight up torture.
And it was like that every night.
Uh, and that's when I was just going really hard, yeah.
And then I had that month where I made twenty thousand dollars and then I, but the paychecks are delayed 60 days.
So like, whatever you earn this month, you know.
So i'm like you know I want to move out, but like I only have like a hundred bucks, but I have 20 grand coming in and it was just like super weird.
So I moved out and borrowed money so I could move out and then pay.
It was like all this just so I could like let my mom down and she thinks i'm gonna be a failure.
Yeah no, risk aversion for you.
Oh no, I don't.
It's weird, I don't really feel risk.
It's funny that, like Alex Honel was brought up in the Rogan Combo because I wonder if you guys have a similar approach.
My risk tolerance is like yeah, but it's also like at that point I had spent seven years of my life compulsively studying Youtube, studying what does well.
So I also think it's yeah exactly, I think it's a little more confidence and probably what he has like I don't know, it's like this is my whole life.
Yeah, you know, either it works or I don't know what the i'm doing.
Yeah, yeah.
And then you paid off your mom's house right oh, yeah.
And then she's great, my mom has multiple houses, how she, whatever she wants.
Have you guys had multiple moments like that, like any other moments, where you guys kind of look at each other and you're like, oh god Mama, like yes, we're gonna love to tell these stories like, especially once we started making like good money, like a hundred grand a month is coming in.
What does that did?
I would be well, I would be like okay good, next month we're spending 101 000 on videos.
And she'd just be like, can you just spend 90 000?
And I'd be like, no, I was like, funny is a means to grow the channel and make better videos.
And it just like broke her heart because she also like lost everything in like the 2008 recession and that kind of stuff.
So she's like super risk adverse.
And I'm like, I don't give a fuck.
Let's take out a loan.
Let's keep going.
And so we just did that for like two years because she had helped me with my taxes and stuff like that.
Doesn't she work for you now?
Yeah, she does.
Well, she does whatever she wants.
But at that time, it was like, she just was like, please, like, she was even like, she would be like.
Because she loves me.
She'd like, you know, if we got a million dollars that comes in, like, hide a hundred grand as a rainy day fund in case I just blow up.
And then I'd find it and I'd be like, oh, no, no, perfect.
We got an extra hundred grand.
Like, you got more business.
I just like, she just hated it.
I just went all in all the time.
And it's like, oh, we got to take another loan out this month.
And she's like, why?
And I'm like, but I don't know.
It's not like I was trying to stress her out.
It's just like, that's just who I am.
That's how you're maybe that's the confidence of coming from zero.
Exactly.
I just, I know you could build this lesson or it's like the thought of money sitting around when I could hire more people or do better videos or give away more money just literally would drive me crazy.
No attachment to material things.
So like if I lose everything, okay, who cares?
I move back in at home.
But she's already lost everything.
So she's completely different.
But there came a time after two years where like she just, I kind of just broke her and she's like, you know what?
I trust him.
It seems to be working.
And I told her, I was like, either you believe in me or you don't.
Like either you think I'm going to make this work or you don't.
And she's like, I do.
And I was like, okay, just let me do my thing.
And now we're great.
And after you paid off her house and like the cameras turned off, did you guys have a moment like, holy shit.
Yeah.
Well, that's where eventually I was like, all right, so you don't have to be stressed out.
I was like, we'll pay off the house.
We'll buy you a second house if you want it.
Here, you're now no longer debt-free.
Now she's great because like she doesn't have to worry about this imploding.
And, you know, it's not like she made tons of money.
Like she still had 20 years left on her mortgage and stuff like that.
But now that that's not like a problem, it's great.
Yeah.
Cause like, at least not only my life's fucked if I fuck up.
Which is what I wanted as well.
That's yeah, that's huge.
You're willing to risk your life.
Yeah.
You don't want to risk my mom's life.
Exactly.
And so even though I kind of was at the scale, but then that's when I sort of stepped back and I was like, you know, there really is a chance this just implodes.
So why don't we just take care of you real quick?
And then I'll go back to.
That's something off your back too.
Now you get to create more freely.
Yeah.
You're not going into every month like.
Oh, I was anyways.
I mean, because I just believed in it.
There was no world where we failed.
If we're filming 10 times longer, we're spending 30 times longer brainstorming ideas.
We're reinvesting every dollar plus extra because sometimes we're out on loans and we're just outworking everyone.
Why would they not watch the videos?
That was just my logic.
It was like foolproof.
There's no way it's going to fail.
Now you're being is not the correct logic and you shouldn't, but I was naive and I just, that's what I was convinced.
I think that is the correct logic.
If you're working that much harder, assuming you have the right knowledge of the algorithm, because I've seen motherfuckers work really hard, reinvest everything and just end up with nothing, you know?
So, but I had that confidence because I spent seven years prior studying and obsessing over it.
Some people like to just jump in and, you know, basically skip the knowledge stage and do it.
And, you know, I see it happening and I'm like, you know, you, I don't think you know as much as you should.
Like you really shouldn't reinvest everything.
Like maybe you dial it back a little bit.
Yeah.
Like, cause you can kind of tell when people get lucky more like when they actually know what the fuck they're doing.
Yeah.
And sometimes people get lucky and they think they know what they're doing.
Obsession, Ads, and Startup Costs00:15:06
Yeah, exactly.
And it's like, that's the worst spot to me.
I would just maybe reinvest half the money.
Like it's like every crypto investor until the crash.
Exactly.
That's it.
That's it.
But it's not just crypto.
It's a stock market too.
It's like everybody was making it.
Everyone's like, I'm a genius.
And then it crashed and it's like, oh, here's real.
You're a genius till you're not.
Yes.
Or actually, I like it.
The better phrase is like, you're like, you're an idiot until you're a genius.
Yeah.
Or like you're a loser or whatever if you're super obsessive.
Like it's funny how like if you have 100 subscribers and you're super obsessive and you know life, it's like you're a fucking idiot.
You're a loser, get a life.
But if you're that same person with five more zeros on the end, you're a fucking genius.
It is so funny how it changes.
If there's one thing I can't- How do you think it's supposed to work?
I don't know, but I just know is like when I was younger, it was just hell.
Like, cause I didn't relate to anyone.
I didn't watch South Park or any movies or anything while everyone else did.
And like, people at the age of 15 just can't comprehend having drive and wanting to work.
So you're just like this little outcast.
Yeah.
And now you're probably surrounded by all these people who are just as driven.
Oh, and those same people now will call me up and be like, holy shit, you were a visionary on this.
It's like, yo, back then, why would you, you know, make my life hell?
Cause I didn't watch whatever the fuck was on TV.
You know what I mean?
So, which is, I'm fine.
I don't care.
But I feel for the younger people that are like that.
Like, our system basically beats it out of you almost in a way where, no, conform.
So there was like bullying for like just you and your obsessiveness from bullying, but I just like, I you didn't fit in.
Yeah, 100% didn't.
Like I would talk about YouTube and it was just an ongoing thing where they'd just be like, do you know anything besides YouTube?
Are you capable of anything else besides YouTube?
And I'd be like, nah.
Well, no, that, but back then I just, I didn't know what to say.
And so I just didn't talk.
Like there'd be days where I just wouldn't say like a single word in school because like all I knew was YouTube.
Yeah.
And since no one cared, and this was way before YouTube was cool, before you even knew you can make money, like I just like, what do I talk about?
What do I say?
Do you think that do you think you got lucky in that you were obsessed with a thing that became the form of entertainment in the world?
Or did you know that it was going to be like were you lucky?
No, that was luck.
100%.
Because I, that obsession very well could have been vine or being hosting a TV show or whatever.
So yeah, or Vine.
Exactly.
Yeah.
So agreed.
The best thing that ever happened to me is I fell in love with YouTube at a young age because I also think it takes 10 years to like really master something.
Yep.
10 years and like 10,000 hours is kind of the start.
You know, like more like 30, 40, 50,000 hours.
And so I just started mine when I was 11.
So you had that early.
Yeah, most people start theirs when they're like 20, 25, whenever they get out of college.
And so, but what's OP about that is the earlier you make money, the more it compounds, the more the knowledge compounds.
Because now when I'm 30, I have like a whole 10 years of obsession on them.
So it's like really hard for people to compete with you.
100% young.
And you're always going to be compared to the people around your age.
Exactly.
So they're like, why the fuck is this kid 24?
Exactly.
They just graduated college.
And no one's going to count.
I've been grinding since 11, so I'm 13 years in this bitch.
You know what I mean?
Like, good luck.
So, but that's the thing.
Like, that's an anomaly and you're like ostracized for society and you're a fucking weirdo loser every step of the way up until you know it works.
And so I wish we could like, I don't know, have a I don't know the answer how you would do it.
Because like, what's the difference between that and just actually being a fucking obsessive loser over something unimportant?
I don't know.
But I do wish there's a way we fostered it a little bit more and like didn't beat the shit out of people who, you know.
Yeah.
Maybe that happens now though.
I mean, it's so commonplace that these kids are going to have every kid has a YouTube page feels like YouTube aside.
I'm just talking about everything in general.
Anybody who's a little bit outside of the box.
Yeah.
I think like obsession over things, like we should allow and we should encourage people to be obsessed.
If you find that thing that you're like, yeah, it's like your soul's way of guiding you.
Exactly.
I mean, yeah.
Yeah.
And some obsessions are okay and then some are weird.
That's heroin.
You know, maybe not.
But like if someone's obsessed with a guitar at a young age, people will be like, oh, that's cool.
But if you're obsessed with YouTube, they're like, oh, you got to go outside more.
You have to play more sports.
Again, I think that's also exposure now that we see guys like this.
We're like, oh, that there's now it's normalized.
There's a means to that.
There's exactly.
But you needed one person to break through.
Exactly.
You need the person to break through.
I mean, like, Tony Hawk said the same thing about skateboarding.
I know that sounds crazy.
Tony Hawk was like, yeah, I was bullied for skateboarding.
Skateboarding wasn't cool.
Like, they made fun of us.
Like, they were calling them names and shit for being a scoutcast.
I've never heard that sort of thing.
We couldn't believe it.
I mean, we're all sitting here like, wow, skateboarding is the coolest shit.
Wait, you got Tony Hawk on here?
Yeah, yeah, yeah, yeah.
Good for you.
Mr. Beast on it.
But yeah, so Tony was there and he's just like, and he was like, yeah, it wasn't cool at all, but I was so obsessed.
It's really interesting.
You see successful people and it really comes up.
I hear this kind of story from all every single time, right?
Yeah, it's crazy.
You have to like your obsession outweighs the insecurity of being an outsider.
Exactly.
Well, it's just like if you're not doing this, you might as well just be dead.
What's the point of life?
And most people, the insecurity of being an outsider will make them push away their obsession.
If you're young and you're not like slightly being made fun of for your obsession, you're not obsessed about it.
Yes.
Like 100%.
And that's fucked.
It's not how it should be.
But that is just society.
It's okay to not be that obsessed.
Like, not everybody needs to have a singular focus.
Like, but if you do have that and people are making fun of you and that thing might be able to make money, don't be afraid of it.
You will be all right.
But it can't.
No matter what it is, it can.
You know, it's like, what is it?
Like, if you make just like $100, when you break it down, you only need to make like $100 a day to live off of it.
Which isn't like crazy, crazy, depending on the obsession.
Because if you actually think about something every day for 10 years, it's pretty hard not to be able to find a way to like that for that to be valuable.
Not to mention with the internet.
Whatever your niche is, there's at least 10,000 other people that are willing to pay for you to be a part of your niche.
Dude, we would say this about drug addicts all the time.
It's like, if they applied that effort towards anything else in life, like $100 a day is nothing.
That's like a real drug addict.
Natural addiction.
Like, that's the thing.
You're looking like that's what this is.
And every second of your day is, how do I make some money so I could have that thing I love?
Yeah.
And what if every second of your day is how do I figure out this YouTube thing so I can get money?
Yeah.
So with that obsession, are you ever going to not do YouTube?
Well, I think, you know, it's pretty crazy how most people, you know, you have to, they spend most of their money on like ads or like startups or things like that, getting the company off the ground.
I think it's a pretty crazy place we can be in.
I mean, look at all, let me switch the newer videos.
Like I can launch a company and, you know, obviously I love it.
This is what I was put on this earth to do.
Like I couldn't stop if I wanted to, but it's also just like probably the most lucrative position I could be in because I can like do anything I want and instantly show 100 million people, which I like, there's never been like someone in this position ever before.
It's just like Beastburger is crushing it.
Like it's going to do over 100 million this year.
Feastivals is crushing it.
Isn't that fucking crazy?
And like our other stuff as well is crushing it.
And so, and that's just like the, we're just getting started.
And so, um, how many, sorry, go on.
I have a question after about this.
Go ahead, Hippy.
It's how many of these companies do you think you start and become successful before the big companies start going, fuck, advertise with them, advertise them.
I just look like, well, I think you're going to see, I know a couple of people who are just crushing it with companies.
And like next year, you'll probably see a couple people who become billionaires off of YouTube.
And then I think that's when they'll turn.
When did you say next what?
Next year, probably.
Probably towards the end of next year.
Can you say who those people are?
Yeah.
Yeah.
I think we can say who those people are.
I think like other ones, like, I'll tell you after.
But yeah, there's a pro there's at least like three people that like in the next year will probably be YouTube billionaires.
And that's when they'll start to turn the heads.
And then when people start making like 10, $10 billion companies or whatever, they'll realize it, like the power of it.
And Ryan's toys.
No, fuck no.
But yeah, and it's just so, no one's like, A, no one's ever had this large of an audience on YouTube and other platforms as well before.
And then a lot of the people who are getting it are very entrepreneurial.
And so it's going to be crazy to see what happens over the next five to 10 years.
What I understand is, oh, these companies are going to be like, yeah, we have to advertise with them.
Did they miss the boat?
And now it's not every YouTuber is entrepreneurial.
My end goal is to get it where obviously we're only ever promoting our products.
And like we have mobile games for one video, the next is our snack brand.
The next is Beastburger.
The next is whatever other thing we do.
Because it's basically like a Super Bowl ad every video.
And so I can, it just gets pretty OP.
And then on top of that, like feastables, we just launched in Walmart and I haven't even mentioned it yet because it's not in all of them, but it's selling like crazy just because people are like, oh, it's Mr. Beast.
I like that guy.
Same thing with Beastburger before I ever promoted it once.
Before people even knew it was a thing, we were doing like some days like $40,000 because people were just like, oh, shit, it's the guy from YouTube when they open up to Google.
Without you even saying before they didn't even know what it was and they were still ordering it.
And I'd see people on Twitter like, bro, someone's stealing your branding.
And I'd be like, oh, no, no, no, just wait a day.
Really?
Because they needed everything set up before you were going to jump.
Yeah, because we needed like to test and train the kitchens.
But the point is, like, they see the Beast logo and they're like, oh, order.
Same thing that's happening in Walmart.
I haven't promoted it yet.
And we're still selling crazy volumes.
Like today was pretty wild.
Like we're only in a fraction of them.
We did over 100K today on Walmart.
And we're like not in all of them on just feastables.
So that's just pure branding alone.
So that's the thing.
Like you get a promote them here and you get a drive toward the sales.
And then also just because everyone knows who you are, which is kind of my thesis.
Like every time I walk in Walmart, I have to take like 30, 40 pictures.
So if I had a product there, those same people would probably buy it, you know, which is working.
And I also think you specifically have goodwill with your audience.
Yes.
Yeah, exactly.
I think that there are certain people who make content and I don't think that the people like the creators.
Exactly.
They know by buying it, it's not just going to pay a Lamborghini or whatever, dumb things.
So yeah, so like they're crushing it.
I'm like, we're just getting started.
Why would someone not want to support you?
They're giving you money.
You're going to give your money away.
You know what I'm saying?
Like, I'll never use it to buy like a supercar or a mansion.
It's just to pay my employees and, you know, in the end, just give it all away.
So if I'm going to buy a Hershey chocolate bar, which is horseshit, which is horseshit for a feastable.
Great.
Great.
And the Hershey is going to go to what?
What is that going to go to?
Some rich guy.
Some fucking rich dude.
Yeah, fuck that rich guy.
Fuck him, dude.
Five feastables every moment.
But no, so it's like crazy.
So, and if you extrapolate that, assume if we can be relevant like this for the next five years, maybe even 10, if I just kill myself, you know, then it's like, it just gets crazy.
You know what I mean?
Yeah.
So somebody being obsessed with YouTube, it doesn't like bother you that you don't tap into other markets that like just don't know about you.
Yeah.
Because like before Mark, and I'll be honest, before Mark brought you up, had no idea who you were.
100%.
What kind of entertainment do you consume?
Black Black Panther.
Have you seen Black Panther?
He likes that.
Yeah.
Gotcha.
So it's like, you gotta, and it's like, I don't think I know anybody who knows you unless they have kids and then their kids know you.
So it's like, I'm sure as somebody who's obsessed with that must bug you a little bit.
Yeah, well, it doesn't bug me.
It actually gets me more excited.
So my big thing recently is like, you know, YouTube is the platform every month that has the most people come watch it more than anywhere else.
So I really did want to try to get as big as possible and number one on that because it's just kind of a no-brainer because no one has ever captured the audience that is YouTube.
So that's kind of step one.
I agree.
We are getting to the point now where it's like not going to like, there's no world where we're going to wake up and have 500 million views of video.
Like I feel like 100 million views of videos where it's like, that's cap.
Yeah.
You know, like, which is where I do eventually want to do that stuff.
I want to have like, I don't know, people like The Rock or whatever people you might know in videos and also do things that appeal to more people.
But it's just like one of those things where if you try to do everything, you just kind of suck at everything.
So like, it's like YouTube, Google owns YouTube.
Every time you search on Google, it funnels to YouTube, comes pre-installed on Android.
It's like YouTube's just fucking cheat coats.
And YouTube is the biggest platform ever and it will be.
It's the second biggest search engine behind Google.
It's just fucking massive and it's growing like this year over year.
So it's also like, if I'm just number one here and it just keeps growing year over year, then it's interesting though.
That in and of itself is just beyond lucrative.
Yeah, treating yourself as the YouTube show.
That's always what I've wanted to be.
So to answer your question, it doesn't really make me feel bad.
I'm in the best place to be.
And I'm very excited because I see YouTube growing.
And if I can just maintain what I have, I'm beyond ecstatic because I don't, I don't need everyone in the world to know me.
I just need to be the biggest YouTuber, to be honest.
And you don't have any reservations about Google's plan for YouTube in the next 10 years.
You just adapt.
Whatever they do, you just go with the I trust their ability to make a platform.
Yeah.
But I don't necessarily trust their ability to know content.
Yeah, they might change the algorithm, whatever, but you just adjust.
That's the thing.
I'm not hard set on anything.
And you don't mind adjusting.
Yeah, I don't give a fuck.
Do they call you?
Do they ask like advice?
Get the fuck out of here.
Is that crazy to you?
Wow.
The arrogance, bro.
Why would they?
Because you mastered it.
It's like with fucking catch me if you can with Leonardo Camera.
It's like you hacked the FBI.
We're hiring.
Come on.
We like you.
Well, I mean, everything I believe is out there on the internet.
So they probably will watch all my podcasts and stuff.
You have a phone call every once in a while with you and say, come on, some people like that.
And you are their number one brand ambassador.
Nobody at your level speaks about YouTube as glowingly as you do.
Yeah.
I mean, we have a great relationship.
Don't get me wrong.
Like, if I have problems, it's not like they disrespect me.
YouTube's great.
But it's just one of those things where I just, I'm just kind of doing my own thing.
And you're cool.
I love the platform.
I think they should change nothing and just keep it how it is.
Actually, I think what's kind of smart about them is that their algorithm gets to be honest because they don't have their own content.
Whereas a Netflix algorithm is not honest.
They're going to promote their own shit.
Super biased.
Yeah.
I love the fact that they have almost nothing.
I guess they partner on certain things, but very rare anymore.
They stop that from happening.
So whatever they push out.
That's the thing.
There's no feedback for me to give.
I love the algorithm.
It gives you what you want to watch.
I'm very happy with it.
But no, eventually, what would you say your demo is?
Like, even stuff like this gets it out to a lot of older people.
I assume your audience is like high 55, 60.
55, 60.
What?
Is it like mid-20s, right?
It's like 25, 35.
Yeah, exactly.
So that's why I want to start doing stuff like this in the future.
Hey, you're welcome, dude.
What was different about the Squid Game video?
What did you tap into that?
Well, there's a lot of things.
Because A, it was a mega giga crazy trend, but that was also the first video we ever used CGI.
I most spent like $2 million on a video up to that point.
That one we spent 4.2 million.
So like we took, it was like a mega fucking ultra trend, supercharged with our biggest budget ever.
We scrapped all our videos, went all hands on deck, 30 minutes of just everything.
I poured my heart and soul into it.
And like that, I think it was just like a right combination of everything.
More money, more effort, more time, super trend, stir it all together.
How many of you have to do that?
And the only ad you did was for your bar, I'm pretty sure on that episode, right?
$4.2 Million Foam Pit Video00:14:37
There was a video on that.
There's a mobile app.
I thought it was great.
The way you guys did the integrated it with your phone.
Which I don't understand why more people don't do that.
Make it part of the content so it's not boring.
Yeah.
Yeah.
And how was that day?
Like that day this the squid game video comes out, you push publish.
What is the next like 12 hours?
It's crazy.
Because like that month we gained on just the English channel 9 million subscribers.
No, actually, I think we gained 10 million subscribers that month.
Jesus.
Yeah.
Fucking crazy.
Across all the platforms that month, we gained like 25 million.
His fucking warm hand was warm.
Beam that squid.
It was wild.
But like what was that day?
What was the record for like most views on a single YouTube video in a day?
Did you know within the first hour you were like this?
Oh, 100%.
Did you know before you posted it?
Oh, yeah.
Before, I had a few.
So what I did there, which I don't normally do, is I was hyping it up on TikTok, which actually worked really well.
So I was showing the sets before.
Yeah, that's true.
You've never did a promo really for exactly because like, I don't know.
But that one, we were just so fucking balls deep money spent.
Like, I needed this to do well or I'm fucked.
This is like Ben the Farm on the video.
So we were like showing the sets, giving people hype.
And like we were getting 30 million views on a TikTok just like of people just showing them parts of the video, not even showing the contestants, just like, hey, look what we built.
And they were like exploding.
So like by the time we uploaded, there were like millions of people on the channel just like refreshing, waiting for it to go live.
And there are like people begging for us to drop the video.
So, which that worked really well.
It was like, that's the thing.
Like, Spoo Game was us doing everything perfect with a giga trend.
It's going to be damn near impossible to like recreate all that.
Like, every factor just felt like perfect video with the printing.
And the turnaround was cool.
With the perfect hype, with the perfect everything.
Like, I don't even know.
Like, in hindsight, I don't know how we did it.
45 days, it was fucking hell.
I spent 150 people working on that video.
It was like fucking crazy.
Yeah.
Even like, so, and we were pulling on every connection I had.
Like, we had different YouTubers, like, we put squibs on them, these devices, so we could kill them by popping this.
And like, so like that connected to like the Wi-Fi center in this giant stadium that we're doing the red light, green light.
But the first day we went to film, the Wi-Fi crashed.
There was too many there.
And then we rebooted and now certain phones are dying.
Fucking hell.
So I gave everyone who came out $1,000, all $456,000 of them.
I was like, hey, sorry.
So that's why I went from 3.5 million to 4.2.
Cause yeah, because basically like we had to re-upgrade the system in the stadium to handle 456 individual devices so we could kill them.
$456,000?
Yeah.
So I gave them all grand.
I was like, all right, just come back in the morning.
You could have given them $500.
You know that, right?
Yeah.
Oh, well.
I just, and then, so we did that.
And so that threw on more.
And this was like all these.
It's actually supposed to be a $2 million video that turned into $4.2 million.
And that's what I was like, $2 million was already crazy.
Yeah.
And I'm like, fuck.
By the end of it, I'm just like, bro, this doesn't crush.
What did the screen game cost?
What?
The actual show.
I think it was like $9 million, right?
Wow.
And that was 100%.
Look at the ROI.
Look at the ROI, bro.
That is insane.
Oh, Chris.
But it's because like, yeah.
Most movies are used in that.
It was, it was a lot, man, because we were like, we're also in bump fuck nowhere.
So there's not studio space.
I love that you stayed in North Carolina.
Yeah, but one of the negatives of North Carolina is there's not studio space.
Infrastructure.
Yeah.
So it's not like I can just go rent a bunch of like studio stuff.
So I'm like, oh, the red light, green light was like in a rodeo station where they like fucking wrangled cows and shit.
And we're like, clear up.
Wow.
We need a fucking set here.
And then we're like, any churches here with open?
Because there's a lot of churches in North Carolina.
I don't know what warehouses.
And so, you know, you find like a church here for a set.
And then you like, we have our big studio and you do sets here.
And like, we're like scraping the barrel to find like space to build all this shit.
Whoa.
And then, yeah, and then like you have to build the infrastructure for the Wi-Fi.
Just even that system, man, was so crazy.
We had to build a custom, which I didn't.
Obviously, we hired people like William Osman and other people, but a custom app.
So it has all the numbers of the players.
So I can tap and kill them when they die.
So like their squib explodes.
But we also have to make sure their squib doesn't light on fire.
It's crazy, man.
All this in 45 days while building these sets while also doing CGI for the first time.
And like, I mean, I just like, I was terrified.
That's what I was thinking.
I was watching.
I was like, there's no way that one of these didn't fucking light on fire or something happened.
Because you actually had like a mini explosion.
Yeah, it was.
Yeah.
It was smoke.
And that's how we got the real effect.
It was, I think it was red at first.
And then I was like, fuck.
It like clicked like before we were about to film.
I was like, we can't have blood.
We're fucked.
Which is why we switched the color.
Yeah.
And it was so much.
So between that, which we've never done before, and our custom app and the Wi-Fi system and these crazy sets, like walls like taller than I've ever seen before.
Plus like, you know, the top of it's a stadium.
And when we're filming, they're like, you know, we're just going to turn it into blue sky, like Squid Game.
We're just going to CG it.
I'm like, what the fuck does that mean?
We're just going to CG this roof.
That was your CGI was the roof.
Yeah.
All everything, man.
It was fucking, and I'd never done this any before.
So I was just losing my goddamn mind left and right because where the fuck is that?
Oh, yeah, there we go.
I like you did 456 too.
Yeah.
Yeah.
Because I couldn't afford to do more.
Oh my God.
Fuck is this zooming?
This is bad for retention.
So, yeah, that sky up there is not real.
Starting at the end of the blue is all CGI?
Yeah, all CGI.
We're in a studio.
What we did was we took the lights, so we had to install a grid system, and then we angled the lights in a way where it was looking like it came from a sun.
So all the lights came from a certain direction to mimic the sun.
Wow.
Yeah, and then obviously those explosions are real.
You're going to get a better spot for the next front light.
Hey, Carl.
And I can take all the time I want.
This is like 23 minutes left.
They're all so quiet.
It made me feel so weird standing in front of all these people while they didn't talk.
Yeah.
Because it's like, I don't know.
They were all just staring at me.
It made me feel uncomfortable.
Do you know if any of the people that came hadn't seen Squid Game yet?
Oh, quite a few.
Yeah, yeah.
I think I'm coming up.
I asked one of them and they say that.
Where is she?
Oh, yeah.
That girl.
She never saw it.
Yeah, she's playing the main character and she had never seen green light.
Hilarious.
Oh, that's crazy.
And what is this day?
Like, you wake up.
This is your Super Bowl.
You spent $5 million on it.
That's everything.
What is the pregame ritual that you have?
Well, I mean, well, so we do this, but this is the second time we did it because the first time we had to, you know, fix the routers and everything.
But like, you sleep like, okay, I need eight hours on the market.
Oh, no, we're dying.
We were all dying.
Wow.
That was a lot.
That was the hardest thing our team's ever done.
I mean, I was just working.
I mean, look at all those people in those red suits piled around the side.
Yeah.
I mean, like, everything, man.
Like, 150 people were working on this video.
I just, those were the most hectic 45 days of my entire existence.
Which one of the red suits is home team or some of the other?
Like a day higher.
We just, well, this was the second day.
So the second day, I think we literally just pulled in people.
Like anyone that knew anyone.
I just needed people because we ran out of people to pull from.
Wow.
Yeah.
And what is your mood like on a day like this?
Would you consider yourself?
I'm so stressed.
Are you easy to work with on a day like this?
I'm not talking to many people.
Like I'm obsessing over like how do we get this, the retention good?
What, like, you know, like, what do I say?
Because you have one shot for a lot of people.
Exactly.
This, I can't redo.
If I don't, like, this is a real countdown going.
And if I don't like it, there's nothing I can do about it after I film.
That's the big thing with a lot of our videos is because they're not scripted.
Like, if there's like a moment where it's like, hit the shot, you make a million dollars.
If you don't get the shot, I have to pay the guy whether or not he makes it.
Or I have to pay the guy if he makes it.
So like if we don't film it properly, there's no like, oh, the cameras weren't right.
You're pretty intense.
Are you ever yelling at people?
Like after the video, do you have to be like, hey, I'm sorry about that.
Oh, no, no, no.
Obviously not.
I mean, it'd be dumb if I yelled at people.
So you're just calm though.
Folks just try yelling, bro.
That shit works.
That's how I do it.
I mean, yeah, It's pretty effective.
It feels good if nothing else.
Oh, yeah.
What's some of the other CG?
He's just doing this so we can flag the interview if he doesn't like it.
No, but I like going through this while you see it.
Oh, it's exactly.
Where the fuck is this mouse?
Bro, you guys get to get a better setup.
This is annoying.
Come on, dude.
What is this fight?
Oh, I know.
Yeah.
Where the fuck is a wide shot?
So like none of this, that's all blue screen.
All this background is like CG'd.
Oh, really?
Yeah.
Well, this is black.
Okay.
Here.
All that is blue screen.
Actually, black screen.
The earlier one is blue.
So this was just basically what we did was it got this black bat, just super black that doesn't reflect light.
And then that's our studio.
So it's like a wall covered in all black.
It's a super big studio.
And then the floor is covered in all black.
And then they just lowered the floor and then added poles.
So it's like, yeah, yeah.
Bro, I didn't know what the fuck I was doing.
I was just praying it looked good.
This was all blue screen.
None of that's real.
So I'm also like, bro, this is going to be horseshit.
So we're standing in front of just these blue screens.
And they took this and like CG'd it down.
Oops.
Down here.
So, what the fuck?
Oh, yeah.
See, down there, right below the phone pit?
Yeah.
That thing's there.
So it's like, I didn't even know what these guys were talking about.
So crispy are the goats, the people who worked on it.
So we're in a different room, blue screen in front of these things where we pick the balls.
And they're like, yeah, we're just going to put it below the foam pit that's in that fucking warehouse covered in this.
And then we're going to put these spikes here.
And I was like, there's just no shot.
This is two shots on top of each other.
Exactly.
It's crazy.
And I'm literally, I'm losing my mind.
I'm looking at him.
I'm like, Micah, you're fucking crazy.
If you think this is going to look good, you're just going to magically stack these shots.
And one of these shots is just straight up a fucking blue screen.
This is one of the most impressive parts of this.
That's an amazing thing.
It's the altitude.
And I was like, how tall is that fucking?
I was just wondering this.
Here, can you put your hand on that TV?
Go up to the, on the left, go up higher.
So right there.
Everything below that is not.
So we built that and everything above it.
But now move it to the right.
Move it to the right.
Right there.
That is real.
That's the people outside the studio standing in front of blue screens and they're they CG'd in.
So this is the last one, but in the earlier ones, there's tons of people there.
So they're like, bro, they're fucking.
I don't know.
How was that feeling giving up all that control?
I was terrified.
I was fucking terrified.
I was like, I was certain this was just going to turn out horseshit.
You'd see like shitty green screen, you know, whatever.
Yeah.
They pulled through.
I felt a little bit better after we finished.
There was like a team of like 30 people or something crazy just in there.
We took one of our rooms and converted it to just a giant editing room.
And once they were just like going ham, I was like, okay.
Now I feel a little bit more.
They were supremely confident when they were speaking to you about it.
Yeah, they were.
They were, which is why it's great working with professionals because I don't know shit.
They're like, oh, no, this will be great.
And I'm like, what the fuck do you mean?
It better be.
It better be.
I was like, this just doesn't feel good.
Like, how?
How?
How?
I'd look over and be like, this is 10 feet in there.
He'd be like, yeah.
I'd be like, but in the video, it's 500 feet.
He's like, yeah.
It's like, how?
And he'd be like that wide shot over there.
Like, what?
All right, more stuff from this video.
Sorry.
We're hurting returns.
How many of these?
No, no.
Probably just shy of, well, English or everything?
English and then everything.
280 English, probably 400, everything.
280 is almost the population of America.
Yeah.
Imagine that, bro.
That's crazy.
This scene wasn't that crazy.
We gave them the bag of marbles.
They do it.
This, I don't know.
A lot of them were very dramatic, which is cool.
It's good content.
Some of them, it just didn't even feel real because some of them would play it up.
I feel like you don't have to.
Yeah, yeah.
Then the ad.
I don't know.
Was there anything else?
The ad was fucking left.
Yeah, the ad is.
Oh, the fucking glass bridge.
Yes.
This was look at that.
This also doubled?
No, that.
So everything below the foam pit was basically sitting on the ground in a.
Oh, wait, no, no.
So the what is it?
The tug of war one was just sitting on top of that.
And then when we went and filmed in the other studio for the marbles, here they were pulling the road off of it and underneath it was this.
So we built tug of war on top of that.
On top of it, yeah.
So that's why it looks similar.
Yeah, yeah, yeah.
But then we just put that foam pit down.
But below the foam pit is not real.
It's not real.
Yeah.
Unbelievable.
But so the you jump, you do fall in a real foam pit, and then everything below, we just did it to make it look more dramatic.
And then like, these shots are fucking crazy.
Oh my god.
Like, I don't know how they fucking did it.
Look at that shit.
Yeah, it's crazy.
So that's why I did well because, like, I don't even, I don't even know how we did this.
It's fucking wild.
And it was genuinely terrifying when those things fell through.
Yeah.
Like, it's crazy how this played out like it did in the show.
Yeah.
Yeah.
The actual psychology of it was the same.
At some point, you could jump, skip me.
I took the risk on this one.
You do it on the next percent.
And I tried not to influence it too much.
So like, yeah, how much do you coach the actual contestants?
I mean, I was telling them, but they had the full authority to do whatever they want.
So I'd be like, hey, you should really go.
Time's running out.
And they'd be there.
Have you ever had that where contestant just bosh the video?
Oh, all the time.
Really?
It's annoying.
Like, sometimes you'll give someone 100 grand and they'll just be like, thanks.
And I'll be like, anything else you want to say?
And I know, like, if they don't say something, please have a dying mom.
Please have a moment.
It's like, it's more like anytime I upload a video where someone's like, doesn't freak out, people in the comments are like, oh, it's fake.
And there's just all these conspiracy theories.
And everyone's like, certain.
Like, if I won 100 grand, I wouldn't react.
The only explanation for why they wouldn't freak out is Mr. Beast fakes it.
Not that this is an introvert or anything.
That's why part of the Buried Alive video, I didn't believe because you didn't seem scared.
Oh, really?
And it seems that you were trying to hide this.
He's Alex Honnold, bro.
Yeah, but I'm like, anybody in that position would be like, why didn't you keep the footage of you being stuck, man?
I just.
You didn't think it worked in the video?
You know, I just like, I don't want to scare people.
My biggest thing is, I knew factually I was safe, and I didn't want to.
My thing extends, I don't want to deceive you.
So I didn't want people to think I wasn't in a safe position because I knew I'd freak out, but then I'd calm myself down by being like, this is safe.
We've tested it.
We spent half a million dollars making this fucking coffin.
I know I'm fine.
But then if I didn't portray that and people thought I could die, then I'm a reckless YouTuber.
Oh, he put his fucking life on the point.
Yeah, but this part at the end was crazy.
Reaction Channels and Musical Chairs00:08:02
Like, I don't know what the fuck was going on here.
Like, right here, I'm like losing my mind.
I'm like, guys, like, because I'm thinking, and I kept saying to Tariq, like, if everyone gets out here, like, there is just no winner.
But then I was like, I was turning around, but I was like, Tariq, but if there's no winner, they're going to think I rigged this to save money.
This is going to be blue ball.
There has to be a winner, but I can't rig it.
I was like, what the fuck do I do?
I was like, 10 seconds and none of them are jumping.
Yeah, then it came down to here.
And yeah, a bunch of them got out.
And I was freaking out here too.
I was like, God damn it.
Like, no, this is bad for the story.
Like, yeah, you know, because none of them, whatever.
But it ended up working out.
No one cared.
We just, all the people who were still on there at zero seconds got it.
You got, yeah.
Yeah.
Wow.
And then the very end, instead of a knife fight, you do musical chairs.
Musical chairs.
What other options did you have where you were like, okay, we can't do the knife fight?
What else can we do?
Yeah, I've just like simplicity.
So everyone knows how to play musical chairs.
I could have made it more advanced, but we knew this would get a couple hundred million views.
And so the more complicated it is, the less you have to explain the game.
Exactly.
I hate explaining.
Like, ideally, things are just like implicit.
You keep the rhythm going.
Yeah.
Oh, that's.
Yeah, I would say one criticism about Squid Game is the last game.
I still don't know what that's going to be.
I fucking said it.
But people, but obviously they made it for Koreans who do understand.
Of course, of course.
But it would be nice since we're watching.
Yeah.
You know how you just fucking predict your show is going to blow up in America.
Yeah.
Why did you do that?
Just fucking see the future with your unlimited money.
God damn it.
I mean, you had the right title.
You had a good thumbnail.
Oh, man.
But, anyways, that did crazy.
And all right, guys, we're going to take a break for a second because I got to save you some money to see it.
Because the other channels as well, this video, like in Spanish, I think popped off.
And that's what's funny: I visited.
I sometimes, because our videos, we end up going to places that don't speak English.
And it's like so interesting because before no one would see me.
And now it's like, just like Gringo.
And they just run up to me.
I'm like, there's like hordes of them.
Is it interesting what videos work well in specific cultures?
Oh, yeah.
It's like, oh, this video about like pizza worked really good in Italy or something like that.
Yeah, for the most part, though, it's always the same.
Like even here in Spanish, it's me burying myself alive, this hundred-person video, squid game, this.
It's like.
So it's just tapping into basic human emotion.
Yeah, all humans react to Spanish.
Here's the thing.
A video is not going to get 100 plus million views in English if it doesn't appeal to just a broad audience.
So you translate it, it's going to do the same thing in other cultures.
Because most of our Jokers' jokes aren't American specific.
They're like anywhere in the world.
So that's what's great.
Because then, you know, it gets 74 million views here.
It gets are you flipping the thumbs for the different places at all or no?
Yeah, so like see how that says 100 personas but outside of just the words on there the thumbnails are already great, so we don't really need to change them.
Okay, yeah, they're working regardless.
Yeah, and I'm so curious, are there places that you go where you don't get recognized, like different countries and things like that, where you're kind of like really dubbed in them?
Then it's great, but that's where I am myself in the future.
Yeah, then there's gonna be no escape, no anonymity.
Yeah, yeah, yeah.
But we pulled out and need that island, bro.
Well, no, it's funny too, is like, so we also do the same thing on our gaming channel and our React channel.
So it's just like it's doing better than I even thought because this is our third channel dubbed in a different language.
And even this, like, looked at the views for video.
It's something you did that I thought was so clever.
And correct me if I'm wrong, I feel like I read this somewhere.
But you, for your reaction channel, hired someone that was high up with the Fine Bros, right?
What?
To have people react to it?
That was running the reaction channel.
You hired people that were working within other reaction channels.
For our English one or these?
For the English one.
Yeah, exactly.
100%.
You mean tons of people have done it.
Just hired it.
Wait, what is that?
What is that?
So, like, you hired someone.
It's not as revolutionary as you think.
We just, when we started a reaction channel, we just hired lots of people who worked on other reaction channels.
And they were already experts at it.
Exactly.
Yeah.
But it's just so clever to me.
Like, you would do that within working out yourself for two years.
You could do it within traditional business.
Like, oh, we're starting like, you know, an entertainment division.
We're going to hire the head of entertainment at Warner.
Yeah.
They did it with Reaction.
Everyone who works on these YouTube channels, their end goal.
Well, now this sounds irritable, but most of them want to work for us.
So it's usually not hard.
Yeah, of course.
Yeah.
Like, why would you work for a channel that gets a million views of video?
Apple or something like that.
Like, everybody, if you're going to be in tech, you want to work.
Well, if you're going to make content, you want to do the one that gets the most views.
And so it's an easy sell.
But same thing with this.
This is our reaction channel in Spanish.
And look at the views per video.
And this is just a sub of the channel.
It's not real.
Yeah, that's awesome.
And so then you do the same thing in Portuguese, Arabic, Japanese.
You go down the list.
What was the most surprising language?
For views?
Well, French is great because French has really good RP.
It's like this one doesn't make shit.
Like, I could show you because it's like, it doesn't really matter that much.
Like, how much do you, let's see.
If the Mr. Beast Espanol channel gets 150 million views, how much money do you think it makes?
How much?
You guess.
What do you think?
If it makes in a month?
Yeah.
150 million.
150 million views.
How much do you think that would bring in?
Or let me.
132.
132 million views.
How much do you think that brought in?
130 in Spanish?
Yeah.
It's going to be less than I think.
So we have long videos, mid-rolls, everything.
What do you think?
I'm going to say 85,000.
Yeah, you're basically on the dot.
Wow.
So that's, it's like.
Because I would have guessed 110, but as soon as you say it's less than you think, I'm like, yeah, 80.
Wow.
But French, on the other hand, is like a lot like American RPM.
So it's like, it's weird because when you go in these other languages, the more listeners they have, typically the lower the RPM, but the less listeners, typically the more you make.
So like you could get hundreds of millions of views a month in Spanish and Portuguese, blah, blah, blah.
You can get like 30 million views a month in French and German.
You're doing like Flemish.
And you're making more money.
And because like you also have more disposable income and for it makes perfect sense.
It's not like a revolutionary finding.
Yeah, yeah.
But that is what's interesting is like...
So smart to do this.
We were, you know, Mark Mark had this idea about dubbing the stand-up and doing it in different languages.
And what we found out is that people were already doing it.
Like even the special that I put out, like somebody had put it in Portuguese, there's like a place, not on YouTube, they have like a torrent site for where people just put the subtitles on it.
They're not even dubbing.
They toured Russia.
Yeah.
Off of a couple clips that someone put in Russia.
Isn't it crazy?
A buddy of mine who's a Russian comic told me, he's like, hey, the Russians are going to put out your thing subtitled.
And I'm like, can you just ask them to like wait two weeks because we're almost done selling it?
He's like, okay, I'll ask.
And they came back.
He goes, they said they waited two weeks.
Russians don't get bad.
They're reasonable people.
But did you want them to wait so they didn't know your material?
No, I didn't want to, I didn't, we were, we were, we were doing a window on Moment House, so we were basically selling the special for two weeks.
Yeah.
And I didn't want it to also be available just on the internet.
Gotcha.
Yeah, more exclusive.
Yeah.
Yeah.
So I was like, you know, just wait a couple of weeks.
I mean, you can put it out.
But yeah, it's just so interesting.
Like you can tap into these markets.
Yeah, man.
I love that.
And this got to get all cover.
We got to get online.
What percentage of your YouTube knowledge would you say is public?
Almost all of it.
I just go on podcasts and say it all the time.
Which there's nothing proprietary that you're like, I don't want people to know about it.
It's very simple.
You just make videos that people want to watch and YouTube promotes it.
It's like to a T, like disgusting how simple it is.
It really is.
But the funny thing is people will fight me on that and they'll be like, no, you don't just make videos people want to watch.
You got to like play to the algorithm and you do this and that.
And it's like, no.
Well, I mean, you're very good at making videos that people want to watch because you've analyzed what people watch.
Exactly.
You spent 30,000 hours figuring out what you're doing.
Stop studying the algorithm and start studying human psychology and you'll crush it.
Yeah, exactly.
Which is people are too busy studying the algorithm and they'll be like this video and this video.
Because they're trying to chase success instead of chasing breaks.
Like we've had a one-minute video get 100 million views.
We've had like a four-minute video get 100 million views, an eight-minute video, a 12-minute video, a 25-minute video.
We've had every range.
Like, it doesn't fucking matter.
But I'll listen to someone be like, you know, if you want a banger, it's got to be 10 minutes or above.
UFC Animation and Streaming Apps00:12:15
Yeah, yeah, yeah.
And all these things.
Do you ever watch YouTube tutorials of people saying how to get views in their videos and just fucking laugh?
Well, recently it's gotten better.
And really, a lot of people now understand.
But like three years ago, everyone was just not correct information.
Yeah, yeah, yeah.
Yeah, that's kind of wild.
Yeah, it's just crazy, man.
It doesn't matter the length or anything.
It's just got to be something people are interested in and they want to watch.
Yeah.
And so how many total employees would you say?
Like, are these people remote or are they in North Carolina?
They're remote.
Because sometimes what we'll do is we'll cut a joke and then we'll have them localize the joke to like so it's more funny for their culture.
So because of that, I want the people working on these to live.
So they understand.
Because like if someone speaking Spanish lived here, they wouldn't understand if Mexico is.
No, it's using a reference that people just don't get.
Exactly.
We don't have that reference.
So we only hire these people in their local countries so they can change the world.
Understand the culture.
Yeah.
Localize the jokes is what we call them.
Is it tough to get people to move to North Carolina?
Depends how badly I want them.
If I want them, no.
If I don't, yeah, I mean.
It's just a money equation, huh?
Yeah, well, it's also just, I mean, like, the housing is cheaper.
And it's just in every way.
It's cool.
It's just like the certain type of people.
But yes, you do have those typical people who are like, but I have a private tennis membership.
And I'm like, well, you're not fucking getting that here.
And they'll be like, well, I don't know if I can give that up.
But usually the people I'm looking for aren't those kind of people.
Are willing to give it up?
How long before?
Or just don't care in general?
You know what I mean?
How long before TV is completely on YouTube?
Honestly, I think there's just a lot of easy money there.
And there's a lot of people who don't want it to die and are going to figure out ways to juice numbers, whether it be playing in the back of a fucking taxi cab or on an airplane and things like that.
And sports is the thing.
It would have already happened if it wasn't for sports.
Sports.
So as long as they're shilling out these crazy contracts, probably another five years, it's going to be really falling off.
10 years, completely dead, in my opinion.
The only thing that changes that is sports.
So, and I guess it's not even worth it making.
Or YouTube TV.
Yeah.
Like I pay for YouTube TV because I watch like Golden State Warriors or LeBron's Flame.
I'll pay whatever fucking package it is.
You know what I mean?
But I take that out of the equation.
Done.
Yeah.
I wonder if they would just make the move and just buy up the rights.
Yeah.
That's where I think eventually it'll reach the point where getting the bigger audience will make more money than these lucrative cable contracts eventually.
Because if Lakers and Golden State Warriors were streamed on YouTube, there's just no doubt in my mind that shit would have like 20, 30 million people watching because easy of access.
Whereas it might only have 2 million on cable.
And so there might be a time where they're just like, you know what?
Like, we don't want this fucking $10 billion deal.
We're just going to go for the eyeballs and the money will just come.
I found myself.
What is that?
Are you going to dissent?
I know Dove is like old.
Oh, it is business guy.
I agree with it to a point.
Right now, it's happening where the actual channels, like ABC will own also the production companies making the shows.
So while they can make it on both sides, that'll still propel it.
So to your point, I'm just agreeing to your point.
But until it's completely, they have no ties to it, like Netflix being just Netflix and eating what they kill, it'll be a lot more.
I think streaming houses will still exist, but traditional, just like TV with ads, there's no reason that that shouldn't exist on YouTube.
So like prescription breakaway and just keep dumping.
I mean, Amazon could theoretically buy the NFL.
They're already doing Thursday games.
So like they could be the new Fox CBS.
Which I think is what will happen.
Or the NFL just does their, like, instead of letting them make their own fucking money on cables, just have an NFL package that you pay $20, $30 a month for.
There's the UFC.
The NFL will be the new Netflix.
Yeah.
Literally overnight it would be.
Yeah, exactly.
I mean, I was watching, and I do this all the time with UFC, and it is just so convenient.
And convenience is going to propel everything.
There's a UFC pay-per-view.
I'll get home and I'll realize, you know what, I am kind of interested in that last fight.
And I'll pick up my fucking phone and I'll order on my phone right there.
And it's so simple and so simple.
That's where I don't know if I agree because I wish they just put the fucking paywalls on YouTube.
Like, it's not about saving money.
It's just I'm tired of making accounts.
Like, KSI's fight will be on one app and Logan and Floyd will be on a different one.
It is true.
And then UFC is over here.
I don't.
I just, I can't be fucking bothered.
But if they're like, whatever, the UFC fight that just happened, if it was just like a more convenient fight.
That you have the genius of Apple Pay.
Is Apple Payne?
I just want to type in my email.
But it doesn't.
For some of these things, like these shitty sites, which the UFC one probably has it all figured out, but I think it's more the YouTuber boxing ones because they're all on different ones.
Some of them don't like Chromecast or this stupid shit I'm buying on my phone and there's no app on my TV and I just want to die.
Yeah.
I feel that's why sports hasn't just detached from everything because it's too much of an a barrier for people to be like, okay, let me buy season pass.
Especially old people who might not understand it, right?
Like either that or you don't love it that much to pay for it.
It's like, I'll watch it if it's free, but I don't know love it.
$100.
So it's like, they're always going to stay on networks.
Well, they should start like a Netflix, but for sports.
So like roll up baseball, NFL, NBA, all of it.
And it's just like this one thing has every sport and it's just like 30 bucks a month.
I bet you that shit would quit.
ESPN kind of is doing that.
They don't own every single sport, but like, I mean, they have, you got basketball, football.
They have every sport nobody cares about.
Exactly.
Wait, did you say UFC?
They have UFC?
Yeah.
Oh, well, never mind.
They have money and football.
And Disney owns them.
That's the thing.
I think Disney's doing the right thing.
Disney has played it.
Dude, they bought ESPN like 20 years ago.
Bought ESPN.
They have Hulu and they have obviously Disney Fox videos.
Yeah.
I mean, they're doing the right thing in the streaming.
You want to just buy me?
There you go.
Make my way.
I'm shocked.
Would you cash out?
They have not offered you the craziest check.
I have been offered a pretty crazy one.
What is it?
Like, there's people, not like official term sheets, but people that would actually be able to afford it.
Like, yeah, you know, a billion dollars if we could own the channel and the companies and stuff like that.
Like, and I'm like, oh, that sounds enticing, but I don't know if I want to work for my YouTube channel.
But yeah, I'm pretty sure.
But you've been offered a billion dollars for your YouTube channel.
Well, with all the companies, yeah.
But not like, again, not a term sheet, but like people who would, if I took it seriously, would have been like, okay, let's figure it out.
Would that make you the youngest billionaire?
Would that be Zuckerberg?
I think the youngest self-made billionaire.
Yeah, because there are a lot of people who are handed down well.
And Kylie Chenner.
Yeah.
If you count her, she was 21.
But outside of her, if you Google it, it's like some guy that's 26.
Wow.
Yeah.
So you got offered a B, bro.
Basically, in passing.
And I know I could have pushed for something around this.
Streaming company or I could go any further than that, but I mean, I feel pretty confident someone will, I mean, just look at it.
Like, I told you the Beastburger number.
This is a time thing.
Like, if you hold it for 10 years, it'll be five bill.
Or hopefully more.
What's your number right now?
It's so crazy.
I don't even want to say it because it's just, I'm thinking where I want to be.
Like, if we have a mobile game company and I can just, you know, we got 100 million people playing it and we got a thousand physical beast burgers and feastables is in 20,000 stores.
So then it's not crazy.
So say, what's the number that's going to be dumb, but like probably like 10 billion, 20 billion.
At least.
If you have 100 million people playing the game.
Yeah, but that's where if they gave me the money now, but obviously in the future, I think we could be worth way more.
But not that that's like the end goal, but it's just crazy.
You're worth more than WhatsApp.
Right now.
That's your number and it's reasonable.
What's up?
But not right now.
I'm nowhere near that.
But obviously, yeah.
Can you let me fucking do this?
No, because it's an inaccurate comparison.
Get five years.
Yes.
Wow.
Or 10.
I'm just shocked that Disney hasn't said, can we have back catalog?
Can we have access to back catalog?
Just a license.
Just a license.
Think about it.
If I'm a parent.
A licensing dog.
Fuck.
If I'm a parent and I know that I can just give my kid an app, I don't want you searching all the crazy shit on the internet.
You end up watching a flagrant video.
Heaven forbid.
I want an app that has all this content that I know that'll be okay for my kids to watch and it won't be too fucking crazy, whatever.
Like, are you telling me that isn't worth a few hundred million just to have access to the catalog?
You're not going to pick it up.
I can keep it on YouTube.
It's yours still.
They also have it and they can do whatever they want, monetize it in whatever way that they want.
They can put together streaming services, put an app.
Well, I think we're going to do a Netflix show eventually.
We've just been busy.
I think after we do that, that's where it'll be interesting.
Or maybe I'll do one and then I'll sell it on my own.
You already did that.
I'm kidding.
I'm kidding.
That's the cocomelon thing, right?
Yeah, I just want to do one because there are just a lot of older people that watch Netflix that don't watch us.
And YouTube's not great for episodic content.
So if I wanted to do something where I fill a stadium with 10,000 people and it's 10 episodes and every episode, we eliminate 10% of them.
Like that would fit better on Netflix than you have to do something that fits the magnitude of the space.
Yeah.
Well, I can do episodes because people go to Netflix to watch multiple episodes.
People go to YouTube for like that, give me the fuck off.
So I have a bunch of episodic stuff like that that I would love to do on Netflix because it's just a better platform for it.
And I'd just love to hit a new one.
That's right, because you might not get the retention if you have an eight-episode arc of a YouTube show.
You're going to open up YouTube and be recommended episode four.
Yeah, I hate when they do that.
That always happens.
Part three, and I'm like, where the fuck is part three?
That's why that's the one rescuing with YouTube is like for scripted stuff like that.
Like if you were to do a scripted show.
Well, it's not even scripted, but yeah.
Right.
But if you were to do a scripted show, YouTube is prioritizing that retention, the click-through rate, the watch time.
That might not necessarily land.
Well, I also do want to do animations because I have some funny ass ideas.
I think we do really well if we made some short films.
Fuck, let me pull.
One of them, this one's a short and easy one.
Obviously a banger.
I think I should do an animation.
Yeah, yeah.
Well, if it was like an animation where it's just me and I fly like 100 YouTubers down to an island for like a paintball battle royale, which is what I did before.
But in this animation, instead of giving them like paintball guns, it's real guns.
So it's like an evil like Saw Mr. Beast one.
And it's like, you know, if someone doesn't die every hour, I just pick someone random.
They die.
And it's whoever wins wins the island.
So it would start off with me like, that's how I lure them all there.
$100 million island, winner watching with the island.
We got Logan, KSI, everyone there.
And then it's just like, you know, like a Saul level story where, and then whoever ends up winning.
Oh, I love the dark.
Yeah.
I love going dark, dude.
Yeah, I think that would be a good one.
I have a couple others.
The only problem is I told you them.
I know for a fact.
Don't let people.
Is it like an anime?
Like, I know you like it.
Definitely would love to make an anime.
Yeah.
It's like, well, here, just cut this part.
I'll tell you it.
And then at the end show, it's reaction.
Kick-ass story.
It's a great story.
It's a movie, too.
It's like 10 episodes.
We're back in now.
Yeah, yeah, we're back in now.
That's fine.
Yeah.
So I have a ton of those that I'm sitting on that I think would be great for like.
So these are all episodic concepts that you have.
Yeah, exactly.
I want to do animation in the future.
Like, do basically like Pixar.
Because I think it would be great.
Yeah.
And that would be fire.
Has there been an episodic cartoon?
Like a long form, not like a, I don't think it's called episodic.
I mean, any like anime.
Yeah, everything.
Anime is like that.
There's like a bag episode.
I don't know, Dragon Ball.
You're going to look like there's probably 20 million examples.
Anything in English?
No, no, I'm saying that we grew up watching.
Like, for example, like The Simpsons isn't really episodic.
You're not following.
Every episode is not dependent on the last one.
X-Men, like all those.
Yeah, there's crazy.
No, but that's not like I'm talking about Dragon Ball Z would be one.
Yeah, there is one storyline that you're following for the whole season.
Dragon Ball Z, yeah, it's a perfect example.
Because Marvel is one episode, you fight one bad guy, then he's done.
Then the next episode, you fight another bad guy.
There's episodic, then there's another procedural.
I think most of our cartoons were procedural because they knew the kids weren't going to maybe tune in one Saturday and they didn't want the problem.
Because you got to be able to just run it and you can't just run it all at the same time.
I like this episodic idea.
I think that's fire.
Agreed.
So I want to do a lot of that and actually show that I know how to do storytelling.
A lot of people confuse our lack of conforming to what does well on this platform to not knowing how to tell a good story.
And so that's what does well.
Exactly.
You know how to tell the story.
Phone Bills and Episodic Stories00:05:30
And I think credit to Logan Paul on this as well.
Like Logan's a great storyteller too with his content.
The 99 originals is so good.
It's phenomenal.
And it really separates it.
And you watch it and you know that there's something different.
And the average person maybe subconsciously is drawn, but they don't know how to explain why.
But at the end of the day, it's fucking story.
If you're locked into outcome in any way, if you're feeling relieved at the end of anything, you were locked into a story.
Yeah.
If you feel an emotion at the end of anything, that's story right there.
100%.
Biological reaction.
That, and also if you just don't even realize you're watching it, like you get into.
Oh, yeah, yeah.
That's when you know you've won.
Yeah.
When they just don't even realize it's going to watch the next one bin.
That's what happened with the guy in the fucking, you should have been the astronaut.
The astronaut.
Yeah, yeah.
When he lived in the room for that, did I message?
I messaged that.
He messaged me and goes, this is the best piece of content I've ever seen.
Dude, it was unbelievable because I found myself like reacting.
That's the best compliment I could ever get.
Yeah.
I love it.
We should bring up that text.
Is there a way that you can?
Yeah, I'll find it.
I'll find it.
I mean, I was blown away by that one because it was misdirect after misdirect.
And I found myself, I brought it up on my phone like this, and I knew I liked it because I was like, all right, let me see the two antics.
I went horizontal.
I was like, let me give it the whole screen.
I love it.
It's funny.
Then you say that video wasn't planned because you had to switch the guy at the last time.
Yeah, but switched it the day before.
Best thing that could ever happen.
The other guy had COVID.
That fucking nerdy astronaut would have sucked it up, too.
He's watching this.
Apologize.
Hey, hey.
Oh, I'm sorry, dude.
You make us opportunities.
He was a nice gentleman.
And he makes him apologize.
This is crazy.
This is crazy.
I really felt bad, dude, because that guy is probably watching and he's heartbroken.
Yeah, he's like, dude, it's bad enough he lost half 300K.
I couldn't find the exact one, but can I leak another one of your texts?
Okay.
This is one he texted me where he just sent you giving the people all the money.
He goes, Oh, the short?
Beast of goat.
Thanks.
Wait, was that TikTok or a short?
That was a short on YouTube.
Damn.
Wait, this is the one where it's in the grocery store?
You want to give people $1,000?
I love this.
Or do you want $1,000?
And then you reward the guy who gives it anyway.
Yeah.
I'm walked in.
I like that.
We could go do something like that after this if you want.
Oh, fuck.
That would be so fucking fire.
Let's do it.
Do you want a thousand dollars?
You want to give it to someone?
He's just going to take it, probably.
You're just like, oh, yeah, I'll take it.
I've seen mama do it, but they start off at like $5.
It's like, you could take the $5 or I'll give to someone and double it.
And then it keeps doubling.
And there's a number that that person will take the money.
Yeah, it's like $8,500, $100.
Anyways, I couldn't find the videos.
What's the most emotional reaction you've gotten where you've given someone money and the reaction was not what you expected?
It was actually early on when I tipped a pizza delivery guy 10 grand.
And then he just didn't really react too much.
But then the next day, he came back and I was like, oh, God, was he going to ask for more money?
I was like, fuck.
And I didn't want to answer, but I answered it anyways.
And because I filmed where I slept, which was very weird, but that was when I was poor.
And he just was like, I opened the door and he just started crying.
And he was like, I didn't even think this money was real.
And he's like, I just took tomorrow off work and I haven't seen my kids in so long because I work every day and like, I just got to spend a day with my daughter.
And he's just like, this is the greatest day of my life.
I'm so happy.
And I was like, and then he hugged me and he's crying and tears are going down my shirt.
And I'm like, I don't even know what to like do.
I was just like, wow.
And so that was, that was like, even him tearing up a little bit, just thinking about you're tearing up.
Dude, it's touching me.
Yeah.
So like, that was like the craziest reaction.
10 grand, you gave him a day with his kids.
Exactly.
And I'm like opening the door about to be like, bro, I don't have more money.
And then he hits me with that.
And I just like 180, like so quick, I was like, fuck.
Feels better than any car.
Feels better than any shirt or any fucking expensive pair of pants.
Still better than when I give people a million dollars.
Nothing beats that one.
Yeah.
Do you find yourself chasing that a little bit?
Like, yeah, it's fun.
Yeah, it's fun.
It's like, I think people overplay it.
Often my situation would be like, yeah, I just, I love giving and it's the greatest thing ever.
And it brings it about.
And like, even like PR people, when I do talk to them, they're always like, you should play it up more.
And actually, and it's just like, no, it just, like, it just feels good.
Like, it's not like this crazy thing.
I'm sure if I did heroin, it'd feel better.
Yeah.
It's just like in the moment, it feels good and it makes me happy.
And yeah, I like it.
Yeah, yeah, yeah, yeah.
I love that, dude.
And you don't have video of when he came back, huh?
No, I do.
Even better.
That's what makes it pure.
Isn't it?
Yeah, it's beautiful.
Yeah.
Yeah, it's that.
But it's also like when we do that, oh, now I get exposed to a lot of it because our food pantry.
And what's interesting is like, you know, a lot of people, their thoughts of this are like, oh, it's freeloaders or people who could get, like, why don't they just get jobs or they're just leeching?
But like a lot of them, when I, when I'm there and working on it, it's like, you'll see like a lot of old ladies who back when they came up, it was just normal for the guy to work the job.
They raised the kids.
And then now here they are 80 years old.
Their husband just passes and their income's totally gone.
And so it's like, all right, I have food, rent, phone bill, this and this.
You know, one of them's got to go.
But if you give them free food, then they can afford the other four things.
And so it's like, they're always really emotional because it's like, literally, like, do I stop paying for my phone bill or rent or food?
And like, obviously, you got to pay for food, but if you give them like $100 worth of food for free, now they can, you know, put 50 towards rent, 50 towards their phone bill, and they're great.
You are fucking amazing.
I mean, that's awesome.
That's so, that's so fucking whenever you get to help, like, this might be personal, but like, whenever you get to help like a single parent or like a single mom, does that connect with you in a different way?
Beast Evil and Russian Kids00:05:49
Because you can empathize?
No, I think all of it kind of hits the same.
It's, I just like, when they smile and they're really happy, it just makes me happy.
You know what I mean?
I mean, it's the greatest feeling ever.
It's just what I live for.
I'm only going to help people.
I could play it up, but no, it just makes me feel good.
And how often are you helping people like personally, like not through like the other branches, but like off camera?
Where you just like, do you ever like just see a homeless guy and you're like, yeah, bro, here's hard bucks.
Yeah, tons.
Like, I feel like people will see that and people will judge you and they'll be like, well, that's what's funny.
And so they're like, they're like, if a camera's not there, he wouldn't be doing it.
And I'm like, how do you know that?
Yeah.
What do you mean?
Also, so what?
Yeah.
Are you doing it?
Yeah.
But that's where it's like, I don't know.
How much content I got to make?
Dip shit.
But if I listed the things I do, I want you to speak on that because I don't know if you have to do it.
Because then it defeats the purpose because then it looks like I just did it.
Yeah.
So I can stand here and say it.
That's my target.
Can you do it on his behalf?
Like, have you ever seen him just like, yeah?
But that's the thing.
It's so funny when they just like Twitter.
It's Twitter of all the places where the like they just make crazy assumptions and like they're just like nah, if the camera wasn't there or or Mr. Beast is evil.
And it's like, only nice guys are people who want to look nice.
They're all evil or whatever like things.
It's like, what do you even mean by that?
Like I'll see a tweet sometimes with like a thousand likes like, you know, Mr. Beast is evil.
Like no one's that nice.
I'm like, what?
They're normally not.
You are a unique.
You're so rare.
You are rare.
You are rare.
You are a unicorn.
I don't take compliments while I'm like you.
No, but I think you are rare and that's good.
It's amazing.
Yeah.
Does it ever get you down though?
You read a tweet and they're like, Mr. Beast is evil and you're like, bro, I just spent all day building a food pantry and now I'm reading this shit.
Not as much.
No, honestly, like if you're not getting hate, you're just irrelevant.
So the fact, like, it's just part of it.
So I've actually gotten really numb to it and probably to a fault where I just, it does nothing to me because it's like, if you know what you're doing is what you want to do and brings you fulfillment, you're not doing anything wrong, why does it matter?
You know, like, I don't, I don't need to prove to this guy that it is.
And so, yeah, I'm like super numb to it.
And that's where sometimes people will show me things and I'll read it.
I'll be like, okay.
And I'll just keep going.
It's like, what do you want me to do?
Sit here and fucking cry, you know?
Because you probably do that with the good compliments too.
Where they're like, Mr. Beast is saving the world.
And you're like, you're taking that in stride too.
We're like, oh, I can't.
Most influencers, 98% of their comments are great.
They don't remember seeing one of those.
They just remember the one to 2% that are bad.
And like proportionately, like a 90-plus percent approval rating is fucking phenomenal.
You're killing it.
You could be president with that's like unheard of before like, you know, modern times.
And so, yeah, I think like more people need to just take that mindset.
If majority like me, the criticism I get isn't even valid, who the fuck cares?
Keep doing what you're doing.
You know what I mean?
Assuming it's actually invalid, you know.
Yeah.
As long as you're proud of what you're doing.
Yeah.
Well, and you're not hurting people and blah, blah, blah.
Yeah, yeah, yeah.
And you're not secretly evil when Twitter claims you're evil.
Bro, when you put out these cartoons, they're going to be like, I told you that my fucking beast told me.
Oh, well, you got to blur that again.
Dead boy.
Sorry.
Sorry.
He got it.
He got it.
Yeah, yeah, yeah.
Don't say it.
We got it.
We'll keep it.
We'll keep it.
Oh, yeah.
Dude, we just three months from now, if we, he doesn't believe it, we just see that as a thing.
I'm like, some Russian YouTuber.
I've been sitting on it for years.
I have like a hateful spite towards you forever.
This guy goes off with a fucking great.
He's like, this guy becomes a world-renowned filmmaker doing it.
And he's just like, oh, yeah, I just heard it on the Schultz podcast.
Christopher Nolan's new movie.
Yeah.
Fucking Michael Bays listening.
I mean, are you upset with that Russian kid that bites all your shit?
Yeah.
You know what I'm talking about?
There's this Russian kid that literally copies every video word for word.
Steal my thumbnails and everything.
Oh, well, it happens.
Really?
I mean, it's like everyone.
I don't know.
They do be taking other people's shit.
Oh, a lot of people.
Not even just like other countries.
Even here, it's like I upload a video and like 200 people instantly do the same thing like the next day, like intro verbatim and everything.
But it's also like, who I don't know.
That comes with success.
Yeah.
Like, obviously it works.
What I'm doing works.
So they're going to copy.
I can't be like, hey, stop making money.
I mean, like, it sucks that they can't put their own creative twist on it and come up with an original way.
But oh, well, it's like, there are better things for me to worry about.
Like, I feel like of all the problems, like people copying me because I'm winning is a good problem.
Right.
You know, do you feel like it impacts the platform?
Like, I've heard people talk about, oh, the beastification of you.
Agreed.
I think people need to take what I do and put their own twist on it because there are a lot of people who are just exact rip-offs of me.
It is annoying.
Like, I don't care that you do what I do.
It doesn't matter.
But it's like, just in general, put your own twist on it.
It does annoy people.
Like, these videos get enough views.
We don't need more me.
We need more original people.
They need you.
Yeah.
Like, take what you like about me and do it, but don't just copy my intros verbatim, my thumbnails verbatim, and just be a rip off of me.
Like, it just, yeah, as a whole, it just makes the platform seem repetitive.
Right.
Yeah.
Yeah, yeah, yeah.
That is.
So it's like, but also part of why it's so bad is because I don't care and I let people do it.
But I think I've done it to a fault where now so many people do it.
And it's lucrative, probably.
Yeah, it is.
Like there are people who make millions of dollars just literally ripping off what I do.
So it's like, I'm letting it get to this point because I'm just like, you know, I'm just going to stay in my lane, do me, like Jeff Bezos says, focus on your viewers, not your competitors.
And then I look up and now there's tons of them.
It's like, you know, maybe someone should roast them a little bit.
Like, everyone's like, oh, Mr. Beast is never going to put us in check.
Can you react to them?
Bro.
What's funny is the algorithm that probably helps them out.
Because say if somebody finds one of those people first, and then they're going to be like, oh, well, if you like this content, you're going to like this other video.
That's way better than this.
Nike Entourage and Rip-Offs00:04:57
All real sleep here.
Yeah.
Yeah, that's interesting.
You're Nike, bro.
Nike?
Yeah, I think it'd be different if they made videos on the same level, but agreed.
Like most of them don't.
A lot of them do fake it.
Like, I mean, you can just look.
Like, the channels are making like 50 grand a month based on the viewership and they'll give away like 100 grand.
It's like, no, you're not.
I know you're not.
Like, if you were, you would be like talking.
You would, you would be telling people.
There's no way you're just going in debt and just being like, yeah, yeah, it's great.
You know?
And so those are funny.
Those have died down, but there was a point where a lot of people were faking it.
And so it's like, it would make mine look less impressive because it's like, oh, this guy with the 10th.
Everybody's giving it away.
Yeah, a 10th yourself just gave away Lamborghini.
And yeah, it's like, kill the algorithm.
Oh, I sneezed.
Hey, bro, we have him peeing.
We have you sneezing.
Guys, get your hands.
This episode, dude.
Damn it.
How long have we been going?
Market, edit that up.
Oh, that's fine.
Okay.
Oh, nice.
Jimmy, we know we have to go do some philanthropic things, maybe even eat dinner, feed ourselves.
I know you feed other people, but you can feed yourself.
Okay, we can feed them for lessons.
I like this.
The guy that was just banging on my window as I pulled into here, just smashing it down.
Really?
Really?
Yeah.
Is that a normal thing here where you just have people?
Well, we usually send Dove down to meet the guests.
Yeah, yeah.
No, he did good.
It was like before we pulled in.
You let someone attack their car, Dove?
Yeah, why didn't you follow us five miles down the road?
Fucking asshole.
Jesus.
When I pulled here, I just opened the door and a guy just rode by going, holy shit, that's Mr. Beast on his little bike.
I was like, hey.
And I saw him turning around.
It's like, get me inside.
I can't believe you don't have security with you in New York City.
We do, but I knew we would be here.
Yeah.
Oh, I'm curious.
Where did you meet your girlfriend?
Oh, God.
That one was.
No, the mile high is, I was going to Antarctica.
The mile high.
Oh, hey, yo.
Oh, you don't want a mile high.
Do you know what the mile high club is?
No.
That's when you fornicate on an airplane.
Mile high.
The mile high is the transition, not the club.
No, I was, we were going to Antarctica.
So we're in South Africa about to go to Antarctica.
I got Logan.
I got Casey Nyssa.
I got the entourage.
We're doing it.
They're your entourage.
Yeah.
And then we wake up and they're just like, everyone in Antarctica has COVID.
And I'm just like, what does that mean?
They're like, every single person in the base in Antarctica tested positive for COVID today.
Cause it's like this thing where they let like billionaires come in and blah, blah, blah.
And so the billionaire before us was just like, fuck everyone.
We're just going to give them all COVID.
And so they're like all in Antarctica.
They had to all be medivaced out and all of it.
And so like, we were like about to board the plane, fly there and do 50 hours in Antarctica.
And now it's just a wasteland.
There's no one there to like clear off the ice runway or anything.
And so we're like, you know, maybe we can figure it out.
So we're like chilling in South Africa for a couple of days.
And then I was just at dinner with a friend.
And then her friend, who's my current girlfriend, just stopped by.
I was like, she just stopped by to say hi to her.
And like within five seconds, I was like, holy shit.
That's this girl is beautiful.
And then, but I have to go through the tests because like I don't, I don't really get along with women if like they don't love learning.
They're not obsessive.
They don't have a hobby.
They don't like their job.
Like there's just certain things where if you have these traits, we get along really well.
And if you don't, like, it's impossible for us to hang out.
Yeah.
So I had to put her through the ringer and start asking questions.
What do you do?
And then she was like, I'm an author.
And I was like, fuck yeah, good.
She has a hobby.
And then we started talking.
And I just tried to get a feel if she likes learning.
Like, you know, whatever.
What do you like to do?
Sounds cringe, but you know, like what kind of content you consume.
And it was more like documentary, educational and like the type of stuff she does.
And she has multiple degrees.
You could tell she likes learning.
She's about to get a neuroscience degree just for fun, not even to get a job.
That's amazing.
Because like she invested in Bitcoin and did well.
So she doesn't even like need it.
And she was like checking all the boxes.
And I had like these 10 things where like, if I meet a girl that's like beautiful and we have these 10 traits, like we're going to be literally best friends.
Right.
Checked every single one of them.
Nice feet.
Nice feet.
No, that was 11.
Okay.
I feel like I can give on that one.
And this is my nerdiness is showing because now I'm here.
Yeah.
This is where I come in.
I'm like the true definition of a nerd.
Like I just need a partner who loves learning, you know, and just wants to improve.
Like for us now, like an idea of a date is just to like take an IQ test and then study and see if we can get it higher.
Like this, I love it.
And I love watching documentaries.
I'm like, we'll go buy two books, we'll read it and like quiz each other.
Absolute nerd.
I'm a fucking nerd, but that's what I needed, someone like that.
And it's like very hard to find someone like that.
That's also like, obviously, very beautiful.
And so, yeah, the second she like checked all those boxes.
This was probably like the like 40th different girl I had talked to since my ex.
And I was just waiting until I found someone that like met all these criteria.
The second she checked them, I was like, that's it.
Come on.
Yeah.
Wow.
Tourist Visas and IQ Tests00:06:39
So then I waited a couple of days and then I just DM'd her.
I was like, oh, so your book, can I read it?
She sent it over, read the whole book, and it was just like acting like it was the greatest book ever, asking her questions until we hung out again.
Yeah.
And then you officially ask her, you go, do you want to be my girlfriend?
Are you guys just talking about that?
Well, that's where it's weird because she's in South Africa.
Yeah.
She's like a 30-hour flight away.
She can't come to America because she doesn't have a visa.
So like, this is how you know I'm into her because I'm like a 30-hour flight there and a 30-hour flight back to go hang?
Yeah.
So I just fly out there to hang out with her and show that like I'm a real human because I literally saw her for like 20, 30 minutes at dinner.
And then I instantly flew back because the Antarctica shoots canceled.
And so it's like, it was a little weird at first because it's not like, oh, let's just hang out.
It's like, hey, can I spend 30 hours on a plane to see you?
And then I instantly have to spend 30 hours the next day to fly back because I have a company to run.
And just flying there takes three entire days on a plane.
So then like the visa process.
Oh, this is where it gets interesting.
To get a visa, they're like, oh, it'll take two years.
Like even like a tourist visa.
Yeah.
Same with India to hear.
Yeah, it's brutal.
But one thing that's interesting is if you, when people can't, so it's a website, you see all the dates, it'll be like, the first date's eight months down the road.
Well, when people cancel, it's first come, first serve.
And so when we found that out, so like, well, we had her appointment like eight or nine months out, but when someone canceled six months out, we just paid someone to sit there and refresh and then book it for when it came out.
So like someone would cancel six months out.
Yes.
Ours.
Fucking ours.
Now it's like, so it's like, great.
All right.
Now I get her in six months.
She's fucking perfect.
Fuck flying over there.
And then like two days ago, like we just, yeah, we just hired this person to do it.
And that's all they did.
Like all day, just refresh that page.
And then we get it four months out.
And I'm like, fuck yeah, this is great.
Three months.
Every day I'm waking up and it's getting a little shorter.
And then it's like a drought, like no cancellations, no nothing.
I'm like, God damn it.
I still got to wait three months.
That means I got to fly to South Africa like four times.
You hire her and sponsor a visa copywriter.
I don't know.
All that shit takes time.
But this is the quickest math.
It seems like a great solution.
He's like, I don't know if I'll cut that front.
I'll tell you what I'm going to do.
I'm fresh and you scream.
She starts giving your attitude on the phone.
You're like, eight months, oops.
Then I wake up one day from like, we have like, shut up, dub.
He says, shut up.
Shut up, dub.
Romantic ass.
I had three visa attorneys looking at her.
Those were options.
They just take longer.
Yeah, yeah.
But shut up.
The fight.
Jet lag.
I want to look at the vision.
Visa attorneys, dogs.
Yeah, we were paying out the ass on the attorneys.
But then I wake up one day.
I guess you have to pay him a lie to your girlfriend.
She comes over, just a bad date.
And I'm like, you know what?
I tell her she can't come back.
Call her the borders.
I can't think of that because I could fly over there.
And if things didn't go well, I could just stop answering her calls.
There's nothing she can't do about it.
Which I did think about that at one point.
I was like, if I just like, just didn't respond to her text, like, what's she going to do?
It's over.
She can't fly to Torfront.
America.
But anyways, I wake up one day to like 20 missed calls.
And the person's like, yeah, we got an appointment like five hours from now, but she needs to go there.
And she was still asleep.
So I'm like calling her family to like go wake her up.
And someone literally canceled like that day.
And she got in there.
Oh, she got in.
Yeah, she got in.
And then it was like nine months down to like two weeks because we just took spots when people canceled.
It's great.
And then there you go.
So now she's on the way.
Yeah, but then we used up like 80 of the 90 days she could have the tourist visa.
So now we're having to figure out something else because now she can't really come because we're trying to save some days for Christmas.
And I just can't fly to South Africa.
It's so far away.
Why is she far out here?
Because she can only come here 90 days a year.
Oh, tourist visa.
But they don't really...
Well, I know.
And so that's why we're about to push it.
But there is a chance like she could come here and they're just like, nah, fuck you.
Go back to Africa.
You don't want to risk that.
You go a few days over, they check the books and they're like, oops, you can't come in.
Yeah, well, the worst part is you don't know till you land.
So she can land, go through everything.
And then the board agent's like, no, go back to fucking Africa.
Yeah, but at least she's flying.
Yeah, that's true.
Yeah, yeah.
You know what?
Fuck her.
Do you want to see me or not?
Like, that's what you got to say.
So that's what I'm currently on.
You don't like miles?
You don't like Triple Fire Miles.
You can use them to upgrade next time to a lake flight.
Oh, man, that's crazy.
She's great.
Like I said, she's a nerd like me.
So like, yeah, it's perfect.
So you guys do like Zoom dates and stuff?
Honestly, we play Scrabble on our phones and try to increase our, it's, it's dumb.
I feel, and now that I say it out loud, I'm realizing how bad it's gotten.
No, but it's great.
This is like when you describe Game of Thrones as someone who's never watched it and you're talking about what you believe is the coolest show ever.
But you're like, dude, it's dragons and like castles.
And I'm like, what the fuck are you wanting?
All I've ever wanted is someone to just read books with me, watch documentaries, and just like learn with me.
Because then if you're not learning, then it's like, I can make 100 grand an hour or whatever.
So it's like, how can I justify spending an hour of time with you if I'm not becoming a better person?
So that's why it's like, I have to be getting better with my partner.
Or how the fuck am I going to invest 20, 30,000 hours?
You literally know the value of your time.
Yeah, basically.
Like every time you go on a date with her, you were spending an immense amount of money.
But that's where, and that's why I was so particular because I would, it's hard because I've optimized my life so much in a way where down to the numbers, I can't just shut it off and be like, oh, well, this doesn't count.
I know the value of that two-hour date at fucking Red Lobster.
I know it.
And so if I'm not getting smarter, it's just like, it just literally destroys my entire psychology.
And I just like, I like lose my mind.
I'll have a mental like fucking breakdown.
I'll be like, this is not like, if I extrapolate this out over 10 years, I'm fucked.
Like, what am I doing?
But now that I have someone that makes me smarter and we like learn together, it's great.
I afford to extrapolate it.
I'm way smarter and it works.
How serious does that get?
Like when you go to take a pee?
Are you like calculating situation right now?
The problem is like we're not robots.
We can't work all the time.
So the way I-I was going to say that's a problem.
Yeah, it's annoying.
I wish you could.
So you gotta, you gotta basically.
When you're not working, you have to be full decompression.
So like you're either working and going 100 miles an hour or you're like doing nothing you don't like.
Outsource everything.
You shouldn't cook.
You shouldn't touch anything.
You shouldn't go shopping.
You should only do what you feel like doing so you quickly recharge and then you can get right back to it.
You know what I mean?
So like there are certain things that are just necessary because you have to recharge.
Like just having fun and not working.
Alexander the Great and Empires00:02:11
What is decompression for you?
Weirdly enough, watching documentaries, reading books, that kind of stuff.
Like that's the kind of stuff I enjoy or watching anime and things like that.
And when you're decompressing, you need to be fully decompressing.
So then like there's time between you working is as short as possible so you can just keep going.
What's the best documentary you've seen?
Lucy.
I mean the last one I watched was like on Alexander the Great.
Because like at one point he ruled half the world and the other half was owned by like the Persian king at the time.
And he bodied him too.
Yeah.
Well, and they were like, and he was 23 and they were like, hey, let's just split the world 50-50.
You can own half the world.
I'll give you all this money.
And the motherfucker was like, fuck you.
I want it all all.
And when I heard that story, I was like, that's crazy.
So I just like went balls deep and like learning about this crazy ass motherfucker.
He looked at the moon and wept for he could not conquer it.
The greed.
Yeah.
Agreed.
It's fucking crazy.
And he never lost a major battle.
Just such a badass in every way.
And so yeah, he died in Persia, right?
He died in a tent of a disease.
It was whatever when he was like 24.
Yeah, that's right.
He died young.
Exactly.
If he didn't, history would be different.
Last one.
24.
Yeah.
And crazy thing about Alexander the Great from Macedonia.
In Italy?
No, Macedonia is its own country.
Not even part of Greece anymore.
So we imagine the most famous Greek person isn't even Greek.
Crazy.
Isn't that wild?
I must have skipped that part.
I didn't know he was considered Greek.
Yeah, no?
Isn't that the Greek empire?
Yeah, he's Macedonian.
I mean, he's considered Greek.
We look at that as what Greek empire is Alexander the Great.
This is like early Antigone, no?
Yeah, I think so.
I love, you know, your history.
I like that.
I like it a little bit.
Yeah.
I just think it's so fascinating that like the way that we learn the world is not reflective of how it is now.
Yeah.
So it's been carved up since.
Yeah.
It's been by the winner and whoever wants to tell the story.
Yeah.
Like Napoleon to us is this French guy.
He's from fucking Corsica.
Yeah.
He's an Italian.
So when he like takes over Italy, they're like, well, yeah, you're from here.
Well, you know what?
You know what I mean?
It's like one of the boys.
Hitler, the German, who's also Austrian originally.
Like, yeah, yeah.
It just doesn't make any sense as you reflect back because, yeah, we keep carving it up.
Incels, Weirdos, and Resilience00:12:22
And we also, yeah, we think it's done, but it's not done at all.
Russia could very well just take over Ukraine and now that's Russia again.
Yeah.
The USSR split, what, in the 80s?
Like the map is my time.
You can take over South Africa and now that's just its own country.
Yeah.
Next time we open a Beast Burger, we're marching the Canadian border.
Let's go, baby.
I was thinking about that when I had all those people there.
I was like, if I really wanted to, I couldn't.
You know how you lie.
You know how you live.
It's like, I'm standing in front of a sea of 20,000 people and I could get them to do whatever you're doing.
You can be president.
Storm a little building here or there.
Isn't that crazy?
No, you tell me like, oh, if you don't have religion, you'd be a psycho.
Yeah, yeah.
That's a little bit.
If Jimmy didn't grow up with Christianity, bro, he'd be leading an army to Canada.
Like, think about that.
Like, that's crazy.
What do we got?
You keep saying president.
When I filmed this clip right here, it looks like I'm trying to become president.
I don't know if you saw this one.
Wait, how do I full screen it?
Yeah, isn't that looks like I'm trying to be president?
Hand wave.
Yeah, I watching that back, I was like, God damn, that's so cringe.
The queen's not dead, bro.
He's right here, baby.
Let's go.
That's so crazy.
Isn't that wild?
That was after we shut it down and kicked people out.
We couldn't let anyone else in the mall.
Just I mean, is this surreal to you?
Like, you look back at this and you're like, who is that guy in the video?
No, I mean, it sounds weird, but I always knew I would be a YouTuber because I was just like, I'm going to do it or I'm going to die trying.
I'm not this young?
No.
But I was like, I don't care if it takes 40 years.
But this didn't exist.
When you were starting YouTube and Casey and I style was vlogging, it wasn't like this.
Yeah, agreed.
This is wild.
Well, I have a video coming up.
So did you see that video where I did hi me in a year, high me in five?
Yeah.
So the next one's high me in 10 years.
It goes up three years from now.
So I filmed the video and had 8,000 subscribers.
I'm a teenager in high school and I did a video, high me in 10 years.
And that video, I think I'm like, when this goes up, I'm going to have a million subscribers.
And that goes up three years from now.
Oh, wow.
And collectively, we're on like 250, 300 million now.
Wow.
What if you have a billion subscribers?
Whatever.
Well, man, if I was logged in, I would show you the video.
This is my computer.
But yeah, it's like, I'm literally like, guys, I got a history test.
You know, my mom's making me study.
I don't want to fucking study.
Like, and then I turn it around.
I have 8,000 subscribers.
And I was like, mark my words.
In 10 years, I will have a million subscribers.
I just don't care.
I don't care.
It's going to happen.
I'm going to be a YouTuber.
I'll see you in 10 years.
Also, sorry, mom.
I'm not studying for this fucking.
And then boom, I did that.
I literally just plugged it into my computer, just no edit, just raw.
Just threw it up there.
And then I just hit the schedule button.
I hit 10 years later.
You've already scheduled it.
Yeah.
So I filmed all those videos to schedule that.
Brilliant.
Automatic like clockwork.
It's going to go up in three years.
Whether you like it.
Well, obviously you could change it, but whether you like it or not, it's going to go.
Oh, are you still making them?
Are you making them?
No, I did them all then.
So I did high me in six months, high me in a year, high me in, I think, three years, high me in five years, which just went public, and then high me in 10.
Will be the in three years from now.
Yeah, and then I did high me when I'm 69 years old.
And that was just like a fucking crazy teenager and a funny number.
Yeah.
That comes out mid-president.
69 is sick, dude.
Feels a little sloppy.
69, that's going to be like his eighth term.
Yeah, I know.
Wait, Mr. Beast, high me in yeah, five years.
Oh, it autofills.
Yeah, this is me.
So this same thing, but it's for 10 years is the next one that goes up.
Oh, yeah, yeah, yeah.
So it goes up on October 4th, 2025.
The fuck is this music?
Numbers to whatever I have when you watch subscribers.
What's up, guys?
It's currently me.
I'm probably like a freaking grown man when you see this.
I'm still in high school right now.
And easy.
It's 2015 for me right now.
Dude, if I don't have a million subscribers when you see this video, my entire life has been a failure.
I better have a million.
And I'm just 8,000 subscribers here.
8,000 subscribers.
No one talks to me.
Everyone tells me I'm too obsessed.
Everyone tells me to get a fucking life.
It's just like I'm a fucking small school in North Carolina.
That's not how the world works.
Shut the fuck up.
And then I scheduled up these videos, upload them, and I'm like, fuck you guys.
You're so sociable when you're talking.
Yeah.
Well, yeah, it was great talking to a camera.
You were excellent at it.
For someone.
Well, not, bro.
Watch this.
Bro, I sound like a little bitch.
Hold on, hold on.
I'm not talking about your voice.
I'm talking about how comfortable you are looking into a camera and just having a conversation.
That's a good experience.
Yeah, that is a weird thing to do.
That was the only social interaction I had in my entire life.
It's probably surprising to me.
Yeah, which I would, that was the problem back then is that I could talk to a camera like crazy.
But then you could talk to people.
Yeah, I couldn't talk to people.
It was literally your practice.
Like when I go to social gatherings or like my teachers, like they would legit be like, is he deaf?
Like they would ask my mom that.
Like, cause I just wouldn't talk in class or like anything.
You've yet so beaten your head that like no one gives a flying fuck what you think about or like what you care about YouTube.
Yeah.
That it's like, you just don't even talk.
And then after a while, you just get used to not talking.
And that was kind of my life back then, which is weird.
Wow.
So the only social interaction you have.
It was mostly the camera back then.
Yeah.
And so like, me and my mom didn't have the best relationship because I didn't know how to communicate with her and I didn't know how to communicate.
I just didn't know how to communicate.
When did you learn how to communicate?
Did you go to therapy?
What?
No.
No therapy.
I should have.
I should have, but we didn't, we couldn't afford it.
But I guess once we started having the boys in the videos, that's mostly it.
Yeah.
But up until like probably like four years ago, it was just like, it was fun.
Even those phone calls every night were probably no, that's when it came out.
When I met these other fucking psychopaths, that's when my entire life changed.
Thank you for bringing up.
When I met these four other YouTubers, 10K subscribers, that's when my whole life flipped on its head.
And I went from like, I was 19, or no, it wasn't 19.
I was probably like 17, 18.
And I was like, I went from like, I just don't know how to speak.
I hate people.
People are the worst on the fucking planet.
I feel like a loser to like, oh my God, like these guys are talking is fun.
And like, it's not like, oh, I'm talking an hour day.
It's like zero to 18 hours a day talking to these people.
Like I fit in.
I found my people.
This is crazy.
How'd you find them?
One of them, I saw their videos.
One of them come.
Weirdly enough, one of them, I made a video talking about how horseshit his videos were and he threatened to sue me.
Wow.
And then I was, and then we just started talking.
And then I realized he was smart.
I was like, oh, you don't have to sue me.
He's like, yeah, I don't have to sue you.
We should just be friends.
And then it was like so funny because I just like made a little, I deleted it, but I made a video just saying, this YouTuber's videos are ass.
Cause I could tell he was trying to gain the algorithm.
But then, so what happened was I met these four guys who all were just like, they just made great titles and thumbnails, but horseshit videos.
Horrible, horrible, horrible videos.
Like they were just the lowest of the lowest effort.
And they would just do the minimal amount of work possible to get as many views as possible.
And I'm the opposite.
I'd make the best videos possible, but I had no idea how to click them.
So then you just like throw us in a room and they would just be like, bro, these thumbnails are dog shit.
What the fuck are you doing?
I'd be like, well, your content's dog shit.
And then I taught them how to make good content.
They taught me how to make good videos.
And all of a sudden, it was the missing pieces.
We all blew up together.
Wow.
And then, yeah, we talked every single, none of us.
Like we had three college dropouts, a high school dropout, and a guy who like literally worked at McDonald's.
None of us had friends.
None of us fit into society.
And the second we all met each other, we were like, that's it.
We found our people.
And we just, we didn't have anyone else to talk to.
Everyone else thought we were freaks in nature.
How, how weird was it to go from feeling like a freak to feeling like you had so much to share?
Oh, it was life-changing.
That's when it clicked in my head that I'm not a freak.
It's just these people don't care about what I care about and they just don't have ambition.
And once that clicked in my head, my whole life changed because that was huge, massive for me.
But it's like, I didn't have anyone telling me that when I was younger.
So it was brutal, man.
Very brutal.
Did you have any mentor that came along later that was like, yo, Jimmy, you're not weird.
You're just focused.
I had to figure it out.
That's why it took me 13 fucking years.
Yeah, so you start so young.
I think a lot of times it happens like when people, when kids go to college, they break out of the high school mindset, which is cool guy, dork, geek, whatever.
College, everybody has their own little crew.
And you were locked in on this at 11 years old.
So you didn't even have the opportunity to go away and find it.
Luckily, you find these guys.
What a fucking godsend.
Agreed.
That was the greatest thing that ever happened to me.
And that's where the trajectory was like this.
And you just see goof.
And now all of us went from like fucking deadbeats working at McDonald's to just like, yeah.
But does that help even like you communicate with your mom?
Everything changed.
Like it just helped me understand as a person, I'm not a freak of nature.
That's just going to die with no friends.
I just need to find the right kind of people.
It's actually what you're interested in.
It's a good thing.
It's not a bad thing.
And that's such a good lesson too, that these people are not your competitors.
They're taking from you and you're taking from them.
that you're all collaborating to all be better behind.
Yeah, that was probably the foundation of you being so collaborative and forward and given.
Because it was like eye-opening when we all hit a million subscribers in the same month.
We all started 10K and a year later we all had a million in a month.
And it's not a coincidence that we all grew at the same rate.
But it also sounds so like cool and like looking back like, oh, he was so driven.
He didn't have friends.
It's fucking hell.
We're like glamorizing it, but it's fucking hell to think like.
You know that no one in the world relates to you and you're just this fucking alien.
Sounds like hell.
I was, I just think.
Like yeah, to be clear, it is not fun and I wouldn't wish it on anyone because I just got lucky meeting those people.
If not, I don't think I ever would have blew up and I I don't know what I would have.
I think I.
I just can't imagine the euphoria you feel when you finally feel comfortable talking to someone, like yeah because well, you talk to someone and they don't instantly go.
Can you talk about anything else besides you, or can you just stop talking?
Exactly yeah, the person who listens to what you say and they go say more exactly, I want to know more I.
I would say that the the moment I I realized I wanted to marry my wife is I.
I really love sharing with her and I wanted her to share with me and but it was that.
It was.
It was like that's what we're gonna do for the majority of our life.
We're gonna share yeah, and even all your resources.
Yeah, but no, but there's something so important about like sharing and and the person you're talking to feeling like they value what you say 100.
Yeah, it fucking lifts you up and to go like years without feeling like anybody cared about that one, that's resilience.
That takes a different level of resilience.
Yeah, a lot of people would have quit, a lot of people break, but there's just no.
The problem is you shot your whole school dude, just about the action.
Like what's your thoughts on?
Like incels, like do you empathize with them?
You can see how they get there.
No, it's like people who fuck their sisters, or that's excess, excess incels invol involuntary celibates.
Or like the people who maybe they have no friends, they don't have much community and then gotcha yeah, sometimes they hurt themselves.
Men are women, don't like that.
It depends.
Like is it because of extreme passion for a certain thing or what?
Because I, I don't know, not not because necessarily of of passion, but more just not feeling that they fit in at all.
Yeah, that's where it's.
It's hard because I mean, mine is from a place of just extreme passion.
I don't know other people I couldn't tell you because obviously it's and you don't have to study it.
It's like asking like uh, a person in Walmart, like why you have a lump on your side, like I could tell, like if someone with extreme passion I can diagnose, but anything else like it's it.
I'm not your guy.
Yeah, i'm like, i'm telling you i'm a fucking loser because I did one thing with my whole life and you just asked me something else on the right feeling like I don't know what's Game Of Thrones is that that show with all the incels?
I don't know what incels are, when you're asking for an in-depth analysis of them, but you didn't have any animosity, like once you made it and the people that kind of rejected you or told you to stop talking were like oh, that's really cool.
You didn't.
You didn't feel like any anger, you didn't want them to feel the pain that they made you feel.
That sounds like a villain argument.
I think that's a lot like what is a villain, but that's what incels feel.
I think a lot of times like no, because you it's like, it's not like they're purposely being mean, we just had different wiring.
Like why, why is it my like?
Why would I hate them for just being like?
It's not their fault, I was wired like a weirdo.
I am a weirdo yeah, and just not a weirdo.
When you put me in a room with other weirdos, then i'm normal, which is what I strive to do is be surrounded by weirdos.
Steve Breakthrough and Jerry Springer00:05:05
Yeah, exactly like people who chase.
You know, making videos and entrepreneurship over happiness, you know, like that's not normal.
Yeah yeah, but having a bunch of other people that feel the same way feels pretty goddamn and you just sit there and you just jerk each other off and jack each other up every day.
You're just like ramming each other up like I mean comics after shows, especially when they're younger, they go to the diner and it's the same kind of thing.
But do that 18 hours a day, every day for a thousand days in a row with the same people.
Oh, you pretty roughly be experts.
Yeah, it's great, but even the thing is like that wasn't even the goal.
It's just like we just had nothing.
We didn't drink, we didn't do drugs, none of us dated.
We were just literally like we're gonna do this until we're like big enough where like, we can have lives.
But you are like ostracized.
If you had a life yeah, like we wouldn't even, like I wouldn't even do christmas or like anything.
We were wow, for we were, which this was too extreme, but I would be like oh, that's a day, people are taking off, we can get a day ahead and we'd just like amp each other up and we'd work all day christmas and we were fucking idiots.
I love it, though.
Every day, thousand days in a row, I love it.
And then yeah, and then that's when you know, most of the boys were millionaires, had tons of money, and and they started to fall off.
Um, and yeah, but still yeah, that's where it's.
It's hard if you can do that and then go from nothing to millionaires to like tens, to keep going and like, because a lot of people like that's their goal.
Like not everyone's goal is to like be the biggest youtuber, be an entrepreneur.
Most people it's just make a comfortable living.
Yeah, and so financial freedom, yeah, exactly that's where most of the group was.
And then that's when they got enough money to buy that nice car and stuff, they're like, oh, why the fuck am I working 15 hours?
The life cycle of a youtuber is like five years.
Yeah if, if you're lucky, i'd say most of them it's like two.
Right, because most youtubers blow up, but they don't know why they blow up, so they like have to cling on to that one series and they can never create a new one.
Yeah, and after two years it's boring.
Yeah, like the ones that are five years are the ones that understand intrinsically how to do well yeah, but there's like very few people that have done that.
Yeah yeah, it's it.
You need to have the balls to change it up.
You have to, or you need to have in your experience, the confidence well yeah, the confidence, understanding of what the thing is like.
It's like Steve says, like people don't know what they want.
They think they do Steve jobs.
Oh okay yeah, they've never heard of him.
Yeah yeah yeah, turtleneck guy turtleneck yeah, he made this.
Oh, the fall, yeah yeah yeah, got it.
Yeah um, but like you film youtube videos yeah yeah so like like, an example would be, like Steve, we're on a first name basis.
I thought you were talking about Steve.
It was a little weird that you said Steve.
I mean, you guys weren't friends with Steve.
No, I wasn't a buddy, I swear to god in my life.
I thought you were talking about the, the Jerry Springer security guard.
Who the fuck Jerry Springer?
Jerry Springer, he was a guy who would uh, don't bother, i'm gonna forget, you know Jerry, did i'm gonna Jerry?
Did Jerry make the most successful product in human history?
Yes really yeah, paternity test, okay okay, go like, Remember what I was saying?
You said, like Steve said, he said, people don't know what they want.
Oh, yeah, people don't know what they want.
So, like, what you probably do with your show.
Are you looking at your phone?
No.
You know, it's a boring.
Bro, this motherfucker's got crazy notifications.
I know.
They're going wild.
But gone.
They're going wild.
Well, let me see if I. Damn, you have more than me.
We're not competing, brother.
No, we are.
Tariq, text me some.
I don't even, I don't even care anymore.
Steve.
No, what was I even saying?
He said.
Oh, people don't know what they want or whatever.
You got to show them what they want.
So like an example would be like, we used to have this series where we'd go to random people that are streaming and just donate $10,000 and film their reactions.
It was like, so I would just like pick a random streamer that has five viewers and just donate 10 grand and it'd pop up and they'd freak out.
People love that.
And then we would do another one where we just donate $1,000 every time people blinked, but we wouldn't tell them.
And so they don't know why these don't.
And we just did like 12, 13 of them.
They all went super viral and people fucking loved them and they were crushing.
But then we stopped doing it and we pivoted to doing like Last Sleep Circle and we did another thing.
And that's an instance where most YouTubers probably would have done like 100 of those.
Like they were getting 10, 20 million views to pop at the time.
But the thing is, if I was still just doing that to this day, I'd be a nobody.
I wouldn't be sitting here.
Like you have to like, you have to like see the future and be like, you know, I can't do this forever.
This, you know, 12, 13, that's probably enough.
Sure, I can milk a few more, but we need to start innovating and find the next series.
What's the level up?
Yeah, exactly.
And so that fucking five hours ago, we were talking about the life of a YouTuber.
Like that's how you stay on top, but it's a lot of risk and you have to, it's a lot of guts.
You know what I mean?
Because like very well, it could go the other way.
You try this new series and you have this good thing.
Yeah, and you have this good thing going for you.
But that's like, if you want to, it's almost like this.
Like it's not really like a straight up curve.
It's like you have a breakthrough and then you do it and you have a breakthrough and that kind of stuff.
And most people, they just have a breakthrough and they just milk it till it dies and they can never recreate it.
I love the idea of innovation.
I love the balls to do it.
And I'm incredibly impressed by you.
And a wise man once told me, end the video as fast as you possibly can.