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Oct. 19, 2020 - Davis Aurini
13:43
You're Still Inside the Matrix

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So they tell me you've taken the red pill, that you've rejected modernity, feminism, social justice, that you've seen through the lies and you've learned how to hack the system.
Well, that's fantastic, but what if I told you that that red pill you took, it was just another blue pill with a new coat of paint, and you are still inside the matrix.
So let's start with a brief review of where we are, how your mind was colonized in the first place.
We're going to touch upon Edward Bernays' science of marketing.
Now, the science of marketing, it's all about instilling Freudian fears in the subject.
Rather than selling the product or service based upon its merits, it's connecting that product or service to a deep-seated, universal human fear.
Fear of death, fear of not being loved, of being excluded, and then presenting that product as the solution to all of that.
You don't buy Levi's because they're well-made jeans.
You buy them because of that beautiful pair of hips you saw in the advertisement.
Now, right around the 70s is when they started to get complex with this marketing.
So it wasn't just about marketing to the two dominant demographics, men and women, but rather the lifestyle choices.
Surfer, rocker, office worker, urban dweller, you name it.
Everybody got divided into these demographic niches, and the ads were targeted at them specifically.
Two things you should notice about this.
First, how limiting all of these demographic niches are, all of these identities.
Take rocker, for example.
How exactly are you supposed to transition from being a rocker in your 20s, spiked hair, listening to heavy metal, driving fast cars?
How do you transition from that into parent, into respected member of the community?
These are not complete identities, although they do masquerade as such.
The second, which stems from the first, is how parasitical these identity groups are.
These aren't identity groups designed to help build the body politic.
It's not the identity of soldier or basket maker or farmer.
No, these aren't designed to build the community, but to suck resources out of it.
You adopt these identities so that you can more easily be targeted by the marketing machine.
And as if that wasn't bad enough.
With the new advent of marketing technology, what we're seeing is the application of autonomic intelligence to it.
I'll call it AI for short.
Feedback loops and narrative marketing.
Have you wondered, have you wondered about just how common these fandoms are getting?
Whether we're talking about Star Wars or Doctor Who or whatever latest garbage show aimed at children but watched by 20-somethings.
The obsessive nature of these fandoms, not merely enjoying it, not merely interpreting it, but basing their whole lives off of it.
People that define their politics with the wizarding schools from Harry Potter.
Have you wondered about that?
Well, that, my friend, is narrative marketing.
We went from lifestyle marketing in the 70s, based upon what you did and where you lived, into full spectrum narrative.
And once again, these are parasitical narratives.
These are not the narratives of myth and legend that helped find you your place in the tribe.
These are narratives to define you as a consumer.
And with the feedback loop, what happens is that the more you enjoy this narrative, the more this narrative defines you.
It's a vicious cycle of recommended videos and liked posts, helping you become even more of a target demographic and even less of anything else.
We're living in a world where people are defining themselves by media that was customized to sell a product.
You think those 80s cartoon shows designed to sell action figures were bad?
Well, we are doing this full-blown 110% everywhere, everyone, every day.
The problem that we run into is that so many people think they've broken out of it by denying it.
But in any axiomatic system, you're going to find that there are two types of negations.
The defined negation and the undefined negation.
The known unknown and the unknown unknown.
In mathematics, the defined is 2 plus 2 equals 4.
The negated is 2 plus 2 equals 5.
That's not true.
But then you have the undefined.
Divide by 0 and you get an imaginary number.
You get a remainder.
There's a little piece of possibility space that the system cannot define.
And so with these red pills, the first red pill is the negation.
The assertion is transnationalism, open borders, one world government.
Its negation is nationalism, borders, ethnocentrism.
But you're not negating anything by doing that.
You are not fighting the system.
You are just embracing the system's shadow self.
Oh, you don't like modernity?
Then go shop at Cabela's.
You are still a predicted and useful part of the system when all you do is say the exact opposite.
So what about the other option?
You're not a nationalist and you're not an internationalist.
This is where we run into the unknown, unknown.
We run into the part of idea space which cannot be defined with this set of axioms.
The person that loves Nike and the person that hates Nike, well, there's a brand for the person that hates Nike.
What are you going to do?
Not buy shoes at all?
As I said, all of these lifestyles, these narrative lifestyles that are foisted upon us, these are parasitical because they take the whole spectrum of positive human existence and they carve out one little circle and then use feedback algorithms to cram you even deeper into that little circle and away from everything else.
And if you reject that circle, there's a mirror opposite on the other side.
You hate surfers?
Well, you can be a skateboarder.
Some people are trying to find their identity in that negative idea space that isn't white or black, but is just undefined.
And we don't even have words for it.
We can't have words for it.
The closest you can come to conceptualizing it is the hermit, the person that disappears and joins a monastery for 10 years.
The person that exists within this non-idea space, that person is no longer taking any pills, red or blue.
But they are still defined in the negation by both the red and the blue.
They're the remainder.
They're the irrational number that doesn't fit in.
But they're accomplishing nothing.
Play the game.
Fight the game.
Ignore the game.
Are these the only three options that we have?
How about we redefine the game?
How about you reject these labels?
Have you noticed how desperate everybody is to apply a label to themselves these days?
Blue pill, red pill, alpha male, beta male, pro-this, anti-that.
And then that small number of people that try and grab this little piece of tradition, this little tiny piece that's still allowed, because it doesn't fit in with the paradigm.
But it's such a sliver.
It's like the pieces of cloth left over when you've chopped up the bolt to make a suit.
Nothing but weird curves and triangles.
That's not an identity.
An identity, a functional existence, requires a very broad base.
This is what we used to have.
This cultural identity, this religious identity.
Religion used to be the whole spectrum.
It was music and art and morality and relationships and the community.
It was all of these things.
But as the marketers stole piece by piece from all of that, all that's left is some weird form of very myopic religious extremism.
No, you, my friend, you need the truth.
You need a religion.
You need a culture.
You need an ethos.
I'm sure as heck not talking about that bottled water from Starbucks.
You're not going to find the answers in simplicity, in rejection, in affirmation of negation.
You're going to find your answers by knowing yourself, knowing your roots, having complex relationships, engaging with this fallen world, though it might be fallen.
Not by slapping a label on yourself and desperately trying to live up to that label.
That's all the red pill is.
You want an identity in this world.
You want to be alive?
Well, kid, you're going to have to earn it.
Carpe futurum, tene traditum.
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