Candace Owens

Oct. 20, 2023 - Candace Owens

02:21

Victoria's Secret Is Bringing Sexy Back

# victorias_secret troy transgender_models 2021_brand_reversal aspirational_imagery beauty_standards brad_pitt brand_strategy candace_owens consumer_behavior desirability feminism film gender_ideology giselle_bündchen hot_girls idealized_beauty marketing plus_sized_models sales_decline the_victorias_secret_show

Victoria’s Secret’s 2024 shift to "plus-sized and transgendered models" backfired, with Candace Owens calling it a feminist "true crime" that tanked sales—no audience praised it as "bravery," just unattractive. She argues the brand lost aspirational appeal, citing past successes like Brad Pitt in Troy or Giselle Bündchen. The 2025 return to "hot girls" aligns with Owens’ belief that beauty standards drive consumer desire, proving ideology can’t override innate preferences. [Automatically generated summary]
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Speaker	Time	Text
Why Victoria's Secret Failed 00:02:21
candace owens ▲ ● ▼		You know what was really a true crime, Victoria's Secret?
	Ditching its hot girls because they wanted a new feminist makeover.
	It was a crime against humanity, and it's something that we should talk about.
	The lingerie brand, which was obviously notorious for having really beautiful women, something that seemed so unattainable.
	Like, we're just never going to look like that in swimsuits.
	And it made us want to buy the swimsuits.
	It made us want to buy the lingerie.
	Well, they decided when everything had to become ugly in America, when being hot and being pretty and being normal was considered something immoral, that they were going to feminize everything.
	Everything feminist touch becomes ugly.
	So they started scrapping the hot girls on the catwalks known as the angels, and they instead gave us plus-sized and transgendered models so much more relatable.
	And guess what happened, guys?
	Their sales plummeted.
	It turned out that nobody wanted to watch a bunch of clinically obese people try to fit into swimsuits.
	Nobody was applauding, going, this is so brave.
	It just was like, okay, fine, you can do it, but we're not going to watch and we're not going to buy it.
	And that's what happened. Their sales have plunged.
	So they made an announcement that they are returning to Hot Girls because that's what makes sense.
	Marketing is about, is trying to make your product look its best.
	It's supposed to look unattainable.
	It's supposed to make people want it.
	It's supposed to be inspiring in that way.
	When you see someone like Brad Pitt in Troy, you go, who carved this man?
	This is aspirational. Whatever he's selling, I'm buying.
	And then it works the same way.
	When you look at these models, when you see Giselle Bungeon coming down, you go, whatever she's selling, I am buying.
	They've understood this.
	Guys, I can't express this enough.
	It doesn't matter how much you try to use sociology to transform people's brains and
	to brainwash them.
	People are always going to like beautiful women, just like they're always going to like
	good food.
	You know, it's totally fine.
	People have taste.
	And there's no amount of brainwash that can happen that's going to make people that are
	not desirable suddenly desirable.
	So I'm glad that Victoria's Secret learned that lesson, albeit the hard way.
	But I look forward to seeing the hot girls replaced.
	The hot girls replacing, rather, the unattractive girls.
	And I'm looking forward to watching The Victoria's Secret Show once again.
	If you like this video, you are definitely going to like the full episode even better.

Speaker

Time

Text

Why Victoria's Secret Failed 00:02:21

candace owens ▲ ● ▼

You know what was really a true crime, Victoria's Secret?

Ditching its hot girls because they wanted a new feminist makeover.

It was a crime against humanity, and it's something that we should talk about.

The lingerie brand, which was obviously notorious for having really beautiful women, something that seemed so unattainable.

Like, we're just never going to look like that in swimsuits.

And it made us want to buy the swimsuits.

It made us want to buy the lingerie.

Well, they decided when everything had to become ugly in America, when being hot and being pretty and being normal was considered something immoral, that they were going to feminize everything.

Everything feminist touch becomes ugly.

So they started scrapping the hot girls on the catwalks known as the angels, and they instead gave us plus-sized and transgendered models so much more relatable.

And guess what happened, guys?

Their sales plummeted.

It turned out that nobody wanted to watch a bunch of clinically obese people try to fit into swimsuits.

Nobody was applauding, going, this is so brave.

It just was like, okay, fine, you can do it, but we're not going to watch and we're not going to buy it.

And that's what happened. Their sales have plunged.

So they made an announcement that they are returning to Hot Girls because that's what makes sense.

Marketing is about, is trying to make your product look its best.

It's supposed to look unattainable.

It's supposed to make people want it.

It's supposed to be inspiring in that way.

When you see someone like Brad Pitt in Troy, you go, who carved this man?

This is aspirational. Whatever he's selling, I'm buying.

And then it works the same way.

When you look at these models, when you see Giselle Bungeon coming down, you go, whatever she's selling, I am buying.

They've understood this.

Guys, I can't express this enough.

It doesn't matter how much you try to use sociology to transform people's brains and

to brainwash them.

People are always going to like beautiful women, just like they're always going to like

good food.

You know, it's totally fine.

People have taste.

And there's no amount of brainwash that can happen that's going to make people that are

not desirable suddenly desirable.

So I'm glad that Victoria's Secret learned that lesson, albeit the hard way.

But I look forward to seeing the hot girls replaced.

The hot girls replacing, rather, the unattractive girls.

And I'm looking forward to watching The Victoria's Secret Show once again.

If you like this video, you are definitely going to like the full episode even better.

Victoria's Secret Is Bringing Sexy Back

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