From a September 28, 2011 post on his blog. Quote, I don't believe I could recommend this as a strategy for most men, but it's surely educational to learn that raping and killing a woman is demonstrably more attractive I... He says that it's an empirical fact, but the only citation he provides to back this up at all is a link to another pickup artist blog called Alpha Game Plan, which is just a write-up of a post in the Daily Mail about how a Japanese murderer had a fan group.