I think there's definitely specific training for purposes that would be conducive to sport, that maybe some might be neglecting for sure, and ways to optimize for like, for example, you don't do hypertrophy work for bodybuilding because it's not conducive really, to what you're trying to get. And I think some, some people, they want the best of both worlds and they want to like, look the part and also perform. So they might be, you know, sapping bandwidth that could be allocated towards more optimal things that don't make them, you know, as cosmetically pleasing.