Well, yeah, well, what this documentary explores is the increasing powers that social media have in changing the Overton window, in influencing what people can and can't watch online as consumers, in changing elections. And this is why it's so important. And a lot of people argue, oh, well, you know, they're private companies, they can do what they want. Well, they're actually acting like publishers and they actually have a duty to actually hold free speech as one of their core values, especially given how important social media is in our society.