And then there's so many ways to go at this, but I think the best way is to just start on Elon Musk and his announcement about this new anti-negativity algorithm. And he is a maverick, and he always basically does things different than the other systems. But I don't see how you have a statement like that of its very nature where it's one word, negativity, and then someone defines what that is, and then they decide what they're going to basically algorithm down in a social credit score of reach, which is currency. You can reach his currency. It's the ultimate form, communication.