correct and in addition to advertising products he would also charge individuals who wanted to appear on his show and wanted to highlight their own products correct correct This is the first time that there has been concrete recognition of pay-to-play. Yeah, we've been talking about that for years. It's been suggested by a number of folks. It's something that's been discussed on message boards and people have theorized about it. Anonymous comments. But yeah, this is the first time that I can say that there is actually definitive, this is something that Alex offered. You can pay to get him to promote your stuff and pretend that it is just a regular interview.