So the basic essence of this MAGA communism brand is to use deeply right-wing social messaging, intermixed with class analysis that's cribbed from the left. The way this tends to take its form is by romanticizing the idyllic image of the traditional family and the importance of your religious conviction, which satisfies the MAGA part of the equation. Simultaneously, you add in some economic platitudes about the elites that take on the appearance of being anti-capitalist in nature. There's a populism that runs through the economic ideology that's meant to appeal to folks on the socialist side with themes like supporting workers rights As I was looking back on how all this got going, I found a 2022 article in Vice about Haas and the early MAGA communism business, and I thought that this was really informative.