I think Alex knows he's going to lose this thing, and he's bleeding money really hard. If you have a hot product that's going to sell out, you don't discount an additional amount. You do not discount it by 50%. You also don't have an Easter sale that goes on a week and a half after Easter. And then you don't double down on your Easter. Yeah, so I mean, he's not moving... That's actually blasphemous! He's not moving product. He needs to sell all this shit. In order to fund his lawsuits. Yeah. And I really think that this is what it's about, because that's desperate. He's got to get as much revenue as possible, and it doesn't matter whether or not he's making enough profit. Profit off of this. It's got to happen now. He needs as much money as he can get right now in order to fund all this shit.