And so when a company is offering you something for free, and it's fine, like if people are fine with that idea, then by all means, download all the free apps that you want. But if you're downloading a free app, it's because you are the product. They either want to see how you type, they want to see what you're saying, they want to see how you're thinking about things, they want to understand your political biases, they want to look at your photos.

Pokemon Go players built a 30 billion photo map. That's how training robots deliver your pizza.

He's on the show because he wrote an article in Wired about early possible plans from DARPA to create a project called Lifelong, which would seek to compile all available data on individuals to be able to tell the story of their lives. It was outrageously fucked up as an idea, and it did not end up coming to pass for a number of reasons. One was probably public backlash, but another was probably the unfeasibility of creating a system that would be able to do this in any meaningful, usable way. Yeah, now the NSA just grabs our metadata. Duh. This is beyond that. I understand. The conception of what this lifelong thing would be. Right, right, right. The primary sourcing on the program was a solicitation from DARPA for people to make proposals on how to create this program that they had the name for and an idea of what they wanted it to do, but not much else. This is to say that there wasn't a program they were testing. They were requesting people to put in bids to create a program to do some... Pretty overly ambitious and overly fucked up things.