But then the problem is you have this combination of capitalism driven capture efforts combined with people who don't care about making money nearly so much as pushing their particular social ideals. Like you've probably seen this in Hollywood. You certainly see it in the games industry where you have people who are joining the industry not because they want to make great games, not even because they want to make money. And I say like making great games is the best reason. Making money is an acceptable reason. It's because they want to bring about greater equity and representation of people that look like them. And like that's fine to have as a thing in the back of your mind, but there's people who are joining where that is what they want to do.