And the first thing that I noticed right away is that Alex has a very different way of like, his callers are very different back then. His callers are all in it for themselves. Now I'm interested. Because nobody's buying products. They don't have products to buy. Nobody opens with like, hey, Alex, first off, love your hair product or whatever it is. You know, that kind of thing. There's no formal, like, at the beginning of the call, just being like, I love Micro ZX or whatever. Yeah, yeah, yeah. So what they do instead is they go into business for themselves and they try and promote their shit.