I wrote about a movement called Battle Cry. And what Battle Cry would do in the early 2000s is they would have these three-day rock festivals for evangelical teens, 70,000 folks. They would go out there, and I remember there was one schtick they would have. They would have a cattle hide, and they would talk about, and they'd be projecting on the screen. They said, you know what corporations are doing to you? They're branding you. They would brand the hide, and they would put up on the screen Oakley or Coca-Cola. They're branding you. They're branding you. They're branding you, right? This could be ad busters. This is a leftist critique. And yet then they swoop them up. And Battlecry, you can hear it in the name, Some of the other stage, the one thing they did is they'd bring a mannequin on, and each part of the mannequin would be labeled like pornography or some other thing that they didn't. And then they would take this biblical story about a concubine who was given by a figure to the mob to be torn up, and that this is somehow the good thing. Which story was that? There's too many of those. But they lead the thousands of kids in chanting... Tear up the concubine. Tear up the concubine. And they rip an arm off and throw it to the crowd. And the kids are all screaming. And who wants, you know, I want a hand. I want this and so on. This is fascism. This is it. I love people who think that we didn't evolve behaving exactly like a giant shit ton of apes. Yes. But this is fascism. But look at what they've just done. They've taken like, hey, kids, I bet you hate that you're fucking corporate branded. And they do. And the left isn't saying that, right? Not at that time. There is a left that's saying that, but it's not visible enough. Adbusters is saying it, but these kids in Texas aren't getting adbusters. They're getting battle cry, right? And they're becoming Trumpers.