In the past, they get targeted, messed with, and you lose them, or they try to put pressure on you for political stuff, and I just, I don't, zero, just any pressure about what I say or do, you're gone. Sponsor's been on here for years, calls up, hey, I didn't like what you said in the air the other day. Oh, are you trying to influence me? Well, yeah, I don't know if I can advertise with you if you say that. Well, great, I'm not taking your money.