I mean, I think it's a couple things. I think the clues aspect, the idea of this guy named Q who's kind of dropping all these what they call breadcrumbs. The game aspect of it. Exactly. And so you're part of this broader movement and everyone is in discords kind of baking together, as they say, and kind of figuring it all out. And there's also this aspect of... The point is you're trying to evangelize and you're trying to kind of spread the word in what they call the Great Awakening so that when Tom Hanks is cuffed for drinking children's blood, that there won't be a civil war, that you're trying to spread the word amongst all your neighbors. So it's more active and there's more of this kind of climactic moment in the storm than if you're just getting into, let's say, JFK assassinations and you say, okay, I spent 10 years on this and I think I figured it out. It kind of doesn't go anywhere from there, but there's kind of like, you know, you're going to take on the boss level.