Yeah, it's all essentially leading to the call to action. Yeah, you know, I think that there's a deeply unethical part of this that he starts the ad with, now it's time to boost your immune system, like he's obviously using the specter and fear of Ebola to sell his products. Yeah, I mean, there's. No, he got a. He got a written letter from Letitia from New York. Right yeah, it's the same thing, it's the same thing. So if he can keep doing it, then that letter really doesn't mean fucking shit, does it? Well, there's a narrow set of actions that he took that caused that. Right, this is within the realm of like, shitty marketing behavior. Right, it's not. It's not. It's not something that's gonna get you a cease and desist. Sure, it's just deeply unethical right, I mean.