It's not, because that sales pitch is going to work on Alex's audience, and it's not going to work the next step, which is the audience trying to sell it to other people. Oh, no, of course not. Absolutely not. The audience can't get it. No, it's going to be a disaster for them. The audience can't get their friends and family to listen to Alex's show and believe that he's right. There's no way they're going to be able to use Alex's rhetoric to sell them products they don't need. It's going to be a disaster for them.